June 27, 2024 • 18 mins
Embark on an inspiring odyssey with Attaliah Strubel, the nurse who traded her scrubs for the savvy world of personal brand business coaching. As your host, Natalie Guzman, I'm excited to bring you this riveting tale of Attaliah's journey from the comfort of a US hospital to the bustling streets of Germany, embracing the blogosphere and rising amidst the chaos of a global crisis. Her story isn't just a testament to career metamorphosis but a playbook for those daring to let their personal brands soar on digital platforms like Instagram. Through Attaliah’s eyes, you'll witness the birth of a brand that not only captivates but also educates, empowering entrepreneurs to carve their own path in the online jungle.
This episode is a treasure trove of insights for anyone eager to infuse authenticity into their virtual persona. We discuss the golden threads of relatability that connect an entrepreneur to their audience, from heartfelt stories to the strategic giveaways that keep followers hooked. It's about striking a balance between vulnerability and victory, allowing your audience a backstage pass to your entrepreneurial journey. And for those intrigued by the synergy between AI and personal branding, we unravel the magic of training tech to echo your brand's authentic voice, ensuring that every email feels like a one-on-one conversation. Join us as we navigate the art of personal branding with Attaliah Strubel, where each click is a reflection of you, and every conversation is a step towards business growth.
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Reach out to Attaliah:
Website: www.attaliahstrubel.com
Facebook: attaliahstrubel
Instagram: @attaliahstrubel
Pinterest: @attaliahstrubel
TikTok: @thestrubelfamily
YouTube: @attaliahstrubel
Master the art of virtual business & create a life you love! Join Natalie Guzman, your host on Virtual Antics, a weekly podcast for digital entrepreneurs seeking work-life balance.✨
Ready to revolutionize your success? Tune in & subscribe for weekly episodes!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to the Virtual Antics podcast, where we
help entrepreneurs streamlinetheir business to six figures
and beyond.
These short, sweet and infopacked episodes will inspire,
educate and leave you feelingmotivated to take one more step
forward in your business.
So put down your never-endingto-do list, because in this
podcast, we are interviewing thebest of the best in the
entrepreneurial world as theyspill their secrets to success.
(00:23):
This podcast is sponsored byNandora, the all-in-one software
for entrepreneurs to grow theirbusiness, with unlimited
landing pages, automations,emails and text campaigns, and
so much more.
I'm your host, natalie Guzman.
Now let's get into it.
Hey, welcome to Virtual Anticspodcast.
I am so excited.
I'm your host, natalie Guzman.
Today I have a Taya Strubole onthe call with us.
(00:45):
I'm so, so excited for thisbecause she's going to talk to
us about one of my favoritethings, which is branding.
She is a personal brandbusiness coach and a globe
trotting entrepreneur.
She's currently in Germany, butshe's always all over the place
, so I'm so excited to talk toher.
So welcome, taya.
How are you doing today?
Speaker 2 (01:05):
Good.
Thank you so much for having me.
Speaker 1 (01:07):
Hey, thank you for coming.
I'm so excited because brandingI think there is.
Everyone knows they need to doit, but there's so much
confusion around it and a lot ofentrepreneurs just don't know
really where to start.
So I'm so excited to dive intothis.
But first, can you tell us howyou got into being a personal
brand business coach?
Speaker 2 (01:24):
Yes, so it was a whirlwind.
So it all started when I wasworking bedside as a nurse and I
met my husband in Thailand andhe is from Germany, and so we
lived in the US for a couple ofyears and I was working full
time as a nurse, like literallyready to retire from a job,
loved working.
(01:45):
I worked in the NICU withlittle kids and I was like, love
it.
And then he told me like hedidn't really like the US and he
was like are you open to moving?
So then I was like, oh my gosh,what am I going to do?
Nursing in Germany is differentthan nursing in the US.
It's like I have to learn awhole new language and I have to
(02:06):
learn all of this stuff.
So then I did what anybody doesand I Googled how to make money
online and blogging came up,and so I was like, okay, I can
do blogging, I can do that, likemy husband and I.
We had traveled, we did all ofthis stuff and it was just
something that we couldseamlessly transition into.
And so in 2020, february, Ilaunched my blog with literally
(02:29):
just a bio of what I was goingto be talking about in the
future, and so I was like, okay,I'm going to go ahead, do this.
And I just kind of workedthrough it.
And then, as we all know,february is when the pandemic
hit, and so I had planned onmaking a travel blog.
And so then it was like we wereone of the last flights we're
leaving Seattle, so that waslike the last flight I took for
(02:51):
the next year and a half.
