June 16, 2025 • 32 mins
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Speaker 1 (00:04):
It's that time, time, time, time, luck and load. So
Michael Verie Show is on the air. Our CEO, Bob Pittman,
(00:30):
at twenty seven years old, founded MTV. It's an amazing
story and what started as music television, unlike anything had
been seen before on a regional cable TV network in
(00:50):
the northeast New York, New Jersey, expanded into a powerhouse
and most people wouldn't Who's Ezy Tops but for MTV.
Bob Pittman went on to be the chairman and or
CEO of Century twenty one six flags a number of
(01:15):
major companies. So when he brought in a group to
buy what was then Clear Channel Radio, the biggest radio company,
I was excited. Some people were scared because that meant
there would be layoffs, there would be cutbacks, there would
be things done to lean out the organization. The fat
that had been acquiring around the midsection would be shaved off.
(01:38):
But he loves talent, and he says, I've loved talent
since I was at MTV. I've loved talent because talent
drove that you didn't turn on MTV because of our technology.
You turn on MTV because you wanted to see the
thriller ad or you wanted to see zz Top, or
you wanted to see any number of other artists and
(01:58):
their videos. He will tell anybody who listens that our
show is the best in the country at partnering with
businesses that share our values and building that partnership to
where our audience reacts and activates, as they say in
the business. And we've been able to change the fortunes
of companies by choosing good companies. Sometimes we go out
(02:20):
and interview them and pick the one in the field
that we want and then staying true to that. A
number of people every day email me and say I
need this or that product or service. Can you connect
me with this person who does this? And I love
to do it. It's one of my favorite things about
what we do. But being the best in the business,
(02:41):
which we think we are, doesn't mean you don't fail,
and I think it's good and humbling to admit when
you fail. So when Velocity Business Products came on board
a year and a half or so ago, I got
to know the owner, JD. Pettigo Aggie veteran owned business
fifteen years in business. Man, great guy, struggled early in life.
(03:03):
Oh this is a perfect, perfect business, but we didn't
deliver the way we would need to deliver to make
the partnership work financially, and it has to work financially.
This we're not a charity. I call my show sponsors constantly,
how are we doing? How are we doing? And if
they say okay, it's no.
Speaker 2 (03:21):
No.
Speaker 1 (03:21):
I want numbers. I want to know that your business
is more successful because of us, because this isn't a charity,
it's a partnership. And I take great pride when Connie
Stagner says our business is what it is because of
Michael Berry, or Chance McLean says that, or Michael Petru
says that, or Christine Weaver says that, that makes me
extremely proud. I crave that. I want it, I need it.
(03:45):
So we go back to the Domino's campaign. This was
one story done on how Domino's, How bad Dominoes was.
Speaker 3 (03:55):
Dominoes wants to me its beats us so bad. That's
even the company admitted and sucked and they would rather
eat Papa John's meat down their own. Dominoes had that
nothing common with Logan Paul Struggling with some inflicted bad reputation.
Customers were roasting their low quality pizza so bad that's
Dominos straight about that. They was trashed, But unlike looking Paul,
they actually decided to change for the better. They completely
(04:16):
revamped their pizza recipes, tested the life and people actually does.
Speaker 1 (04:20):
Their walkers over it.
Speaker 3 (04:21):
They even did what your tax money doesn't stakes poptholes,
because no hole should ruin that good pizza.
Speaker 1 (04:28):
Now Here was some of what they did see Carlos.
Speaker 2 (04:32):
Carlos was in a focus group and he said some
unflattering things about Domino's pizza.
Speaker 1 (04:35):
Crust is a little too rubbery.
Speaker 2 (04:37):
We're bringing in the new and improved pizza.
Speaker 1 (04:40):
Carlos, no quality and forgettable.
Speaker 2 (04:43):
So I didn't know you were listening. Domino's Pizza should
start over. She has no idea.
Speaker 1 (04:48):
What're coming to, Adrian, Yes, tell me, I'm eating my words.
Speaker 2 (04:53):
I'm bout it. I'm in.
Speaker 3 (04:54):
The critics have spoken, Now it's yours her try two medium,
two topping ands fired new pizzas for just five ninety ninety.
Choyer is one of the few remaining people who still
haven't tried Domino's new pizzas. So we have completely plastered
his hometown and we're going to convince it to try it, Scott,
We've been really waiting for your calm.
Speaker 1 (05:15):
Hello there, So what do you think.
Speaker 2 (05:19):
I've really does?
Speaker 1 (05:20):
Yeah? That check them off the list. We want to
hear from all the holdouts.
Speaker 2 (05:25):
Now get two medium, two topping pizzas for just five
ninety ninety. I mean Domino's pizzas made by no one
by machines.
Speaker 1 (05:35):
You and Hans probably don't touch it. Well haven't I
got a surprise for you.
Speaker 2 (05:40):
You're actually in a real Dominoes pace. Look, they're stretching
the dough for our hand sass pizza. These pizzas are
all handmade, right what you call They're made fresh to order.
Now get two medium, two topping, handmade Domino's pizzas for
just five ninety nine each. And I just want to
confirm no one here is a machine.
Speaker 1 (06:00):
They sold their pizzas as a loss leader to get
people to try them samplers because people were so against
Domino's pizza. So to get them to try something that
they had last had a bad experience with, they had
to go to great links and embrace their own failure.
MBA programs at some of the top business schools across
(06:22):
the country now use this as a case study. It's
not something you can do every day, something you should
do every day, but embracing your own failures can be
very very powerful in explaining and in humbling yourself and
explaining who you are. There was an ad years ago.
(06:44):
I don't know how many of you remember it. Michael
Jordan is reading statistics on how many games he lost,
how many shots he took, but how many times he missed,
And the point of it was Bay Bruce struck out.
I missed, I missed game winning shots. I was watching
a Lakers Celtics game over the weekend and I think
(07:08):
it was Game three in LA and they're down Game four,
They're down to to one and Bird has the final
shot and he misses it a very makeable shot. Well,
Larry Bird is still Larry legend. But Larry Bird make mistakes.
So this problem had been bothering me. What did we
(07:30):
do wrong for a business that I believe in that
serves a next look. Most people are buying commodity products
on commodity prices. They want the cheapest. But if we
can help Max succeed, if we can help Russell bar
at Gringoes succeed, I wanted to be able to help
this guy succeed. So I'm going to tell you his
(07:50):
story coming up, and all I'm going to ask you
is give them one try five nine nine for two pizzas.
