The Moving Market with Rock Realty

Episode Transcript

Speaker 1 (00:00):
Hey, thirty five thirteen ten Wi b A and ask
the experts. Brought to you by Rockrealty Online, Rock Wisconsin
dot com. That's our ock Wisconsin dot com. Great website,
great resource to learn more about Rockrealty. Also a fun, little,
uh little diversion from our busy, chaotic days. It's always
fun just to scroll through and take a look at
some of the beautiful homes up at rock Wisconsin dot com. Again,

(00:22):
that's our ock Wisconsin dot com. They're telling number six
oh eight six seven three fifty four hundred. That's six
oh eight six seven three fifty four hundred. And joining
us in studio this morning from Rockrealty, the one and
only mister Matt Heitman, Matt, how you been Man? Good?

Speaker 2 (00:34):
More, I've been doing good. It's good to see you.

Speaker 1 (00:36):
And we are going to be talking about the real estate,
the kind of an overview of the climate kind of
cooling some may say, some may say, well, it's just
compared to what it was previously, maybe cooling, but it's
still red hot. So we'll talk a little bit about
about where things stand there. But uh, a few thanks.
Keep in mind, as we talked about I mentioned the
website Rock Wisconsin dot com have mentioned the website rocklistings

(00:58):
dot Com, and before we get to this week's feature listings,
let's actually listening. Let's actually talk about rocklistings dot Com.
Really cool promo you have going on right now for
sellers and buyers things to really help them when it
comes to the moving process. And correct me if I'm wrong, Matt.
For a lot of folks, what holds them back from
buying or selling is simply the active of moving. Sometimes

(01:19):
can slow folks down, can't it.

Speaker 2 (01:20):
Yeah, Yeah, I mean I'd say that's the obstacle is
the inconvenience of it, all right, And especially if you've
lived at a place for a while and piled up
as much stuff as you or I have, you know,
having the ability to get a container delivered to your
house and not having to move same day in a
big truck is really important. So we wanted to put

(01:42):
together a promotion to offer that as an included service
for our clients. So, yeah, people are taking advantage of
it signing up at rocklistings dot Com, and we've gotten
really good feedback on not only just the process for
the real estate side of things, but the move itself
and how partnering with Totally spaced Out has really worked

(02:03):
out well for them.

Speaker 1 (02:04):
Make the moving days moving days as opposed to one
single day with ITCHES. It gives you tom as it
convenes a really great feature and really great benefit of
working with Rock Realty. All the details available to you
at Rocklistings dot com. That's Rock r o c K
Listings dot com. Speaking of things that are listed, we've
got a featured listing this week, Billy Shipier, Shiplear.

Speaker 2 (02:24):
Shipler, Shipler.

Speaker 1 (02:26):
Why did I say Shipleier Shipler?

Speaker 2 (02:28):
Have I met Billy? I feel like I believe, I
think yeah in one time.

Speaker 1 (02:33):
His name sounds very familiar and he's got a fantastic listing,
and I was absolutely amazed. As we talk about this condo.
It's if I say a Madison condo, people get a
vision of what it is. This is not does not
necessarily fit that vision. It's got the benefits of both
condo ownership but also the benefits of of your own home.

(02:54):
Let's talk a little bit about about this property right
at ninety three Craig Avenue.

Speaker 2 (02:59):
Yeah, I mean this is this is my type of condo. Yes,
right ninety three Craig Avenue. It's two bedroom, one bath.
But it's a standalone condo. It's a it's a house,
it's a it's a single family house that is part
of a condominium association, so that you know, get your
lawn mode and you get your snow taking care of

(03:21):
and yet you still have a house. So really big
fan of this one. I think it's perfect for you know,
whether it's a first time home buyer or you know,
someone looking to downsize. You're you're sitting right in the
thick of near west Side Madison, over by Whitney Wayne University,
near Hilldale, Maull and two hundred. Yeah, that started with

(03:42):
the two two hundred and sixty five thousand dollars.

Speaker 1 (03:45):
That is the price, and we probably should have led
with that too.

Speaker 2 (03:48):
I probably should have led.

Speaker 1 (03:49):
You're in a great neighborhood. You're right by Hilldale, You're
right by the bus line, you're right by the campus
you mentioned too. It's a home run if you are
somebody looking maybe that first home or you're looking for
you know, you kids are out of the house and
you're looking for a great place to live again. All
one level, Absolutely fantastic. Yeah. Main Florid laundry, which is
really really cool on this and again that price two

(04:12):
hundred and sixty.