And so it was like, okay, likewhat am I going to do now?
And so then I was like, let mejust focus on growing on
Instagram, let me just focus on,like, getting people to know me
.
And so as I did that, I wasgetting personal and I
unintentionally built a personalbrand and so built that brand
awareness and people weregetting connected to me.
(03:13):
And as I continued to do it, Ibecame more passionate about the
strategy of the marketingbehind business, like why
somebody clicks on something,how somebody creates sales.
Then it was sharing my traveljourneys.
And I still did share my travels, but in a way from a marketing
aspect.
And so by the end of that year,I went into social media
(03:34):
management for a million dollarcompany and I worked with them,
and working with them made mereally realize that a lot of
small businesses weren'tleveraging things right.
They were kind of just gettingstuck in the little day-to-day
task and they weren't leveragingor they weren't making moves
because they felt that theyweren't quote-unquote big enough
(03:55):
.
And you know, working with thatbrand and like realizing that I
was helping them with theiremail strategy, I was helping
them with their Instagram growth, I was helping them do all of
this stuff, and I had juststarted seven months, right, and
I was like, okay, like anyonecan do this and as far as anyone
can grow their brand, they justneed the right tools.
And so that's when I startedhelping small businesses really
(04:18):
create that brand and get thatpersonal brand awareness and
really get people to fall inlove with them and then have
their business be a part of them.
Speaker 1 (04:26):
That is absolutely amazing and you know, my journey
started the same way with theGoogle search, so I absolutely
love that we have that in common.
That is so cool and you know itreally is a powerful thing.
I've seen it at time of timeagain and what I love about
personal brands is that you knowit's personal, it's you right,
it's literally who you are, toyour core, and so your interest
(04:47):
change and so you don't have tolike I love personal brand
websites because you don't haveto create a whole new website.
You have your personal brand,you just update that one.
You don't have to create awhole new business.
It's literally you are thebusiness and so if your interest
change or your focus haschanged, you can kind of change
your personal brand.
What are some other advantagesto you focusing and growing a
(05:11):
personal brand?
Speaker 2 (05:13):
Other than really that you can do anything is
there's multiple ways tomonetize.
So, for example, like I dobusiness coaching.
But this last month I've beenworking with brands, so I was
able to travel with Contiki anddo a paid brand collaboration
with them Travel.
We went to Spain and Portugal.
I took content for them, didall of that and I had that
(05:34):
experience because I created apersonal brand.
If you were to go on myInstagram, right, I didn't have
to post that content onInstagram.
I was able to post that contenton TikTok because that was my
decision.
And so I think that building apersonal brand allows you to
diversify your income, but also,you know, I'm a multi
passionate, so you're able toshow all of those different
(05:56):
pieces of you without feelinglike, oh my gosh, like people
are going to get confused.
Oh, I'm not talking about myoffer today.
Oh my God, people are going toget confused.
Like people know at all times,like I will get DMs on a random
day I have not even talked aboutbusiness yet where people are
like, oh my God, I want to workwith you and this because I
built that personal brand andpeople know the different
components of me and just reallysticking to, because I know a
(06:18):
lot of the times people are likeoh, you've got a niche, you've
got a niche and there's a way tobe strategic when you're
creating a personal brand thatyou don't have to only talk
about one thing.
It's having several things thatare themed around you.
Speaker 1 (06:31):
Yeah, I actually heard.
I follow this guy.
That was Instagram.
Right, instagram strategy was alot of things and he said
something interesting that hefocused on like five categories
of his life and those were theand sometimes it would change
but those were like the things.
So, whether it was like family,he had his business, he had
(06:52):
travel, just all the things thatkind of made him him.
Do you recommend kind oflimiting yourself to different
categories or how how would yoube strategic with social media
and showing your personal brand?
Speaker 2 (07:05):
So I like to say on my feed, I have three main
things that I talk about.
So I have my digital marketing,I have my lifestyle I'll tell
you all about lifestyle andthings that I'm doing and then I
have travel.
So those are the three thingsthat I mainly talk about on my
feed.
And then when I go on Instagramstories, that's when people get
to know, like, more of me.
So that's where you really diveinto.
(07:27):
Obviously there's the samethemes, but that is where I
share my daily links.
So that is where I share whatI'm up to.
And I think a lot of the times,business owners feel like they
can't make like oh, if I sharemy coffee, how is that helping
me make sales?
Like it kind of gives yousomething to relate to.
Like.
For example, I know a businesscoach that talked about how she
(07:51):
like sat around waiting forTaylor Swift tickets and then,
literally the next day they were.
