June 27, 2024 • 21 mins
Unlock the secrets of podcasting success with the remarkable Isabella Sanchez Castañeda, the brain behind some of the most ingenious solo podcast strategies. This episode is a treasure trove of insights, where Isabella spills the beans on crafting the perfect balance of authority and approachability to captivate your listeners. From the necessity of scripting to overcoming the 'curse of knowledge,' our exchange is packed with the kind of wisdom that could only come from a veteran like Isabella. Revel in tales from Podfest and learn how fostering a community spirit can be a game-changer in the podcasting realm. Plus, I can't help but marvel at Isabella's knack for demystifying the podcasting process, enabling her clients to create deeper, more meaningful connections with their audience.
Navigating the personal and professional waters of podcast content can be like captaining a ship through uncharted territory, but Isabella's three-week buffer rule is the compass you need. She shares how this strategy allows for emotional steadiness and careful consideration before sharing business experiences with the world. Meanwhile, our conversation takes a dive into the importance of intentional content delivery and the therapeutic aspects of podcasting. Later, Isabella outlines how to tap into her expertise for personalized podcast strategies, emphasizing cultural sensitivity and the intricacies of pronunciation. By the episode's end, you'll be equipped with the know-how to leverage platforms like Instagram for enhanced community engagement, all while having essential resources and links at your fingertips.
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Reach out to Isabella:
Website: samediainc.com
Instagram: @isamediainc
LinkedIn: Isabella Sanchez Castañeda
YouTube: @IsaMediaInc
Master the art of virtual business & create a life you love! Join Natalie Guzman, your host on Virtual Antics, a weekly podcast for digital entrepreneurs seeking work-life balance.✨
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to the Virtual Antics podcast, where we
help entrepreneurs streamlinetheir business to six figures
and beyond.
These short, sweet and infopacked episodes will inspire,
educate and leave me feelingmotivated to take one more step
forward in your business.
So put down your never endingto-do list, because in this
podcast we are interviewing thebest of the best in the
entrepreneurial world as theyspill their secrets to success.
(00:23):
This podcast is sponsored byNandora, the all in one software
for entrepreneurs to grow theirbusiness, with unlimited
landing pages, automations,emails and text campaigns, and
so much more.
I'm your host, natalie Guzman.
Now let's get into it.
Welcome back to the VirtualAntics podcast.
As always, I'm your host,natalie Guzman.
I'm so excited because today Ihave Isabella Sanchez Castanera
(00:45):
with us.
She is an amazing podcastproduction business owner and
she is so cool.
She helps people that havepodcasts that don't necessarily
interview their guests, but shehelps them create the strategy
and all the behind the scenes aswell as the production of the
actual podcast.
Super cool.
She's a really good friend ofmine.
(01:06):
I got to meet her in personlast month at Podfest.
I'm so happy she's here toshare everything she knows with
us.
Hey, isabella, how are youdoing today?
Speaker 2 (01:14):
Hi, I'm doing so good .
Thank you so much for having me, and I'm excited that we get to
see each other again afterPodfest.
Speaker 1 (01:20):
I know it's so good to see you.
It was so cool because when wemet, during our pre-interview,
we were like, are you going toPodfest?
Because it was just rightaround the corner and it was
like the perfect meetup.
And then when we met in person,it was just like, oh my gosh,
it was just perfect.
Same energy, and we were bothentrepreneurs and both women.
And then we started like youwould say, oh, I know the
(01:43):
perfect person to introduce youto.
It's Natalie and I would do thesame thing that we realized we
know the same group of people.
Speaker 2 (01:50):
It was really cool.
It was awesome and also justgetting to share in that podcast
community.
Everyone is so welcoming andgenerous that the overlap is
amazing.
Speaker 1 (02:00):
Oh my gosh.
Yeah, if you haven't been toPodfest I say it pretty much on
every episode you need to is thebest place to have it again
next year in January.
So check it out.
But, isabella, so I absolutelylove your Instagram, by the way,
because I get to see all thebehind the scenes of what you do
every day, but can you tell ourlisteners what you do, because
I think it's absolutely amazing?
Speaker 2 (02:22):
Thank you, yeah, so I kind of toggle between a couple
different roles with podcasts.
So first I do a lot ofscripting or ghost writing is
what I've started calling it nowwhere I go and take your
expertise and I create episodesfrom it.
I ask you a ton of questionsand then go do my magic of
(02:42):
bringing that into fullsentences for you to read during
your recording.
And then that's the other taskthat I do is I'll do in-person
recordings with the majority ofmy clients, get them feeling
good, get them feeling like theyreally can show up in the way
that they want to and in a waythat reflects their business
really well, and then puttogether all of those episodes
(03:03):
for them.
It's really having the agencybe a one-stop shop for
podcasting and really do it in away where it matches the amount
of intention they have withtheir clients out on their show.
Speaker 1 (03:16):
That is really, really cool and I'm definitely
impressed by your whole setup.
I always watch all your storiesand I love the behind the
scenes stuff.
I'm probably one of thosepeople that like love seeing the
behind the scenes of everyone'swork.
I think it's just so coolbecause you get that like deeper
insight of what they do.
And what I love about whatyou're doing is that a lot of
times, you know, I've seen ittime-to-time again where I have
(03:37):
clients that get really easilyoverwhelmed, and I feel like
podcasting is one of thosethings.
