December 18, 2025 • 13 mins
Amy Wagner from Dean Dorton Private Wealth joined us to talk about the rising cost of being a sports fan, capital investments in college athletics conferences, and more.
Learn about the Dean Dorton Difference at DeanDortonwealth.com/
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
On Wednesdays.
Speaker 2 (00:00):
At this time, we talked sports and money with someone
who is an expert on one of those things and
a fan of the other, our friend Amy Wagner from
Dean Dorton Private Wealth.
Speaker 1 (00:10):
She's a wealth advisor.
Speaker 2 (00:11):
To learn more about the Dean Dorton difference at Deandorton
dot com.
Speaker 1 (00:14):
Amy High Hi.
Speaker 3 (00:16):
I would say I am an expert on any kind
of sports when I'm watching it and I have big
opinions on it, Like I feel like the Bengals should
have probably called me on Sunday and I might have
made a few different calls.
Speaker 1 (00:28):
I would have been okay with that.
Speaker 3 (00:29):
I think I am an expert, but I'm not, so
I will leave that to you.
Speaker 2 (00:33):
You're all excited about Kentucky basketball again because they beat out.
Speaker 4 (00:36):
We did one good win. We needed that win.
Speaker 2 (00:39):
We must be nice. Must be nice. From where I sit,
that sounds awesome.
Speaker 4 (00:43):
It's been a while since you've gotten to talk about
it winning team. I understand that.
Speaker 2 (00:46):
Uh you know, I know you don't care. But I
have the NBA Cup champion New York Knicks in my life.
Speaker 4 (00:51):
That's true.
Speaker 1 (00:52):
Yes, full disclosure.
Speaker 3 (00:54):
I used to call you and complain when you talked
about the NBA.
Speaker 4 (00:57):
I guess I would think no one here cares about
the NBA.
Speaker 3 (01:00):
And now I have a son who's sixteen, who actually,
you know, all the collegiate players that we've watched for years,
especially Kentucky, are now in the NBA, and I actually
very much enjoy it. So I will publicly now say
all of the time that I gave you a really
hard time.
Speaker 4 (01:16):
Now I'm actually on bored. And I love when you talk.
Speaker 1 (01:17):
About we have Karl Anthony Towns.
Speaker 4 (01:19):
I love him, I know, I know. So there you go.
Speaker 2 (01:23):
All right, let's talk about And this was actually not
the case in the NBA Cup games in Vegas because
tickets were pretty cheap. But this is something you and
I have talked about, and it's something that's really going
to hit home for folks who want to go watch
World Cup matches in the United States. But the increasing
cost and this is never ending and I see no
end in sight, but the increasing cost of being a
(01:44):
sports fan and specifically attending.
Speaker 4 (01:47):
Games, well, I think you have to look at this
in two ways.
Speaker 3 (01:50):
Right, there are professional sports, and then there are collegiate
sports that are now professional supports, right, and so they
are struggling with a new business model that they're not
yet keeping up with, right. So we'll get to that
in a moment, But let's start with the World Cup,
right because North American World Cup, right, so there will
be games, you know, Canada, Mexico, US are hosting, and
(02:13):
then they release ticket prices and everyone's like, well, who
can actually afford to go to it? So there are
fans of an English football club who actually did the
math and said, okay, if our team were to make
it all the way through.
Speaker 4 (02:28):
It would cost us seven thousand.
Speaker 3 (02:31):
Dollars in tickets alone for one person to attend the
World Cup from beginning to end, obviously exorbitant.
Speaker 4 (02:40):
You add travel costs, food, everything.
Speaker 3 (02:42):
Else on top of that, like sports are who can
afford those things now? And so the response from FIFA,
which I thought was interesting, was we will.
Speaker 4 (02:54):
Release some affordable tickets.
Speaker 3 (02:56):
There will be sixty dollars tickets available also, maybe a
few hundred of those. It like comes back to Black
Fridays of past where they're offering a two thousand inch
TV for twenty two dollars and everyone lines up for
(03:18):
days to get that and there's actually two of them, right,
Like it's a little bit like that. It's like we're saying,
we hear you, and we want to make these these
games affordable for actual fans. And the only people who
will have access to the more affordable tickets are those
that those football clubs deem loyal fans.
