Entrepreneurs: A New Way to Leave a Legacy While You're Alive with Carl Barney + Others

Episode Transcript

Speaker 1 (00:00):
The following is a paid podcast. iHeartRadio's hosting of this
podcast constitutes neither an endorsement of the products offered or
the ideas expressed.

Speaker 2 (00:10):
I said, but there's a problem. I'm going to live
until I'm one hundred and twenty.

Speaker 3 (00:13):
Something next is coming, but they don't quite know what
it is.

Speaker 4 (00:16):
We wanted to really bring great, comfortable, fashionable footwear at
of value.

Speaker 5 (00:21):
I'm Richard Garhart and I'm Elizabeth Gearhart. You just heard
some snippets from our show. We had amazing people on
listen for the rest of it.

Speaker 1 (00:30):
Ramping up your business. The time is near. You've given
it hard, now get it in gear.

Speaker 4 (00:37):
It's Passage to.

Speaker 1 (00:38):
Profit with Richard and Elizabeth Gearhart.

Speaker 6 (00:41):
I'm Richard Gearhart, founder of Gearhart Law, a full service
intellectual property law firm specializing in patents, trademarks, and copyrights.

Speaker 5 (00:49):
And I'm Elizabeth Gearhart, not an attorney, but i do
marketing for Gearhart Law. And I am the founder of
Gear Media Studios, a full service podcast studio.

Speaker 6 (00:57):
Welcome to Passage to Profit, the Road to entrepreneurship, where
we talk with celebrities and entrepreneurs about their stories and
their business ventures. We have a very special guest. His
name is Carl Barney, a fearless educational innovator. After walking
away from a near fatal plane crash, he reshaped his
life to redefine what it means to live, give and

(01:18):
be happy. His new book, The Happiness Experiment, is a
wake up call to anyone who's ever asked, is this
all there is?

Speaker 5 (01:25):
And then coming to us from Spain, we have Jenna Harrison,
founder of The Uncommon Way. It's a go to mindset
and she's a business coach for ambitious women ready to
ditch the overwhelm and have a wonderful life. And after
her we have Jerry Brigg with Mikos. He's the c
a reinvented footwear company where style meets cloudlike comfort.

Speaker 6 (01:50):
Nice that sounds great.

Speaker 5 (01:52):
And coming up later on it's Noah's Retrospective along with
Secrets of the Entrepreneurial Mind.

Speaker 6 (01:59):
But before we get to are distinguished, Yes, it's time
for your new business journey. Two and five Americans, our
business owners are thinking about starting a business, and so
we're going to ask our panels what was an early
mistake that taught you the most as a business leader.

Speaker 5 (02:17):
I got one right away Jenna Harrison.

Speaker 3 (02:19):
Yeah, mine was waiting too long, So I actually spent
two decades swirling in indecision about what business to start,
and then when I did start, I spent a year
or two building a website, believe it or not, just
hiding out and not actually going for it. So don't
do that.

Speaker 5 (02:38):
Other thoughts, Jerry Bragg.

Speaker 4 (02:40):
Mine kind of started that same way, and you know,
we we jumped in and started right away. But my
big mistake, and one that I've learned from and one
that I've talked to a lot of people about, is
trying not to move too fast, you know, saying yes
to the wrong accounts when you're not ready, when you
don't have your foundation set up. You'll really put us
in a bad situation. And it's a mistake that I
would not like to repeat. So, you know, go at

(03:01):
your pace, make sure that you follow your game plan
and not try to jump levels.

Speaker 5 (03:06):
I want to hear it, Carl has to say too.

Speaker 2 (03:08):
Yeah, I approached this somewhat differently. I was thirty nine
years old and still wondering what I wanted to do
when I grew up. It was a late bloomer, and
so I did a lot of thinking and soul searchings
to find out what I really wanted to do. I
was investig in real estate and I was making a
lot of money at it, but it wasn't satisfying. It
wasn't soul satisfying. So did a lot of research, thinking,

(03:31):
soul searching, and I came up with two values, two
personal things. I love management, crazy if you like, but
I love management. I love the ideas of manage it.
And also I thought, well, what do I want to manage?
What would I like? And I came up with another
high value, which was education. Education is very meaningful me personally,
and I think education is terribly important in the world.

(03:52):
So once I got those two values, I formulated a purpose.
I want to manage something to do with education. And
once i'd side of that, I could then go for
and find a business that would satisfy those two very
high values management and education. That's what I did.

Speaker 5 (04:09):
I do want to go back to Jenna's point just
quickly before we leave this discussion. Though you can plan
forever never just you know, take the next step forward.
So there's a balance between the two. You have to
have enough I think planning done and background information and
then at some point you have to just take the
leap and start.

Speaker 6 (04:30):
I guess the takeaway from the segment then is that
we all make mistakes, and I think we've demonstrated that
we all learn from them, right, and we try to
make adjustments and improvements. And I think the entrepreneurial journey
is a journey, right, and part of it is learning
as you go and you know, hopefully improving. So with that,
we're going to be interviewing Carl Barney heard earlier he's

(04:53):
no ordinary entrepreneur. After surviving a harrowing plane crash, he
turned near death into an epiphany. He pioneered prequests, which
is giving wealth away while you're still alive, and this
will booster happiness and help cement your legacy. His new book,
The Happiness Experiment, will challenge how you think about success

(05:15):
fulfillment and what it really means to live fully. So
tell us a little bit about the prequest. Can you
explain that for our audience.

Speaker 2 (05:22):
When I started to think about doing prequests, I went
to the dictionary to look up the definition and found
it's not there. And then I thought, well, Google knows everything,
So I went to Google. I said, what's a prequest
and it said it's a rock group, so that's not
going to work for me. But you know, it did
start with that harrowing experience with a on an airplane.

(05:45):
We were climbing for altitude. The engines were very noisy
as they climbing. We were a few thousand feet up
and suddenly a massive explosion shook the whole plane. Kaboom,
and then everything was silent, no engines, no air conditioning, noise.
In fact, nobody screaming, and the plane just continued to
float up. It was really weird, but of course that

(06:07):
was the momentum. But being gravity what it is, you know,
it started to dive down to the ground and as
we were diving, one of the flight attendants got up
and said, ladies and gentlemen, we have a technical problem.
And then he said, and we're heading back to the airport.
I said, no, we're not. We're heading right into the

(06:28):
ground and we're all going to die. And you know
what goes through your mind when that happens. Well, it
was just a shattering experience. I wasn't able to think
except I mean, the first thing came into my mind.
I was heading to a meeting a business meeting, and
I thought, oh crap, I'm going to miss my meeting.
And then the next thing I started to think about, well,
I'm going to die. So the people in my will.

(06:48):
I had twenty people in my will, employees, former employees,
and friends and teachers, people that I was very grateful for.
And I thought, well, they're going to sit around and
they're going to get a lot of money. And I said, well,
I'm not going to be there to enjoy it. You know,
they're going to have this and I wish I was
there to explain it to them. So that was the

(07:08):
beginning of the prequest idea.

Speaker 5 (07:10):
Where was the plane crash?

Speaker 2 (07:12):
I was slunging out of Reno and into well, you're
going to have to read the book to see if
I survived died.

Speaker 5 (07:21):
So your book is about the plane crash and how
it changed your life?

Speaker 6 (07:24):
Is that?