But she had a client say like,oh my gosh, I had no idea you
were a Swifty.
I definitely signed up for X, yand Z because, like you know, I
was on the border of signing up,and so it's just those little
pieces of you that you may thinkthat are quote unquote like
boring or mundane that peopleconnect with and that allows
(08:13):
that connection right.
That connection makes it morepersonal.
So when you're somebody who'ssolely selling you know your
services and you're like, oh mygosh, like you know, solely
selling my services, that's allI'm going to talk about.
Like, I as a consumer want toknow things like, oh, like, what
does she do on a daily basis?
Like if she's selling me acourse on freedom and all she's
(08:33):
talking about is how she hasfreedom, like, where's the
embodiment?
So that's when you're able toreally go in there and really
embody the things that you'redoing and do the behind the
scenes and then the three thingsin the feed.
Speaker 1 (08:46):
That's awesome.
I absolutely love that and Ilove stories too.
I just started really gettinginto them and I've seen a huge
shift.
I have had, like you said,clients come to me and be like I
didn't know that about you, orthat's so cool, or like you know
, I'm watching you.
I had a client meet me the otherday.
I was like awesome, good,you're going to learn some stuff
, so that's cool, and you'regoing to learn some stuff about
me, which I feel like just helpsthat you know client
(09:09):
relationship right, because theyfeel like they actually know me
, even though we never met inperson for most of my clients,
which is pretty cool as well.
So we've talked about brandingon social media.
Where else should we brandourselves?
Speaker 2 (09:22):
So, literally, your brand should follow you wherever
you're going.
So even if you have, forexample, I have a podcast,
socially paid, and it'sdifferent branding right, it
looks different but it's theoriginal colors of my branding
and aligns with my overallmessage.
So branding isn't only like thecolors or it's not only like
(09:44):
little specifics, it's thethings that you're talking about
.
So, if you have a blog, youwant your blog to be branded.
You don't want somebody to findyou on the internet.
Like, if I have this podcastepisode, right, and it shows up
in a Google search and then I'mon here talking about something
totally random, people are goingto be like, what's happening?
Like what is that?
So, just thinking about all ofthe little things that you do,
(10:05):
like, if you're a podcast guest,you want to make sure that when
you're giving, like thosefreebies or you're giving
something to the audience, thatwhatever you're deciding to give
aligns with your brand.
And then also in your blog, youwant to make sure that you're
doing that.
If you're somebody, even if youhave, like an Etsy shop,
whatever it is that you're doingonline should align.
(10:26):
So because people begin torecognize you, right, it's like
one of those things where it'slike oh my God, that's Italia.
You know, like it may be a wholedifferent thing, but the you
know the brand of voice, likethe way you talk.
So I always say sometimes youmeet someone in person and then
you're like whoa, like who isthis person?
Like this isn't the same personthat I follow on social media,
because you know you'refollowing them, you're like
(10:48):
getting on there.
So just thinking about how youtalk regularly and even in
stories, like thinking aboutlike, okay, like.
Or if you do a video on yoursales page, like how do you
normally talk, and then bringthat out and instead of just
starting your video over andover to sound perfect, like if
you're stumbling over your words, that is totally normal, right,
like that's something that mycommunity knows about me.
(11:11):
Like I'm stumbling over mywords because I have a really
great idea.
My brain goes a hundred milesper hour and so it's just part
of just branding every piece ofyour brand.
Speaker 1 (11:21):
Yeah, that's really smart.
I was thinking about likebranding too when it comes to
email marketing.
So when you were talking, I waslike, oh man, even our emails,
because that's literally like aletter from us, right, and
that's going straight into theirinbox.
So making sure that we aretalking, how we talk, is super
important.
That's why, like we recentlyhad, I tried to you hand over
(11:43):
some of our email marketing tosomeone they use chat GBT and I
was like, oh, we got to trainchat GBT how to sound like me,
because it sounded completelyoff and that's what a lot of
clients come to us and they'relike man this just doesn't sound
.
You know we had this done bychat GBT.
It doesn't sound like us, andso I think it's really you can
train AI to sound like you.
(12:04):
It does take some work and someeffort, but you can do it.
So it's not not saying don'tuse AI.
Just be really mindful aboutusing, you know, about making
sure we're training it first.
But that is awesome.
So what are others?
Some maybe some tips or thingsthat you see that entrepreneurs
don't really do when it comes topersonal branding that they
should be doing.
Speaker 2 (12:24):
I think the number one thing is people avoid
talking about their hardshipsLike people, or people like
stray away if they have, like, aroom that's dirty or if they're
you know like they're like oh,I've got a stray away for that,
and I just want you to know thatyou need to humanize yourself,
right.
