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November 19, 2025 21 mins
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Episode Transcript

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Speaker 1 (00:00):
Website to check out learn more about Rock Realty.

Speaker 2 (00:02):
Also a fun place to peruse on an overcast day
like today. It's a nice little escape. Whether you're looking
to list, looking to buy, or you're just looking to
get a little distracted. It's a fantastic website, a little
rabbit hole to go down. That's called Rock Wisconsin dot com.
R o c K Wisconsin dot com. Joining us in
studio from Rock Realty, mister Matt Heypeman, Matt, how you
doing this morning?

Speaker 3 (00:23):
Doing great? Good morning?

Speaker 2 (00:24):
You're drinking cosmic vibe Celsius.

Speaker 1 (00:27):
Is it any good? Is it good?

Speaker 3 (00:28):
Always judging my side?

Speaker 1 (00:29):
I'm not judging.

Speaker 3 (00:31):
Just it's got an interesting name. Yeah, it's It looks
like a comic.

Speaker 1 (00:34):
Book, Yeah it does.

Speaker 2 (00:36):
It doesn't looks active. It looks like it looks like
you got a full day ahead. That's sure. We got
a lot of really fun stuff to talk about, important
stuff to talk about, pitfalls, mistakes, things that can trip
you up when it comes to buying a home and
selling home in real estate. We're gonna get the details
from Matt in just a moment. But first and foremost,
Bethany has a listing this week, a house and I'm

(01:00):
not gonna say, because I would get myself in trouble
with my neighbors. But one of the absolute best communities
here around Dane County a fantastic house in a cul
de sac in Verona. And I think a lot of
people said, wait, what, let's talk about this.

Speaker 3 (01:13):
Yeah, there you go. Yeah, it's a seven seven to
eight Caroland Court and that's in that's in Verona. So
Carolyn C A R O L I N D Caroland Court.
And yeah, this one is you know, I typically tell
buyers the three main things you want to look for
is the three l's, lot, location, and layout. Okay, right,

(01:35):
because those three you can't really change very easily, especially
a lot in location. Yeah, and so this one hits
on all three. Right. It's got a great location in Verona.
It's got a big lot, it's it's darn near a
half acre.

Speaker 2 (01:50):
Wow.

Speaker 3 (01:51):
And it's a ranch with a great layout.

Speaker 2 (01:54):
A three bedroom, three bath, three all four full baths.
Let me ask you about Verona too, I mean, you
talk about it not only for good reason. What I'm
gonna ask you about is true, it's a really hot mark.
I mean that obviously with epic and other things there
but Verona is really like one of those places. And
I talk to people like, you could pick a community
in Dane County, where would you like to be a

(02:16):
lot of folks say, I'd love to be in Verona.

Speaker 1 (02:18):
It's really a great area.

Speaker 3 (02:19):
Yeah, absolutely, And then you know, on top of that,
it's a it's a pretty commute to a pretty quick
commute to just about anywhere, whether it's the west side
or hitting the belt line going to the east side.
So no, it's great, great spot. Five hundred and seventy
five thousand, that's the list price and on a cul
de Sex. So back to that location thing that is
that's ideal. You don't have the through traffic, it's got

(02:39):
a fireplace, the basement's got it's got some rooms for
office or a gym, you know, walk in shower. So yeah,
there's a lot to love there.

Speaker 1 (02:48):
That is a great house.

Speaker 2 (02:49):
Again, that is located right at seventy seven to twenty
eight Carol Lynde with a d Court in Verona. Get
more information online Rock Wisconsin dot com. Even better, give
Bethany a call this morning, say hey, I want to
take a look at this house. Tel from number six
so eight two one two forty one oh one. That's
two one two forty one oh one, and give Bethany
a Callbouf again this beautiful house in Verona. We'll talk

(03:11):
a little bit more about some of the great aspects
of that home a little bit later on the program.

Speaker 3 (03:16):
Uh.

