September 18, 2025 • 9 mins
Amy Wagner is a Wealth Advisor with Dean Dorton Private Wealth, and she joins us every Wednesday to talk sports and money, on ESPN1530. This week: The Burrow Effect. The financial kind.
Lean about the Dean Dorton Diifference at DeanDortonwealth.com/
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Listen to the show live weekday afternoons 3:00 - 6:00 on ESPN1530.
Listen Live: ESPN1530.com/listen
Get more: https://linktr.ee/MoEgger
Follow on X: @MoEgger
Instagram too: @MoEgger
Podcasts of The Mo Egger Radio Show are a service of Longnecks Sports Grill.
Listen to the show live weekday afternoons 3:00 - 6:00 on ESPN1530.
Listen Live: ESPN1530.com/listen
Get more: https://linktr.ee/MoEgger
Follow on X: @MoEgger
Instagram too: @MoEgger
Lean about the Dean Dorton Diifference at DeanDortonwealth.com/
Podcasts of The Mo Egger Radio Show are a service of Longnecks Sports Grill.
Listen to the show live weekday afternoons 3:00 - 6:00 on ESPN1530.
Listen Live: ESPN1530.com/listen
Get more: https://linktr.ee/MoEgger
Follow on X: @MoEgger
Instagram too: @MoEgger
Podcasts of The Mo Egger Radio Show are a service of Longnecks Sports Grill.
Listen to the show live weekday afternoons 3:00 - 6:00 on ESPN1530.
Listen Live: ESPN1530.com/listen
Get more: https://linktr.ee/MoEgger
Follow on X: @MoEgger
Instagram too: @MoEgger
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Amy Wagner's here because it's Wednesday. This on the Dean
Dorton Difference Wealth Advisor. Dean Dorton, what's going on, Dean
Dorton Private Wealth, what's going on?
Speaker 2 (00:08):
Well, I don't know if you heard this little thing
about Joe Burrow in his toe.
Speaker 3 (00:11):
Oh tell me about this.
Speaker 2 (00:13):
Well, you know my take is always money, right, and
so I also how does that impact me?
Speaker 4 (00:19):
My husband and I want to walk the other night.
Speaker 2 (00:21):
We're going to go to the Bengals game against the
Bears the first weekend of November. And I think I've
even brought this up to you of like, do you
buy them the tickets before.
Speaker 4 (00:30):
The season starts?
Speaker 2 (00:31):
To wait until and I actually said, do you think
tickets are cheaper?
Speaker 4 (00:35):
Now?
Speaker 2 (00:35):
Then there's an injury? And I think many of us think, oh,
like our season. But I also have to think that
people in the Bengals front office are hearing money flying
out the window right now, because for many fans, this
is an inconvenience, a major inconvenience.
Speaker 1 (00:56):
Right.
Speaker 2 (00:56):
We don't know what this is ultimately going to mean
for the season, but from a practical dollars in cents standpoint,
there's real repercussions here. So you've got, you know, marketing
campaigns probably that are fully centered around the face of
this team. Now we've got to scramble and figure out
what what are we gonna market for the rest of
(01:17):
this season. You've got corporate sponsorships that are largely around
Joe Burrow, our franchise player. Also right now in question,
merchandise sales also are going to have take probably a dip.
And then TV ratings right, I mean a healthy Joe
Burrow on the heels of the Netflix you know series
(01:42):
about him or the best part of yes right like
means people are tuning in, not only people in Cincinnati
who love this franchise, but people outside who are interested
in this player. That I mean several several years ago,
I was in California and I had a Bengals shirt on.
You've probably many of us have had this six as
where for years and years and years you would wear
(02:02):
Bengals apparel outside of the market of Cincinnati. Literally nobody
even took notice I was.
Speaker 1 (02:09):
Walking through I would wear Bengals stuff in Cincinnati.
Speaker 4 (02:13):
No one knew even what the Bengals wait, and so
I was like walking through the airport and someone yelled
at me.
Speaker 2 (02:19):
Joe Burrowd, and I was like, this is the most
amazing thing that has ever happened to me as a
Bengals fan, is that people are now paying attention to
my team outside of this market. So there is a
very real financial impact to this. So I went down
this like rabbit hole today of injuries and the impact
(02:40):
on the NFL, and I'm just going to take you
back to the beginning because the interesting thing is the
NFL NFL almost never happened, really, and it almost never
happened because of injuries.
Speaker 3 (02:51):
Really.
