September 2, 2025 • 14 mins
Tony talks with Matt and Elliott from Red Brick Legacy about the latest in NIL, Beer, and the RedHawks on ESPN 1530!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome back since E three to sixty rolling along hour
number three ESBN fifteen thirty Cincinnati Sports Station thanks to
Penn Station. This Tuesday afternoon. Football is back in the
National Football League, and we're getting already into Week two
of the college football season, and I wanted to retouch
here on something we've talked about leading up into the
offseason that's going on at the at Miami of Ohio
(00:21):
with our friends at Red Brick Legacy and something that
is being unveiled for them or has been unveiled and
now is official that we can talk about today. So
I got Matt mchun with us today from Red Brick
Legacy and also Elliott Culter, the COO of Cincinnati Beverage Company,
joining us today.
Speaker 2 (00:37):
Fellas, what's going on? What's going on?
Speaker 1 (00:40):
This is this is awesome. Matt, Let's start where we
kind of left off with everything going on with Red
Brick Legacy and what you guys are trying to do
from an NIL perspective to drive things at Miami of Ohio.
What is the latest with where Red Brick is and
kind of the advancement you guys have been making.
Speaker 3 (00:59):
Yeah, So since talk Tony, a lot has certainly happened
with the legislation over the summer, and then Miami University
Athletics really in the school really stepping up to help
manage Red Brick Legacy, which has been fantastic and at
leading up to this, what we were working on for
quite a few months with Elliott and since any beverage
(01:20):
Company was the Red Brick Legacy official Beer, which we're
calling Uptown Light. And there was a lot of reasons
why we named it that, which I'll go into, and
then why we partnered with Cincinni Beverage Company because there's
a great story behind behind the brand and the beverage itself.
Speaker 1 (01:37):
Yeahs as it goes for for you, Elliott, what made
the most sense on these guys with Red Brick Legacy
in Miami.
Speaker 4 (01:46):
Yeah, I think we've seen the success of in Il
Beers over the last year or so.
Speaker 2 (01:51):
We wanted a partner local. We knew that, you know,
the program.
Speaker 4 (01:55):
Up there in Miami was great organization that the Matt
and team had kind of led with his inn I
Collective and to put together this vintage kind of beer
brand that we've had in our portfolio for a while
and really wanted to wait for the right time to
release it. It was kind of this perfect marriage of
how do we, you know, bring this this historic brand
back that's been such such a rooted history in Cincinnati
(02:15):
with an organization like Mattz to be able to kind
of partner these two together, it was just the perfect time.
And so we're ecstatic when the opportunity finally materialize and
finally getting beer out.
Speaker 1 (02:24):
In market Cincinnati, in the University of Cincinnati, and the
partnership they've had with sincey Light, I think has far
exceeded even their wildest dreams and expectations of what that
could mean for the NIL program at the University of Cincinnati,
and that continues. How much of that are you able
to kind of look towards and start now creating your
own path with Uptown Light.
Speaker 4 (02:46):
Yeah, I mean I think they were the pioneers, right,
They were the first arguably the first in il beer
out there, first light beer that Ryan Geist did. So
it was kind of the perfect storm of this. The
name is great, you know, tying back to Cincinna. So
they've you know, set a really solid foundation on how
to do a program, and a lot of schools and
breweries have followed. So Yeah, certainly the success of Ryan Geist.
(03:10):
We're friendly with him, we know him really well. But
to give an opportunity for school like Miami to get
a product that you know, essentially does the same thing
as all these other beers was was really important. So
I think shout out to Ryan Geist, who kind of
started this trend, but you know, every school deserves an
opportunity to have an NIL beer, and the fact that
Miami didn't have one yet was was a perfect opportunity
(03:32):
for us to partner up.
Speaker 2 (03:33):
Why what made you settle on Uptown Light? Yeah? Great,
great question.
