May 29, 2025 • 24 mins
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Episode Transcript
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Speaker 1 (00:03):
It's that time time time, time, luck and load.
Speaker 2 (00:10):
The Michael Verie Show is on.
Speaker 1 (00:12):
The air, meeting.
Speaker 2 (00:42):
My longtime friend. Show sponsored.
Speaker 1 (00:46):
Financial advisory firm mart Lopez, John Carolyn Andy McGhee and
their group is called main Street Wealth Management as part
of a company called Stefel. I think Rush used to
I think they managed Rush's money. Not positive on this,
but I remember Rush talking about Steffel, and he and
(01:08):
the Stephel CEO were friends, and I think there are
a lot of guys that are good at managing your money,
creating wealth, putting you in a good position vis a
v risk and potential reward that you're seeking, depending on
(01:28):
where you are in life and where you direct and
where they assist you and advise you.
Speaker 2 (01:35):
It's a give and take.
Speaker 1 (01:36):
It's a relationship much like with your lawyer, your doctors,
your CPA. You know, it changes through the course of
your life because you change. I handle my dad's stuff
and we're not trying to hit home runs. We are
in the lowest risk possible to throw off a little
money so that the money that he saved will still
(01:59):
be there. It'll be fine if it's not. I'm here,
that's my responsibility. He took care of me. But that's
my approach. That is not my approach personally because I
don't I don't want to be conservative that conservative at
this point in my life. As I get older, that'll
(02:19):
that'll scale down. Anyway, I was talking about, you know,
they've been a show sponsor. I've been friends for many years.
I met Andy McGee through Marcus Attrel. They've been lifelong friends.
I hadn't met John Carolyn until I met him through
Mark Lopez. Mark Lopez was the silver medalist taekwondo fighter
(02:42):
who then went into certified financial planning, joined up with
this group and the three of them work together and
it works well.
Speaker 2 (02:47):
And we've been friends for a very long time.
Speaker 1 (02:49):
Anyway, So we were talking about them being a show
sponsor and the folks who have called them, and the
diversity of our audience. You know, one guy calls him
with one hundred million dollars he wants to transfer over.
Speaker 2 (03:05):
Another guy calls in.
Speaker 1 (03:06):
He's twenty eight, and you know he doesn't have much,
but he's trying to make good decisions now so that
he'll be in a strong position later. And another guy
is a working class guy that works at a plant
and everything in between, and I love that. You know,
the radio business became segmented, just like the cable TV business,
(03:27):
where this station is for Hispanic women, you know, eighteen
to twenty four. This station is for young blacks eighteen
to thirty. This station is this smooth jazz is with
a or they call it an urban. That's the radio
(03:47):
term for black lean. This station is for Spanish language
first folks, but tropical instead of the Nortegno approach. So
more Puerto Ricans and Dominica and Cubans than Mexicans and
Central Americans.
Speaker 2 (04:05):
Anyway, radio became segmented.
Speaker 1 (04:07):
Even a genre, even a subgenre like or subcategory, sub format.
Speaker 2 (04:12):
Some format's worth it, like country.
Speaker 1 (04:16):
You know, there's music as a format, and then while
you start slicing and dicing, there's R and B, there's this,
there's oldies, there's Top forty, and then there is country.
But even country is subdivided into modern country, and that's
going to be the stuff. Vermone tries to play the
what's to douce name Riley Green? Yeah, and the girl
(04:39):
that sounds like a little boy was that wrote that
Ella Langley?
Speaker 2 (04:43):
Okay, thank you?
Speaker 1 (04:44):
Well, look, it's not rude to not know something or
to forget somebody's name that you never knew until yesterday.
But anyway, there's that, and then there's classic country, which
there's very little love left. There used to be a
wonderful little station here in town because twety seven point
one and it had Dan Gallo on it. I think
Cox owned that and they switched it over to k Love,
(05:08):
I believe, which I don't. I still don't grasp that concept.
I'm not again, I'm not trashing. I'm a consumer of
media as well as a creator of it. I don't
understand the concept.
Speaker 2 (05:21):
I just don't.
Speaker 1 (05:22):
My niece worked at for a long time up until
a few years ago, my niece, Megan, Steve's daughter, Steven
Laura's daughter worked at KSBJ, which I think is a
fantastic station. It's and I think there's an important role
for KSBJ on the air. She left there and went
(05:43):
to Inspirity, which handles all of our back office payroll
and things like that here for the company that owns
our radio station, which is my company, it's called our
radio show is called Alamo Marketing, and so they handle
everything related to Alamo Marketing trips in radio employees speaking engagements,
(06:04):
everything that we do on the side, speaking of which
the details are out for the end of October trip
to Palm Beach. So if you you should have received
your email in response from Emily with all the details
and asking if you are in or not, and if
(06:25):
you have not emailed asking me that you can email
through the website Michael Berryshow dot com or just Michael
at Michael Berryshow dot com and you will get an
email back from Emily. We were waiting on a confirmation
for an event that's being held at mar A Lago,
and this will be our third event. You know, we
we have pretty good relations with mar A Lago at
(06:47):
this point. They trust us. But it's a lot harder
to navigate Trump World in twenty twenty five than it
was starting in twenty twenty two. My brother died January
twenty fifth, twenty twenty two. We buried him that weekend.