Give them one try on your your next office of
applies or if you are ordering office furniture, and we'll
talk about what all they do, even if it's just
your office supplies, that they deliver everything, janitorial, break room,
(08:12):
everything that they there. Guys bring local. Just listen to
the story. I'm going to ask for your support.
Speaker 2 (08:17):
Hold on. If you're listening to Michael Berry stout lifeless eyes,
black eyes, like a dous.
Speaker 1 (08:34):
Oracle, buy a net suite Oracle or netsweet dot com
forward slash Berry has sponsored our series of business interviews.
Our chief marketing officer lives in LA but heard our
business interviews and said, we love what y'all are doing.
We want to be behind that. Whatever it takes, we will.
So today's is a twofer. Our guest is JD Pettigo.
(08:56):
He owns a company called Velocity Business Products Velocity BP. JD.
Let's tell your story. So what interested me first? The
first time I met JD was for those of you
who remember when we did the charcuterie day at My
wife needed a charcuterie plate that afternoon for a meeting.
I had a short notice. She called Emily, our assistant,
(09:18):
and she said, Emily, I need a charcuteri plate and
I don't have time to make it because I'm out.
Can you get one one somewhere? And what was the
name of the little Italian place from home? Do you remember?
What is it? It's something we'll find it and it's on
Memorial West inside the Beltway, and that's where Emily happened
to be. So we loved the guy, so we went.
(09:38):
We took a group back and I invited some folks
Angus Davis at Texas State Rentals.
Speaker 2 (09:42):
J D.
Speaker 1 (09:42):
Pettigo was one of those showed up. Got to spend
the afternoon with him and some other new show sponsors
that I talked to on the phone but hadn't spent
time with. Really loved his story. So JD, let's first
start with you leaving home at seventeen and going to
the coast Guard.
Speaker 2 (09:58):
Well, hello, Lorur, how are you doing, sir?
Speaker 1 (10:00):
I'm good. Remember we talked about at the beginning you
would just go right by that answer. Remember that part.
Remember no, no, thank you for having me go ahead.
I'm just kidding.
Speaker 2 (10:10):
Yeah, yeah, yeah. So I grew up and buying College Station,
and I actually wound up leaving high school a little
early only because I was out of the house pretty young,
and so I had my dad signed me out. A
guy that I lived with, he was about two and
a half years older than I was, said let's go
join the Coast Guard. So at that point in life,
(10:34):
living in College Station, that's such a fun place to
grow up. Unfortunately, it wasn't really academic academic. I wasn't
successful academically, if that makes sense, because all I cared
about was having fun in life. So anally we moved
out to California. We went to Coast Guard at seventeen,
and I spent four years nine months in the Coast Guard.
(10:56):
The first place was up the Search and Rescue station
in Port Rain. That's where I met my wife. She
was still in high school in Flower Bluff, and we
wound up getting married and having my son, who is
now thirty two years old and amazing. We wound up
getting shipped up to Boston, Massachusetts on a cutter up
(11:18):
there for probably three and a half years, and then
when I got out, I got a job with a
physical therapy company up in Dallas for about a year
and a half, wound up buying our first home, and
then about four houses down was a gentleman who was
a VP of an office supply company. So my son
(11:38):
was down there playing with him. I went down to
go get him and he said, has anybody ever told
you should be in the seales I said, yeah, everybody does.
So anyway, we went to go interview with him, and
the next thing you know, I'm an outside sales rep. Well,
fast forward three and a half years. They wanted me
to open a branch down here in Houston, and so
back in two thousand, so twenty five years ago, we
moved down here and honestly we we killed it. But
(12:02):
it was a very very high, micromanaged type business, and
I was really kind of the buffer between corporate and
all my sales reps. And so in two thousand and
late two thousand and eight we parted ways and in
two thousand and nine May twenty ninth of two thousand
and nine we started Velocity. I had a business partner,
Wayne Harley, and he was really an amazing older gentleman
(12:23):
and he wounded up being around for two years and
then fast forward ten years later, he wound up retiring
about six years ago. I brought out his other half
and uh, yeah, we hired a gentleman named Jamie Ward
who really, uh he was a K through twelve expert.
And it really kind of that changed changed the uh,
(12:46):
the way we went about business, I guess. So we
started off as an office fly company and because that's
what I knew. I mean, I knew a little bit
of furniture. But we wound up we had my my
old business partner. Uh, we wound up doing all the
grutwork from a moral herman rights. All these big furniture
companies that have been in town for thirty or forty years,
they get all the big you know, towers, et cetera.
(13:08):
But anytime they were changing out furniture, they would call us.
They would call us because they knew we would be there.
And anyway, so we started getting better and better and
better at furniture, and we got to a point where
you know, I was actually doing and design and we
just start doing more and more furniture. My son, when
he was going to A and M, he's kind of
(13:30):
started branch there, if you will. And so he was
calling on the campus and he was he was bringing
in business. We had a couple other sale reps and
NIXT saying, you know, all I was doing was designing, Right,
So we wound up hiring a professional designer about eight
years ago. And I tell you, ever since then, it's
just been that side of the business has just been
growing and growing and growing. Right. So, I mean we're
(13:51):
extremely blessed when it comes to furniture, whether it's K
through twelve, higher ed, commercial healthcare, we do all that.
But you know, like I was telling you, you and
I talk pretty frequently. It's really the supply side to
me is what is frustrating, because I don't think people
know what they don't know. And what I mean by
(14:12):
that is, if you go back ten or fifteen, twenty
years ago, everybody had an off supply company, right, that
offupply company would come. You know, you have the same
driver every time they put it where you want it. Shoot,
they'll even put it up for you. Right. We have
some accounts we'll take inventory for at no costs. Right.
And once kind of COVID hit, it's like everything changed.
(14:37):
You know, people like Amazon you know, don't be wrong.
I love personally, I like Amazon, but when it comes
to the business side of things, it's just you know,
it's an online marketplace and they come, they delivered it
at the front, you know, at the receptionist and they go,
or they deliver it at four in the morning when
(14:58):
no one's there. We're on Saturday, when no one there.
You know, I don't think people understand or realize that
there are true service providers out there and it doesn't
cost you anymore. I mean, we're very, very competitive with Amazon.
