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July 27, 2023 20 mins

‘Customer experience’ gets thrown out there a lot these days but it could mean a bunch of different things depending on who explains it and for what. What all these different meanings have in common is they start and finish with what the customer wants and needs. But what if those wants and needs change because of a global pandemic, economic downturn, and well, life itself? Alvio Barrios, Cisco’s SVP Customer Experience is here to try to answer not just that, but also tell from his experience – pun intended – how to keep answering them come what and who may.  

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