Speaker 2 (02:51):
Yeah, So the whole roots are the whole beginning of
football really started at the college level. And in the
early nineteenhi hundred, nineteen oh five, to be exact, there
were nineteen deaths and one hundred and thirty seven serious
injuries in one season in college football. And at the time,
(03:13):
the President of the United States, Teddy Roosevelt, was this
big Harvard alum who was like, don't pull the plug.
Speaker 4 (03:19):
I love this sports.
Speaker 2 (03:20):
So he actually pulled all these brilliant people, brilliant football
minds to the White House.
Speaker 4 (03:25):
I don't want to think about maybe what he could
have been dealing with that time.
Speaker 2 (03:30):
I don't know other economic concerns of the country, whatever,
but he really wanted to deal with the football problem.
As the result of new regulations that came out college
football serve. I mean, there were programs like Duke and
Stanford that pulled the plug on their programs at that time.
We're just like, we're not going to have done. Yeah,
we're not going to continue, yes, right right, this is
(03:50):
a dangerous sport. We have no interest. Obviously, there are
a lot of dangers continued right to this sport, but
those regulations made football survive to the wait where the
NFL started. Now there's also some like deep dives into
how dangerous is this sport compared to other sports. I
don't think it's surprising to anyone if you are a
Major League football player versus MLB eight times more dangerous.
(04:16):
Even hockey twice is dangerous. Yes, hockey players.
Speaker 4 (04:20):
And you want to guess.
Speaker 3 (04:20):
Where most of the hockey players play more games? Yes?
Speaker 2 (04:23):
Well, and they also like knock out each other's teeth
all the time. Yeah, well, I guess maybe they have
more teeth and face injury, and the number one injury
for the NFL is knee injuries.
Speaker 3 (04:35):
Yeah, I believe that. Yeah, I believe that. Yeah.
Speaker 2 (04:37):
Now the interesting thing is, and this is the Burrow
effect of it all. You and I have talked about
the average kind of life span of a player in
the NFL is about three and a half years.
Speaker 4 (04:46):
Yes, right, So.
Speaker 2 (04:47):
The average player loses about a game in a quarter
every season to injury. The average player, the average player,
so typically over the course of a player's lifetime, you're
out about six games. Okay, I been watching you right
now mentally taking how many.
Speaker 4 (05:07):
Games Bro has been out. There's a difference. I mean,
it's a franchise player.
Speaker 2 (05:12):
And I've even seen stats broken down by the position
where the injury happens. And of course the larger impact
rate is two quarterbacks. In fact, there's only been four
times that we've had an injury to a quarterback that
that team has gone on to win the.
Speaker 3 (05:31):
Super Bowl, like a season ending injury, a.
Speaker 2 (05:33):
Season ending injury that that quarterback didn't recover from that
a backup quarterback has taken it.
Speaker 4 (05:39):
Now, if we want a silver lining.
Speaker 3 (05:40):
In this, yes, I need the silver lining two.
Speaker 4 (05:43):
Thousand and one. Who gets injured and who replaces it?
Speaker 1 (05:46):
Drew bledsoe yes, and then Tom Brady came in. So
are you saying Jake Browning is Tom Brady.
Speaker 2 (05:51):
My nephews keep texting me like, you better get on
the train, right, get on the Browning train because we
might need to be on.
Speaker 4 (05:59):
It for a while.
Speaker 3 (06:00):
You know, we've talked a lot about the Borough effect.
Speaker 1 (06:02):
It's a positive effect, right, Like the Borough effect helps
get Brian Callahan hired in Tennessee. It gets lou An
Arumo job interviews even though he was the defensive coordinator.
It gets Zach Taylor, you know, a contract extension. It's
gotten a lot of players who have caught passes from
Joe Burrow paid. And then there's the ancillary part of it.
The stadium conversation is different than it would have been
(06:24):
at the Bengals still were terrible, which they were before
Joe Burrow got here. The amount of money businesses connected
to the Bengals have made on game day because of
Joe Burrow and the interest in him, and the added
playoff revenue which now you kind of wonder about. And
then so the reverse part of that Burrow effect is
kind of the exact opposite.
Speaker 2 (06:43):
I don't think anyone saying this team, this franchise would
have been better if there was never a Joe Burrow here,
regardless of the fact that we have seen a string
of injuries that have been incredibly frustrating not only to
fans like you and me, but also back to the
dollar and cents of this to the front office, because
they could probably within a couple of hours of that
injury on Sunday, start to put into context how much
(07:08):
they will actually begin to lose on a weekly basis
moving forward. You know, as fans like me are like, well,
our ticket's going to be cheaper now, but also, am
I even as excited to watch these games if we
don't have a viable QB out there?
