June 27, 2024 • 16 mins
Discover the transformative power of podcast guesting with Spencer Carpenter of LAR Audio, as he joins us to recount his evolution from the music industry to becoming a podcasting maestro. With over 1200 interviews under his belt, Spencer reveals why entrepreneurs are flocking to podcasts as a golden opportunity for business growth. Together, we dissect the myriad of benefits from increased SEO to creating evergreen content and the significant impact of networking through guest appearances. This conversation is packed with actionable insights on choosing the right podcasts that resonate with your business objectives, ensuring your voice amplifies your brand in the most strategic way possible.
Take a seat at our table as we unveil the essential dos and don'ts of making your mark in the podcast world. Reflecting on my own marathon of a hundred podcast interviews, we underscore the critical importance of striking a balance—quality trumps quantity when it comes to making meaningful connections with both hosts and listeners. We also serve up key strategies for promoting your episodes to maximize exposure and delve into the art of social engagement post-interview. Wrapping things up, we discuss the power of outsourcing and implementing standard operating procedures, so you can keep your eyes on the CEO prize while your podcast guesting efforts flourish without missing a beat. Join us for this episode that's brimming with insider tips to help you navigate the podcasting sea like a seasoned captain.
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Reach out to Spencer:
Website: outlieraudio.com
Instagram: @outlieraudio
LinkedIn: Spencer Carpenter
Master the art of virtual business & create a life you love! Join Natalie Guzman, your host on Virtual Antics, a weekly podcast for digital entrepreneurs seeking work-life balance.✨
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to the Virtual Antics Podcast, where we
help entrepreneurs streamlinetheir business to six figures
and beyond.
These short, sweet andinfo-packed episodes will
inspire, educate and leave youfeeling motivated to take one
more step forward in yourbusiness.
So put down your never-endingto-do list, because in this
podcast, we are interviewing thebest of the best in the
entrepreneurial world as theyspill their secrets to success.
(00:23):
This podcast is sponsored byNadora, the all-in-one software
for entrepreneurs to grow theirbusiness, with unlimited landing
pages, automations, emails andtext campaigns, and so much more
.
I'm your host, natalie Guzman.
Now let's get into it.
Hey y'all, welcome back toVirtual Antics Podcast.
As always, I'm your host,natalie Guzman, and I'm so
excited because I have theamazing Spencer Carpenter on the
(00:45):
call with us.
He is the founder of LAR Audio,a full-service podcast booking
agency that represents talentedentrepreneurs, business
professionals, securing thempodcast interviews.
How are you doing today,spencer?
Speaker 2 (00:59):
I'm good.
Thanks so much for having me on.
I'm hoping I can bring somevalue to the listeners.
Speaker 1 (01:02):
Hey, I'm so excited, so tell us how you got started
doing this.
Speaker 2 (01:06):
Yeah, so my background is actually in the
music industry.
I was in that for about 15years and I always worked on
either side of talentrepresentation.
And when I found podcasts, Irecognized that there were a lot
of really talentedentrepreneurs and investors and
business professionals out there, but there's no real talent
representation services for them, unless they want to invest a
(01:26):
lot of money into like a PRcompany or they're already a
celebrity.
And so then, when everyone wasstuck at home due to COVID, I
decided I would make a shift outof music into representing
those people and getting thembooked on podcasts, because at
the time that's all they coulddo to really get out there and
continue promoting themselves.
And so since that time I'vebooked over 1200 interviews for
(01:48):
about 150 talented individualsand, just getting you know,
helping them implement podcastsinto their overall marketing
strategy.
Speaker 1 (01:55):
Oh, that's amazing.
Now I've been last year I wason over a hundred episodes as a
guest and it definitely hashelped my business a million
times.
I love podcasting for eitherbeing a guest or hosting and
getting clients that way.
They're both really cooltechniques and I feel like we're
seeing more of that, especiallythis year.
Do you feel, like this year, in2024, that you've seen like a
(02:17):
lot more entrepreneurs finallyrealizing that podcasting is a
way to sell and get out there aswell?
