Entrepreneurs: Belonging as a Business Strategy with Dan Berger + A Jewelry Brand with Soul with Sophie McGown

Episode Transcript

Speaker 1 (00:00):
The following is a paid podcast. iHeartRadio's hosting of this
podcast constitutes neither an endorsement of the products offered or
the ideas expressed.

Speaker 2 (00:09):
I love the magic that happens when people get together.
Events and meetings are the second oldest form of human interaction.

Speaker 3 (00:16):
There was sort of a bit of a calling and
an opportunity for me to really be the creative person
that I knew I always was supposed to be.

Speaker 4 (00:24):
I'm Richard Gerhart and I'm Elizabeth Gearhart. Are you thinking
of starting a business or have one you're trying to grow?
Stay tuned.

Speaker 1 (00:33):
Ramping up your business. The time is near. You've given
it hard, Now get it in Gear. It's Passage to Profit.
With Richard and Elizabeth Gearhart.

Speaker 5 (00:44):
I'm Richard Gearhart, founder of Gearhart Law, a full service
intellectual property law firm specializing in patents, trademarks, and copyrights.

Speaker 6 (00:51):
And I'm Elizabeth Gearhart, not an attorney, but I do
marketing for Gearhart Law. And I am the founder of
Gear Media Studios, a full service podcast studio.

Speaker 5 (01:00):
Welcome the Passage to Profit, the Road to entrepreneurship, where
we talk with entrepreneurs and celebrities who tell their stories
about their business journey and also share helpful insights about
the successes that they've had. We have a very special guest.
His name is Dan Berger, hospitality entrepreneur, best selling author
and founder of Assemble Hospitality Group.

Speaker 6 (01:21):
And then we have an amazing guest, Sophie McGown, and
she has earsas you have to go on our website
and look at her jewelry. It is so beautiful and
the stories behind it will blow you away absolutely.

Speaker 4 (01:34):
And later on we'll hear from our friend Alisia Morrissey,
a great jazz singer, and we've got secrets of the
entrepreneurial mind.

Speaker 5 (01:42):
But before we get to our distinguished guests, let's talk
about something millions of Americans are dreaming about right now,
starting their own business. Two and five Americans are business
owners or thinking about starting their business. And so we'd
like to ask our panel, what was the moment you
knew it was time to start your business. Was it
a light bulb moment or a moment of total delusion.

(02:05):
Let's go to Dan first.

Speaker 2 (02:06):
Dan, Yeah, I'd be lying if I said that I
ever wanted to start a business. For me, it was
one of those things that happened somewhat naturally. I was
pretty bored in my job after school, and I thought
to myself, well, how do I pass the time? And
to pass the time, I just started building a quick
web application. At the time, it was seeding charts for weddings.
And I met a friend and I enjoyed working with
that friend more than I enjoyed building the business. And

(02:29):
we started the business, and very soon thereafter, I said, well,
this is kind of fun.

Speaker 5 (02:33):
Let me go full time.

Speaker 2 (02:34):
He had a different definition of work ethic than I did,
so we parted ways and I continued on my own.

Speaker 5 (02:39):
So you worked less than he did.

Speaker 2 (02:41):
You know, it's interesting. I ended up selling my company
for a lot of money. And even though.

Speaker 5 (02:46):
It was like a halve million dollars, right for one
hundred million bucks.

Speaker 2 (02:49):
And even though he left day like ninety, he ended
up making a million bucks because he stayed on. And
you know, we initially had five percent and that slowly
became one percent because as people invested, percentage got diluted.
But he ended up making a million bucks when I
sold for only ninety days of work.

Speaker 6 (03:08):
Wow, Well, how do I get a gig like that?

Speaker 5 (03:12):
He was smart to hook up with you Sophie, tell
us about your decision to start your business. Was it
a light bulb moment or a moment of total delusion?

