October 26, 2018 • 8 mins
Rich talks to the experts at LinkedIn on how to get the most out of the platform. Learn what makes a great (and clickable) profile pic, what to say in your headline and summary, what recruiters look for and how to signal that you're open to a new gig.Watch the TV segment:https://ktla.com/2018/10/26/tips-and-tricks-to-help-you-get-the-most-out-of-linkedin/Find me on LinkedIn:https://www.linkedin.com/in/richdemuroFollow Rich on Social Media:Facebook: http://facebook.com/RichOnTechTwitter: http://twitter.com/richdemuroInstagram: http://instagram.com/richontech Easy ways to listen on your phone or smart speaker:"Hey Google, Play the Rich on Tech Podcast""Hey Siri, Play the Rich on Tech Podcast""Alexa, Enable the Rich on Tech Flash Briefing"
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:04):
The LinkedIn tips and tricks you need to know from
the experts at LinkedIn.
Speaker 2 (00:08):
What's going on? I'm Rich Zemiro.
Speaker 1 (00:10):
This is Rich on Tech. Today's podcast is all about
LinkedIn and this is one of those social networks that
everyone is familiar with, but there's a lot of mystery
surrounding it. We feel like we should be on there,
but we're not really sure how to use it. We're
not really sure if it could help us land our
next job. I'm always getting questions about this social network.
This one's different because it's all about your career, and
(00:31):
people always ask me is it worth it to have
a profile? Does it help to be active on there?
And my answers kind of vary. I say it depends
on your job and what you want to get out
of your job. To me, LinkedIn kind of works best
for specific job categories. But I don't think it hurts
to have a profile no matter what you do, as
long as you keep it up to date. That's the
big thing. My pet peeve is seeing folks on LinkedIn
(00:52):
that don't have a completed profile, or it's out of date,
or it's messy, or you don't even have a picture
and you're asking me to be linked in with you.
I mean, come on, that's how you treat your online resume.
How are you going to be as an employee? Think
about it. Recently we caught up with LinkedIn's team of
experts at Talent Connect. This is the company's three day
conference which is dedicated to helping folks get the most
out of the platform. So first things first, that profile picture,
(01:15):
a good.
Speaker 2 (01:16):
Profile picture makes all the difference in the world.
Speaker 3 (01:18):
In fact, you're twenty one times more likely to be
reached out to by recruiter if you have a great
profile photo, and also.
Speaker 2 (01:25):
You'll get thirty six times more.
Speaker 3 (01:27):
Messages if you have a great profile photo. So yes,
a great profile photo makes all the difference in the world.
Speaker 1 (01:32):
That's Robin Daniels, Senior director of Product Marketing at LinkedIn.
He explains what makes a good LinkedIn profile photo.
Speaker 3 (01:39):
A good LinkedIn profile photo should represent your professional self.
It shouldn't be a picture of you and your dog
or your best friend. It should be about how you
want to show up at work, and so make sure
that it represents who you really are. But also, you know,
with modern technology, you don't even need a great camera
or a great photographer, You can just use a smartphone.
Most smartphones have awesome technology that will take a great
(02:00):
profile photo for you.
Speaker 1 (02:01):
Daniel says his favorite backgrounds are nature and brick walls.
You can usually find one of those around town. Just
use the portrait mode setting on your phone to make
the background nice and blurry, and you're going to have
a great pick.
Speaker 3 (02:12):
Make sure that the lighting is optimal, make sure that
you're in a black sense, make sure that the background
is something that is not too distracting from your main
profile foldo, and also make sure that the photo is
from your shoulders and up.
Speaker 2 (02:26):
It shouldn't be from you far away because then you
can't really see who you are. All right.
Speaker 1 (02:29):
Once you have your picture, now it's time to spruce
up the headline and summary on your profile.
Speaker 3 (02:34):
Your headline on your profile is what recruiters will see
first of all, so making sure that's reflective of who
you are and your capabilities is really important. So you
could say I'm passionate about digital transformation. That gives a
recruiters some insight into who you.
Speaker 2 (02:46):
Are and what you're passionate about.
Speaker 3 (02:48):
And then in your summary that's kind of like your
cover letter. You can paraphrase or summarize all your achievements
in your life and give recruiters a signal of who
you are and what you're capable of.
Speaker 4 (02:57):
Spruiter's looking to see, is you know who are you?
What are you interested in? What are you curious about?
What experience and skills do you bring? And so that's
what they're looking for when they come and look at
your LinkedIn profile.
Speaker 1 (03:09):
That's Jennifer Shapley, Senior director of Talent Acquisition at LinkedIn.
She says, the most important thing you can do is
kind of what I said earlier, keep your profile up
to date and add new skills as you learn them,
plus fill in all the details that recruiters might be
looking for when they search location.
