November 21, 2024 • 21 mins
Tony chats Miami (OH) NIL and college football with Matt and Kyle on ESPN 1530!
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Episode Transcript
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Speaker 1 (00:00):
This is Penn Station East Coat Subs since E three
(00:02):
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Speaker 2 (00:22):
All right, welcome back, since he three to sixty, a
service of Penn Station. ESPN fifteen thirty Cincinnati Sports Station, Austin.
This is a it's a milestone day here on since
E three to sixty. Yeah, because not only have we
talked to Ohio State Buckeye legend Cardell Jones, We're going
to talk to some Miami of Ohio legends right now
as well.
Speaker 3 (00:41):
It's about the Red Brick legacy.
Speaker 2 (00:43):
Some really good things going on at the University of
Miami where Austin. They've kind of just picked up a
Miami Universe, Miami University. I'm sorry, yeah, not they, but
they've picked up right where they've left off. They lose
the first couple of games, they get better as they
go and Chuck Martin just dominates the MAC every single year.
You can tune into Match and every week and find
(01:03):
Miami winning another game. Not only they're Bowl eligible, they're
competing for another MAC Championship. The list goes on and
on for what Miami is doing. And now, uh, they've
got some really cool things going on. From an NIL standpoint,
I got two guests with me today. I got Kyle
Decker in here. I got Matt McEwan in here. Match
joined us before, he's talked O line before, he's our
he's our resident O line expert. So two familiar folks
(01:27):
with the program. But guys, how you doing? What's going on?
Speaker 3 (01:29):
So good?
Speaker 4 (01:30):
I think Tony started off University of Miami. He's already
thrown shots.
Speaker 3 (01:33):
It's good. That's the only way I can do it.
We won the victory Bell this year. That's right, that's right.
Started off.
Speaker 5 (01:39):
Yeah, I felt like that was a little bit on purpose,
which anytime I'm around you, you always do that subtle
things just to drive me absolutely.
Speaker 2 (01:45):
Welcome to my world, Matt. We'll start with you outside
of the red Brick legacy, which we'll get to. What
else you got going on?
Speaker 5 (01:55):
Yeah, I mean really just gearing up for the holidays
with with my family.
Speaker 3 (01:58):
Business is going well.
Speaker 5 (02:00):
One of the founding partners of Orchard Digital Marketing or
performance driven digital marketing agency, and and really that's one
of the reasons why I joined up with Kyle with
Red Brick Legacy was to bring you know, not only
the business acumen, but then the marketing power to to
Miami's and IIIL collective. So things are going well, man,
and my family says hi.
Speaker 3 (02:19):
By the way, very good, very good.
Speaker 2 (02:21):
I've said before Brian McEwan my first and and best
quarterback coach that I've ever had in my life. That's
Matt's father.
Speaker 3 (02:28):
Kyle.
Speaker 2 (02:29):
What do you got going on other than you know,
the Decker name being prominently and proudly shown at the
University of Cincinnati all over the place.
Speaker 4 (02:36):
I know, I know, trust me. I uh so, yeah,
I had to clarify my So it's Riley Decker. Even
the Decker is the better part. Yeah, my father in
law went to UC. Obviously I went to Miami, so
we're proud supporters of both schools. But nonetheless, yeah, the
the Miami Collective, We're proudly bring you a bottle bourbon there.
Speaker 3 (02:56):
One of our new.
Speaker 4 (02:56):
Products on RedBrick Legacy dot Com will be rolling that out.
But yeah, we wanted to help Miami, you know, obviously
be competitive, and to do that you have to be
you know, NIL is of the utmost importance, and you know,
we didn't have anything until you know, Thursday before the
UC game, we launched Matt and I decided to step
up and try to you know, fill that void and
(03:19):
hopefully make Miami athletics not just football or basketball, but
all athletics you know, competitive.
Speaker 2 (03:23):
So let's let's talk about that, because there the term
nil is out there all the time, and I don't
think the average person knows what goes into nil. It's
just okay, name image like this. Players are able to
get paid the behind the scenes work that this takes
to be competitive, because that's what it's about now in
today's college world of if you're not raising the money
(03:47):
to be competitive, it doesn't matter sometimes how much recruit
likes Miami or how much a recruit likes Cincinnati. If
someone else comes in and they can offer a bunch
more money, a lot of these eighteen year olds are
going to go where the money is. So dive into
that to start just the nil standpoint alone, how important
is it to make the partners that you guys are
looking to make.
Speaker 3 (04:06):
Yeah, I think it's critical.
Speaker 4 (04:07):
I mean, if you look at what coach Martin, I
know you told, you know, rinse and repeat, but he's
in a hell of a job.
Speaker 3 (04:12):
You know.
Speaker 4 (04:13):
You think about last year he had zero dollars, so
you think about what you see could have had and
what he's done with zero. And now we're trying to
equip great coaches to be able to you know, sustain
great players.
Speaker 3 (04:26):
We lost to Power five. We lost five guys last year.
Speaker 4 (04:29):
Now would we keep all of those guys, Let's be honest, no,
but could we kept some?
Speaker 3 (04:34):
I believe so.
Speaker 4 (04:35):
And so our goal is to you know, raise and
we said this, you know, we want to be the
best in the MAC and right now we're not there
because we just started, but at least need to be
the best in the MAC as far as being able
to raise enough dollars to support Miami Athletics and then
hopefully from a non Power five perspective, one of Matt,
Matts and I's goal is to you know, be very
formidable in all you know, all of college football, basketball,
(04:57):
all college athletics outside of the Power five, be one
of the best nils. So it does without players. Always
say this, and I'm going to all the donors. It's
like what what what wins games?