Speaker 4 (03:38):
So you're not going to get on stub Hub and
find them there.
Speaker 3 (03:41):
You know, you'll get them through your club, but there
will be a very very small amount.
Speaker 4 (03:46):
Of those tickets that are affordable.
Speaker 3 (03:48):
And it's a shame. And you know, I think one
thing you have to think about, too.
Speaker 5 (03:51):
Is the US is trying to grow interest in this
sport here, and so if you're trying to get win
people over to say come to this game, we think
you're really going to enjoy this.
Speaker 3 (04:04):
By the way, it's two thousand dollars, you know. I mean,
that's a tough style. So I think we'll see how
this plays out. But when I think about inflation over
the past few years, one of the biggest things that
comes to mind is just sports. I mean, it was
not that long ago that maybe tickets felt like a
little bit of a stretch, but now they're almost unaffordable.
Speaker 2 (04:26):
Yeah, And I think you can apply that to entertainment
as a whole. I guess what gets me is I'm
driving down seventy five and there was a local professional
sports franchise that was touting fee free tickets. If you
buy tickets this week, no fees. Why don't you just
get rid of the fee entirely right, you're telling me
the fee isn't necessary. If I buy this one time
(04:49):
a year, you're not going to give me the fee.
But the rest of the time, well, that fee is
really necessary.
Speaker 3 (04:52):
They're drawing attention to the fees that most people weren't paying.
Speaker 2 (04:55):
Attentions almost my thing, like, just just up front, tell
me what the call is going to be, tell me
what I'm going to have to pay.
Speaker 1 (05:02):
There was an app.
Speaker 2 (05:02):
I went to an NBA playoff game this past May,
and we bought tickets pseudo last minute. It was nick Pacers,
And I don't remember what the app was because my
buddy got the tickets, but he's like, here's what they are.
And what I loved about it was it had all
the fees included a little bit easier to swallow.
Speaker 1 (05:19):
That's what bothers me.
Speaker 2 (05:20):
But it's also like you buy the tickets, it's the
parking it's them. I mean it just I have a
daughter and she and I go to Reds games, and
I think Reds games are for the most part, reasonably affordable.
I don't know how families afford do it. I don't
know how families afford do NFL games. I don't have
families afford do NBA games. Oh, families afford to do
college football games.
Speaker 3 (05:39):
I was actually thinking about the Reds on my way
to the studio today and the fact that you know,
we all have memories growing up, precious memories going to
Reds games with grandparents in our own parents. I know
you've got beautiful stories and the memories of that.
Speaker 4 (05:54):
You've got one daughter.
Speaker 3 (05:55):
What if you had three or four and you were
taking everyone to the game, and by the way, they
wanted a hot dog, and they wanted ice cream, and
they want a coke, right like then it becomes out
of the realm of the way that all of us
grew up going.
Speaker 4 (06:07):
And I think it's a shame.
Speaker 3 (06:08):
And you know, I mentioned collegiate sports, and I think
that's also worth a mention here because over the past
few years.
Speaker 4 (06:14):
Now that we have nil money in that space, we
now have collegiate sports that are professional sports.
Speaker 3 (06:21):
And I don't know that the business structure has caught
up yet with this new reality. And so and I
think you know, here's just one case in Point So,
Florida State recently redid their football stadium.
Speaker 4 (06:35):
There is a family that has been going.
Speaker 3 (06:37):
For generations to every game. They have season tickets, they
all tailgate. Now they're saying, first of all, we can
hardly even afford the parking anymore for the tailgate. As
someone who has kids at the University of Kentucky, I
can tell you that parking in a parking lot in
Lexington on game day this year for Parents Weekend, you
(06:57):
could not touch a parking spot for under two hundred dollars,
especially parking spots.
Speaker 4 (07:03):
It is absolutely insanity.
Speaker 3 (07:05):
So these Florida State fans who have been fans for
centuries are now saying, listen, like we cannot or for decades,
we cannot even afford this anymore. Florida State recently redid
their stadium. They got rid of twelve thousand seats. Do
you want to guess what They replaced many of those
seats with, uh, sweets, luxury boxes. Of course I'd money
off of the luxury boxes. Then Moeggar and Amy Wagner
(07:27):
are paying to be in the nosebleeds, right, and so
this trend toward how can we finance a team that
we're paying people for you know, I mean I was
thinking about it earlier.