Speaker 3 (03:37):
So thinking about everything that we learned from since you
Light and watching that story and that's been very well
publicized around with NIL programs, there's so much donor fatigue
and you to continuously fund the NIL collective or NIL collectives,
you really need a stable revenue stream and so since
the Light really has been probably the bookend factor for you.
(04:01):
See I mean there's an article about this in the
in the Business Carrier, So it's not like it's I'm
sharing anything new, But relative to Uptown Light, what we
wanted to do is create a brand that really encapsulated
Miami and Uptown is synonymous with Miami, students often say
let's go uptown. I know when when I was there,
(04:22):
you know, all my football teammates, when we were doing anything,
we were you know, full full throttle. And so going
uptown was was one of those aspects of the whole
college experience. And whether or not you're from Miami or
you're in different geographical areas like in downtown Austin there's
an uptown as well. We really wanted it to not
have any sort of geographical restrictions. And so why I
(04:46):
absolutely love since E Light. You know, what Ellie and
I had had talked about is we don't know if
that actually plays well in other markets. It's not like
you can go sell that in Michigan for example, Right,
So that's.
Speaker 2 (04:56):
Why it works really well here.
Speaker 3 (04:58):
But with Helptown Light, we were looking to do is
create a bigger geographical brand again that had that that
story of Miami behind it.
Speaker 1 (05:09):
From a availability standpoint, from a packaging standpoint, what does
that look like now with where folks can can find
it or where they're going to be able to find it.
Speaker 4 (05:18):
Yeah, So drafts out now pretty much all around Oxford.
Any major bar in Oxford has draft available we're packaging
the can product tomorrow, so this should be in market
next week in packaged product throughout the Oxford area. But
also you know, we're gonna we're gonna expand that distribution
to kind of all of southwest of how to start,
and we think it should be a really warm reception.
(05:41):
It's great to have draft. We've got some great partners
up in Oxford who who have supported and launched the product,
but really getting to be able to get those cans
in people's hands and market that brand, promote that brand
is is going to.
Speaker 2 (05:51):
Be a big step.
Speaker 4 (05:52):
So starting next week, we anticipate this to be in
and around Oxford for sure, and then throughout their greater
Cincinnati area in the following week.
Speaker 1 (06:00):
So for folks to be able to head uptown this
is not from a Miami guy, but they could head uptown,
tune into Miami at Rutgers this weekend on Peacock and
be able to drink some uptown light.
Speaker 3 (06:10):
Absolutely. I mean, if you're gonna go uptown, you might
as well drink uptown light, right and I.
Speaker 2 (06:15):
Want to go host YOULV after that.
Speaker 3 (06:16):
Yeah, yeah, And so you know, if you're if you're
at the store, and you're thinking about trying a new beer,
give give Uptown Light a chance. You know, whether or
not you have any affiliation with the school. It's a
great beer since any beverage company did a great job.
The brand behind it, the story behind it with Red Top,
which they resurrected is such a great story. And again
(06:38):
you know it's it's really important for the NIL program.
Speaker 1 (06:42):
I don't think you could watch this first weekend of
college football and not see the value of NIL teams
that lose. A team like Ohio State would seven players
on defense get drafted and they rebuild and their defense
looks just I mean, it takes a lot, and those
are the top tier programs. It takes a lot for
schools like a uc or or of Miami for year
in and year out to be able to compete and
(07:03):
retain some of that roster and be able to go
spend elsewhere. As it relates to Miami, you guys go
on the road at Wisconsin. I believe what three to
nothing at halftime?
Speaker 2 (07:11):
Yes, a great.
Speaker 1 (07:12):
Defensive performance, special teams look good, offense wasn't able to
get it going. They lose seventeen to nothing. But opening
that Madison in a big time environment against a big
ten team and kind of holding your own how much
weight does does that hold going forward for you?
Speaker 2 (07:28):
It holds a lot of way.