Speaker 3 (05:07):
Yeah?
Speaker 2 (05:08):
Players, And it's different. It's different too with We've talked.
The facilities are great, you know, It's it's one thing
to have amazing facilities. If you don't have players to
fill those facilities, it's just another awesome building. So you know,
the the the importance to yes, you want to buy
in and you want to build into the university and
the athletic department and and advance locker rooms and things
(05:31):
like that. The NIL is important because it's it's stocking
the players that are going to fill those rooms.
Speaker 5 (05:36):
Yeah, I couldn't couldn't agree more, I think now. I
mean NIL is such a core component of recruiting. I mean,
I was telling Kyle there's a really great article on
ESPN recently about uh really kind of Lane Kiffin and
the Old miss program really sort of coming alive within
the past couple of years because of their close work
with NIL and him being really strategic and working with
you know, the guys that found it to say, these
(05:57):
are the types of players that I want in order
for me to compete against Alabama every year, which they've
been really competitive the past two years. And yeah, to
your point, I think there's a lot of different ways
to give money to schools, and so you know, we're
we're certainly competing with other revenue streams that Miami has
to raise. But at the end of the day, we
(06:18):
all know it's about the players, right, because you could
have the best facilities in the world, you can have
the best school in the world, but if the product
on the field isn't competitive, then none of that really matters, right,
And so for us, it's just really critical that we
started this as a way to really kind of future
proof Miami's athletics and really future proof you know, Miami's
(06:39):
competitive positioning within the MAC. And to Kyle's point, what
we're trying to do first is be the best in
the MAC and then be formidable against Power five conferences
that we can, you know, go get the players that
we need that you know, the coaches kind of work
with us on and move forward.
Speaker 2 (06:54):
When you talk about I always look at donors at
universities and it's one thing when nil is just coming
up to go knock on the door and say, hey,
there's this new, cool nil thing and your money, this
is what it's gonna go for. It's a lot harder
to do that year after year to the same donors.
Donor fatigue is a real thing. It's a thing right
now at Ohio State. It's a thing at Cincinnati. I'm
sure it's a thing at Miami. It's all over the board.
(07:16):
So when you start into something like this, how important
is to create the partnerships that you guys have already
created and are working to create to make sure that
it's not just relying on knocking on that same donor's
door for more money, but something where you're gonna make
that money year in and year out to be able
to support the program.
Speaker 3 (07:33):
Yeah, it's critical.
Speaker 4 (07:33):
There's a thing in the NIL space, revenue sharing that's
going on. Obviously, see you with Since you Light, what
we're gonna be doing with Okay Bourbon and you know
we're gonna be bringing out a beer brand here in
the next couple months. I'm tired of seeing Since you
Light everywhere. So I'm not saying we're gonna be as
big as Since You Light, but hopefully we can at
least see it in Kroger shelves, just like since he
since he light, but really, you're right, donor fatigue is
(07:56):
probably the greatest it's ever been in college athletics. And
we're both donating to the school. So I get I
always tell folks i'm talking to like, I get it.
I'm donating as well, and this is another avenue that
we're asking for dollars. So we're really looking for these
sustainable revenue shares. There's a lot of things that are
coming out that are going to be more prevalent college
(08:17):
athletics as far as these kind of platforms that are
working with companies that are creating revenue shares between donors
and how do we help our businesses grow and part
of that can be donated back to a collective. So
you're going to see a lot more movement versus just
asking for a specific donor. You're going to be asking
businesses to work collaboratively together in that event piece of
(08:37):
that revenue could be shared with the collective. So that's
really my focus on creating that sustainable revenue share because
donor fatigue one nil is not the for everybody. That's
been made clear to me in the initial first couple
of months, and that's okay, but we do have to
take the approach of we're really looking at from a
business perspective, taking our business acumen that we've developed over
(08:58):
the last sixteen years leaving Miami, to say, Okay, hey,
how do we create this And there's a lot out
there with us being kind of late to the party. Sure,
let's just be honest on that element as well, like
we have, there's some really good best.
Speaker 3 (09:10):
Practices for us to follow.
Speaker 4 (09:12):
But yeah, it's there's a sucially with the economy and
the marketplace being a little constraint right now, there's not
a lot of dollars out there, so we have to
go out and figure out ways to engage to show
the why as well.
Speaker 3 (09:24):
And these guys, you know, the players. You were a player,
We were players.
Speaker 4 (09:27):
There's a lot of good kids that sometimes I don't
think it's spotlighted as much too. But we got to
be able to connect their stories with the why, with
other revenue streams.
Speaker 2 (09:36):
So I look at, you know, the way since he
Rains has grown things. I certainly know there's hurdles along
the way. One do you look at a model like
what since he Rains has done and talk to them, Okay,
what can we do and what can we try to
bring to the table as well, And with that, what
are some of the hurdles that you have to deal
with in the early stages.
Speaker 3 (09:56):
Yeah, that's a really good question.
Speaker 5 (09:57):
I think one of the first things that Kyle and
I dive has really studied market so anytime, really and
I did this when we were first starting my marketing
agency Orchard, but really try to study the market and
take the best pieces from those people, right. And Kyle
has a really close relationship with Cincy Rains and they've
actually been very very helpful, So we're a huge fan
of what Cincy Rains does, especially for the for u SE.
(10:20):
But again, you know, just kind of studying the market
and figuring out, Okay, what are the things that people
are really doing well, and then that we can use
and then really kind of just put our own Miami
spin on it, right, And what Kyle just talked about,
we really made it a focal point of our strategy
to develop those revenue partnerships, revenue share partnerships for stable
cash flow because with donor fatigue one, that's extremely critical.