Speaker 4 (07:41):
You were talking about my UKYL Cap basketball team.
Speaker 2 (07:43):
Right.
Speaker 3 (07:44):
For the first time ever has part of the conversation
been this is a twenty two million dollar roster that
cannot win, you.
Speaker 4 (07:51):
Know, like it used to be when I was growing up.
Speaker 3 (07:54):
This is a team with two McDonald's, all Americans, and
how are they not winning? You know, you would talk
about their cidentials for college you from high school.
Speaker 4 (08:01):
You would not be talking about how.
Speaker 3 (08:03):
Much they're making to play college basketball. So, you know,
these colleges have intense pressure to win, to be able
to attract top athletes, to be able to attract top coaches.
Now we've got this crazy Mirry go round of coaches
coming and going and teams having to pay out tens
of millions of dollars to coaches that they've let go.
(08:23):
We just haven't figured this out, and the loser and
all of this time and time again is.
Speaker 4 (08:27):
Really going to be the fan.
Speaker 2 (08:28):
Yeah, there's similar to the Florida State family you're talking about.
I've read pieces, and not just here, but I've read
pieces where folks are they're college football fans or they're
college basketball fans of a certain school, and so they
have to make a donation. The donation gives you the
right to buy tickets. But if you want to buy tickets,
and look, youc used to do this in the nineties.
If you wanted basketball tickets, you had to buy football tickets. Now,
(08:52):
you know, you have schools that are saying, well, if
you want men's basketball tickets, we need you to buy
some volleyball tickets and some women's basketball tickets and nothing
again those programs. You want those programs to thrive, But like, hey, look,
I just want to go to fifteen to eighteen men's
college basketball games. Yeah, I don't want to have to
pay for this other stuff that I'm not that interested in.
And yet that's happening around the country.
Speaker 3 (09:11):
Yeah, and I think it's just becoming more and more
difficult to support the teams that we love, and then
it becomes I'm.
Speaker 4 (09:17):
Watching it from home.
Speaker 3 (09:18):
And if you want to bring everything full circle, now
you have to have seventeen subscription services and It's funny
because my husband the other day said, wait, there's games
on Christmas Day, and I was like, well, obviously you
don't listen to MONI we've been talking about. Yeah, we've
been talking about which subscriptions you have to have in
order to watch those particular games. So, yeah, it's getting
(09:39):
more and more frustrating, you know, and then you throw
in that we're Bengals fans even watch a team.
Speaker 4 (09:44):
That can you know, pull off a.
Speaker 3 (09:46):
Win, you know, in the best of circumstances, and you know,
it's harder and harder than to sell us on you know,
paying for parking and season tickets and things like that.
Speaker 1 (09:57):
One more story I want to ask you about.
Speaker 2 (09:59):
So I read in The Athletic this week that there's
going to be this capital partnership with the Big Twelve,
with Big Twelve schools that could funnel as much as
thirty million dollars to each school. Now, as a UC
fan that my ears perked up. I'm told this is
different than private equity. So what is a capital partnership
and what might this mean for me? A frustrated Bearcat fan,
(10:22):
but a Bearcat fan.
Speaker 3 (10:22):
Nonetheless, this is private equity under another name.
Speaker 4 (10:26):
I want to be clear about that.
Speaker 3 (10:27):
The difference is initially private equity was striking these deals
with these conferences, right, and so this is allowing each
individual school to opt in to unleash or tap this
capital that they would then be able to use. You know,
a rose by any other name still a rose, right,
(10:48):
It is still the same thing. The difference now is
that each school can choose whether to opt it or not.
And I think a lot of schools kind of came
to the table with their conference and said, we have
huge reservations about what this means when you have an
investor putting this much money in expecting this amount of return.
Speaker 4 (11:04):
What kind of voice are they going to have and
how we run this program? And so now the schools
can individually choose to opt in. Here's my prediction.
Speaker 3 (11:12):
Okay, they will wait for one school to tiptoe in,
They'll give it a few months, and then everyone will
opt in at some point because listen, you know, with
the latest settlement, each school is on the hook for
what twenty and a half million dollars to pay into
the ANIOL pot on back pay, they're having to pay
these rosters, They're having to pay exorbitant coaches fees.