Speaker 2 (07:24):
No, it's not the plane curss is just where it started.
The idea is that, Well, let me tell you this.
This is what it really initiated. My sister's husband was
dying and so I flew to England because I wanted
to help her and support him. And so I sat
down with my sister and I said, you know, you're
in my will and there was a lot of money
for her because she didn't have any money, and I'm

(07:46):
fortunate I have some money. And I said, you're in
my will for a lot of money, and I'm going
to bring it forward and make it a prequest. And
she said, what's a prequest. I said, well, rather than
getting it when I die, you can get it all now.
And she's said all that money now, I said yeah,
and so she burst into tears. You know, she was overjoyed.

(08:07):
And I said, you know, we know that Colin is
not going to die. You know, he'd been given six months.
And he said, no, we know he's not going to die,
but just in case, you can use this money to
fulfill your last wishes, to pursue some dreams. And she
that's exactly what she did. Unfortunately, he did pass and
so she had a wonderful time with him in his
final months. So that was where the prequest idea was born.

(08:29):
But then it was, well, if I do that to
my sister, what about the other twenty people not relatives
in my will? Should I make them a prequest too?

Speaker 5 (08:38):
Oh that's interesting. I mean, I feel like we've prequested
a lot of money to our kids. That's different. That's
not exactly what you're talking about.

Speaker 6 (08:46):
But the lawyer in me is coming out now and saying,
as opposed to a bequest, it's a prequest, right. So
typically when you're drafting a will, you bequest something, I.

Speaker 5 (08:56):
Think, if you can afford to do it, that's a
marvelous idea. I mean, look at the gift that you
gave your sister. That's just priceless. Right.

Speaker 2 (09:03):
Yeah, Well you know theresth we do that to family,
and I did that with my family. But this is
these are twenty people who are not family. Their employees,
form employees, friends, teachers, there was a housekeeper, driver, twenty
different people who interest enough I was very grateful for
They had been generous in some way to me, and

(09:24):
I wanted to tell them thank you. And so I
had these people listed big thank you for when I died,
But then I wasn't planning to die in I tunes.
So I sat down with each of these twenty people
and I said, look, I'm very grateful for what you've
done for me, and they had been generous. They've done
a lot for me, And I said, I want to
give you a big thank you. So you're in my
will for you know how much money. And they thought, wow,

(09:45):
that's great. I said, well there's a problem and they said, well,
what's your problem. I said, I'm going to live until
I'm one hundred and twenty. You may not see it
of it. And so I said, yeah, that is a problem,
you know. And I said, look, I will say you
I'd be dead. I wouldn't be able to see you
in enjoying this, and I want you. I want to
see this. And also if you enjoy it while you're
young enough to enjoy it. I have the money now,

(10:07):
so I'm going to bring it forward now and give
it to you as a prequest. And they said, wow,
that's really great. They were very They had a big
emotional impact. But the next step was, you know, I
just didn't want to give somebody a lot of money
and overwhelm them, because you can overwhelm It can actually
hurt people if you're give them too much money too soon.
And I said, before I give you the money, I

(10:28):
want to know a plan, an investment plan, and another
plan so that you know what to do with it
when this money hits your bank account. And they said, well,
what kind of plan, And I said, well, a happiness plan.
And they said, what's a happiness plan? So I said,
I'll hire a coach for you and Jenna, this is
where you can. I said, hire a happiness coach, so
they'll sit with you and help you do the happiness planning.

(10:52):
Create a happiness plan. Let me see it, not to
approve it, but just let me see that you've done
the planning, and I'll send you all of the money
one time and you can pursue your happiness.

Speaker 6 (11:02):
That's great.

Speaker 5 (11:03):
So did they all do it?

Speaker 2 (11:04):
They all did. They all created plans. Some people created
a plan within three weeks, others took ten months, and
one person to ten months to create the plan. So
they really got into it with their coach, and the
coaches were terrific. A lot of it was the coaching
that made the biggest difference, not the money. The money
was important, but the coaching was a big thing, and
so they come up with these. Some people's plans were

(11:26):
rather simple, straightforward. Others were elaborate with pictures and slides.
It was a whole presentation, but it made a big
impact on them. And some of them said, at the
end of the time. It wasn't the money the one
that loved the money, but it was the planning that
made the difference, and so that was very special.

Speaker 6 (11:44):
You state that you were giving has elevated your happiness level.
Can you talk a little bit about that really?

Speaker 2 (11:51):
And this was very interesting because when I started to
think about doing this, I thought, this is ridiculous. How
can you get your friends together and say, look, I'm
going to give you all this money now than when
I died, And so how do I give other? And
I had to do this authentically. It had to mean
be real and credible for me. And so I thought
about the people. Why were they in my will? And
it all came back to the same thing. I was

(12:12):
grateful to them. And then I thought, well, why am
I so grateful to these people? And then I realized
that all done something for me. It may have been
something small or something big. When I needed help, when
I needed advice, when I needed support, they were there,
particularly employees and former employees to whom I'm really grateful
because I wouldn't have been Malma to create wealth and

(12:33):
success without them. So I was grateful and I identified
where this grateful gratitude come from. And it was their
generosity to me. And really what I was saying was
thank you. I was expressing gratitude, and I think that
enriches us. And I think that's why it enriches us,
because it's a fair thing to do if they've been

(12:53):
significantly helpful to you. So of course I became happier.
I'm surrounded by twenty very happy friends who were pursuing
their happiness, So how could I not be happy? They
send me postcards and tell me about what they're doing
to enjoy their life. It's lovely.

Speaker 6 (13:07):
Well that's very nice. So have you run out of money?
I mean.

Speaker 2 (13:12):
I saved a little bit for myself. No, I have
plenty of money over I've been quite fortunate with my wife,
and I have a lot of charities that I also
want to support if I finally die. But I'm still
working to one hundred and twenty.

Speaker 6 (13:28):
Good for you.

Speaker 5 (13:30):
What became instantly unimportant after you survived that plane crash,
when you hit the ground and whatever happened, and you said,
my god, I'm alive. Was that business meeting still important?
You said initially it was. But what became unimportant to you?

Speaker 2 (13:44):
I think some things became more important than others didn't.
And I resolved to spend more time pursuing my own
personal happiness. So that was a commitment. But I get
a lot of happiness pursuing my work, you know, as entrepreneurs,
and Jerry and Jenna will say this, this is what
if we had complete choices, that's what we would do.
And I loved meeting with my executive team and running

(14:08):
the schools, but it did give me some pause. And
when you know you're going to die, it's a pivotal experience.
It makes you think. And I certainly did a lot
more thinking about it, and I did resolve to pursue
more of the things I'd love to do, take more
time to read, more time with friends. And I think
that was a really big thing for me because in business,
I'd forgotten a lot of long term friendships because all

(14:29):
my friends were at work now and so I had
not done that. So I consciously thought, I'm going to
reconnect with friends, and that's what I did, and that
was enriching. And these are many of the friends who
are in my will today or were in my will,
but now they've got requests.

Speaker 5 (14:43):
And having friends is one of the hallmarks of people
who live long lives. Is they have these social relationships.

Speaker 2 (14:50):
That's absolutely true.

Speaker 5 (14:51):
Yeah, they have the support.

Speaker 6 (14:53):
So are there any habits that you would recommend to
people for maybe working toward becoming more happy. It seems
like generosity is a theme here and that being generous
to those around you can increase your happiness.