Speaker 3 (03:21):
I think that well. When I was very little, my
parents moved us from England to Scotland and they opened
a hotel. And I always remember being quite young, and
maybe I was about sort of eight or nine, and
my parents would say that they watched me go into
the hotel and take what we call a dumb waiter
so it was full of cutlery and crockery and things

(03:43):
like that, and push it up the driveway. And there
was a bridge with it with like a tunnel underneath
at the top of our driveway, and I pushed it
all the way up there, and I rolled it all
the way down this embankment, and I wanted to start
my own cafe at the top of the driveway underneath
this bridge. So I feel as if it's all started

(04:04):
from when I was when I did this little journey
of opening up my own little cafe. But it's been
in my blood since I was very little, with my
parents having their own hotel and I've operated that for
a long time with them. But to start Earsass was
an opportunity like so many other people in the first
lockdown where I had guilt free time off and that's

(04:28):
you know, having time off when you own a hotel
and restaurant is there's not a lot of that time
that you have off. So being at home and being
able to think of something that I loved so much
to do. And I have always had such an obsession
with jewelry and color and fashion and studied fashion as well,
So it was definitely a moment where I thought, right,

(04:50):
I think that some people are going to be on
a lot of zoom calls and homeschooling, and I think
they're going to need some fabulous, big bold earrings to
get through the hell of homeschooling.

Speaker 4 (05:06):
Thank God would have to do that.

Speaker 7 (05:07):
Well.

Speaker 5 (05:08):
I love your story about starting a business as a
young girl. I think a lot of entrepreneurs have that
history of trying to start some sort of business when
they're very young. Not everybody, right, but I think if
you fall into that category, you definitely have an entrepreneurs
streak for sure.

Speaker 3 (05:26):
Yeah. I agree. Yeah, I think I saw it from
my parents as well, how hard they worked, and my
dad doing seven days a week and sort of eighteen
hour days in the kitchen, and I just thought, I
want that. I want to work that hard and be rewarded.

Speaker 5 (05:42):
That's great. I love that work ethic and it's refreshing
to hear people say that that's what they aspire to,
to put that kind of effort in.

Speaker 4 (05:49):
Yeah.

Speaker 5 (05:50):
So Elizabeth, Well.

Speaker 6 (05:52):
Like Sophie, my grandparents were entrepreneurs. They always had their
own businesses. And I grew up in Seattle, and Seattle
had the public market, and I remember as a little
kid they had a stall at the public market selling
costume jewelry, not like your some and I would go
down there and hang out at the market and hang
out at the stall, and I didn't actually do anything

(06:12):
except watch, but it was kind of fun to go
down there and have a booth and sell jewelry. They
didn't do it every summer, Yeah, And I think that
was kind of the start. And my mother was always
coming up with ideas. My mother was brilliant and she
was an idea factory. But she never had the money
or the time really to follow through and start a
successful business. But she tried a few times, and I

(06:34):
think had she had a little more support, she could
have really been a successful business woman.

Speaker 5 (06:39):
I remember her idea of having sit up bathtubs, bathtubs
that you could sit in right, And this was like
years before they became before the.

Speaker 6 (06:48):
Walck in tubs the tub, but there was a Japanese
patent on it, so she couldn't get a patent. But yeah,
she had some pretty ingenious ideas. She had one for
a window covering to avoid theft that was easy to
get on and off but couldn't be taken on and
off from the outside, but she just didn't have any
backing to do anything with it.

Speaker 4 (07:05):
So I kind of grew up in an idea factory.

Speaker 3 (07:08):
Brilliant.

Speaker 5 (07:09):
Yeah, I really never aspired to be an entrepreneur. I
was always encouraged by my family to get a good
job and climb the ladder at some big corporation. That
was their definition of success, and starting my own practice
was never very appealing. But I ended up leaving this

(07:31):
big company mostly because I was so frustrated with the
way it was managed, and I thought, hey, you know,
I can screw things up on my own just as
much as they're screwing things up right and probably get
paid a little bit more for it. So I ended
up starting your Heart Law with the encouragement and support
of my co host, and it turned out to be

(07:52):
the best decision I've ever made professionally. I really like
to think of the law firm as my canvas, and
I get to express my creativity through the business decisions
that I make, how we market the firm, who we hire,
all of those things, and so I think of work
as a self expression as well as a way to

(08:13):
pay the bills. And it's really turned out great. So
I look back at it now and I said, I
must have been crazy to do this, But in the
end it worked out okay. Very happy about that. So
now I'd like to turn our attention to today's guest,
a visionary entrepreneur, a hospitality innovator, and a best selling
author with a sprinkle and a dash of Idaho tossed in.

