ICYMI

ICYMI

Join Madison Malone Kircher and Rachelle Hampton twice a week as they gaze deep into the online abyss—and tell you what’s gazing back.

Episodes

November 27, 2021 28 min

YouTube recently announced that it’s doing away with publicly displaying the dislike count on videos. The buttons will still be there, but the numbers will be made private for creators. On today’s episode, Rachelle and Madison discuss why YouTube has decided to make this change, how dislikes are a tool for harassment, and why our brains have all been broken by the like economy.

Podcast production by Daniel Schroeder and Derek John.

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So much has happened on the internet in 2021, from Bernie in his mittens to the big boat stuck in the Panama Canal. On today’s episode, Rachelle and Madison are joined at the Friendsgiving table by Buzzfeed’s Elamin Abdelmahmoud and Autostraddle’s Christina Grace Tucker to discuss the funniest, craziest, and horniest things to come across their feeds this year.

Podcast production by Daniel Schroeder and Derek John.

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The realm of fan fiction is a wild, magical place to be, especially if that fan fiction is set at Hogwarts. On today’s episode, Rachelle and Madison talk about All the Young Dudes, an extensive Harry Potter fan fiction that has inspired a fandom all its own, and just how that fandom came to be. But first, they chat about National Novel Writing Month (NaNoWriMo) and spend time listening to the first line of some listeners’ NaNoWriMo...

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November 17, 2021 28 min

You might have seen a bot on Twitter tweeting out facetuned versions of anybody you could think of, like Robert Pattinson or Mrs. Doubtfire, and wondered where they’re all coming from. On today’s episode, Rachelle and Madison explain this weird trend, known as yassification, and why it might already be over. Plus, the the return of High Speed Downloads on Shailene Woodley defending her boyfriend Aaron Rodgers, and a neverending feu...

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Taylor Swift just released her version of the 2012 album Red, but if you’d asked her fandom what was coming the answers would’ve included all sorts of red-string conspiracy theories. On today’s episode, resident Swiftie Madison takes Rachelle down Taylor’s rabbit hole, explaining her origins as a MySpace teen, the easter eggs she has and hasn’t hidden, and how her savvy engagement with fans demonstrates just how much she’s mastered...

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Companies don’t want you to know this, but there are lots of helpful tips hidden in plain sight, you just have to be willing to read the fine print. On the show today, Madison and Rachelle talk about all the terms of service secrets TikToker Erika Kullberg has been sharing with her followers, whether these tricks actually work, and exactly who might have to deal with our return and exchange demands.

Podcast production by Daniel Schr...

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Earlier this month, Mark Zuckerberg announced that Facebook was rebranding to become Meta, shifting the company’s focus away from the single social media platform to some sort of amorphous, “embodied internet” concept. Khabane Lame, TikTok’s second biggest star right now, got tapped to do some spon-con for the rebrand, appearing in a video alongside Zuckerberg on Instagram. On today’s episode, Rachelle and Madison discuss who Lame’...

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November 3, 2021 33 min

As the Real Housewives of Potomac wraps its latest season, it’s clear how essential the cast’s social media presences are when trying to understand the dynamics at play on the show. On today’s episode, Rachelle and Madison talk to culture writer and critic Shamira Ibrahim about how the series has grown increasingly dependent on online drama, and how social media can be a useful tool for following the intricacies of race and class o...

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For this special Halloween episode, you’re in for a handful of treats. Rachelle and Madison reveal their Halloween costumes and talk about what scares and bugs them on the internet this spooky season. They’ll discuss listener-submitted Vines, tweets, and Tumblr posts that are iconic Halloween internet staples, including the viral song “Spooky Scary Skeletons." We’ll dive deep into the origins of the song with Victoria Gold, who...

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We’re debuting our new segment, “Wormhole,” with this fascinating look into the phenomenon of the viral mukbang YouTuber and drama magnet, Nikocado Avocado. On today’s episode, Rachelle and Madison invite their internet obsessive colleague and senior producer of Slate’s Decoder Ring, Benjamin Frisch, to discuss who this infamous extreme eating content creator is, and why the internet is convinced Nikocado Avocado is eating himself ...