Speaker 3 (07:29):
I mean if you look at and I've rematched the
game I think three times already, but special teams played
great defense, played great offense.
Speaker 2 (07:38):
We'll get there.
Speaker 3 (07:39):
So I think it was a a good first week
for us where we'll go back and watch the tape
and do what we do at practice to really beat
ready for Rutgers. And I know we were talking about you
see before the same thing here. I mean, they should
have beat Nebraska.
Speaker 1 (07:51):
It is it's hard because the margin of air, especially
in week one, is so different, and in today's world,
you're implementing a lot of new players into a system
and you don't get the benefit of a preseason like
the NFL. So it's hard because you watch in the
landscape of week one in football, teams are still on
the fly finding out who they are and what they have.
You can only tell so much from a practice or
(08:14):
scrimmages against each other.
Speaker 2 (08:16):
It's hard.
Speaker 1 (08:17):
I think you're trying to feel things out as you go. Obviously,
Chuck Martin has the track record. We know that you
know once the MAX season gets here, this team is
always playing at their best. But speaking to the MAC
and speaking of Rutgers, Ohio University went into Rutgers and
that game was thirty one thirty one after three quarters.
Rutgers finishes with a thirty four to thirty one win.
Speaker 2 (08:36):
So from a.
Speaker 1 (08:37):
MAX standpoint, seeing how oh you played and not being
a rival in the MAC, does that lend the opening
of being able to go on the road and believing
you can go not just compete, but win a game
against a team like Rutgers.
Speaker 2 (08:50):
Absolutely. What I will tell you is Ohio is good.
Speaker 3 (08:53):
So I went to the MAC Championship last year. That
was heartbreaking. It really wasn't even competition. So they are
a good team. But our roster has changed significantly since
last year, which a lot of teams have with an
il obviously, but I think we're really confident going into
the Rutgers game. Should be a great game, should be
another good weekend in college football.
Speaker 1 (09:14):
Mentioned Chuck Martin real quick, I would be remiss not
to talk about the Cradle of Coaches. I think there's
been so many people so interested in this documentary and
what's happening with it, where are things with the documentary
and how is that looking going forward?
Speaker 2 (09:28):
Yeah, so in terms of timing, still a little bit.
I'd call it fluid.
Speaker 3 (09:32):
But if you want to follow updates, there's Creative Coaches
handle on Instagram and anybody who's anybody that's been a
part of the program that's a big name is in it.
So not only is Sean McVay, one of my teammates
of the Rams, head coach of the Rams, and then
Chris Shula, who's the defensive coordinator of the Rams, and
then one of our other teamates, Joe Caniglio, is the
(09:53):
outside linebackers coach.
Speaker 2 (09:54):
They're all in it.
Speaker 3 (09:55):
Sean Payton's been interviewed as well with the Broncos. So
that's what a lot of people really don't know too.
We're actually throwing around that is like an idea should
we for the brand for Uptown Light, you know, directionally,
should we have tided it in with something like the
Crudo of Coaches or something like that. But really I
think the direction that we went is better because it
doesn't just represent athletics, it represents the whole Miami feel well.
Speaker 1 (10:17):
Saban has always had that coke bottle on his postgame interviews.
Just get McVeigh to put, you know, a bottle of
a can of Uptown Light up there. Should we send
them to ready Ela From the Uptown Light standpoint, Is
there a way that people can kind of learn more
about everything that's going on or something to watch for
going forward.
Speaker 4 (10:34):
Yeah, so we'll continue to put out additional marketing a
piece around it. You can follow our social Uptown Light.
