In this episode of WTFDIJR, Chris and Dani are uncovering:
- Reflections on CISO XC in Dallas
- The value of getting in one room F2F with peers
- A message from Chris to all security practitioners
- The teardown
- The problem with assumptions
- Selling on an AI model to transcribe accurately English language, while using incorrect grammar and bad English
- The buildup
- Treat me like a human, not just another number
- Spend time taking the narrative and have fun with a football-themed inbound message
- Live Q&A with the audience
- How to effect change efficiently and effectively in cybersecurity sales and marketing
- The power of being curious to educate yourself on the world of the security practitioner
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Victim of a crappy marketing or sales message?
Quickly and easily submit an ineffective email, social media post, website landing page, event message, or digital ad to 📧 dani@wtfdidijustread.com. We will provide an alternative and better approach live on the show.
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