People feel overwhelmed or likethere's so much to do.
What do I do?
How do I distribute my podcast?
How do I write my podcast?
What do I say I'm?
Or they get in their head right, and you kind of take those
problems away, right.
Speaker 2 (03:53):
Yeah, so it's a lot about getting people comfortable
doing solo episodes.
So I love this format of guests, but the majority of my clients
are hoping to get clients intotheir course or get clients into
their group program, and thatrequires a lot of trust with
them, and so what we need to dowith their solo episodes is
(04:13):
really position them as anauthority.
Unfortunately, what a lot ofpeople end up doing with solo
episodes is winging it andthey're like well, I talk about
this every day.
Of course it's going to comeout cohesive, but what you end
up defaulting to is what isknown as the curse of knowledge,
where you start talking andjargon, you start explaining
things in a way that you wouldexplain to a fellow expert, and
(04:35):
so the person on the other sideis like Wow, natalie sounds
really smart, but I have no ideawhat she just said.
And so that ability to break itdown and break it down in a way
that is simple is where I comein and really help them do that
by actually going into theircourse, going into their group
program recordings and saying,okay, I noticed that, like three
(04:58):
different people asked the samequestion.
I think this would be a reallygreat podcast topic and I'm
taking the load off of askingwhat do I talk about?
How do I talk about it and isit simple enough?
I just take that completely offtheir plate and it ends up
turning into really greatmaterial to then be repurposed,
to then share with potentialclients, and all in a way that
(05:22):
doesn't have to become like ahuge headache for them.
Speaker 1 (05:25):
That is super cool because I do so.
That's one of the issues Ifound I had, especially when I
first started doing monthlyworkshops, was that I was
teaching something and I all myclients are non-techies and I'm
a huge techie and so if I talklike I'm a techie then you don't
understand anything, especiallylike how you say it right.
When you're trying to teachsomeone, there's all these
different ways and I feel likeit's really important to like do
(05:48):
it from their point of view.
You know it's your targetmarket's point of view.
That's why, whenever you'retrying to have someone get
someone's opinion on your work,I always say make sure it's
someone that's your targetmarket, because if you ask, you
know, if I asked my husband whathe thought of something, he
probably could make somethingway different than my viewers
would think.
Speaker 2 (06:06):
So yeah, and a hack for that, like for you
explaining something techie,like I'm thinking of an SOP.
Yeah, it's about finding ananalogy or finding an example
that everyone can understand.
And so then, instead of sayinglike, oh, an SOP is a series of
steps and you want to getgranular and you want to include
all the details, you say howwould you teach your
(06:28):
six-year-old how to make apeanut butter and jelly sandwich
?
You would explain that you needtwo pieces of bread.
You would explain that you needa certain type of jelly because
you like strawberry and someoneelse likes grape.
You would explain if it'scrunchy or smooth peanut butter.
You would explain if you wantto cut down the middle or
diagonal.
And so when you explain an SOPlike that, your target market's
(06:48):
like well, yeah, I've taught asix-year-old how to make a
peanut butter sandwich before,and so it's really finding an
example or just something thatis going to really pull them in
and make it feel lessintimidating.
Also, that's a great way toshare your personality in your
episodes, because if you'redescribing teaching a
six-year-old something, thenpeople can imply okay, she's a
(07:09):
mom, I'm a mom, and like that'sgoing to bring us closer
together.
Or oh, I have a client whowould be perfect to work with
her, because they can relateabout their passion for yoga or
their passion for reading,whatever it is.
But that's one of the easiestways you can bring it down to a
simple level.
Speaker 1 (07:28):
I love that.
So that was actually anotherquestion I was going to ask you
was like, when we have our solopodcast episodes, should we be
throwing in things from ourpersonal life or should we stick
to strictly business?
Speaker 2 (07:41):
So it's a matter of how you're bringing it in.
So I see a lot of people starttheir episodes and try to bring
in the personality by being like, oh, over the weekend we went
to Six Flags and we did allthese things, and now I'm so
tired and here I am for theepisode and you're like, okay,
why did I just hear about that?
Like, why did you just tell methat?
(08:03):
Now I feel like you don't wantto be here.
The title said it was about onething and you're talking about
Six Flags.
Versus, if you tie in that tripto Six Flags as one of your
examples and you say we had topre-plan everything and packing
the right bag and the rightshoes was all about planning,
which is the same thing that Ido with my clients People are
like, oh, wow, she went to SixFlags, but it was relevant to me
(08:25):
and so there's that, I think,the other piece of personal.
The question that comes up a lotis like how much do I share
about my experience in business?
And that's where my three weekbuffer rule comes in, where I
always leave a three week bufferbetween when something happened
and when I talk about it on mypodcast.
So if there was a big mistakethat I made with a client.
(08:49):
Whatever it may be.
Maybe we went to a recordingday and the microphone was just
not plugged in.
I'm going to wait to talk aboutthat event for about three
weeks because I want to fullyprocess the event.
Maybe I have to talk to mycoach about it.
Maybe I have to apologize tothat client first, all of that,
and I want to give myself roomto process it and then talk
(09:11):
about it.
It saves you from those messierepisodes.
Speaker 1 (09:15):
That is genius.