Speaker 2 (15:07):
That's a great question, Richard, because one of the books
I've liked is Atomic Habits, and I've listed in my
book Happiness Habits things that we can do every day
and through our lives to increase our happiness. And I
go back to thinking and planning. Think about what it
is that makes you happy, what you can put into
your plan, your dreams. I'm a big believer in dreams.

(15:29):
If you can imagine you've got all the time, all
the money, all the help you receive, what would you do.
And I'm creating a dreams list and I'm working on
that dreams list. So I think that's a really important
step toward happiness. And also identify as central purpose, a
central purpose. We have lots of purposes, but a central
purpose is really critical. And there's another thing that.

Speaker 6 (15:48):
I've had, and so what would be your central purpose?

Speaker 2 (15:51):
That was management? And education pursuing well, it became creating
a group of private career coll and a university independence university,
and I'm still working on that purpose. I'm now working
on creating a great university through using modern technology such
as AI and avatar teachers. So this is my central purpose.

Speaker 6 (16:14):
In your opinion, is there a difference between happiness and satisfaction?

Speaker 2 (16:18):
No, Satisfaction is a level of happiness. There's a scale
of happiness, and if you're going to increase happiness, satisfaction
is a sort of a contentment. That's a very nice
level of happiness, but there can be more. It can
be more fascination, more interest in life, enthusiasm about life, exhilaration, exaltation,
even ecstasy. You know, we have this levels of happiness

(16:41):
where you get to a point where you're just loving life,
loving your own life, and that's a very high level
of happiness. But whereof we are and we go up
and down all the time, but there's a steady level.
We can increase that gradually, and contentment is a fine level,
but it's a lower level.

Speaker 5 (16:58):
Well, I was going to ask you about that up
and down. So what do you do if you're trying
to maintain your happiness or increase your happiness. And negative
thoughts keep creeping in our negative things keep happening. How
do you rethink those in your mind?

Speaker 2 (17:11):
Well that I think you answered the question, Elizabeth. You rethink,
you think and think and plan. And I'm a big
proponent of coaches, you know the Beatles saying we all
get by with a little help from our friends. We
will get by with a little help from coaching. And
you know, it can be coaching from a spouse, each
the other's coaches the other and friends and therapists or whomever.

(17:34):
We can we get that coaching. And I think that
that's what's needed. And I love the idea of thinking teams.
A team, a team thinker, a duo thinking, and a
coach is really a thinking partner and that helps enormously.
And spouses can be thinking partners for each other. But
this is my this is my default. Go back to

(17:55):
it if it's a problem, or even if it's an opportunity,
and especially if it's an opportunity, think, how is this
an opportunity? How can I pursue that opportunity and then
create a plan. And that's worked for me ever since
I was a kid, and there's a story how that
all started. If we have time, I could tell you
that story.

Speaker 5 (18:12):
I would like to hear that story.

Speaker 6 (18:14):
So would I hold that thought. We have to take
a commercial break. You're listening to Passage to Profit with
Richard and Elizabeth Gerhart Carl Barney, author of the Happiness Experiment,
Don't Forget. If you want to experience more Passage to Profit,
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(18:35):
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we have intellectual Property News and then everyone's favorite Secrets
of the entrepreneurial Mind. So say too. We'll be back
right after this.

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Speaker 1 (20:48):
Now back to Passage to Profit once again, Richard and Elizabeth.

Speaker 5 (20:52):
Gerhardt and our special guest Carl Barney. Happiness is his thing.
I bought it, and he's got a story to tell
us about his childhood starting girly and how he got
to where he is. So Carl, we are dying to
hear the story.

Speaker 2 (21:07):
Okay, well, I'm seventeen, you, suld. I'm a kid and
I read in the newspaper and they said, I'm in London.
I'm English originally American by choice. But in London I
read this little item in the newspaper which said two
young men are going to drive a car overland, obviously
to Australia, and they were looking for two others to

(21:27):
go with them. So that night in the cafe, I
sat down with my friends. I said, hey, guys, these
two chaps, these two fellows, are going to drive a
car down to our story. Isn't that exciting? Isn't that terrific?
And they said, what drive a car? That's impossible, that
can't be done. He said, oh, sure it can be on. Well,
what if you get sick? What if the car broke down?
All of these problems? I said, nah, noa no, they'll
be able to do it. So after about and a

(21:48):
half an hour, I lost the argument, so I said, well,
I'll go with them. So I called them and I
went down, and for month after month we were kids.
We knew nothing was seventeen eighteen, I think woman's nineteen.
We had no idea what a past, what was what
a visa was? We didn't have maps we did There
was no internet, There was nothing all those times. So
we had to figure this out. And that's where I

(22:09):
started to learn to ask and answer questions, which is
the essence of thinking. And we had one hundred questions.
What should we take? What medical supplies? What if the
plane the car did break down? What kind of stores
do we need to take? What kind of food were?
Where would we where would we sleep? All of those
questions we had to answer. So we worked on this
for months and months, month after months, and I got

(22:30):
that lesson ingrained into my being. But what happened, Well,
i'll tell you just just one other little thing. After
we'd done this, we're ready to leave. One of the
fellows said, there's four of us. One of them said,
my mother's not well, so I'm not coming, and then
another one said, I'm sorry, fellas, I'm sorry, chaps. My

(22:51):
girlfriend and I've got serious we're going to get married,
so I'm not coming. And then the last one said, well, Carl,
two of us that's not in, so it's off. And
I was crushed. I thought, well this is this is
not going to work. And I said there, devastated for
several minutes. And one of them said, well, what are
you going to do? Carl? I said, well, I'll if

(23:12):
I have to, I'll walk. I'll walk to Australia. He said,
that's ridiculous. How I got to walk? He said, well,
i'll backpack, i'll hit chike, I'll do whatever you need
to do. And that's exactly what I did. I quote
walked to Australia and as stories in my book.

Speaker 5 (23:27):
Wow, well you know, I feel like there always has
to be a Plan B. I mean, we've gotten to
Plan B so many times, Plan CD, but every every time,
it seems like every time I try to do something
around here, something goes wrong, and so we always have
to have a backup. But I've never had a backup

(23:49):
plan that has walked thousands of miles. Do you know
how many miles you walked?

Speaker 2 (23:55):
It's about ten thousand miles over land. And I went
through I went through, I went I flew from England
to France, went through France, Italy, Yugoslavia, Bulgaria, Turkey, went
across Iran down to Pakistan, through Pakistan to India. They're
all around India, down to Ceylon which is now called
Sri Lanka. And then took a ship from Sri Lanka

(24:16):
to Perth, Australia, and so I got there over land.
It took about five months and it was quite quite
a trip.

Speaker 6 (24:25):
So after you got there, did you just turn around
and go back or did you stay for a while.

Speaker 2 (24:32):
I stayed for five years, and I traveled around Australia
and then I always had a I always admired America
and Americans. I had a feeling for I loved the
movies and the Americans had met in England. They were
so they were upbeat and cheerful and ambitious, and I thought, well,
I'm going to spend time in Australia, I mean in America.
So I came to Australia America and I've been here

(24:55):
over fifty years. Now.

Speaker 5 (24:56):
Wow, where do you live?

Speaker 2 (24:58):
Laguna Beach, California and Orange County. Laguna Beach is beautiful.