Speaker 2 (03:16):
But this week we've got a good topic and important
topic of involving some of the mistakes that that buyers
and sellers make when it comes to real estate. And
let's start out mad on the buyer side, it's it's uh.
I think sometimes we get this idea of like, well,
I'm you know, it's a buyer's market or or seller's markets.

(03:37):
It's somebody's market, and we'll be either side. They're both
going to say it's mine.

Speaker 1 (03:41):
Uh.

Speaker 2 (03:41):
Sometimes they think, well, I don't kind to do some
of the stuff up front. It's really helpful to, like,
if you're a buyer, for example, to kind of get
some thing squared away before you before you start looking
at homes or putting an offers on homes, isn't it?

Speaker 1 (03:53):
Yeah?

Speaker 3 (03:53):
Definitely? And you know, because this market's starting to balance
out a bit, it's important that we're looking at the
small details both sides, right. It's important that sellers are
doing the right thing, and it's important the buyers are
doing the right thing right. You know, when when it
was a super hot seller's market, then at that point
you could kind of make a few mistakes as the
seller and still get away with it, right. Well, So
so yeah, as a buyer in this market, you also

(04:16):
also want to make sure you're doing the right thing.

Speaker 1 (04:17):
So go ahead. I was, yeah, I mean, I was.

Speaker 3 (04:20):
I was going to say, you know, there's there's a
number of things that you'll want to look through, and uh,
you know it starts with probably like pre approval on
a mortgage, right. You know, you'd be surprised how many
people say, you know, I haven't got pre approved yet,
all right, or oh I'm pre approved in my bank
and they don't have the actual letter, right. And you

(04:41):
know the issue there, for instance, is if you're out
on showings and you're ready to make that offer, some
of the some of those lenders don't work on the weekend.

Speaker 2 (04:49):
Exactly with that correct me. If I it's not it,
I don't. It's spent so long. But I feel like
the pre approval process wasn't particularly burden some It was
like provide some documents some war history. If I remember right,
it's a pretty low bar to to get that get
that stuff squared away or am I am I misremembering that?

Speaker 1 (05:11):
Yeah?

Speaker 3 (05:11):
I mean there's there's kind of different levels to it.
So like a pre qualification is like, hey, I'm telling
the bank this is what I make, right, And then
you've got your pre approval where maybe you've actually submitted
some some income proof to show them, to show that
you've made it. And then and then there's there's a
kind of another level where you can actually have a

(05:32):
client pre underwritten. Oh yeah, wow, now that's that's that's
the best, right when someone's already gone through the income
and run their credit report and and even checked into
like their tax returns so that it's double verified. Yes,
you know, there's there's how much I made and how
much I told the government.

Speaker 1 (05:53):
You know, I did it so long ago. We used
fax machines for this.

Speaker 3 (05:56):
There with that too.

Speaker 2 (06:00):
It's it's interesting when we talk about some of the
some of the different levels of pre approval pre qualified.

Speaker 1 (06:05):
And what was that that the highest level?

Speaker 3 (06:07):
Yeah, pre under it. There's different terms for it depending
on the lender.

Speaker 2 (06:10):
Okay, And and I think a lot of people are like, oh,
I did not realize that, And that reinforces the importance
of and I think this is probably the big thing
as we talk about mistakes, is not working with a
buyer's agent somebody to help guide you and kind of
prepare you for for what can be Sometimes, especially if
it's that perfect house, it can be a competitive market.
Really get you ready to have the best opportunity to

(06:32):
be the to be the winning, winning person on that home.

Speaker 3 (06:34):
Yeah, and you know a lot of buyers just think
that tay. You know, it's it's purchase price, such as
the biggest item, and it's not always the case, right.
Sometimes it's you know, whether or not do you have
a financing contingency and inspection contingency, a rate on contingity,
whether or not you're offering the seller some sort of
maybe incentive to to take your offer or others, or
maybe you're willing to have a bit of a buffer

(06:58):
on the inspection so that hey, anything under this amount
of total you know, defects found, you know, we won't
object to and we can just go to closing. Oh
so different things like that that a buyer's agent that's
experienced is going to be able to coach you through
and make sure you have the right clauses and the
offer and.

