Are beer labels more important than the beer itself?
Maybe?
For many, the beer label is the introduction to the beer or even the brewery. So nailing the label is vital.
Designer Jeffrey Everett of Rockets Are Red joins Roche and Lashelle to give insight on how much thought should go into making labels for beer, what the beer label design process entails, the difference between "art" and "branding," and so much more.
Jeff also shares stories from his career as a designer who has worked with everyone from punk rockers to Dr. Fauci!
To see more of Jeff's work, click here.
Click here to follow Jeff on Instagram.
For more information on the Beer Exhibit, click here
Make sure your craft beer loving friends are listening and subscribing to Head Retention wherever you get podcasts.
Email us! headretentionbeer@gmail.com
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