And if you look at the numbers, Amazon for Business
is now thirty five billions, and that's more than that's
(15:20):
twice as much as the Depot, Staples and every independent
in the country nowaday.
Speaker 1 (15:24):
Hold right there. The company's Velocity Business Products, or you
can just email me and I'll connect you with them.
J AD Pettigo is our guest coming up all.
Speaker 2 (15:30):
In my the Champion Marvel Shoot, the fastest runner, big
League Ballplayers, the Tucker.
Speaker 4 (15:37):
Them Michael Berry America.
Speaker 1 (15:47):
JD. Pettigo is our guest. His business is Velocity Business
Products that Suite by Oracle sponsors our business interviews. I
would tell you I could honestly interview small and mid
sized business owners day in and day out. I don't
(16:07):
care if somebody has a snow cone stand, a burger joint,
a car wash, a pressure cleaning. You'll never meet anyone
more alive than a small business owner, because you live
and die. You eat what you kill. You live and
die by how hard you work, how smart you work,
how much you motivate other people to do what you
(16:30):
want them to do, how you figure out how to
price something to get people to pay for it, so
you have enough to cover the cost of the service
or product, your rent, business and home, your marketing, if
you have any, and your insurance, and your taxes and
Social Security and Medicare. It's amazing that businesses do survive.
It really is.
Speaker 2 (16:50):
JD.
Speaker 1 (16:50):
Pettigo is our guest. JD. Let's answer the question I
talked about earlier. So people may think of office supplies,
breakroom supplies, Janitor oil supplies as a commodity. You said
Amazon's a thirty five billion dollar business, and yet you do.
It hasn't killed it with our listeners yet it will.
(17:11):
But you do have a lot of customs, customers who
are custom accounts that you deliver cure rigs and bottle
of waters, and papers and pens and toners and toilet
paper and hand soap and all that. How do you
compete with Amazon that is so big? Impersonal, but so big?
Speaker 2 (17:32):
Well, honestly, so we have two wholesalers. Then both wholesalers,
you know, they have thirty or forty distribution centers around
the country. They all stock roughly seven to eight million
dollars worth of Demontory, right, So there's two of them
here in Houston, for instance. And of course we stop,
you know, certain things that we have to buy attractor
trailer loads. So whether it's a customer who wants to
(17:56):
call in and actually talk to a normal person in
place in order like who's here in Houston, or send
an email for an order, or you know, like like
most people do, go online and in place an order.
It's when it comes to to size and scale. We
actually bought another company here in town that was called
Hallmark Hallmark Office Products last March, and they were you know,
(18:18):
they had a wonderful one wonderful reputation with customers. Uh,
I'll wound up bringing a lot of their self reps,
their drivers, their customer service people, et cetera. Over uh
really the bolster that side. So when it really you know,
at the end game, if somebody is all about price,
you know, it is what it does. However, like we
(18:38):
have contracts out there, we have software that can go
out and scrape Amazon's tables, depot, et cetera. And you know,
I'll have a gentleman named Rex, you know, set a
contract to be two percent on average lower than Amazon,
for instance. So if you're a customer, you log in,
you go in, you place an order. Well, I mean
it's gonna be absolutely competitive with Amazon. I mean I
(18:59):
can't say we're gonna be cheaper on everything than everybody,
because that's impossible, But it's going to be competitive. You're
going to get you know, your your same driver that
you're going to have a relationship with, come and deliver
it to you. Right, he's going to know where your
supply room is or you know, to go put these
over here in your break room, et cetera. And uh yeah,
I mean I just think we're really really good at that.
(19:20):
And I just I don't think that people can honestly
remember what service looks like. Right, So if you have
a problem or a question, you don't have to go
return something to a ups store, right you know, you
let somebody know, hey, there's an issue with this, and
guess what, you got your same driver who comes by
and picks it up and you get a credit for it.
Right you know? I just I think, I think go ahead.
Speaker 1 (19:40):
You and I were talking this weekend about Mattress Mac
in his business when I came to Houston level Mattress.
Mattress Mac was famous for the line, we'll save you money.
Somewhere along the way, all the cheap Chinese products, all
the cheap products from around the world kept undercutting him,
and here he will selling solid wood American made furniture,
(20:03):
and they were selling venio ra particle board, and he
kind of transitioned into you know what, there's always gonna
be somebody that can sell you junk for cheaper. We're
gonna sell solid wood, American made furniture. We're gonna have
it in stock, which is a huge deal, and we're
going to deliver it in most cases in a couple
of hours. And that has transitioned him into a group
(20:23):
of much more loyal customers because the guy who is
looking for the cheapest I tell every one of my
show responsors. You don't want that. That's why when show
sponsors say to me, hey, we're gonna run ten percent off. No,
I'm not going to say that, because, hey, you don't
want that customer. That's the guy that eats half his
meal and sends it back. You want people who value
(20:44):
relationships and expect that you will value their relationship and
treat them with respect. And that's where I think you're
offering something that an office manager or business owner can say,
I don't need to worry about my office furniture or
my supplies because I have somebody that worries about that otherwise,
and that is a value added in a big way.
Speaker 2 (21:06):
I agree, Hey, Zar, we still I literally have accounts
that I've had for twenty four years, almost twenty five
years since I've been in town that they were with
me from the old business I was at from the
get go, and then of course sixteen years ago, you know,
they came on to Velocity, and you know, those are
the type of customers that they reach out and we'll
(21:28):
do anything for. Right Again, it's all about relationship. And
you and I talk very frequently about this. You know,
it's not what you know it's who you know right
right in life. And I love that saying because it's
so true. I'm going to take care of our our
friends and our family, et cetera. But at the same time,
I want every customer to feel like they're a friend, right.
(21:51):
So I mean, we truly do care about people's businesses,
sometimes to.
Speaker 1 (21:56):
More than ours.
Speaker 2 (21:57):
Right, So if we make a mistake or whatever. I mean,
you know, nine nine percent of the time, we're going
to even cost me money take care of it. Right,
even if we lose money, we're going to take care
of it. And you know, there's there's there's plenty of
businesses like that out there. But I'll give you for instance,
I live here in Montgomery. You have Jim's Hardware store.