Speaker 2 (02:23):
Yeah, I think there are definitely a lot of people
that considered starting apodcast and then they got.
They were like I feel like it'ssaturated which is a
conversation in itself about whyit's not overly saturated but
they saw the angle of being on apodcast and not having to put
out additional resources intostarting this whole project up
as a viable way for them to takeadvantage of the medium,
(02:45):
repurpose content, especiallywith content being something
that everyone is focusing moreon.
Being able to repurpose contentthat a host produces that now
the guest doesn't have to is areally good way to fill up that
schedule of organicconversations, stuff that you
don't have to set up a cameraand then figure out what it is
(03:07):
you're going to talk about.
So I definitely think that inthe past couple of years, that's
been one of the biggestuptrends is just being able to
go on and be a guest.
Speaker 1 (03:16):
Yeah, that's awesome.
What are some benefits thatentrepreneurs can see from being
a guest on a podcast?
Speaker 2 (03:21):
Off the bat, I mean look, I'm not a marketing
professional so I'm not going totalk about, like you know,
analytics of SEO and stuff likethat.
But, off the bat, if you weregoing to pay to do a press
release or something and getpressed that way for SEO, that's
cool and all.
But being on five uniquepodcasts is way better than
(03:42):
having one press release thatgoes to 300 outlets that all say
the exact same thing.
So, just off the bat, doingpodcasts is great for really
diversifying what's showing upin Google searches for you,
things that aren't just youtalking about yourself, but a
host elevating you, then beingable to repurpose that content
(04:03):
that sometimes the host willcreate clips and that sort of
thing, but if not, you canalways go back, get the video
and the audio and create yourown clips.
And I mean from one interview.
You could have weeks worth ofcontent if you really wanted to
break it up into smaller bits,and that's something that's
really done at the expense ofthe host rather than the
(04:23):
individual having to hire a teamand dedicate that time.
And then things that are lessyou know on the surface of the
people and think about is rightnow you and I are connecting,
you could be a referral sourcefor me, I can be a referral
source for you, even if no onelistening ever reached out to me
.
We can benefit each other fromthis interaction.
(04:43):
And then, you know, taking itfurther, the listener obviously
can become a.
You know someone that becomes aclient, or they follow you on
social media.
Maybe they have something thatcan benefit you and now they
learned about you and reachedout.
I mean, there's, it's.
It's one of those things thatthere are a lot of different
ways but you're never reallysure what exactly you're going
(05:06):
to get out of the result ofdoing just one interview.
You know there's, there's alots of potential there.
Speaker 1 (05:11):
Yeah, you know, I actually had a connection.
I was a guest on my podcast andme and him we never did
business with one another, butwe're always referring to each
other, so we end up making a lotof money from referring each
other's services and it's justkind of crazy how that happened,
like we're completely differentspaces but a lot of our you
know connections were verysimilar and needing similar
(05:31):
things.
So that's really cool.
I love that.
And what do you recommendentrepreneurs look for when
they're looking for a podcastthat they should be a guest on?
Speaker 2 (05:40):
Definitely.
I would say the most importantthing is that it be a show where
there's going to be crossover,either for you to the listener
or you to the to the post,because again, they might be the
real goal or the real result ofbeing on the podcast.
Yeah, I definitely find thereare lots of shows about health,
(06:03):
wealth and fitness and that's apretty broad area where lots of
people can go on that show.
But sometimes when I'm workingwith my clients, I don't want to
pitch them to a broadconversation.
Sometimes it's okay.
Other times I know their goalis very specific, their
clientele is very specific,their clientele is very specific
.
And so going on those broad,general conversation podcasts,
(06:29):
it can be great for all thoseother things, the SEO and the
content and again, you neverknow what's going to come from
an interview.
But if you're trying to nichedown that broad conversation
isn't great.
You really want to go where youthink that you can provide
actionable guidance to thepeople that are listening.
Speaker 1 (06:48):
Yeah, a hundred percent.
I agree with that.
And then also, like, like Isaid, that was on a hundred
podcasts last year and I feltlike it was good for some things
.