Speaker 1 (07:23):
Well, and then I'm saying we don't, right, But then,
like you know, I I'm going to go to Denver
in a few weeks to go see him play. And
I know somebody who was going to go Who's like,
I don't know that I want to go to Denver
to watch Jake Browning play quarterback?
Speaker 2 (07:35):
Right?
Speaker 3 (07:35):
Yeah?
Speaker 4 (07:36):
I mean there is a change now, listen.
Speaker 2 (07:38):
I also want to bring this back to the normal person, okay,
because you and I aren't paid hundreds of millions of
dollars to oh play a.
Speaker 4 (07:46):
Game breaking news for you.
Speaker 3 (07:48):
I have a surprise for you.
Speaker 2 (07:50):
I'd like to see your pay stub as soon as
we finish this segment.
Speaker 4 (07:53):
But listen, I think there's.
Speaker 2 (07:54):
A really practical application to the rest of us, which
is whatever your paycheck is, your family is probably very
reliant on that.
Speaker 4 (08:01):
Do you have disability insurance?
Speaker 2 (08:04):
Right? Because if you don't and something happens where you
can no longer go to work or perform that job anymore,
huge problems. Yes, and so one of the things that
I do as a financial advisor is like analyze my clients.
Do you have the proper insurance in place to protect
your family if something were to go wrong? Part of
that is life insurance, right if that paycheck is no
(08:25):
longer coming home because you're no longer here, but if
you can no longer work, do you have a plan?
Do you have the proper insurance? Less than forty percent
of us have workplace insurance disability insurance that's one hundred
percent paid for by our boss. So for some of
us it's either not provided or we're paying for part
of it. I think it's really really important to understand
(08:47):
do you have the right protection in place?
Speaker 4 (08:50):
Joe Burrow's going to be fine. Right, He's going to
be fine.
Speaker 2 (08:54):
But if you weren't able to show up for work
next week, and the average injury along those lines can
be up to three years, right, the average disability claim
three years. What's your family going to do for three
years without your paycheck coming in? If you've never like
thought through that, I think now is a good time.
Speaker 1 (09:10):
This could be you know what, what compels people to
like relook at whether or not they have disability?
Speaker 3 (09:16):
And then we have a silver lining thing.
Speaker 1 (09:19):
Right, we're looking for some Borrow's turf toe made me
double down to my disability.
Speaker 4 (09:23):
And now my family is protected.
Speaker 2 (09:25):
See positive to everything better than the offensive line, right.
Speaker 3 (09:30):
No question? But do you have anything on offensive lines
in there? Little?
Speaker 4 (09:35):
Less bad but still bad?
Speaker 3 (09:37):
All right?
Speaker 1 (09:37):
Awesome to have you as always to be the Dean
Dorton Difference. Amy Wagner Wealth Advisor, Dean Dorton, Dean Dorton
Private Well, Deandorton dot com is the website. Amy's with
us every single Wednesday to talk sports and money
Amy Wagner's here because it's Wednesday. This on the Dean
Dorton Difference Wealth Advisor. Dean Dorton, what's going on, Dean
Dorton Private Wealth, what's going on?
Speaker 2 (00:08):
Well, I don't know if you heard this little thing
about Joe Burrow in his toe.
Speaker 3 (00:11):
Oh tell me about this.
Speaker 2 (00:13):
Well, you know my take is always money, right, and
so I also how does that impact me?
Speaker 4 (00:19):
My husband and I want to walk the other night.
Speaker 2 (00:21):
We're going to go to the Bengals game against the
Bears the first weekend of November. And I think I've
even brought this up to you of like, do you
buy them the tickets before.
Speaker 4 (00:30):
The season starts?
Speaker 2 (00:31):
To wait until and I actually said, do you think
tickets are cheaper?
Speaker 4 (00:35):
Now?
Speaker 2 (00:35):
Then there's an injury? And I think many of us think, oh,
like our season. But I also have to think that
people in the Bengals front office are hearing money flying
out the window right now, because for many fans, this
is an inconvenience, a major inconvenience.
Speaker 1 (00:56):
Right.
Speaker 2 (00:56):
We don't know what this is ultimately going to mean
for the season, but from a practical dollars in cents standpoint,
there's real repercussions here. So you've got, you know, marketing
campaigns probably that are fully centered around the face of
this team. Now we've got to scramble and figure out
what what are we gonna market for the rest of
(01:17):
this season. You've got corporate sponsorships that are largely around
Joe Burrow, our franchise player. Also right now in question,
merchandise sales also are going to have take probably a dip.