Yes, I absolutely love thatbecause you're right, there's,
you know, I think we also allhave a responsibility.
When we do put on informationout on public is like you know,
people are going to see that,you know our kids are going to
see that great kids.
And so I'm always saying mydaughter actually listens to me
on Alexa, which is like supercool.
I absolutely love that and it'slike, yeah, you got to.
(09:37):
You know, you really got tothink about it, and also that
you can take that time toactually emotionally process.
It is, you know, super, supermature.
I absolutely love that becausea lot of motion comes with every
, because we care about what wedo and we care about our clients
, and so we can.
The emotions definitely are abig part of that too.
Speaker 2 (09:57):
And a huge part of it is like how you present it,
obviously, and I agreecompletely that you have to
think about where it's going togo, and maybe that client if
we're using the example that Igave here's it and is like, oh
like, why'd you put our businessout there because it was so
incredibly, versus if it's threeweeks a month out, maybe it's a
little more ambiguous andyou're not putting anyone on
blast.
(10:17):
But also I think it's a greatrule because I always say if I
can't take a negative commentabout that situation and handle
it well, then I don't want toput it out.
Sometimes it's three weeks,sometimes that means three
months, sometimes three years,sometimes never, where there are
situations where I don't wantto have to defend anything or
(10:39):
justify anything because of atroll coming into my comments
and it's just a way to protectyourself and we deal with a lot
of stressors as business ownersanyway.
Speaker 1 (10:49):
So, being really intentional about it, and same
goes with, like life events.
I feel like I know one Imentioned a couple episodes ago
was my stepfather has dementia,and so when I first mentioned
that I thought before I said it.
I was like, well, if someonecomes up to me and asked me how
my stepfather is doing, am Igoing to be able to handle it
well, like, am I going to becomfortable with people asking
(11:11):
me about it, because that'swhat's going to happen, you know
.
And also am I comfortable withhim seeing it because he listens
to my episodes?
So am I comfortable with himhearing me talk about it?
And so, especially where hemight not remember that he has
it when he listens to hisepisodes.
So if you're listening, john, hi, um, but you know, that's just
(11:31):
one of the things definitely youknow to keep in mind that.
I love that you're.
You're thinking in a very poststrategic way because, like you
said, most people they wingtheir episodes.
I'm I wing these episodes,right, I never.
It's a little different whenyou have guests, a lot more like
a conversation with coffee, butI did a solo.
I would definitely want toprepare because you want to be
strategic and you want to leadthe conversation in a certain
(11:54):
way where people can easilyunderstand it.
Speaker 2 (11:56):
Absolutely and it's.
It's never about hiding andit's never about, you know,
trying to deceive your audienceor whatever.
It's just about protectingyourself and knowing that when
you're taking care of yourselfemotionally, you're gonna show
up better for your clients, foryourself, for your family, and
ultimately put that best footforward, which, as we know, once
(12:17):
you put something out online,you can't necessarily take it
back.
Speaker 1 (12:21):
Yeah, and it's also therapeutic.
Like I love my podcast, I feellike you know it's definitely
therapeutic for me.
You may be able to talk, beable to learn from others and at
the end of the podcast youwanna sign off feeling positive
and high energy, not like, oh no, did I really say that?
Speaker 2 (12:37):
Exactly, yeah, and that's when you can instead like
put that energy into scriptingan episode that you're really
proud of or having aconversation, preparing to for a
guest and being like I put inthe work to do that really well
and feeling proud Cause, I'llsay, my first 50 episodes I
completely was winging it.
(12:58):
I did not follow that threeweek buffer and sometimes when I
talk about those episodes, Ilike feel this little like
twinge of embarrassment and I'mlike, oh, I really wish like
those weren't out there, and soI don't promote them as much and
even if the episodes mightserve someone, I don't feel good
about it Versus my more recentones where I've put in that
(13:18):
intention, I've put in that loveand the respect into the work
I'm like please go listen, enjoythem, do them, and so I just
show up differently for my ownwork, and that then translates
to how other people receive it.
Speaker 1 (13:30):
And I feel like that's kind of that's a really
like good rule of thumb for likeanything you do in work, cause
I feel like a lot of times asentrepreneurs, we get caught up
in the day to day of things andwe're like exhausted and we're
not giving full attention.
Like if you catch yourselftelling someone something more
than once, they're like youalready told me that that's
because you're not being presentin my in the moment, right it's
(13:53):
cause your mind is on 10 otherthings, so you don't remember
that conversation with thatperson.
Or I know, lately I've had alot of discovery calls and I was
telling one of my teammatesabout it and I couldn't remember
for life with me what thatperson did for a business.
And I was like, oh no, I wasnot being mindful during that
call.
And I think we have to bemindful during our podcast as
(14:16):
well, because we have somethingwe want to say, one make sure
people understand it, and sobeing mindful is super, super
important.
So what are?
How do you kind of you knowwhat's your process when it
comes to writing your script?
Because do you start like inthe beginning?
Do you start in the middle?
Do you start with bullet points.
There's just so many ways.
I'm really curious to hear howyou do it.
Speaker 2 (14:37):
Absolutely.
I think the easiest way I canexplain it is the five paragraph
essay.
So if you went to school in theStates, you kind of remember
roughly where it's an introparagraph, three body paragraphs
and a conclusion.