We have uptown Light dot Com is the website. But
you know, I think more will come with package. It's
always great to pre promote the product and tell people
to go for draft, but I think once these cans
can get in hands, that's really where we can start
to really drive the brand. Just for the beer itself,
it's a four point two percent light logger, so it's
(10:55):
it's a beer for everybody. It's not a you know,
heavily hopped or crazy big doubt. It's something that you know,
appeals to the masses, which is what we wanted to
do with this product. But yeah, it's great to have
the brand back. I think we had referenced the legacy
of the brand. Redtop actually started in nineteen oh four
as a malting company, survived through prohibitionion and then opened
up as a brewery in thirty three lasted till about
(11:17):
fifty seven, so it had twenty plus years of really
operation within the Ohio market. Cincinnati market became one of
the larger ones here. So to see this brand come
back after seventy years is really exciting for us in
the brewery world and a lot of you know, I know,
beer nerds across the country, collectors things like that of
memorabilia will be great to see it back. But it
(11:39):
was a special brand for us, one that we've had
again in our portfolio for a while and really one
of the right opportunities. So bring this thing back after
seventy years, having this heyday post prohibition of it really
growing to what it was, it is something special. So
we're really excited about the relaunch. And the liquid is
phenomenal for anybody who is a like beer drinker, which
is most people.
Speaker 1 (11:57):
Out Yeah, I know from the sincey standpoint, alumni and
a fan base for the Bearcats, it was just always
cool to kind of have something to tie into your
own I feel like you're also giving back at the
same time to the nil and now for not just
folks in Oxford but the Miami faithful here in Cincinnati
and everywhere else around to be able to kind of
get their hands on this. It's a it's an awesome
step in the right direction. It's awesome. Congratulations with everything
(12:20):
you have going on, Matt on Red Brick Legacy for
those that want to learn more or just keep up
with with everything that's going on as well, same thing.
What's the easiest way for folks to follow along?
Speaker 2 (12:30):
Social media is the best.
Speaker 3 (12:31):
So Red Brick Legacy is our handle. We you know,
like Elliott said, we did a lot of social media
communication about the brand up until launch last week. Brick
Street was a great partner, did a launch party by Happenstance.
Speaker 2 (12:47):
De Baby happened to be performing.
Speaker 3 (12:49):
There that night, so we were actually talking about whether
or not we should relaunch it because everyone everyone's kind
of focused on that.
Speaker 4 (12:55):
But say the lines were for the beer, yeahd.
Speaker 2 (12:59):
The building was the big, awesome, awesome stuff. Matt.
Speaker 1 (13:02):
Just be ready to doing football season as well. I'm
terrified for the Bengals offensive line and with your offensive
line past, I'll be relying on you a lot going
forward to talk Bengals up front as well.
Speaker 3 (13:12):
Absolutely, you got Elliott now here too, played at Davidson.
Speaker 1 (13:14):
So he got Steph Curry started. He told me he
got he gave Steph Curry a start.
Speaker 3 (13:21):
Yeah, Well, one more thing I will I will say,
And I know I've congratulated you in person, but I
just wanted to say, you know, congrats again on.
Speaker 4 (13:29):
The Hall of Fame.
Speaker 2 (13:29):
Thank you, so thank you Elliott.
Speaker 3 (13:31):
What people don't necessarily know is Tony is so good
at everything, and it just made me so sick. When
I was a kid, you know where he grew up
kind of around the same area where I grew up.
In my opinion, Tony was the first hymn almost like
the first Randy Moss right where any sport. I remember,
like the first time I saw him play tennis, like
(13:53):
on a family vacation, I was just like, he's good
at everything. So that you know, I have not supported
since he like, but I will absolutely be there for
your Hall of Fame.
Speaker 2 (14:02):
Thank you induction.
