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December 18, 2022 40 mins

In this episode of WTFDIJR, Chris and Dani are uncovering:

  • Thoughts on Black Hat MEA - the 1st ever.
  • How Chris would like to be invited to a webinar or online event (like this WTF Did I Just Read?)
  • The partial teardown - red herring invites on buyers’ calendars
  • Technical glitches
  • Live Q&A with the audience and Dani Woolf
    • Things to do with upcoming events that will attract conversations
    • Disconnect between vendors GTM and way customers want to buy - Dani’s lightbulb moment when things needed to change
    • Will tying marketings’s comp to revenue change behaviors?
    • Catching up with Carlos Guerrero after the CISO Sellers Panel Series - has he improved in building relationship capital?

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