(10:43):
But now if you just think about it from the
a football perspective or really any sport, this goes into
you know, women's athletics as well. You really need essentially
like two budget allocations for transfer to keep people because
within the MAC, I mean, if you're good player in
the MAC, you're probably gonna get pillaged.
Speaker 3 (11:02):
Right for the most part, that's what happens.
Speaker 2 (11:03):
But it's not anything against a player Like right, player
could love the university, love the coach, and you just say,
I'm I'm getting offer a lot of money here. That's
life changing to my family.
Speaker 5 (11:10):
Yes, so not only do we need funds in a
budget to keep players, but then we also need funds
to go get players as well. So it's you know,
what we realized very early on was that it's going
to be a very critical part of our strategies to
start coming out with these these product partnerships where we
split revenue with different organizations. And you know, you have
that bottle of Oki bourbon that's the first one, and
(11:30):
my my marketing agency are awesome creative team. They're working
on a really cool design that we're going to release
and the same thing's going to happen with a beer
deal too. But Kyle and I have learned a lot
about it. It's interesting that you know, talking with you know,
SINCEI rains and studying some of the other collectives. Everyone
was kind of feeling their way through it very early on,
(11:51):
and then you know they tried to There was some
you know, regulatory things that happened where you can't actually
be a nonprofit anymore. And so I mean, Kyle and
I we've spent so much time just trying to understand
the market first before we really got into it, because
we didn't want to get into this and fall flat
on our face, right, So I think we took a
lot of time and due diligence that we're really smart
(12:12):
about how we put it together. That's what makes RedBrick
Legacy different.
Speaker 2 (12:15):
Do you guys being local and playing locally? Do you
think NIL from a college athlete standpoint, is it a
good thing? Does it need to be at some point?
Does it need to be capped at a certain level?
You know, I'm selfishly I wish NIL was around back
in the day. But it's also a double edged sword.
Because we talked about the transfer portal. I don't know
if I'd have stayed for three years as a backup.
(12:37):
Do you think in the grand scheme of things, does
there need to be some type of cap and is
nil at the end of the day a good thing
for college sports?
Speaker 4 (12:45):
That that is the million dollar question. You know, that's
a hard one being involved. It was I wish that
Tony Pikes back in the day, you know, getting to
know you you're you're.
Speaker 3 (12:55):
A seven figure player. Yeah, tell my wife miss that
the vote.
Speaker 4 (13:01):
But I think nil is definitely needed for college athletics.
I think it's a good thing, but needs to be modified.
Is there a cap? I don't know if cap there
needs to be I think and maybe I know. Nick
Saban says he's working on, you know, some some strategies.
I think the the money's out of the bag right,
(13:22):
it's hard to put things back in put a cap
on it.
Speaker 2 (13:25):
I mean forever, no matter what the Texas is, are
gonna be able to raise a lot more money.
Speaker 3 (13:30):
Correct.
Speaker 2 (13:30):
I always attune it two, you know the NFL with
with two a days, you know, are to a day's
probably better. Do they get you more prepared, yes, But
the players are never going to vote to go back
and practice more. They're never going to vote to put
pads on more. And players are never gonna say, yeah
we should we should cap the money. We can make
but at the end of the day, there are the
universities out there that are just always going to be
(13:52):
able to raise you know, the million dollar donors that
are out there. So it does put it still makes
it difficult to navigate.
Speaker 4 (13:57):
Yeah, I think it's a good for just like at
the Miami element, I think even though we lost guys
and I know, you know, our kicker went to Alabama
and that was you know, widely publicized. Yeah, and in
in I think, you know, there's opportunity across the board.
It's unique, but we have a lot of great players
that have came to us too through the portal. So
(14:19):
I think from Miami's from Miami n A l E.
When it says all the mid majors are suffering, I
think the way we look at it is how do
we capitalize on it? How do we find our way?
And I think coach Martin, Coach Steele as far as football, basketball,
I know I met with coach Smiley or hockey coach like,
we're we're finding our way.
Speaker 3 (14:39):
So is it good? I don't. I think it's great
for the players.
Speaker 4 (14:41):
I think it's great for you know, we are all players,
so I think we can all root for that the
players are receiving some compensation. Should there be maybe some
some boundaries within that realm? Probably, And I think they
can find it out over time. But if the NCAA,
let's just throw it out there. If they would have
done their job and got in front of this this,
(15:02):
it wouldn't be to this extent. Now that it's to
this extent everyone's talking about regularly.
Speaker 3 (15:07):
You know.
Speaker 4 (15:07):
We just I was on the phone with a lawyer
in the space earlier. They're like, Kyle, it's it's not coming.
It's gonna be hard to bring it back. So I think, way,
I'm trying to tell at least Miami alumni and I
get it. They're like, hey, I didn't get paid. Why
do these guys get paid? Sure, you know, I think
there's a lot of of of that. And I say, hey,
(15:27):
I don't I hear you. But this is the world
we live in. It's like business. If we don't evolve,
you know, look at the seers and the best buys
or whatever brand you want. If you don't evolve, then
you then you then you then you die or you
fall back. In My My thing is players win games,
and so if we want to be competitive at my university.
We need to get behind this, and I think that's
(15:48):
what we're asking for. The alumni call to action is like, hey,
get involved, you know, find finds your way within the space.
And we've been blessed right off the rip. We've had
a few folks that have really stepped in to support us.
We need a lot more, you know. And I think
you're saying that with UC whether it's Miami, you know,
I think that you know, in the Cincinnati market, you know,
(16:09):
we can support that and I think we can, you know,
be really competitive in that space.
