Fitness Business Insights with Matt Robinson

Coaching Reframe for Fewer Client Headaches

🎙️ Episode Summary

In this episode of Fitness Business Insights with Matt Robinson, I unpack a simple yet powerful coaching reframe that can save you from unnecessary stress, awkward conversations, and client confusion. Whether you’re dealing with late clients, non-adherence, or those who subtly disrespect your boundaries, this episode gives you the tools to address it with confidence and ...

In this episode of Fitness Insights, Matt challenges one of the industry’s most accepted beliefs: that more learning automatically leads to more progress.

If you’ve ever found yourself endlessly consuming courses, books, podcasts or YouTube videos—yet still feel stuck—this one’s for you.

Matt unpacks the sneaky ways learning can become a form of procrastination and shares a practical, refreshing approach to get better resul...

If you’re posting on social media regularly but still struggling to turn followers into paying clients, this episode will shift your entire approach.

In this episode of Fitness Insights, Matt Robinson breaks down the real purpose behind your social media content and introduces the 7/11/4 framework—a simple but powerful model that explains how trust is actually built online.

You’ll learn:

• Why valuable content isn’t always enou...

Every successful business owner eventually realises it’s not just about having the right answer, it’s about having the right way of thinking. In this powerful episode of Fitness Insights, Matt Robinson shares two universal principles that will expand your thinking and make you a better problem solver. For your business, your clients, and even your personal life.

You’ll discover:

> Why most people get stuck waiting for perfect...

When you’re aiming for big business growth but don’t know where to place your energy, it’s easy to spin your wheels. In this episode of Fitness Insights, Matt Robinson simplifies the chaos with 5 key focus areas that every fitness business owner needs to prioritize for steady, sustainable growth.

If you’ve ever thought:

“What should I be working on right now?”

“How do I avoid wasting time on the wrong stuff?”

“What’s actually goin...

Every fitness business goes through quieter periods—but the coaches who grow long-term are the ones who know how to use that time wisely. In this episode of Fitness Insights, Matt Robinson shares 3 smart focus areas to help you stay productive, motivated, and moving forward when client numbers drop.

Whether it’s summer holidays, unexpected cancellations, or just a slower season, this episode shows you how to:

✅ Recharge without ...

In this episode of Fitness Insights, Matt Robinson connects the dots between five powerful principles that have shaped how top fitness professionals grow, scale, and future-proof their businesses.

These aren’t just standalone strategies—they form a decision-making framework designed to help you think more clearly, act more intentionally, and build a fitness business that actually fits your version of success.

If you’ve ever felt like...

Want to add an extra £1,000+ per month in recurring revenue to your fitness business—without burning out or guessing your way through it? 

In this episode of Fitness Insights, Matt Robinson lays out the exact system he’s used to help dozens of in-person fitness coaches unlock reliable, consistent income growth.

You’ll learn how to:

✅ Make the shift from one-off sales to a recurring revenue model

✅ Spot (and fix) the hidden ga...

Are you stuck in the marketing grind—posting content, running promotions, offering free tasters—but still not getting the results you want? You’re not alone. 

In this episode of Fitness Insights, Matt Robinson breaks down the marketing mindset that’s holding most coaches back and reveals how to shift from scattered, short-term tactics to a sustainable, long-term marketing strategy that actually brings in high-quality leads.

Learn how...

Everyone’s in a rush—but what if your need for speed is exactly what’s holding you back? In this episode of Fitness Insights, Matt Robinson breaks down the hidden trap most coaches fall into: chasing shortcuts that skip the real learning. He explains why true growth doesn’t come from hacks or blueprints, but from acquiring the knowledge, skills, and insight you actually need to solve problems for good.

If you’re tired of starti...

AI isn’t coming—it’s already here. In this episode of Fitness Insights, Matt Robinson breaks down three major ways AI is set to disrupt the fitness industry—and what smart coaches can do to stay ahead. 

From falling client trust, to the evolving role of the coach, to rising competition from apps and trackers, Matt reveals how to use AI as your ally, not your replacement. Learn how to future-proof your fitness business by doubli...

How should you price your personal training service—especially when other coaches around you are charging differently? 

In this episode of Fitness Insights, Matt Robinson unpacks a common pricing dilemma and explains why charging for “extras” like check-ins, programs, and nutrition advice isn’t optional—it’s essential. 

You’ll learn how to price your service based on your ideal client, why all-in-one packaging beats bolt-on...

Is the cost of living crisis holding your fitness business back? In this episode of Fitness Insights, Matt Robinson explores how to grow—even thrive—during tough economic times. Drawing from experience launching his PT business post-2008 recession, Matt shares why people still spend, how their buying psychology shifts, and how you can adapt your messaging, pricing, and service model to meet them where they are. If you’ve been wonde...

Feeling stuck in your fitness business—even though you’re fully booked? You’re not alone. In this episode of Fitness Insights, Matt dives into the common “growth ceiling” many PTs hit after they’ve built a solid client base. 

Discover why the one-to-one model might be holding you back, and learn the mindset shift that opens the door to more income, more impact, and more freedom. 

Matt unpacks practical examples of what comes after yo...

In this episode of Fitness Insights, Matt breaks down the 3 essential stages of fitness business growth—and why trying to copy your favourite mentor’s current model might be holding you back. 

Using “time off” as a practical example, he unpacks how your goals and business setup must evolve as you go from hustle mode to stability, and eventually to true freedom. 

Learn how to optimise for the stage you’re in right now—and wh...

In this episode, I open up about my personal journey in the fitness industry—from my uncertain beginnings right after university to the breakthrough moments that transformed my career. 

I share the highs, the lows, the lessons learned along the way, and the key turning points that not only built my business but also shaped who I am today. 

Whether you’re just starting out or looking for inspiration to push through tough times, t...

In this episode of Fitness Insights, host Matt Robinson dives deep into the buyer’s journey and reveals how strategic content and digital assets can turn curious prospects into loyal clients. 

Learn how to make your audience problem aware, guide them through consideration, and create the perfect conversion mechanism—all while building a high profit, low stress fitness business. Tune in to unlock the secrets to more buyers and transf...

In this episode of Fitness Insights, host Matt Robinson reveals nine no-brainer lead generation strategies that you can use every month to keep your fitness business thriving. 

Learn how to optimise your Google profile, harness the power of local Facebook groups, leverage client testimonials, and build a robust marketing ecosystem—all simple, free tactics that deliver steady, quality leads. 

Tune in and discover the monthly...

In this episode, host Matt Robinson exposes the high-ticket lie in the fitness industry. Dive in as he dismantles the hype around overpriced coaching packages and reveals why simply repackaging your standard services won’t cut it. Discover the truth behind high ticket sales and learn how to deliver genuine, high-value service without the gimmicks.

---------
To catch all episodes, make sure you're subscribed to the show...