It was horrible for another one.
I was super overwhelmed, Icouldn't remember anyone.
I talked to.
It was just so many people PlusI was doing my own episodes.
I did 60.
So that's 160 podcast episodesand it was a lot.
(07:11):
But I learned a lot of coolthings and I think one of the
things I learned about is likethe fewer podcast recordings
that you're doing the week, themore that you can actually focus
on them, you learn about them,you connect with them.
So like I wasn't just showingup on the podcast.
I was hanging out with them onsocial media, you know,
commenting on their content.
I was sharing the posts I wascreating the reels from, like
(07:33):
those long form videos, like yousaid, and you know that built
they saw me putting effort intopromoting their podcast that
they then would refer people tome.
So there's so many ways thatyou can continue that
relationship.
What are some things that yourecommend to your clients to do
once they've actually booked aor once you've booked an episode
(07:55):
for them?
What's some like best practices?
Speaker 2 (07:57):
Yeah, off the bat, I mean always go leave a five-star
review for the show.
Let them know that you're, youare paying attention, you are
trying to give something back.
Um, you know it, this should gowithout saying.
But promoting the episode, Imean, maybe you don't have to go
as far as making all of yourown content, but you should at
least be sharing the linking,letting people know that you're
on the show.
And usually best practice forthat, especially if you're on
(08:17):
something like LinkedIn orInstagram is not just saying go
check out my recent interview,it's turning it into a piece of
content that has some othervalue that you're, that you're
able to uh give to the personreading the post or looking at
the post and then say we talkabout this in this interview I
did with uh, so-and-so on thisshow.
You can check it out here.
(08:38):
Um, you know it's the.
I've had people come to me andsay can you book me on 50
podcasts in a year?
And I do, but they're not goingto promote all of them.
They can't say over and over gocheck out this interview.
And, to your point, after,after like 25, they're like can
we slow down?
I like I can only do like one aweek.
Now it's taking up a lot oftime.
(08:59):
You know, I'm kind of gettingburnt out from saying the same
thing, and so I do recommendpeople always like space out,
don't I'm not saying don't dopot.
You should, definitely should,but don't overwhelm yourself,
like if if I even think one aweek is like a pretty good goal,
but even that can become a lot.
And I think it's also importantto go back, listen to it and
(09:21):
see where maybe you can improveupon your message, change it up
a little bit, um, spice it up sothat's not the same thing over
and over again.
If you want to create contentout of it, then you can't have
the same 45 minute conversationa hundred times and expect to
get new content from that.
Um, but yeah, those, those area few things I recommend people
do is definitely go familiarizeyourself with the app.
(09:43):
You know the show.
At least listen to one episodeso you know who the host is and
and just little things like that.
Speaker 1 (09:51):
Yeah, and then also, you know, we talked about like
promoting, right.
I think that was one of thethings that at our time was was
like I couldn't keep track ofall the episodes that I was on
and then like trying to promotethem all, and then so I created
a SOP for my team.
So for people listening thatdon't know what that is, it's a
standard operating procedure.
It's your step-by-step what youdo in your business.
(10:11):
I always talk about them on mypodcast because you need them if
you have a business.
But what we did was we createdthat, and so basically we say,
grab the YouTube link orwhatever link it is, put it into
Capwing, which is the AIsoftware that then turns it into
social media clips, and then myteam would be the ones that
would take them and post them.
So I didn't have to do it.
(10:32):
So if all else fails, hire itout, you should.
It's kind of nice.
I like to say that I show upand I just look pretty and then
my team handles it.
Speaker 2 (10:42):
Well, and with my agency that's.
The other thing is we, you know, we follow up with the host.
We find out when it's going tobe released, so we can plan
accordingly.
We go and get the video and theaudio.
We turn the podcast link into abitly, so that's smaller.
You know, those are all thingsthat we manage for people as
well, with what we do.
Speaker 1 (11:01):
Yeah, and you need a company like yours, because you
shouldn't be spending all yourtime doing that, and there's
like other things that youshould be doing in your business
.
