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Episode Transcript
It is official. We now have a date for the
next big Apple event. What's going on on rich Demiro?
This is rich on Tech. Well, the invitation has arrived
and soon we can put all those iPhone rumors in
speculation to rest. So here it goes. I received the
email this morning and the subject line join us September
twelfth for a special event. Inside a picture of what
(00:26):
looks to be a top down view of a combination
of a MacPro computer, a HomePod, and a gold record
and of course lots of people already speculating on social
media as to what this could be. The text it says,
gather round, please join us for a special event in
the Steve Jobs Theater in Coopertino. The event on September twelfth,
(00:46):
twenty eighteen, at ten am Plus. There's a link to RSVP.
So here's the deal. Apple sends this invitation to selected attendees,
including journalists like myself, and just because you go one year,
there's no guarantee you'll be selected for the next year.
Apple is always evaluating its guest list, and although I've
been going for several years now, I've definitely seen the
(01:06):
guest list change and evolve now, including more YouTubers, high
profile bloggers, and more. Now. I've gone over what to
expect at the event in previous podcasts, so the current
rumors haven't changed much. Three new phones, all sort of
like the iPhone ten without home buttons. Then two more
high end models with better screens, one with a screen
size similar to the iPhone ten, another that might be
(01:27):
similar to an iPhone ten plus. These would have upgraded specs,
similar to what Apple has done in the past with
S models. As for the event itself, usually journalists get
up there the day before talk about all the rumors
and speculation, and the morning of reporters like myself go
live in anticipation of the event, while the other journalists
and everyone else there go live on Facebook, Instagram, wherever
(01:48):
else you can go live these days. About two hours
before the event happens, were let into an area surrounding
the new Steve Jobs Theater, sort of like a pavilion
with some coffee and breakfast. Usually the weather's nice. Apple
always puts out a nice break for spread. Then suddenly
the doors open and attendees rush in to find a
good seat. Last year's iPhone ten release was the first
event in this theater. Which is on the new Apple
(02:10):
campus in Koopertino, and it is spectacular. The entire building
is just a work of art and usually I live
tweet the announcement and all the interest from inside is crazy.
After the presentation, the doors open up to a vast
demo area. This is where journalists jockey to get their
hands on the new devices which are on display to
touch and feel. Plus you can check out the software
and features that are on them. The best the best
(02:32):
here is if you discover something little that wasn't formally
announced on stage. Those are always fun. It really is
an exciting event. Last year, the video I shot on
the new iPhone ten went viral on Facebook, racking up
over twenty million views. It really just goes to show
the reach and impact of this company on the tech world.
It's pretty amazing. And of course after the event ends,
the real work starts. You have to go through all
(02:53):
your video and come up with segments for TV, social media, Instagram,
Facebook and more. Then, of course there are the questions
and anticipation from everyone on social media until the phone
goes on sale, usually a week or two later. Apple
really is the best at these events. They're highly organized,
They set the standard for all other tech companies to follow,
and of course Steve Jobs, we know, perfected the tech presentation.
(03:16):
Others might try to imitate, and I think Apple executives
have done a good job, but Steve Jobs was truly
the best there you have at Apple's big event on
September twelfth. Hopefully enjoyed this little behind the scenes of
what it's like to sort of cover something like this.
Let me know what you're looking forward to most with
the hashtag rich on Apple on social media. I'll check
for that and i'll respond to you. Guys, thanks so
(03:37):
much for listening. I'm Rich Jumiro. I'll talk to you
real soon.
Host
Rich DeMuro
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