Speaker 2 (04:13):
Five poul you're not gonna fine very very low Kondo
fee as well.

Speaker 1 (04:16):
Oh yeah, you would point that out as that's and
that's great to hear also, and so you know, I
will hope Billy's phone starts ringing and ringing quick because
his telephone number is six oh eight three seven one
forty six forty. That's three seven to one forty six forty.
Tell them you want to see this house at ninety
three Craig Avenue, all the great greatness of city living
of course with your very very own house. And again

(04:38):
you let somebody else take care of all the all
the maintenance stuff. Again going back to just like the
perfect first home and else the perfect home for for
somebody that may want to spend some time away from
their home and not have to worry about mowing and
other things. So really cool property. Again, this is right
at ninety three Craig ab Give Billy a call to
help number six oh eight three seven one forty six
forty that's three seven to one forty six forty, and

(04:59):
also see it at rock Wisconsin dot com. So question
folks will often ask is cooling. The real estate market
is a cooling. What's kind of going on? What are
the numbers showing, Matt, What are you seeing on the ground.

Speaker 2 (05:10):
Yeah, I would say that, you know, we're definitely and
I've talked about this, but we're definitely seeing a leveling
out of the market, which is, uh, it's healthy. Yeah, right,
it's good for buyers. Right I would say that we've
had a lot more buyer interests in the past couple
of months than we've seen and we're also seeing houses

(05:31):
sit on the market a little bit longer.

Speaker 1 (05:33):
You mentioned being good for buyers, the market is good
for sellers as well right now. I mean we talk
about you know, things kind of leveling off and and
kind of stabilizing a bit. Is not only is it
great if you're looking to buy? Is is there some
great opportunities out there? But folks that have maybe been
holding back on listing their homes, they would be amazed

(05:54):
at what the type of value that they're that they're
sitting on right now.

Speaker 2 (05:57):
I mean, there's been a lot of equity that home
owners have been able to build up over the last
you know, ten to twelve years, let's call it, right,
that that homes have appreciated in price. I think that
you know, if you if you're thinking about selling, it
would be a good time to get that on the market.
I think that, you know, if rates do drop a
little bit over the month, next month or two, I

(06:19):
believe the Fed's meeting what today or tomorrow today? Yeah,
and if if you know, rates do come down to touch,
you're going to have even more buyers coming back into
the market. Right But you know, we are seeing that
homes are staying in the market a little bit longer.
But there's there's there's a nice a nice levelness right now.
There's you know, you can you're you're seeing that home

(06:43):
inspection contingencies are being accepted again, you know, and homeowners
are still getting solid prices for their for their house.
But you know, it all depends on how they price it.

Speaker 1 (06:53):
And interesting when you mentioned the interest rates, people sometimes
wonder about level the Fed. If the FED raises are
lowers rates, what does that mean for for my data?
It it that's for banks and that eventually trickles through
the entire system and can see some season pretty saving
it's pretty good savings. So a really really good thing
to be to be aware of and keep an eye
on as well. It's a great time if you're looking
to list. Also great time if you're looking to buy

(07:14):
right now again, you can learn more online Rock Wisconsin
dot com. That's our o c K Wisconsin dot com.
So what are some of the factors that are that
are helping house prices kind of moderate and kind of
kind of level off, Matt, What are we seeing in
that area?

Speaker 2 (07:27):
Well, we're seeing some inventories kind of rise a little
bit so that there's more options out there, you know,
to where previous years we would have you know, homes
on the market for less than thirty days and now
we're now we're up pushing closer to forty days, right,
so that buyers can actually go through and see a
couple of homes before making making an offer. And you know,

(07:50):
inventory is compared to you know, last year, we're probably
up about sixteen percent as far as how much inventory
listing inventory is out there for buyers.

Speaker 1 (07:59):
One of the things to what we're seeing is kind
of it's it's people may not think as directly related,
but things like you know, as we have a very
strong economy when it comes to job opportunities, we're seeing
wage growth as well. Those type of things as well
are very encouraging for house sales, aren't they.