Speaker 2 (16:14):
So you know, I think of the job of a
coach now not just to recruit a player. What are
you offering? What kind of money can I get? What
kind of car deal can I get? You know, it's hard.
It changes a coach's job completely as well, with what
he has to do for three hundred and sixty five
days a year. You almost you got to re recruit
your own team every single year. It's a challenge to
the coach as well. And what you guys are doing
(16:34):
with the Red Brick legacy, it's just giving more ammunition
to what a coach has to offer. Lastly, from the
Red Brick Legacy itself. What have you guys already got
from a partners partnership standpoint? And to learn more? For
those interested, how do they learn more about what you
guys have going on with the Red Brick Legacy.
Speaker 5 (16:52):
Yeah, so so best place to learn more is our website,
red Brick Legacy dot com that you can follow us
on Instagram and Twitter.
Speaker 3 (16:58):
Say xing out of it, but I'm still going to
call it Twitter.
Speaker 5 (17:03):
But but really, you know, we talked about some of
the partnerships that we've done already, we're working on more.
And then if you're if you're a business or an
organization that wants to get involved in a NIL, we've
we're working on a few really big partnerships. One is
actually with one of the largest healthcare providers in the
Tri State and a multi year deal to support actually
women's athletics at Miami, which is huge. So really we
(17:28):
see a lot of appetite for it. And again, Kyle
and I's job when we meet with these businesses and
and do these you know, these partnerships to make sure
that their goals are aligned with you know, the right
Bick Legacy goals too. And so that's that's been really
fun to do. And like I said, you know companies
are Kyle's companies behind it. My companies behind it will
bring all the marketing power we can to make sure
(17:49):
that again, if you're a business and you want to
get involved, we'll do it the right way and make
it really beneficial for you.
Speaker 2 (17:54):
Awesome. Uh, seeing it from my side, I know what
goes into this. I know you guys both have jobs,
careers that you're leading. This is requiring that of a
full time job as well. So I commend both of
you guys for for the time and the work you
guys are putting in, and obviously wish nothing but the
best for the Red Brick legacy, except when it comes
to the battle for the victory.
Speaker 4 (18:13):
Bell, can we get a little Miami coverage? We're going
for back to back MAC champions.
Speaker 2 (18:18):
Yeah, I was it Detroit, you got you said trouble
talking about it? No, I split things right down the middle.
I don't pick sides here, whether that's with you to
see Miami, you see Xavier, I really cover all ends.
Do you guys just have residency in Detroit? You just
the same hotel? I mean it's literally you guys are
there every single year.
Speaker 3 (18:37):
Uh. Who you got Bowling Green coming up?
Speaker 4 (18:39):
Yeah, and Bowling Green almost beat Penn State lost by seven,
and then at Texas at m by six. So this
is uh, the winner goes to the MAC Championship. It's
gonna play ouf o. You beats Ball State.
Speaker 2 (18:50):
And you guys already beat you already beat oh you
and uh now the winningest coach in Miami history winning
his coach in Miami history.
Speaker 4 (18:56):
See, I know, University of Miami, but he is now
putting some respect. But I think, you know, Chuck Martin
speaking of just football, is one of the better coaches
out there.
Speaker 3 (19:08):
I mean, I think he wins yep.
Speaker 4 (19:10):
And we just talked about the resources he had when
he beat you know, teams with million dollars of nil,
and I think that's significant and we're really proud of that,
you know, as football lums. It's it's really great to see.
I think coach Steele's starting to get some momentum with basketball.
Speaker 2 (19:23):
So what you're saying, as you see and is getting
out of the victory bell thing at the right time.
Speaker 4 (19:29):
About that, well, we look forward to what not next
year but the following year.
Speaker 3 (19:34):
Yeah.
Speaker 4 (19:34):
So yeah, now we'll have to put some maybe some
more beer bourbon on that.
Speaker 3 (19:39):
I mean this bourbon in front of me.
Speaker 5 (19:41):
Absolutely, And I know you follow, you know, stud players
and and all that stuff like who's going to be
the you know, the big guys coming out in the
NFL bowling greens. Tight ends a problem. Yeah, so Miami,
we got to solve for that. Me and Kyle we're
just talking about that too. But if we can bracket him,
man him everywhere he goes, I think I think it'll
be I love it, red Hawk.
Speaker 2 (20:00):
I love how quick the football just comes right. I mean,
MAT's a trenchs guy, so he's if it's an old
lineman or a tight end, he's right there with him.
Speaker 3 (20:07):
Absolutely.
Speaker 4 (20:07):
Now we got some dudes, Brian Ugu, our defensive end,
Matt Salapek defending Mac Player of the Year.
Speaker 2 (20:13):
Yeah, he stays, here's your lineback. They had like eight
hundred tackles Salapak, Yeah, yeah, eight hundred tackles an absolute stud.
I could pick your brain about the old line. But
we got to get to a break. And I know
that'd be a sensitive subject. With watching a lot of
the Bengals games this year. We don't have to go, well,
we'll take a break. Thank you guys, honestly for coming in.
I appreciate it. The Red Brick Legacy website is RedBrick
(20:34):
Legacy dot com.
Speaker 3 (20:35):
You, sir, about that.
Speaker 2 (20:37):
Matt mcew and Kyle Decker, We got to take a break,
Bob Manjean will join us when we get back from
Novacare at the University of Cincinnati on ESPN fifteen thirty
Cincinnati Sports Station, crapload.
Speaker 4 (20:46):
Of sports of the Afternoon.
Speaker 1 (20:48):
Can I get a hell Yes? Loegar today at three
h five on ESPN fifteen thirty Cincinnati Sports Station.