Speaker 4 (11:35):
And you know what I think.
Speaker 3 (11:36):
Also, one other piece of this is alumni tapped out. Yes, fatigue, fatigue, right,
like when you're having to you're going back to the
same till every time, time and again they're done. So
this is a new source of income available to these teams.
Speaker 4 (11:56):
We don't know what kinds of strings will be attached.
We don't know yet at what this looks like.
Speaker 3 (12:01):
This is brand new right in the sports space, private
equity and collegiate sports space. So I can't even begin
to predict what the outcome will be, except that I
know that there's so much competition that someone will tiptoe
in and everyone else will I think follow in short order.
Speaker 1 (12:16):
That that makes sense.
Speaker 2 (12:17):
Yeah, I've heard from donors at a few area schools
here who are like done, like just and it doesn't
help when the teams aren't winning to the degree that
they would like.
Speaker 3 (12:28):
Yeah, well, you love your program, you have all you
want to see them be successful, but at some point
you're like, I also have grandkids, you.
Speaker 1 (12:35):
Know, or whatever.
Speaker 3 (12:36):
It is, like even the wealthiest families are doing legacy planning, right,
so you know, when you look at a report throwing
good money after bad.
Speaker 4 (12:45):
You know, at some point, I think for some families
it starts to feel that way.
Speaker 2 (12:48):
Deandortonwealth dot Com. Amy Wagner, Wealth Advisor from Dean Dorton.
Learn more about the Dean Dorton Difference. Awesome to have you.
I uh, we're done for the year. Yeah, well this
is my last Wednesday show year, So have a great Christmas,
an awesome new year, and awesome to have you a
part of our show here at the back aff at
twenty twenty five.
Speaker 4 (13:06):
Always happy to be with you.
Speaker 1 (13:08):
Hi, Thank you so much.
Speaker 2 (13:09):
Amy Wagner, Deandortonwealth dot Com. I am going to try
to answer the question of the off season for the Bengals.
Richard Skinner is going to join us, and things are
not going very well right now for our area professional
football team. Zach Taylor today may have made it worse.
We'll get to that coming up in about ten minutes
on ESPN fifteen thirty, Cincinnati Sports Station
On Wednesdays.
Speaker 2 (00:00):
At this time, we talked sports and money with someone
who is an expert on one of those things and
a fan of the other, our friend Amy Wagner from
Dean Dorton Private Wealth.
Speaker 1 (00:10):
She's a wealth advisor.
Speaker 2 (00:11):
To learn more about the Dean Dorton difference at Deandorton
dot com.
Speaker 1 (00:14):
Amy High Hi.
Speaker 3 (00:16):
I would say I am an expert on any kind
of sports when I'm watching it and I have big
opinions on it, Like I feel like the Bengals should
have probably called me on Sunday and I might have
made a few different calls.
Speaker 1 (00:28):
I would have been okay with that.
Speaker 3 (00:29):
I think I am an expert, but I'm not, so
I will leave that to you.
Speaker 2 (00:33):
You're all excited about Kentucky basketball again because they beat out.
Speaker 4 (00:36):
We did one good win. We needed that win.
Speaker 2 (00:39):
We must be nice. Must be nice. From where I sit,
that sounds awesome.
Speaker 4 (00:43):
It's been a while since you've gotten to talk about
it winning team. I understand that.
Speaker 2 (00:46):
Uh you know, I know you don't care. But I
have the NBA Cup champion New York Knicks in my life.
Speaker 4 (00:51):
That's true.
Speaker 1 (00:52):
Yes, full disclosure.
Speaker 3 (00:54):
I used to call you and complain when you talked
about the NBA.
Speaker 4 (00:57):
I guess I would think no one here cares about
the NBA.
Speaker 3 (01:00):
And now I have a son who's sixteen, who actually,
you know, all the collegiate players that we've watched for years,
especially Kentucky, are now in the NBA, and I actually
very much enjoy it. So I will publicly now say
all of the time that I gave you a really
hard time.
Speaker 4 (01:16):
Now I'm actually on bored. And I love when you talk.
Speaker 1 (01:17):
About we have Karl Anthony Towns.
Speaker 4 (01:19):
I love him, I know, I know. So there you go.
