The MLO Project
Dismantling the Status Quo, One Episode at a Time. The MLO Project is THE podcast for loan officers and industry professionals who are ready to evolve. We’re here to disrupt the old guard, break free from outdated norms, and deliver insights that actually matter. Hosted by mortgage industry veterans Jason Frazier & Michael McAllister, The MLO Project promises No fluff. No clichés. Just real talk, fresh ideas, and actionable takeaways to elevate your career and the industry. The MLO Project is presented by Empower LO
Episodes
In this episode of The MLO Project, Frazier and Michael break down why HighLevel is hands down the best CRM platform for loan officers today.
They dive into the powerful features that make HighLevel a game-changer, from its scalability for growing teams to its flexibility with tech integrations. Sharing real-world insights from their own experiences, they show how HighLevel streamlines operations, elevates marketing, a...
AI Isn’t the Future..It’s Already Here! In this episode of The MLO Project, Frazier and Michael dive into how AI is completely changing the game for content creation in the mortgage world—and why you can’t afford to ignore it.
They break down real strategies for using tools like ChatGPT and Claude, from crafting better prompts to building custom GPTs for creating content that actually sounds human and connects.
The key?...
In this episode of The MLO Project, Jason Frazier and Michael McAllister break down a major shift in the mortgage game—winning business happens long before the application.
They dive into the concept of the pre-funnel ecosystem and why loan officers must start showing up before buyers are ready. From breaking down consumer barriers to building trust and authority through platforms like YouTube, this conversation is pac...
In this episode of The MLO Project, host Michael sits down with Bryce Gonser, a mortgage powerhouse out of Eagle, Idaho, who closed over 300 loans and $130 million in volume last year. But Bryce didn’t start in lending—he started as a performance coach, and he’s brought that same mindset into building a scalable, relationship-driven mortgage business.
Bryce shares how he went all-in during the COVID years by doubling d...
In this episode of The MLO Project, Frazier and Michael dig into one of the biggest shifts in the mortgage industry right now: AI integration. From AI agents to automated consumer engagement, they break down how this tech is already changing the way leads are generated and converted.
But here’s the catch—automation can’t replace connection. The hosts explore how to keep the human touch while using AI to scale smarter, ...
In this episode of The MLO Project, Frazier and Michael break down what most loan officers get wrong when working internet leads—and how to fix it.
They dive into the real challenges of online lead generation, from setting the right expectations to understanding the mindset of the consumer on the other side of the click. Spoiler: it’s not just about getting leads—it’s about speed, follow-up, and disciplined execution.
P...
Are you playing the game, or are you letting the game play you? Rocket’s acquisition of Redfin isn’t just big news—it’s a heaping dose of reality.
In this episode, Frazier and Michael break down what this means for the mortgage and real estate industry and why the key to surviving this shift is getting to consumers first. The competition is heating up, and those who fail to innovate will get left behind.
They also intr...
Too many people try to fit in when standing out is what makes you unstoppable.
In this episode of The MLO Project, Frazier and Michael McAllister dive into the power of embracing your differences, inspired by Jonathan Haddad’s session at a recent Scottsdale event. Your quirks, your neurodivergence, your unique way of thinking—they’re not flaws. They’re your edge.
They share personal stories, including experiences with a...
Want to build a mortgage business that thrives—no matter the market? Jen Conley is proof that it’s possible.
In this episode, Frazier sits down with Jen, a powerhouse mortgage pro from Southern Ohio, to unpack her game-changing approach to direct-to-consumer marketing and how she uses radio storytelling to connect with clients.
Jen gets real about the ups and downs of the industry and shares why taking control, building...
Texting your leads and clients? You better know the rules.
In this episode of The MLO Project, Frazier and Michael break down the complex world of TCPA and A2P messaging compliance. They cover why express written consent is a must, the risks of non-compliance, and how loan officers can text responsibly without getting hit with fines.
Too many LOs are winging it when it comes to text marketing—don’t be one of them. Learn...
UWM just shook up the wholesale platform game, and we are going to talk about it.
In this episode of The MLO Project, Frazier, and Michael dive into UWM’s big partnership with Sphere LOS and what it really means for mortgage brokers.
They break down how Sphere stacks up against Arrive, LendingPad, and other LOS platforms, what this means for competition in the market, and whether this shift is a win or a risk for LOs. ...
The #1 question in the mortgage world: What’s the best CRM? The real answer? Most loan officers are using them WRONG.
In this episode of The MLO Project, Frazier and Michael break down why CRMs always seem to disappoint—and it’s not the software’s fault. Too many LOs expect a CRM to fix their business when it should be the other way around.
Here’s the truth: Your CRM won’t save you. Your plan will. They’ll show you how ...
RESPA compliance, huh! What is it good for? Absolutely.... In this episode of The MLO Project, Frazier, and Michael break down a hot LinkedIn article from Greg Sher on RESPA reform and why pushing for change might be riskier than you think.
Frazier’s been in the trenches as a former mortgage company co-owner and compliance consultant, and he knows how this game is played. Michael and Frazier unpack what RESPA really me...
Grant Cardone. The 10X Rule. Love him or hate him, there’s no denying the dude sparks reactions. In this episode of The MLO Project, Frazier and Michael McAllister dive into the firestorm that erupted after their email about the book. Some people loved it. Others? Not so much.
Success isn’t about who says it but what you take from it. The best lessons often come from unexpected places (even people you don’t vibe with)....
In the first episode of the MLO Project podcast by Empower LO, hosts Frazier and Michael McAllister introduce the show's mission and dive into a candid discussion about the mortgage industry. Most loan officers are chasing the wrong numbers. The industry is flooded with misleading stats, but what are the REAL indicators of success? Conversations, engagement, and understanding your market—not just sales pitches.
In...
Popular Podcasts
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Listen to 'The Bobby Bones Show' by downloading the daily full replay.
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.