The Measured Advertising Podcast
A podcast that is dedicated to the topic of "response based" advertising. That is, advertising that is designed to generate specific, and measurable results.
Episodes
On the first episode of "The Measured Advertising Podcast", Colin is going to breakdown what this podcast will be about, who it's made for, and who Colin is!
This episode will help you decide if it makes sense to continue to listen to this podcast, or not.
Either way is cool! =)
Happy to have you here friend!
In this episode, Colin is going to talk about one of the most important foundational principles taken from the book "Scientific Advertising".
In this podcast episode, Colin is going to do a deep dive on a topic that Claude Hopkins felt was probably the most important in the entire "Scientific Advertising" book.
Understanding what advertising actually is.
What makes for good advertising?
We'll also briefly talk about one of the "pioneers" who officially defined what proper advertising is.
As always, we'll focus on how th...
In this episode, Colin is going to break down a "real life" case study of applying the principles of measured advertising to a brand new business.
What is looks like going from having no business, to having a business launched and generating customer flow using advertising that is held to accountable metrics.
Sneak peak: The brand new business and the advertising ends up working well =)
Hope you enjoy thi...
In this episode, Colin is going to break down the topic of how you can come to figure out what your business might be able to afford to acquire another customer.
Hope you enjoy!
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