The Heavy Duty Parts Report
In each episode, Jamie Irvine and his guests have conversations that empower heavy-duty people. They discuss tips, tools, and technology that help heavy-duty parts manufacturers and distributors sell the right parts to fleets, repair shops, and truck operators.
Episodes
Episode 364: This episode explores the evolving relationship between dealerships and the independent aftermarket in heavy‑duty parts and service, highlighting how rising equipment costs, advancing technology, technician shortages, and tight freight markets are forcing fleets to make smarter decisions about where they source parts and repairs.
Jamie Irvine, joined by Jeremy Smallwood and Chris Norris of KEA Advisors, compa...
Episode 363: Jamie Irvine and Jonathan Larsen explore why data standards—especially cross‑references, fitment data, and images—remain a major challenge in the heavy‑duty parts industry, despite decades of progress in automotive. They discuss how standards like PIES and ACES work, why adoption has lagged in commercial vehicles, and how better data practices can reduce friction, improve accuracy, and strengthen the entire ...
Episode 362: In this episode, Jamie and Jennifer Irvine break down everything learned at Heavy Duty Aftermarket Dialogue (HDAD), exploring major industry shifts such as Daimler’s move from “e‑commerce” to a broader “digital platform,” heavy investments in facilities and consolidation, and the persistent challenges around cross‑reference data, fitment data, and images.
They discuss OEM strategies around tariffs, nearshori...
Episode 361: In this immersive episode of The Heavy Duty Parts Report, Jamie Irvine takes listeners inside HDAW 2026 in Grapevine, Texas — the premier annual event that sets the tone for the heavy‑duty aftermarket industry.
Jamie tours the venue, speaks with the three associations that co‑own the show, and uncovers the scale of the event. Through conversations with show organizers, distributors, and suppliers, the episod...
Episode 360: In this episode, Jamie and Jennifer Irvine kick off 2026 by breaking down the biggest challenges and opportunities facing heavy‑duty parts businesses. They discuss the rapid rise of AI, the ongoing struggle to recruit and retain skilled people, and the critical need for strong marketing systems that actually convert leads.
They share real-world stories, insights from their consulting work, and a five‑step pl...
Episode 359: In this episode of The Heavy Duty Parts Report, Jamie Irvine speaks with Aaron Rivers, CEO of Emotiv Mobility, and Tim Kelly, the company’s lead engineer, about their development of a hybrid power transfer case designed to modernize commercial vehicle electrification.
Aaron explains how the idea emerged from recognizing the limitations of all‑electric commercial vehicles—especially in vocational applications...
Episode 358: In this episode of The Heavy Duty Parts Report, Jamie Irvine speaks with Bryan Thueson of OptiCat and Moritz Mahler of TecAlliance about the long‑standing challenges in warranty processing across the heavy‑duty parts industry. They explain how manual, inconsistent, and inefficient warranty workflows create high process costs, poor transparency, customer frustration, and inaccurate quality tracking for both d...
Episode 357: In this episode of The Heavy Duty Parts Report, host Jamie Irvine speaks with John Whittet, Chief Customer Officer at Fullbay, about the growing trend of repair shops expanding into parts distribution.
They discuss how shops often begin by stocking basic items for their own repairs and then evolve into full parts and service providers, driven by customer demand for one-stop solutions. Whittet highlights chal...
Episode 356: In this episode of The Heavy Duty Parts Report, host Jamie Irvine sits down with Chris Miller, President of The Hub Corp, to discuss the launch of their groundbreaking XTRACTOR™ hubcap. Unlike traditional hubcaps that simply seal the wheel end, the XTRACTOR™ introduces a built-in multi-stage magnetic and mesh oil filtration system designed to actively remove contaminants from hub oil.
Chris explains how dirt...