Speaker 1 (14:02):
I appreciate that, Thank you for the words, and I
appreciate you guys stopping by. It's an exciting time with
fall coming and football season here, and it's awesome to
see what what you guys have going on and everything
that Matt. You guys have kind of started from the
ground up and spearheaded this to give Miami this this
competitive advantage going forward. It's awesome to watch and keep
(14:24):
an eye on. We appreciate you guys stopping by. We
still got more to go. Our three since I three
sixty thanks to Penn Station on ESPN fifteen thirty Cincinnati
Sports Station
Welcome back since E three to sixty rolling along hour
number three ESBN fifteen thirty Cincinnati Sports Station thanks to
Penn Station. This Tuesday afternoon. Football is back in the
National Football League, and we're getting already into Week two
of the college football season, and I wanted to retouch
here on something we've talked about leading up into the
offseason that's going on at the at Miami of Ohio
(00:21):
with our friends at Red Brick Legacy and something that
is being unveiled for them or has been unveiled and
now is official that we can talk about today. So
I got Matt mchun with us today from Red Brick
Legacy and also Elliott Culter, the COO of Cincinnati Beverage Company,
joining us today.
Speaker 2 (00:37):
Fellas, what's going on? What's going on?
Speaker 1 (00:40):
This is this is awesome. Matt, Let's start where we
kind of left off with everything going on with Red
Brick Legacy and what you guys are trying to do
from an NIL perspective to drive things at Miami of Ohio.
What is the latest with where Red Brick is and
kind of the advancement you guys have been making.
Speaker 3 (00:59):
Yeah, So since talk Tony, a lot has certainly happened
with the legislation over the summer, and then Miami University
Athletics really in the school really stepping up to help
manage Red Brick Legacy, which has been fantastic and at
leading up to this, what we were working on for
quite a few months with Elliott and since any beverage
(01:20):
Company was the Red Brick Legacy official Beer, which we're
calling Uptown Light. And there was a lot of reasons
why we named it that, which I'll go into, and
then why we partnered with Cincinni Beverage Company because there's
a great story behind behind the brand and the beverage itself.
Speaker 1 (01:37):
Yeahs as it goes for for you, Elliott, what made
the most sense on these guys with Red Brick Legacy
in Miami.
Speaker 4 (01:46):
Yeah, I think we've seen the success of in Il
Beers over the last year or so.
Speaker 2 (01:51):
We wanted a partner local. We knew that, you know,
the program.
Speaker 4 (01:55):
Up there in Miami was great organization that the Matt
and team had kind of led with his inn I
Collective and to put together this vintage kind of beer
brand that we've had in our portfolio for a while
and really wanted to wait for the right time to
release it. It was kind of this perfect marriage of
how do we, you know, bring this this historic brand
back that's been such such a rooted history in Cincinnati
(02:15):
with an organization like Mattz to be able to kind
of partner these two together, it was just the perfect time.
And so we're ecstatic when the opportunity finally materialize and
finally getting beer out.
Speaker 1 (02:24):
In market Cincinnati, in the University of Cincinnati, and the
partnership they've had with sincey Light, I think has far
exceeded even their wildest dreams and expectations of what that
could mean for the NIL program at the University of Cincinnati,
and that continues. How much of that are you able
to kind of look towards and start now creating your
own path with Uptown Light.
Speaker 4 (02:46):
Yeah, I mean I think they were the pioneers, right,
They were the first arguably the first in il beer
out there, first light beer that Ryan Geist did. So
it was kind of the perfect storm of this. The
name is great, you know, tying back to Cincinna. So
they've you know, set a really solid foundation on how
to do a program, and a lot of schools and
breweries have followed. So Yeah, certainly the success of Ryan Geist.
(03:10):
We're friendly with him, we know him really well. But
to give an opportunity for school like Miami to get
a product that you know, essentially does the same thing
as all these other beers was was really important. So
I think shout out to Ryan Geist, who kind of
started this trend, but you know, every school deserves an
opportunity to have an NIL beer, and the fact that
Miami didn't have one yet was was a perfect opportunity
(03:32):
for us to partner up.
Speaker 2 (03:33):
Why what made you settle on Uptown Light? Yeah? Great,
great question.
