Fitness Business Insights with Matt Robinson

Most PTs are chasing quick wins in their marketing — but that’s why they stay stuck in feast-and-famine cycles. In this solo episode of Fitness Business Insights with Matt Robinson, I break down why 90% of PTs are marketing the wrong way and show you the three key market segments every coach must focus on.

I’ll share stories from my own journey, including mistakes I made early on, and how shifting to this approach gave me stabi...

AI can generate workouts, write macros, and even answer client questions but there’s one advantage it will never be able to steal from you: human-first service.

In this solo episode of Fitness Business Insights with Matt Robinson, I break down the core service edge that sets great coaches apart, and how to use it to out-serve competitors and stand out in a crowded market.

What You’ll Learn

✅ Why “basics beat brilliant” when ...

In this solo episode of Fitness Business Insights with Matt Robinson, I unpack one of the biggest mistakes personal trainers make: misreading their market.

Too many coaches assume they know what clients want—but end up building offers that miss the mark, stall growth, and leave them chasing leads. In this episode, I’ll show you how to truly understand your market, test your assumptions, and create offers that clients are excite...

In this solo episode of Fitness Business Insights with Matt Robinson, I tackle the viral claim that “fitness coaching is dying.”

Spoiler: it’s not. But parts of the industry will disappear.

We dive into the real shifts happening in the market — from AI and tech disruption, to consumer trust issues, to the low standards that drag the industry down — and what all of this means for coaches who want to build a long-term, thrivi...

In this solo episode of Fitness Business Insights with Matt Robinson, I unpack a growing trend in the coaching industry: trainers who want some online clients for flexibility and extra income — but don’t want to go fully online or post content every day.

I call this the Fulfilled Coach approach: a solid in-person business as your foundation, 10–15 online clients for additional income, and a freedom-focused model that protects y...

In this unique episode of Fitness Business Insights with Matt Robinson, I share a full interview I recently recorded for the new podcast Make Life Better by Design, hosted by my long-time PT client and former architect, Kevin Drayton.

This conversation is unlike anything we’ve shared before — not strictly about business or fitness, but about design as a way of thinking, living, and coaching. From my early days in strength &...

In this solo episode of Fitness Business Insights with Matt Robinson, we break down the four key money milestones that personal trainers and fitness coaches need to aim for — and how to actually reach them.

Forget the unrealistic 10K/month promises. This is a grounded, experience-based look at how to build a high-profit, low-stress coaching business — one clear stage at a time.

Matt walks you through the specific income lev...

In this solo episode, Matt builds on last week’s popular interview and goes deeper into what happens after you’ve launched your front-end offer.

Because having a working offer is only the beginning. If you want your fitness business to keep growing (without chasing new strategies every month), you’ll need to refine, evolve, or even replace that offer over time — based on real-world feedback and your business goals.

This epi...

In this special episode of Fitness Business Insights with Matt Robinson, you’ll hear Matt featured as a guest on The Successful Personal Trainer Podcast (UK Edition), hosted by Jono Petrohilos.

Together, they dive deep into Matt’s front-end offer system — the process he teaches fitness coaches to consistently attract better clients, reduce sales stress, and retain clients long-term. You’ll learn how this single system combines ...

In this solo episode of Fitness Business Insights with Matt Robinson, I unpack the accountability illusion. A trap that many coaches fall into when they confuse tracking with real coaching.

You’ll learn how to shift from passive check-ins to proactive coaching, why softening standards damages long-term results, and how to scale accountability without burning yourself out. Plus, I share the exact five-step Accountability Loop I ...

Coaching Reframe for Fewer Client Headaches

🎙️ Episode Summary

In this episode of Fitness Business Insights with Matt Robinson, I unpack a simple yet powerful coaching reframe that can save you from unnecessary stress, awkward conversations, and client confusion. Whether you’re dealing with late clients, non-adherence, or those who subtly disrespect your boundaries, this episode gives you the tools to address it with confidence and ...

In this episode of Fitness Insights, Matt challenges one of the industry’s most accepted beliefs: that more learning automatically leads to more progress.

If you’ve ever found yourself endlessly consuming courses, books, podcasts or YouTube videos—yet still feel stuck—this one’s for you.

Matt unpacks the sneaky ways learning can become a form of procrastination and shares a practical, refreshing approach to get better resul...

If you’re posting on social media regularly but still struggling to turn followers into paying clients, this episode will shift your entire approach.

In this episode of Fitness Insights, Matt Robinson breaks down the real purpose behind your social media content and introduces the 7/11/4 framework—a simple but powerful model that explains how trust is actually built online.

You’ll learn:

• Why valuable content isn’t always enou...

Every successful business owner eventually realises it’s not just about having the right answer, it’s about having the right way of thinking. In this powerful episode of Fitness Insights, Matt Robinson shares two universal principles that will expand your thinking and make you a better problem solver. For your business, your clients, and even your personal life.

You’ll discover:

> Why most people get stuck waiting for perfect...

When you’re aiming for big business growth but don’t know where to place your energy, it’s easy to spin your wheels. In this episode of Fitness Insights, Matt Robinson simplifies the chaos with 5 key focus areas that every fitness business owner needs to prioritize for steady, sustainable growth.

If you’ve ever thought:

“What should I be working on right now?”

“How do I avoid wasting time on the wrong stuff?”

“What’s actually goin...

Every fitness business goes through quieter periods—but the coaches who grow long-term are the ones who know how to use that time wisely. In this episode of Fitness Insights, Matt Robinson shares 3 smart focus areas to help you stay productive, motivated, and moving forward when client numbers drop.

Whether it’s summer holidays, unexpected cancellations, or just a slower season, this episode shows you how to:

✅ Recharge without ...

In this episode of Fitness Insights, Matt Robinson connects the dots between five powerful principles that have shaped how top fitness professionals grow, scale, and future-proof their businesses.

These aren’t just standalone strategies—they form a decision-making framework designed to help you think more clearly, act more intentionally, and build a fitness business that actually fits your version of success.

If you’ve ever felt like...

Want to add an extra £1,000+ per month in recurring revenue to your fitness business—without burning out or guessing your way through it? 

In this episode of Fitness Insights, Matt Robinson lays out the exact system he’s used to help dozens of in-person fitness coaches unlock reliable, consistent income growth.

You’ll learn how to:

✅ Make the shift from one-off sales to a recurring revenue model

✅ Spot (and fix) the hidden ga...

Are you stuck in the marketing grind—posting content, running promotions, offering free tasters—but still not getting the results you want? You’re not alone. 

In this episode of Fitness Insights, Matt Robinson breaks down the marketing mindset that’s holding most coaches back and reveals how to shift from scattered, short-term tactics to a sustainable, long-term marketing strategy that actually brings in high-quality leads.

Learn how...