Nudge
Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.
Episodes
September 14, 2026 • 31 mins
Nine months ago, I started to apply one of Rory Sutherland’s most common bits of business advice.
Today on Nudge, I share what happened and if I think it works.
---
Get my 40 small bets: https://nudge.kit.com/c69cd49a9a
Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults
Join 12,199 readers of the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Connect on LinkedIn: https://www.link...
Listen
Watch
Mark as Played
September 7, 2026 • 25 mins
There’s one simple tactic that makes entrepreneurs 6x more likely to get funding.
At least that’s according to today’s guest on Nudge, Harvard Professor Leslie John.
She’s spent her career studying decision-making and reveals why:
- Flawed leaders inspire more trust
- Authenticity gets you job offers
- And how crying at work is perceived
---
Unlock the Nudge Vaults: https...
Listen
Watch
Mark as Played
August 31, 2026 • 34 mins
Have you ever finished a book you dislike just to say you’ve finished it?
Have you loaded up Duolingo at 11:55pm to keep the streak alive?
Have you felt the crushing disappointment of realising you forgot to record your run for Strava?
If so, metrics might be controlling your life. And philosopher C. Thi Nguyen, my guest on today’s episode of Nudge, thinks that’s a problem.
Nguyen believes that our lives...
Listen
Watch
Mark as Played
August 24, 2026 • 23 mins
On April 26th, 2026, Sebastian Sawe did what many thought was impossible.
Running the marathon in under two hours.
Today on Nudge, I explain the psychological tricks Sawe may have used to break the record.
---
Become an FSB member: https://get.fsb.org.uk/nudge/
Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults
Join 12,199 readers of the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Conne...
Listen
Watch
Mark as Played
August 17, 2026 • 25 mins
In 1997, Miss USA won Miss Universe with one perfectly judged answer.
She revealed just enough to charm, but not enough to shock.
Harvard professor Leslie John says that's scientifically proven to persuade.
Her research shows revealers are more likeable, more hireable, and even more dateable.
In this episode, she shares why oversharing beats staying guarded, why privacy promises make us shy, and how putting fears into words can...
Listen
Watch
Mark as Played
August 10, 2026 • 24 mins
Katy Milkman shares one technique that could keep you exercising for 55% longer.
---
Become an FSB member: https://get.fsb.org.uk/nudge/
Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults
Katy’s book: https://amzn.to/3RF63xA
Katy’s podcast: https://www.schwab.com/learn/choiceology
Katy’s newsletter: https://www.katymilkman.com/newsletter-milkman-delivers
Subscribe to my new...
Listen
Watch
Mark as Played
August 3, 2026 • 27 mins
To persuade someone, most of us are tempted to use fear.
We tell clients how much they’ll struggle if they pick a competitor. We tell our kids how they’ll lose TV time if they don’t finish their homework. We plead with our partners to kick bad habits by highlighting how unhealthy it’s making them.
We all do it; we opt for doom-and-gloom messages baked in fear.
But today's guests on Nudge, Eliz...
Listen
Watch
Mark as Played
July 27, 2026 • 30 mins
In a fairly inconspicuous SXSW podcast, two marketers shook the music industry.
Jesse Coren and Andrew Spelman, two co-founders at Chaotic Good, explained how they make bands go viral.
Their methods shocked people.
Today on Nudge, I reveal how these two marketers use psychological hacks to manipulate the masses and make 'indie' bands mainstream.
---
Become an FSB member: https://get.fsb.org.uk/nudge/
...
Listen
Watch
Mark as Played
July 20, 2026 • 28 mins
In 2007, two Harvard researchers added a splash of balsamic vinegar to beer.
When drinkers knew the beer contained vinegar, they hated it.
But when the researchers told them “this is our MIT brew," the majority loved it.
The study reveals the secrets behind marketing.
On today’s episode of Nudge with award-winning science writer David Robson, we explain how good marketing can shape our percep...
Listen
Watch
Mark as Played
July 13, 2026 • 19 mins
Imagine you’re a chef.
You are shown the recipe for a soup. It has five ingredients.
You’re told to improve the recipe.
What do you do?
96% of people reveal a bias when answering this question. And that bias makes marketing less effective, communication less engaging and products less appealing.
Find out why in today’s episode of Nudge with the award-winning professor Leidy Klotz...
Listen
Watch
Mark as Played
July 6, 2026 • 26 mins
The British government recently announced a ban on all social media usage for children up to the age of 16.
But will the ban work?
Today on Nudge, I explore the psychology of restrictions, bans and friction.