Speaker 2 (07:14):
That's and and it's it's interesting on that part as
we talk about, you know, working with somebody, and I
think one of the one of the important things too
is when you're working with it with a good agent,
that's a good fit, there's gonna be multiple opportunities. There's
there's gonna be other I think one of the mistakes
sometimes we make as we get our blinders on, like
we fall in love with the first thing that we see,

(07:35):
and having that that agent there to say, let's let's
see what just just to give you.

Speaker 1 (07:39):
An idea, maybe.

Speaker 2 (07:39):
Let's take a look at a couple other places, because
you never ultimately know exactly what you're gonna like until
until you've actually experienced it. You've only seen one, You're
you're gonna go with that first one. And sometimes I
think a buyer's agent and others can kind of help
you maybe identify some of the maybe hidden costs or
some of the things that that you may not be
aware of when when you're looking at some homes.

Speaker 3 (08:01):
Yeah, yeah, definitely, and you know to your point, and
it can go both ways. Sometimes you know, a buyer
may not realize that they're first showing that this was
actually an incredible deal.

Speaker 1 (08:10):
Right. I've had that.

Speaker 3 (08:11):
I was like, well, we can look at these others,
but I really want you to just kind of take
a moment here because I have a feeling this might
be the best of the bunch.

Speaker 2 (08:17):
Right.

Speaker 3 (08:18):
That's why typically when you schedule showings, you try to
leave the best for last. But but no, there's there
are some hidden costs that you mentioned that, and you know,
I think that it's important for buyers to know that
they have the down payment number in their head, and
there's there's a number of other things that they can
have to factory in, whether it's you know, putting some
earnest money down which can get applied towards the down payment,

(08:40):
but it's important to know that that's going to be upfront,
not on the back end. You know, things like closing costs,
and you know, sometimes there's there's fees related to the lender,
whether it's an underwriting fee or an appraisal fee, and
and going through that and realizing that it's not just
the down payment down payment plus and figuring that out

(09:02):
ahead of time and.

Speaker 2 (09:03):
Having a handle on those numbers, and speaking of kind
of having a handle on those numbers. One thing I
do remember about the mortgage agent that I lender I
was working with, made it very clear we talked about
that pre approval earlier. I remember him saying over and
over again, as tempted as you might be, because you're
probably going to be buying some things, do not open
any credit. Do not make any drastic changes to anything,

(09:25):
because then we've got to go all the way back
and start all over with funding. That can be a
mistake for folks. It's like got this new play perfect patio. Oh,
I know the perfect patio set. I'll finance it, great
deal this time of year. You don't want to be
doing that. That can end the game. No, that can
end it.

Speaker 3 (09:41):
So you know, you have to realize that, especially like
monthly payments. You know, you can only support so much
of a monthly payment on your mortgage right compared to
your income. So it's kind of a debt to income
ratio thing. So even though let's say it's only only
a twenty thousand dollars car, right, the fact that that
twenty thousand dollars cars three four hundred dollars a month

(10:04):
means that maybe potentially, if you were to take that
loan out, that you can spend fifty to sixty thousand
dollars less on your house, because that's how much more
you can afford for that three hundred dollars at five
and a half percent or six percent over a thirty
year mortgage.

Speaker 2 (10:20):
If that makes sense, it's perf No, it makes perfect sense,
and it's really really important things. As we talk about
some of these mistakes. Don't think we're just picking on buyers.
Sellers make mistakes, and we'll talk a little bit about
those and just a moment. One of the things too, Matt,
just one final thing on buyers is you know, we
started this week talking about this beautiful listing in Verona.