That was a Tuesday. We buried him that weekend. My
(07:08):
wife I didn't want to talk about it.
Speaker 2 (07:11):
I never do. I don't want condolences. It's it's awkward.
Speaker 1 (07:16):
So but my wife said that she sinsed I wasn't
in a good place, but I didn't realize that. So
we went to Palm Beach two weeks later. So around
Valentine's Day, we went to Palm Beach for three days
and while there, I'd never been to Palm Beach. While there,
(07:37):
looked around, said this would be a fun trip. That's
how all these listener trips have come about. I'm somewhere,
I'm having a blast, and I go I'm in Aspen,
and I go, oh, it'd be fun to have listeners
comeing to hang out. So we do it anyway. So
that was about February fifteenth or sixteenth. We got back
and I said, we're going to make this trip happen,
(07:58):
and we did February March, less than eight weeks away,
so it was something like fifty five days later.
Speaker 2 (08:07):
We landed eighty people, seventy five to eighty people.
Speaker 1 (08:10):
They're seventy seven in Paul Beach on private planes, events
at mar Lago.
Speaker 2 (08:16):
I mean, it was it was incredible we pulled that off.
So it's just kind of you know, yeah, is me.
So this is the third one. We're excited seeming to
email you.
Speaker 1 (08:24):
Hello, everybody, this is Mickey Giddy and you're listening to
this season radio.
Speaker 2 (08:28):
Michael Berry.
Speaker 1 (08:31):
Play music. If you don't know nothing, play So every
year I think to myself, for the next calendar year,
we're gonna take application and we're going to pick one company,
a small to mid size company, and for one year,
(08:53):
at no cost, proof of concept and a whole lot
of fun, take them to the next level. And I think, well,
you got to wait till you know, we'll start accepting
applications in November and we'll pick it by January. And
then I think, you've got a hundred other things going on.
(09:14):
And I just, like every other great idea, well like
ninety nine percent of my great ideas, it just fails
for lack of time and energy and staffing and the like.
I'm constantly getting on our team that this or that
initiative that I have invoked behind the scenes is not
being delivered on to the extent I would like it to.
(09:35):
And then I look at how many things that person
is Other than Ramon.
Speaker 2 (09:38):
He just doesn't do very much.
Speaker 1 (09:39):
But everybody else, Emily, Chad, Jim, Darryl, I look at
what they're doing and I go, shoot, where's the time,
where's the bandwidth to pull from this to this? So
I just came up with this during the break, but
I think it would be fun. What I would like
to do is pick one company. It can be a person,
(10:01):
could be a sole person, a sole operator, the service provider,
And if I know you, that is not going to
affect the choice because there are a lot of people
I know, and if I pick one person that I
know because I know them versus the next one, so
it may end up being a person I know, but
it will be because there's a good pitch. You have
one hundred words to tell me by email what your
(10:23):
business is and whether you can scale up. The point
of what we can do for companies, which is why
we speak for eighty five companies, is we can deepen
your connection with the customers you have so that they're
more partnership relationships than just transactions. We can deepen those
for you. But the other thing we can do is
(10:45):
add new people. It's not the numbers we add that
changes the trajectory of a business.
Speaker 2 (10:53):
It's not.
Speaker 1 (10:54):
There are shows with a bigger audience of people, but
those audiences come from a young demographic that doesn't have
any money. You can add a lot of twenty one
year olds. Top forty stations, for instance, that are playing
all the songs of the artists that you don't know.
You know, you might know them because your kids are
grandkids listen to them. You might recognize the song and
you know you're real happy. Well that's Cardi B. I know,
(11:15):
but you don't know, no, you just kind of know.
So there are a lot of people listening to Cardi
B or whoever the hot who's the hot person overmon't
even know Riley Green. There's a lot of people listening
to that stuff. But that's probably not your prime demographic,
and it's not most people's prime demographics. If you sell
Chevy trucks and suburbans and tahoes, a huge portion of
(11:37):
the people buying those are our listeners. If you if
you heal or treat a body part from hair replacement
to eyes, I was a Jeff Witzitt's office. I'll tell
you that I'm getting my so again. It's kind of
stuff I like talk about. But I had a real
bad accident two years ago, January thirty first, and I
(12:01):
shattered my eye socket and I lost a lot of
vision in my left eye, and I created a lot
of nerve damage on the side of my face. And
this is the one and only time we're going to
talk about this, so please don't ask. And my eyebrow
was ripped off my head. I thought I was blind.
Speaker 2 (12:20):
I'm lucky.
Speaker 1 (12:20):
I'm not as a bicycle accident, which I know irony right, listen.
I'm not against riding a bicycle. I love to ride
a bicycle. When we go to Colorado, I ride for
thirty miles a day. I've ridden eighty miles in a day.
I love to ride a bicycle. I just don't think
that I have the right of way to close down
(12:41):
your lanes so that I can ride on. It's not
bicyclists versus no bicyclist. I don't need to tell you
that I ride a bicycle to tell you that I
think the bicyclics are out of control. I ride a
bicycle in a manner that does not endanger anybody else.
I know some of you won't get that it's true.
So anyway, I jacked up my eye really bad, and
I did nerve damage to the whole face.
Speaker 2 (13:02):
My eyebrow.