Speaker 6 (25:03):
So do you think you were happier back then or
are you happier now?

Speaker 2 (25:08):
I'm definitely happier now. You know. I figure I've been
figuring out for me. I'm always figuring things out, always
getting smarter, always learning something. But it's been a very
gradual process. Getting happier is not overnight. Sometimes something happens overnight.
You fall in love or something special happens and you
get a boost to your happiness, and that happens. But

(25:30):
generally it's little by little, little by little, and little
is enough, you know, just keep it increasing, keep it working.
And it's like growing a business. You know. You you
get a few more customers and you come up with
something new, and then you do a little bit more
and a little bit more and the business finally flourishes
and becomes very profitable. I love your title, for instance,
Passage to profit? Is that what is it? A pursuit

(25:51):
of profit? Passage to profit, passage to love? But it's
a great name, and you know that's the same thing
as the passage to wealth and the passage to happiness.
In my view, a lot of happiness running out business
and doing our work.

Speaker 6 (26:05):
I think so.

Speaker 5 (26:06):
And I wanted to ask you for one thing to
make yourself happy? Do you think people should try to
laugh more?

Speaker 4 (26:12):
Oh?

Speaker 2 (26:12):
I think humor and laughter is wonderful. Yeah, I think
that's I think happy people do laugh and smile a lot,
you know. And I think that's a way we can
gauge are we happy today? How much time did we smile?
How much time did we laugh? Or this week? You know.
I think that's that's a significant hallmark. The other thing

(26:33):
is for me is like I like to do little dances,
little jigs around when i'm you know, excited and so forth,
So I sort of know. And the other way you
know you can tell whether you're happy is sleep is
a terrific barometer of your happiness and your mental state.
If you're sleeping, Well, you put your head on the
pillar and you know, within minutes you're sleeping, and you

(26:53):
wake up with a smile. You look forward to the
day you're happy.

Speaker 5 (26:58):
Yeah, And do you feel like happiness is infectious? Because
when one person starts laughing, another person will start laughing.
Can you spread the happiness to others and kind of
lift them up with you?

Speaker 2 (27:08):
You know that that was something I noticed in the
book when I went not in the book, when I
noticed when I was doing this experiment, because my friends
were becoming happier, and their families became happier, and their
friends became happier. So it definitely spread. It ripples out,
no question. And we know this. When we were with

(27:29):
happy people, we tend to smile and be happy with them.
And that's definitely true.

Speaker 5 (27:34):
I think, Carl Barney.

Speaker 6 (27:36):
Carl, where can people find you and where can they
get your amazing book?

Speaker 2 (27:40):
Well, thank you for that opportunity, Richard. It's on sale
in all of the usual places Amazon, of course, in
various formats. It's there with on kindle books or audio books,
and it's also at Barnes and Noble, and we're making
some bestseller lists already, so I'm very happy about that.

Speaker 6 (27:57):
Great, well, thank you, and now it's time I can
announce in a very happy way for Intellectual Property News. Today,
we're going to do something a little different from our
normal beaten path. We're going to have a trademark quiz.
So we're going to ask our panelists today whether or

(28:17):
not the word is trademarked or not. The first word
that we're going to throw out there is apple pie.

Speaker 2 (28:25):
Is the word? No?

Speaker 5 (28:27):
No, no, everybody's right, yay, okay.

Speaker 6 (28:32):
Do you know why they're right? Well, because the word
is generic, and so you cannot trademark something that's so
commonly used that it would prevent other people from using it. Now,
there's another word apple for Apple computers, which is heavily trademarked,
and the reason that they were able to get a
trademark is because trademarks are associated with particular goods. So

(28:55):
if you were to use the word apple in association
with computers and just limited to that use, that would
be a legitimate trademark.

Speaker 5 (29:03):
Here's a tricky one. How about that's hot?

Speaker 2 (29:07):
Yes? I don't think so.

Speaker 3 (29:09):
I would have said no, but I have a feeling
Jerry knows something we don't know.

Speaker 5 (29:13):
Yeah, so Jerry is right. I was joking with Richard
and like, yeah, we can pretend like we're Alex Trebek
and go, oh no, you got that wrong.

Speaker 6 (29:22):
And it's like, yeah, well we have all the answers here,
So we planned this.

Speaker 5 (29:31):
Hilton managed a trademark. That's hot. I don't know how
do you know how?

Speaker 6 (29:36):
No?

Speaker 5 (29:36):
I mean yes, talking about generic.

Speaker 6 (29:38):
Again, she filed the application and narrowed it to very
specific fashion accessories. So by associating the word with only
particular goods or services, you can get a trademark even
if it sounds generic.

Speaker 5 (29:54):
How many categories of goods and services are there? Do
you have any idea? There's eighty three? Eighty three okay,
so you have eighty three choices. Yeah, some people file
in file in more than one category. Okay, so last
one it's one word superhero.

Speaker 2 (30:12):
No, I think it's trademarked. Yeah, I think it's trademarked.

Speaker 6 (30:18):
You get the.

Speaker 5 (30:22):
I believe it or not. It's a jointly owned trademark.
It's owned by Marvel and d C Comics.

Speaker 6 (30:28):
Right.

Speaker 5 (30:28):
I would have thought like I never would have guessed
that maybe an.

Speaker 4 (30:32):
Original filings, but both DC and Marvel are now owned
by Disney, so Disney actually owns the trademark.

Speaker 5 (30:40):
Like I said, you're walking encyclopagic to play Jeopardy.

Speaker 6 (30:44):
I watch it a lot. And speaking of trademarks, if
you have a brand that you would like to trademark
or protect, contact us at your heart Lot. We work
with entrepreneurs worldwide to help them through the entire process
of obtaining trademarks and patents, and if you'd like to
learn more, you can visit learn more about trademarks dot

(31:06):
com or learn more about patents dot com. You can
book a free consultation with a gar Heart Law attorney,
or you can download the Entrepreneur's Quick Guide to trademark.
So we'll be back. Stay tuned for Secrets of the
entrepreneurial Mind coming up soon.

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(33:06):
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Speaker 1 (33:21):
Passage to Profit continues with Richard and Elizabeth Gearhart.

Speaker 6 (33:26):
Passage to Profit is a nationally syndicated radio show heard
in thirty eight markets across the US. We'd like to
do a shout out to our affiliate w a RK
in Washington, DC and Hagerstown, Maryland. Also, our podcast is
ranked in the top three percent of podcasts globally, and
we've also been recently selected by feed spot Podcasters database

(33:48):
as a top ten entrepreneur interview podcast. So subscribe to
the Passage to Profit show on Facebook, Instagram, YouTube, and
on the iHeart app too. So now it's time for
the spotlight. So what's up with you?

