4. The Sales Sticker: Save 15-30% - Apply Now!

In this episode of WTFDIJR, Chris and Dani are uncovering:

• Dani’s frustration with sales reps not taking constructive criticism well
• Sometimes cold emailing and calling is the only way to get in front of the right people.
• The problem with long introductory messages
• The teardown:
  • The stepping stone
  • Day of the week
  • We do everything and anything all the time
  • Save 15-30% now!
  • Let’s schedule a 15-minute video call - the world’s worst lie
• The buildup
• Do TCO reports help buyers evaluate a solution?
• Statistics to use to capture cybersecurity buyer attention
• The importance of being accepting of others’ criticism
• The power of “why?”

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