Speaker 1 (13:03):
My eyebrow turns upward, and you probably haven't noticed because
I had to start wearing glasses, so I got glasses
that go across the edges of there because I'm very
self conscious of it.
Speaker 2 (13:14):
So I don't like pictures to be taken anymore. None
of that.
Speaker 1 (13:18):
I always try to use the other side because I
got this jacked up eye now, and the good news
was nobody brought it up. I like to think nobody
noticed it, but nobody brought it up. But I have
a friend named Brian McMackin.
Speaker 2 (13:29):
If you know Brian.
Speaker 1 (13:30):
My closest friendships probably like a lot of you guys,
women don't tend to have these, but a lot of guys.
And let women from Louisiana do. Who asks women do this?
My closest friends that are guys. We kind of joust
at each other. And he comes over one day and
he sits down and we're both We have bought what
do they call Carabaalini's My wife has brought us. She
(13:53):
calls it our date night. We meet it at Carabas,
the two of us to catch up. He's the real
state business, so I go with a list of questions
I want to ask him about. He puts together real
estate investors and makes a fortune building warehouses and then
leasing them for people like Amazon and all that all
over the country. So I love to get the real
(14:16):
estate report from him. And we meet at Garrabas and
my wife calls it our date night and we drink Bellini's.
But for this day, for whatever reason, we're at the
house and I haven't been out in public. Nobody's seen
me at this point for several months. And he comes
over and he sits down, and about three seconds in
and he said, why is your eye eft up? And
(14:36):
I just spit my blini out. I had to just
laugh because that's my buddy. He didn't feel the need
to say something different about you. Have you lost Wade?
Now my eyes jacked up? He didn't do that because
why is your eye fed up? And it was just,
(14:57):
you know, nobody else could have said that to me.
You had to be a very close friend to be
able to say that. So anyway, uh, I was scheduled
to get the retina replacement at the time, and I couldn't.
Uh So, once that happened, Wits, it was like, no way, dude,
your eye. They've rebuilt your socket.
Speaker 2 (15:17):
He didn't.
Speaker 1 (15:17):
He doesn't do this kind of surgery. They they rebuilt
the shelf that your eye. Anybody's ever had a SubOrbit
to blow out. It's a very common baseball if a
baseball hits you real hard in the eye, or basketball
or a boxers and all this. You know what I'm
talking about. Uh, he said, No, they have rebuilt the
shelf in your eye. It's going to take at least
a year for your eye to set a lens. So anyway,
(15:38):
it's been two years now and I went and we're
ready for my from my retina replacement. And they have
something now called a lens u L a l lens
adjustable light adjustable lens and the lens you you go
back in. It's a ninety second adjustment as often as
you want to go back and they are polymers in
(15:59):
there and they put him under light so they can
adjust your lens. It's like doing a new surgery without
having to cut you afterwards.
Speaker 2 (16:06):
I'm pretty excited about it. I've been reading.
Speaker 1 (16:08):
Up on it. But anyway, I will tell you what
we're going to pick one company you may be thinking
of a company, and I'll explain what we're gonna do
coming up, because we're making it up on the flock.
Speaker 2 (16:17):
But Michael Berry Show, please clap, please police clap.
Speaker 1 (16:27):
On our aspend trip last year, there's a woman named
Molly Farina, and she and her husband or Puerto Rican
are from Puerto Rico and first generation Puerto Ricans, and
he lives as Santa year round. You met him a
great guy. You got the perfectly sized and rounded belly.
(16:50):
Of course that does Uncle Jerry for that matter, but
the perfect beard and he's he's Santa year round. So
his wife send a message good mornings are Santa is
a huge coin guy. He goes to the bank and
buys rolls of Susan B Anthony's in half dollars and
uses them to tip our servers and bartenders, whose face
(17:11):
is usually light up. One day, we were on the
military base and he handed the young cashier Susan B
dollars for payment. She refused to accept them because that
was not real money, she said, and had to call
a manager to get approval to accept them. Joaquin David
Pagan Santiago never misses an opportunity to educate on his
(17:33):
coin passion with pennies possibly going away. I see his
collection growing exponentially. Sigh, congratulations, do that.
Speaker 2 (17:42):
I'm on.
Speaker 1 (17:44):
So the reason she spelled out his full name is
I do these little games when we go on these
trips where everybody has to tell something about themselves. So
I asked him for his full name, because you know Latinos,
their moms, they just they'll just have Santa Anna had
like twelve names. There's no rhyme or reason. It's like
you know those games where you what is your porn name? Well,
(18:05):
your first dog in the street you lived on when
you were four, what is your men mentaria name or whatever?
Speaker 2 (18:12):
And it's all stupid, but they do it right.
Speaker 1 (18:16):
So Latinos something, not all of them, like Ramon, you
don't even have a middle name, do you.
Speaker 2 (18:20):
That's the weirdest thing to me. How do you not
have a middle name? Whatever?
Speaker 1 (18:25):
So with Latinos, I think they just like they figure
out the name they want, Pedro, Ramone, Jesus, Jose, whatever, Pablo,
and then I guess the last name of your dad, okay,
and then and then they just in the middle, there's
no rhyme or reason. They just start throwing stuff in there.
(18:48):
Look up Santa Anna right now, please, and it is
it's it's ridiculous. There's no way you can remember all that.
