Can Burger King Regain Its Crown?

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April 10, 2026 • 21 mins

When Tom Curtis took over as president of Burger King in 2021, the company was struggling. After joining, Curtis worked to update restaurants and streamline the menu. Jessica Mendoza talks with Curtis about the fast food chain’s recent struggles, the rising price of beef and his turn as a social media influencer. Further Listening: - KFC Got Fried in the Chicken Wars. Can It Come Back? - The Epic Mess at TGI Fridays - Red Lobster's New CEO Plots Its Comeback - McDonald’s Wants To Offer Quality And Value. Can It Do Both? Sign up for WSJ’s free What’s News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Can Burger King Regain Its Crown?