This is really something thatyou should be hiring out, I know
that's that's why I like justshowing up looking pretty,
because if I can just hire itout and give it to someone else,
it leaves me to do, you know,those, what I call the CEO tasks
right, super important thingsthat your time is worth a lot of
(11:25):
money.
You should have a set price onyour hourly time, by the way.
That's how I always think of it.
I'm like, okay, what do I ratemyself as a CEO?
What's my hourly rate?
Now, is this a task that Iwould pay someone else that much
money for?
No, so don't do it.
But yeah, that's amazing.
So what are some other thingsthat maybe you guys offer?
(11:46):
You take off the plates ofentrepreneurs.
Speaker 2 (11:48):
Yeah, so we really focus more on developed podcasts
.
I mean, if someone is,obviously we have to meet our
clients where they're at intheir professional careers.
But I work with a lot of peoplethat are more established.
They are authors, they've beenaround for a while and so I
focus on getting them a moreestablished podcast that have a
larger reach, maybe a communityThey've been around a while
(12:12):
rather than the low hangingfruit from you know some of the
podcasting platforms out there.
I also recommend anybody, evenbefore they work with me, go
make a pod match profile.
You know, get, get someexperience.
Go connect with all those showsthat are right there already
asking for you know you to comeonto the show and then come to
(12:32):
me for more specialized and andyou know, not higher tier,
because they're they're all.
They all have qualityconversations but maybe their
shows are a little moredifficult to get in touch with
because they've been around awhile.
They get hundreds ofsubmissions a month.
I help people stand out throughthat and also Working with
people to figure out what it is,what the unique value
(12:55):
proposition is, if they don'talready know it.
There are lots of people thatare really good at what they do,
but they are not really good attalking about themselves.
It's something they reallyhaven't had to do as much.
So I you know, through myexperience with creating pitches
and dealing with a lot ofpeople, I help them curate what
I think those topics and valuepropositions are that haven't
(13:17):
already been discussed a dozentimes on that show.
Speaker 1 (13:21):
That's awesome, yeah, and that's that's so needed, so
, and that can do like thestrategy and the thinking behind
it, cause I know for me, like Iam thinking about strategy all
day long.
If there's something I don'thave to think about and I can
give it to someone that I cantrust, it's just like so much
better.
It's going to be better content, better quality too, because
there's just so many things thatwe do as entrepreneurs and you
(13:43):
know, I think podcast guestingis like huge.
It's something that candefinitely boost your business,
but you need to have like theright team, the right strategy
and everything that goes behindit.
I know I went to.
I love Podmatch.
I found out about Podmatchthrough Podfest.
Do you know?
Podfest Love them, so I gothere every year and it's like
this big expo.
It's basically a big party forpodcasters and it's so cool and
(14:07):
so from there I learned before Iever had a podcast.
So I learned all about podcastsand podcast guesting and there
was like people there that wouldgo there that were only podcast
guests and they were giving outall the strategy and like I was
able to watch and learn andit's just so cool how much goes
into it, you know a lot ofentrepreneurs.
(14:30):
I know, like there was this onespeaker at PodFest that talked
about you know, you find apodcast that you've been on and
then you connect with otherguests that have been on that
podcast and that's how you canexpand your network.
I thought that was so cool.
I was like mind blown becauseyou have something in common.
You can refer to that personlike, hey, I heard about you
(14:51):
from so-and-so, you know fromSpencer, and I thought that was
like the coolest thing.
Speaker 2 (14:57):
Yeah, I mean it's.
That's also a lot of shows havelike their own communities on
Facebook and on LinkedIn and youcan go and interact with those
people as well and you have thatimmediate credibility from
being on the show already.
Speaker 1 (15:10):
Yep, I know that's one of the things I put in my
email.
I give a link to any of theguests to make sure that they
join the group.
You know where all the podcaststuff is happening, because it's
it's a community right we wantto build our.
Your network is your net worth,and so the more that you can
grow that and connect with thepeople.
That's kind of what it's allabout.
I thank you so much for comingon.