Speaker 3 (03:37):
So thinking about everything that we learned from since you
Light and watching that story and that's been very well
publicized around with NIL programs, there's so much donor fatigue
and you to continuously fund the NIL collective or NIL collectives,
you really need a stable revenue stream and so since
the Light really has been probably the bookend factor for you.
(04:01):
See I mean there's an article about this in the
in the Business Carrier, So it's not like it's I'm
sharing anything new, But relative to Uptown Light, what we
wanted to do is create a brand that really encapsulated
Miami and Uptown is synonymous with Miami, students often say
let's go uptown. I know when when I was there,
(04:22):
you know, all my football teammates, when we were doing anything,
we were you know, full full throttle. And so going
uptown was was one of those aspects of the whole
college experience. And whether or not you're from Miami or
you're in different geographical areas like in downtown Austin there's
an uptown as well. We really wanted it to not
have any sort of geographical restrictions. And so why I
(04:46):
absolutely love since E Light. You know, what Ellie and
I had had talked about is we don't know if
that actually plays well in other markets. It's not like
you can go sell that in Michigan for example, Right,
So that's.
Speaker 2 (04:56):
Why it works really well here.
Speaker 3 (04:58):
But with Helptown Light, we were looking to do is
create a bigger geographical brand again that had that that
story of Miami behind it.
Speaker 1 (05:09):
From a availability standpoint, from a packaging standpoint, what does
that look like now with where folks can can find
it or where they're going to be able to find it.
Speaker 4 (05:18):
Yeah, So drafts out now pretty much all around Oxford.
Any major bar in Oxford has draft available we're packaging
the can product tomorrow, so this should be in market
next week in packaged product throughout the Oxford area. But
also you know, we're gonna we're gonna expand that distribution
to kind of all of southwest of how to start,
and we think it should be a really warm reception.
(05:41):
It's great to have draft. We've got some great partners
up in Oxford who who have supported and launched the product,
but really getting to be able to get those cans
in people's hands and market that brand, promote that brand
is is going to.
Speaker 2 (05:51):
Be a big step.
Speaker 4 (05:52):
So starting next week, we anticipate this to be in
and around Oxford for sure, and then throughout their greater
Cincinnati area in the following week.
Speaker 1 (06:00):
So for folks to be able to head uptown this
is not from a Miami guy, but they could head uptown,
tune into Miami at Rutgers this weekend on Peacock and
be able to drink some uptown light.
Speaker 3 (06:10):
Absolutely. I mean, if you're gonna go uptown, you might
as well drink uptown light, right and I.
Speaker 2 (06:15):
Want to go host YOULV after that.
Speaker 3 (06:16):
Yeah, yeah, And so you know, if you're if you're
at the store, and you're thinking about trying a new beer,
give give Uptown Light a chance. You know, whether or
not you have any affiliation with the school. It's a
great beer since any beverage company did a great job.
The brand behind it, the story behind it with Red Top,
which they resurrected is such a great story. And again
(06:38):
you know it's it's really important for the NIL program.
Speaker 1 (06:42):
I don't think you could watch this first weekend of
college football and not see the value of NIL teams
that lose. A team like Ohio State would seven players
on defense get drafted and they rebuild and their defense
looks just I mean, it takes a lot, and those
are the top tier programs. It takes a lot for
schools like a uc or or of Miami for year
in and year out to be able to compete and
(07:03):
retain some of that roster and be able to go
spend elsewhere. As it relates to Miami, you guys go
on the road at Wisconsin. I believe what three to
nothing at halftime?
Speaker 2 (07:11):
Yes, a great.
Speaker 1 (07:12):
Defensive performance, special teams look good, offense wasn't able to
get it going. They lose seventeen to nothing. But opening
that Madison in a big time environment against a big
ten team and kind of holding your own how much
weight does does that hold going forward for you?
Speaker 2 (07:28):
It holds a lot of way.
Speaker 3 (07:29):
I mean if you look at and I've rematched the
game I think three times already, but special teams played
great defense, played great offense.