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October 23, 2021 28 min

Why have so many young women developed tic disorders during the course of the pandemic? Well, apart from the obvious pandemic-related stressors, TikTok could be a big part of it. On today’s episode, Rachelle and Madison talk to science journalist Maddie Bender about her report for Vice unpacking this medical mystery. They discuss the correlation between exposure to Tic Tok, a subculture on TikTok where influencers share videos of t...

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October 20, 2021 28 min

Is it a bones day or a no bones day? That’s the question that’s swept across TikTok, thanks to Noodle the pug. Each morning, owner Jonathan Graziano wakes up and checks if his geriatric pug has bones or not, a helpful way of predicting what sort of day we’re all going to have. On today’s episode, Madison and Rachelle interview Jonathan (and Noodle) about his sudden viral fame, how Noodle is handling such celebrity, and exactly what...

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October 16, 2021 34 min

Emily Mariko’s salmon rice bowl video has taken TikTok by storm, with fans praising its deliciousness and even claiming that her video helped heal their relationship with food. On this episode of ICYMI, Rachelle and Madison figure out where this story fits into the diet culture conversation and explain how the reaction to Mariko’s dish is about much more than just the ingredients she’s using. Of course, they weren’t about to talk a...

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As a child, Christy Carlson Romano starred in Disney Channel’s Even Stevens and voiced the character Kim Possible on the eponymous cartoon. Then she faded from the spotlight—until recently, when she reemerged as a chaotic YouTube genius. On this episode of ICYMI, Rachelle and Madison talk to Vanity Fair’s Chris Murphy about his recent profile of Romano and unpack why her candid, low-lift YouTube videos actually have quite the keen ...

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October 9, 2021 29 min

How many details must a writer change before real life turns into fiction? That’s a central question of “Who Is the Bad Art Friend?” the seismic New York Times Magazine article about a kidney donation, a Facebook post, and the subsequent fallout that has consumed social media this week. On today’s episode, Madison tries to summarize the story using only what she learned about it from reactions online. Then, Rachelle catches her up ...

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October 6, 2021 25 min

It can feel nice to form bonds with people we don’t know by following their lives online! It can also be invasive. On today’s episode, Rachelle and Madison look at an instance of parasocial relationships gone wrong as one long-distance college couple’s reunion turned TikTok users into amateur investigators looking for signs of infidelity. Why did TikTok give these teens the true-crime treatment? Did they invite the scrutiny for eve...

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Scams are everywhere. From the Fyre Festival to Anna Delvy to LuLaRoe, fraudsters just seem to be getting more and more popular these days. On today’s episode, Rachelle and Madison welcome Laci Mosley, host of the podcast Scam Goddess, to talk about her love of scams and scammers, how she’s been scammed herself, and why she thinks we are all so obsessed with these audacious grifters.

Podcast production by Daniel Schroeder and Derek ...

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September 29, 2021 31 min

On today’s episode, it’s time for some High Speed Downloads: First, Rachelle and Madison tell you everything you need to know about a viral video of an unfortunate sea lion seeking refuge from a group of orcas. Then, they get to the bottom of a mythical version of Dear Evan Hansen featuring a digitally de-aged Ben Platt. Is it real? Finally, the hosts answer listener questions about the chair emoji on TikTok, “devious licks,” and “...

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The little lad who loves berries and cream is inescapable on TikTok right now. A character from a 2007 Starburst commercial, the little lad has transcended his advertising origins and become a meme all his own. On today’s episode, Madison and Rachelle explain how and why this lad has taken over your feeds, and why there are so many remixes of his audio. They also talk about all the remixes on TikTok featuring rapper Cupcakke, how t...

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While authorities searched for missing 22-year-old Gabby Petito, she was everywhere to be found on TikTok, Reddit, and Instagram. Content creators, some well-intentioned and others simply chasing clout and clicks, turned the story of Gabby’s apparent death into the latest in true crime drama. On today’s show, Madison and Rachelle talk about the murkiness of the true crime internet and the ethics of using tragedy for clicks. They’re...

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