Episode 355 : In this episode of The Heavy Duty Parts Report, host Jamie Irvine speaks with Kris Harrington, CEO of GenAlpha, about how buying habits in the heavy-duty parts industry have evolved over the past five years. They discuss the acceleration of digital sales channels driven by customer expectations for convenience, speed, and accuracy, emphasizing the need for businesses to provide self-service, remote, and in-...
Episode 354: In this episode of The Heavy Duty Parts Report, host Jamie Irvine interviews Bill Frymoyer, Vice President of Public Policy at MEMA, to explore the impact of recent U.S. government policies on the heavy-duty trucking industry. They discuss the positive effects of tax reforms that encourage investment, but raise concerns over increased H-1B visa fees that hinder access to skilled labor, especially in engineer...
Episode 353: In this episode of The Heavy Duty Parts Report, host Jamie Irvine speaks with Rick Hanna, Business Unit Leader at SureWerx, about the critical importance of safety when lifting and supporting commercial vehicles. Rick shares insights from recent shop visits where near misses highlighted the need for proper lifting practices, emphasizing the dangers of load shifts caused by fuel tanks and uneven weight distri...
Episode 352: In this episode, host Jamie Irvine interviews Randy King, National Sales Manager at MGM Brakes, who shares insights from his 47 years in the heavy-duty parts industry. The episode explores the differences between MGM’s brake actuator models and their vocational applications, highlighting innovations like the dual thread release bolt and external breather tube technology that enhance performance and durabilit...
Episode 351: In this episode of The Heavy Duty Parts Report, Jamie Irvine welcomes back Dan McClave, President of Switchblade Turbochargers. Dan is a returning guest on the show. If you want to learn all about the origin story of Switchblade Turbochargers and how they create fuel savings for commercial trucks, listen to episode 286 and episode 336.
In episode 351, Dan discusses how their patented turbocharger design help...
Episode 350: The Heavy Duty Parts Report returns with a fresh start, hosted by Jamie Irvine, marking a new chapter for the podcast with a renewed mission and format. Backed by sponsors like The Hub Corp and the Heavy Duty Consulting Corporation, Jamie shares his excitement about relaunching the show and expresses gratitude to the community for their support. The podcast now follows a bi-weekly schedule, allowing for in-d...
Episode 349: Problems in business often start with a lack of systems. Our host, Jamie Irvine, shares clips from a past interview with Michael E. Gerber, author of The EMyth. They discuss the need to have systems and the idea that a real business is one that does not rely solely on the owner.
Our host also interviewed Steve Harter, owner of Knomatic. Knomatic builds custom solutions for problems in heavy-duty com...
Episode 348: Finding solutions to common problems faced by fleets on their trucks takes innovation. Where does innovation come from? Usually from listening closely to the customer. Simple solutions are often the best. High Bar Brands is a group of innovative companies brought together with one mission – solving problems for heavy-duty fleets.
This week we talked to Steve Hansen and Derek Quys who told us about s...
Episode 347: Our guest this week is Colby Varley, Vice President of Sales at Advanced Transportation Services, who shares his expertise on the importance of premium services in the refrigerated transportation sector. He helps us understand why investing in high-quality service leads to better reliability and efficiency, and how this approach helps avert the hidden costs associated with cheaper, less reliable options.
Episode 346: With HDAW 2025 coming up fast, we were thinking back to past HDAW trips. In 2023, while heading to HDAW, our host Jamie Irvine, was able to visit the headquarters of Sampa USA with a camera crew and interview some of their people as well as check out their warehouse. His interviews highlighted what makes Sampa USA stand out as well as their commitment to providing high-quality parts.
Show Notes: Vis...
Episode 345: It can be difficult to stop and make a plan when you are busy in the day-to-day tasks of running your business. However, without a good plan, your business might struggle to grow. Transforming your heavy-duty parts business is not just about adapting to market trends; it's about mastering the art of strategic planning. Discipline in planning, as emphasized by Scott Boltz, Director of Consulting at the H...
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