We're all online and when allof us are putting on this show,
(12:48):
people can tell.
But when you get realistic andyou're just like my office is a
mess today, I'm not going to getto cleaning it, but who else's
office is a mess?
I bet you your DMs are going tobe blowing up of people talking
about how much their office isa mess and how they're so glad
that you shared that.
And in the same way of not onlysharing the highlights, not
(13:10):
only sharing the good thingsthat are happening in your brand
, like yes, that shows authority, but when you're a thought
leader, you want to also sharethe things that are difficult.
You want to share if you'rehaving a difficult time at that
time.
And obviously, yes, I'm notsaying share every single thing
on the internet, but take thetime to kind of live that and
then just be like okay, like Ireally wanted to talk about this
(13:31):
and I think it's thatvulnerability that really allows
you to connect on a deeperlevel.
And when you're creating apersonal brand, like that's what
you want is that connection.
If you're wanting to have loyalpeople that watch your stories
every day, or if you're wantingpeople that buy from you, the
second that you drop whateveroffer you have, it's because
they're connected to you inanother way.
(13:52):
You want to think also about thetype of content or the type of
people that you see, like whatthings attract you to them.
And when you think about thatand you're like, oh, like I'm
attracted to them because ofthis, you begin to see that
you're attracted to them becauseof the things not the things
they share on their feed.
You're like watching theirstories and you're attracted to
(14:12):
things that they're doing behindthe scenes and that they're
sharing.
So just remembering to share,being vulnerable, remembering to
share the behind the scenes andthe process, and I think a lot
of times you just want to showup when everything's done, but
people want to see the process,like I want to know that you're
starting a podcast and then Iwant you to take me through,
(14:33):
like what it is that you'redoing or if you have any hiccups
, like I, want to know aboutthat, because then when your
podcast comes out, who's goingto support you?
I am, because I know how hardyou worked.
But I think a lot of us aredoing so much work behind the
scenes and we feel like it needsto be behind the scenes.
But when we share that journeywith others, that allows people
to see like, oh my God, she putsa lot of work into her art and
(14:55):
then they're going to want tosupport you, they're going to
want to buy from you, they'regoing to want to work with you.
Speaker 1 (15:00):
Yeah, 100% agree, and I see it time and time again,
you know and the more that weshow up and just be our natural
selves, and then that's when allthe good stuff starts coming to
us without us really having towork as hard either, and all
we're doing is just showing upand being ourselves and showing
up consistently too, I think, isa really big part of it.
So that is awesome.
(15:21):
So now I kind of want to knowabout more, about your.
How do you coach people?
So do you do like one-on-onesessions?
You do group coaching?
What tell me what it looks likewhen someone hires you as the
personal brand coach?
Speaker 2 (15:35):
So I have a membership which is more of like
a group setting and it is acontent monetization membership
where you really focus on howyou can create content to
monetize your platform, becauseI think a lot of the times
people are doing all this likecontent is a lot of work and you
deserve to be paid.
So we really go over the sevendifferent streams and you're
(15:58):
able to kind of like askquestions inside of the
community, get support frompeople in there, and then I also
do like strategy one-offintensive sessions.
If you're somebody who's like,oh my gosh, like my personal
brand is a mess or I don't havea personal brand or I don't know
what my brand story is, then wereally sit down and we map that
out and then we create contentto really go towards attracting
(16:22):
whoever your ideal client is.
And then I also work withpeople one-on-one coaching,
where we really have a holisticapproach.
So my coaching isn't just, oh,like this is what your brand is
and this is what you need totalk about.
It's more of like who are youas a person and how can we put
who you are when I talk to youinto your content?
(16:43):
How can we translate that sopeople understand and they see
you for who you are and they buywhat you have to offer.
And in that one-on-one too, wework on different offers,
creating that product suite,really getting in alignment of
the different ways to createincome, because I'm a sole
believer in multiple streams ofincome from your brand, because
(17:05):
I just don't ever want to relyon one stream of income.
Speaker 1 (17:08):
Yeah, and you know that's actually something that I
say a lot on the podcast isthat the average millionaire has
at least seven streams ofincome.
So I love that you said sevenstreams, because I was in my
head I was like, yeah, that'sexactly what I preach, so that's
awesome.
I honestly love that.
And plus, especially if youknow something like God forbid,
hopefully it doesn't happen, butlike the pandemic hits and you
(17:29):
know you had to kind of switchpaths.
You know having the differentstreams of income is super
important because if one isn'tworking or profitable, then you
can switch to the next and itgives you a lot more freeway.