Speaker 3 (20:56):
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Speaker 2 (00:22):
All right, welcome back, since he three to sixty, a
service of Penn Station. ESPN fifteen thirty Cincinnati Sports Station, Austin.
This is a it's a milestone day here on since
E three to sixty. Yeah, because not only have we
talked to Ohio State Buckeye legend Cardell Jones, We're going
to talk to some Miami of Ohio legends right now
as well.
Speaker 3 (00:41):
It's about the Red Brick legacy.
Speaker 2 (00:43):
Some really good things going on at the University of
Miami where Austin. They've kind of just picked up a
Miami Universe, Miami University. I'm sorry, yeah, not they, but
they've picked up right where they've left off. They lose
the first couple of games, they get better as they
go and Chuck Martin just dominates the MAC every single year.
You can tune into Match and every week and find
(01:03):
Miami winning another game. Not only they're Bowl eligible, they're
competing for another MAC Championship. The list goes on and
on for what Miami is doing. And now, uh, they've
got some really cool things going on. From an NIL standpoint,
I got two guests with me today. I got Kyle
Decker in here. I got Matt McEwan in here. Match
joined us before, he's talked O line before, he's our
he's our resident O line expert. So two familiar folks
(01:27):
with the program. But guys, how you doing? What's going on?
Speaker 3 (01:29):
So good?
Speaker 4 (01:30):
I think Tony started off University of Miami. He's already
thrown shots.
Speaker 3 (01:33):
It's good. That's the only way I can do it.
We won the victory Bell this year. That's right, that's right.
Started off.
Speaker 5 (01:39):
Yeah, I felt like that was a little bit on purpose,
which anytime I'm around you, you always do that subtle
things just to drive me absolutely.
Speaker 2 (01:45):
Welcome to my world, Matt. We'll start with you outside
of the red Brick legacy, which we'll get to. What
else you got going on?
Speaker 5 (01:55):
Yeah, I mean really just gearing up for the holidays
with with my family.
Speaker 3 (01:58):
Business is going well.
Speaker 5 (02:00):
One of the founding partners of Orchard Digital Marketing or
performance driven digital marketing agency, and and really that's one
of the reasons why I joined up with Kyle with
Red Brick Legacy was to bring you know, not only
the business acumen, but then the marketing power to to
Miami's and IIIL collective. So things are going well, man,
and my family says hi.
Speaker 3 (02:19):
By the way, very good, very good.
Speaker 2 (02:21):
I've said before Brian McEwan my first and and best
quarterback coach that I've ever had in my life. That's
Matt's father.
Speaker 3 (02:28):
Kyle.
Speaker 2 (02:29):
What do you got going on other than you know,
the Decker name being prominently and proudly shown at the
University of Cincinnati all over the place.
Speaker 4 (02:36):
I know, I know, trust me. I uh so, yeah,
I had to clarify my So it's Riley Decker. Even
the Decker is the better part. Yeah, my father in
law went to UC. Obviously I went to Miami, so
we're proud supporters of both schools. But nonetheless, yeah, the
the Miami Collective, We're proudly bring you a bottle bourbon there.
Speaker 3 (02:56):
One of our new.
Speaker 4 (02:56):
Products on RedBrick Legacy dot Com will be rolling that out.
But yeah, we wanted to help Miami, you know, obviously
be competitive, and to do that you have to be
you know, NIL is of the utmost importance, and you know,
we didn't have anything until you know, Thursday before the
UC game, we launched Matt and I decided to step
up and try to you know, fill that void and
(03:19):
hopefully make Miami athletics not just football or basketball, but
all athletics you know, competitive.
Speaker 2 (03:23):
So let's let's talk about that, because there the term
nil is out there all the time, and I don't
think the average person knows what goes into nil. It's
just okay, name image like this. Players are able to
get paid the behind the scenes work that this takes
to be competitive, because that's what it's about now in
today's college world of if you're not raising the money
(03:47):
to be competitive, it doesn't matter sometimes how much recruit
likes Miami or how much a recruit likes Cincinnati. If
someone else comes in and they can offer a bunch
more money, a lot of these eighteen year olds are
going to go where the money is. So dive into
that to start just the nil standpoint alone, how important
is it to make the partners that you guys are
looking to make.
Speaker 3 (04:06):
Yeah, I think it's critical.
Speaker 4 (04:07):
I mean, if you look at what coach Martin, I
know you told, you know, rinse and repeat, but he's
in a hell of a job.
Speaker 3 (04:12):
You know.
Speaker 4 (04:13):
You think about last year he had zero dollars, so
you think about what you see could have had and
what he's done with zero. And now we're trying to
equip great coaches to be able to you know, sustain
great players.
Speaker 3 (04:26):
We lost to Power five. We lost five guys last year.
Speaker 4 (04:29):
Now would we keep all of those guys, Let's be honest, no,
but could we kept some?
Speaker 3 (04:34):
I believe so.
Speaker 4 (04:35):
And so our goal is to you know, raise and
we said this, you know, we want to be the
best in the MAC and right now we're not there
because we just started, but at least need to be
the best in the MAC as far as being able
to raise enough dollars to support Miami Athletics and then
hopefully from a non Power five perspective, one of Matt,
Matts and I's goal is to you know, be very
formidable in all you know, all of college football, basketball,
(04:57):
all college athletics outside of the Power five, be one
of the best nils. So it does without players. Always
say this, and I'm going to all the donors. It's
like what what what wins games?
Speaker 3 (05:07):
Yeah?
Speaker 2 (05:08):
Players, And it's different. It's different too with We've talked.