Speaker 4 (03:26):
For example, you are twenty three times more likely to
be found by recruiter if you have your location listed
on your profile.
Speaker 2 (03:31):
So keep it up to date.
Speaker 1 (03:32):
Shapley also recommends staying active on the site, and I
understand where she's coming from. This is sort of like
an investment. The more you're on there, the more people
start to notice you, and this could pay off in
the long run.
Speaker 4 (03:42):
It's a community, so jump in and be a part
of that. Share content, like content, ask people questions, leverage
the power of the community. And what that does is
if one shows recruiters that likely, if you're active on LinkedIn,
your profile's probably up to date because you're investing in
that and two, it gives recruiters a sense that you're
probably likely to respond to their outreach if you're engaging
(04:04):
with the platform on a regular basis.
Speaker 1 (04:05):
Another tool to know about there's a little toggle that
lets recruiters know that you're interested or at least open
to new gigs.
Speaker 4 (04:12):
Some members don't know that they can actually put on
their settings and open candidate setting that lets recruiter see
that you're open to new opportunities. So when you're deciding
that you are actively in the marketplace, go into your
personal settings and turn that on. It will not display
to your current company, which is important to know that
it will show to outside recruiters that you are available
(04:35):
and interested in new opportunities.
Speaker 1 (04:36):
You can find that by going to your LinkedIn profile,
then scrolling down to the section that says your dashboard,
then click career interests, then toggle the switch next to
let recruiters know you're open. Now LinkedIn is going to
do their best not to show this to your current company.
But it is the web and nothing is truly private,
so just be aware of that possibility. And Shapley's final tip,
(04:57):
don't forget to virtually work the room.
Speaker 4 (05:00):
Network. Network network. Like I said, it's the community. Be
a part of it. The more you can increase your
first degree networks, the better chance you're going to have
of finding that next opportunity.
Speaker 2 (05:10):
What we see is that.
Speaker 4 (05:11):
Seventy percent of professionals get hired at a company where
they have a connection. So increasing your first degree networks
is going to greatly increase your chances of getting that job.
Speaker 1 (05:21):
Finally, one more place to help you out on LinkedIn
LinkedIn Learning. This is a special section of the site
filled with videos, courses, and more, all to help you
further your goals. Here's LinkedIn's Emily Polk.
Speaker 5 (05:31):
We've done a lot of research talking to talent professionals, executives, managers,
and what universally they all are saying is what is
most critical to them are people who have strong soft skills.
So those there's things like collaboration, communication, and leadership, and
so those are great places for employees and people who
(05:52):
are looking to develop in their career to invest time
because those soft skills.
Speaker 4 (05:55):
Are so in demand.
Speaker 5 (05:56):
Now.
Speaker 1 (05:57):
I've watched a few of these videos and they can
be useful, like a professional version of YouTube. But keep
in mind this is a premium subscription. I think it
runs about thirty dollars a month. You can buy it separately,
or it's also included in LinkedIn's premium subscription, which I
also highly recommend checking out if you're currently in the
job market. LinkedIn gave me a preview account to see
what it's all about, and the insights are very impressive.
(06:19):
You can get a ton of information about a company,
more than they offer to the typical LinkedIn member. It's
really detailed stuff like how many people the company is hired,
the hiring trends, who they're hiring in the different departments.
This lets you spot trends and kind of help you
understand if the company's on the way up or on
the way down. Also, the premium accounts lets you send
more messages to folks, which is handy if you're looking
(06:41):
for a job, and you'll even see how you compare
to other job candidates. Now, the LinkedIn Premium service can
be expensive, but it's probably worth it at least for
the time that you're on an active job hunt.
Speaker 2 (06:52):
There you have it, Good luck.
Speaker 1 (06:52):
Hopefully you now have a better understanding of how to
use LinkedIn. And by the way, one more thing before
I go, I personally don't accept any LinkedIn connections unless
I've met the person in real life. This is just
a personal choice. I know other people might have different
thoughts on this, but here's my theory. If I really
want to rely on this platform to help me connect
to professionals who might be able to one day get
me a job or help me out in my career,
(07:15):
shouldn't I know you or have at least met you
in real life, so we have that personal connection. So
that's why I have a lot of pending invitations, and
if yours is one of them, that is probably why.
There you have it. Thanks so much for listening to
the podcast. I really enjoy doing this podcast. I love
seeing the growth on this thing. We are doubling the
amount of people listening in the last month, so that's awesome.
(07:35):
The best thing you can do for me is to
share this podcast with your friends. Take a screenshot of
you listening on your phone, and just send it out
on any social network that you like, including LinkedIn, Twitter, Facebook,
Instagram stories, whatever you do, and just say how much
you love listening to this thing that will help me out.
