Creator's MBA: Marketing Tips for Digital Product Entrepreneurs
The marketing podcast for entrepreneurs building a digital product business that runs on repeat. Each episode covers digital product marketing strategies, AI tools, and growth systems — so you can generate consistent revenue without constant launches. I’m Dr. Destini Copp, business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneurs. If you’re ready to create a business that runs without consuming your life, this show is for you. Learn more at 👉 destinicopp.com
Episodes
You're posting, you're emailing, you've got people on your list and maybe a free community too. And still nobody is buying. Tracy Beavers says that's almost never a visibility problem, it's a conversation problem, and it's a much easier fix than most people think.
Tracy is a business and sales coach out of Little Rock, Arkansas who spent 25 years in corporate sales before building her own business. In this co...
Most creators don't touch Black Friday until the first week of November, and then they're scrambling to throw an offer together and put a discount on it, hoping that one week carries the whole quarter. That's a lot of pressure to put on three days.
In this episode Ruth Poundwhite turns the tables and interviews me about how I actually plan Q4, which starts with treating November 1st through the end of December ...
You already have automations running. A welcome sequence, a few tags firing, maybe a workflow you built two years ago and have not looked at since. Then AI showed up and everybody started talking about automation like it was brand new, and now you are wondering whether what you have is still doing its job.
Steph Blake has been in the online space for over a decade helping small business owners simplify and au...
Almost everybody I talk to has been using AI for a couple of years now. They have a paid subscription, they have watched the videos, they can tell you what an AI agent is. And then you ask what systems they actually have running, and how any of it is helping them make more money, and there is not much of an answer.
I open this one with the thing I changed in my own business, which is that I stopped building m...
The event we ran last month is the first one I did not touch. Not the funnels, not the products inside them, none of it. My team handled everything, and that was a first.
Steph asks what is under the hood at HobbyScool. How we source speakers, who the three humans are, and what changed when Claude and the MCP connectors entered the workflow.
In this episode:
- The repeatable monthly system the w...
A free summit does not make money. The pages behind it do. Registration page, VIP pass, order bump, upsell, membership, and a downsell if they say no to the annual.
Steph walks me through the whole thing and I give her the actual numbers, including what the ads cost and how much goes back out to affiliates.
In this episode:
- The difference between an order bump and an upsell, and how I price ea...
I spend about five hours a week on HobbyScool. Three contractors run the rest of it, and the last event went out the door without me touching a single funnel. It took years to get here, and nobody starts at five hours a week.
Kate Kordsmeier asks how it actually works. Who is on the team, what they own, how I manage people in a different time zone, and the two things I still will not hand off.
In this ...
Most people know me as the Creator's MBA person. A lot of them have no idea I run a whole second company, in a niche I have zero personal interest in. I am not crafty. I built a craft business anyway.
In this episode Kate Kordsmeier interviews me about HobbyScool: where the name came from, the two business models I tried before virtual summits worked, and how the funnel behind a free summit actually makes mon...
Kate and I live twenty minutes apart in Atlanta and did not know each other. In the exact same month we were both quietly trying to build the same peer mastermind. One person got asked by both of us and said, wait, is this the same thing?
This is the behind the scenes of the Weird Hermits, the peer group I credit with more business impact than anything I have paid for.
In this episode:
- How two...
Your best PDF is sitting in someone's downloads folder right now, unread. Not because it's bad. Because nobody wants more homework.
This episode kicks off Beyond the PDF, my free event, with a look at more than two dozen creators who ditched the static download and built interactive lead magnets instead. Some are converting over 50%. And here's how I made it: I dropped every contributor story into NotebookLM ...
The best decision I've ever made in my business wasn't a course or a tool. It was joining a small room of people who actually get it.
In this episode I walk through why a curated peer mastermind changed how it feels to run my business, and why it's almost never the thing people assume it is.
In this episode:
- Why the big decisions get lonelier as your business grows
- What changes when you stop ...
This month I took my entire business apart. Sales pages, offers, what I was promoting, what I was spending money and time on. All of it went on the table.
In this behind-the-scenes episode, I walk you through the full rebuild using my own Creator Growth Flywheel. I share where I think the market is headed, why the human element is the one thing AI can't replace, and how that belief is reshaping my events, my ...
Most conversations about AI automation stay theoretical. This one doesn't.
I sat down with my peer mastermind, a group we call the Weird Hermits, for a roundtable on MCPs in Claude, also called connectors. These are the tools that let your AI plug straight into the software you already use, like Kit, Airtable, Meta Ads, Shopify, and even Instacart.
Six of us walked through exactly what we have running right now, and w...
Most digital product creators assume that scaling means hiring more team members. More support staff, more coaches on calls, more people to manage. My guest today took a completely different path.
After Savannah Gilbo's best launch ever brought in almost 200 new students, her live coaching calls were running 30 minutes over. Her membership deliverables doubled. She was burning out fast. Instead of building a team, we...
Hosted by Dr. Destini Copp · Creator's MBA
What do you do when you have a genuinely engaged email list — great open rates, consistent click-throughs — but your subscribers just won't buy? That's exactly what today's guest, Allie from Allie Scraps, was dealing with. She has 13,000 subscribers, 40%+ open rates, and three to five percent click-through rates. By every metric, that's a healthy list...
This one's a little different. What you're about to hear is a recording straight from our Weird Hermits Roundtable, a mastermind group discussion where we got real about the stuff nobody likes to talk about publicly.
Difficult clients. Refund requests. Payment plans that ghost you. Employees who snap. Customers who buy domain names to smear you. Yes, that actually happened.
The conversation goes deep on what everyone'...
This is part two of a two-part roundtable with my peer mastermind group, the Weird Hermits — a small group of women entrepreneurs who have been in each other's corners for years. In this episode, we go deep on the specific ways we're each using Claude to run our businesses right now.
We cover: what a Claude skill actually is (and how it compares to a custom GPT), the difference between Claude Chat, Cowork, and ...
What happens when five digital entrepreneurs who've been deep in the AI trenches stop holding anything back? You get this episode.
I joined Ruth Poundwhite, Monica Froese, Kate Kordsmeier, and Jodi Bourne — all members of our mastermind group, the Weird Hermits — for a candid roundtable about the shift that's been happening in all of our businesses: moving from ChatGPT to Claude. We're talking real workfl...
You're doing everything right — attracting, engaging, nurturing, and retaining your audience. But when it comes to collecting testimonials, you hit a wall. Sound familiar?
In this episode, I'm answering a question from listener, Johnna Kirk, who gets great feedback in her inbox and on social media but can't get anyone to fill out her Senja or Tally form. Here's the thing: the problem isn't the form. It's the ga...
What if the next person to buy your product isn't a person at all?
In this episode, I'm doing something a little different. I recently published an article called The New Buyer You're Not Optimizing For — and I thought the best way to bring it to life was to share this AI-generated audio conversation I created with NotebookLM. Two AI hosts break down the key research findings in a way that's easy to digest on a...
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