We're going to follow the samething for our podcast.
We're going to start with anice hook, then go into a little
bit of background.
(14:58):
So if we're talking about maybeit's SOPs because we used that
example earlier you would saysomething in the beginning to
get people's attention that theyneed SOPs in their business,
and then someone's going to sayit's an SOP.
So you want to anticipate thatquestion and say, well, a
standard operating procedure isblah, blah, blah, blah, blah,
and then an orienting statement.
(15:18):
An orienting statement, kind oflike your thesis statement, is
a promise that you're making toyour listener.
You're saying in this episodeI'm going to cover what a
standard operating procedure isand the most important thing you
need to include inside of it.
So you've just promised them,if they spend those 15 minutes,
30 minutes, with you, they'regoing to walk away with that,
(15:38):
and that's one of the mostimportant sentences in your
episodes because you want todeliver on that, and so that's
why the planning is important,going into the body paragraphs.
You're going to break it downand say you know, this is what
an SOP needs.
This is where my example getslost, right, because I'm like
this is not my specialty, thisis Natalie's.
But then you keep going and thenin your conclusion you
(16:00):
summarize.
We really want to summarize andreally let people know hey, I
delivered on the promise and youjust walked away smarter.
And so from there you go here'sa natural invitation.
I actually have an SOP template.
I hope you do.
Maybe you do Like I actuallyhave an SOP template that you
can download and join my emaillist.
And so the person doesn't feellike you just pitched them.
(16:23):
The person feels like, wow, shejust delivered on her promise.
So well, now there's a naturalnext step.
And so just following that fiveparagraph essay, delivering on
each point, and then a naturalinvitation, and you do a cute
sign off of like see you nextweek, or go follow me on
Instagram, whatever it is, andthen rinse, repeat and no,
nobody's going to notice thatyou have that structure each
(16:45):
episode.
It's going to feel differenteach one, but it's really simple
to just follow and do kind oflike check boxes almost.
Speaker 1 (16:54):
Yeah, and having a structure is really good Cause I
think, even though they don'tlike no, you can feel it Like I
know.
When I watch a show right,especially my crime shows I need
something dramatic to happen, Ineed some sort of conflict and
then I have the resolution atthe end.
Everything has structure.
Look at like Taylor Swift'sconcerts right, everything is
structured by the album hugeSwift D over here and so
(17:16):
everything is structured by thealbum.
You never know what songs aregoing to happen.
You don't necessarily know thecostumes or the dances, but you
know which album is going to be.
So it's kind of it's reallyinteresting.
I really like structure.
I feel like that's how you getto know someone.
It's kind of like the brandingbehind the brand, because you
get to know what to expect.
And if you start to get intothe flow, and I feel like that's
(17:39):
when we know that episodeespecially when we're listening
to podcasts is going to be worthit, because we start to
understand that person and we'relike, oh, we're not going to
have to like sit here and wasteour time to figure out you know
when this is going to happen.
Is it going to actually happenwhen you have that structure.
It's definitely, I feel like,just gives you a lot more like
(18:02):
reliability.
Speaker 2 (18:03):
Yeah, you feel like you can trust that person and I
really think, when you weresaying the Taylor Swift concert,
I do think of like a romancenovel, there's a couple of like
key tropes and you know that,like in the second or third act,
there's going to be a fight andyou know that they're going to
have a dramatic moment and thenthey're going to get back
together.
Maybe someone runs through theairport and you're not mad at it
(18:24):
If anything.
You're more mad if it doesn'tfollow that structure, because
you're like, did I just waste mytime?
You just promised me a friendsto lovers trope.
Why would you, why would youjust like deceive me, like this?
And so it's just really coolwhen you can start bringing that
into your episodes and thentweaking it a little bit so that
it's like your own flavor.
(18:46):
But people just feel reallycomforted and so a background
that I have this is like alittle tangent.
A background that I have is ITyoga, and so in our classes we
have a general structure andpeople really enjoy getting to
kind of turn their brain off fora little bit and be present in
(19:06):
a different way, because theyknow that you are guiding them
well in the yoga class.
And it's the same thing in thepodcast where it's like oh, I
trust that Natalie is going toguide me well through this topic
and so I want to keep listening.
Every week.
It doesn't feel like there'schaos happening because so much
of our life is already chaotic.
Speaker 1 (19:25):
No, I think that's why I don't like Marvel movies.
I feel like every time I watcha Marvel movie, it's not like
that great ending.
It leaves you off in acliffhanger and I'm like, oh,
like, when am I going to watchthat movie?
I'm not.
I don't know if I'm going tomiss it in theaters, and I feel
like that's a kind of chaoticmess I get from Marvel movies.
I don't know if anybody canrelate to that, but that is
(19:47):
amazing and you have shared somuch with us.
Where can we find more aboutyou and your services?
Speaker 2 (19:53):
Absolutely so.
First and foremost, is mypodcast visible with East Media
Inc podcast tips for businessowners.
I break down.
You can see that structure inaction.
I break down that structure alot.
I share my tech stack, whatequipment I use.
Everything is on visible withEast Media Inc.
And then I'm actually reallydiving into LinkedIn right now.
(20:13):
So if you find me, isabellaSanchez Castaneda I'm sure
you'll have the spelling and theshow notes Add me there.