Speaker 2 (07:52):
Thanks so much for listening.
Speaker 1 (07:53):
If you want links to anything I talked about here,
just go to the website rich on tech dot tv
or check the show notes.
Speaker 2 (08:00):
I'm Rich Tomiro.
Speaker 1 (08:00):
I'll talk to you real soon.
The LinkedIn tips and tricks you need to know from
the experts at LinkedIn.
Speaker 2 (00:08):
What's going on? I'm Rich Zemiro.
Speaker 1 (00:10):
This is Rich on Tech. Today's podcast is all about
LinkedIn and this is one of those social networks that
everyone is familiar with, but there's a lot of mystery
surrounding it. We feel like we should be on there,
but we're not really sure how to use it. We're
not really sure if it could help us land our
next job. I'm always getting questions about this social network.
This one's different because it's all about your career, and
(00:31):
people always ask me is it worth it to have
a profile? Does it help to be active on there?
And my answers kind of vary. I say it depends
on your job and what you want to get out
of your job. To me, LinkedIn kind of works best
for specific job categories. But I don't think it hurts
to have a profile no matter what you do, as
long as you keep it up to date. That's the
big thing. My pet peeve is seeing folks on LinkedIn
(00:52):
that don't have a completed profile, or it's out of date,
or it's messy, or you don't even have a picture
and you're asking me to be linked in with you.
I mean, come on, that's how you treat your online resume.
How are you going to be as an employee? Think
about it. Recently we caught up with LinkedIn's team of
experts at Talent Connect. This is the company's three day
conference which is dedicated to helping folks get the most
out of the platform. So first things first, that profile picture,
(01:15):
a good.
Speaker 2 (01:16):
Profile picture makes all the difference in the world.
Speaker 3 (01:18):
In fact, you're twenty one times more likely to be
reached out to by recruiter if you have a great
profile photo, and also.
Speaker 2 (01:25):
You'll get thirty six times more.
Speaker 3 (01:27):
Messages if you have a great profile photo. So yes,
a great profile photo makes all the difference in the world.
Speaker 1 (01:32):
That's Robin Daniels, Senior director of Product Marketing at LinkedIn.
He explains what makes a good LinkedIn profile photo.
Speaker 3 (01:39):
A good LinkedIn profile photo should represent your professional self.
It shouldn't be a picture of you and your dog
or your best friend. It should be about how you
want to show up at work, and so make sure
that it represents who you really are. But also, you know,
with modern technology, you don't even need a great camera
or a great photographer, You can just use a smartphone.
Most smartphones have awesome technology that will take a great
(02:00):
profile photo for you.
Speaker 1 (02:01):
Daniel says his favorite backgrounds are nature and brick walls.
You can usually find one of those around town. Just
use the portrait mode setting on your phone to make
the background nice and blurry, and you're going to have
a great pick.
Speaker 3 (02:12):
Make sure that the lighting is optimal, make sure that
you're in a black sense, make sure that the background
is something that is not too distracting from your main
profile foldo, and also make sure that the photo is
from your shoulders and up.
Speaker 2 (02:26):
It shouldn't be from you far away because then you
can't really see who you are. All right.
Speaker 1 (02:29):
Once you have your picture, now it's time to spruce
up the headline and summary on your profile.
Speaker 3 (02:34):
Your headline on your profile is what recruiters will see
first of all, so making sure that's reflective of who
you are and your capabilities is really important. So you
could say I'm passionate about digital transformation. That gives a
recruiters some insight into who you.
Speaker 2 (02:46):
Are and what you're passionate about.
Speaker 3 (02:48):
And then in your summary that's kind of like your
cover letter. You can paraphrase or summarize all your achievements
in your life and give recruiters a signal of who
you are and what you're capable of.
Speaker 4 (02:57):
Spruiter's looking to see, is you know who are you?
What are you interested in? What are you curious about?
What experience and skills do you bring? And so that's
what they're looking for when they come and look at
your LinkedIn profile.
Speaker 1 (03:09):
That's Jennifer Shapley, Senior director of Talent Acquisition at LinkedIn.
She says, the most important thing you can do is
kind of what I said earlier, keep your profile up
to date and add new skills as you learn them,
plus fill in all the details that recruiters might be
looking for when they search location.
Speaker 4 (03:26):
For example, you are twenty three times more likely to
be found by recruiter if you have your location listed
on your profile.
Speaker 2 (03:31):
So keep it up to date.
Speaker 1 (03:32):
Shapley also recommends staying active on the site, and I
understand where she's coming from. This is sort of like
an investment. The more you're on there, the more people
start to notice you, and this could pay off in
the long run.