(10:41):
We talk about the location in the area, and you
had said it's kind of off handedly, part of what
makes Verona so desirable is its convenience and having and
as a buyer talking with your agent and doing a
little bit of work is like where is my grocery store?
How far am I from? Like you know, we're we're
doctors and those type of things, or schools or well schools,

(11:03):
I especially get those those kiddos. Is really paying attention
to those. The house is great, the lot is great,
but as you mentioned that location, what's nearby is really
important to Yeah.

Speaker 3 (11:13):
Absolutely, and uh, you know, just kind of imagining that
if you were to sell this in the future, what
are the amenities that the next buyer is also going
to like? Right? So you know, yes, you might be
getting a deal because we've talked about this before. Yes,
might be getting a deal because it's right next to
a rock quarry. Yeah right, But when you sell that,
is that little discount you got on the on the

(11:35):
front end worth it on the back end, right?

Speaker 2 (11:37):
And so I sometimes wonder we live right literally across
the road from the schools, and I almost sometimes would
prefer rock quarry.

Speaker 1 (11:45):
Kids are dang lot.

Speaker 3 (11:47):
It's a higher pitch noise than a rock quarry.

Speaker 2 (11:50):
As somebody who takes naps sometimes midday and they're out
for recess and you're like, can you kids?

Speaker 1 (11:55):
Just I kid? Ye talking this week, but.

Speaker 2 (12:02):
Talk you this morning with Matt Heymen of Rockrealty Online.
Rock Wisconsin dot com. That's our ock Wisconsin dot com.

Speaker 1 (12:08):
Great website. You haven't been there recently, head on.

Speaker 2 (12:10):
Over whether you're looking to list, looking to buy, It's
a great starting point there, Rock Wisconsin dot Com telph
number six oh eight six seven three fifty four hundred.
That's six oh eight six seven three fifty four hundred.
We'll talk about some of the mistakes sellers make. Will
also revisit this week's featured listing. We will do that
next as ask the Experts, Batch you by Rock Realty
continues right here on thirteen ten double UiB A eight

(12:31):
fifty thirteen ten WI b A and ask the experts
with Rockrealty online, Rock Wisconsin dot com. That's our o
Ck Wisconsin dot Com teleph number six O eight six
seven three fifty four hundred. That's six oh eight six
seven three fifty four hundred. Talking this week with Matt
Heyman of Rockrealta about some of the common mistakes for
buyers and sellers make. With some of those mistakes that

(12:52):
are made in real estate, talk about the seller's side.
In just a moment, I mentioned the website Rock Wisconsin
dot com also the website Rock Listings dot com and
Matt got some great opportunities for both. We talk about
mistakes that that can be made. This is one that
a mistake you don't want to make, which is not
heading over to rocklistings dot Com because whether you're a

(13:13):
buyer or a seller, rocklistings dot COM's got some great,
great stuff for both.

Speaker 3 (13:18):
Sides, doesn't it. Yeah, it's a it's a promotion that
we originally opened up for our sellers, but now we've
we've also opened it up to our buyer clients, so
you can get the details there. But essentially we are
paying for mobile storage. So yeah, whether you're buying or selling,
you can have a container dropped off in your driveway

(13:39):
or in front of your house and get it loaded
up and have it brought to the next house when
you're ready. So that's done through totally spaced out Madison
Area Mobile Storage Solution Company. And yeah, obviously we're doing
it to help our buyers and sellers make the move
a little easier.

Speaker 1 (13:58):
Makes it a whole lot easier. In what a great
motion that is.

Speaker 2 (14:00):
You can get all the details online rocklistings dot Com.
That's r o c K Listings dot Com. Matt, we
talked about some of the mistakes mistakes buyers make, and
buyers aren't alone. Sellers also can make mistakes as well,
and I know we talked about working with a buyer's
agent the last one I'm going to guess too. When
it comes to choosing an agent on the seller side,

(14:22):
you want to use your you want to do due diligence,
and you really want to make sure you're getting a
good fit as far as the agent, don't you.