Speaker 2 (07:38):
We'll get there.
Speaker 3 (07:39):
So I think it was a a good first week
for us where we'll go back and watch the tape
and do what we do at practice to really beat
ready for Rutgers. And I know we were talking about you
see before the same thing here. I mean, they should
have beat Nebraska.
Speaker 1 (07:51):
It is it's hard because the margin of air, especially
in week one, is so different, and in today's world,
you're implementing a lot of new players into a system
and you don't get the benefit of a preseason like
the NFL. So it's hard because you watch in the
landscape of week one in football, teams are still on
the fly finding out who they are and what they have.
You can only tell so much from a practice or
(08:14):
scrimmages against each other.
Speaker 2 (08:16):
It's hard.
Speaker 1 (08:17):
I think you're trying to feel things out as you go. Obviously,
Chuck Martin has the track record. We know that you
know once the MAX season gets here, this team is
always playing at their best. But speaking to the MAC
and speaking of Rutgers, Ohio University went into Rutgers and
that game was thirty one thirty one after three quarters.
Rutgers finishes with a thirty four to thirty one win.
Speaker 2 (08:36):
So from a.
Speaker 1 (08:37):
MAX standpoint, seeing how oh you played and not being
a rival in the MAC, does that lend the opening
of being able to go on the road and believing
you can go not just compete, but win a game
against a team like Rutgers.
Speaker 2 (08:50):
Absolutely. What I will tell you is Ohio is good.
Speaker 3 (08:53):
So I went to the MAC Championship last year. That
was heartbreaking. It really wasn't even competition. So they are
a good team. But our roster has changed significantly since
last year, which a lot of teams have with an
il obviously, but I think we're really confident going into
the Rutgers game. Should be a great game, should be
another good weekend in college football.
Speaker 1 (09:14):
Mentioned Chuck Martin real quick, I would be remiss not
to talk about the Cradle of Coaches. I think there's
been so many people so interested in this documentary and
what's happening with it, where are things with the documentary
and how is that looking going forward?
Speaker 2 (09:28):
Yeah, so in terms of timing, still a little bit.
I'd call it fluid.
Speaker 3 (09:32):
But if you want to follow updates, there's Creative Coaches
handle on Instagram and anybody who's anybody that's been a
part of the program that's a big name is in it.
So not only is Sean McVay, one of my teammates
of the Rams, head coach of the Rams, and then
Chris Shula, who's the defensive coordinator of the Rams, and
then one of our other teamates, Joe Caniglio, is the
(09:53):
outside linebackers coach.
Speaker 2 (09:54):
They're all in it.
Speaker 3 (09:55):
Sean Payton's been interviewed as well with the Broncos. So
that's what a lot of people really don't know too.
We're actually throwing around that is like an idea should
we for the brand for Uptown Light, you know, directionally,
should we have tided it in with something like the
Crudo of Coaches or something like that. But really I
think the direction that we went is better because it
doesn't just represent athletics, it represents the whole Miami feel well.
Speaker 1 (10:17):
Saban has always had that coke bottle on his postgame interviews.
Just get McVeigh to put, you know, a bottle of
a can of Uptown Light up there. Should we send
them to ready Ela From the Uptown Light standpoint, Is
there a way that people can kind of learn more
about everything that's going on or something to watch for
going forward.
Speaker 4 (10:34):
Yeah, so we'll continue to put out additional marketing a
piece around it. You can follow our social Uptown Light.
