PRmoment Podcast

PRmoment Podcast

The PRmoment Podcast is a series of life story style interviews with some of the leading lights of UK PR.

Episodes

May 8, 2026 14 mins

Welcome to the News Review on the PRmoment podcast. In this weekly show I’m joined by Mark Borkowski and Angie Moxham. Here's the agenda for PR Masterclass: AI in PR.

In the PR News Review we look at the biggest news stories of the week from a PR perspective and this week we're talking about the UK local elections results.

We discuss the predictably huge gains for Reform and the huge losses for Labour.

We also talk about the...

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We probably don’t talk about it enough but we’ve all benefited from the increased depth and breadth of public relations which has developed over the past 20 odd years. 

This change has probably been most vividly illustrated in consumer public relations. Which is why it's going to be so interesting to talk to today's guests: Charlotte Brooks MD, Mischief and Dan Deeks-Osbourn, head of strategy, Mischief as we compare consum...

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A PRmoment Podcast discussion analysing Sir Keir Starmer's failing leadership.

Starmer's leadership critique
Angie Moxham and Mark Borkowski identify poor messaging and lack of decisiveness as fundamental failures in Starmer's administration. Leadership weakness is exacerbated by Machiavellian advisors and poor personnel choices.

Political succession forecast
Analysts predicted brutal local ...

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Today we’re chatting to Zeno’s Sarah Ogden and Thomas Bunn about its Clarity 2030 report. The report identifies a fundamental shift in the PR sector suggesting we are moving from the "Information Age" (where PR focused on distribution and volume) to the "Intelligence Age" (where PR must focus on strategic counsel and business outcomes).

The report suggests PR has a Readiness Gap - in essence it is saying that cur...

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Welcome to the PRmoment podcast and on the show today we’re chatting to Jim Donaldson about the news that WPP might sell Burson.

Previously Jim was CEO UK and Middle East at Fleishman and held senior roles at both Weber Shandwick and Hill & Knowlton. He is now a non-exec to a raft of independent PR firms including Woodrow, Schon&Co and Matlin PR.

Before we start, don't miss our new PR Masterclass: AI in PR.

Chec...

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This week's PR News review covered Donald Trump's foreign policy, the resulting and global chaos before moving on to disucss NASA's Artemis mission for its public relations.

Trump's foreign policy rhetoric
Mark Borkowski and Ben Smith centered on whether Donald Trump's actions were aimed at selling war or peace?

Borkowski argued that Trump failed in the propaganda war with Iran by not achieving ...

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Summary

This PRmoment Podcast discussion with James Thomlinson centered on the theme of agency paralysis within the PR industry due to economic pressures and the increasing complexity - of both the PR market and the PR agency business model.

Agency paralysis discussed
James Thomlinson argues that agency paralysis is a trend within the Public Relations industry caused by increased simultaneous pressures and the extensive...

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April 2, 2026 57 mins

Welcome to this special podcast to celebrate the shortlists for the PRmoment Awards.

In this show we're going to be talking in detail about the shortlist for the PRmoment Awards in London and we'll be talking about the shortlist for the North next week.

On the show today we're going to be discussing the shortlist, talking about which firms were shortlisted the most and revealing some new data highlighting some of the e...

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Welcome to the News Review on the PRmoment podcast. In this weekly show I’m joined by Angie Moxham and Mark Borkowski.

In the PR News Review we look at the biggest news stories of the week from a PR perspective. This week, we're talking about Huw Edwards' publicist Barry Tomes leaving GMB hosts Susanna Reid and Ed Balls speechless, what to expect from Meta and Google as social media gets its Big Tobacco moment and whether ...

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Our March review highlighted a resilient M&A market and increased pitch activity with specialist agencies dominating wins.

Pitch and M&A Market Health
The PR pitch market is good with high agency confidence, but client decision-making timelines are lengthening, creating a sustained grind. The M&A market is robust, demonstrating strong resilience with high demand for specialist, technology-driven agencies, p...

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Host:  Will Hart, dean of school, PRmoment Leaders

Featuring:

  • Victoria Usher, CEO and founder, GingerMay
  • David Phillips, co-founder and CEO, Pangolin

This is a special one-off edition of the podcast, hosted by Will Hart who heads up the PRmoment Leaders programme.  Joining Will are Victoria Usher and David Phillips, both founders of successful independent agencies operating for over 10 years and specialising in separate sector...

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This week the PR News Review panel of Angie Moxham, Mark Borkowski and Ben Smith explore Nigel Farage's data-driven political stunt, the gossip surrounding Zendaya and Tom Holland and finish with a discussion about Banksy's identity reveal.

Farage's political stunt
Nigel Farage's action of paying an entire street’s electricity bill was deemed a clever stunt to draw attention to the energy debate and...

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Welcome to the News Review on the PRmoment podcast. In this weekly show I’m joined by Angie Moxham and Mark Borkowski.

In the PR News Review we look at the biggest news stories of the week from a PR perspective and this week we're talking:

  • Starmer, Mandelson and the Iran War
  • Musk, Tesla and Ofgem 
  • PR Ethics, Lobbying Rules and why PR firms need to be increasing careful in choosing their clients

Before we start do check out...

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In this week’s show Ben Smith and Michael Kempner discuss the current US political climate. 

Michael Kempner talks us through the organic growth of MikeWorldwide from a garage in 1986 to a “$70 million turnover”, crediting early success to "intentional serendipity," a strong network, and a focus on problem-solving outside of traditional PR conventions. 

The discussion also covered Michael Kempner's optimism a...

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Ben Smith, Angie Moxham, and Mark Borkowski discuss the Greens' bi-election win in Gorton and Denton, attributing the success of the candidate, Hannah Spencer, and Zack Polanski's  effective communication campaign that provided a message of hope, local authenticity, and leveraged identity politics against Labour. 

On the show we also discuss the language of war in the Iran conflict, where Mark Borkowski noted the problemat...

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March 2, 2026 42 mins

Ben Smith and Andrew Bloch reviewed the UK PR pitch and M&A market in February, noting that the pitch market was "steadier" with clients taking longer to decide, while agency M&A was "booming" with high demand and competition driving up prices for agencies around the £20 million enterprise value, especially those leveraging AI. 

PR pitch wise we saw significant client wins for Edelman, Words and...

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 Ben Smith moderated a discussion between Howard Kosky and Lynsey Barry about the effectiveness of virtual versus in-office PR teams, with an emphasis on how both agency culture and leadership styles are impacted by physical location. 

Howard founded and ran Markettiers for 30 years and built the group to a £38m + turnover. Like most businesses it was office based until Covid and then developed a hybrid in office, virtual ...

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Ben Smith, Mark Borkowski, and Angie Moxham discussed several key topics including the difficulty of the Downing Street director of communications role and the need for a fresh perspective, Jim Ratcliffe's controversial "colonialisation" comment, and the emergence of fake AI experts.

Angie Moxham and Mark Borkowski analysed the Washington Post redundancies, attributing reduced war coverage to "war fatigue" a...

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Elizabeth Giles and Ben Smith of PRmoment introduce its latest PR Masterclass: The intersection of PR and GEO, and large language model (LLM) optimisation, scheduled for February 25th in London with virtual attendance available.

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Welcome to the News Review on the PRmoment podcast. In this weekly show I’m joined by the dream team which is Angie Moxham and Mark Borkowski.

In the PR News Review we look at the biggest news stories of the week from a PR perspective and this week there’s really only 1 story in town, Peter Mandelson and whether he’s going to bring down Sir Keir Starmer's government.

Before we start, check out our latest PR Masterclass: The Inte...

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