April 17, 2018 • 4 mins
A look at the top shopping websites based on traffic in various categories including general merchandise, clothing, electronics, travel and insurance. The data comes from SimilarWeb Digital Insights US Quarterly Index Q1 2018.See the full report:http://content.vu/w5vCdjTmzcFollow Rich on Social Media:Facebook: http://facebook.com/RichOnTechTwitter: http://twitter.com/richdemuroInstagram: http://instagram.com/richontechNEW! You can add the Rich on Tech Daily Update to your Alexa Flash Briefing! Just search for the "Rich on Tech" skill in your Alexa app and add it to your briefing! You'll get a daily dose of tech news each day and a longer show on the weekends!
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:04):
Amazon isn't the only place people shop online a merged demiro.
Speaker 2 (00:08):
This is rich on tech Daily. A new report from.
Speaker 1 (00:11):
Similar Web reveals the places we love to shop online,
and it's not just Amazon. The market intelligence company measures
traffic to sites from mobile devices and desktops. I love
this kind of data. Let's go through some of it.
Let's start with general merchandise and yes, Amazon is tops
with fifty four percent of traffic. Next closest competitor is
(00:33):
eBay with twenty three percent of the traffic. Then after
that it's Walmart with ten percent of general merchandise, Etsy
and then Target. Are you surprised, I'd say so. Gizmoto
Media Group, which is owned by Univision. They have a
bunch of blogs, including Gizmoto and life Hacker. They send
the most referral traffic to retail sites. Basically, when they
(00:55):
talk about products, people are purchasing them. Next up, You've
got clothes. Now this is a surprise. Macy's is on
top with twenty four percent of the traffic, then JC
Penny with thirteen percent, followed by Nordstrom, Nike, and then Gap.
A lot of chatter about this on LinkedIn because Amazon's
not in the top ten, which means there's a lot
(01:16):
of opportunity for them.
Speaker 2 (01:17):
Here two things I noticed.
Speaker 1 (01:19):
First off, they're starting something similar to stitch Fix, where
you can order a bunch of clothes in a box,
They send them to you, and then you send back
the stuff you don't like. I've filled up my box,
I have not pressed the purchase button yet on that.
Speaker 2 (01:31):
One second thing I noticed is.
Speaker 1 (01:33):
That Amazon has a lot of new house brands for
their own clothes. Basically, they are making clothes for members
under their own name. So that's kind of interesting as well.
We'll see where it goes with Amazon when it comes
to close. But interesting stat here, foot Locker gets eighty
two percent of its traffic from mobile devices. And if
you know anything about sneaker heads, they love their sneakers.
(01:54):
They're probably just always looking at them on their phones
all day long. Next up, my favorite category, electronics. Spy
dot Com is on top here with forty one percent
of the market share. Then socalsnewegg dot com has seventeen percent,
followed by game Stop and BNH Photo out of New York.
Reddit sends a lot of users to electronics sites to
purchase stuff, and that's understandable. Now, for travel, trip Advisor
(02:17):
is tops, and it's interesting because you probably don't think
of that as a travel purchasing site, but I've noticed
in recent years they've really done a lot of comparison
shopping on there, so I guess people are really starting
to buy through there. That has twenty eight percent of
the traffic. Expedia is next closest with fifteen percent, followed
by Airbnb with fourteen percent. Now, this one's interesting. The
(02:40):
site you see advertise the most on TV, Travago, is
in tenth place in the travel segment with just three
point five percent of traffic.
Speaker 2 (02:48):
When it comes to travel.
Speaker 1 (02:49):
Top searches include cheap flights, flights and restaurants near me. Now,
for airlines, Southwest is on top with twenty five percent
of the traffic, followed by America, Delta, and United. Tuesday
is the most popular day for people to visit airline websites.
Traffic is twenty percent higher, and I'm guessing that's because
(03:10):
you hear all the time on the news how Tuesday
is the best day to buy airline tickets. One more tidbit,
Kayak sends the most traffic to airline sites, and that's.
Speaker 2 (03:20):
Kind of a given.
Speaker 1 (03:20):
That's where I go most of the time to do
my comparison shopping, along with Google Flights. Finally, when it
comes to insurance, Geico is tops with twenty three percent
of market share. Then Progressive State Farm and All State
nationwide is number ten with three point three percent of traffic.
Now among the top paid keywords, car insurance quotes is
(03:40):
the top thing that people are searching for. Companies pay
get this about eighty three dollars to earn your click
when you search for that term. Wow, that is very competitive. Again,
this all comes from similar webs Digital Insights. This is
their US quarterly index for the first quarter of twenty eighteen.