Speaker 5 (34:02):
Well, I take a few minutes to talk about my
entrepreneurial journey. So I've done a few things all including
video in the last few years and marketing, and so
before COVID, Richard and I would go into the city
and record our radio show and we started adding some
video to it. Then COVID struck and we started doing
it on Zoom. And then Richard, of course he likes gadgets,

(34:25):
he's the gadget guy. He put together this studio upstairs
in the law firm building. Of course everybody who's gone
from the law firm because they're all working from home
during COVID. So he bought these really good microphones. He
bought cameras, he bought monitors, he bought lights, he bought
everything and put together a studio for us to do
passage to profit from because we had to have super

(34:45):
good sound. So he bought super expensive mic well not
super expensive, but expensive microphones at a sound mixing board
and everything. Well, it worked so we could get a
really good sound for the radio show and then video
for social media. So after COVID, we still do some
on Zoo, as you can see, because we can't get
people from California necessarily to come into New York to
be on the show, and of course Jenny's in Spain,

(35:07):
so we just found some Zoom shows were better because
we could get a really great group of people together,
but we still go into the city to record about
once a month. So I said to Richard, I said, well,
maybe we should run out the studio. We bought all
this equipment and everything, so we spent a month remodeling
the whole upstairs of the law firm building and had
our grand opening in April and opened our podcast studio. First,

(35:28):
it was a podcast studio, and as I said earlier
in the show, I had done a deep dive into
podcast research because we actually started with the radio show
that was turned into a podcast. I knew nothing about
the industry, learned a lot about podcasting through the years.
We're in our eighth year now of the radio show,
but I still needed to know more if I was
going to run my own studio. So we just a

(35:49):
lot of research into this, and now what's going strong.
I have a few clients coming up, as I had
said earlier, that are repeat customers that are doing podcasts
and different kinds of content creation. So it went just
from podcast to content generation. People are using it for
different reasons. Now they like this setup that Richard and
I using right now for YouTube videos. We have an
audio studio. People want to use it for social media clips,

(36:12):
et cetera, and the possibilities are endless. Richard uses this
to practice. He found some software so he can practice
before he actually records. He's doing some short videos for
YouTube shorts for the law firm. It's generating revenue, but
it's not profitable yet. It has a lot of money
to pay back for all the money we sunk into it.

Speaker 6 (36:32):
Oh, but we're having fun and we're happy.

Speaker 5 (36:34):
But it's making me very happy. I feel very happy
doing it. I had a couple guys on yesterday interviewing
each other doing YouTube and one of them is a
comedian and I was just trying so hard not to
laugh out loud while was sitting behind their taping these guys.
It was really fun, you know. I also have a
meetup group called Podcasting YouTube Creators Community that meets every month,
and this month we're doing What's your Why for what

(36:57):
You're doing? Which I think goes Tols point too. I
think that's something everybody needs to explore very deeply, is
what is your why? And we're going to be talking
about that in terms of podcasting and then also using
Canva to create podcast art which it's a really fun program.
If you like playing around with software, it's really a
blast and it helps you be very creative. And then

(37:19):
in September, we're taking August off. In September, we're going
to do a big meetup. We're gonna have one of
our attorneys here, who is a copyright expert. We're going
to be talking about AI and podcasting and AI and
advances in general. So I know people probably use chat GPT.
A new version of Chat Gypt is rolling out in August,
so September we're going to be talking about that, and

(37:41):
we're going to be talking about how people react to
AI generated content versus human content, if there's any difference,
what the trends are. Hopefully there'll be some trackable trends
by then, and also about copywriting AI generated content and
combinations of that. So that's going to be hybrid in
the studio and also on Zoom. So got a lot

(38:02):
going on.

Speaker 6 (38:02):
Okay, what about the medical Minute?

Speaker 5 (38:04):
The medical minute? I found this online. A simple blood
test could indicate how long you might live. It'll give
you an answer, but there are also things that you
can do to prolong your life. And I think that
we all kind of have an idea of what they are.
I think Carl's probably doing all of them. But if
they say, what you're doing now with your body, you'll

(38:24):
probably live to be seventy. But if you do these
other things and take the blood test after you've been
doing them for a year, let's recheck you, maybe you'll
be up to seventy five. They have this term that
they've coined intrinsic capacity, and it's the sum of a
person's mental and physical capacities and is a measure of aging,
and they can determine it from a single drop of

(38:46):
blood or saliva. They measure DNA methylation. So using data
from one thy fourteen people from the Inspired t Cohort
aged between twenty and one hundred and two years old,
researchers developed an IC score using the five aspects of
age related to Cline cognition. We all know that one

(39:06):
locomotion I say, when you quit moving, you die. I
really feel like that. Sensory vision, hearing, psychological EH and
vitality and what can you do? Here's a quote I love.
If your body is functioning well internally, you're more likely
to live longer and stay healthier.

Speaker 12 (39:27):
Passage to profit with Richard Analysabeth your Heart.

Speaker 5 (39:30):
So now we're going to talk to our two presenters
about their companies. So we're going to start with Jenna Harrison,
founder of The Uncommon Way. And please, Jenna, tell us
all about your company, what you're doing, any stories of
people you've helped. We'd love to hear it.

Speaker 3 (39:43):
Oh great, Well, this was actually the perfect segue into here,
because really what I'm helping women do is create a
business and a life that they really love. So they
tend to come to me when they're feeling like something's
just not landing for them in their business. It's just
not dialed in, and maybe they're feeling frustrated overwhelmed. Right,

(40:03):
they might be working a lot. I work with a
lot of people that come to me and they are
working these crazy hours. But also maybe they're just feeling
unclear or unfulfilled. Right, Something next is coming, but they
don't quite know what it is. And so usually what's
missing is that the business isn't really made for them.
They haven't built it in a way where it's really

(40:26):
highlighting their unique genius, their strengths, and also the strategies
that really work for them as well. It's not really
their business. A lot of times they're just doing what
they think they have to do, and that often comes
across in life as well. And so what we do
is we really work to reverse engineer the business that
they want centered around their big why and their purpose

(40:48):
and their unique strengths, and then make sure that they
are having the life, you know, having the business in
order to have the life as well. And so many
of my clients are looking to grow their business in
terms of wealth, but a lot of them are also
looking to grow their lifestyle by working fewer hours. So

(41:08):
I actually have a podcast called the Three Day work Week,
and many of my clients do choose after our work
together to start minimizing the hours they work and not
to reduce their business growth, sometimes to accelerate their business
growth by working less.

Speaker 6 (41:26):
Wow, how does that happen?

Speaker 5 (41:27):
That's a great.

Speaker 3 (41:28):
Plan, isn't it interesting? You'd be amazed. What happens is
that we think that we don't want constraint. We think
we want unlimited freedom. And in some ways, of course
that's wonderful. We do want to daydream, we do want
to experiment, But what we don't realize is that our
brains will keep going, We'll keep working on all different things,

(41:49):
will maybe take more time that's needed. And when you
constrain yourself, you're forced to answer questions that you wouldn't
otherwise have to answer, and very often. And that thing
that you need to answer in order to work fewer
hours is exactly what you needed to up level in
your business. Maybe it's a different system that has to
come into play, maybe it's a stronger offer. There are

(42:12):
all different pieces, different levers in your business, and this
constraint actually helps you make smarter decisions, work better, Work smarter.

Speaker 5 (42:21):
Not harder.

Speaker 3 (42:22):
It's a cliche, but there's something behind it. I'm thinking
of one woman who came to me, and she was
a freelancer. She had a multiple six figure business and
she was working with nonprofits and really helping them visualize
the data that was coming in so that they could
present it to their founders. And while she loved that
work and she thought it was so so so meaningful,

(42:44):
she was really saying yes to everybody that would come
to her. She was in a big growth phase in
her business. Things were going really really well. She was young,
she was very excited by it all, but she was
also getting very little sleep. She was very stressed all
the time. She really had no life outside of the business,
and it just felt unsustainable, just felt like she couldn't continue.