Speaker 3 (14:28):
Yeah, I think that you know, as a society, we're
constantly you know, shopping and such for the best prices, right,
but I think, I think in this case, you want
to shop for like the best experience and are the
right fit for a listing agent. This is going to
be you know, your largest sale probably that you've done,
and potentially you know, make you the most amount of

(14:51):
money that you have if you have a lot of
equity in your house. So it's important to get the
right listing agent. It's important not to just base it
solely off commissions and just make sure or you're you're
getting the right service for what you're looking for.

Speaker 1 (15:03):
How our houses priced.

Speaker 2 (15:04):
And this is because I feel like this could be
a real touchy thing with sellers as well, because most
of us really love our homes and then there somehow
there's got to be a value assessed to it. And
I think is that you know, I think of like,
how great out of the house I'm in now, it's
just perfect, everything great, and you got to work. You're
working with your you know, with your agent. You got
to come up with a number, really being realistic about

(15:27):
the price and making sure that it kind of hits
that sweet spot. That's an important part and sometimes I
think mistakes can be made in that area, can't there?

Speaker 3 (15:35):
Yeah, yeah, definitely, And you know, it depends on the
strategy everybody wants to go for. But there's a lot
of variables to go into it, because you know, it
could be a market that's been changing and a head
it may change further to the south, right, or maybe
it's a market that's changing and in the future it'll
it'll be increasing, right, And so you have to take
that into account. You have to see what it's sold recently,

(15:57):
and you know, and it's also seasonal, so you know,
if if we're going into the winter months, there's a
chance that maybe prices won't be quite as high as
they are now and vice versa.

Speaker 2 (16:07):
One of the things too, is we talk about working
with your agent and understanding setting the price and having
that strategy, whether it's you know, whatever that is the
other thing too. I mentioned how much we love our homes,
we live our homes, and there are things that we
overlook about our homes as well. Having that honest eye
and also that honest conversation is a really important part

(16:27):
of this. And let's be honest, none of us really
want to have that, and sometimes people all together afford
to avoid it. But it's really important to.

Speaker 1 (16:35):
Have, isn't it.

Speaker 3 (16:35):
Yeah, And it's an honest conversation that it is hard
to walk the line of not offending. You know, Typically
I'll say that, you know, is it okay if I
give you some really honest feedback and pretend I was
a buyer walking through home and and you know, it's
obviously you can present it in a way hopefully that
doesn't offend them too badly that you yeah, maybe you know,
the big collection of Teletubbies is something they should take down, right,

(17:00):
But I got a house with tell tell me exactly
I'm in, So yeah, I mean just just going through
and saying, hey, you know this this maybe maybe we
should you know, leave the toilet seats down for the
pictures and all these little things and take take these
these items off the wall or move this over here
and make it make it feel a bit more open.

Speaker 2 (17:20):
And it brings up to Matt that that staging and
I know we started this conversation this segment about talking
about rock listings. One of the benefits as well about
about having that storage is that really helps create h
kind of you know, we live in a house. It
does get cluttered, we feel it with our stuff. People
don't necessarily like sing it if you could remove some
of those things and really stage the house properly. As

(17:40):
you were mentioning, there's little details that that you'll share.
There's bigger details that are probably trade secrets, but there
are certainly things that you guys are able to do
at Rock Realty how to really help sellers when it
comes to making their house as appealing as possible.

Speaker 3 (17:54):
Yeah, And it's two factors, right, One is how it
looks in person. The other is how it looks on
the on the photos. So you know, doing doing a
little bit of both to to make sure that at
first it's it's great looking on lines that people want
to come through the front door, and then once they're
in the home that it actually looks and you know
even too, right, I mean that's important.

Speaker 1 (18:14):
Just the cookie thing. Is that real?

Speaker 3 (18:15):
I mean, yeah, it doesn't hurt. Yeah, but yeah, there's
there's different things you can do there, but cookie making
cookings is one of them.