The facilities are great, you know, It's it's one thing
to have amazing facilities. If you don't have players to
fill those facilities, it's just another awesome building. So you know,
the the the importance to yes, you want to buy
in and you want to build into the university and
the athletic department and and advance locker rooms and things
(05:31):
like that. The NIL is important because it's it's stocking
the players that are going to fill those rooms.
Speaker 5 (05:36):
Yeah, I couldn't couldn't agree more, I think now. I
mean NIL is such a core component of recruiting. I mean,
I was telling Kyle there's a really great article on
ESPN recently about uh really kind of Lane Kiffin and
the Old miss program really sort of coming alive within
the past couple of years because of their close work
with NIL and him being really strategic and working with
you know, the guys that found it to say, these
(05:57):
are the types of players that I want in order
for me to compete against Alabama every year, which they've
been really competitive the past two years. And yeah, to
your point, I think there's a lot of different ways
to give money to schools, and so you know, we're
we're certainly competing with other revenue streams that Miami has
to raise. But at the end of the day, we
(06:18):
all know it's about the players, right, because you could
have the best facilities in the world, you can have
the best school in the world, but if the product
on the field isn't competitive, then none of that really matters, right,
And so for us, it's just really critical that we
started this as a way to really kind of future
proof Miami's athletics and really future proof you know, Miami's
(06:39):
competitive positioning within the MAC. And to Kyle's point, what
we're trying to do first is be the best in
the MAC and then be formidable against Power five conferences
that we can, you know, go get the players that
we need that you know, the coaches kind of work
with us on and move forward.
Speaker 2 (06:54):
When you talk about I always look at donors at
universities and it's one thing when nil is just coming
up to go knock on the door and say, hey,
there's this new, cool nil thing and your money, this
is what it's gonna go for. It's a lot harder
to do that year after year to the same donors.
Donor fatigue is a real thing. It's a thing right
now at Ohio State. It's a thing at Cincinnati. I'm
sure it's a thing at Miami. It's all over the board.
(07:16):
So when you start into something like this, how important
is to create the partnerships that you guys have already
created and are working to create to make sure that
it's not just relying on knocking on that same donor's
door for more money, but something where you're gonna make
that money year in and year out to be able
to support the program.
Speaker 3 (07:33):
Yeah, it's critical.
Speaker 4 (07:33):
There's a thing in the NIL space, revenue sharing that's
going on. Obviously, see you with Since you Light, what
we're gonna be doing with Okay Bourbon and you know
we're gonna be bringing out a beer brand here in
the next couple months. I'm tired of seeing Since you
Light everywhere. So I'm not saying we're gonna be as
big as Since You Light, but hopefully we can at
least see it in Kroger shelves, just like since he
since he light, but really, you're right, donor fatigue is
(07:56):
probably the greatest it's ever been in college athletics. And
we're both donating to the school. So I get I
always tell folks i'm talking to like, I get it.
I'm donating as well, and this is another avenue that
we're asking for dollars. So we're really looking for these
sustainable revenue shares. There's a lot of things that are
coming out that are going to be more prevalent college
(08:17):
athletics as far as these kind of platforms that are
working with companies that are creating revenue shares between donors
and how do we help our businesses grow and part
of that can be donated back to a collective. So
you're going to see a lot more movement versus just
asking for a specific donor. You're going to be asking
businesses to work collaboratively together in that event piece of
(08:37):
that revenue could be shared with the collective. So that's
really my focus on creating that sustainable revenue share because
donor fatigue one nil is not the for everybody. That's
been made clear to me in the initial first couple
of months, and that's okay, but we do have to
take the approach of we're really looking at from a
business perspective, taking our business acumen that we've developed over
(08:58):
the last sixteen years leaving Miami, to say, Okay, hey,
how do we create this And there's a lot out
there with us being kind of late to the party. Sure,
let's just be honest on that element as well, like
we have, there's some really good best.
Speaker 3 (09:10):
Practices for us to follow.
Speaker 4 (09:12):
But yeah, it's there's a sucially with the economy and
the marketplace being a little constraint right now, there's not
a lot of dollars out there, so we have to
go out and figure out ways to engage to show
the why as well.
Speaker 3 (09:24):
And these guys, you know, the players. You were a player,
We were players.
Speaker 4 (09:27):
There's a lot of good kids that sometimes I don't
think it's spotlighted as much too. But we got to
be able to connect their stories with the why, with
other revenue streams.
Speaker 2 (09:36):
So I look at, you know, the way since he
Rains has grown things. I certainly know there's hurdles along
the way. One do you look at a model like
what since he Rains has done and talk to them, Okay,
what can we do and what can we try to
bring to the table as well, And with that, what
are some of the hurdles that you have to deal
with in the early stages.
Speaker 3 (09:56):
Yeah, that's a really good question.
Speaker 5 (09:57):
I think one of the first things that Kyle and
I dive has really studied market so anytime, really and
I did this when we were first starting my marketing
agency Orchard, but really try to study the market and
take the best pieces from those people, right. And Kyle
has a really close relationship with Cincy Rains and they've
actually been very very helpful, So we're a huge fan
of what Cincy Rains does, especially for the for u SE.
(10:20):
But again, you know, just kind of studying the market
and figuring out, Okay, what are the things that people
are really doing well, and then that we can use
and then really kind of just put our own Miami
spin on it, right, And what Kyle just talked about,
we really made it a focal point of our strategy
to develop those revenue partnerships, revenue share partnerships for stable
cash flow because with donor fatigue one, that's extremely critical.
