Discover how IBM is turning every digital touchpoint into a growth opportunity using data, video, and AI. Tune in to the latest episode of ππͺπ³π΅πΆπ’πππΊ ππͺπ·π¦! π΅π©π¦ ππ°π₯π€π’π΄π΅ to learn from Betsy Rohtbart, VP of Web Marketing at IBM, and Kaltura's CEO, Ron Yekutiel.
Betsy shares her results-oriented approach and how she's upskilling her team to foster a culture of excellence. They dive into the role of AI in enhancing marketing tools, using video to captivate audiences in just eight seconds, and give a behind-the-scenes look at IBMβs creative AI-driven campaigns.
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