Reinventing Yourself with Expert Branding Strategies

Could your business be misrepresented online without you even knowing? Join us as we chat with Jason Barnard, the mastermind CEO of Kalicube, who cracked the code of digital marketing to make sure machines like Google and ChatGPT get your business right. Jason pulls back the curtain on his journey from being misunderstood by Google to becoming an expert in ensuring your online presence is spot-on. We'll explore the power of consistent messaging, the hidden benefits of podcast guest appearances, and share our own stories of using podcasts and blogs to bolster brand identity. You’ll walk away with actionable insights to make your online representation more accurate and credible.

Jason shares valuable tips for anyone looking to evolve their personal brand effectively. Tune in for a roadmap on how to reinvent yourself and be recognized for your expertise.

Master the art of virtual business & create a life you love! Join Natalie Guzman, your host on Virtual Antics, a weekly podcast for digital entrepreneurs seeking work-life balance.✨

Ready to revolutionize your success? Tune in & subscribe for weekly episodes!
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Episode Transcript

Speaker 1 (00:00):
Welcome to the Virtual Antics Podcast, where we
help entrepreneurs streamlinetheir business to six figures
and beyond.
These short, sweet andinfo-packed episodes will
inspire, educate and leave youfeeling motivated to take one
more step forward in yourbusiness.
So put down your never-endingto-do list, because in this
podcast, we are interviewing thebest of the best in the
entrepreneurial world as theyspill their secrets to success.

(00:23):
This podcast is sponsored byNadora, the all-in-one software
for entrepreneurs to grow theirbusiness, with unlimited landing
pages, automations, emails andtext campaigns, and so much more
.
I'm your host, natalie Guzman.
Now let's get into it.
Hey, jason, I'm so excited tohave you on the show.
How are you doing today?

Speaker 2 (00:43):
I'm absolutely delighted to be here, natalie.
Thank you so much, and I'm soexcited to have you on the show.
How are you doing today?
I'm absolutely delighted to behere, natalie.
Thank you so much, and I'mdoing very well.

Speaker 1 (00:48):
Yeah, I'm so excited so you can tell us a little
about yourself and how you gotstarted with what you do.

Speaker 2 (00:54):
I'm Jason Barnard, the entrepreneur and CEO of
CadiQ.
Cadiq is a digital marketingagency that empowers dynamic
business leaders to become whatthey want to be online and be
represented the way they wantonline, especially by machines
like google, chat, gpt, as wewere just discussing before the

(01:15):
show, and I got into thisbecause that google didn't
understand me 10 years ago.
Yeah, it understood me for whatI used to do, which was a
voiceover artist for a cartoon,and I set about changing how it
perceived me and therefore theway it also represents me, and
that started the whole careerand started CaliCube.

(01:37):
10 years later, here, I amexpert.

Speaker 1 (01:40):
That is awesome.
Yeah, I know, just before theshow we were kind of talking
about it.
I recently put my name intoChatGPT and I said who is
Natalie Guzman?
And they're like Natalie Guzmanis a marketing specialist and
virtual assistant agency owner.
I was like, yes, that is socool.
So that's basically you know,you get you help entrepreneurs

(02:01):
basically be found on thedigital space, whether that's
Google or ChatGPT.
Like have it understand them.
Is that correct?

Speaker 2 (02:08):
Yeah Well, we start with the idea if the machines
can understand you, they canrepresent you to your audience
when your audience is searchingyour name in the way you want.
So let's start with get thatunderstanding so they can
represent you the way you want.
The next step up is build theirbelief in your credibility as a
solution.
You want them to understandthat you're the best solution in

(02:30):
your niche and after thatthat's credibility.
And the third level isdeliverability, omnipresence,
visibility Make sure they havethe material from you to ensure
that they can introduce you tothe conversations they're having
with their users.
And if you look at it that way,users are having conversations
with ChatGPT and Google and Bingnow, and that makes them the

(02:53):
biggest, most importantinfluencers you can think of,
because they're having billionsof niche conversations with
users who trust them and areasking for their advice every
single day.
And that's the Catechuteprocess understandability,
credibility, deliverability andpodcast guest appearances that
you were mentioning is a greatway to get that nailed down.