Speaker 2 (08:14):
Yeah. I mean, as we're you know, over the years,
we've seen between four and six percent kind of price
appreciation year over year for homes, and you know, but
we're also people are forgetting that. We're also seeing wage growth,
like you mentioned, and it's kind of averaging around four
percent annually. So people are getting paid more, right, that's
kind of one of those things that's almost demanded with

(08:36):
the inflation that we had seen over the last few years,
and to stay competitive, you know, employers are having to
increase their pay to people and so that does help,
you know, kind of put a floor under the housing
market as well, because if people are getting paid more,
they can afford more and they can buy a more
expensive home.

Speaker 1 (08:54):
What is it when we talk about that something when
it comes to pricing on these on homes, obviously there's
going to be some one of the I think one
of the very fascinating things. It's just for folks that
even just are interested in kind of watching and seeing
what goes on in real estate is kind of how
the inner workings work in pricing what exactly when it
comes to pricing. Does this data indicate for folks what

(09:16):
should what should sellers know then about pricing that?

Speaker 2 (09:19):
Yeah, I think pricing right now is more important than ever.
You know, the difference between let's say, listing your house
a three ninety nine or four hundred thousand or listing
it a little more attractively at like three seventy five
could be a big, big difference. It could be a
difference between you know, six to eight showings and no showings.

(09:39):
So it's it's super important to work with an agent
to find out exactly where to price your home. The
last thing you want to do is is price it,
price it too high, have it sit there and then
appear stale right and looking at previous sales, looking at
current pending sales, things like that are are that much
more important right now how to price it since we're

(10:01):
in such a kind of level market. If you're in
a level market, you want to have an advantage compared to,
you know, the people down the street that are selling.

Speaker 1 (10:08):
You mentioned kind of stale. Like people do pay very
cool attention today is on market, don't they?

Speaker 2 (10:12):
They seem to write, I don't you know the online
websites and portals contribute to that because the older the listing,
you know, the further number of next pages you have
to share, yes, right, so you gain less and less interest,
you know, unless you've got to a firm that's actually
pushing it via social media and throwing paid ads at

(10:33):
it like we do people to try to keep people engaged. Right,
But yeah, it it has a natural effect of a cooling.

Speaker 1 (10:43):
Period you talk about two bout kind of building that
excitement and keeping keeping things fresh. And that's an important
thing too, is you know, when you're choosing an agent
to work with, I think sometimes you know, buying working
with a buyer's agent, the importance of one that's really
actively working and understands you, but a listing agent as well,
that that's not only going to help you kind of
price things and from the beginning, but really make sure

(11:03):
that that that that effort is sustained that if you know,
you never know, this weekend there may be thirty other
houses just like yours that hit the market and that's
going to affect things. Having an agent that's going to
be that's going to be responsive during that time and
say listen and working with with like Rock Realty for example,
that's going to keep promoting and making sure that your
house is is before people's eyes to get that sale.

(11:25):
That's an important aspect of all. This isn't a matt Yeah, I.

Speaker 2 (11:27):
Think you have to act in real time, right and
and not necessarily go off the old data. I mean
they can even go in and looking at current pending
sales to see, you know, which home's gotten accepted off
for how are they priced? Right, We're not going to
know what the sale price was until after closing. But
it's it's a data point, right, And I think that's important,

(11:48):
especially in this market, because you have to bob and
weave as you see what's happening with the market at
the moment.

Speaker 1 (11:55):
Use that word data point. By the way, for folks
that in real estate can be a very glamorous, a
very enjoyable fun. We talk a lot about, you know,
the emotion and helping people find that perfect home. There's
also a lot of numbers involved in. I know. One
of the things with with what you guys do a
Rock Realty is work really hard at collecting data, disseminating data,

(12:17):
working on those those points to make sure that that
using not just the reality of this is a great investment.
It's a great place for families, but also it's a great,
great financial choice as well.

Speaker 2 (12:27):
Yeah, you know, it's interesting. We're trying to incorporate as
many different things as we can to get to kind
of the best result for our clients. And one of
those things we've always looked at, you know, previous sales
factor in a number of bedrooms, square footage, updates, all that.
Now one of the things that we've tried to start
incorporating is actually taking the data, taking the Excel sheets

(12:48):
and maybe that's even of just a particular subdivision, throwing
it through AI and seeing if they have any trends
that they're identifying too. Oh fa. So yeah, we're we're
doing a few things like that, a little outside the
box to get an idea where we need to be.

Speaker 1 (13:02):
For people that don't know, I know this because I
get a chance to talk with you off the aquirit,
you're very For people that I love technology, you're on
a whole other level. I mean that is something though.
For people that don't know, that is something that that
you're very interested in, is using technology, using basically any
tool out there to really improve what you guys do

(13:23):
are doing it Rock Realty. Yeah.

