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June 26, 2023 8 mins
Christmas in July, Craftex has everything months in advance to prepare for the holiday season.
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(00:00):
Santa sent his elf Michael to openthe most incredible Christmas store in July here
in the Houston area. And Michaelthe Elf is my guest on My Dana
Tyson podcast, sponsored so generously byGallery Furniture's Mattress Mac. I proudly say
that I'm the Christmas DJ, thewoman who loves Christmas so much on the

(00:22):
holiday music station. I get aninvitation to come out to your incredible facility,
and I said, I looked itaround at a Christmas wonderland, and
said I never knew this place existed. So I had to have you on
the podcast so you could tell usabout It's Santa's Land right here in Houston,

(00:45):
Texas. Craft Decks tell us thestory of this amazing place. Well,
thank you, thank you for thatreaction. Quite honestly, we love
that reaction. We get that reactionfrom quite a few people that meet us
find us just like you did.Usually by accident, usually by happenstance.
Kraftex has been in this neighborhood,were over in the bell Air area.

(01:07):
A lot of the neighbors that livein this area sort of happened upon us.
Yea accident. Who usually a lotof walkers by and so on.
Some people are intimidated to come in. They don't know what we're about from
the outside. But once you comein, we are a little bit of
the taste of the North Pole.Absolutely and it's exciting. We love to
get those reactions. So whose ideawas this? You import the most?

(01:30):
I mean every Christmas color, everyChristmas theme, from sweets to choice soldiers
and everything in between, ribbons galore. Who came up with this idea?
And where did you get this stuff? Yes, well, our founder,
our late founder, mister Henry Langdale. He opened kraft Tex almost forty years

(01:53):
ago. Now the Christmas part ofthe store of Craftex opened up in two
thousand. So he had the ideaand importing all of these items directly from
the sources. So we shop allover the world. We source the world.
We shop Southeast Asia, We goto all the European markets. We
attend a market in Paris, France, object a Mazon, mazoni alj.

(02:19):
We go to a show in frankWork which is strictly dedicated to importers just
like us that strictly deal in Christmas. Here and of course Southeast Asia.
We go to all the different showsand trade shows there as well. So
we try to shop the world foryou so that you can come and shop
the very best items. We handkickall of these things. We can't bring

(02:40):
everything in, but we bring asampling of all the different fabulous things that
we love. Of course, welove Christmas, and you know, we
do it all for the buyers.We do it all for I was talking
to you about the incredible place,and you and some of the representatives,
they're sharing stories of maybe in astorm, m a flood, people lost

(03:01):
all their valued, treasured Christmas decorations, and you guys at Kraft DECKX have
been there to help kind of restoretheir their their joy during the holiday season
by maybe giving them some Christmas things. It's a great story. Oh absolutely,
you know, we have people inour neighborhood. Of course, you
know, during the last major storeand I believe that was Harvey that lost

(03:23):
so many of their valuable things.Of course, and Christmas, of course,
Christmas items are so valuable to people. There's so much sentemeil value that's
attached to all of our Christmas daycreand we were here to help people,
you know, find and replace alot of those items. So We're happy
to do that. So we're abig resource for people as well. So
yes, that's one of the many, many happy things that we that we

(03:46):
like to be for people. Craftexlikes to give back to our community.
You really do. And i'd mentionedhow you know you kind of remind me
of Mattress Mac and you go,Oh, Mac and Linda shop here too,
because Mac is all about Christmas.Heck, he keeps his Christmas decorations
up at his original location all yeararound. Where did they get such fabulous
items from craft Decks? Absolutely?We love the Mac and Bills, both

(04:09):
Linda and Mac together. They aresuch a generous people, beautiful people.
We love dealing with them and workingwith them on all their projects. Very
sweet people. So you have theseChristmas items all year long? Yes?
Do you do a Christmas in July? Do you do something special during the
holidays? What when we go tocraft Decks again, it's on Ashcroft and

