VSAE ConneXions

In this episode, Joe Burak, founder and chief strategist of TRANSiT Strategy & Analytics, explores how artificial intelligence and data analytics are transforming the association industry. He shares his journey from analyzing home show attendance data to launching an AI and analytics consulting firm, and discusses how tools like ChatGPT accelerated AI adoption across associations. Joe explains how organizations can use AI to tu...

In this episode, Janine Stange, closing keynote speaker for VSAE’s upcoming annual conference, shares her journey from pursuing a music career to leading a purpose-driven mission that reshaped her path. From recording albums on Long Island and in Los Angeles, Janine reflects on the pivotal moment sparked by her mother’s illness that led her to reevaluate her priorities, let go of self-imposed limitations, and focus on s...

In this episode, Sean Bott—mentalist and opening keynote speaker for VSAE’s upcoming annual conference—shares how he blends psychology, performance, and humor to create what he calls “magic for adults.” What began with a hypnosis book at age 12 evolved into a global career in entertainment, and ultimately, a transition into speaking where he helps audiences better understand connection, attention, and ...

In this episode, Jonathan Williams, president of Easter Associates, reflects on his unexpected path into association management and what has kept him energized through nearly two decades in the AMC environment. As Easter Associates marks its 50th anniversary, Jonathan shares insights on the firm’s long-standing client relationships and the core pillars that guide association success—advocacy, education, and networking. ...

In this episode, David Walsh, the new Executive Director of the Virginia Society of Association Executives (VSAE), shares his journey into the association profession and the experiences that have shaped his leadership approach. Influenced early on by his mother’s career and hands-on internships, David reflects on his path through the association space, including a 14-year tenure at SNAC International and his involvement with ...

In this episode, John Newby, CAE, CEO of Virginia Bio, shares his path into the association world and the life sciences industry, highlighting the pivotal role of networking and mentorship along the way. Drawing from his military background, John reflects on a people-first approach to leadership and why listening is foundational to leading well. The conversation explores how aligning professional roles with personal values can lead...

In this episode, Stephanie Peters, CAE, president and CEO of the Virginia Society of CPAs, joins us for a conversation about leadership, resilience, and the evolving landscape of the accounting profession. Stephanie traces her unexpected path from history major to association executive, reflecting on the mentors and pivotal moments that shaped her collaborative approach to leadership. She shares how honest feedback transformed the ...

In this episode, Scot McRoberts, executive director of Virginia CEOs, joins us to share his leadership journey, from his early days in the Boy Scouts to guiding one of Virginia’s most dynamic CEO networks. Scot reflects on lessons learned from leading volunteer-driven organizations and the importance of motivation, persistence, and balance in leadership. He discusses how Virginia CEOs helps small and midsize business leaders ...

In this episode, we sit down with Cathy Guske, member services director at AIA Virginia, to hear her story of transitioning from a media career to becoming a cornerstone of the association world. With more than 20 years at AIA Virginia, Cathy reflects on what has kept her inspired, from adapting member engagement strategies during the pandemic to making onboarding more personal and impactful. She shares lessons on leadership, the i...

In this episode, we sit down with Terry Monroe, CAE, executive director of the Virginia Society of Association Executives, as he reflects on his career and the future of the profession. Terry shares insights on professionalization, innovation, and navigating rapid change in the association space. He discusses the evolving role of mentorship in hybrid environments, the leadership potential of smaller associations, and the lasting va...

In this episode, we sit down with Abby Tammen, executive director of the Charlottesville Area Association of REALTORS® and newly elected president of the Virginia Society of Association Executives. Abby shares what excites her most about stepping into the VSAE presidency and reflects on the role of member engagement as a strategic priority. She opens up about balancing her career and personal life, the value of mentorship, and the ...

In this episode, we welcome Whitney Meyerhoeffer, MPA, CAE, director of communications and chapter relations with the American Mental Health Counselors Association, for a wide-ranging conversation about leadership, authenticity, and the power of mission-driven work. Whitney reflects on how her early advocacy efforts and rural upbringing in Virginia’s Shenandoah Valley laid the foundation for her leadership style—grounde...

In this episode, we’re joined by Dima Ghawi, a globally recognized keynote speaker and leadership coach, whose work empowers individuals to break barriers and lead with purpose. As the closing keynote speaker for the upcoming VSAE Annual Conference (May 4–6 in Roanoke), Dima offers a powerful preview of the insights she’ll be bringing to the stage. She shares her personal story of resilience—overcoming cultu...

In this episode, we sit down with Kenyon Salo, a top keynote speaker known for his expertise in inspiration, leadership, and adventure. As the opening keynote speaker at the upcoming VSAE Annual Conference (May 4-6 in Roanoke), Kenyon shares how calculated risks and preparation can lead to personal and professional growth. From childhood bike jumps to skydiving with the Denver Broncos, he reflects on the power of storytelling, over...

In this episode, we sit down with Sheryl Chasse, executive director of the Professional Insurance Agents Association of VA & DC, to explore her unique career journey from IT sales and insurance recruitment to association leadership. Sheryl discusses the evolving insurance landscape, the challenges of a hard market, and how COVID reshaped industry education. She also shares her approach to engaging younger members, developing fu...

In this episode, we chat with Melissa Andrews, president and CEO of LeadingAge Virginia, about her unique journey from art history major to a prominent leader in aging services. Melissa reflects on her early career as an assistant curator at the Hebrew Home in Riverdale, NY, and how it shaped her passion for serving older adults. She discusses the evolving landscape of aging services, addressing workforce and regulatory challenges,...

In this episode, we sit down with Craig Toalson, CAE, CEO of the Home Builders Association of Virginia, to explore the evolving role of associations from advocacy organizations to community hubs. Toalson discusses strategies for engaging students and non-traditional members, highlighting the success of the Virginia Builder Summit, which attracted 770 attendees, including 110 construction trade students. He emphasizes the importance...

In this episode, we talk to Lowell Aplebaum, EdD, FASAE, CAE, CPF, CEO of Vista Cova, offering valuable insights into the vital relationships between CEOs and board members. Lowell explores how leadership has evolved in recent years and underscores the importance of creating inclusive and intentional pathways for future leaders. He also addresses the challenges CEOs and boards face, such as misconceptions about power dynamics and t...

In this episode, we talk to Corey Clayborne, senior vice president of knowledge & practice, at The American Institute of Architects. Corey shares his deep passion for service and volunteering, highlighting the critical role of building strong relationships and leading by example. He delves into his experiences managing diverse member groups at the national level and offers valuable insights into effective leadership styles and ...