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November 7, 2022 26 mins

In this episode of WTFDIJR, Chris and Dani are uncovering:

  • Dani’s frustration with sales reps not taking constructive criticism well
  • Sometimes cold emailing and calling is the only way to get in front of the right people.
  • The problem with long introductory messages
  • The teardown:
    • The stepping stone
    • Day of the week
    • We do everything and anything all the time
    • Save 15-30% now!
    • Let’s schedule a 15-minute video call - the world’s worst lie
  • The buildup
  • Do TCO reports help buyers evaluate a solution?
  • Statistics to use to capture cybersecurity buyer attention
  • The importance of being accepting of others’ criticism
  • The power of “why?”

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