So I said, what's your full name? Knowing full well
there'd be a bunch of names in there, and he
gave his full name, and I said, we're all going
to learn your full name, and we're all going to
call you by that this entire trip. So it's Joaquin
(19:09):
David Pagan Santiago, which is why she spelled it out,
because she knew I'd.
Speaker 2 (19:12):
Get a kick out of that.
Speaker 1 (19:13):
So in order to get everybody there on the same
page to say his name, we started with everybody had
to say Joaquin, and then everybody had to say Joaquin David,
and everyone has to say Joaquin David Pagan, and then
Joaquindved Pagan Santiago, which is not easy when you got
a bunch of white people from you know, Smithville, Texas
(19:36):
or bass Drop that you know. These names are already
hard enough, and they had to remember four of them.
But it was a good time. Joe writes, after fifty
years of collecting, I've got every week penny there is,
except for the one that's worth about seventy five thousand dollars,
and that's a nineteen forty three copper.
Speaker 2 (19:55):
But I'm still looking. That's it. Oh there's your what?
Speaker 1 (20:02):
Oh you thought you'd slide that in there so I
could see your watch. Oh, that's very impressive.
Speaker 2 (20:06):
Yes, very nicely done.
Speaker 1 (20:09):
Okay, Uh, what what.
Speaker 2 (20:13):
Is is that really? His full name?
Speaker 1 (20:15):
Antonio de Padua, Maria Severino Lopez de Santa Anna E
Perez de Lebron? So he's that named after Lebron James
Antonio Brown de Padua. That's in Uh, that's in Italy,
Maria Severino. Hey, don't we know a Severino? Not Savarice,
(20:39):
but Severino. I think we know a Severino.
Speaker 2 (20:43):
Yeah. I used to look.
Speaker 1 (20:44):
Boy, when I looked through there and I'd find a
wheat penny, I'd get so happy.
Speaker 2 (20:48):
Golly. All right, So here's what we're gonna do. Just
make this up on the fly.
Speaker 1 (20:53):
Keep your email brief, a little bit of advice, not
just with me, but anytime you're making a pitch to
somebody or whatever.
Speaker 2 (21:01):
Hey will you sponsor my kid? Hey will you hire
my kid? Hey will you contribute to the to the
Lions Club? I got the event this year?
Speaker 1 (21:09):
Remember this, You are asking someone for a favor and
they're not asking you. You are catching them unawares and
they're busy. So what you want to do. Let's say
you're trying to raise ten dollars for your kid's little
League team. You want to sell them a piece of
(21:31):
candy for ten bucks, the world's finest chocolate. Okay, But
what happens is, and I think part of this is anxiety,
just pure nervousness. Is people will say, mister Jones, you're
the CEO of the company, and I'm coming to you.
Speaker 2 (21:47):
I have to tell you.
Speaker 1 (21:48):
You know, my son has been played and you're fourteen
paragraphs in and all you want to know very simply put,
what do you need? I can do it or I
can't put that in the subject line in the first line.
Speaker 2 (22:00):
Pooh.
Speaker 1 (22:01):
But you know why people don't, Oh, my paper's off.
The reason people don't want to do that, they're uncomfortable.
They're uncomfortable with the ask. You've got to be comfortable
with the ask. It's just as simple as that. If
you can't ask for it, you won't get it. If
you can't knock, the door won't be opened. If you
don't apply for a job, you're not going to get it.
(22:22):
If you don't walk up and ask is the restaurant open?
And you think it might be closed? The the meek
may inherit the earth, but that is a delayed gratification.
I want it now. So when you send your email,
do not have word diarrhea because what I get this lie.
(22:45):
I know you're gonna say that I should have gotten
to the point faster, but I gotta tell you there's
a lot I gotta say here.
Speaker 2 (22:51):
I'm not even reading it.
Speaker 1 (22:52):
I'm not even reading it because I don't have five
minutes to give you, because that five minutes will be
taken from someone else. It will mean that I don't
read every email today. And that's a commitment I've made.
I read every reasonably written email. If you pulled from
Dostoevski and cut and pasted forty five minutes of my
time wasted reading your where you get to the end
(23:14):
and they go, just need some career advice for my kid. Okay,
well why didn't we start with that. So here's your direction.
Do not do it on behalf of another company. If
somebody is not interested enough to send me an email
saying we want to be the chosen company that you
promote for whatever period of time. We do this at
(23:38):
no cost, and we will listen to your advice and
we will be extra nice to your people if they
are not willing to do that themselves. I don't care
how much you love their business, We're not going to
choose them, so don't waste your time. I want to
know quickly what business you're in, a couple of details
on it. I'd like to know what your annual revenue
is because we can figure out we're going to be
(24:00):
to help you or not. But any other details and
those will be kept just with me until we talk
on the air, and I'll clear any personal detail.
Speaker 2 (24:08):
That you don't want in there.
Speaker 1 (24:10):
Where you're located, who you serve, how you would grow,
because the point is for us to help you grow.
Speaker 2 (24:17):
You have to have the ability to grow. If you're
already at your bendwith you can't anyway.
Speaker 1 (24:22):
You can send those to me today by noon Michael
Berryshow dot com.
Speaker 2 (24:25):
Go there and they'll say send Michael.
Speaker 1 (24:26):
When you
Speaker 2 (24:28):
And I'll just put that on a Michael Parris Michael
Berry's Show
It's that time time time, time, luck and load.