And then TV ratings right, I mean a healthy Joe
Burrow on the heels of the Netflix you know series
(01:42):
about him or the best part of yes right like
means people are tuning in, not only people in Cincinnati
who love this franchise, but people outside who are interested
in this player. That I mean several several years ago,
I was in California and I had a Bengals shirt on.
You've probably many of us have had this six as
where for years and years and years you would wear
(02:02):
Bengals apparel outside of the market of Cincinnati. Literally nobody
even took notice I was.
Speaker 1 (02:09):
Walking through I would wear Bengals stuff in Cincinnati.
Speaker 4 (02:13):
No one knew even what the Bengals wait, and so
I was like walking through the airport and someone yelled
at me.
Speaker 2 (02:19):
Joe Burrowd, and I was like, this is the most
amazing thing that has ever happened to me as a
Bengals fan, is that people are now paying attention to
my team outside of this market. So there is a
very real financial impact to this. So I went down
this like rabbit hole today of injuries and the impact
(02:40):
on the NFL, and I'm just going to take you
back to the beginning because the interesting thing is the
NFL NFL almost never happened, really, and it almost never
happened because of injuries.
Speaker 3 (02:51):
Really.
Speaker 2 (02:51):
Yeah, So the whole roots are the whole beginning of
football really started at the college level. And in the
early nineteenhi hundred, nineteen oh five, to be exact, there
were nineteen deaths and one hundred and thirty seven serious
injuries in one season in college football. And at the time,
(03:13):
the President of the United States, Teddy Roosevelt, was this
big Harvard alum who was like, don't pull the plug.
Speaker 4 (03:19):
I love this sports.
Speaker 2 (03:20):
So he actually pulled all these brilliant people, brilliant football
minds to the White House.
Speaker 4 (03:25):
I don't want to think about maybe what he could
have been dealing with that time.
Speaker 2 (03:30):
I don't know other economic concerns of the country, whatever,
but he really wanted to deal with the football problem.
As the result of new regulations that came out college
football serve. I mean, there were programs like Duke and
Stanford that pulled the plug on their programs at that time.
We're just like, we're not going to have done. Yeah,
we're not going to continue, yes, right right, this is
(03:50):
a dangerous sport. We have no interest. Obviously, there are
a lot of dangers continued right to this sport, but
those regulations made football survive to the wait where the
NFL started. Now there's also some like deep dives into
how dangerous is this sport compared to other sports. I
don't think it's surprising to anyone if you are a
Major League football player versus MLB eight times more dangerous.
(04:16):
Even hockey twice is dangerous. Yes, hockey players.
Speaker 4 (04:20):
And you want to guess.
Speaker 3 (04:20):
Where most of the hockey players play more games? Yes?
Speaker 2 (04:23):
Well, and they also like knock out each other's teeth
all the time. Yeah, well, I guess maybe they have
more teeth and face injury, and the number one injury
for the NFL is knee injuries.
Speaker 3 (04:35):
Yeah, I believe that. Yeah, I believe that. Yeah.
Speaker 2 (04:37):
Now the interesting thing is, and this is the Burrow
effect of it all. You and I have talked about
the average kind of life span of a player in
the NFL is about three and a half years.
Speaker 4 (04:46):
Yes, right, So.
Speaker 2 (04:47):
The average player loses about a game in a quarter
every season to injury. The average player, the average player,
so typically over the course of a player's lifetime, you're
out about six games. Okay, I been watching you right
now mentally taking how many.
Speaker 4 (05:07):
Games Bro has been out. There's a difference. I mean,
it's a franchise player.
Speaker 2 (05:12):
And I've even seen stats broken down by the position
where the injury happens. And of course the larger impact
rate is two quarterbacks. In fact, there's only been four
times that we've had an injury to a quarterback that
that team has gone on to win the.
Speaker 3 (05:31):
Super Bowl, like a season ending injury, a.
Speaker 2 (05:33):
Season ending injury that that quarterback didn't recover from that
a backup quarterback has taken it.
Speaker 4 (05:39):
Now, if we want a silver lining.
Speaker 3 (05:40):
In this, yes, I need the silver lining two.
Speaker 4 (05:43):
Thousand and one. Who gets injured and who replaces it?
Speaker 1 (05:46):
Drew bledsoe yes, and then Tom Brady came in. So
are you saying Jake Browning is Tom Brady.