Speaker 1 (03:16):
Oh, 100%.
We deal with websites andlanding pages and SEO within our
business and one of the thingsthat we've noticed is that you
know the more that you're onpodcasts and you're reutilizing
that content you're putting onyour YouTube, then you're on
someone else's YouTube and thenyou're putting it.
We even turn, like podcasts,into blog posts and everything
and it just helps with, you know, brand identity and you know

(03:41):
showing that your authorityfigure in your market and we
have seen amazing things.
I know I've gotten a lot ofclients just by being guests on
other people's podcasts orhaving people on my podcast and
it's put us in a really coolposition where we're, you know,
an expert in our field.
So I definitely love podcastguesting.
I would say like blog writingas well.

(04:02):
Even guest blog writing isanother cool way.

Speaker 2 (04:05):
No, absolutely brilliant.
Yeah, 100%.
And there's one reallyimportant thing that I think
people need to bear in mindbefore they start, or even if
they've just started, is moreisn't necessarily better.
More consistent and clear andwell packaged for these machines
to understand is better.
So if you've done 100 podcastepisodes, which you did last

(04:27):
year, and you changed your brandnarrative or brand messaging
frequently throughout the year,the machines are going to be
even more confused than theywere before.
So you're actually creating abigger problem than you had.
So if you're consistent andclear, the machines are going to
be even more confused than theywere before.
So you're actually creating abigger problem than you had.
So if you're consistent andclear, the machines will
understand.
At that point you can scale itout, but always stay relevant.
Make sure you're staying in arelevant niche, because the

(04:48):
machines are obsessed bycategorizing you.

Speaker 1 (04:52):
Yeah, and I know I've had a lot of clients come to me
and they're like I'm guestingon other people's podcasts and
I'm only I'm always saying thesame stuff over and over again,
like should I be changing it up?
Should I be saying somethingdifferent?
So in your you know, opinion,it's that you shouldn't.
It should be the same message,because that's only going to

(05:12):
help, and that's what I foundtoo.
I always talk around the samethings, my same story.
I have a lot of stories I couldshare, but I always share the
main ones that led me to theexact path that I am now and
that has made me extremelysearchable.
And so, yeah, I woulddefinitely recommend to people
that are podcasting it soundslike you would as well that keep
your message.
You know the same.

(05:33):
It doesn't matter how manytimes you repeat it.
That's just one more place thatpeople can find you on.

Speaker 2 (05:39):
Yeah, and it's really tempting to think.
Well, I've heard this 150,000times.
I think I might say somethingcompletely different today.
What I found is getting ondifferent types of podcasts
changes the angle, and I likethat.
I enjoy that.
It makes me think on my feetbut the fundamental message is
always the same.
Who am I?
Jason Barnard, founder CEO ofCaliCube.

(06:01):
I'm an entrepreneur.
I'm a digital marketing expertwith specialization in entity
SEO, and I can help businessleaders take control of their
personal brand online and fromthere we can discuss lots of
different things and that'sdelightful, but the baseline is
always the same 100 and that'swhere I feel like niching is so
important, you know when,especially in the virtual

(06:24):
assistant world.

Speaker 1 (06:24):
So when you start as a virtual assistant, everyone's
like niche down, niche down.
I did not, and I think I madeit 10 times harder for myself
because if you did, you'reyou're attacking a certain type
of person, like their persona.
Right, that goes into.
And when you're attacking thatpersona and you're like you're
just basically talking to them,that type of person, you're

(06:45):
going to be able to attract alot more people and a lot
quicker than if you're trying toget everyone.