Speaker 2 (00:10):
The Michael Verie Show is on.
Speaker 1 (00:12):
The air, meeting.
Speaker 2 (00:42):
My longtime friend. Show sponsored.
Speaker 1 (00:46):
Financial advisory firm mart Lopez, John Carolyn Andy McGhee and
their group is called main Street Wealth Management as part
of a company called Stefel. I think Rush used to
I think they managed Rush's money. Not positive on this,
but I remember Rush talking about Steffel, and he and
(01:08):
the Stephel CEO were friends, and I think there are
a lot of guys that are good at managing your money,
creating wealth, putting you in a good position vis a
v risk and potential reward that you're seeking, depending on
(01:28):
where you are in life and where you direct and
where they assist you and advise you.
Speaker 2 (01:35):
It's a give and take.
Speaker 1 (01:36):
It's a relationship much like with your lawyer, your doctors,
your CPA. You know, it changes through the course of
your life because you change. I handle my dad's stuff
and we're not trying to hit home runs. We are
in the lowest risk possible to throw off a little
money so that the money that he saved will still
(01:59):
be there. It'll be fine if it's not. I'm here,
that's my responsibility. He took care of me. But that's
my approach. That is not my approach personally because I
don't I don't want to be conservative that conservative at
this point in my life. As I get older, that'll
(02:19):
that'll scale down. Anyway, I was talking about, you know,
they've been a show sponsor. I've been friends for many years.
I met Andy McGee through Marcus Attrel. They've been lifelong friends.
I hadn't met John Carolyn until I met him through
Mark Lopez. Mark Lopez was the silver medalist taekwondo fighter
(02:42):
who then went into certified financial planning, joined up with
this group and the three of them work together and
it works well.
Speaker 2 (02:47):
And we've been friends for a very long time.
Speaker 1 (02:49):
Anyway, So we were talking about them being a show
sponsor and the folks who have called them, and the
diversity of our audience. You know, one guy calls him
with one hundred million dollars he wants to transfer over.
Speaker 2 (03:05):
Another guy calls in.
Speaker 1 (03:06):
He's twenty eight, and you know he doesn't have much,
but he's trying to make good decisions now so that
he'll be in a strong position later. And another guy
is a working class guy that works at a plant
and everything in between, and I love that. You know,
the radio business became segmented, just like the cable TV business,
(03:27):
where this station is for Hispanic women, you know, eighteen
to twenty four. This station is for young blacks eighteen
to thirty. This station is this smooth jazz is with
a or they call it an urban. That's the radio
(03:47):
term for black lean. This station is for Spanish language
first folks, but tropical instead of the Nortegno approach. So
more Puerto Ricans and Dominica and Cubans than Mexicans and
Central Americans.
Speaker 2 (04:05):
Anyway, radio became segmented.
Speaker 1 (04:07):
Even a genre, even a subgenre like or subcategory, sub format.
Speaker 2 (04:12):
Some format's worth it, like country.
Speaker 1 (04:16):
You know, there's music as a format, and then while
you start slicing and dicing, there's R and B, there's this,
there's oldies, there's Top forty, and then there is country.
But even country is subdivided into modern country, and that's
going to be the stuff. Vermone tries to play the
what's to douce name Riley Green? Yeah, and the girl
(04:39):
that sounds like a little boy was that wrote that
Ella Langley?
Speaker 2 (04:43):
Okay, thank you?
Speaker 1 (04:44):
Well, look, it's not rude to not know something or
to forget somebody's name that you never knew until yesterday.
But anyway, there's that, and then there's classic country, which
there's very little love left. There used to be a
wonderful little station here in town because twety seven point
one and it had Dan Gallo on it. I think
Cox owned that and they switched it over to k Love,
(05:08):
I believe, which I don't. I still don't grasp that concept.
I'm not again, I'm not trashing. I'm a consumer of
media as well as a creator of it. I don't
understand the concept.
Speaker 2 (05:21):
I just don't.
Speaker 1 (05:22):
My niece worked at for a long time up until
a few years ago, my niece, Megan, Steve's daughter, Steven
Laura's daughter worked at KSBJ, which I think is a
fantastic station. It's and I think there's an important role
for KSBJ on the air. She left there and went
(05:43):
to Inspirity, which handles all of our back office payroll
and things like that here for the company that owns
our radio station, which is my company, it's called our
radio show is called Alamo Marketing, and so they handle
everything related to Alamo Marketing trips in radio employees speaking engagements,
(06:04):
everything that we do on the side, speaking of which
the details are out for the end of October trip
to Palm Beach. So if you you should have received
your email in response from Emily with all the details
and asking if you are in or not, and if
(06:25):
you have not emailed asking me that you can email
through the website Michael Berryshow dot com or just Michael
at Michael Berryshow dot com and you will get an
email back from Emily. We were waiting on a confirmation
for an event that's being held at mar A Lago,
and this will be our third event. You know, we
we have pretty good relations with mar A Lago at
(06:47):
this point. They trust us. But it's a lot harder
to navigate Trump World in twenty twenty five than it
was starting in twenty twenty two. My brother died January
twenty fifth, twenty twenty two. We buried him that weekend.
That was a Tuesday. We buried him that weekend. My
(07:08):
wife I didn't want to talk about it.