We have uptown Light dot Com is the website. But
you know, I think more will come with package. It's
always great to pre promote the product and tell people
to go for draft, but I think once these cans
can get in hands, that's really where we can start
to really drive the brand. Just for the beer itself,
it's a four point two percent light logger, so it's
(10:55):
it's a beer for everybody. It's not a you know,
heavily hopped or crazy big doubt. It's something that you know,
appeals to the masses, which is what we wanted to
do with this product. But yeah, it's great to have
the brand back. I think we had referenced the legacy
of the brand. Redtop actually started in nineteen oh four
as a malting company, survived through prohibitionion and then opened
up as a brewery in thirty three lasted till about
(11:17):
fifty seven, so it had twenty plus years of really
operation within the Ohio market. Cincinnati market became one of
the larger ones here. So to see this brand come
back after seventy years is really exciting for us in
the brewery world and a lot of you know, I know,
beer nerds across the country, collectors things like that of
memorabilia will be great to see it back. But it
(11:39):
was a special brand for us, one that we've had
again in our portfolio for a while and really one
of the right opportunities. So bring this thing back after
seventy years, having this heyday post prohibition of it really
growing to what it was, it is something special. So
we're really excited about the relaunch. And the liquid is
phenomenal for anybody who is a like beer drinker, which
is most people.
Speaker 1 (11:57):
Out Yeah, I know from the sincey standpoint, alumni and
a fan base for the Bearcats, it was just always
cool to kind of have something to tie into your
own I feel like you're also giving back at the
same time to the nil and now for not just
folks in Oxford but the Miami faithful here in Cincinnati
and everywhere else around to be able to kind of
get their hands on this. It's a it's an awesome
step in the right direction. It's awesome. Congratulations with everything
(12:20):
you have going on, Matt on Red Brick Legacy for
those that want to learn more or just keep up
with with everything that's going on as well, same thing.
What's the easiest way for folks to follow along?
Speaker 2 (12:30):
Social media is the best.
Speaker 3 (12:31):
So Red Brick Legacy is our handle. We you know,
like Elliott said, we did a lot of social media
communication about the brand up until launch last week. Brick
Street was a great partner, did a launch party by Happenstance.
Speaker 2 (12:47):
De Baby happened to be performing.
Speaker 3 (12:49):
There that night, so we were actually talking about whether
or not we should relaunch it because everyone everyone's kind
of focused on that.
Speaker 4 (12:55):
But say the lines were for the beer, yeahd.
Speaker 2 (12:59):
The building was the big, awesome, awesome stuff. Matt.
Speaker 1 (13:02):
Just be ready to doing football season as well. I'm
terrified for the Bengals offensive line and with your offensive
line past, I'll be relying on you a lot going
forward to talk Bengals up front as well.
Speaker 3 (13:12):
Absolutely, you got Elliott now here too, played at Davidson.
Speaker 1 (13:14):
So he got Steph Curry started. He told me he
got he gave Steph Curry a start.
Speaker 3 (13:21):
Yeah, Well, one more thing I will I will say,
And I know I've congratulated you in person, but I
just wanted to say, you know, congrats again on.
Speaker 4 (13:29):
The Hall of Fame.
Speaker 2 (13:29):
Thank you, so thank you Elliott.
Speaker 3 (13:31):
What people don't necessarily know is Tony is so good
at everything, and it just made me so sick. When
I was a kid, you know where he grew up
kind of around the same area where I grew up.
In my opinion, Tony was the first hymn almost like
the first Randy Moss right where any sport. I remember,
like the first time I saw him play tennis, like
(13:53):
on a family vacation, I was just like, he's good
at everything. So that you know, I have not supported
since he like, but I will absolutely be there for
your Hall of Fame.
Speaker 2 (14:02):
Thank you induction.
Speaker 1 (14:02):
I appreciate that, Thank you for the words, and I
appreciate you guys stopping by. It's an exciting time with
fall coming and football season here, and it's awesome to
see what what you guys have going on and everything
that Matt. You guys have kind of started from the
ground up and spearheaded this to give Miami this this
competitive advantage going forward. It's awesome to watch and keep
(14:24):
an eye on. We appreciate you guys stopping by. We
still got more to go. Our three since I three
sixty thanks to Penn Station on ESPN fifteen thirty Cincinnati
Sports Station
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.