Speaker 2 (01:23):
All right, let's talk about And this was actually not
the case in the NBA Cup games in Vegas because
tickets were pretty cheap. But this is something you and
I have talked about, and it's something that's really going
to hit home for folks who want to go watch
World Cup matches in the United States. But the increasing
cost and this is never ending and I see no
end in sight, but the increasing cost of being a
(01:44):
sports fan and specifically attending.
Speaker 4 (01:47):
Games, well, I think you have to look at this
in two ways.
Speaker 3 (01:50):
Right, there are professional sports, and then there are collegiate
sports that are now professional supports, right, and so they
are struggling with a new business model that they're not
yet keeping up with, right. So we'll get to that
in a moment, But let's start with the World Cup,
right because North American World Cup, right, so there will
be games, you know, Canada, Mexico, US are hosting, and
(02:13):
then they release ticket prices and everyone's like, well, who
can actually afford to go to it? So there are
fans of an English football club who actually did the
math and said, okay, if our team were to make
it all the way through.
Speaker 4 (02:28):
It would cost us seven thousand.
Speaker 3 (02:31):
Dollars in tickets alone for one person to attend the
World Cup from beginning to end, obviously exorbitant.
Speaker 4 (02:40):
You add travel costs, food, everything.
Speaker 3 (02:42):
Else on top of that, like sports are who can
afford those things now? And so the response from FIFA,
which I thought was interesting, was we will.
Speaker 4 (02:54):
Release some affordable tickets.
Speaker 3 (02:56):
There will be sixty dollars tickets available also, maybe a
few hundred of those. It like comes back to Black
Fridays of past where they're offering a two thousand inch
TV for twenty two dollars and everyone lines up for
(03:18):
days to get that and there's actually two of them, right,
Like it's a little bit like that. It's like we're saying,
we hear you, and we want to make these these
games affordable for actual fans. And the only people who
will have access to the more affordable tickets are those
that those football clubs deem loyal fans.
Speaker 4 (03:38):
So you're not going to get on stub Hub and
find them there.
Speaker 3 (03:41):
You know, you'll get them through your club, but there
will be a very very small amount.
Speaker 4 (03:46):
Of those tickets that are affordable.
Speaker 3 (03:48):
And it's a shame. And you know, I think one
thing you have to think about, too.
Speaker 5 (03:51):
Is the US is trying to grow interest in this
sport here, and so if you're trying to get win
people over to say come to this game, we think
you're really going to enjoy this.
Speaker 3 (04:04):
By the way, it's two thousand dollars, you know. I mean,
that's a tough style. So I think we'll see how
this plays out. But when I think about inflation over
the past few years, one of the biggest things that
comes to mind is just sports. I mean, it was
not that long ago that maybe tickets felt like a
little bit of a stretch, but now they're almost unaffordable.
Speaker 2 (04:26):
Yeah, And I think you can apply that to entertainment
as a whole. I guess what gets me is I'm
driving down seventy five and there was a local professional
sports franchise that was touting fee free tickets. If you
buy tickets this week, no fees. Why don't you just
get rid of the fee entirely right, you're telling me
the fee isn't necessary. If I buy this one time
(04:49):
a year, you're not going to give me the fee.
But the rest of the time, well, that fee is
really necessary.
Speaker 3 (04:52):
They're drawing attention to the fees that most people weren't paying.
Speaker 2 (04:55):
Attentions almost my thing, like, just just up front, tell
me what the call is going to be, tell me
what I'm going to have to pay.
Speaker 1 (05:02):
There was an app.
Speaker 2 (05:02):
I went to an NBA playoff game this past May,
and we bought tickets pseudo last minute. It was nick Pacers,
And I don't remember what the app was because my
buddy got the tickets, but he's like, here's what they are.
And what I loved about it was it had all
the fees included a little bit easier to swallow.
Speaker 1 (05:19):
That's what bothers me.
Speaker 2 (05:20):
But it's also like you buy the tickets, it's the
parking it's them. I mean it just I have a
daughter and she and I go to Reds games, and
I think Reds games are for the most part, reasonably affordable.
I don't know how families afford do it. I don't
know how families afford do NFL games. I don't have
families afford do NBA games. Oh, families afford to do
college football games.