Speaker 2 (07:11):
I never do. I don't want condolences. It's it's awkward.
Speaker 1 (07:16):
So but my wife said that she sinsed I wasn't
in a good place, but I didn't realize that. So
we went to Palm Beach two weeks later. So around
Valentine's Day, we went to Palm Beach for three days
and while there, I'd never been to Palm Beach. While there,
(07:37):
looked around, said this would be a fun trip. That's
how all these listener trips have come about. I'm somewhere,
I'm having a blast, and I go I'm in Aspen,
and I go, oh, it'd be fun to have listeners
comeing to hang out. So we do it anyway. So
that was about February fifteenth or sixteenth. We got back
and I said, we're going to make this trip happen,
(07:58):
and we did February March, less than eight weeks away,
so it was something like fifty five days later.
Speaker 2 (08:07):
We landed eighty people, seventy five to eighty people.
Speaker 1 (08:10):
They're seventy seven in Paul Beach on private planes, events
at mar Lago.
Speaker 2 (08:16):
I mean, it was it was incredible we pulled that off.
So it's just kind of you know, yeah, is me.
So this is the third one. We're excited seeming to
email you.
Speaker 1 (08:24):
Hello, everybody, this is Mickey Giddy and you're listening to
this season radio.
Speaker 2 (08:28):
Michael Berry.
Speaker 1 (08:31):
Play music. If you don't know nothing, play So every
year I think to myself, for the next calendar year,
we're gonna take application and we're going to pick one company,
a small to mid size company, and for one year,
(08:53):
at no cost, proof of concept and a whole lot
of fun, take them to the next level. And I think, well,
you got to wait till you know, we'll start accepting
applications in November and we'll pick it by January. And
then I think, you've got a hundred other things going on.
(09:14):
And I just, like every other great idea, well like
ninety nine percent of my great ideas, it just fails
for lack of time and energy and staffing and the like.
I'm constantly getting on our team that this or that
initiative that I have invoked behind the scenes is not
being delivered on to the extent I would like it to.
(09:35):
And then I look at how many things that person
is Other than Ramon.
Speaker 2 (09:38):
He just doesn't do very much.
Speaker 1 (09:39):
But everybody else, Emily, Chad, Jim, Darryl, I look at
what they're doing and I go, shoot, where's the time,
where's the bandwidth to pull from this to this? So
I just came up with this during the break, but
I think it would be fun. What I would like
to do is pick one company. It can be a person,
(10:01):
could be a sole person, a sole operator, the service provider,
And if I know you, that is not going to
affect the choice because there are a lot of people
I know, and if I pick one person that I
know because I know them versus the next one, so
it may end up being a person I know, but
it will be because there's a good pitch. You have
one hundred words to tell me by email what your
(10:23):
business is and whether you can scale up. The point
of what we can do for companies, which is why
we speak for eighty five companies, is we can deepen
your connection with the customers you have so that they're
more partnership relationships than just transactions. We can deepen those
for you. But the other thing we can do is
(10:45):
add new people. It's not the numbers we add that
changes the trajectory of a business.
Speaker 2 (10:53):
It's not.
Speaker 1 (10:54):
There are shows with a bigger audience of people, but
those audiences come from a young demographic that doesn't have
any money. You can add a lot of twenty one
year olds. Top forty stations, for instance, that are playing
all the songs of the artists that you don't know.
You know, you might know them because your kids are
grandkids listen to them. You might recognize the song and
you know you're real happy. Well that's Cardi B. I know,
(11:15):
but you don't know, no, you just kind of know.
So there are a lot of people listening to Cardi
B or whoever the hot who's the hot person overmon't
even know Riley Green. There's a lot of people listening
to that stuff. But that's probably not your prime demographic,
and it's not most people's prime demographics. If you sell
Chevy trucks and suburbans and tahoes, a huge portion of
(11:37):
the people buying those are our listeners. If you if
you heal or treat a body part from hair replacement
to eyes, I was a Jeff Witzitt's office. I'll tell
you that I'm getting my so again. It's kind of
stuff I like talk about. But I had a real
bad accident two years ago, January thirty first, and I
(12:01):
shattered my eye socket and I lost a lot of
vision in my left eye, and I created a lot
of nerve damage on the side of my face. And
this is the one and only time we're going to
talk about this, so please don't ask. And my eyebrow
was ripped off my head. I thought I was blind.
Speaker 2 (12:20):
I'm lucky.
Speaker 1 (12:20):
I'm not as a bicycle accident, which I know irony right, listen.
I'm not against riding a bicycle. I love to ride
a bicycle. When we go to Colorado, I ride for
thirty miles a day. I've ridden eighty miles in a day.
I love to ride a bicycle. I just don't think
that I have the right of way to close down
(12:41):
your lanes so that I can ride on. It's not
bicyclists versus no bicyclist. I don't need to tell you
that I ride a bicycle to tell you that I
think the bicyclics are out of control. I ride a
bicycle in a manner that does not endanger anybody else.
I know some of you won't get that it's true.
So anyway, I jacked up my eye really bad, and
I did nerve damage to the whole face.
Speaker 2 (13:02):
My eyebrow.
Speaker 1 (13:03):
My eyebrow turns upward, and you probably haven't noticed because
I had to start wearing glasses, so I got glasses
that go across the edges of there because I'm very
self conscious of it.
