James Dixon's journey from small-town builder to tourism magnate in Cairns is a testament to perseverance and adaptability. Starting in rural New South Wales, James and his brother Gordon encountered their fair share of challenges - economic downturns, industry shifts, and personal setbacks. But they didn't just weather the storm; they flourished.
The brothers transformed Down Under Tours into a major player, now operating 70 vehicles with 140 staff. Their success wasn't mere chance. It stemmed from embracing change, seeking wise counsel, and giving back to their community.
James's story highlights the importance of flexibility in business. He attributes much of his success to valuable mentorship and active participation in industry associations.
Curious about James's journey and want some insights for your own business? Listen in!
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