(08:36):
Dan Berger is the mastermind behind the Assemble hospitality group,
where the mission is to help teams bond somewhere better
than a conference room. He's also the author of The
quest a Guide to Finding Belonging, because let's face it,
wi FI isn't the only thing that we're all searching for.
So welcome to the show. Dan. It's a pleasure to
have you, why don't you tell us what you're up

(08:58):
to these days when.

Speaker 2 (08:59):
I'm I help to these days. The answer is, it
depends on the day. But right now I'm up to
raising a seven month old. I'm an older dad. I'm
forty three, and my wife and I have gone through
an exceptionally trying time to have kids.

Speaker 5 (09:13):
We got married later in life.

Speaker 2 (09:14):
She's forty two and forty three, like I said, and
you got married two years ago, and she's been on
twelve fertility treatment cycles. So we have an IVF miracle baby.
I'm enjoying that very much, and all the trials and
tribulations of that, and being an adopted you know, it's
even more of a joy for me to have my
own family and see my own blood in my home.

(09:36):
So that's what I'm spending my time on. But I
know your question was probably focused on more professionally.

Speaker 6 (09:41):
Well, this is great because I think more people should
focus on their babies. You know, I can take a
break from work, but if you take a break from
your kid's life, you don't get that back.

Speaker 2 (09:52):
That's interesting you say that, because I do think that
I know so many people who are my age who
now look back and wish they'd spend more time with
their kids.

Speaker 5 (10:00):
And part of the gift of entrepreneurship.

Speaker 2 (10:03):
Is to be able to pave your own road later
on in life, even if you just have a small
nest egg, like to buy a house or put it
down beayment on the house. It just happened working out
this way. I didn't really mean to, but having had
success in my thirties allowed me to lean in to
all the things that I really was missing, spirituality, family.
I never owned a home, you know, before I turned forty.

(10:24):
So it just allowed me to do all these things
that are quote unquote normal and a lot of people
do while they juggle other things. And now that I've
focused on professional life, I can focus on personal life
a little more. So there is a benefit of starting
a business early and starting a family a little later,
in my opinion, and I'm very grateful.

Speaker 4 (10:42):
I think you bring up a super good point.

Speaker 6 (10:45):
People may look like they have their act totally together,
and nobody actually does, you know what. And everybody's got
challenges and trials and tribulations and we all just have
to power through it as humans. But I think we
also need to give each other a little bit of
a break because you don't know what someone's going through
at any given time. But as an entrepreneur, you can

(11:07):
challenge yourself and kind of try to overcome that, I think,
and you can also take a break if you really
need it. It's harder to do when you're in corporate Dan.

Speaker 5 (11:15):
If you've made one hundred million dollars or some chunk
of that, whatever it is, it's in the millions, how
do you still find the motivation to keep going? What
is the source of that drive?

Speaker 2 (11:26):
You know, there's a blind melon song. Keep on dreaming, boy,
because when you stop dreaming, it's time to die. And
for me, in my Jewish faith, you know, we believe
that than the shama, the soul is going to be
here when you die, and your job as the person
who carries that soul is to make it better. Work
is an act of self expression and I couldn't agree more.

(11:49):
You know, I have a cleaning commercial cleaning business in town.
We'll do a million and two in revenue this year,
and that's giving opportunities to people who don't speak English,
to people who just were trying to get by about
starting small businesses that will help one or two people
here and there, and I just love what comes out
of creating a business.

Speaker 5 (12:07):
I'm always doing that.

Speaker 4 (12:08):
I wanted to ask Dan about Assemble Hospitality Group.

Speaker 6 (12:12):
I think it's a very cool idea and I know
there's a lot of beautiful places in Idaho where you
can do this.

Speaker 4 (12:18):
Because I've been there.

Speaker 6 (12:20):
But what gave you the idea to start and can
you explain what it is for the listeners?

Speaker 4 (12:24):
Please?

Speaker 5 (12:25):
Absolutely.