It'll come up as podcaststrategist and I'm posting there
and Instagram.
I do a little bit of everywhere.
And then if you're reallyinterested in getting that
podcast scripting done, gettingthat production and going
(20:36):
further with me, you can findlinks to that either on visible
with East Media Inc or onLinkedIn.
Speaker 1 (20:41):
Awesome, Of course.
I'll put that in the show notesso you guys don't have to try
to spell out her last name.
I know it can be tough, and thenthere's an accent, it's all
good, and then she was coachingme on how to say her last name,
which I appreciate because Ionly speak a little bit of
Spanish, so I was like I don'twant to watch it.
So that is, that's awesome.
(21:02):
I am so happy that you wereable to join us and give us so
much knowledge.
This was an amazing episode andwe will talk to you guys next
time on the Virtual Anticspodcast.
Welcome to the Virtual Antics podcast, where we
help entrepreneurs streamlinetheir business to six figures
and beyond.
These short, sweet and infopacked episodes will inspire,
educate and leave me feelingmotivated to take one more step
forward in your business.
So put down your never endingto-do list, because in this
podcast we are interviewing thebest of the best in the
entrepreneurial world as theyspill their secrets to success.
(00:23):
This podcast is sponsored byNandora, the all in one software
for entrepreneurs to grow theirbusiness, with unlimited
landing pages, automations,emails and text campaigns, and
so much more.
I'm your host, natalie Guzman.
Now let's get into it.
Welcome back to the VirtualAntics podcast.
As always, I'm your host,natalie Guzman.
I'm so excited because today Ihave Isabella Sanchez Castanera
(00:45):
with us.
She is an amazing podcastproduction business owner and
she is so cool.
She helps people that havepodcasts that don't necessarily
interview their guests, but shehelps them create the strategy
and all the behind the scenes aswell as the production of the
actual podcast.
Super cool.
She's a really good friend ofmine.
(01:06):
I got to meet her in personlast month at Podfest.
I'm so happy she's here toshare everything she knows with
us.
Hey, isabella, how are youdoing today?
Speaker 2 (01:14):
Hi, I'm doing so good .
Thank you so much for having me, and I'm excited that we get to
see each other again afterPodfest.
Speaker 1 (01:20):
I know it's so good to see you.
It was so cool because when wemet, during our pre-interview,
we were like, are you going toPodfest?
Because it was just rightaround the corner and it was
like the perfect meetup.
And then when we met in person,it was just like, oh my gosh,
it was just perfect.
Same energy, and we were bothentrepreneurs and both women.
And then we started like youwould say, oh, I know the
(01:43):
perfect person to introduce youto.
It's Natalie and I would do thesame thing that we realized we
know the same group of people.
Speaker 2 (01:50):
It was really cool.
It was awesome and also justgetting to share in that podcast
community.
Everyone is so welcoming andgenerous that the overlap is
amazing.
Speaker 1 (02:00):
Oh my gosh.
Yeah, if you haven't been toPodfest I say it pretty much on
every episode you need to is thebest place to have it again
next year in January.
So check it out.
But, isabella, so I absolutelylove your Instagram, by the way,
because I get to see all thebehind the scenes of what you do
every day, but can you tell ourlisteners what you do, because
I think it's absolutely amazing?
Speaker 2 (02:22):
Thank you, yeah, so I kind of toggle between a couple
different roles with podcasts.
So first I do a lot ofscripting or ghost writing is
what I've started calling it nowwhere I go and take your
expertise and I create episodesfrom it.
I ask you a ton of questionsand then go do my magic of
(02:42):
bringing that into fullsentences for you to read during
your recording.
And then that's the other taskthat I do is I'll do in-person
recordings with the majority ofmy clients, get them feeling
good, get them feeling like theyreally can show up in the way
that they want to and in a waythat reflects their business
really well, and then puttogether all of those episodes
(03:03):
for them.
It's really having the agencybe a one-stop shop for
podcasting and really do it in away where it matches the amount
of intention they have withtheir clients out on their show.
Speaker 1 (03:16):
That is really, really cool and I'm definitely
impressed by your whole setup.
I always watch all your storiesand I love the behind the
scenes stuff.
I'm probably one of thosepeople that like love seeing the
behind the scenes of everyone'swork.
I think it's just so coolbecause you get that like deeper
insight of what they do.
And what I love about whatyou're doing is that a lot of
times, you know, I've seen ittime-to-time again where I have
(03:37):
clients that get really easilyoverwhelmed, and I feel like
podcasting is one of thosethings.
People feel overwhelmed or likethere's so much to do.
What do I do?
How do I distribute my podcast?
How do I write my podcast?
What do I say I'm?
Or they get in their head right, and you kind of take those
problems away, right.
Speaker 2 (03:53):
Yeah, so it's a lot about getting people comfortable
doing solo episodes.
So I love this format of guests, but the majority of my clients
are hoping to get clients intotheir course or get clients into
their group program, and thatrequires a lot of trust with
them, and so what we need to dowith their solo episodes is
(04:13):
really position them as anauthority.
Unfortunately, what a lot ofpeople end up doing with solo
episodes is winging it andthey're like well, I talk about
this every day.
