Cracker Barrel Goes Woke… and Broke

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Cracker Barrel just went “woke” with a new logo, new décor, and maybe even a new menu… and their stock tanked. But here’s the truth: the brand was already in trouble. Foot traffic is down, their customer base is aging, and the pandemic knocked them sideways.
In this episode of Watchdog on Wall Street:

• Why the logo change won’t save Cracker Barrel
• The real reason customers aren’t coming back
• Why this isn’t Bud Light—it’s worse
• What brands should do instead of chasing cheap PR stunts

Sometimes “Go Woke, Go Broke” is just the headline—but the real story is way deeper

Episode Transcript

Speaker 1 (00:00):
The Watchdog on Wall Street podcast explaining the news coming
out of the complex worlds of finance, economics, and politics
and the impact it will have on everyday Americans. Author,
investment banker, consumer advocate, analyst, and trader Chris Markowski.

Speaker 2 (00:16):
Over the Cracker Bear. Oh yeah, the good old go woke,
go broke. Yeah. Cracker Barrel stock taken a massive, massive
hit after well, we decided to get rid of the
logo again. The revamped logo is no bueno in my opinion.

(00:42):
And I guess they're going to redecorate the stores a
little bit, maybe treat to try to revamp the menu.
You think I care. The thing is, I cannot believe
the collective freakout in regards to Cracker Barrel. Well, they're
changing it, They're walking Ah, they're a big LGBT. Maybe

(01:07):
maybe let me ask you a question. Are you upset
about Cracker Barrel and what they're doing? Okay? Do you
go there? Just ask him? Yeah, all you people out
there that are upset about Cracker Barrel, do you do
you go to the Cracker Barrel. I live in the

(01:29):
South and there's cracker barrels here, there and everywhere, and
I ain't going, I ain't going. Let me let me
put it to you this way. The company prior prior
to making this change is not doing well. Foot traffic

(01:52):
is in the toilet, more competition, changing consumer preferences, the
perception of their food, not good food, quality service, And
let's just be honest, they have a bit of an

(02:13):
aging customer base. It's you know, And the funny thing
is is a lot of this aging customer base they
haven't come back after the pandemic. So they've got issues.
They've got issues. They've got to try some way, somehow,

(02:35):
some way, somehow to bring in a new load of customers,
new customers, new consumers, younger base. That's what they were
trying to do. Again, I wouldn't have changed the logo.
I don't think that that's gonna matter much. I think
that there's other things that you can do. But when
you're in a position like they are, anybody got any ideas? Hey,

(03:01):
guys out there, I are upset about what they're doing,
changing the logo, change in the interior of the store,
wanting to change some menu knives. Do you have any
ideas how to turn the the the ship around, because
what they're doing isn't working anymore, and again, the collective
is just how the media works. Okay, the amount of

(03:22):
people that have gotten their underwear in a bunch over
cracker barrel, I mean, seriously, you gotta you gotta find
something else to do with your time, you know, you know,
compare it to bud Light.

Speaker 3 (03:33):
No bud Light Strong brand really having any real issues
in bud Light for crying out loud the whole leg.

Speaker 2 (03:41):
Yeah, let's put a let's put a TRANSI on the can.

Speaker 3 (03:45):
Dumb domb jaguar what they did dom this, I mean

Speaker 2 (03:51):
They're throwing hail Mary's as a company people watchdog onmall
street dot com