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Episode Transcript
Instagram takes on YouTube with IGTV.
Speaker 2 (00:08):
What's going on. I'm Rich Demiro. This is Rich on
Tech Daily.
Speaker 1 (00:11):
Forget everything you know about mobile video because Instagram has
a new way to watch. It ditches the current norm
of YouTube and even your TV set with one big difference.
The video is meant to be watched in a vertical format. Yes,
something we've been saying for years in the professional video
world that's not acceptable is now totally acceptable.
Speaker 3 (00:31):
Long form vertical video from the creators that you love.
It's mobile first, it's simple, and its quality. That's IGTV.
Speaker 1 (00:42):
That's Instagram founder Kevin Sistrom on stage at the announcement
in San Francisco. Instagram launched just eight short years ago,
back in twenty ten, and the growth has been phenomenal
since then. The app says it now has get this
one billion monthly active users. Until now, Instagram has been
great for sharing photos and stories that people love, including myself,
(01:03):
and even short video clips.
Speaker 2 (01:05):
But the company sees a much.
Speaker 1 (01:07):
Bigger opportunity now to capitalize on younger users who are
not watching as much traditional TV, but they are watching
more and more videos from creators online.
Speaker 3 (01:17):
An entirely new category of video now exists, and it's
being made by creators. Teens might be watching less TV,
but they're watching more creators online and the number of
creators has grown exponentially.
Speaker 1 (01:30):
Instagram says the problem with the current state of mobile
video is that it hasn't adapted to the way we
watch on our phones today.
Speaker 3 (01:37):
We still watch videos formatted for a TV on a
vertical screen, which means we either have to rotate our
phone awkwardly or watch a tiny little version. And that
doesn't make much sense, does it?
Speaker 2 (01:48):
Then they took a direct aim at YouTube.
Speaker 3 (01:51):
Video on mobile is also clunky and unnatural. Current apps
make you search or browse the directory to find things
you like, when was the last time you had to
turn on a TV and then had to type a
search just to start watching.
Speaker 1 (02:03):
When you load Instagram TV, it just starts playing kind
of like old school TV. And I get that they
even use static on the screen when you switch channels
or wait for a video to load, something that teens
don't even identify with because they never lived in an
analog world, so they don't remember that on their real
TV screens like I do.
Speaker 2 (02:19):
But here's the thing.
Speaker 1 (02:20):
What we love about YouTube and online video is that
we can find exactly what we want to watch, and
the idea of turning on IGTV and sitting back and
trusting it to pick the stuff that we want to
see might not work. Right now, there are various feeds
you can watch, including a custom for you feed which
includes videos from Instagram.
Speaker 2 (02:37):
People that you follow.
Speaker 1 (02:38):
Then there are popular videos and a section called continue watching,
which lets you pick up.
Speaker 2 (02:43):
Where you left off. There's also a.
Speaker 1 (02:45):
Search function, but it's currently limited to searching for accounts.
So I typed in one plus six the name of
a hot new smartphone to see if there are any
reviews of the smartphone on Instagram TV, something that I
might do on YouTube, and I came up empty handed.
Speaker 2 (02:57):
That's not good.
Speaker 1 (02:58):
A search for Hollywood brings up accounts with Hollywood in
the name, but not videos about the place. Right now,
you can access igtv in two ways inside the Instagram
app by tapping the little TV icon in the upper
right hand corner, or you can download a standalone IGTV app.
The difference is that the standalone app lets you skip
your typical Instagram feed and the videos just start playing
(03:21):
when you open it up.
Speaker 2 (03:22):
So will igtv take over YouTube? Well? Probably not.
Speaker 1 (03:26):
There will always be a place for videos that you
can search through and watch on different places like your
TV screen, your tablet, and your phone. But igtv is
definitely interesting in how it embraces vertical video, and it
could be an easy way for Instagram creators, many who
are already really popular on that platform, to reach their
followers in yet another way, and one that does not
(03:46):
require their users to change platforms or open.
Speaker 2 (03:49):
Up a different app. As for me, of course, I'm
going to try it out.
Speaker 1 (03:52):
I'll experiment with some vertical videos, even though it goes
against everything I was taught in journalism school, but I'll
see what igtv and all the buzz is about.
Speaker 2 (04:01):
And thank you for listening. I'm Rich Demiro. I'll talk
to you real soon.
Speaker 1 (04:08):
M
Host
Rich DeMuro
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