Of course it's going to comeout cohesive, but what you end
up defaulting to is what isknown as the curse of knowledge,
where you start talking andjargon, you start explaining
things in a way that you wouldexplain to a fellow expert, and
(04:35):
so the person on the other sideis like Wow, natalie sounds
really smart, but I have no ideawhat she just said.
And so that ability to break itdown and break it down in a way
that is simple is where I comein and really help them do that
by actually going into theircourse, going into their group
program recordings and saying,okay, I noticed that, like three
(04:58):
different people asked the samequestion.
I think this would be a reallygreat podcast topic and I'm
taking the load off of askingwhat do I talk about?
How do I talk about it and isit simple enough?
I just take that completely offtheir plate and it ends up
turning into really greatmaterial to then be repurposed,
to then share with potentialclients, and all in a way that
(05:22):
doesn't have to become like ahuge headache for them.
Speaker 1 (05:25):
That is super cool because I do so.
That's one of the issues Ifound I had, especially when I
first started doing monthlyworkshops, was that I was
teaching something and I all myclients are non-techies and I'm
a huge techie and so if I talklike I'm a techie then you don't
understand anything, especiallylike how you say it right.
When you're trying to teachsomeone, there's all these
different ways and I feel likeit's really important to like do
(05:48):
it from their point of view.
You know it's your targetmarket's point of view.
That's why, whenever you'retrying to have someone get
someone's opinion on your work,I always say make sure it's
someone that's your targetmarket, because if you ask, you
know, if I asked my husband whathe thought of something, he
probably could make somethingway different than my viewers
would think.
Speaker 2 (06:06):
So yeah, and a hack for that, like for you
explaining something techie,like I'm thinking of an SOP.
Yeah, it's about finding ananalogy or finding an example
that everyone can understand.
And so then, instead of sayinglike, oh, an SOP is a series of
steps and you want to getgranular and you want to include
all the details, you say howwould you teach your
(06:28):
six-year-old how to make apeanut butter and jelly sandwich
?
You would explain that you needtwo pieces of bread.
You would explain that you needa certain type of jelly because
you like strawberry and someoneelse likes grape.
You would explain if it'scrunchy or smooth peanut butter.
You would explain if you wantto cut down the middle or
diagonal.
And so when you explain an SOPlike that, your target market's
(06:48):
like well, yeah, I've taught asix-year-old how to make a
peanut butter sandwich before,and so it's really finding an
example or just something thatis going to really pull them in
and make it feel lessintimidating.
Also, that's a great way toshare your personality in your
episodes, because if you'redescribing teaching a
six-year-old something, thenpeople can imply okay, she's a
(07:09):
mom, I'm a mom, and like that'sgoing to bring us closer
together.
Or oh, I have a client whowould be perfect to work with
her, because they can relateabout their passion for yoga or
their passion for reading,whatever it is.
But that's one of the easiestways you can bring it down to a
simple level.
Speaker 1 (07:28):
I love that.
So that was actually anotherquestion I was going to ask you
was like, when we have our solopodcast episodes, should we be
throwing in things from ourpersonal life or should we stick
to strictly business?
Speaker 2 (07:41):
So it's a matter of how you're bringing it in.
So I see a lot of people starttheir episodes and try to bring
in the personality by being like, oh, over the weekend we went
to Six Flags and we did allthese things, and now I'm so
tired and here I am for theepisode and you're like, okay,
why did I just hear about that?
Like, why did you just tell methat?
(08:03):
Now I feel like you don't wantto be here.
The title said it was about onething and you're talking about
Six Flags.
Versus, if you tie in that tripto Six Flags as one of your
examples and you say we had topre-plan everything and packing
the right bag and the rightshoes was all about planning,
which is the same thing that Ido with my clients People are
like, oh, wow, she went to SixFlags, but it was relevant to me
(08:25):
and so there's that, I think,the other piece of personal.
The question that comes up a lotis like how much do I share
about my experience in business?
And that's where my three weekbuffer rule comes in, where I
always leave a three week bufferbetween when something happened
and when I talk about it on mypodcast.
So if there was a big mistakethat I made with a client.
(08:49):
Whatever it may be.
Maybe we went to a recordingday and the microphone was just
not plugged in.
I'm going to wait to talk aboutthat event for about three
weeks because I want to fullyprocess the event.
Maybe I have to talk to mycoach about it.
Maybe I have to apologize tothat client first, all of that,
and I want to give myself roomto process it and then talk
(09:11):
about it.
It saves you from those messierepisodes.
Speaker 1 (09:15):
That is genius.
Yes, I absolutely love thatbecause you're right, there's,
you know, I think we also allhave a responsibility.
When we do put on informationout on public is like you know,
people are going to see that,you know our kids are going to
see that great kids.
And so I'm always saying mydaughter actually listens to me
on Alexa, which is like supercool.
I absolutely love that and it'slike, yeah, you got to.
(09:37):
You know, you really got tothink about it, and also that
you can take that time toactually emotionally process.
It is, you know, super, supermature.
I absolutely love that becausea lot of motion comes with every
, because we care about what wedo and we care about our clients
, and so we can.
The emotions definitely are abig part of that too.
Speaker 2 (09:57):
And a huge part of it is like how you present it,
obviously, and I agreecompletely that you have to
think about where it's going togo, and maybe that client if
we're using the example that Igave here's it and is like, oh
like, why'd you put our businessout there because it was so
incredibly, versus if it's threeweeks a month out, maybe it's a
little more ambiguous andyou're not putting anyone on
blast.