(10:43):
But now if you just think about it from the
a football perspective or really any sport, this goes into
you know, women's athletics as well. You really need essentially
like two budget allocations for transfer to keep people because
within the MAC, I mean, if you're good player in
the MAC, you're probably gonna get pillaged.
Speaker 3 (11:02):
Right for the most part, that's what happens.
Speaker 2 (11:03):
But it's not anything against a player Like right, player
could love the university, love the coach, and you just say,
I'm I'm getting offer a lot of money here. That's
life changing to my family.
Speaker 5 (11:10):
Yes, so not only do we need funds in a
budget to keep players, but then we also need funds
to go get players as well. So it's you know,
what we realized very early on was that it's going
to be a very critical part of our strategies to
start coming out with these these product partnerships where we
split revenue with different organizations. And you know, you have
that bottle of Oki bourbon that's the first one, and
(11:30):
my my marketing agency are awesome creative team. They're working
on a really cool design that we're going to release
and the same thing's going to happen with a beer
deal too. But Kyle and I have learned a lot
about it. It's interesting that you know, talking with you know,
SINCEI rains and studying some of the other collectives. Everyone
was kind of feeling their way through it very early on,
(11:51):
and then you know they tried to There was some
you know, regulatory things that happened where you can't actually
be a nonprofit anymore. And so I mean, Kyle and
I we've spent so much time just trying to understand
the market first before we really got into it, because
we didn't want to get into this and fall flat
on our face, right, So I think we took a
lot of time and due diligence that we're really smart
(12:12):
about how we put it together. That's what makes RedBrick
Legacy different.
Speaker 2 (12:15):
Do you guys being local and playing locally? Do you
think NIL from a college athlete standpoint, is it a
good thing? Does it need to be at some point?
Does it need to be capped at a certain level?
You know, I'm selfishly I wish NIL was around back
in the day. But it's also a double edged sword.
Because we talked about the transfer portal. I don't know
if I'd have stayed for three years as a backup.
(12:37):
Do you think in the grand scheme of things, does
there need to be some type of cap and is
nil at the end of the day a good thing
for college sports?
Speaker 4 (12:45):
That that is the million dollar question. You know, that's
a hard one being involved. It was I wish that
Tony Pikes back in the day, you know, getting to
know you you're you're.
Speaker 3 (12:55):
A seven figure player. Yeah, tell my wife miss that
the vote.
Speaker 4 (13:01):
But I think nil is definitely needed for college athletics.
I think it's a good thing, but needs to be modified.
Is there a cap? I don't know if cap there
needs to be I think and maybe I know. Nick
Saban says he's working on, you know, some some strategies.
I think the the money's out of the bag right,
(13:22):
it's hard to put things back in put a cap
on it.
Speaker 2 (13:25):
I mean forever, no matter what the Texas is, are
gonna be able to raise a lot more money.
Speaker 3 (13:30):
Correct.
Speaker 2 (13:30):
I always attune it two, you know the NFL with
with two a days, you know, are to a day's
probably better. Do they get you more prepared, yes, But
the players are never going to vote to go back
and practice more. They're never going to vote to put
pads on more. And players are never gonna say, yeah
we should we should cap the money. We can make
but at the end of the day, there are the
universities out there that are just always going to be
(13:52):
able to raise you know, the million dollar donors that
are out there. So it does put it still makes
it difficult to navigate.
Speaker 4 (13:57):
Yeah, I think it's a good for just like at
the Miami element, I think even though we lost guys
and I know, you know, our kicker went to Alabama
and that was you know, widely publicized. Yeah, and in
in I think, you know, there's opportunity across the board.
It's unique, but we have a lot of great players
that have came to us too through the portal. So
(14:19):
I think from Miami's from Miami n A l E.
When it says all the mid majors are suffering, I
think the way we look at it is how do
we capitalize on it? How do we find our way?
And I think coach Martin, Coach Steele as far as football, basketball,
I know I met with coach Smiley or hockey coach like,
we're we're finding our way.
Speaker 3 (14:39):
So is it good? I don't. I think it's great
for the players.
Speaker 4 (14:41):
I think it's great for you know, we are all players,
so I think we can all root for that the
players are receiving some compensation. Should there be maybe some
some boundaries within that realm? Probably, And I think they
can find it out over time. But if the NCAA,
let's just throw it out there. If they would have
done their job and got in front of this this,
(15:02):
it wouldn't be to this extent. Now that it's to
this extent everyone's talking about regularly.
Speaker 3 (15:07):
You know.
Speaker 4 (15:07):
We just I was on the phone with a lawyer
in the space earlier. They're like, Kyle, it's it's not coming.
It's gonna be hard to bring it back. So I think, way,
I'm trying to tell at least Miami alumni and I
get it. They're like, hey, I didn't get paid. Why
do these guys get paid? Sure, you know, I think
there's a lot of of of that. And I say, hey,
(15:27):
I don't I hear you. But this is the world
we live in. It's like business. If we don't evolve,
you know, look at the seers and the best buys
or whatever brand you want. If you don't evolve, then
you then you then you then you die or you
fall back. In My My thing is players win games,
and so if we want to be competitive at my university.
We need to get behind this, and I think that's
(15:48):
what we're asking for. The alumni call to action is like, hey,
get involved, you know, find finds your way within the space.
And we've been blessed right off the rip. We've had
a few folks that have really stepped in to support us.
We need a lot more, you know. And I think
you're saying that with UC whether it's Miami, you know,
I think that you know, in the Cincinnati market, you know,
(16:09):
we can support that and I think we can, you know,
be really competitive in that space.
Speaker 2 (16:14):
So you know, I think of the job of a
coach now not just to recruit a player. What are
you offering? What kind of money can I get? What
kind of car deal can I get? You know, it's hard.