(04:30):
we'll have all the information up onour Instagram and our Facebook and this podcast.
What can we expect when we goin throughout the year. I was
just there two days in a rowbuying incredible books that you have, Yes,
ma'am, Well, I will letyou know. We do have our
grand opening, our open house that'sscheduled for July first. That's going to

(04:50):
be a big event. You're goingto be here, Yes, so excited
to have you here. We haveseveral different presenters that are going to be
presenting demonstrations throughout today. I believewe have five different designers and crafters that
are going to be making things andshowing people how to put things together.
They are all kinds of beautiful eventsthat are happening that day, So please

(05:10):
come by. And the other partof your question, Dana, I'm sorry,
And then I was going to say, if you have specials in July,
what you do because I know thatday, on July first, you'll
have twenty percent off exactly. Yes, that's going to be going on as
well. That's going to be aone time only, one day only events,
So twenty percent off of all Christmasgoods and our holiday store only,
not our regular store, but theChristmas store right right. And keep in

(05:32):
mind too that this is our openhouse, this is our grand opening Christmas.
Our Christmas store is not open yearround. We close after Christmas,
after the holiday, after the Newyear, So of course we close that
down, and then of course wehave to go in myself and all the
other designers and all the buyers,we have to go in take an assessment
of what we have. We goshopping for all the new looks, all

(05:54):
the new merchandise that's coming in,and we reopen again in July. July
first is always our target day reopeningChristmas. That is amazing. So now
I know, because I thought,oh, you know, after July first,
and maybe September, October, November. No, So you're only open
for a limited time. So Iencourage you. Whether you're out of town,

(06:14):
in town July first, you've gotit. It's just pure heaven.
If you love Christmas like I loveChristmas. Even if you love Christmas this
much, you will love the ChristmasStore at Craft Decks. It's amazing.
We love it here, each andevery one of us here. We all
love what we do. We loveworking with the general public and putting all
their projects together and whatnot, whetherit be major or small items to major

(06:38):
items, you know we're in it. You know, head first, we
jump in. We're all about it. So you're like Santa's little helper love.
We love to think that you knowwe have we have several different designers
myself, I'm believed designer here.We have Tina Rubio, we have Shirley
Scarpettas here Passis, we have Rockycraft Pree, Marcy, A Maya or

(06:59):
a Sally. Have so many peoplehere that are helped, willing and ready
to help you put all your projectstogether. Well, we are so excited.
What a gem that I have uncoveredin Houston, been here for forty
years and I'm just learning about thereis truly the North Pole on Ashcroft in
the bel Air area, and it'scalled Kraft x that's right. And we're

(07:20):
still growing. We're still evolving asa company as well. There are changes
that are happening every day every year. We are so excited with all the
new changes that are going on.It really is a great place to be.
You have an Instagram that anyone thatwe can look at. Yes,
what is the instagram paget craft xInc. That's the name, Yes,

(07:42):
craft craft x Inc. On Instagram. I'm going to go check it out
right now. I will see youon July first. I'm going to be
there from ten until twelve. You'llhave designers there, you'll have food there,
you will have the most incredible Christmasdecorations and galore. I mean beyond
what you're you walk in and literallyyou're just you're amazed. So I am

(08:05):
not I'm not understating you at all. And when you get there, it's
going to be better than I mentioned, because I just we are going to
be dripping with Christmas. Yes,I love it. I love it.
Well, Michael, I know youguys are busy and you want to get
back to your winter wonderland in thesuccessive heat that we're having in Houston right
now. Who wants to think aboutChristmas in this heat? Right Well,

(08:26):
you're you're bringing those cool thoughts toour forefront and we appreciate you so much.
Can't wait for the grand opening.I encourage all of Houston to check
you out and from the Christmas MusicStation to Kraft Decks, I'm so glad.
We love Christmas so much. Yes, ma'am, thank you, thank
you for being a part of thething. Thank you, love well,
I appreciate you. Looking forward toseeing you on July first. Thank you,

(08:48):
thank you for having us
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