(15:32):
I feel like I've learned somuch from you.
It's been amazing.
Where can we find you and moreabout your services as well.
Speaker 2 (15:38):
Yeah, so you can check us out at outlieraudiocom.
I'm on LinkedIn, I'm onInstagram.
Both are just under my name,spencer Carpenter, and same with
the business name Outlier Audio.
Speaker 1 (15:48):
Perfect, awesome.
Thank you so much, spencer.
I'll make sure I put all thatin the show notes and then you
guys can connect with Spencerand other guests on the Virtual
Antics Podcast at NadoraConnect's Facebook group.
You just search for NadoraConnect.
It'll pop right up and come andjoin the party.
We do networking meetings,workshops and so much more, and
we'll talk to you guys next timeon the Virtual Antics Podcast.
Welcome to the Virtual Antics Podcast, where we
help entrepreneurs streamlinetheir business to six figures
and beyond.
These short, sweet andinfo-packed episodes will
inspire, educate and leave youfeeling motivated to take one
more step forward in yourbusiness.
So put down your never-endingto-do list, because in this
podcast, we are interviewing thebest of the best in the
entrepreneurial world as theyspill their secrets to success.
(00:23):
This podcast is sponsored byNadora, the all-in-one software
for entrepreneurs to grow theirbusiness, with unlimited landing
pages, automations, emails andtext campaigns, and so much more
.
I'm your host, natalie Guzman.
Now let's get into it.
Hey y'all, welcome back toVirtual Antics Podcast.
As always, I'm your host,natalie Guzman, and I'm so
excited because I have theamazing Spencer Carpenter on the
(00:45):
call with us.
He is the founder of LAR Audio,a full-service podcast booking
agency that represents talentedentrepreneurs, business
professionals, securing thempodcast interviews.
How are you doing today,spencer?
Speaker 2 (00:59):
I'm good.
Thanks so much for having me on.
I'm hoping I can bring somevalue to the listeners.
Speaker 1 (01:02):
Hey, I'm so excited, so tell us how you got started
doing this.
Speaker 2 (01:06):
Yeah, so my background is actually in the
music industry.
I was in that for about 15years and I always worked on
either side of talentrepresentation.
And when I found podcasts, Irecognized that there were a lot
of really talentedentrepreneurs and investors and
business professionals out there, but there's no real talent
representation services for them, unless they want to invest a
(01:26):
lot of money into like a PRcompany or they're already a
celebrity.
And so then, when everyone wasstuck at home due to COVID, I
decided I would make a shift outof music into representing
those people and getting thembooked on podcasts, because at
the time that's all they coulddo to really get out there and
continue promoting themselves.
And so since that time I'vebooked over 1200 interviews for
(01:48):
about 150 talented individualsand, just getting you know,
helping them implement podcastsinto their overall marketing
strategy.
Speaker 1 (01:55):
Oh, that's amazing.
Now I've been last year I wason over a hundred episodes as a
guest and it definitely hashelped my business a million
times.
I love podcasting for eitherbeing a guest or hosting and
getting clients that way.
They're both really cooltechniques and I feel like we're
seeing more of that, especiallythis year.
Do you feel, like this year, in2024, that you've seen like a
(02:17):
lot more entrepreneurs finallyrealizing that podcasting is a
way to sell and get out there aswell?
Speaker 2 (02:23):
Yeah, I think there are definitely a lot of people
that considered starting apodcast and then they got.
They were like I feel like it'ssaturated which is a
conversation in itself about whyit's not overly saturated but
they saw the angle of being on apodcast and not having to put
out additional resources intostarting this whole project up
as a viable way for them to takeadvantage of the medium,
(02:45):
repurpose content, especiallywith content being something
that everyone is focusing moreon.
Being able to repurpose contentthat a host produces that now
the guest doesn't have to is areally good way to fill up that
schedule of organicconversations, stuff that you
don't have to set up a cameraand then figure out what it is
(03:07):
you're going to talk about.
So I definitely think that inthe past couple of years, that's
been one of the biggestuptrends is just being able to
go on and be a guest.