(43:07):
And looking back in hindsight, we can chart it now
how much brain fog she had, how much extra work
she was doing because she wasn't clear headed to what
Jerry was saying earlier. And so we ended up really
zoning in on her unique strengths and creating a really
powerful offer around that that she did sell at premium prices.

(43:30):
She was no longer the artist in the room. She
was actually the strategic thinker coming in to partner with
these organizations. She ended up building out an agency, moving
into a seven figure business, and constraining herself to work
three days a week.

Speaker 5 (43:46):
That's going to be my goal.

Speaker 3 (43:47):
I really think of the three day work week as
a metaphor. Some people, yes, do want a three day
work week, but others really just want to start working less,
you know, they want to work a little smarter and
want to start ampler, find their life outside of the
business as well. So it's really what it really comes
down to is what do you want, right, what's the

(44:08):
life and the business that you want to design and
then how can we show that it's actually possible. You know,
people are used to forty hour weeks, and we all
work forty hour weeks, but what if we were all
used to three day weeks. What can we actually achieve
with our minds by opening them to possibility.

Speaker 5 (44:28):
Well, we're just trying to get away from the seven
day work week right now. But I mean part of
it for us is we love what we do. I mean,
there's frustrations and there's problems to be solved all the time,
but we do love what we do, so it doesn't
always feel like work. I have a coach who's got
a very similar approach to yours, and she's kind of

(44:48):
life and business and I'm telling you, the strides I
have made in the last year since I've been working
with her are completely unbelievable. And as Carl was saying,
I would advise everybody who's serious about moving their life
or business forward to get a coach that they click with,
that they really like, that understands them because having that

(45:11):
person in your corner and they're not your cheerleader, right like,
you're not always going to say, oh, yes, you're so wonderful,
like people make jokes about chat Gypt. Chatchypet is like, Oh,
that's the best idea I've ever heard. But that's not you, right,
like a coach doesn't just say everything you do is wonderful, right.

Speaker 3 (45:27):
No, absolutely not. In fact, we're the ones so often
people come to us because everyone around them is saying yes, yes, yes,
and they need someone that will actually cut through the
bs and tell it like it is.

Speaker 6 (45:40):
So how do you help your clients define success for them?
What steps do you go through? Because I would think
that that's really a first step in the process is
understanding what somebody defines as a successful life.

Speaker 3 (45:53):
Well, we always start with the business first, because that's
what they come to me first, and so we really
make sure that that is centered around their why. Some
people come to me and they know exactly what they
want to contribute to the world, for instance, they know
why they're doing it. For instance, I had a client
who was a supermarket owner, and she believed that small
supermarkets were really like the lynchpin of small towns, and

(46:17):
that if that small town didn't have a supermarket where
people could just stroll into and talk and meet people,
then it would start to decline. And so she had
a really strong mission around saving small town America. But
a lot of people don't come to me like that.
They come to me feeling like they have a lot
of potential. And these are sometimes very successful business owners already,

(46:37):
but there's something that's unfulfilled within them, right, something that's
unrealized still. And so we start with the business, and
I do have a process called connect the dots to
really help them zero in on what that is that
they want to build the business around, what that underlying
why is. And then what happens is that as we

(46:57):
start to do the mindset work to break down all
the reasons why that wouldn't be possible, or why that
might not be smart, or why they can't have it
that way. For instance, a lot of people say, oh,
but this is where the market is. It's over here,
as opposed to I create a market around me when
I understand my people well enough and my offer speaks

(47:18):
to that and is strong enough for them. And so
once they start doing that mind work, they start realizing,
wait a minute, if I could create this in my business,
why don't I create that in my life? And what
I've found to answer your question directly is that when
people are well rested, when they are feeling fulfilled and
they're not in scarcity about their business, like they do,

(47:40):
feel like income is coming in and they have that
space that there are always answers, then your intuition can
step up.

Speaker 9 (47:47):
Right.

Speaker 3 (47:47):
Then you can really hear that small voice. It's just
it's so often we're so busy we don't hear it,
but it's there. My clients definitely are motivated by money.
They don't want to be the starving artist or the
unpaid social worker, but they tend to have come from
well paying jobs in corporate and they realized that that

(48:09):
wasn't fulfilling for them. So they don't want to sacrifice
on the income. But they are no longer willing to
sell their time for something that's not meaningful.

Speaker 6 (48:19):
Carl, do you have any questions or comments?

Speaker 2 (48:21):
No, I think that's right for Jenna where she's talking
about profit. Money is extremely important. I mean, after all,
all businesses must and pursue profit, and that's central. But
I think that the pursuit for an entrepreneur is the
same pursuit that Aristotle defined. Aristotle said that happiness is
the meaning and purpose of life, and I think that

(48:45):
the happiness is also the meaning and pursuit of profit,
the pursuit of a business, the pursuit of an entrepreneur.
So that resonates with me. Money's great, it's wonderful, we
need it, we must pursue it. But there's more to
it than And I think if I had to choose
between something that's going to make us satisfied, happy, fulfill us,

(49:07):
or making money, if that was the choice, I would
lead with the fulfillment, pursuing values, pursuing joy, and then
make as much money at it as we possibly can,
but lead first with what we love.

Speaker 3 (49:18):
Yeah, And I think that really is conditioned into us.
And the old way of thinking is that we did
kind of have to sacrifice and do the right thing
and not enjoy our job in order to create long
standing wealth for ourselves. But luckily that is switching as
we know, and it's an amazing thing that we do
get to pursue something that we that lights us up,

(49:39):
that's interesting to us, and we can make money.

Speaker 5 (49:42):
Yeah. I think my coach has helped me kind of
reframe that some because I do know a lot about podcasting.
I study it all the time, and I do deserve
to get paid for sharing it with other people, and
you know, I would always just give it away for free.
And I still my meetup is free. But people are
willing to pay me for my consulting services now, and

(50:02):
I'm gonna bill them the full amounts. In the past,
I would have been reluctant to do that. It's kind
of hard to get over that hump sometimes.

Speaker 3 (50:10):
Absolutely, because so many things, especially for women, that we're
conditioned with, like always giving and never asking for anything
in return. I mean, some of these are kind of
universal archetypes that we see among both genders in movies
and things, but especially for women, right we are never
asking anything for ourselves and just doing and doing and

(50:31):
giving for others. And so that shift to entrepreneurism can
even though it on a logical sense, we're not necessarily
thinking that way, subconsciously, there's still a lot floating around there.

Speaker 5 (50:43):
There is, there is, and especially if you've raised children,
I mean, you have to be so selfless and to
carry that further into your life is probably not healthy
for you as a woman. So Jenna Harrison, founder of
The Uncommon Way, How do people find you?

Speaker 3 (50:57):
Please come to my website The Uncommon Way. I also
am on social media everywhere at the uncommon way. And
my podcast is called The Three Day work Week.

Speaker 5 (51:07):
And do you work with people on zoom on phone,
in person?

Speaker 3 (51:11):
Mostly on zoom. I do have some people that fly
over here to MAJORCA for VIP days, so that's always
a possibility.

Speaker 5 (51:19):
Oh, that sounds like fun.

Speaker 12 (51:22):
Passage to Profit with Richard An Elizabeth Perhart.

Speaker 5 (51:24):
And now he's been waiting so patiently. We have Jerry
Brigg with Miko's Shoes. Tell us what drove you to
reinvent this footwear company and all the stuff that you're
doing and all about it.