You know you can just kind ofshift your focus, but always
having multiple is definitely areally good business strategy.
I absolutely love that.
So how can we find more aboutyou and your services?
Speaker 2 (17:52):
Of course, you can find me on all social platforms
Atalya Struble and then my blog.
If you're looking for likedigital marketing information,
travel information, or just wantto know more about me and my
life, that is atwwwatalyasstrublecom.
I am also on TikTok me and myhusband.
(18:14):
We have a family TikTok it'scalled the Struble family, and
then if you're wanting to tuneinto the podcast, it's called
socially paid.
We are on all streamingplatforms.
Speaker 1 (18:26):
Also.
I'll make sure I put all thatin the show notes as well.
But thank you so much forcoming on the show.
Atalya has been so much fun andwe'll talk to you guys next
time on the Virtual IndexPodcast.
Welcome to the Virtual Antics podcast, where we
help entrepreneurs streamlinetheir business to six figures
and beyond.
These short, sweet and infopacked episodes will inspire,
educate and leave you feelingmotivated to take one more step
forward in your business.
So put down your never-endingto-do list, because in this
podcast, we are interviewing thebest of the best in the
entrepreneurial world as theyspill their secrets to success.
(00:23):
This podcast is sponsored byNandora, the all-in-one software
for entrepreneurs to grow theirbusiness, with unlimited
landing pages, automations,emails and text campaigns, and
so much more.
I'm your host, natalie Guzman.
Now let's get into it.
Hey, welcome to Virtual Anticspodcast.
I am so excited.
I'm your host, natalie Guzman.
Today I have a Taya Strubole onthe call with us.
(00:45):
I'm so, so excited for thisbecause she's going to talk to
us about one of my favoritethings, which is branding.
She is a personal brandbusiness coach and a globe
trotting entrepreneur.
She's currently in Germany, butshe's always all over the place
, so I'm so excited to talk toher.
So welcome, taya.
How are you doing today?
Speaker 2 (01:05):
Good.
Thank you so much for having me.
Speaker 1 (01:07):
Hey, thank you for coming.
I'm so excited because brandingI think there is.
Everyone knows they need to doit, but there's so much
confusion around it and a lot ofentrepreneurs just don't know
really where to start.
So I'm so excited to dive intothis.
But first, can you tell us howyou got into being a personal
brand business coach?
Speaker 2 (01:24):
Yes, so it was a whirlwind.
So it all started when I wasworking bedside as a nurse and I
met my husband in Thailand andhe is from Germany, and so we
lived in the US for a couple ofyears and I was working full
time as a nurse, like literallyready to retire from a job,
loved working.
(01:45):
I worked in the NICU withlittle kids and I was like, love
it.
And then he told me like hedidn't really like the US and he
was like are you open to moving?
So then I was like, oh my gosh,what am I going to do?
Nursing in Germany is differentthan nursing in the US.
It's like I have to learn awhole new language and I have to
(02:06):
learn all of this stuff.
So then I did what anybody doesand I Googled how to make money
online and blogging came up,and so I was like, okay, I can
do blogging, I can do that, likemy husband and I.
We had traveled, we did all ofthis stuff and it was just
something that we couldseamlessly transition into.
And so in 2020, february, Ilaunched my blog with literally
(02:29):
just a bio of what I was goingto be talking about in the
future, and so I was like, okay,I'm going to go ahead, do this.
And I just kind of workedthrough it.
And then, as we all know,february is when the pandemic
hit, and so I had planned onmaking a travel blog.
And so then it was like we wereone of the last flights we're
leaving Seattle, so that waslike the last flight I took for
(02:51):
the next year and a half.
And so it was like, okay, likewhat am I going to do now?
And so then I was like, let mejust focus on growing on
Instagram, let me just focus on,like, getting people to know me
.
And so as I did that, I wasgetting personal and I
unintentionally built a personalbrand and so built that brand
awareness and people weregetting connected to me.
(03:13):
And as I continued to do it, Ibecame more passionate about the
strategy of the marketingbehind business, like why
somebody clicks on something,how somebody creates sales.
Then it was sharing my traveljourneys.
And I still did share my travels, but in a way from a marketing
aspect.
And so by the end of that year,I went into social media
(03:34):
management for a million dollarcompany and I worked with them,
and working with them made mereally realize that a lot of
small businesses weren'tleveraging things right.
They were kind of just gettingstuck in the little day-to-day
task and they weren't leveragingor they weren't making moves
because they felt that theyweren't quote-unquote big enough
(03:55):
.
