In this episode of Virtually Live! The Podcast, Nohar Zmora, VP Brand and Strategic Marketing at Kaltura, sits down with Jon Miller, MarTech Entrepreneur and Co-founder of Marketo & Engagio, to explore the future of B2B marketing.
Jon shares his fascinating journey from studying physics to becoming a prominent figure in the marketing world, highlighting how his analytical background has shaped his approach to modern marketing. The conversation dives deep into the evolution of traditional B2B marketing tactics, emphasizing the need for strategies that align with today’s rapidly changing buyer expectations and economic realities.
They also discuss the transformative role of AI in marketing, particularly how it can automate complex operations, empower marketers to make more informed decisions, and drive more efficient campaign execution.
Whether you’re a seasoned marketing leader or just starting out, this episode offers valuable insights to help you stay ahead of the curve and confidently navigate the future of B2B marketing. Tune in now, and don’t forget to subscribe for more expert discussions!
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