Speaker 4 (51:39):
Yeah, thanks Elizabeth. I appreciate it and appreciate the form
to talk about it. I've been in the shoe industry
myself for thirty years and we had a brand that
was kind of a heritage brand, and when I first
came to the brand, I like to refer to it
as a commodity brand. We made really great products for
great people, but there was not a lot of focus
on building a brand and really like doing things with purpose.

(52:02):
It kind of goes back to something that one of
you guys just I think it was Elizabeth that said,
what is your why? And that was a question that
I brought what was our why are we doing this?
Were we just making shoes to make money? And when
we started to sit down and focus on it, we
decided we wanted to bring a different product to the market.
So about eighteen months ago, we decided to rebrand, completely

(52:22):
refocus the company and focus on a why. You know,
we wanted to really bring great, comfortable, fashionable footwear at
of value that most people could afford, that was really
focused around, you know, kind of the globe trotter or
that person with the wander lest mindset. You know, people
didn't want to go out and see the world. You know,
after today's discussion, we were making shoes for Carl's ten

(52:45):
thousand mile journey in the years after he made that journey.
But you know, the focus on super comfortable, where that's fashionable,
that's at of price everybody can afford, and you know,
really trying to stay on that same focus and making
sure that the product speaks loudly to the audience that
it's going after.

Speaker 12 (53:02):
So, how have footwear trends changed over the years?

Speaker 6 (53:06):
If you've been in this business, you said thirty years,
so it seems like things have changed a lot.

Speaker 4 (53:11):
Yeah, Well, so you know, I mean, I'd say the
biggest change in footwear has probably been the entrepreneur, like
the in the office business, you know, suit and tie. Obviously,
business has become a lot more casual over the years,
and there's a lot more hybrid footwear out there and
stuff like that. So, you know, coming up with product
that you know can go from the gym to the
boardroom has been something that's been a real focus of

(53:34):
the footwear industry, and it's constantly changing, you know, from
athletic brands dipping their toes into more fashion and fashion
brands dipping their toes into more athletic. What we saw.
The big opportunity we saw is we spent a lot
of time in airports. Obviously we're going to visit clients,
or we're going to visit you know, chain, or we're
going you know, to see a you know, an international

(53:54):
trade show. Spent a lot of time in airports and
you know, looking around at people's feet, you know, what
we start to see was a lot of people wearing
technical running shoes because of the comfort and the multi
use of them. So what we wanted to do was
take that mindset of we can make shoes that are
just as comfortable, but really focus it on multi use.

(54:14):
You know, you're going to fly to London and walk
around and hang out in Piccadilly Circus, you know, you
want shoes that are going to be comfortable for that
full day walking. Or if you're going to fly into
New York City you want to walk around Central Park,
or you have that business meeting on Avenue of the Americas.
There's a lot of different things that you can do
with versatile footwear, and that's really what we wanted to
focus on, and also the innovation of footwear. We really

(54:35):
wanted to focus on innovation as well. Being in the
footwear industry. Traveling a lot, sometimes you show up at
an airport and your bags don't show up. It seems
like every time I fly through Charles de gaul in Paris,
there's some sort of baggage strike or something like that.
So my bags don't necessarily make it all the time.
So luckily I was wearing a pair of our shoes
that really could transition from all night travel to a

(54:58):
meeting that I had with a large in Paris, and
you know, it was more of a buttoned up type
of meeting, so I had to run and go buy
some slacks and a nice shirt because I wasn't necessarily
prepared for that. Shoes. Yeah, the shoes made the transition.

Speaker 12 (55:11):
So what experience did you have before getting into the
shoe industry that made you attracted to the shoe industry.

Speaker 4 (55:20):
My entry to the shoe industry probably different than ninety
nine percent of people that are in the shoe industry.
I actually got into the shoe industry I was working
at a skateboard shop in Los Angeles. I'm born and
raised in LA I was really into skateboarding as a kid.
I was working at a store and we had a
lot of professional skateboarders that would come in, you know,

(55:40):
every month after they get their monthly shipment from the
companies that they were representing, and they would trade in
their products basically or sell their extra products to the
store for extra spending money. And it was during a time,
this was kind of in the early nineties where there
wasn't a lot of action sports specific footwear outside of
Vans and a few other brands at the time. And

(56:02):
in the store, you know, we we couldn't get enough
product in the store. So, you know, we sat down
myself and the owners of the store and a couple
other partners who said, God, shoes are going to be
huge in this industry, let's let's start a shoe company.
So we started a shoe company. You know, we built
it up, built a portfolio of brands, and the rest

(56:23):
is kind of history. You know, it's a different entry.
You know, don't come from the athletic world. A lot
of people in the industry either come from you know,
running or technical use footwear. Mine just came from, you know,
jumping downstairs when I was a kid.

Speaker 6 (56:36):
Well, being in the shoe business has got to be
very competitive.

Speaker 4 (56:39):
It's a very competitive world. And you know, the good
thing is that I mentioned it's small industry, and there
is a camaraderie around the companies as well. So even
competing companies. You know, when we're next to somebody who
we view as a competitor at a show, you know,
there's a lot of that talk between each other, Hey,
how's this working for you, how's that working for you?
So it is a it is a helpful community, but
it's also cutthroat as well. I think one of the

(57:01):
things that we're doing to differentiate ourselves is we're going
beyond just the footwear. You know, we're trying to Again
I mentioned innovation in the footwear, but we're also trying
to be innovative and how we present our brand and
how we present our future to people. So we've dedicated
a lot of time and efforts into coming up with
new technologies. We have on our website right now a
technology called the Wandercast, and it's for that traveler and

(57:24):
anybody can go on to our website look at the wandercast.
It's right on you know, the header. If you're traveling
anywhere in the world, it will give you know, you
put in where you're traveling and when you're traveling, and
it'll tell you what's the average temperature during that time
of the year, what can you expect?

Speaker 5 (57:38):
What is your website and can you spell it?

Speaker 4 (57:41):
Yeah, Our website is www dot mecos nykos dot com
and also all of our social media's at micos as well.
The wandercast is something that people can use to know
what they're going to expect. You know, when you're planning travel,
and since we're travel focused, you're not planning it for tomorrow.
You're usually planning it month out in advance. So knowing

(58:01):
what average temperatures are knowing what average weather is like.
And then the website's really smart and intuitive as well.
It'll give you kind of recommendations from our website. But
it's a really cool thing that we developed and got
a lot of button.

Speaker 5 (58:12):
So we have to give the man who walked ten
thousand miles a chance to time in here on this
shoe company. Well, what do you.

Speaker 2 (58:20):
Think I could have used those shoes? I'm looking forward
to your shoes, Jery, cause I think it's a terrific idea.
Consider that you've got a client with me for sure awesome.

Speaker 4 (58:29):
And that's exactly what we're trying to do is just
make it easy for people and pack more experience into
your trip, not more shoes.

Speaker 5 (58:36):
I will say, shoes do make me happy, but I
think it's definitely a difficult industry. There are so many
options for people in the shoe industry. But it does
sound like you have a specific niche that has been unmet, honestly,
because I would like a pair of shoes that I
could chomp through New York and through the subway and
all that stuff with. This is the thing I like
the very most about your brand is that I have

(58:58):
wide feet, and you have shoes for women's wide feet.