Speaker 3 (05:39):
I was actually thinking about the Reds on my way
to the studio today and the fact that you know,
we all have memories growing up, precious memories going to
Reds games with grandparents in our own parents. I know
you've got beautiful stories and the memories of that.
Speaker 4 (05:54):
You've got one daughter.
Speaker 3 (05:55):
What if you had three or four and you were
taking everyone to the game, and by the way, they
wanted a hot dog, and they wanted ice cream, and
they want a coke, right like then it becomes out
of the realm of the way that all of us
grew up going.
Speaker 4 (06:07):
And I think it's a shame.
Speaker 3 (06:08):
And you know, I mentioned collegiate sports, and I think
that's also worth a mention here because over the past
few years.
Speaker 4 (06:14):
Now that we have nil money in that space, we
now have collegiate sports that are professional sports.
Speaker 3 (06:21):
And I don't know that the business structure has caught
up yet with this new reality. And so and I
think you know, here's just one case in Point So,
Florida State recently redid their football stadium.
Speaker 4 (06:35):
There is a family that has been going.
Speaker 3 (06:37):
For generations to every game. They have season tickets, they
all tailgate. Now they're saying, first of all, we can
hardly even afford the parking anymore for the tailgate. As
someone who has kids at the University of Kentucky, I
can tell you that parking in a parking lot in
Lexington on game day this year for Parents Weekend, you
(06:57):
could not touch a parking spot for under two hundred dollars,
especially parking spots.
Speaker 4 (07:03):
It is absolutely insanity.
Speaker 3 (07:05):
So these Florida State fans who have been fans for
centuries are now saying, listen, like we cannot or for decades,
we cannot even afford this anymore. Florida State recently redid
their stadium. They got rid of twelve thousand seats. Do
you want to guess what They replaced many of those
seats with, uh, sweets, luxury boxes. Of course I'd money
off of the luxury boxes. Then Moeggar and Amy Wagner
(07:27):
are paying to be in the nosebleeds, right, and so
this trend toward how can we finance a team that
we're paying people for you know, I mean I was
thinking about it earlier.
Speaker 4 (07:41):
You were talking about my UKYL Cap basketball team.
Speaker 2 (07:43):
Right.
Speaker 3 (07:44):
For the first time ever has part of the conversation
been this is a twenty two million dollar roster that
cannot win, you.
Speaker 4 (07:51):
Know, like it used to be when I was growing up.
Speaker 3 (07:54):
This is a team with two McDonald's, all Americans, and
how are they not winning? You know, you would talk
about their cidentials for college you from high school.
Speaker 4 (08:01):
You would not be talking about how.
Speaker 3 (08:03):
Much they're making to play college basketball. So, you know,
these colleges have intense pressure to win, to be able
to attract top athletes, to be able to attract top coaches.
Now we've got this crazy Mirry go round of coaches
coming and going and teams having to pay out tens
of millions of dollars to coaches that they've let go.
(08:23):
We just haven't figured this out, and the loser and
all of this time and time again is.
Speaker 4 (08:27):
Really going to be the fan.
Speaker 2 (08:28):
Yeah, there's similar to the Florida State family you're talking about.
I've read pieces, and not just here, but I've read
pieces where folks are they're college football fans or they're
college basketball fans of a certain school, and so they
have to make a donation. The donation gives you the
right to buy tickets. But if you want to buy tickets,
and look, youc used to do this in the nineties.
If you wanted basketball tickets, you had to buy football tickets. Now,
(08:52):
you know, you have schools that are saying, well, if
you want men's basketball tickets, we need you to buy
some volleyball tickets and some women's basketball tickets and nothing
again those programs. You want those programs to thrive, But like, hey, look,
I just want to go to fifteen to eighteen men's
college basketball games. Yeah, I don't want to have to
pay for this other stuff that I'm not that interested in.
And yet that's happening around the country.
Speaker 3 (09:11):
Yeah, and I think it's just becoming more and more
difficult to support the teams that we love, and then
it becomes I'm.
Speaker 4 (09:17):
Watching it from home.