Was the best store in the world. I love that place, right,
(22:18):
Instead of buying something on Amazon, I'd go down there
because as soon as you walked in, like, hey, how
can I help you, et cetera. Well, Depot Home Depot
just moved into here. And guess what, Jim's is now
out of business and having an auction today, right, So
I don't want to see that. Like when I first
came down to Houston, there was thirty four independent offic
supply companies. Man, there's probably about five of us now, right,
(22:41):
So you know what else goes into that. JD.
Speaker 1 (22:44):
JD. Pettigo is our guest is company's VELOCITYBP dot com.
People learned the last couple of weeks that the heir
to the Walmart fortune is funding the No Kings protests, Antifa,
all these sorts of things. Those large corporations are soulless
and often globalist and evil, so people will say, yeah,
(23:06):
I'm never going to spend money at Walmart anymore. Well,
at the end of the day, you have to decide
what kind of companies you want and what you vote for,
which is how you spend your money, is what kind
of companies you will be left with? What kind of
world you because you ain't asking Walmart to sponsor your
little league, but you're asking Velocity VP.
Speaker 2 (23:25):
JD. Pettigo.
Speaker 1 (23:26):
Thanks for being our guest.
Speaker 4 (23:30):
Lush pork Blop, Michael Ferry Show.
Speaker 1 (24:00):
We have not talked much about the Iran Israel situation,
and I will do so at lenk this evening, But
for those of you who miss that, let me say this,
there is a rancorous argument brewing over us involvement in
(24:26):
the Israel Iran situation. The positions are, do we leave
Iran be and negotiate with Iran to prevent them from
developing nuclear capability and use a push pull, carrot and
(24:48):
stick approach to prevent them from developing that nuclear capability?
Do we do that? There are e conomic concentives. We
have the ability to bring great harm to the Irani economy,
(25:08):
and we also have the ability to release funds and
to pull back on the sanctions and allow them to
create some wealth. The Israeli position is yeah, but you
can't trust them and once they have nuclear capability, you're
not gonna undo it, so we have to prevent them
(25:31):
from having nuclear capability. Those are the very simplified versions
of the two theories. Then the question becomes how involved
in this situation does the United States become? And that's
where you get a pretty rancorous debate over the issue.
(25:56):
One theory being which Tucker Crossing has sort of pushed
is it's not our battle to fight, and by engaging,
we are endangering ourselves. We bring more problems for Iran
on Americans, and we don't need to be in another
(26:18):
war that the neocons always drag us into and that's
usually to protect Ukraine or Israel. The position, and so
that would be let's just make a face of each
There are lots of nuances to this, So that would
be the car. That would be the Tucker Carlson position. Now,
(26:42):
of course, a lot of folks that are that are
of the position that Iran is not as evil or
on the side. But there is a lot of the
American right that feels, and rightfully so, that the neocons
have dragged us into forever wars for a long time.
(27:02):
The Dan Krenshaw sorry that, the Dan Krenshaw folks, the
Dick Cheney's, the Bush family. There is there are folks
on the right who believe that we had no business
in Afghanistan, we had no business in Iraq. We were
there under false pretenses and a lot of Americans died
(27:26):
and we gained nothing from it. And the belief is
that the arms industry pushes this, and the neocons pushed this,
and the neocons you will find, are always getting paid
one way or another for their position as neocons.
Speaker 2 (27:47):
More war more, war more war.
Speaker 1 (27:49):
That's Lindsey Graham. I wouldn't shake Lindsey Graham's hand right
now after the Israeli attacks on Iran, because I guarante
they're sticky. This is the kind of thing that thrills
him to a level that is sickening, because what does
he have to lose, not his kid getting killed. But
(28:10):
there is the other position, and that could be best.
The face of that could be Mark Levin, and Mark's
position is Israel's safety and security is our safety and security.
Israel does a lot of the dirty work for us,
so we don't have to keeping the region safe. Israel's
(28:33):
a tiny little island, a tiny little country surrounded by
a very unstable Middle East. That is a sort of
safe spot for us to conduct negotiations through the region. Well,
on this particular issue, the people who are most emotionally invested,
(28:56):
which is the five percent on each fringe, they don't
believe there is an no position. There is their position,
or you're in the back pocket of whatever interest they
think you're in the You either hate Jews, that is
the position of the kind of Mark levinside. You either
hate Jews that's the only reason you're talking about this,
or if you're on the mark, if you're arguing against
(29:19):
you're a Jew or the Jews control you, and so
it's hard to have a serious discussion the way we should.
There is a lot of handwringing over the fact that
the various interests who are lobbying advising President Trump are
(29:48):
fighting with each other. And I'm here to tell you,
you're talking about nuclear war. You're talking about more young
men potentially going to war. You're talking about actions that
may lead to dragging. We're sending enough firepower right now,
just on our naval vessels to drag us into a war.
(30:11):
But the flip side of that is we probably should
have engaged earlier in World War Two to prevent Hitler's
build up to the extent that we did. But again,
you can be wherever you are on this situation. I
am delighted that what Trump is doing, and this is
(30:33):
his governance leadership style is like a judge. He says
to both sides, bring your positions to me. I want
to be well advised. I'll guarantee you. George W. Bush
was not hearing from anyone in his inner circle. Hey,
we shouldn't send all our boys in there to get
slaughtered in the rock. Hey, you shouldn't go into Afghanistan
(30:56):
to get our boys slaughtered in Afghanistan. He had Dick
Chanin and a bunch of other people, Dick Cheney, former
CEO of Halliburton, and a bunch of other arms manufacturer lobbyists,
and a bunch of whores for people that make bombs
and food and build embassies. We have now abandoned the
(31:17):
US embassy in Iraq. You know, do you know how
much money we spent on that? You know how many
lives were lost? Do you know how many people who
are listening right now who lost their loved one in Iraq,
in Afghanistan? And for what what did we gain of that?
You know why we had a military parade on Saturday
because our military hasn't been able to claim victory since
(31:38):
World War II. Think about that. Not because they aren't
great at what they do. They're well trained and well equipped.
We send them into places where there is no clear
path to victory. So I suspect I'll get criticism from
both sides. Good, there should be an open, healthy discussion.
(32:04):
And beware anyone who says, well, you don't agree with
my side because you hate disacree That's the mindset of
people who say the only reason you want the border
securities you don't like Mexicans. That's the stupidest argument ever.
But that's how people shut down discussions. And beware the
(32:26):
person who needs to shut down to discussion because when
they don't have facts on their side and they don't
have logic on their side, they accuse you of racism.