Speaker 4 (03:42):
It's a community, so jump in and be a part
of that. Share content, like content, ask people questions, leverage
the power of the community. And what that does is
if one shows recruiters that likely, if you're active on LinkedIn,
your profile's probably up to date because you're investing in
that and two, it gives recruiters a sense that you're
probably likely to respond to their outreach if you're engaging
(04:04):
with the platform on a regular basis.
Speaker 1 (04:05):
Another tool to know about there's a little toggle that
lets recruiters know that you're interested or at least open
to new gigs.
Speaker 4 (04:12):
Some members don't know that they can actually put on
their settings and open candidate setting that lets recruiter see
that you're open to new opportunities. So when you're deciding
that you are actively in the marketplace, go into your
personal settings and turn that on. It will not display
to your current company, which is important to know that
it will show to outside recruiters that you are available
(04:35):
and interested in new opportunities.
Speaker 1 (04:36):
You can find that by going to your LinkedIn profile,
then scrolling down to the section that says your dashboard,
then click career interests, then toggle the switch next to
let recruiters know you're open. Now LinkedIn is going to
do their best not to show this to your current company.
But it is the web and nothing is truly private,
so just be aware of that possibility. And Shapley's final tip,
(04:57):
don't forget to virtually work the room.
Speaker 4 (05:00):
Network. Network network. Like I said, it's the community. Be
a part of it. The more you can increase your
first degree networks, the better chance you're going to have
of finding that next opportunity.
Speaker 2 (05:10):
What we see is that.
Speaker 4 (05:11):
Seventy percent of professionals get hired at a company where
they have a connection. So increasing your first degree networks
is going to greatly increase your chances of getting that job.
Speaker 1 (05:21):
Finally, one more place to help you out on LinkedIn
LinkedIn Learning. This is a special section of the site
filled with videos, courses, and more, all to help you
further your goals. Here's LinkedIn's Emily Polk.
Speaker 5 (05:31):
We've done a lot of research talking to talent professionals, executives, managers,
and what universally they all are saying is what is
most critical to them are people who have strong soft skills.
So those there's things like collaboration, communication, and leadership, and
so those are great places for employees and people who
(05:52):
are looking to develop in their career to invest time
because those soft skills.
Speaker 4 (05:55):
Are so in demand.
Speaker 5 (05:56):
Now.
Speaker 1 (05:57):
I've watched a few of these videos and they can
be useful, like a professional version of YouTube. But keep
in mind this is a premium subscription. I think it
runs about thirty dollars a month. You can buy it separately,
or it's also included in LinkedIn's premium subscription, which I
also highly recommend checking out if you're currently in the
job market. LinkedIn gave me a preview account to see
what it's all about, and the insights are very impressive.
(06:19):
You can get a ton of information about a company,
more than they offer to the typical LinkedIn member. It's
really detailed stuff like how many people the company is hired,
the hiring trends, who they're hiring in the different departments.
This lets you spot trends and kind of help you
understand if the company's on the way up or on
the way down. Also, the premium accounts lets you send
more messages to folks, which is handy if you're looking
(06:41):
for a job, and you'll even see how you compare
to other job candidates. Now, the LinkedIn Premium service can
be expensive, but it's probably worth it at least for
the time that you're on an active job hunt.
Speaker 2 (06:52):
There you have it, Good luck.
Speaker 1 (06:52):
Hopefully you now have a better understanding of how to
use LinkedIn. And by the way, one more thing before
I go, I personally don't accept any LinkedIn connections unless
I've met the person in real life. This is just
a personal choice. I know other people might have different
thoughts on this, but here's my theory. If I really
want to rely on this platform to help me connect
to professionals who might be able to one day get
me a job or help me out in my career,
(07:15):
shouldn't I know you or have at least met you
in real life, so we have that personal connection. So
that's why I have a lot of pending invitations, and
if yours is one of them, that is probably why.
There you have it. Thanks so much for listening to
the podcast. I really enjoy doing this podcast. I love
seeing the growth on this thing. We are doubling the
amount of people listening in the last month, so that's awesome.
(07:35):
The best thing you can do for me is to
share this podcast with your friends. Take a screenshot of
you listening on your phone, and just send it out
on any social network that you like, including LinkedIn, Twitter, Facebook,
Instagram stories, whatever you do, and just say how much
you love listening to this thing that will help me out.
Speaker 2 (07:52):
Thanks so much for listening.
Speaker 1 (07:53):
If you want links to anything I talked about here,
just go to the website rich on tech dot tv
or check the show notes.
Speaker 2 (08:00):
I'm Rich Tomiro.
Speaker 1 (08:00):
I'll talk to you real soon.
Host
Rich DeMuro
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