(10:17):
But also I think it's a greatrule because I always say if I
can't take a negative commentabout that situation and handle
it well, then I don't want toput it out.
Sometimes it's three weeks,sometimes that means three
months, sometimes three years,sometimes never, where there are
situations where I don't wantto have to defend anything or
(10:39):
justify anything because of atroll coming into my comments
and it's just a way to protectyourself and we deal with a lot
of stressors as business ownersanyway.
Speaker 1 (10:49):
So, being really intentional about it, and same
goes with, like life events.
I feel like I know one Imentioned a couple episodes ago
was my stepfather has dementia,and so when I first mentioned
that I thought before I said it.
I was like, well, if someonecomes up to me and asked me how
my stepfather is doing, am Igoing to be able to handle it
well, like, am I going to becomfortable with people asking
(11:11):
me about it, because that'swhat's going to happen, you know
.
And also am I comfortable withhim seeing it because he listens
to my episodes?
So am I comfortable with himhearing me talk about it?
And so, especially where hemight not remember that he has
it when he listens to hisepisodes.
So if you're listening, john, hi, um, but you know, that's just
(11:31):
one of the things definitely youknow to keep in mind that.
I love that you're.
You're thinking in a very poststrategic way because, like you
said, most people they wingtheir episodes.
I'm I wing these episodes,right, I never.
It's a little different whenyou have guests, a lot more like
a conversation with coffee, butI did a solo.
I would definitely want toprepare because you want to be
strategic and you want to leadthe conversation in a certain
(11:54):
way where people can easilyunderstand it.
Speaker 2 (11:56):
Absolutely and it's.
It's never about hiding andit's never about, you know,
trying to deceive your audienceor whatever.
It's just about protectingyourself and knowing that when
you're taking care of yourselfemotionally, you're gonna show
up better for your clients, foryourself, for your family, and
ultimately put that best footforward, which, as we know, once
(12:17):
you put something out online,you can't necessarily take it
back.
Speaker 1 (12:21):
Yeah, and it's also therapeutic.
Like I love my podcast, I feellike you know it's definitely
therapeutic for me.
You may be able to talk, beable to learn from others and at
the end of the podcast youwanna sign off feeling positive
and high energy, not like, oh no, did I really say that?
Speaker 2 (12:37):
Exactly, yeah, and that's when you can instead like
put that energy into scriptingan episode that you're really
proud of or having aconversation, preparing to for a
guest and being like I put inthe work to do that really well
and feeling proud Cause, I'llsay, my first 50 episodes I
completely was winging it.
(12:58):
I did not follow that threeweek buffer and sometimes when I
talk about those episodes, Ilike feel this little like
twinge of embarrassment and I'mlike, oh, I really wish like
those weren't out there, and soI don't promote them as much and
even if the episodes mightserve someone, I don't feel good
about it Versus my more recentones where I've put in that
(13:18):
intention, I've put in that loveand the respect into the work
I'm like please go listen, enjoythem, do them, and so I just
show up differently for my ownwork, and that then translates
to how other people receive it.
Speaker 1 (13:30):
And I feel like that's kind of that's a really
like good rule of thumb for likeanything you do in work, cause
I feel like a lot of times asentrepreneurs, we get caught up
in the day to day of things andwe're like exhausted and we're
not giving full attention.
Like if you catch yourselftelling someone something more
than once, they're like youalready told me that that's
because you're not being presentin my in the moment, right it's
(13:53):
cause your mind is on 10 otherthings, so you don't remember
that conversation with thatperson.
Or I know, lately I've had alot of discovery calls and I was
telling one of my teammatesabout it and I couldn't remember
for life with me what thatperson did for a business.
And I was like, oh no, I wasnot being mindful during that
call.
And I think we have to bemindful during our podcast as
(14:16):
well, because we have somethingwe want to say, one make sure
people understand it, and sobeing mindful is super, super
important.
So what are?
How do you kind of you knowwhat's your process when it
comes to writing your script?
Because do you start like inthe beginning?
Do you start in the middle?
Do you start with bullet points.
There's just so many ways.
I'm really curious to hear howyou do it.
Speaker 2 (14:37):
Absolutely.
I think the easiest way I canexplain it is the five paragraph
essay.
So if you went to school in theStates, you kind of remember
roughly where it's an introparagraph, three body paragraphs
and a conclusion.
We're going to follow the samething for our podcast.
We're going to start with anice hook, then go into a little
bit of background.
(14:58):
So if we're talking about maybeit's SOPs because we used that
example earlier you would saysomething in the beginning to
get people's attention that theyneed SOPs in their business,
and then someone's going to sayit's an SOP.
So you want to anticipate thatquestion and say, well, a
standard operating procedure isblah, blah, blah, blah, blah,
and then an orienting statement.
(15:18):
An orienting statement, kind oflike your thesis statement, is
a promise that you're making toyour listener.
You're saying in this episodeI'm going to cover what a
standard operating procedure isand the most important thing you
need to include inside of it.
So you've just promised them,if they spend those 15 minutes,
30 minutes, with you, they'regoing to walk away with that,
(15:38):
and that's one of the mostimportant sentences in your
episodes because you want todeliver on that, and so that's
why the planning is important,going into the body paragraphs.