Speaker 1 (03:16):
Yeah, that's awesome.
What are some benefits thatentrepreneurs can see from being
a guest on a podcast?
Speaker 2 (03:21):
Off the bat, I mean look, I'm not a marketing
professional so I'm not going totalk about, like you know,
analytics of SEO and stuff likethat.
But, off the bat, if you weregoing to pay to do a press
release or something and getpressed that way for SEO, that's
cool and all.
But being on five uniquepodcasts is way better than
(03:42):
having one press release thatgoes to 300 outlets that all say
the exact same thing.
So, just off the bat, doingpodcasts is great for really
diversifying what's showing upin Google searches for you,
things that aren't just youtalking about yourself, but a
host elevating you, then beingable to repurpose that content
(04:03):
that sometimes the host willcreate clips and that sort of
thing, but if not, you canalways go back, get the video
and the audio and create yourown clips.
And I mean from one interview.
You could have weeks worth ofcontent if you really wanted to
break it up into smaller bits,and that's something that's
really done at the expense ofthe host rather than the
(04:23):
individual having to hire a teamand dedicate that time.
And then things that are lessyou know on the surface of the
people and think about is rightnow you and I are connecting,
you could be a referral sourcefor me, I can be a referral
source for you, even if no onelistening ever reached out to me
.
We can benefit each other fromthis interaction.
(04:43):
And then, you know, taking itfurther, the listener obviously
can become a.
You know someone that becomes aclient, or they follow you on
social media.
Maybe they have something thatcan benefit you and now they
learned about you and reachedout.
I mean, there's, it's.
It's one of those things thatthere are a lot of different
ways but you're never reallysure what exactly you're going
(05:06):
to get out of the result ofdoing just one interview.
You know there's, there's alots of potential there.
Speaker 1 (05:11):
Yeah, you know, I actually had a connection.
I was a guest on my podcast andme and him we never did
business with one another, butwe're always referring to each
other, so we end up making a lotof money from referring each
other's services and it's justkind of crazy how that happened,
like we're completely differentspaces but a lot of our you
know connections were verysimilar and needing similar
(05:31):
things.
So that's really cool.
I love that.
And what do you recommendentrepreneurs look for when
they're looking for a podcastthat they should be a guest on?
Speaker 2 (05:40):
Definitely.
I would say the most importantthing is that it be a show where
there's going to be crossover,either for you to the listener
or you to the to the post,because again, they might be the
real goal or the real result ofbeing on the podcast.
Yeah, I definitely find thereare lots of shows about health,
(06:03):
wealth and fitness and that's apretty broad area where lots of
people can go on that show.
But sometimes when I'm workingwith my clients, I don't want to
pitch them to a broadconversation.
Sometimes it's okay.
Other times I know their goalis very specific, their
clientele is very specific,their clientele is very specific
.
And so going on those broad,general conversation podcasts,
(06:29):
it can be great for all thoseother things, the SEO and the
content and again, you neverknow what's going to come from
an interview.
But if you're trying to nichedown that broad conversation
isn't great.
You really want to go where youthink that you can provide
actionable guidance to thepeople that are listening.
Speaker 1 (06:48):
Yeah, a hundred percent.
I agree with that.
And then also, like, like Isaid, that was on a hundred
podcasts last year and I feltlike it was good for some things
.
It was horrible for another one.
I was super overwhelmed, Icouldn't remember anyone.
I talked to.
It was just so many people PlusI was doing my own episodes.
I did 60.
So that's 160 podcast episodesand it was a lot.
(07:11):
But I learned a lot of coolthings and I think one of the
things I learned about is likethe fewer podcast recordings
that you're doing the week, themore that you can actually focus
on them, you learn about them,you connect with them.
So like I wasn't just showingup on the podcast.
I was hanging out with them onsocial media, you know,
commenting on their content.
I was sharing the posts I wascreating the reels from, like
(07:33):
those long form videos, like yousaid, and you know that built
they saw me putting effort intopromoting their podcast that
they then would refer people tome.
So there's so many ways thatyou can continue that
relationship.