Speaker 3 (09:18):
And if you want to bring everything full circle, now
you have to have seventeen subscription services and It's funny
because my husband the other day said, wait, there's games
on Christmas Day, and I was like, well, obviously you
don't listen to MONI we've been talking about. Yeah, we've
been talking about which subscriptions you have to have in
order to watch those particular games. So, yeah, it's getting
(09:39):
more and more frustrating, you know, and then you throw
in that we're Bengals fans even watch a team.
Speaker 4 (09:44):
That can you know, pull off a.
Speaker 3 (09:46):
Win, you know, in the best of circumstances, and you know,
it's harder and harder than to sell us on you know,
paying for parking and season tickets and things like that.
Speaker 1 (09:57):
One more story I want to ask you about.
Speaker 2 (09:59):
So I read in The Athletic this week that there's
going to be this capital partnership with the Big Twelve,
with Big Twelve schools that could funnel as much as
thirty million dollars to each school. Now, as a UC
fan that my ears perked up. I'm told this is
different than private equity. So what is a capital partnership
and what might this mean for me? A frustrated Bearcat fan,
(10:22):
but a Bearcat fan.
Speaker 3 (10:22):
Nonetheless, this is private equity under another name.
Speaker 4 (10:26):
I want to be clear about that.
Speaker 3 (10:27):
The difference is initially private equity was striking these deals
with these conferences, right, and so this is allowing each
individual school to opt in to unleash or tap this
capital that they would then be able to use. You know,
a rose by any other name still a rose, right,
(10:48):
It is still the same thing. The difference now is
that each school can choose whether to opt it or not.
And I think a lot of schools kind of came
to the table with their conference and said, we have
huge reservations about what this means when you have an
investor putting this much money in expecting this amount of return.
Speaker 4 (11:04):
What kind of voice are they going to have and
how we run this program? And so now the schools
can individually choose to opt in. Here's my prediction.
Speaker 3 (11:12):
Okay, they will wait for one school to tiptoe in,
They'll give it a few months, and then everyone will
opt in at some point because listen, you know, with
the latest settlement, each school is on the hook for
what twenty and a half million dollars to pay into
the ANIOL pot on back pay, they're having to pay
these rosters, They're having to pay exorbitant coaches fees.
Speaker 4 (11:35):
And you know what I think.
Speaker 3 (11:36):
Also, one other piece of this is alumni tapped out. Yes, fatigue, fatigue, right,
like when you're having to you're going back to the
same till every time, time and again they're done. So
this is a new source of income available to these teams.
Speaker 4 (11:56):
We don't know what kinds of strings will be attached.
We don't know yet at what this looks like.
Speaker 3 (12:01):
This is brand new right in the sports space, private
equity and collegiate sports space. So I can't even begin
to predict what the outcome will be, except that I
know that there's so much competition that someone will tiptoe
in and everyone else will I think follow in short order.
Speaker 1 (12:16):
That that makes sense.
Speaker 2 (12:17):
Yeah, I've heard from donors at a few area schools
here who are like done, like just and it doesn't
help when the teams aren't winning to the degree that
they would like.
Speaker 3 (12:28):
Yeah, well, you love your program, you have all you
want to see them be successful, but at some point
you're like, I also have grandkids, you.
Speaker 1 (12:35):
Know, or whatever.
Speaker 3 (12:36):
It is, like even the wealthiest families are doing legacy planning, right,
so you know, when you look at a report throwing
good money after bad.
Speaker 4 (12:45):
You know, at some point, I think for some families
it starts to feel that way.
Speaker 2 (12:48):
Deandortonwealth dot Com. Amy Wagner, Wealth Advisor from Dean Dorton.
Learn more about the Dean Dorton Difference. Awesome to have you.
I uh, we're done for the year. Yeah, well this
is my last Wednesday show year, So have a great Christmas,
an awesome new year, and awesome to have you a
part of our show here at the back aff at
twenty twenty five.
Speaker 4 (13:06):
Always happy to be with you.
Speaker 1 (13:08):
Hi, Thank you so much.
Speaker 2 (13:09):
Amy Wagner, Deandortonwealth dot Com. I am going to try
to answer the question of the off season for the Bengals.
Richard Skinner is going to join us, and things are
not going very well right now for our area professional
football team. Zach Taylor today may have made it worse.
We'll get to that coming up in about ten minutes
on ESPN fifteen thirty, Cincinnati Sports Station
Mo Egger News
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