You're going to break it downand say you know, this is what
an SOP needs.
This is where my example getslost, right, because I'm like
this is not my specialty, thisis Natalie's.
But then you keep going and thenin your conclusion you
(16:00):
summarize.
We really want to summarize andreally let people know hey, I
delivered on the promise and youjust walked away smarter.
And so from there you go here'sa natural invitation.
I actually have an SOP template.
I hope you do.
Maybe you do Like I actuallyhave an SOP template that you
can download and join my emaillist.
And so the person doesn't feellike you just pitched them.
(16:23):
The person feels like, wow, shejust delivered on her promise.
So well, now there's a naturalnext step.
And so just following that fiveparagraph essay, delivering on
each point, and then a naturalinvitation, and you do a cute
sign off of like see you nextweek, or go follow me on
Instagram, whatever it is, andthen rinse, repeat and no,
nobody's going to notice thatyou have that structure each
(16:45):
episode.
It's going to feel differenteach one, but it's really simple
to just follow and do kind oflike check boxes almost.
Speaker 1 (16:54):
Yeah, and having a structure is really good Cause I
think, even though they don'tlike no, you can feel it Like I
know.
When I watch a show right,especially my crime shows I need
something dramatic to happen, Ineed some sort of conflict and
then I have the resolution atthe end.
Everything has structure.
Look at like Taylor Swift'sconcerts right, everything is
structured by the album hugeSwift D over here and so
(17:16):
everything is structured by thealbum.
You never know what songs aregoing to happen.
You don't necessarily know thecostumes or the dances, but you
know which album is going to be.
So it's kind of it's reallyinteresting.
I really like structure.
I feel like that's how you getto know someone.
It's kind of like the brandingbehind the brand, because you
get to know what to expect.
And if you start to get intothe flow, and I feel like that's
(17:39):
when we know that episodeespecially when we're listening
to podcasts is going to be worthit, because we start to
understand that person and we'relike, oh, we're not going to
have to like sit here and wasteour time to figure out you know
when this is going to happen.
Is it going to actually happenwhen you have that structure.
It's definitely, I feel like,just gives you a lot more like
(18:02):
reliability.
Speaker 2 (18:03):
Yeah, you feel like you can trust that person and I
really think, when you weresaying the Taylor Swift concert,
I do think of like a romancenovel, there's a couple of like
key tropes and you know that,like in the second or third act,
there's going to be a fight andyou know that they're going to
have a dramatic moment and thenthey're going to get back
together.
Maybe someone runs through theairport and you're not mad at it
(18:24):
If anything.
You're more mad if it doesn'tfollow that structure, because
you're like, did I just waste mytime?
You just promised me a friendsto lovers trope.
Why would you, why would youjust like deceive me, like this?
And so it's just really coolwhen you can start bringing that
into your episodes and thentweaking it a little bit so that
it's like your own flavor.
(18:46):
But people just feel reallycomforted and so a background
that I have this is like alittle tangent.
A background that I have is ITyoga, and so in our classes we
have a general structure andpeople really enjoy getting to
kind of turn their brain off fora little bit and be present in
(19:06):
a different way, because theyknow that you are guiding them
well in the yoga class.
And it's the same thing in thepodcast where it's like oh, I
trust that Natalie is going toguide me well through this topic
and so I want to keep listening.
Every week.
It doesn't feel like there'schaos happening because so much
of our life is already chaotic.
Speaker 1 (19:25):
No, I think that's why I don't like Marvel movies.
I feel like every time I watcha Marvel movie, it's not like
that great ending.
It leaves you off in acliffhanger and I'm like, oh,
like, when am I going to watchthat movie?
I'm not.
I don't know if I'm going tomiss it in theaters, and I feel
like that's a kind of chaoticmess I get from Marvel movies.
I don't know if anybody canrelate to that, but that is
(19:47):
amazing and you have shared somuch with us.
Where can we find more aboutyou and your services?
Speaker 2 (19:53):
Absolutely so.
First and foremost, is mypodcast visible with East Media
Inc podcast tips for businessowners.
I break down.
You can see that structure inaction.
I break down that structure alot.
I share my tech stack, whatequipment I use.
Everything is on visible withEast Media Inc.
And then I'm actually reallydiving into LinkedIn right now.
(20:13):
So if you find me, isabellaSanchez Castaneda I'm sure
you'll have the spelling and theshow notes Add me there.
It'll come up as podcaststrategist and I'm posting there
and Instagram.
I do a little bit of everywhere.
And then if you're reallyinterested in getting that
podcast scripting done, gettingthat production and going
(20:36):
further with me, you can findlinks to that either on visible
with East Media Inc or onLinkedIn.
Speaker 1 (20:41):
Awesome, Of course.
I'll put that in the show notesso you guys don't have to try
to spell out her last name.
I know it can be tough, and thenthere's an accent, it's all
good, and then she was coachingme on how to say her last name,
which I appreciate because Ionly speak a little bit of
Spanish, so I was like I don'twant to watch it.
So that is, that's awesome.
(21:02):
I am so happy that you wereable to join us and give us so
much knowledge.
This was an amazing episode andwe will talk to you guys next
time on the Virtual Anticspodcast.
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