What are some things that yourecommend to your clients to do
once they've actually booked aor once you've booked an episode
(07:55):
for them?
What's some like best practices?
Speaker 2 (07:57):
Yeah, off the bat, I mean always go leave a five-star
review for the show.
Let them know that you're, youare paying attention, you are
trying to give something back.
Um, you know it, this should gowithout saying.
But promoting the episode, Imean, maybe you don't have to go
as far as making all of yourown content, but you should at
least be sharing the linking,letting people know that you're
on the show.
And usually best practice forthat, especially if you're on
(08:17):
something like LinkedIn orInstagram is not just saying go
check out my recent interview,it's turning it into a piece of
content that has some othervalue that you're, that you're
able to uh give to the personreading the post or looking at
the post and then say we talkabout this in this interview I
did with uh, so-and-so on thisshow.
You can check it out here.
(08:38):
Um, you know it's the.
I've had people come to me andsay can you book me on 50
podcasts in a year?
And I do, but they're not goingto promote all of them.
They can't say over and over gocheck out this interview.
And, to your point, after,after like 25, they're like can
we slow down?
I like I can only do like one aweek.
Now it's taking up a lot oftime.
(08:59):
You know, I'm kind of gettingburnt out from saying the same
thing, and so I do recommendpeople always like space out,
don't I'm not saying don't dopot.
You should, definitely should,but don't overwhelm yourself,
like if if I even think one aweek is like a pretty good goal,
but even that can become a lot.
And I think it's also importantto go back, listen to it and
(09:21):
see where maybe you can improveupon your message, change it up
a little bit, um, spice it up sothat's not the same thing over
and over again.
If you want to create contentout of it, then you can't have
the same 45 minute conversationa hundred times and expect to
get new content from that.
Um, but yeah, those, those area few things I recommend people
do is definitely go familiarizeyourself with the app.
(09:43):
You know the show.
At least listen to one episodeso you know who the host is and
and just little things like that.
Speaker 1 (09:51):
Yeah, and then also, you know, we talked about like
promoting, right.
I think that was one of thethings that at our time was was
like I couldn't keep track ofall the episodes that I was on
and then like trying to promotethem all, and then so I created
a SOP for my team.
So for people listening thatdon't know what that is, it's a
standard operating procedure.
It's your step-by-step what youdo in your business.
(10:11):
I always talk about them on mypodcast because you need them if
you have a business.
But what we did was we createdthat, and so basically we say,
grab the YouTube link orwhatever link it is, put it into
Capwing, which is the AIsoftware that then turns it into
social media clips, and then myteam would be the ones that
would take them and post them.
So I didn't have to do it.
(10:32):
So if all else fails, hire itout, you should.
It's kind of nice.
I like to say that I show upand I just look pretty and then
my team handles it.
Speaker 2 (10:42):
Well, and with my agency that's.
The other thing is we, you know, we follow up with the host.
We find out when it's going tobe released, so we can plan
accordingly.
We go and get the video and theaudio.
We turn the podcast link into abitly, so that's smaller.
You know, those are all thingsthat we manage for people as
well, with what we do.
Speaker 1 (11:01):
Yeah, and you need a company like yours, because you
shouldn't be spending all yourtime doing that, and there's
like other things that youshould be doing in your business
.
This is really something thatyou should be hiring out, I know
that's that's why I like justshowing up looking pretty,
because if I can just hire itout and give it to someone else,
it leaves me to do, you know,those, what I call the CEO tasks
right, super important thingsthat your time is worth a lot of
(11:25):
money.
You should have a set price onyour hourly time, by the way.
That's how I always think of it.
I'm like, okay, what do I ratemyself as a CEO?
What's my hourly rate?
Now, is this a task that Iwould pay someone else that much
money for?
No, so don't do it.
But yeah, that's amazing.
So what are some other thingsthat maybe you guys offer?
(11:46):
You take off the plates ofentrepreneurs.
Speaker 2 (11:48):
Yeah, so we really focus more on developed podcasts
.
