The Business of Dog Grooming

You love the dogs. You want their owners to like you. But somewhere along the way, being helpful has turned into accepting late payments, overlooking no-shows and apologising for your prices.

So how do you stop being walked over without becoming the groomer who lectures every customer through the door?

In this episode of The Business of Dog Grooming, Karen Fisher explores the difference between excellent customer service and people-p...

You buy your insurance, tick the box and get back to grooming. Each year, the renewal comes through and you let it roll over.

But if something happened tomorrow, would you know what you’re covered for?

In this episode, I’m joined by Kirsty Thorner from Brooks Braithwaite to tackle the insurance questions dog groomers often leave unanswered until they need to make a claim.

With questions submitted by members of The Dog Groo...

Are you spending so much time explaining the importance of dog grooming that you’re forgetting to show owners why they should choose you?

In this episode of The Business of Dog Grooming Podcast, a drive home from the International Grooming Conference gets me thinking about value, choice and what makes someone willing to pay more for a different experience.

Using the M6 toll road as an example, I explore why the same destination...

The dog grooming industry is changing.

Dog ownership may still be rising, but in some areas, the number of dog groomers is increasing even faster. Experienced groomers are finding empty appointments harder to fill, newer groomers are struggling to gain traction, and many business owners feel frozen when it comes to raising their prices.

In this episode, Karen explores the economics behind this shift and explains why simply keeping yo...

If your dog grooming business was supposed to give you more freedom, why does it so often feel as though your whole life has to fit around it?

In this episode, I’m talking about goal-setting—but not the rushed, overly optimistic goals we tend to make on 1st January and forget three weeks later.

Instead, I’ll help you think about what you genuinely want from your business, the season of life you’re currently in...

In this episode, I’m joined by my very first podcast guest, qualified Canine Coat Esthetician and experienced dog groomer, Martina Waterman.

Martina explains how studying the science of canine skin, coat and product ingredients has transformed the way she approaches grooming—and helped her build greater trust and respect with her clients.

We strip things back to a practical CCE 101, discussing:

• What homeostasis means a...

Why do so many dog groomers struggle to charge what they're worth, enforce boundaries or stop last-minute cancellations?

Karen believes these aren't isolated problems at all.

They're symptoms of something much bigger...

A lack of professional respect for dog groomers as an industry.

In this thought-provoking episode, Karen explores why owners often underestimate the knowledge, skill and expertise involved in professional grooming, and ...

Should you display your prices on your website and social media, or keep them hidden until you've seen the dog?

It's one of the biggest debates in the dog grooming industry, and in this episode Karen explores both sides of the argument.

From varying coat types and temperaments to customer psychology and business positioning, you'll discover why there isn't a one-size-fits-all answer, but why transparency is often a far stronger strat...

Almost every dog groomer experiences imposter syndrome at some point but what if it's influencing far more of your business than you realise?

In this episode of The Business of Dog Grooming Podcast, Karen Fisher explores how self-doubt quietly affects the decisions dog groomers make every day. From delaying price increases and chasing "one more certificate" to seeking validation through social media and awards, imposter syndrome can...

Charge your worth.
Put your prices up.
You're too cheap.
You're too expensive.

The dog grooming industry is full of pricing advice… but very little education.

In this episode, Karen strips away the noise and explains the pricing models every dog groomer should understand before changing a single price.

You'll learn why so many groomers accidentally undercharge from the very beginning, why simply adding £5 to your price...

Most dog groomers spend their first year believing that more dogs equals more success.

And at the beginning, that's true.

More dogs means more experience, more confidence and more income. But what happens when you're fully booked and still not earning what you want? When every new booking feels less like progress and more like overwhelm?

In this first episode, Karen Fisher explores why the skills that help you ...