Voice Marketing with Emily Binder
Your brand is building trust or burning it. Most don’t know which. Emily Binder defined voice marketing as a discipline before most brands knew they needed it. She distills 15+ years of experience — from leading acquisition for the Nasdaq-listed pioneer of VoIP to building the premier voice AI platform for financial services — into strategies that make brands impossible to ignore. She consults for technology companies, ETF issuers, and firms of every scale, guiding over $170 billion in AUM. She started this show because the advice she gives behind closed doors deserves a wider audience. Episodes average 10 minutes. She tells you what she sees and what to do about it. Why your brand is sending a message you didn’t intend. What it costs to underinvest in marketing. How to price what you’re worth. What it means to build a human presence when AI is producing everyone else’s content. Contrarian but practical. No sponsors. No guests pitching themselves. Just the unfiltered version. For founders and executives in tech and wealth management who’ve outgrown surface-level marketing advice — and want to think about brand as a moat, not a mood board. Airing since 2018. emilybinder.com/podcast Hosted on Acast. See acast.com/privacy for more information.
Episodes
Your phone is a broadcast studio and you don't need a traditional podcast to build a brand. I break down why the scheduled, RSS-dependent podcast model is legacy thinking, how I get leads from ChatGPT and Gemini without spending a dollar on ads, and why organic content is still the highest-leverage move in your business.
Timestamps:
(0:00) Your phone is a broadcast studio. The permission to publish has always existed — what chang...
Your brand is building trust or burning it. Most businesses don't know which.
Voice Marketing with Emily Binder is about how people actually make decisions, assign value, and choose who gets their business — and what that means for your brand, your content, and how you show up in an algorithm-driven, AI-accelerated world.
Emily Binder has spent 15 years tracking shifts in media, marketing, and human behavior before they becam...
This article went viral in group chats and on X in Q1-26: the "2028 Global Intelligence Crisis" from Citrini Research. It's a thought experiment — not a prediction — written as a fictional macro memo from June 2028 imagining how an AI-driven economic spiral unfolds. I read it at 10pm and couldn't stop. It gave me a lot to think about regarding brand, marketing, and where human value actually lives in this new landscape.
In this ...
LinkedIn is the #2 most cited source for LLMs — only Reddit beats it. AI search is 20 to 30% of all search interactions now. So that's number two in a massive and fast-growing landscape. SEMrush analyzed 89,000 LinkedIn URLs cited by AI tools across 325,000 prompts and found that LinkedIn is the number two most cited domain by LLMs.
ChatGPT Search, Google AI Mode, and Perplexity all heavily cite LinkedIn.
Your LinkedIn post is...
Shamrock graphics on 3/17. Merry Christmas grid posts in December. Happy 4th of July. None of it makes an impact for your business. I break down why holiday content is lazy marketing dressed up as engagement — and the one date-driven move that almost nobody does anymore that costs you a stamp and three minutes.
Watch Instagram Reel
Chapters:
(0:00) Why holiday posts don't attract clients or build your brand
(1:20) The date-driv...
Are you using AI to create content for your personal brand? You might be destroying the trust you've worked so hard to build. When your online persona is crafted by AI but your in-person presence doesn’t match, your audience can feel it. Best selling author of "Good Awkward" and keynote speaker Henna Pryor calls this mismatch "incongruence," and it's one of the biggest dangers for creators, thought leaders, and speakers today. We b...
Most important thing for your brand and marketing as AI content comes in, especially the abundance of AI slop coming in 2026 to 2028. Do you sound like everyone else or do you have an opinion that sets you apart?
Watch this episode on YouTube or Spotify.
Good marketing: You're not meant to be for everyone. You're for a certain audience.
Analogy: you go to a nightclub and there's a strict ripped bouncer at the door. He's bu...
Download my guide: All You Need for a Video Podcast: Apps, Tools, Gear & Tips: stan.store/emilybinder
Free trial of Riverside: emilybinder.com/riverside
Watch this episode on YouTube
Are you leveraging video the right way in your podcast or content? If not, you're missing the top audience growth tool.
Chapters:
(0:00) Power of Video Clips for Your Podcast
(0:17) Leveraging Algorithms for Reach
(0:53) Creating Effective Video C...
Price is what you pay, value is what you get. Here's why you shouldn't lower your RATE and a better way to close deals with price sensitive clients. Emphasize how you save customers TIME and you'll win. Understanding the Real Value of Time in Modern Business Marketing:
Video version: watch on YouTube here.