It's that time, time, time, time, luck and load. So
Michael Verie Show is on the air. Our CEO, Bob Pittman,
(00:30):
at twenty seven years old, founded MTV. It's an amazing
story and what started as music television, unlike anything had
been seen before on a regional cable TV network in
(00:50):
the northeast New York, New Jersey, expanded into a powerhouse
and most people wouldn't Who's Ezy Tops but for MTV.
Bob Pittman went on to be the chairman and or
CEO of Century twenty one six flags a number of
(01:15):
major companies. So when he brought in a group to
buy what was then Clear Channel Radio, the biggest radio company,
I was excited. Some people were scared because that meant
there would be layoffs, there would be cutbacks, there would
be things done to lean out the organization. The fat
that had been acquiring around the midsection would be shaved off.
(01:38):
But he loves talent, and he says, I've loved talent
since I was at MTV. I've loved talent because talent
drove that you didn't turn on MTV because of our technology.
You turn on MTV because you wanted to see the
thriller ad or you wanted to see zz Top, or
you wanted to see any number of other artists and
(01:58):
their videos. He will tell anybody who listens that our
show is the best in the country at partnering with
businesses that share our values and building that partnership to
where our audience reacts and activates, as they say in
the business. And we've been able to change the fortunes
of companies by choosing good companies. Sometimes we go out
(02:20):
and interview them and pick the one in the field
that we want and then staying true to that. A
number of people every day email me and say I
need this or that product or service. Can you connect
me with this person who does this? And I love
to do it. It's one of my favorite things about
what we do. But being the best in the business,
(02:41):
which we think we are, doesn't mean you don't fail,
and I think it's good and humbling to admit when
you fail. So when Velocity Business Products came on board
a year and a half or so ago, I got
to know the owner, JD. Pettigo Aggie veteran owned business
fifteen years in business. Man, great guy, struggled early in life.
(03:03):
Oh this is a perfect, perfect business, but we didn't
deliver the way we would need to deliver to make
the partnership work financially, and it has to work financially.
This we're not a charity. I call my show sponsors constantly,
how are we doing? How are we doing? And if
they say okay, it's no.
Speaker 2 (03:21):
No.
Speaker 1 (03:21):
I want numbers. I want to know that your business
is more successful because of us, because this isn't a charity,
it's a partnership. And I take great pride when Connie
Stagner says our business is what it is because of
Michael Berry, or Chance McLean says that, or Michael Petru
says that, or Christine Weaver says that, that makes me
extremely proud. I crave that. I want it, I need it.
(03:45):
So we go back to the Domino's campaign. This was
one story done on how Domino's, How bad Dominoes was.
Speaker 3 (03:55):
Dominoes wants to me its beats us so bad. That's
even the company admitted and sucked and they would rather
eat Papa John's meat down their own. Dominoes had that
nothing common with Logan Paul Struggling with some inflicted bad reputation.
Customers were roasting their low quality pizza so bad that's
Dominos straight about that. They was trashed, But unlike looking Paul,
they actually decided to change for the better. They completely
(04:16):
revamped their pizza recipes, tested the life and people actually does.
Speaker 1 (04:20):
Their walkers over it.
Speaker 3 (04:21):
They even did what your tax money doesn't stakes poptholes,
because no hole should ruin that good pizza.
Speaker 1 (04:28):
Now Here was some of what they did see Carlos.
Speaker 2 (04:32):
Carlos was in a focus group and he said some
unflattering things about Domino's pizza.
Speaker 1 (04:35):
Crust is a little too rubbery.
Speaker 2 (04:37):
We're bringing in the new and improved pizza.
Speaker 1 (04:40):
Carlos, no quality and forgettable.
Speaker 2 (04:43):
So I didn't know you were listening. Domino's Pizza should
start over. She has no idea.
Speaker 1 (04:48):
What're coming to, Adrian, Yes, tell me, I'm eating my words.
Speaker 2 (04:53):
I'm bout it. I'm in.
Speaker 3 (04:54):
The critics have spoken, Now it's yours her try two medium,
two topping ands fired new pizzas for just five ninety ninety.
Choyer is one of the few remaining people who still
haven't tried Domino's new pizzas. So we have completely plastered
his hometown and we're going to convince it to try it, Scott,
We've been really waiting for your calm.
Speaker 1 (05:15):
Hello there, So what do you think.
Speaker 2 (05:19):
I've really does?
Speaker 1 (05:20):
Yeah? That check them off the list. We want to
hear from all the holdouts.
Speaker 2 (05:25):
Now get two medium, two topping pizzas for just five
ninety ninety. I mean Domino's pizzas made by no one
by machines.
Speaker 1 (05:35):
You and Hans probably don't touch it. Well haven't I
got a surprise for you.
Speaker 2 (05:40):
You're actually in a real Dominoes pace. Look, they're stretching
the dough for our hand sass pizza. These pizzas are
all handmade, right what you call They're made fresh to order.
Now get two medium, two topping, handmade Domino's pizzas for
just five ninety nine each. And I just want to
confirm no one here is a machine.
Speaker 1 (06:00):
They sold their pizzas as a loss leader to get
people to try them samplers because people were so against
Domino's pizza. So to get them to try something that
they had last had a bad experience with, they had
to go to great links and embrace their own failure.
MBA programs at some of the top business schools across
(06:22):
the country now use this as a case study. It's
not something you can do every day, something you should
do every day, but embracing your own failures can be
very very powerful in explaining and in humbling yourself and
explaining who you are. There was an ad years ago.
(06:44):
I don't know how many of you remember it. Michael
Jordan is reading statistics on how many games he lost,
how many shots he took, but how many times he missed,
And the point of it was Bay Bruce struck out.
I missed, I missed game winning shots. I was watching
a Lakers Celtics game over the weekend and I think
(07:08):
it was Game three in LA and they're down Game four,
They're down to to one and Bird has the final
shot and he misses it a very makeable shot. Well,
Larry Bird is still Larry legend. But Larry Bird make mistakes.
So this problem had been bothering me. What did we
(07:30):
do wrong for a business that I believe in that
serves a next look. Most people are buying commodity products
on commodity prices. They want the cheapest. But if we
can help Max succeed, if we can help Russell bar
at Gringoes succeed, I wanted to be able to help
this guy succeed. So I'm going to tell you his
(07:50):
story coming up, and all I'm going to ask you
is give them one try five nine nine for two pizzas.