Speaker 4 (59:01):
There's a global standard and foot where everybody's different, and
to make shoes for everybody is part of our why
as well. When we sat down, you know, we talked
about narrows and wides and mediums and making sure that
we had products for everybody.

Speaker 5 (59:14):
Miko's dot com go look at the shoes. I looked,
and the price point amazed me too, you know, especially
for wide foot shoes. I used to pay them through
the roof for those. The price points are very good
on their website for these shoes. So with that, we're
going to take a break. Listeners who are listening to
the Passage to Profit Show with Richard Elizabeth Gearhart our
special guest today Carl Barney, and this has been the

(59:36):
Happiness Show, but we're not talking happy yet. We have
more happiness to come.

Speaker 9 (59:42):
I am a non attorney spokesperson representing a team of
lawyers who help people that have been injured or wronged.
If you've been involved in a serious car, truck or
motorcycle accident or injured at work, you have rights and
you may be entitled the money for your suffering. Don't
accept an offer you get from an insurance company until
you talk to a lawyer, and we represent some of

(01:00:04):
the best personal injury lawyers. You can find, tough lawyers
that will fight to win your case, and they're so
good they stake their reputation on it by only getting
paid if you win. So if you've been in a
serious car, truck, or motorcycle accident or heard on the job,
find out today for free what kind of compensation you
may be entitled to call the legal helpline right now.

Speaker 8 (01:00:27):
Eight hundred four nine two seven oh one four eight
hundred four nine two seven oh one four eight hundred
four nine two seven oh one four. That's eight hundred
four nine two seventy fourteen.

Speaker 6 (01:00:42):
It's Passage to Profit. Now it's time for Noah's retrospective.

Speaker 5 (01:00:47):
Noah Fleischmann is our producer here at Passage to Profit,
and he just has a way of putting his best
memories in perspective.

Speaker 13 (01:00:54):
We're just going to have to do something about all
the fast advancing technology and consumer electronics out there.

Speaker 4 (01:00:59):
These days.

Speaker 13 (01:01:00):
We can't even enjoy or appreciate a new gadget or
device before we have to change or upgrade it without
even enjoying or appreciating.

Speaker 5 (01:01:06):
The one that we already have.

Speaker 13 (01:01:07):
You know, when I was a child growing up in
my uncle's home in the nineteen seventies, we had a
black and white television set and I loved it. We
had friends and family with color TV, and I'd seen
plenty of it, but I wasn't impressed.

Speaker 6 (01:01:17):
The Wizard of Oz.

Speaker 13 (01:01:17):
Looked great to me in black and white. More importantly,
television was a very important part of our lives as
a family unit. It gave us the chance to sit
around the living room together and enjoy something without any
disputes or issues. That all changed when my uncle came
home one night with a brand new Zenith Chroma color
television set. It was one of those one week trials,
and it was the longest week of my life. And
it didn't even last a full seven days. No matter

(01:01:39):
what was on the screen, it caused a dispute in
the living room. This is too yellow, that's too blue.
Can you do something about his orange hair? I was
just praying for the black and white TV to come
back so I could enjoy my television shows again. Well,
soon I got my wish. After about four days, everyone
got so tired of fighting they sent the color TV
out of the house, peace at last. You know, there's
advancements in radio too, high definition, digital, all those sorts

(01:02:03):
of things, and they're wonderful, but for me, I still
like to listen in black and white.

Speaker 1 (01:02:08):
Now more with Richard and Elizabeth Passage to Profit.

Speaker 5 (01:02:12):
Now we're down to secrets of the entrepreneurial mind.

Speaker 4 (01:02:16):
I don't think it's much of a secret, but it
is a focus to never vary off of your target,
you know, staying focused, setting that goal, knowing who you're
talking to, making sure that everything that you're doing is
connected to that target. And if you stay that course,
and if you're diligent, you're well rested, and you're happy,
then you're going to make it to the goal. And
success will find you in different ways, whatever you define

(01:02:39):
as your success.

Speaker 5 (01:02:40):
I think everybody's kind of been saying the same thing
almost right, you guys.

Speaker 3 (01:02:44):
Yeah, it's amazing how you brought us together. We didn't
even know each other. Then are vibing and you have
similar philosophies.

Speaker 5 (01:02:52):
Every once in a while we have a show like
this where everybody just meshes and it's really cool.

Speaker 2 (01:02:58):
You know, that's really important. A central purpose we have
the central purpose, a core purpose, that thing that is
central to our life, and every day and every week,
every month, knowing that purpose, formulating the purpose, you don't
know it, finding it. But what about opportunities. Let's look
at all the different opportunities we can pursue, focusing more

(01:03:20):
on opportunities, not not ignoring problems, but if necessary, ignore
them or put a band aid on them because they
really didn't need to be solved. Let's pursue pursue opportunities.
And the other thing that really made a big difference
when they started to say what's working? How will we
being successful? Identify those things in the business clearly and

(01:03:44):
thoughtfully and talk about them and think about what is
working for us, what is being successful, and then taking
it and reinforcing it, pour resources into it, make a
big deal out of success because that's, after all, what
we're trying to achieve. Then making it grow. You can't
ignore problems, but focus more on opportunities, but definitely identify

(01:04:07):
success and make it bigger.

Speaker 5 (01:04:10):
But I also feel like successes need to be celebrated.
Would you agree with that?

Speaker 2 (01:04:14):
Oh, absolutely, identify it, celebrate it, but also acknowledge those
that made it possible. If it's yourself, then go out
and buy a new car or treat yourself. But if
it's one of your executive team your employees, rewards are
just so important. Identify somebody that's done something special, achieved something,
made a goal, and then reward them. And one of

(01:04:36):
my favorite awards was finding the best restaurant in town,
something that most people couldn't afford to, and then giving
that restaurant your credit card and say there's no limit,
but I want you to entertain special guests, and you
would name the executive or the employee that did something
special and tell them go to this restaurant with your spouse.

(01:04:59):
It's very important that they have taken along the spouse
because frequently the spouse sale of the partner is maybe
has to sacrifice evenings and weekends too. So go to
there and order anything you want and have a wonderful time.
That was always a wonderful reward for people, and I'd
love to do that.

Speaker 5 (01:05:18):
So if you can give somebody a good experience like that,
I think that can really be important.

Speaker 6 (01:05:23):
Yeah, that's great. Passage to Profit is a nationally syndicated
radio show appearing in thirty eight markets across the United States.
In addition, Passage to Profit has also been recently selected
by feed Spot Podcasters database as a top ten entrepreneur
interview podcast. Thank you to the P two P team,

(01:05:43):
our producer Noah Fleischman and our program coordinator Alicia Morrissey,
our studio assistant risicat Busari, and our social media powerhouse
Carolina Tabarees. Look for our podcast tomorrow anywhere you get
your podcasts. Our podcast is ranked in the top three
percent globally. You can also find us on Facebook, Instagram,
x and on our YouTube channel. And remember, while the

(01:06:06):
information on this program is believed to be correct, never
take a legal step without checking with your legal professional first.
Gearheart Law is here for your patent, trademark and copyright needs.
You can find us at gearheartlaw dot com and contact
us for free consultation. Take care everybody, Thanks for listening,
and we'll be back next week.

Speaker 1 (01:06:25):
The proceeding was a paid podcast. iHeartRadio's hosting of this
podcast constitutes neither an endorsement of the products offered or
the ideas expressed.