Using the Whole Whale - A Nonprofit Podcast

Using the Whole Whale - A Nonprofit Podcast

Nonprofit News, Tech & Marketing Stories from Whole Whale, a Nationally Recognized Nonprofit Marketing Agency for over a decade. Founded in 2010, Whole Whale is a B-Corp that runs analytics, digital advertising, Google Ad Grants, and SEO for nonprofits.

Episodes

September 18, 2025 11 mins

Emmy's Gamification of Charity: A Hit or Miss?

In a recent podcast episode, the hosts dissect the unconventional charity initiative at the Emmy Awards, where host Nate Bargatze pledged $100,000 to the Boys and Girls Clubs of America. The twist: the donation amount would decrease based on the length of celebrity speeches, while shorter speeches would add to the fund. Despite the initial $100,000 dropping by $60,000 due to long speec...

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Nonprofit Sector Sees Positive Trends and AI Empowerment Amidst Challenges

In this week's episode of the Nonprofit Newsfeed the duo delve into the latest updates and insights impacting the nonprofit world.

Nonprofit Wellness Index Sees Positive Shift The episode kicks off with an encouraging update on the Nonprofit Wellness Index, which has reported its best month since inception. This index, tracking metrics like donation activit...

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Navigating the Future of Nonprofits: AI, Analytics, and Philanthropy Shifts

In this episode of Nonprofit Newsfeed the hosts dive into several key topics impacting the nonprofit sector. After a brief hiatus, the duo returns with insights from a compelling interview with Avinash Kaushik, a leading figure in the analytics world, known as the "godfather of Google Analytics."

Key Highlights:

  • Answer Engine Optimization (AEO): The c...

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Nonprofits, your “10 blue links” era is over. In this episode, Avinash Kaushik (Human-Made Machine; Occam’s Razor) breaks down Answer Engine Optimization—why LLMs now decide who gets seen, why third-party chatter outweighs your own site, and what to do about it. We get tactical: build AI-resistant content (genuine novelty + depth), go multimodal (text, video, audio), and stamp everything with real attribution so bots can’t regurgit...

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AI's Impact on Search Behavior and Direct Cash Assistance: Key Insights for Nonprofits

In this week's episode of Nonprofit Newsfeed the hosts dive into the evolving landscape of digital search and the effectiveness of cash assistance programs. They explore how AI-generated summaries on search engines like Google are altering user behavior and the implications for nonprofit content strategies. They also discuss a recent study on cas...

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In this week's episode of Nonprofit Newsfeed the focus is on the environmental impacts of AI data centers. This conversation is sparked by a New York Times article highlighting the plight of a family in Georgia affected by a nearby Meta data center. The discussion evolves into a broader debate on the ecological footprint of AI technologies and how nonprofits can navigate these concerns.

Main Topics and Insights:

  1. AI ...

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Navigating AI and Nonprofit Challenges: Insights from Whole Whale

In this episode of the Nonprofit Newsfeed the focus is on the evolving landscape of AI and its implications for nonprofit organizations. With a special emphasis on the intersection of technology and nonprofit operations, this episode dives into the rising challenges and opportunities presented by AI.

  1. Skyrocketing Bot Traffic and Server Strain: Nonprof...

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In this conversation, George Weiner speaks with Ken Berger, the former CEO of Charity Navigator, about the evolution of nonprofit evaluation, the challenges of measuring overhead, and the importance of adapting to changing funding landscapes. They discuss the impact of effective altruism, the necessity of mergers in the nonprofit sector, and the role of storytelling and data in demonstrating outcomes. Ken shares valuable insights a...
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    In this week's episode of the Nonprofit Newsfeed, George and Nick delve into the critical issue of donor data ownership within donation platforms. They reveal that for 25% of platforms, nonprofits cannot seamlessly migrate recurring donors, potentially severing relationships with monthly contributors. George emphasizes the importance of understanding donor payment tokens and the impact of being locked into platforms without data po...

