Adtech Unfiltered
An advertising technology and digital media podcast with Noor Naseer for marketers looking to stay on top of trending topics impacting the digital marketing industry. Powered by Basis.
Episodes
Media is being rebuilt from the ground up. In this episode of Adtech Unfiltered, Axios media correspondent and CNN media analyst Sara Fischer joins Noor Naseer to unpack how AI, consolidation, creator-led businesses, and shifting consumer behavior are reshaping media. They discuss why audience attention is more fragmented than ever, what publishers are getting right (and wrong), how AI is changing the economics of journalism, and w...
In this episode of Adtech Unfiltered, Nick Riebel, former VP of Digital Marketing at Eos Fitness, joins host Noor Naseer to unpack what it really takes to connect with today's audiences. He explores how marketers can leverage CDPs, audience insights, and paid media to create emotionally resonant brand experiences. From decoding platform-specific strategies to embracing AI and experimentation, Nick offers candid insights into naviga...
Innovation gets thrown around a lot in advertising—but what does it actually mean inside an agency? In this episode of AdTech Unfiltered, we sit dow...
Patchwork privacy fixes and workarounds are failing brands and advertisers. Liz Emery, co-founder of Vyvr, is tackling the adtech industry's battle with signal loss and compliance challenges. She joins host Noor Naseer to share critical lessons from the privacy trenches, practical advice for avoiding legal risks, and her vision for building data infrastructure that's ready for whatever comes next—from AI to new privacy laws a...
How can publishers reclaim online conversations from walled gardens and build thriving, brand-owned communities—while attracting advertisers and users alike? Jim Daily, CEO of OpenWeb, joins host Noor Naseer to discuss why moderation remains essential to fostering safe, productive dialogue for both consumers and advertisers. From tackling toxic comment sections to creating decentralized, publisher-level social platforms, Jim ...
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