Speaker 2 (13:14):
So I don't like pictures to be taken anymore. None
of that.
Speaker 1 (13:18):
I always try to use the other side because I
got this jacked up eye now, and the good news
was nobody brought it up. I like to think nobody
noticed it, but nobody brought it up. But I have
a friend named Brian McMackin.
Speaker 2 (13:29):
If you know Brian.
Speaker 1 (13:30):
My closest friendships probably like a lot of you guys,
women don't tend to have these, but a lot of guys.
And let women from Louisiana do. Who asks women do this?
My closest friends that are guys. We kind of joust
at each other. And he comes over one day and
he sits down and we're both We have bought what
do they call Carabaalini's My wife has brought us. She
(13:53):
calls it our date night. We meet it at Carabas,
the two of us to catch up. He's the real
state business, so I go with a list of questions
I want to ask him about. He puts together real
estate investors and makes a fortune building warehouses and then
leasing them for people like Amazon and all that all
over the country. So I love to get the real
(14:16):
estate report from him. And we meet at Garrabas and
my wife calls it our date night and we drink Bellini's.
But for this day, for whatever reason, we're at the
house and I haven't been out in public. Nobody's seen
me at this point for several months. And he comes
over and he sits down, and about three seconds in
and he said, why is your eye eft up? And
(14:36):
I just spit my blini out. I had to just
laugh because that's my buddy. He didn't feel the need
to say something different about you. Have you lost Wade?
Now my eyes jacked up? He didn't do that because
why is your eye fed up? And it was just,
(14:57):
you know, nobody else could have said that to me.
You had to be a very close friend to be
able to say that. So anyway, uh, I was scheduled
to get the retina replacement at the time, and I couldn't.
Uh So, once that happened, Wits, it was like, no way, dude,
your eye. They've rebuilt your socket.
Speaker 2 (15:17):
He didn't.
Speaker 1 (15:17):
He doesn't do this kind of surgery. They they rebuilt
the shelf that your eye. Anybody's ever had a SubOrbit
to blow out. It's a very common baseball if a
baseball hits you real hard in the eye, or basketball
or a boxers and all this. You know what I'm
talking about. Uh, he said, No, they have rebuilt the
shelf in your eye. It's going to take at least
a year for your eye to set a lens. So anyway,
(15:38):
it's been two years now and I went and we're
ready for my from my retina replacement. And they have
something now called a lens u L a l lens
adjustable light adjustable lens and the lens you you go
back in. It's a ninety second adjustment as often as
you want to go back and they are polymers in
(15:59):
there and they put him under light so they can
adjust your lens. It's like doing a new surgery without
having to cut you afterwards.
Speaker 2 (16:06):
I'm pretty excited about it. I've been reading.
Speaker 1 (16:08):
Up on it. But anyway, I will tell you what
we're going to pick one company you may be thinking
of a company, and I'll explain what we're gonna do
coming up, because we're making it up on the flock.
Speaker 2 (16:17):
But Michael Berry Show, please clap, please police clap.
Speaker 1 (16:27):
On our aspend trip last year, there's a woman named
Molly Farina, and she and her husband or Puerto Rican
are from Puerto Rico and first generation Puerto Ricans, and
he lives as Santa year round. You met him a
great guy. You got the perfectly sized and rounded belly.
(16:50):
Of course that does Uncle Jerry for that matter, but
the perfect beard and he's he's Santa year round. So
his wife send a message good mornings are Santa is
a huge coin guy. He goes to the bank and
buys rolls of Susan B Anthony's in half dollars and
uses them to tip our servers and bartenders, whose face
(17:11):
is usually light up. One day, we were on the
military base and he handed the young cashier Susan B
dollars for payment. She refused to accept them because that
was not real money, she said, and had to call
a manager to get approval to accept them. Joaquin David
Pagan Santiago never misses an opportunity to educate on his
(17:33):
coin passion with pennies possibly going away. I see his
collection growing exponentially. Sigh, congratulations, do that.
Speaker 2 (17:42):
I'm on.
Speaker 1 (17:44):
So the reason she spelled out his full name is
I do these little games when we go on these
trips where everybody has to tell something about themselves. So
I asked him for his full name, because you know Latinos,
their moms, they just they'll just have Santa Anna had
like twelve names. There's no rhyme or reason. It's like
you know those games where you what is your porn name? Well,
(18:05):
your first dog in the street you lived on when
you were four, what is your men mentaria name or whatever?
Speaker 2 (18:12):
And it's all stupid, but they do it right.
Speaker 1 (18:16):
So Latinos something, not all of them, like Ramon, you
don't even have a middle name, do you.
Speaker 2 (18:20):
That's the weirdest thing to me. How do you not
have a middle name? Whatever?
Speaker 1 (18:25):
So with Latinos, I think they just like they figure
out the name they want, Pedro, Ramone, Jesus, Jose, whatever, Pablo,
and then I guess the last name of your dad, okay,
and then and then they just in the middle, there's
no rhyme or reason. They just start throwing stuff in there.
(18:48):
Look up Santa Anna right now, please, and it is
it's it's ridiculous. There's no way you can remember all that.
