Under The UFP Hood - Digging Deeper - Brianne Somers on the Evolution of The Utility Expo

In this special edition of Under the UFP Hood, Kurt Moreland of Utility Fleet Professional sits down with Brianne Somers, Show Director of The Utility Expo, live from the Association of Equipment Manufacturers headquarters in Milwaukee. Bree shares exclusive insights about the upcoming 2025 Utility Expo in Louisville, including what’s new, how the show has grown, and why it remains the top event for utility professionals. From 100-foot aerial lifts to the legendary digging zone, Bree talks about what makes this demo-focused show unlike any other. Tune in for practical tips, behind-the-scenes stories—including her surprise engagement at a past show—and why registering early is key for attendees.

 

Visit them - https://www.theutilityexpo.com/

 

📌 Key Takeaways:

• Utility Expo 2025 will be the biggest yet, featuring over 1.5 million square feet of exhibit space and hundreds of indoor and outdoor exhibitors.

• The Louisville venue is undergoing major renovations, with exciting new buildings expected for the 2027 show.

• Aerial lifts, digging competitions, and live demos set Utility Expo apart from traditional trade shows.

• Bree shared practical tips for attendees: register early, wear comfortable shoes, bring snacks, and stay hydrated.

• The show’s location and partnerships (with Louisville and the FAA) play a vital role in its ongoing success.

❓ 5 Questions & Answers:

 

1. What makes Utility Expo different from other trade shows?

Utility Expo is a hands-on demo show featuring outdoor digging areas, aerial lifts, and interactive exhibits. Attendees can see and operate equipment in real-world conditions.

 

2. Where is Utility Expo held and why?

It’s held at the Kentucky Exposition Center in Louisville, chosen for its size, accessibility, and willingness to support ground-engaging exhibits—a rarity among venues.

 

3. How big is the 2025 Utility Expo expected to be?

Over 1.5 million square feet of space and more exhibitors than ever before, surpassing even the 2023 show.

 

4. What are Brianne’s top tips for attendees?

Register and book hotels early, bring multiple pairs of shoes, stay hydrated, bring snacks, and use the free shuttle service from downtown hotels.

 

5. What is Brianne’s most memorable Utility Expo story?

In 2019, her now-husband proposed to her at the show during one of the hottest weeks on record—making it a personally unforgettable event.

 

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