Give them one try on your your next office of
applies or if you are ordering office furniture, and we'll
talk about what all they do, even if it's just
your office supplies, that they deliver everything, janitorial, break room,
(08:12):
everything that they there. Guys bring local. Just listen to
the story. I'm going to ask for your support.
Speaker 2 (08:17):
Hold on. If you're listening to Michael Berry stout lifeless eyes,
black eyes, like a dous.
Speaker 1 (08:34):
Oracle, buy a net suite Oracle or netsweet dot com
forward slash Berry has sponsored our series of business interviews.
Our chief marketing officer lives in LA but heard our
business interviews and said, we love what y'all are doing.
We want to be behind that. Whatever it takes, we will.
So today's is a twofer. Our guest is JD Pettigo.
(08:56):
He owns a company called Velocity Business Products Velocity BP. JD.
Let's tell your story. So what interested me first? The
first time I met JD was for those of you
who remember when we did the charcuterie day at My
wife needed a charcuterie plate that afternoon for a meeting.
I had a short notice. She called Emily, our assistant,
(09:18):
and she said, Emily, I need a charcuteri plate and
I don't have time to make it because I'm out.
Can you get one one somewhere? And what was the
name of the little Italian place from home? Do you remember?
What is it? It's something we'll find it and it's on
Memorial West inside the Beltway, and that's where Emily happened
to be. So we loved the guy, so we went.
(09:38):
We took a group back and I invited some folks
Angus Davis at Texas State Rentals.
Speaker 2 (09:42):
J D.
Speaker 1 (09:42):
Pettigo was one of those showed up. Got to spend
the afternoon with him and some other new show sponsors
that I talked to on the phone but hadn't spent
time with. Really loved his story. So JD, let's first
start with you leaving home at seventeen and going to
the coast Guard.
Speaker 2 (09:58):
Well, hello, Lorur, how are you doing, sir?
Speaker 1 (10:00):
I'm good. Remember we talked about at the beginning you
would just go right by that answer. Remember that part.
Remember no, no, thank you for having me go ahead.
I'm just kidding.
Speaker 2 (10:10):
Yeah, yeah, yeah. So I grew up and buying College Station,
and I actually wound up leaving high school a little
early only because I was out of the house pretty young,
and so I had my dad signed me out. A
guy that I lived with, he was about two and
a half years older than I was, said let's go
join the Coast Guard. So at that point in life,
(10:34):
living in College Station, that's such a fun place to
grow up. Unfortunately, it wasn't really academic academic. I wasn't
successful academically, if that makes sense, because all I cared
about was having fun in life. So anally we moved
out to California. We went to Coast Guard at seventeen,
and I spent four years nine months in the Coast Guard.
(10:56):
The first place was up the Search and Rescue station
in Port Rain. That's where I met my wife. She
was still in high school in Flower Bluff, and we
wound up getting married and having my son, who is
now thirty two years old and amazing. We wound up
getting shipped up to Boston, Massachusetts on a cutter up
(11:18):
there for probably three and a half years, and then
when I got out, I got a job with a
physical therapy company up in Dallas for about a year
and a half, wound up buying our first home, and
then about four houses down was a gentleman who was
a VP of an office supply company. So my son
(11:38):
was down there playing with him. I went down to
go get him and he said, has anybody ever told
you should be in the seales I said, yeah, everybody does.
So anyway, we went to go interview with him, and
the next thing you know, I'm an outside sales rep. Well,
fast forward three and a half years. They wanted me
to open a branch down here in Houston, and so
back in two thousand, so twenty five years ago, we
moved down here and honestly we we killed it. But
(12:02):
it was a very very high, micromanaged type business, and
I was really kind of the buffer between corporate and
all my sales reps. And so in two thousand and
late two thousand and eight we parted ways and in
two thousand and nine May twenty ninth of two thousand
and nine we started Velocity. I had a business partner,
Wayne Harley, and he was really an amazing older gentleman
(12:23):
and he wounded up being around for two years and
then fast forward ten years later, he wound up retiring
about six years ago. I brought out his other half
and uh, yeah, we hired a gentleman named Jamie Ward
who really, uh he was a K through twelve expert.
And it really kind of that changed changed the uh,
(12:46):
the way we went about business, I guess. So we
started off as an office fly company and because that's
what I knew. I mean, I knew a little bit
of furniture. But we wound up we had my my
old business partner. Uh, we wound up doing all the
grutwork from a moral herman rights. All these big furniture
companies that have been in town for thirty or forty years,
they get all the big you know, towers, et cetera.
(13:08):
But anytime they were changing out furniture, they would call us.
They would call us because they knew we would be there.
And anyway, so we started getting better and better and
better at furniture, and we got to a point where
you know, I was actually doing and design and we
just start doing more and more furniture. My son, when
he was going to A and M, he's kind of
(13:30):
started branch there, if you will. And so he was
calling on the campus and he was he was bringing
in business. We had a couple other sale reps and
NIXT saying, you know, all I was doing was designing, Right,
So we wound up hiring a professional designer about eight
years ago. And I tell you, ever since then, it's
just been that side of the business has just been
growing and growing and growing. Right. So, I mean we're
(13:51):
extremely blessed when it comes to furniture, whether it's K
through twelve, higher ed, commercial healthcare, we do all that.
But you know, like I was telling you, you and
I talk pretty frequently. It's really the supply side to
me is what is frustrating, because I don't think people
know what they don't know. And what I mean by
(14:12):
that is, if you go back ten or fifteen, twenty
years ago, everybody had an off supply company, right, that
offupply company would come. You know, you have the same
driver every time they put it where you want it. Shoot,
they'll even put it up for you. Right. We have
some accounts we'll take inventory for at no costs. Right.
And once kind of COVID hit, it's like everything changed.
(14:37):
You know, people like Amazon you know, don't be wrong.
I love personally, I like Amazon, but when it comes
to the business side of things, it's just you know,
it's an online marketplace and they come, they delivered it
at the front, you know, at the receptionist and they go,
or they deliver it at four in the morning when
(14:58):
no one's there. We're on Saturday, when no one there.
You know, I don't think people understand or realize that
there are true service providers out there and it doesn't
cost you anymore. I mean, we're very, very competitive with Amazon.