I mean, if someone is,obviously we have to meet our
clients where they're at intheir professional careers.
But I work with a lot of peoplethat are more established.
They are authors, they've beenaround for a while and so I
focus on getting them a moreestablished podcast that have a
larger reach, maybe a communityThey've been around a while
(12:12):
rather than the low hangingfruit from you know some of the
podcasting platforms out there.
I also recommend anybody, evenbefore they work with me, go
make a pod match profile.
You know, get, get someexperience.
Go connect with all those showsthat are right there already
asking for you know you to comeonto the show and then come to
(12:32):
me for more specialized and andyou know, not higher tier,
because they're they're all.
They all have qualityconversations but maybe their
shows are a little moredifficult to get in touch with
because they've been around awhile.
They get hundreds ofsubmissions a month.
I help people stand out throughthat and also Working with
people to figure out what it is,what the unique value
(12:55):
proposition is, if they don'talready know it.
There are lots of people thatare really good at what they do,
but they are not really good attalking about themselves.
It's something they reallyhaven't had to do as much.
So I you know, through myexperience with creating pitches
and dealing with a lot ofpeople, I help them curate what
I think those topics and valuepropositions are that haven't
(13:17):
already been discussed a dozentimes on that show.
Speaker 1 (13:21):
That's awesome, yeah, and that's that's so needed, so
, and that can do like thestrategy and the thinking behind
it, cause I know for me, like Iam thinking about strategy all
day long.
If there's something I don'thave to think about and I can
give it to someone that I cantrust, it's just like so much
better.
It's going to be better content, better quality too, because
there's just so many things thatwe do as entrepreneurs and you
(13:43):
know, I think podcast guestingis like huge.
It's something that candefinitely boost your business,
but you need to have like theright team, the right strategy
and everything that goes behindit.
I know I went to.
I love Podmatch.
I found out about Podmatchthrough Podfest.
Do you know?
Podfest Love them, so I gothere every year and it's like
this big expo.
It's basically a big party forpodcasters and it's so cool and
(14:07):
so from there I learned before Iever had a podcast.
So I learned all about podcastsand podcast guesting and there
was like people there that wouldgo there that were only podcast
guests and they were giving outall the strategy and like I was
able to watch and learn andit's just so cool how much goes
into it, you know a lot ofentrepreneurs.
(14:30):
I know, like there was this onespeaker at PodFest that talked
about you know, you find apodcast that you've been on and
then you connect with otherguests that have been on that
podcast and that's how you canexpand your network.
I thought that was so cool.
I was like mind blown becauseyou have something in common.
You can refer to that personlike, hey, I heard about you
(14:51):
from so-and-so, you know fromSpencer, and I thought that was
like the coolest thing.
Speaker 2 (14:57):
Yeah, I mean it's.
That's also a lot of shows havelike their own communities on
Facebook and on LinkedIn and youcan go and interact with those
people as well and you have thatimmediate credibility from
being on the show already.
Speaker 1 (15:10):
Yep, I know that's one of the things I put in my
email.
I give a link to any of theguests to make sure that they
join the group.
You know where all the podcaststuff is happening, because it's
it's a community right we wantto build our.
Your network is your net worth,and so the more that you can
grow that and connect with thepeople.
That's kind of what it's allabout.
I thank you so much for comingon.
(15:32):
I feel like I've learned somuch from you.
It's been amazing.
Where can we find you and moreabout your services as well.
Speaker 2 (15:38):
Yeah, so you can check us out at outlieraudiocom.
I'm on LinkedIn, I'm onInstagram.
Both are just under my name,spencer Carpenter, and same with
the business name Outlier Audio.
Speaker 1 (15:48):
Perfect, awesome.
Thank you so much, spencer.
I'll make sure I put all thatin the show notes and then you
guys can connect with Spencerand other guests on the Virtual
Antics Podcast at NadoraConnect's Facebook group.
You just search for NadoraConnect.
It'll pop right up and come andjoin the party.
We do networking meetings,workshops and so much more, and
we'll talk to you guys next timeon the Virtual Antics Podcast.
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