Book a call with me: emilybinder.com/call
This episode discusses:
-Critical difference between price and value
-Ti...
These topics get views because of human nature. Unlock the power of authentic video marketing with three engaging personal finance attract quality views. Move beyond generic advice and create content that builds audience and trust. This episode provides actionable strategies, critical nuances, and proven tips to elevate your brand and attract prospects.
Download free guide with 3 personal finance video topics + 13 idea starter promp...
Achieving alignment between personal strengths and business roles leads to effortless and natural success. I emphasize the importance of finding roles or building businesses that complement your natural gifts and values. Human Design and Enneagram can aid in self-discovery. Plus, challenges of generative AI technology. Finally, hear what you can get out of my newly expanded coaching for branding and marketing.
Chapters:
(00:00) Intro...
Keyword: Opportunities. I discuss the importance of personal branding, starting with its six components. I emphasize why having a personal brand is crucial even for those in stable jobs or non-entrepreneurial roles. Build trust, create opportunities, and stay top-of-mind. Nuances of maintaining personal brand visuals e.g. headshots.
Chapters
Part 1
(0:20) 1- Identity and values
(0:32) 2 - Expertise and skills
Personal Branding, Speaking Tips, and UX Insights. Medley / round-up of latest tips, guest episode, and apps I like.
Chapters:
(0:35) 1. Tip: Podcast speaking volume
(1:28) 2. Bangers Only with Tom Lydon
(3:00) Case study- UnPodcast - Beetle Moment: LinkedIn videos 10.8k views
(4:00) Why build an audience
(5:15) "Money is good" speech - Atlas Shrugged
(7:20) Fidelity's famous study about investors who lost their password
(8:12) 3. Tip: Das...
More than 35% of Americans earning over $200,000 are living paycheck to paycheck. Watch clip on YouTube.
Lifestyle creep is real. The popularity of shows like "Your Friends and Neighbors" or Netflix's "The Watcher" is no accident. Art imitates life. There are opportunities for great financial advice and planning that will resonate with the reality of investors today. The old messaging that focuses solely on the someday retirement do...
Navigating AI, Social Isolation, and Human Connection in Modern Marketing
A pattern recognition of social trends around human relationships and connection (e.g. neighbors, lack of dating): how this will play out in the AI-driven business landscape. Consider what "community" could actually mean for your business.
Chapters:
(1:11) Trends: 18-24 year-olds not dating
(2:49) Social Media and Fast Content
(6:18) Generative AI
(8:40) Import...
Chewy's $30 Marketing Tactic: Building Lifelong Customer Loyalty.
Chewy is internet-famous for their compassionate approach during the death of a pet. They offer full refunds on pet food and send flowers and a condolence card when a pet passes away (est. $30 investment once per customer). Tangible, heartfelt actions that are timely and on-brand can make a significant impact on retention and brand perception. Brand is...
5 Tips to Build an Audience When You Have Low Social Followers (the Algorithm Advantage)
Discover why follower counts no longer matter and learn five social media strategies specifically designed for efficient, organic content marketing. Maximize your lead generation efforts by understanding how to test content structures, transform impactful ideas into newsletters, expand reach across multiple platforms, utilize new...
Human Creativity in AI-Powered Marketing: Insights from OpenAI’s Super Bowl Ad
Watch this episode at youtube.com/emilybinder
Discover why OpenAI, the top generative AI platform, chose a human-created ad for their $14 million Super Bowl LIX spot which aired February 9, 2025. I discuss the balance between AI assistance and human intuition in marketing and daily business communication, highlighting the importance of authenticity...
Tips from my coaching session with a financial institution President to prepare for his upcoming speech to 800 people. Body language, tone and pitch are 93% of communication. You don't have to have the perfect words. But if you're hunched, throat's tight and your voice sounds thin, people can't even hear the words you say.
Stage Presence and Vocal Confidence: I discuss effective strategies for enhancing speaking delivery, including ...
Navigating Trademark Disputes and Content Creation Challenges. When is it worth your time to go after someone who uses your trademark in a grey area or fair use manner that is not referencing your brand?
At the end of the day, just be a human being when you do business. If you have an issue with someone's content, try having a simple conversation before taking action that could hurt a creator, especially a small business owner. I ha...
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