And you know, working with thatbrand and like realizing that I
was helping them with theiremail strategy, I was helping
them with their Instagram growth, I was helping them do all of
this stuff, and I had juststarted seven months, right, and
I was like, okay, like anyonecan do this and as far as anyone
can grow their brand, they justneed the right tools.
And so that's when I startedhelping small businesses really
(04:18):
create that brand and get thatpersonal brand awareness and
really get people to fall inlove with them and then have
their business be a part of them.
Speaker 1 (04:26):
That is absolutely amazing and you know, my journey
started the same way with theGoogle search, so I absolutely
love that we have that in common.
That is so cool and you know itreally is a powerful thing.
I've seen it at time of timeagain and what I love about
personal brands is that you knowit's personal, it's you right,
it's literally who you are, toyour core, and so your interest
(04:47):
change and so you don't have tolike I love personal brand
websites because you don't haveto create a whole new website.
You have your personal brand,you just update that one.
You don't have to create awhole new business.
It's literally you are thebusiness and so if your interest
change or your focus haschanged, you can kind of change
your personal brand.
What are some other advantagesto you focusing and growing a
(05:11):
personal brand?
Speaker 2 (05:13):
Other than really that you can do anything is
there's multiple ways tomonetize.
So, for example, like I dobusiness coaching.
But this last month I've beenworking with brands, so I was
able to travel with Contiki anddo a paid brand collaboration
with them Travel.
We went to Spain and Portugal.
I took content for them, didall of that and I had that
(05:34):
experience because I created apersonal brand.
If you were to go on myInstagram, right, I didn't have
to post that content onInstagram.
I was able to post that contenton TikTok because that was my
decision.
And so I think that building apersonal brand allows you to
diversify your income, but also,you know, I'm a multi
passionate, so you're able toshow all of those different
(05:56):
pieces of you without feelinglike, oh my gosh, like people
are going to get confused.
Oh, I'm not talking about myoffer today.
Oh my God, people are going toget confused.
Like people know at all times,like I will get DMs on a random
day I have not even talked aboutbusiness yet where people are
like, oh my God, I want to workwith you and this because I
built that personal brand andpeople know the different
components of me and just reallysticking to, because I know a
(06:18):
lot of the times people are likeoh, you've got a niche, you've
got a niche and there's a way tobe strategic when you're
creating a personal brand thatyou don't have to only talk
about one thing.
It's having several things thatare themed around you.
Speaker 1 (06:31):
Yeah, I actually heard.
I follow this guy.
That was Instagram.
Right, instagram strategy was alot of things and he said
something interesting that hefocused on like five categories
of his life and those were theand sometimes it would change
but those were like the things.
So, whether it was like family,he had his business, he had
(06:52):
travel, just all the things thatkind of made him him.
Do you recommend kind oflimiting yourself to different
categories or how how would yoube strategic with social media
and showing your personal brand?
Speaker 2 (07:05):
So I like to say on my feed, I have three main
things that I talk about.
So I have my digital marketing,I have my lifestyle I'll tell
you all about lifestyle andthings that I'm doing and then I
have travel.
So those are the three thingsthat I mainly talk about on my
feed.
And then when I go on Instagramstories, that's when people get
to know, like, more of me.
So that's where you really diveinto.
(07:27):
Obviously there's the samethemes, but that is where I
share my daily links.
So that is where I share whatI'm up to.
And I think a lot of the times,business owners feel like they
can't make like oh, if I sharemy coffee, how is that helping
me make sales?
Like it kind of gives yousomething to relate to.
Like.
For example, I know a businesscoach that talked about how she
(07:51):
like sat around waiting forTaylor Swift tickets and then,
literally the next day they were.
But she had a client say like,oh my gosh, I had no idea you
were a Swifty.
I definitely signed up for X, yand Z because, like you know, I
was on the border of signing up,and so it's just those little
pieces of you that you may thinkthat are quote unquote like
boring or mundane that peopleconnect with and that allows
(08:13):
that connection right.
That connection makes it morepersonal.
So when you're somebody who'ssolely selling you know your
services and you're like, oh mygosh, like you know, solely
selling my services, that's allI'm going to talk about.
Like, I as a consumer want toknow things like, oh, like, what
does she do on a daily basis?
Like if she's selling me acourse on freedom and all she's
(08:33):
talking about is how she hasfreedom, like, where's the
embodiment?
So that's when you're able toreally go in there and really
embody the things that you'redoing and do the behind the
scenes and then the three thingsin the feed.
Speaker 1 (08:46):
That's awesome.
I absolutely love that and Ilove stories too.