Speaker 2 (18:22):
So somebody once that everybody's home has a smell, and
I so that's true, and it's just part of part
of you know, you live there. And it's really important
too as you talk about kind of putting together that
great presentation online and then of course the in person
meeting that expectation and working with a good age I
can help you with that, and then the big and
I feel like kind of this this one point here

(18:43):
is probably a big one, which is working with a
firm that that can reach the greatest number of customers.
Gosh forbid you you do all this work and then
nobody is getting you know, the words not getting out.
You really want to make sure that people are aware, Hey,
we've got this great piece of real estate, that's great
property available. You really want to get that word out,
don't you.

Speaker 3 (19:01):
Yeah, I think it's important. And obviously, you know, any
of the real start firms out there can put the
get the home on the mls, but we've always concentrated
on how can we spread this out? As far as
we can to reach the most buyers possible. So we
have you know, just so many different buyer lead sources
that were putting homes in front of and having those
come in. And we're also you know, doing paid social

(19:24):
media ads over a radius so that you know, people
that didn't even know they're in the market are seeing
the house and maybe they're they're letting their nephew and
niece know about it.

Speaker 1 (19:32):
Yes exactly.

Speaker 2 (19:33):
Katie Show producer was listening to a station yesterday and she.

Speaker 1 (19:36):
Said, Hey, I heard a commercial for Rock Realty.

Speaker 2 (19:39):
Yeah, they're out there there featuring the houses and getting
those listenings.

Speaker 3 (19:42):
We'll put them on the radio too.

Speaker 1 (19:43):
That's right, that's right, great place for them.

Speaker 2 (19:45):
As we talked this morning with Matt Heyman of Rock Realty,
obviously communication is important as well for everybody, and of
course understanding the market. That's a great thing about working
with the team at Rock realteam. More details online Rock
Wisconsin dot com. That's r O c K Wisconsin dot com.

Speaker 1 (20:00):
I'm Matt.

Speaker 2 (20:00):
Before we wrapped this week, just another visit to this
beautiful home seventy seven to twenty eight Carol Lynde Court
in Verona, three bedroom, three bath, two hundred and twenty
six one hundred square feet. It's a really really nice
property and a great location. I'm gonna guess Bethany's phone's
going to be ringing this morning.

Speaker 3 (20:17):
Yeah, I mean a call de sac ranch, two car garage,
large driveway in case you have a you know, a
big family function and you want people to park in
the driveway. The thing I like about the call De
Sack lots is you know the kind of smaller front
yards and huge back here. Yes, I enjoy that myself.

Speaker 1 (20:30):
It is. It's great too.

Speaker 2 (20:31):
And also as kids get a little bit older, especially
and start getting into their teens, and a call De
Sack's nice and peaceful and quiet, they can go out
there and maybe.

Speaker 1 (20:39):
Shoot some hoops.

Speaker 3 (20:39):
Yeah right there, ride the bike sero.

Speaker 2 (20:41):
So what a great what a great property again, this
one right in Verona. All I gotta do is give
Bethany a call, say, Bethany, I'd love to take a
look at this place. Set up that showing again. Their
telephone number for Bethany is six oh eight two one
two forty one oh one. That's two one two forty
one oh one for Bethany with the house at seventy
seven to twenty eight Carolyn Court in Rona. Don't forget
about the website for Rockrealty Rock Wisconsin dot com. That's

(21:03):
R O c K Wisconsin dot com. And our telephone
number six O eight six seven three fifty four hundred
sixty four fifty four hundred, six seven three fifty four hundred.
How many times do I say that number a day? Man,
it's been a bit, it's been a few and I
still yeah, six seven three fifty four hundred, I'll say it.

Speaker 1 (21:17):
Make sure you get it right.

Speaker 2 (21:18):
Great to see you enjoy this beautiful day. Mat YouTube
be tamen of Rock Realty. Vicky mcckea comes your way
next right here on thirteen ten WIW
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