ATCP In The Canopy
ATCP in the Canopy is the official podcast of the Association of Tree Care Professionals, hosted by Austin Lee. This show is all about elevating the tree care industry—one conversation at a time. Each episode brings you candid, inspiring discussions with the people who live and breathe tree care: from seasoned arborists to business owners shaping the future of the field. We dive into the realities of running a tree care business, from the hands-on craft of arboriculture to the strategy, culture, and systems that make a company thrive. Expect insights on safety, professional standards, mentorship, and lessons learned from the people who have climbed every branch of the industry. Whether you’re an aspiring arborist, an experienced tree care professional, or someone passionate about elevating standards in your work, ATCP in the Canopy gives you the tools, stories, and perspective to grow both your business and your craft.
Episodes
Welcome back to ATCP in the Canopy, the official podcast of the Association of Tree Care Professionals. This episode dives into the story of a 20-year-old who lost almost everything to a Category 5 hurricane and started a tree care company with an F-150, $2,500, and a single Stihl 461. Get ready for a conversation packed with hard-earned lessons on marketing, culture, accountability, and what it really costs to build something that...
Welcome back to ATCP in the Canopy, the official podcast of the Association of Tree Care Professionals. This episode dives into the story of a guy who built a thriving tree care business from a garage sale hustle and a borrowed chainsaw. Get ready for a conversation packed with hard-earned lessons on pricing, leadership, and giving back.
Host and ATCP Committee Member Austin Lee sits down with fellow ATCP Committee Member Ja...
Ask most tree care owners about insurance and you'll hear the same thing: the rates are brutal and there's nothing they can do about it. Greg Johnston disagrees.
In this episode of ATCP In the Canopy, host Austin Lee sits down with Greg Johnston, a tree care insurance specialist at Granite Insurance, to break down how tree service companies actually drive their own insurance costs, where the hidden coverage gaps are, and how...
Welcome to ATCP in the Canopy, the official podcast of the Association of Tree Care Professionals. This episode goes deep on the machines reshaping how trees come down, and one of the people who helped put them on the map.
Host and ATCP Committee Member Austin Lee sits down with Jason Smith, Tree Care Sales Manager at Palfinger USA. Jason helped pioneer the knuckle boom crane with a grapple saw for the tree care world, and h...
Welcome back to "ATCP in the Canopy," the official podcast of the Association of Tree Care Professionals. Episode 6 brings one of the most dynamic conversations we've had in the canopy yet — and we're just getting started.
In this episode, host and ATCP Committee Member Austin Lee sits down with Alex Shy — Board Certified Master Arborist, ATCP Founding Board Member, and owner of Shy Tree in Columbia, Maryland.
Joi...
Welcome to another episode of ATCP in the Canopy, the official podcast of the Association of Tree Care Professionals.
In this episode, host and ATCP Committee Member Austin Lee sits down with Alex Wright, owner of 855TreeMan in Charlotte Hall, Maryland. Alex is one of the most marketing-savvy operators in the tree care space, building a multi-million dollar tree service from a single yellow yard sign and pure grit.
Join us as Alex sh...
Welcome back to ATCP in the Canopy, the official podcast of the Association of Tree Care Professionals.
In this episode, host and ATCP Committee Member Austin Lee sits down with Sarah Porter, Operations Manager of Global Insurance Billing (GIB) — the family-owned, family-operated team helping tree care contractors actually get paid what they're worth on insurance claims.
Sarah shares the GIB origin story, from her fathe...
Welcome back to "ATCP in the Canopy," the official podcast of the Association of Tree Care Professionals. In this episode, host and ATCP Committee Member Austin Lee sits down with Mark Goodpasture, owner of GE Tree Service in Petersburg, Indiana and a Founding Board Member of the ATCP.
Mark's journey is one of grit, faith, and relentless growth. From running a skidder at 14 and starting GE Tree Service at 19, to a pivotal moment wit...
Welcome back to "ATCP in the Canopy," the official podcast of the Association of Tree Care Professionals.
In this episode, host and ATCP Committee Member Austin Lee sits down with Brazzi Smith, owner of Precision Tree Care and Removal in Live Oak, Florida and head of the ATCP Membership Committee.
Brazzi built his business from the ground up — starting with a newspaper ad, a borrowed Bobcat, and his wife holding a rope ...
Welcome to the debut episode of "ATCP in the Canopy," the official podcast of the Association of Tree Care Professionals.
In this inaugural episode, host and ATCP Committee Member Austin Lee sits down with a titan of the tree care industry: Stefano Devigili.
Stefano is an ATCP Founding Board Member and the Co-Founder of Grant Brothers Tree Service. Join us as he shares his inspiring journey from his early entrepreneur...
Popular Podcasts
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Listen to 'The Bobby Bones Show' by downloading the daily full replay.
The official podcast of comedian Joe Rogan.
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.