If you want to see the whole you can find
a link to it on my website. Richontech dot tv.
(04:04):
Thanks for listening to the show. If you like what
I'm doing here, please leave me a review in the
Apple Podcasts app. That way more people discover the podcast.
I'm Rich Demiro.
Speaker 2 (04:14):
I'll talk to you real soon.
Amazon isn't the only place people shop online a merged demiro.
Speaker 2 (00:08):
This is rich on tech Daily. A new report from.
Speaker 1 (00:11):
Similar Web reveals the places we love to shop online,
and it's not just Amazon. The market intelligence company measures
traffic to sites from mobile devices and desktops. I love
this kind of data. Let's go through some of it.
Let's start with general merchandise and yes, Amazon is tops
with fifty four percent of traffic. Next closest competitor is
(00:33):
eBay with twenty three percent of the traffic. Then after
that it's Walmart with ten percent of general merchandise, Etsy
and then Target. Are you surprised, I'd say so. Gizmoto
Media Group, which is owned by Univision. They have a
bunch of blogs, including Gizmoto and life Hacker. They send
the most referral traffic to retail sites. Basically, when they
(00:55):
talk about products, people are purchasing them. Next up, You've
got clothes. Now this is a surprise. Macy's is on
top with twenty four percent of the traffic, then JC
Penny with thirteen percent, followed by Nordstrom, Nike, and then Gap.
A lot of chatter about this on LinkedIn because Amazon's
not in the top ten, which means there's a lot
(01:16):
of opportunity for them.
Speaker 2 (01:17):
Here two things I noticed.
Speaker 1 (01:19):
First off, they're starting something similar to stitch Fix, where
you can order a bunch of clothes in a box,
They send them to you, and then you send back
the stuff you don't like. I've filled up my box,
I have not pressed the purchase button yet on that.
Speaker 2 (01:31):
One second thing I noticed is.
Speaker 1 (01:33):
That Amazon has a lot of new house brands for
their own clothes. Basically, they are making clothes for members
under their own name. So that's kind of interesting as well.
We'll see where it goes with Amazon when it comes
to close. But interesting stat here, foot Locker gets eighty
two percent of its traffic from mobile devices. And if
you know anything about sneaker heads, they love their sneakers.
(01:54):
They're probably just always looking at them on their phones
all day long. Next up, my favorite category, electronics. Spy
dot Com is on top here with forty one percent
of the market share. Then socalsnewegg dot com has seventeen percent,
followed by game Stop and BNH Photo out of New York.
Reddit sends a lot of users to electronics sites to
purchase stuff, and that's understandable. Now, for travel, trip Advisor
(02:17):
is tops, and it's interesting because you probably don't think
of that as a travel purchasing site, but I've noticed
in recent years they've really done a lot of comparison
shopping on there, so I guess people are really starting
to buy through there. That has twenty eight percent of
the traffic. Expedia is next closest with fifteen percent, followed
by Airbnb with fourteen percent. Now, this one's interesting. The
(02:40):
site you see advertise the most on TV, Travago, is
in tenth place in the travel segment with just three
point five percent of traffic.
Speaker 2 (02:48):
When it comes to travel.
Speaker 1 (02:49):
Top searches include cheap flights, flights and restaurants near me. Now,
for airlines, Southwest is on top with twenty five percent
of the traffic, followed by America, Delta, and United. Tuesday
is the most popular day for people to visit airline websites.
Traffic is twenty percent higher, and I'm guessing that's because
(03:10):
you hear all the time on the news how Tuesday
is the best day to buy airline tickets. One more tidbit,
Kayak sends the most traffic to airline sites, and that's.
Speaker 2 (03:20):
Kind of a given.
Speaker 1 (03:20):
That's where I go most of the time to do
my comparison shopping, along with Google Flights. Finally, when it
comes to insurance, Geico is tops with twenty three percent
of market share. Then Progressive State Farm and All State
nationwide is number ten with three point three percent of traffic.
Now among the top paid keywords, car insurance quotes is
(03:40):
the top thing that people are searching for. Companies pay
get this about eighty three dollars to earn your click
when you search for that term. Wow, that is very competitive. Again,
this all comes from similar webs Digital Insights. This is
their US quarterly index for the first quarter of twenty eighteen.
If you want to see the whole you can find
a link to it on my website. Richontech dot tv.
(04:04):
Thanks for listening to the show. If you like what
I'm doing here, please leave me a review in the
Apple Podcasts app. That way more people discover the podcast.
I'm Rich Demiro.
Speaker 2 (04:14):
I'll talk to you real soon.
Host
Rich DeMuro
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