Speaker 2 (13:25):
I mean, one of our core values is innovation and
we've always kept that close to heart and it's very
important to us, so we're always trying to stay ahead
of what the latest is. And you know, originally it
was one of the one of the first firms out
there to even you know, procure online leads to one
of the first firms to have their own home search
app right that we use. And now we're incorporating AI

(13:47):
to not only you know, coach our agents, but to
also get better data and better better ideas for clients.

Speaker 1 (13:53):
As we talked to about the app and some other
really cool things with Rock Realty. If you haven't had
a chance to download that app, it's MLS dot rocks
slash app. That's MLS dot rocks backslash app. You can
download the app right there the website of course, rock
Wisconsin dot com. That's our ocka Wisconsin dot com. We'll
talk a little bit more with Matt about about the
housing market and of course what we're seeing when it

(14:14):
comes to the overall climate of real estate. We will
do that and look again at our featured listing. We'll
do that next has ask the experts with Matt Heyman
and Rockrelde continues right here on thirteen ten Wui v
A eight fifty one thirteen ten doubu I b A
and ask the experts with Rockrealty hanging out this morning
and studio with Matt Heyman of Rockrealty. The website Rock
Wisconsin dot com. That's our ocka Wisconsin dot Com mentioned

(14:37):
the app before the break, Get a chance download that
whether you have an iPhone or an Android, they have
an app for both platforms against MLS dot rocksbackslash app.
I mentioned Rocklistings dot Com. Great website. There another one
that we haven't mentioned yet, and we talk about innovation,
technology and kind of moving things forward. Wisconsin Buyer Agent
is a cool concept and I think it's a to

(15:00):
Rock Realty and that you have a chance to get
to know the agents at Rock Realty. They've got nice bios,
great information. You can schedule an appointment as well, whether
it's a phone chat or a video chat with the agents,
kind of interview them before you choose one. Just head
on over to Wisconsin Buyeragent dot com. That's Wisconsin buyer
agent dot com. Anyone that's ever bought a home or
listed their home knows that that relationship with your with

(15:23):
your real estate agent is really really important, having a
good connection and that Wisconsin buyer agent can really help
you make a great decision. And Matt as we talk
about making great decisions, and one of the things I
saw one of the notes for buyers says, seize the day.
And that's really important, isn't it to kind of be
in the moment and be ready to go when when,
when the opportunity presents.

Speaker 2 (15:44):
Itself, right, Yeah, on the buy side, you mean, yeah,
for buyers, Yeah, yeah, definitely, it's important to do your
homework and your legwork beforehand, have everything in order, right,
have gotten not only preapproved, but maybe even gone a
little bit further. You know, in the underwriting process. You
can do things like that so that when you submit
an offer, it shows that you are very prepared. You've

(16:07):
you're a seasoned buyer at this point because you've done
the homework on the back end. So being prepared to
go in and make an offer on the home of
your dreams right is super important. I think that you
know that also includes like going on a few showings,
even if it's not the perfect home, so you can
get an idea of what your priorities are.

Speaker 1 (16:28):
I you know, I always encourage people to go to
rock Wisconsin dot com, even if they're not looking to
buy or even if they're not looking to sell. But
it does I think some of it. One. I find
it a lot of fun to just to peruse. But
I do think, as you mentioned, kind of having you know,
whether it's looking at houses that you may not even
necessarily be exactly what you're looking for, to get a
feel for it. Kind of tracking this stuff too is

(16:49):
fun as well to kind of because you don't know
what you don't know, and you don't know what you're
gonna like until you see it. You don't know what
you hate until you until you see it, and kind
of following following along on the website rock Wisconsin dot com,
I can really give you a good base so when
that day does come, you've got you've got a little
background information and understanding the market. What about speaking of
background information in the markets, one of the things that
is fascinating about real estate is the changing market is

(17:11):
it's fluid. It's never it's never sat in stone. And
that's an important as we talk about, you know, checking
in at the website, and of course working with a
good agent, really having somebody to communicate will and well
with and understanding that the markets are changing and being
being responsive and proactive to that.

