This episode of Virtual Water Cooler Chat features Sasha Strauss, a brand strategist with over 25 years of experience, defining brands for leading corporations, philanthropies, faiths, and academic institutions. Sasha’s distinct and direct approach to how brands and leadership must communicate is the foundation for his brand strategy consultancy, Innovation Protocol (IP). Their ability to inspire while they inform is why brands like Nestlé, PayPal, LEGO, Google, Disney, and Korn Ferry have called on their consulting and thought leadership since 2006.
While running IP as CEO, Sasha has been a professor for 18 years, concurrently teaching brand strategy at UCLA, USC, and UCI business schools. That coursework, coupled with IP’s client work for innovators, directly impacts Sasha’s impassioned keynote speeches at the world’s largest conferences.
Connect with Sasha on LinkedIn.
Virtual Patent Gateway (VPG) reduces overhead costs by providing PTAB attorneys with on-demand and affordable paralegal support services. Virtual Patent Gateway Founder Ashley Cheung has a passion for supporting the next generation in the workplace and is committed to developing a growth mindset within VPG.
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