And if you look at the numbers, Amazon for Business
is now thirty five billions, and that's more than that's
(15:20):
twice as much as the Depot, Staples and every independent
in the country nowaday.
Speaker 1 (15:24):
Hold right there. The company's Velocity Business Products, or you
can just email me and I'll connect you with them.
J AD Pettigo is our guest coming up all.
Speaker 2 (15:30):
In my the Champion Marvel Shoot, the fastest runner, big
League Ballplayers, the Tucker.
Speaker 4 (15:37):
Them Michael Berry America.
Speaker 1 (15:47):
JD. Pettigo is our guest. His business is Velocity Business
Products that Suite by Oracle sponsors our business interviews. I
would tell you I could honestly interview small and mid
sized business owners day in and day out. I don't
(16:07):
care if somebody has a snow cone stand, a burger joint,
a car wash, a pressure cleaning. You'll never meet anyone
more alive than a small business owner, because you live
and die. You eat what you kill. You live and
die by how hard you work, how smart you work,
how much you motivate other people to do what you
(16:30):
want them to do, how you figure out how to
price something to get people to pay for it, so
you have enough to cover the cost of the service
or product, your rent, business and home, your marketing, if
you have any, and your insurance, and your taxes and
Social Security and Medicare. It's amazing that businesses do survive.
It really is.
Speaker 2 (16:50):
JD.
Speaker 1 (16:50):
Pettigo is our guest. JD. Let's answer the question I
talked about earlier. So people may think of office supplies,
breakroom supplies, Janitor oil supplies as a commodity. You said
Amazon's a thirty five billion dollar business, and yet you do.
It hasn't killed it with our listeners yet it will.
(17:11):
But you do have a lot of customs, customers who
are custom accounts that you deliver cure rigs and bottle
of waters, and papers and pens and toners and toilet
paper and hand soap and all that. How do you
compete with Amazon that is so big? Impersonal, but so big?
Speaker 2 (17:32):
Well, honestly, so we have two wholesalers. Then both wholesalers,
you know, they have thirty or forty distribution centers around
the country. They all stock roughly seven to eight million
dollars worth of Demontory, right, So there's two of them
here in Houston, for instance. And of course we stop,
you know, certain things that we have to buy attractor
trailer loads. So whether it's a customer who wants to
(17:56):
call in and actually talk to a normal person in
place in order like who's here in Houston, or send
an email for an order, or you know, like like
most people do, go online and in place an order.
It's when it comes to to size and scale. We
actually bought another company here in town that was called
Hallmark Hallmark Office Products last March, and they were you know,
(18:18):
they had a wonderful one wonderful reputation with customers. Uh,
I'll wound up bringing a lot of their self reps,
their drivers, their customer service people, et cetera. Over uh
really the bolster that side. So when it really you know,
at the end game, if somebody is all about price,
you know, it is what it does. However, like we
(18:38):
have contracts out there, we have software that can go
out and scrape Amazon's tables, depot, et cetera. And you know,
I'll have a gentleman named Rex, you know, set a
contract to be two percent on average lower than Amazon,
for instance. So if you're a customer, you log in,
you go in, you place an order. Well, I mean
it's gonna be absolutely competitive with Amazon. I mean I
(18:59):
can't say we're gonna be cheaper on everything than everybody,
because that's impossible, But it's going to be competitive. You're
going to get you know, your your same driver that
you're going to have a relationship with, come and deliver
it to you. Right, he's going to know where your
supply room is or you know, to go put these
over here in your break room, et cetera. And uh yeah,
I mean I just think we're really really good at that.
(19:20):
And I just I don't think that people can honestly
remember what service looks like. Right, So if you have
a problem or a question, you don't have to go
return something to a ups store, right you know, you
let somebody know, hey, there's an issue with this, and
guess what, you got your same driver who comes by
and picks it up and you get a credit for it.
Right you know? I just I think, I think go ahead.
Speaker 1 (19:40):
You and I were talking this weekend about Mattress Mac
in his business when I came to Houston level Mattress.
Mattress Mac was famous for the line, we'll save you money.
Somewhere along the way, all the cheap Chinese products, all
the cheap products from around the world kept undercutting him,
and here he will selling solid wood American made furniture,
(20:03):
and they were selling venio ra particle board, and he
kind of transitioned into you know what, there's always gonna
be somebody that can sell you junk for cheaper. We're
gonna sell solid wood, American made furniture. We're gonna have
it in stock, which is a huge deal, and we're
going to deliver it in most cases in a couple
of hours. And that has transitioned him into a group
(20:23):
of much more loyal customers because the guy who is
looking for the cheapest I tell every one of my
show responsors. You don't want that. That's why when show
sponsors say to me, hey, we're gonna run ten percent off. No,
I'm not going to say that, because, hey, you don't
want that customer. That's the guy that eats half his
meal and sends it back. You want people who value
(20:44):
relationships and expect that you will value their relationship and
treat them with respect. And that's where I think you're
offering something that an office manager or business owner can say,
I don't need to worry about my office furniture or
my supplies because I have somebody that worries about that otherwise,
and that is a value added in a big way.
Speaker 2 (21:06):
I agree, Hey, Zar, we still I literally have accounts
that I've had for twenty four years, almost twenty five
years since I've been in town that they were with
me from the old business I was at from the
get go, and then of course sixteen years ago, you know,
they came on to Velocity, and you know, those are
the type of customers that they reach out and we'll
(21:28):
do anything for. Right Again, it's all about relationship. And
you and I talk very frequently about this. You know,
it's not what you know it's who you know right
right in life. And I love that saying because it's
so true. I'm going to take care of our our
friends and our family, et cetera. But at the same time,
I want every customer to feel like they're a friend, right.
(21:51):
So I mean, we truly do care about people's businesses,
sometimes to.
Speaker 1 (21:56):
More than ours.
Speaker 2 (21:57):
Right, So if we make a mistake or whatever. I mean,
you know, nine nine percent of the time, we're going
to even cost me money take care of it. Right,
even if we lose money, we're going to take care
of it. And you know, there's there's there's plenty of
businesses like that out there. But I'll give you for instance,
I live here in Montgomery. You have Jim's Hardware store.
