Stuck at Zero: Why Your Online Business Isn't Making Any Money + What To Do About It
Your business isn't making the money you want it to make. Maybe it's been months. Maybe it's been years. And by now you've probably started asking yourself some hard questions: Is my offer good enough? Am I just bad at sales? Is my niche too crowded? Am I even cut out for this? Stick with me, because those probably aren't the real problem. I'm Gillian Perkins. I've run my online business for almost 10 years (the last eight or nine profitable), grown an audience of nearly a million followers, and brought in over $2.5 million along the way. I've also spent the last seven years working with over 3,000 clients and customers, helping them build businesses that actually make money. So I've seen this problem from both sides - lived it, and helped fix it for others. In this series, I'm walking you through exactly why your business is stuck at zero and exactly what to do about it: Episode 1: Why your offer, your messaging, and your sales funnel probably aren't the real problem - and what's actually going on Episode 2: The real reason your business isn't making sales (it's probably not what you think) Episode 3: The common "fixes" people try, and why they don't actually solve the problem Episode 4: The simple formula behind consistent, predictable revenue Episode 5: What to prioritize to start making real money - and how to scale once you do If your business has been stuck at zero, it's time to figure out why... and what you can do to finally start making money.
Episodes
Welcome to the first episode of Stuck at Zero, a limited podcast series about why your online business isn't making any money - and what to do about it.
I'm Gillian Perkins, and over the past 10 years I've built an online business that's brought in over $2.5 million, grown an audience of almost a million followers, and personally coached over 3,000 clients and students. But early on, I made just about every mistake in the book - inc...
Welcome to the second episode of Stuck at Zero, a limited podcast series about why your online business isn't making any money - and what to do about it.
In the first episode, I covered why your offer, your messaging, your funnel, and your consistency aren't the real problem. So in this episode, we're getting to what actually is: you don't have a business problem, you have an audience problem.
Listen to the full episode to hear:
- T...
Welcome to the third episode of Stuck at Zero, a limited podcast series about why your online business isn't making any money - and what to do about it.
Most people stay stuck bouncing between fixes - a new funnel, new messaging, a new website - without ever addressing the real issue. In this episode, I'm sharing the one benchmark that changes everything.
Listen to the full episode to hear:
- The distraction cycle keeping so many en...
Welcome to the fourth episode of Stuck at Zero, a limited podcast series about why your online business isn't making any money - and what to do about it.
Now that you know the benchmark to aim for, it's time to do the math. In this episode, I'm breaking down real launch numbers across three different offer types to show you exactly what's possible with just 1,000 engaged subscribers.
Listen to the full episode to hear:
- Real launch...
Welcome to the fifth and final episode of Stuck at Zero, a limited podcast series about why your online business isn't making any money - and what to do about it.
We've covered why your business is stuck and the numbers behind getting unstuck. In this final episode, I'm laying out exactly how to build your audience: the three strategies I recommend, plus a simple six-month plan you can start on today.
Listen to the full episode to he...
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