It changes a coach's job completely as well, with what
he has to do for three hundred and sixty five
days a year. You almost you got to re recruit
your own team every single year. It's a challenge to
the coach as well. And what you guys are doing
(16:34):
with the Red Brick legacy, it's just giving more ammunition
to what a coach has to offer. Lastly, from the
Red Brick Legacy itself. What have you guys already got
from a partners partnership standpoint? And to learn more? For
those interested, how do they learn more about what you
guys have going on with the Red Brick Legacy.
Speaker 5 (16:52):
Yeah, so so best place to learn more is our website,
red Brick Legacy dot com that you can follow us
on Instagram and Twitter.
Speaker 3 (16:58):
Say xing out of it, but I'm still going to
call it Twitter.
Speaker 5 (17:03):
But but really, you know, we talked about some of
the partnerships that we've done already, we're working on more.
And then if you're if you're a business or an
organization that wants to get involved in a NIL, we've
we're working on a few really big partnerships. One is
actually with one of the largest healthcare providers in the
Tri State and a multi year deal to support actually
women's athletics at Miami, which is huge. So really we
(17:28):
see a lot of appetite for it. And again, Kyle
and I's job when we meet with these businesses and
and do these you know, these partnerships to make sure
that their goals are aligned with you know, the right
Bick Legacy goals too. And so that's that's been really
fun to do. And like I said, you know companies
are Kyle's companies behind it. My companies behind it will
bring all the marketing power we can to make sure
(17:49):
that again, if you're a business and you want to
get involved, we'll do it the right way and make
it really beneficial for you.
Speaker 2 (17:54):
Awesome. Uh, seeing it from my side, I know what
goes into this. I know you guys both have jobs,
careers that you're leading. This is requiring that of a
full time job as well. So I commend both of
you guys for for the time and the work you
guys are putting in, and obviously wish nothing but the
best for the Red Brick legacy, except when it comes
to the battle for the victory.
Speaker 4 (18:13):
Bell, can we get a little Miami coverage? We're going
for back to back MAC champions.
Speaker 2 (18:18):
Yeah, I was it Detroit, you got you said trouble
talking about it? No, I split things right down the middle.
I don't pick sides here, whether that's with you to
see Miami, you see Xavier, I really cover all ends.
Do you guys just have residency in Detroit? You just
the same hotel? I mean it's literally you guys are
there every single year.
Speaker 3 (18:37):
Uh. Who you got Bowling Green coming up?
Speaker 4 (18:39):
Yeah, and Bowling Green almost beat Penn State lost by seven,
and then at Texas at m by six. So this
is uh, the winner goes to the MAC Championship. It's
gonna play ouf o. You beats Ball State.
Speaker 2 (18:50):
And you guys already beat you already beat oh you
and uh now the winningest coach in Miami history winning
his coach in Miami history.
Speaker 4 (18:56):
See, I know, University of Miami, but he is now
putting some respect. But I think, you know, Chuck Martin
speaking of just football, is one of the better coaches
out there.
Speaker 3 (19:08):
I mean, I think he wins yep.
Speaker 4 (19:10):
And we just talked about the resources he had when
he beat you know, teams with million dollars of nil,
and I think that's significant and we're really proud of that,
you know, as football lums. It's it's really great to see.
I think coach Steele's starting to get some momentum with basketball.
Speaker 2 (19:23):
So what you're saying, as you see and is getting
out of the victory bell thing at the right time.
Speaker 4 (19:29):
About that, well, we look forward to what not next
year but the following year.
Speaker 3 (19:34):
Yeah.
Speaker 4 (19:34):
So yeah, now we'll have to put some maybe some
more beer bourbon on that.
Speaker 3 (19:39):
I mean this bourbon in front of me.
Speaker 5 (19:41):
Absolutely, And I know you follow, you know, stud players
and and all that stuff like who's going to be
the you know, the big guys coming out in the
NFL bowling greens. Tight ends a problem. Yeah, so Miami,
we got to solve for that. Me and Kyle we're
just talking about that too. But if we can bracket him,
man him everywhere he goes, I think I think it'll
be I love it, red Hawk.
Speaker 2 (20:00):
I love how quick the football just comes right. I mean,
MAT's a trenchs guy, so he's if it's an old
lineman or a tight end, he's right there with him.
Speaker 3 (20:07):
Absolutely.
Speaker 4 (20:07):
Now we got some dudes, Brian Ugu, our defensive end,
Matt Salapek defending Mac Player of the Year.
Speaker 2 (20:13):
Yeah, he stays, here's your lineback. They had like eight
hundred tackles Salapak, Yeah, yeah, eight hundred tackles an absolute stud.
I could pick your brain about the old line. But
we got to get to a break. And I know
that'd be a sensitive subject. With watching a lot of
the Bengals games this year. We don't have to go, well,
we'll take a break. Thank you guys, honestly for coming in.
I appreciate it. The Red Brick Legacy website is RedBrick
(20:34):
Legacy dot com.
Speaker 3 (20:35):
You, sir, about that.
Speaker 2 (20:37):
Matt mcew and Kyle Decker, We got to take a break,
Bob Manjean will join us when we get back from
Novacare at the University of Cincinnati on ESPN fifteen thirty
Cincinnati Sports Station, crapload.
Speaker 4 (20:46):
Of sports of the Afternoon.
Speaker 1 (20:48):
Can I get a hell Yes? Loegar today at three
h five on ESPN fifteen thirty Cincinnati Sports Station.
Speaker 3 (20:56):
Hey, it's Austin.
Speaker 6 (20:57):
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