Speaker 2 (17:28):
Yeah, I mean, especially in Wisconsin, you know, April in May,
the market's a lot different than September October, right, you know.
And I've said on the show before that, you know,
I think every time I've ever purchased a home personally,
it's been in October. No, I think that there's an opportunity,
especially for buyers to go in and have a little

(17:50):
bit of negotiation room. Right right now, we're seeing a
lot of offers that are getting submitted below listing price,
right you know. A lot of times they're not way below.
It's not like it's this huge discount, but it's an
opportunity right now. And I think buyer, the savvy buyers
are realizing, Hey, if I can get in now and
I get the right house, the refinance can happen in

(18:11):
the future.

Speaker 1 (18:12):
What about And I want to ask you too about
that real quick, as we're kind of looking towards October
and fall, and it is and you mentioned every you know,
the houses you bought typically in October It is really
just a little tip if if somebody's been kind of
on the sidelines, are kind of looking for that right moment.
It is a really great time right now, isn't it.

Speaker 2 (18:30):
Yeah. No, we have a number of available listings right now,
and they're awesome homes. We talk about them here on
the radio, and it's just it's surprising that some of
them are still still available, to be honest. So I
think a lot of people rushed in in before September
so to try to get in the home before the
kids go back to school. And then I think that

(18:51):
right now that buyers are going to come back out
soon if the rates drop and so over the next
month month and a half, we're going to see an
increase in the buyer pool. However, if you act now
before those buyers hit the market, then you have an
opportunity as a buyer.

Speaker 1 (19:05):
We're in a really nice window right now. It's a
great time. But thinking about looking at a new home,
great day to give them a call it Rock Realty
six eight six seven three fifty four hundred. That's six
oh eight six seven three fifty four hundred. Of course
you can learn more online and check out some great
listings at Rock Wisconsin dot com. That's r O c
K Wisconsin dot com. And speaking of that, we're going
to get to the featured listing and just one moment,

(19:27):
but I did want to ask you to, uh, Matt,
as we as we kind of take all of these
you know, people I hope are kind of getting the
understanding of there's a lot to real estate. And one
of the great things about working with a really good
agent is they're able to kind of kind of break
it down, if that makes sense, Like there's a lot
of different factors going on and understanding like this is
why we this is why we'll make this offer, this

(19:50):
is why we're setting this price for listing. Agents do
a lot of work that people don't always fully appreciate.
There's a great value there. There's also a great value
in kind of having that that really good relationship working
relationship with yourself and your agent. And I think of
things like the Buyer Agent Wisconsin buyer agent dot com.
What a great opportunity is that that is for folks
to find somebody that they really connect with them work

(20:11):
well with.

Speaker 2 (20:11):
Yeah, exactly, And you know that that site can be
used for listing as well. You know, and you can
go through and see if there's there's a right fit
for you. Maybe there's two or three that you're you're
thinking about interviewing, and you can just request an interview
on there, whether it's an in person or a video meeting.
Pretty easy, you know, no pressure, and there's chat with
it one or two agents and see which one do

(20:33):
you jive with? Right because being in this market, this
market's different than the other markets. Yeah, sometimes similar, but
you know, always different. So even if you've been through
this a number of times, this is your fourth transaction
in real estate, it's really important to you know, find
the right person that's got the the boots on the ground,
that knows exactly what's happening.

Speaker 1 (20:53):
It's a really great day to start that relationship. Tele
for number six so eight six seven three fifty four hundred.
That's six O eight six seven three fifty four hundred.
Quick peek at our featured listing this week and an
amazing opportunity. A beautiful condo on the city's west side,
right at ninety three Craig Avenue, two bedroom, one bath,
uh two hundred and sixty five thousand. You're not going
to beat that and it's a standalone condo too, Matt,

(21:14):
which is a very unique opportunity for folks.

Speaker 2 (21:16):
Yeah, ninety three Craig Avenue, right over near University and
Whitney Way close to Hilldale Courts. Countertops your own yard
and someone else mows it for you. Uh here your
own driveway, but someone else shovels it for you.

Speaker 1 (21:30):
Yes, as we're almost October, we should probably mention ours.
You may be mowing and shovel in the same week
and leave that to somebody else. So it's a great opportunity.
This morning pick up phone, give our good buddy Billy
a call his telephone number six so eight three forty
six forty that's three seven forty six forty Tael, Billy,
you want to see this beautiful house ron on Craigsab

(21:51):
craig ab and of course the website for Rock Realty
is Rock Wisconsin, Rock Wisconsin dot com. Matt, it's always
great chatting with you and enjoy this great day YouTube
thinking it kind of comes your way next right here
on thirteen ten Wi b A