I just started really gettinginto them and I've seen a huge
shift.
I have had, like you said,clients come to me and be like I
didn't know that about you, orthat's so cool, or like you know
, I'm watching you.
I had a client meet me the otherday.
I was like awesome, good,you're going to learn some stuff
, so that's cool, and you'regoing to learn some stuff about
me, which I feel like just helpsthat you know client
(09:09):
relationship right, because theyfeel like they actually know me
, even though we never met inperson for most of my clients,
which is pretty cool as well.
So we've talked about brandingon social media.
Where else should we brandourselves?
Speaker 2 (09:22):
So, literally, your brand should follow you wherever
you're going.
So even if you have, forexample, I have a podcast,
socially paid, and it'sdifferent branding right, it
looks different but it's theoriginal colors of my branding
and aligns with my overallmessage.
So branding isn't only like thecolors or it's not only like
(09:44):
little specifics, it's thethings that you're talking about
.
So, if you have a blog, youwant your blog to be branded.
You don't want somebody to findyou on the internet.
Like, if I have this podcastepisode, right, and it shows up
in a Google search and then I'mon here talking about something
totally random, people are goingto be like, what's happening?
Like what is that?
So, just thinking about all ofthe little things that you do,
(10:05):
like, if you're a podcast guest,you want to make sure that when
you're giving, like thosefreebies or you're giving
something to the audience, thatwhatever you're deciding to give
aligns with your brand.
And then also in your blog, youwant to make sure that you're
doing that.
If you're somebody, even if youhave, like an Etsy shop,
whatever it is that you're doingonline should align.
(10:26):
So because people begin torecognize you, right, it's like
one of those things where it'slike oh my God, that's Italia.
You know, like it may be a wholedifferent thing, but the you
know the brand of voice, likethe way you talk.
So I always say sometimes youmeet someone in person and then
you're like whoa, like who isthis person?
Like this isn't the same personthat I follow on social media,
because you know you'refollowing them, you're like
(10:48):
getting on there.
So just thinking about how youtalk regularly and even in
stories, like thinking aboutlike, okay, like.
Or if you do a video on yoursales page, like how do you
normally talk, and then bringthat out and instead of just
starting your video over andover to sound perfect, like if
you're stumbling over your words, that is totally normal, right,
like that's something that mycommunity knows about me.
(11:11):
Like I'm stumbling over mywords because I have a really
great idea.
My brain goes a hundred milesper hour and so it's just part
of just branding every piece ofyour brand.
Speaker 1 (11:21):
Yeah, that's really smart.
I was thinking about likebranding too when it comes to
email marketing.
So when you were talking, I waslike, oh man, even our emails,
because that's literally like aletter from us, right, and
that's going straight into theirinbox.
So making sure that we aretalking, how we talk, is super
important.
That's why, like we recentlyhad, I tried to you hand over
(11:43):
some of our email marketing tosomeone they use chat GBT and I
was like, oh, we got to trainchat GBT how to sound like me,
because it sounded completelyoff and that's what a lot of
clients come to us and they'relike man this just doesn't sound
.
You know we had this done bychat GBT.
It doesn't sound like us, andso I think it's really you can
train AI to sound like you.
(12:04):
It does take some work and someeffort, but you can do it.
So it's not not saying don'tuse AI.
Just be really mindful aboutusing, you know, about making
sure we're training it first.
But that is awesome.
So what are others?
Some maybe some tips or thingsthat you see that entrepreneurs
don't really do when it comes topersonal branding that they
should be doing.
Speaker 2 (12:24):
I think the number one thing is people avoid
talking about their hardshipsLike people, or people like
stray away if they have, like, aroom that's dirty or if they're
you know like they're like oh,I've got a stray away for that,
and I just want you to know thatyou need to humanize yourself,
right.
We're all online and when allof us are putting on this show,
(12:48):
people can tell.
But when you get realistic andyou're just like my office is a
mess today, I'm not going to getto cleaning it, but who else's
office is a mess?
I bet you your DMs are going tobe blowing up of people talking
about how much their office isa mess and how they're so glad
that you shared that.
And in the same way of not onlysharing the highlights, not
(13:10):
only sharing the good thingsthat are happening in your brand
, like yes, that shows authority, but when you're a thought
leader, you want to also sharethe things that are difficult.
You want to share if you'rehaving a difficult time at that
time.
And obviously, yes, I'm notsaying share every single thing
on the internet, but take thetime to kind of live that and
then just be like okay, like Ireally wanted to talk about this
(13:31):
and I think it's thatvulnerability that really allows
you to connect on a deeperlevel.