Speaker 2 (05:51):
My nephews keep texting me like, you better get on
the train, right, get on the Browning train because we
might need to be on.
Speaker 4 (05:59):
It for a while.
Speaker 3 (06:00):
You know, we've talked a lot about the Borough effect.
Speaker 1 (06:02):
It's a positive effect, right, Like the Borough effect helps
get Brian Callahan hired in Tennessee. It gets lou An
Arumo job interviews even though he was the defensive coordinator.
It gets Zach Taylor, you know, a contract extension. It's
gotten a lot of players who have caught passes from
Joe Burrow paid. And then there's the ancillary part of it.
The stadium conversation is different than it would have been
(06:24):
at the Bengals still were terrible, which they were before
Joe Burrow got here. The amount of money businesses connected
to the Bengals have made on game day because of
Joe Burrow and the interest in him, and the added
playoff revenue which now you kind of wonder about. And
then so the reverse part of that Burrow effect is
kind of the exact opposite.
Speaker 2 (06:43):
I don't think anyone saying this team, this franchise would
have been better if there was never a Joe Burrow here,
regardless of the fact that we have seen a string
of injuries that have been incredibly frustrating not only to
fans like you and me, but also back to the
dollar and cents of this to the front office, because
they could probably within a couple of hours of that
injury on Sunday, start to put into context how much
(07:08):
they will actually begin to lose on a weekly basis
moving forward. You know, as fans like me are like, well,
our ticket's going to be cheaper now, but also, am
I even as excited to watch these games if we
don't have a viable QB out there?
Speaker 1 (07:23):
Well, and then I'm saying we don't, right, But then,
like you know, I I'm going to go to Denver
in a few weeks to go see him play. And
I know somebody who was going to go Who's like,
I don't know that I want to go to Denver
to watch Jake Browning play quarterback?
Speaker 2 (07:35):
Right?
Speaker 3 (07:35):
Yeah?
Speaker 4 (07:36):
I mean there is a change now, listen.
Speaker 2 (07:38):
I also want to bring this back to the normal person, okay,
because you and I aren't paid hundreds of millions of
dollars to oh play a.
Speaker 4 (07:46):
Game breaking news for you.
Speaker 3 (07:48):
I have a surprise for you.
Speaker 2 (07:50):
I'd like to see your pay stub as soon as
we finish this segment.
Speaker 4 (07:53):
But listen, I think there's.
Speaker 2 (07:54):
A really practical application to the rest of us, which
is whatever your paycheck is, your family is probably very
reliant on that.
Speaker 4 (08:01):
Do you have disability insurance?
Speaker 2 (08:04):
Right? Because if you don't and something happens where you
can no longer go to work or perform that job anymore,
huge problems. Yes, and so one of the things that
I do as a financial advisor is like analyze my clients.
Do you have the proper insurance in place to protect
your family if something were to go wrong? Part of
that is life insurance, right if that paycheck is no
(08:25):
longer coming home because you're no longer here, but if
you can no longer work, do you have a plan?
Do you have the proper insurance? Less than forty percent
of us have workplace insurance disability insurance that's one hundred
percent paid for by our boss. So for some of
us it's either not provided or we're paying for part
of it. I think it's really really important to understand
(08:47):
do you have the right protection in place?
Speaker 4 (08:50):
Joe Burrow's going to be fine. Right, He's going to
be fine.
Speaker 2 (08:54):
But if you weren't able to show up for work
next week, and the average injury along those lines can
be up to three years, right, the average disability claim
three years. What's your family going to do for three
years without your paycheck coming in? If you've never like
thought through that, I think now is a good time.
Speaker 1 (09:10):
This could be you know what, what compels people to
like relook at whether or not they have disability?
Speaker 3 (09:16):
And then we have a silver lining thing.
Speaker 1 (09:19):
Right, we're looking for some Borrow's turf toe made me
double down to my disability.
Speaker 4 (09:23):
And now my family is protected.
Speaker 2 (09:25):
See positive to everything better than the offensive line, right.
Speaker 3 (09:30):
No question? But do you have anything on offensive lines
in there? Little?
Speaker 4 (09:35):
Less bad but still bad?
Speaker 3 (09:37):
All right?
Speaker 1 (09:37):
Awesome to have you as always to be the Dean
Dorton Difference. Amy Wagner Wealth Advisor, Dean Dorton, Dean Dorton
Private Well, Deandorton dot com is the website. Amy's with
us every single Wednesday to talk sports and money
Mo Egger News
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