Was the best store in the world. I love that place, right,
(22:18):
Instead of buying something on Amazon, I'd go down there
because as soon as you walked in, like, hey, how
can I help you, et cetera. Well, Depot Home Depot
just moved into here. And guess what, Jim's is now
out of business and having an auction today, right, So
I don't want to see that. Like when I first
came down to Houston, there was thirty four independent offic
supply companies. Man, there's probably about five of us now, right,
(22:41):
So you know what else goes into that. JD.
Speaker 1 (22:44):
JD. Pettigo is our guest is company's VELOCITYBP dot com.
People learned the last couple of weeks that the heir
to the Walmart fortune is funding the No Kings protests, Antifa,
all these sorts of things. Those large corporations are soulless
and often globalist and evil, so people will say, yeah,
(23:06):
I'm never going to spend money at Walmart anymore. Well,
at the end of the day, you have to decide
what kind of companies you want and what you vote for,
which is how you spend your money, is what kind
of companies you will be left with? What kind of
world you because you ain't asking Walmart to sponsor your
little league, but you're asking Velocity VP.
Speaker 2 (23:25):
JD. Pettigo.
Speaker 1 (23:26):
Thanks for being our guest.
Speaker 4 (23:30):
Lush pork Blop, Michael Ferry Show.
Speaker 1 (24:00):
We have not talked much about the Iran Israel situation,
and I will do so at lenk this evening, But
for those of you who miss that, let me say this,
there is a rancorous argument brewing over us involvement in
(24:26):
the Israel Iran situation. The positions are, do we leave
Iran be and negotiate with Iran to prevent them from
developing nuclear capability and use a push pull, carrot and
(24:48):
stick approach to prevent them from developing that nuclear capability?
Do we do that? There are e conomic concentives. We
have the ability to bring great harm to the Irani economy,
(25:08):
and we also have the ability to release funds and
to pull back on the sanctions and allow them to
create some wealth. The Israeli position is yeah, but you
can't trust them and once they have nuclear capability, you're
not gonna undo it, so we have to prevent them
(25:31):
from having nuclear capability. Those are the very simplified versions
of the two theories. Then the question becomes how involved
in this situation does the United States become? And that's
where you get a pretty rancorous debate over the issue.
(25:56):
One theory being which Tucker Crossing has sort of pushed
is it's not our battle to fight, and by engaging,
we are endangering ourselves. We bring more problems for Iran
on Americans, and we don't need to be in another
(26:18):
war that the neocons always drag us into and that's
usually to protect Ukraine or Israel. The position, and so
that would be let's just make a face of each
There are lots of nuances to this, So that would
be the car. That would be the Tucker Carlson position. Now,
(26:42):
of course, a lot of folks that are that are
of the position that Iran is not as evil or
on the side. But there is a lot of the
American right that feels, and rightfully so, that the neocons
have dragged us into forever wars for a long time.
(27:02):
The Dan Krenshaw sorry that, the Dan Krenshaw folks, the
Dick Cheney's, the Bush family. There is there are folks
on the right who believe that we had no business
in Afghanistan, we had no business in Iraq. We were
there under false pretenses and a lot of Americans died
(27:26):
and we gained nothing from it. And the belief is
that the arms industry pushes this, and the neocons pushed this,
and the neocons you will find, are always getting paid
one way or another for their position as neocons.
Speaker 2 (27:47):
More war more, war more war.
Speaker 1 (27:49):
That's Lindsey Graham. I wouldn't shake Lindsey Graham's hand right
now after the Israeli attacks on Iran, because I guarante
they're sticky. This is the kind of thing that thrills
him to a level that is sickening, because what does
he have to lose, not his kid getting killed. But
(28:10):
there is the other position, and that could be best.
The face of that could be Mark Levin, and Mark's
position is Israel's safety and security is our safety and security.
Israel does a lot of the dirty work for us,
so we don't have to keeping the region safe. Israel's
(28:33):
a tiny little island, a tiny little country surrounded by
a very unstable Middle East. That is a sort of
safe spot for us to conduct negotiations through the region. Well,
on this particular issue, the people who are most emotionally invested,
(28:56):
which is the five percent on each fringe, they don't
believe there is an no position. There is their position,
or you're in the back pocket of whatever interest they
think you're in the You either hate Jews, that is
the position of the kind of Mark levinside. You either
hate Jews that's the only reason you're talking about this,
or if you're on the mark, if you're arguing against
(29:19):
you're a Jew or the Jews control you, and so
it's hard to have a serious discussion the way we should.
There is a lot of handwringing over the fact that
the various interests who are lobbying advising President Trump are
(29:48):
fighting with each other. And I'm here to tell you,
you're talking about nuclear war. You're talking about more young
men potentially going to war. You're talking about actions that
may lead to dragging. We're sending enough firepower right now,
just on our naval vessels to drag us into a war.
(30:11):
But the flip side of that is we probably should
have engaged earlier in World War Two to prevent Hitler's
build up to the extent that we did. But again,
you can be wherever you are on this situation. I
am delighted that what Trump is doing, and this is
(30:33):
his governance leadership style is like a judge. He says
to both sides, bring your positions to me. I want
to be well advised. I'll guarantee you. George W. Bush
was not hearing from anyone in his inner circle. Hey,
we shouldn't send all our boys in there to get
slaughtered in the rock. Hey, you shouldn't go into Afghanistan
(30:56):
to get our boys slaughtered in Afghanistan. He had Dick
Chanin and a bunch of other people, Dick Cheney, former
CEO of Halliburton, and a bunch of other arms manufacturer lobbyists,
and a bunch of whores for people that make bombs
and food and build embassies. We have now abandoned the
(31:17):
US embassy in Iraq. You know, do you know how
much money we spent on that? You know how many
lives were lost? Do you know how many people who
are listening right now who lost their loved one in Iraq,
in Afghanistan? And for what what did we gain of that?
You know why we had a military parade on Saturday
because our military hasn't been able to claim victory since
(31:38):
World War II. Think about that. Not because they aren't
great at what they do. They're well trained and well equipped.
We send them into places where there is no clear
path to victory. So I suspect I'll get criticism from
both sides. Good, there should be an open, healthy discussion.
(32:04):
And beware anyone who says, well, you don't agree with
my side because you hate disacree That's the mindset of
people who say the only reason you want the border
securities you don't like Mexicans. That's the stupidest argument ever.
But that's how people shut down discussions. And beware the
(32:26):
person who needs to shut down to discussion because when
they don't have facts on their side and they don't
have logic on their side, they accuse you of racism.
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