And when you're creating apersonal brand, like that's what
you want is that connection.
If you're wanting to have loyalpeople that watch your stories
every day, or if you're wantingpeople that buy from you, the
second that you drop whateveroffer you have, it's because
they're connected to you inanother way.
(13:52):
You want to think also about thetype of content or the type of
people that you see, like whatthings attract you to them.
And when you think about thatand you're like, oh, like I'm
attracted to them because ofthis, you begin to see that
you're attracted to them becauseof the things not the things
they share on their feed.
You're like watching theirstories and you're attracted to
(14:12):
things that they're doing behindthe scenes and that they're
sharing.
So just remembering to share,being vulnerable, remembering to
share the behind the scenes andthe process, and I think a lot
of times you just want to showup when everything's done, but
people want to see the process,like I want to know that you're
starting a podcast and then Iwant you to take me through,
(14:33):
like what it is that you'redoing or if you have any hiccups
, like I, want to know aboutthat, because then when your
podcast comes out, who's goingto support you?
I am, because I know how hardyou worked.
But I think a lot of us aredoing so much work behind the
scenes and we feel like it needsto be behind the scenes.
But when we share that journeywith others, that allows people
to see like, oh my God, she putsa lot of work into her art and
(14:55):
then they're going to want tosupport you, they're going to
want to buy from you, they'regoing to want to work with you.
Speaker 1 (15:00):
Yeah, 100% agree, and I see it time and time again,
you know and the more that weshow up and just be our natural
selves, and then that's when allthe good stuff starts coming to
us without us really having towork as hard either, and all
we're doing is just showing upand being ourselves and showing
up consistently too, I think, isa really big part of it.
So that is awesome.
(15:21):
So now I kind of want to knowabout more, about your.
How do you coach people?
So do you do like one-on-onesessions?
You do group coaching?
What tell me what it looks likewhen someone hires you as the
personal brand coach?
Speaker 2 (15:35):
So I have a membership which is more of like
a group setting and it is acontent monetization membership
where you really focus on howyou can create content to
monetize your platform, becauseI think a lot of the times
people are doing all this likecontent is a lot of work and you
deserve to be paid.
So we really go over the sevendifferent streams and you're
(15:58):
able to kind of like askquestions inside of the
community, get support frompeople in there, and then I also
do like strategy one-offintensive sessions.
If you're somebody who's like,oh my gosh, like my personal
brand is a mess or I don't havea personal brand or I don't know
what my brand story is, then wereally sit down and we map that
out and then we create contentto really go towards attracting
(16:22):
whoever your ideal client is.
And then I also work withpeople one-on-one coaching,
where we really have a holisticapproach.
So my coaching isn't just, oh,like this is what your brand is
and this is what you need totalk about.
It's more of like who are youas a person and how can we put
who you are when I talk to youinto your content?
(16:43):
How can we translate that sopeople understand and they see
you for who you are and they buywhat you have to offer.
And in that one-on-one too, wework on different offers,
creating that product suite,really getting in alignment of
the different ways to createincome, because I'm a sole
believer in multiple streams ofincome from your brand, because
(17:05):
I just don't ever want to relyon one stream of income.
Speaker 1 (17:08):
Yeah, and you know that's actually something that I
say a lot on the podcast isthat the average millionaire has
at least seven streams ofincome.
So I love that you said sevenstreams, because I was in my
head I was like, yeah, that'sexactly what I preach, so that's
awesome.
I honestly love that.
And plus, especially if youknow something like God forbid,
hopefully it doesn't happen, butlike the pandemic hits and you
(17:29):
know you had to kind of switchpaths.
You know having the differentstreams of income is super
important because if one isn'tworking or profitable, then you
can switch to the next and itgives you a lot more freeway.
You know you can just kind ofshift your focus, but always
having multiple is definitely areally good business strategy.
I absolutely love that.
So how can we find more aboutyou and your services?
Speaker 2 (17:52):
Of course, you can find me on all social platforms
Atalya Struble and then my blog.
If you're looking for likedigital marketing information,
travel information, or just wantto know more about me and my
life, that is atwwwatalyasstrublecom.
I am also on TikTok me and myhusband.
(18:14):
We have a family TikTok it'scalled the Struble family, and
then if you're wanting to tuneinto the podcast, it's called
socially paid.
We are on all streamingplatforms.
Speaker 1 (18:26):
Also.
I'll make sure I put all thatin the show notes as well.
But thank you so much forcoming on the show.
Atalya has been so much fun andwe'll talk to you guys next
time on the Virtual IndexPodcast.
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