So I said, what's your full name? Knowing full well
there'd be a bunch of names in there, and he
gave his full name, and I said, we're all going
to learn your full name, and we're all going to
call you by that this entire trip. So it's Joaquin
(19:09):
David Pagan Santiago, which is why she spelled it out,
because she knew I'd.
Speaker 2 (19:12):
Get a kick out of that.
Speaker 1 (19:13):
So in order to get everybody there on the same
page to say his name, we started with everybody had
to say Joaquin, and then everybody had to say Joaquin David,
and everyone has to say Joaquin David Pagan, and then
Joaquindved Pagan Santiago, which is not easy when you got
a bunch of white people from you know, Smithville, Texas
(19:36):
or bass Drop that you know. These names are already
hard enough, and they had to remember four of them.
But it was a good time. Joe writes, after fifty
years of collecting, I've got every week penny there is,
except for the one that's worth about seventy five thousand dollars,
and that's a nineteen forty three copper.
Speaker 2 (19:55):
But I'm still looking. That's it. Oh there's your what?
Speaker 1 (20:02):
Oh you thought you'd slide that in there so I
could see your watch. Oh, that's very impressive.
Speaker 2 (20:06):
Yes, very nicely done.
Speaker 1 (20:09):
Okay, Uh, what what.
Speaker 2 (20:13):
Is is that really? His full name?
Speaker 1 (20:15):
Antonio de Padua, Maria Severino Lopez de Santa Anna E
Perez de Lebron? So he's that named after Lebron James
Antonio Brown de Padua. That's in Uh, that's in Italy,
Maria Severino. Hey, don't we know a Severino? Not Savarice,
(20:39):
but Severino. I think we know a Severino.
Speaker 2 (20:43):
Yeah. I used to look.
Speaker 1 (20:44):
Boy, when I looked through there and I'd find a
wheat penny, I'd get so happy.
Speaker 2 (20:48):
Golly. All right, So here's what we're gonna do. Just
make this up on the fly.
Speaker 1 (20:53):
Keep your email brief, a little bit of advice, not
just with me, but anytime you're making a pitch to
somebody or whatever.
Speaker 2 (21:01):
Hey will you sponsor my kid? Hey will you hire
my kid? Hey will you contribute to the to the
Lions Club? I got the event this year?
Speaker 1 (21:09):
Remember this, You are asking someone for a favor and
they're not asking you. You are catching them unawares and
they're busy. So what you want to do. Let's say
you're trying to raise ten dollars for your kid's little
League team. You want to sell them a piece of
(21:31):
candy for ten bucks, the world's finest chocolate. Okay, But
what happens is, and I think part of this is anxiety,
just pure nervousness. Is people will say, mister Jones, you're
the CEO of the company, and I'm coming to you.
Speaker 2 (21:47):
I have to tell you.
Speaker 1 (21:48):
You know, my son has been played and you're fourteen
paragraphs in and all you want to know very simply put,
what do you need? I can do it or I
can't put that in the subject line in the first line.
Speaker 2 (22:00):
Pooh.
Speaker 1 (22:01):
But you know why people don't, Oh, my paper's off.
The reason people don't want to do that, they're uncomfortable.
They're uncomfortable with the ask. You've got to be comfortable
with the ask. It's just as simple as that. If
you can't ask for it, you won't get it. If
you can't knock, the door won't be opened. If you
don't apply for a job, you're not going to get it.
(22:22):
If you don't walk up and ask is the restaurant open?
And you think it might be closed? The the meek
may inherit the earth, but that is a delayed gratification.
I want it now. So when you send your email,
do not have word diarrhea because what I get this lie.
(22:45):
I know you're gonna say that I should have gotten
to the point faster, but I gotta tell you there's
a lot I gotta say here.
Speaker 2 (22:51):
I'm not even reading it.
Speaker 1 (22:52):
I'm not even reading it because I don't have five
minutes to give you, because that five minutes will be
taken from someone else. It will mean that I don't
read every email today. And that's a commitment I've made.
I read every reasonably written email. If you pulled from
Dostoevski and cut and pasted forty five minutes of my
time wasted reading your where you get to the end
(23:14):
and they go, just need some career advice for my kid. Okay,
well why didn't we start with that. So here's your direction.
Do not do it on behalf of another company. If
somebody is not interested enough to send me an email
saying we want to be the chosen company that you
promote for whatever period of time. We do this at
(23:38):
no cost, and we will listen to your advice and
we will be extra nice to your people if they
are not willing to do that themselves. I don't care
how much you love their business, We're not going to
choose them, so don't waste your time. I want to
know quickly what business you're in, a couple of details
on it. I'd like to know what your annual revenue
is because we can figure out we're going to be
(24:00):
to help you or not. But any other details and
those will be kept just with me until we talk
on the air, and I'll clear any personal detail.
Speaker 2 (24:08):
That you don't want in there.
Speaker 1 (24:10):
Where you're located, who you serve, how you would grow,
because the point is for us to help you grow.
Speaker 2 (24:17):
You have to have the ability to grow. If you're
already at your bendwith you can't anyway.
Speaker 1 (24:22):
You can send those to me today by noon Michael
Berryshow dot com.
Speaker 2 (24:25):
Go there and they'll say send Michael.
Speaker 1 (24:26):
When you
Speaker 2 (24:28):
And I'll just put that on a Michael Parris Michael
Berry's Show
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