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    In this episode of the Whole Whale podcast, host George Weiner speaks with Sal Alpietro, Chief Community Officer at Fundraise Up, about a critical issue affecting nonprofits: the ownership and transfer of payment tokens for monthly donors. Sal shares alarming stories of nonprofits facing exorbitant fees and resistance when trying to move donor data between platforms. They discuss the importance of asking the right questions before ...

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    In this episode of the Nonprofit Newsfeed, hosts George and Nick explore the intricacies of recent mass mobilizations and the challenges facing nonprofits. 

    The podcast focuses on the recent "No Kings" protests, a massive mobilization across all 50 states with participation from an estimated 5 to 7 million people. Nick shares his firsthand experience at the New York protest, emphasizing the diverse and passionate turnout despite th...

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    This week on the Nonprofit Newsfeed by Whole Whale, George and Nick delve into the ramifications of the GOP's newly proposed tax bill and its potential impact on the nonprofit sector. As the bill progresses from the House to the Senate, nonprofits face several looming challenges. These include the "foundation tax bomb," which proposes a tiered excise tax on foundation assets that could drastically reduce grant-making capacities, an...

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    In this week's episode of the Nonprofit Newsfeed from Whole Whale, hosts Nick and George focus on significant shifts in nonprofit tech strategy and community recognition initiatives.

    Main Topics:

    1. Microsoft's Software Grant Changes:

      • Microsoft announced the end of its decade-long grant program providing free Microsoft 365 business premium accounts and Office 365 E1 licenses to around 400,000 nonprofits. This chan...
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    Understanding Microsoft Nonprofit Licensing Changes: Survival Guide and Solutions In this episode, Joshua Pesky, the Chief Product Officer at RoundTable, discusses with George the partial termination of Microsoft's grants program around Office 365 licenses. The discussion covers the impact on nonprofits, the timeline for changes, and possible solutions for affected organizations. Joshua explains the importance of checking license s...

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    Gates Foundation's Bold Plan and Legislative Challenges for Nonprofits

    In this week's episode of the Nonprofit Newsfeed, George and Nick dive into significant developments affecting the nonprofit sector. The discussion kicks off with Bill Gates' groundbreaking announcement regarding the Gates Foundation, the largest American foundation by asset volume. Gates revealed plans to dissolve the foundation by December 2045, aiming to spen...

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    Social Imprints CEO Jeff Scheinbein warns of an impending June "cliff" for the promotional products industry as Chinese tariffs threaten to disrupt the $25 billion swag market. As a workforce development company where 85% of employees face employment barriers, Social Imprints exemplifies the American social enterprise success story now at risk from trade policies. Scheinbein explains that contrary to political narratives, manufac...

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    Nonprofit Technology Conference Insights: Navigating Change and Building Community Resilience

    In this special episode of the Nonprofit Newsfeed, Whole Whale's Nick hosts colleagues Axel and Kathleen as they share experiences and insights from the recent Nonprofit Technology Conference (NTC), hosted by NTEN. This premier event for nonprofit technology professionals highlighted the sector's adaptability and resilience in the face of ...

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    Nonprofit News Podcast Recap: The Threat to 501(c)(3) Status and Social Media Strategies

    In this week's episode of Nonprofit News Feed, hosts George and Nick delve into critical topics affecting the nonprofit sector. The discussion kicks off with an exploration of the potential repercussions for nonprofits if they lose their 501(c)(3) status—a concern highlighted by recent political maneuvers and threats to organizations like Harva...

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    Revolutionizing Nonprofit Fundraising with AI: An Interview with PosterChild.ai CEO Leandrew Robinson In this episode, we delve into the innovative world of nonprofit fundraising with Leandrew Robinson, the CEO and founder of PosterChild.ai. Discover how their peer-to-peer fundraising strategy helped their first customer achieve a 350% increase in individual giving year over year. Leandrew shares his journey from e-commerce to soci...
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    The Corporate Capture of Carbon Footprints: A Nonprofit Perspective

    In the latest episode of the Nonprofit Newsfeed, hosted by George and Nick from Whole Whale, the discussion takes a thought-provoking turn towards the concept of "corporate capture" and the real origins of the term "carbon footprint." This episode delves into how corporations, particularly British Petroleum (BP), have strategically shifted the focus of environmenta...

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