Speaker 2 (06:51):
Yeah, and it's a huge problem.
And when I fell into that trapas well is managing a personal
brand is something thateverybody needs?
Therefore, I immediatelythought, well, is managing a
personal brand is something thateverybody needs?
Therefore, I immediatelythought, well, I can appeal to
everybody.
And when you try to appeal toeverybody, you actually appeal
to nobody.
And it took me as well a longtime to actually it's not figure
it out, because Iintellectually understood, but I

(07:12):
couldn't do it, because it's sotempting to say, oh, I don't
want to miss that opportunity orthat opportunity, because it's
so tempting to say, oh, I don'twant to miss that opportunity or
that opportunity.
And now that we've done it,business is going much, much
better.
We've doubled revenue in thelast year, using our own CaliQ
process for the company and formyself, because we're being much
more intentional about whowe're targeting and who we can

(07:34):
help.
And that's the other point is,now we've identified who we can
truly help.
It's CEOs and founders ofcorporations with revenues of $5
million or more who care abouttheir personal brand,
controlling it and using it todrive business for their company
.
That's our core area, and nowthat we've defined that, it's

(07:54):
very easy for me to reach out tothem and say we can help you
and we can bring value, andworking with CaliCube is an
investment for you.
It will grow your personalbrand, give you control, get you
in front of the right people.
And I don't want to forget aboutall the other people who are
artists, ceos and founders ofcompanies with less than 5
million revenue musicians,entertainers, bloggers.

(08:17):
You can go to calicubecomno-transcript.
So we actually have a whole DIYsystem at Catecube where we
just go and do it.
It's brilliant.
It's really simpleUnderstandability, credibility,
deliverability.
We're not hiding anything,because we were saying this
before.

(08:37):
Self-determination in a worldof singularity, where machines
are more intelligent than humanbeings, is something we're all
going to have to worry about,and this is the solution.

Speaker 1 (08:48):
A hundred percent.
Yeah, if we start now, it'sonly going to give us success in
the long run.
What advice would you have?
You know you said you went fromvoice actor into this whole
personal brand expert persona.
So what would you?
What advice would you givesomeone that is kind of changing
directions?
Because I know I get this a lotfrom entrepreneurs?

Speaker 2 (09:15):
Oh yeah, Well, we had a really interesting client
last year, Jonathan Kronstadt,who's the president of Kajabi
Kajabi big company.
He grew it from several millionto several billion, from what I
understand, and he's still thepresident of Kajabi.
But he said to us I want peopleto start the conversation with
me, not talking about Kajabi, Iwant them to start talking to me
about business leadership,business advice, investor.

(09:36):
I want to become an investor.
How can I pivot my career awayfrom Kajabi without leaving
Kajabi?
And what we then did isdeveloped a strategy for him
where we got him to stand wherethe audience he wants to address
are looking, and we helped himto emphasize his communication

(09:57):
about himself and his personalbrand away from Kajabi and
towards these the, the, theinvestor, business leadership
niche.
And a year later he has abrilliant knowledge panel on
Google.
That's the thing on the rightthat says who you are, the
knowledge box and theinformation box.
He says I look fancy.
Number one.

(10:17):
Number two is he says peoplestart conversations with me
about investment and businessadvisory services and then they
talk about Kajabi.
And when you search on Googleor you ask about him on chat,
GPT, they both say JonathanCronstead is an entrepreneur, a
business leader and president ofKajabi.

(10:38):
So what we've managed to do isget them to turn it around from
being primarily about Kajabi tobeing primarily about investors
and business leadership andthirdly about Kajabi.
So it's changing the focus.

Speaker 1 (10:52):
That is absolutely brilliant, yeah, and I really
love that.
You know, you just kind ofwalked us through the steps of
it, especially with someone thathad such a strong brand,
Because I know pretty much everyif you're in business, you know
Kajabi, and so that is amazingthat just within a year too,
because a lot of times you know,you know, as entrepreneurs, we
value time and we do everythingon a timeline, and so that is

(11:16):
really good to know that someonethat strong of a brand took a
year.
So maybe if they didn't have astronger brand, do you think it
would take a less amount of time?

Speaker 2 (11:24):
The machines take a certain amount of time to digest
, so it's incompressible.
Lower than six months.
But yes, you potentially do.