Warning: this show is restricted to those aged 16 or over.
---
Become an FSB member: https://get.fsb.org.uk/nudge/
Use code NUDGE for 10% off your FSB membership.
Unlock the Nudge Vaults: ht...
Listen
Watch
Mark as Played
June 29, 2026 • 39 mins
World-leading behaviour change expert Katy Milkman details how to change your habits.
---
Become an FSB member: https://get.fsb.org.uk/nudge/
Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults
Katy’s book: https://amzn.to/3RF63xA
Katy’s podcast: https://www.schwab.com/learn/choiceology
Katy’s newsletter: https://www.katymilkman.com/newsletter-milkman-delivers
Subscribe to m...
Listen
Watch
Mark as Played
June 22, 2026 • 31 mins
In December 2018 Gatwick Airport shut down. 109 eyewitnesses reported sighting 170 drone flights over the airport.
All flights were grounded, and the nation braced for a terrorist attack.
But what if those sightings weren’t real but instead an imagination caused by expectations?
In today’s episode with award-winning science journalist David Robson, we explore the science of the expectation effect.
Lin...
Listen
Watch
Mark as Played
June 15, 2026 • 23 mins
The broken windows theory suggests that one broken window can cause a neighbourhood to descend into disrepair. But is it true?
Today, with the award-winning professor Leidy Klotz, we investigate the broken windows theory and explain how environments shape our behaviour.
---
Become an FSB member: https://get.fsb.org.uk/nudge/
Leidy’s book Subtract: https://amzn.to/4df4duk
Leidy’s latest book In a Good P...
Listen
Watch
Mark as Played
June 8, 2026 • 40 mins
Octopus Energy went from £0 in revenue to £12 billion in 10 years.
Today, on Nudge, I chat with their first employee Pete Miller, who explains how they used nudges to grow.
Hear why they:
1) Encourage customers to spin a wheel to reward metre readings.
2) Give away free electricity at 4pm.
3) Play you the number one song from the year you turned 14.
4) And gave away 40,000 electric blankets...
Listen
Watch
Mark as Played
June 1, 2026 • 28 mins
The Enhanced Games, hosted in Las Vegas last Saturday, made a bold claim.
With the use of performance-enhancing drugs, enhanced athletes would break not just personal records but world records.
And the end goal? To sell those same drugs to the masses.
It’s arguably the biggest marketing stunt of the year so far, and today on Nudge I reveal the psychology behind it.
Did the Enhanced Games succeed? Listen ...
Listen
Watch
Mark as Played
May 25, 2026 • 23 mins
In this episode, I chat to Pete Miller, part of the co-founding team at Octopus Energy, who helped design one of the most recognisable new logos in Britain.
Hear how Octopus used two proven psychological principles to build a logo people remember (and why those same principles are being ignored by most of the industry).
You'll learn:
- Why a distinct logo made one beer taste 5% better
- How a 1933 German study explains wh...
Listen
Watch
Mark as Played
May 18, 2026 • 21 mins
In Singapore, a group of runners charge 50p per kilometre to run on strangers' Strava accounts.
That's how far people will go to look fit online.
This episode explains the psychology behind why being watched changes everything.
---
Owain’s book: https://amzn.to/4smVtrP
Owain’s company CogCo: https://cogco.co/
Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults
Join 11,626 ...
Listen
Watch
Mark as Played
May 11, 2026 • 24 mins
Professor Richard Wiseman searched for the world’s funniest joke.
He found it.
But it wasn’t what he expected.
---
Richard’s book Quirkology: https://amzn.to/4shYOJ6
Richard’s book 59 Seconds: https://amzn.to/3Pf9pWI
Richard’s SubStack: https://richardwiseman.substack.com/
Join 11,934 readers of the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
...
Listen
Watch
Mark as Played
May 4, 2026 • 25 mins
Three thousand years ago, Odysseus tied himself to a mast to resist the Sirens.
He didn't trust his willpower, so he removed the choice entirely.
Today, Owain Service, co-founder of the Behavioural Insights Team and CEO at CogCo, calls that a commitment device.
And modern evidence shows it works for everything from saving money to staying married.
---
Owain’s book: https://amzn.to/4smVtrP
Owain&r...
Listen
Watch
Mark as Played
Popular Podcasts
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.
Gregg Rosenthal and a rotating crew of NFL Media hosts including Jourdan Rodrigue, Colleen Wolfe, and Nick Shook provide all the NFL news, previews, recaps and analysis you need to be smarter and funnier than your friends.
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.