Speaker 2 (12:26):
When I was in my last company, Social Tables for
the listeners, Basically our software was event design software, so
basically figuring out where the tables go, where the chairs go.
And we had six thousand customers all over the country.
So if you've had a wedding or a bar mits
or Kinsinera, our software is probably used to plan it.
On the hotel side, our software was used for about

(12:47):
a million and a half events per year in the
United States. And I love the magic that happens when
people get together, whether it's the kind of bumping into
somebody to conference, or whether it's an all day meeting
with your executive team to figure something out, or it's
sitting down with a couple of business partners and jamming
out of marketing strategy. My joke is that events and
meetings are the second oldest form of human interaction.

Speaker 5 (13:10):
Let that settle in.

Speaker 4 (13:12):
I know what you mean.

Speaker 2 (13:14):
Yeah, the magic happens when people are in small rooms,
small groups, in small rooms. You're not going to decide
to cure cancer in an all hands meeting with your
in your big meeting. You're going to do in a
small room with your executive team. And I realized the
most joy I had when I work with my work

(13:35):
with my team was putting together that strategy, that go
to market strategy, that the big vision, that five year
goals whatever. We had a thing we called vivid Vision.
Cameron Harold wrote writes about this about just writing anybody
listening can do this, write down just a narrative of
what the business looks like in five years as if
you're in that present.

Speaker 5 (13:54):
Day and love it. I love to do that stuff.

Speaker 2 (13:58):
So I thought, well, how do I create magic spaces
that actually do this? And there's a formula. It's not
just oh, let's be abd a retreat center in the
middle of the woods. We have a very specific formula
because there's a very specific need. The need is places
for teams to come together, especially in a hybrid work environment.
The need is for people to come together, especially as
AI rules or life, and we want interaction beyond the screen.

(14:19):
And the need is for more belonging on teams because
we feel more distant, our lives are more busy. So
the criteria is basically urban kind of emerging city. So
Boise is the first place. Looking at Bosman, Santa Fe,
Santa Barbara, other emerging cities that have something special to offer,
only no more than twelve sleeping rooms and close to
the airport. And I call them micro resorts for that reason.

(14:41):
So it's a micro resort with some meeting space, some
meeting from sleeping rooms, and a place for teams to
really jam out and just do the fun stuff.

Speaker 5 (14:49):
That's great. We have more time with Dan coming up.
So you are listening to Passage to Profit with Richard
and Elizabeth Gerhart, and don't forget to experience other episodes
of Passage to Profit by subscribing to the iHeart app, Facebook,
Instagram and YouTube. Just look for the Passage to Profit
show on any of these platforms. We'll be back right

(15:09):
after this.

Speaker 8 (15:10):
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a normal guy in his fifties. He had back surgery.
About two years ago, Bill was in a lot of pain.
He dealt with his pain by taking the percocets as
doctor prescribed for him. Bill took more and more and
more of them to help with the pain until one
day the prescriptions weren't enough to get rid of Bill's pain.

(15:32):
Then one day Bill found someone to help him get
rid of the pain with illegal drugs. He didn't need
a prescription for best. Forward to today, Bill lost his
job and his family. The only thing he does have
is his drug dealer. If you know Bill's story and
you don't want to end up like Bill, call the
Detox and Treatment Helpline right now to get away and

(15:53):
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Speaker 1 (17:10):
Back To passage to. Profit once Again Richard and elizabeth gearhart.

Speaker 4 (17:15):
And, Our Special.

Speaker 6 (17:15):
Guest dan berger and boy is. This guy amazing he's.

Speaker 5 (17:19):
Built and soul going kind, of deep? Today aren't we.

Speaker 6 (17:22):
And we are going a, little deep today which is
really cool because entrepreneurs don't always. Get THAT chance that's
i think they why they have all these coworking, spaces
and stuff so people get a little. More human interaction
we've been going, very human today but now we're going
to shift gears A little because dan has some great
ideas on how you can start a business with add a.

Speaker 4 (17:42):
Lot of capital dan. Take it AWAY, SO.

Speaker 2 (17:44):
During covid, I you KNOW i just i saw my
last business, in twenty eighteen stayed on four year to
integrate it TILL, twenty NINETEEN covid and i was the.
End OF nineteen so, covid STARTED happening and, i, WAS
like well i CAN'T do what i planned to. Do
post EXIT why don't i just take a road trip with.
A couple buddies and we got, in the car and
what it was supposed to be a two Week trip
to florida ended up being a four month row TRIP,

(18:06):
across the us covered fifteen thousand miles and slept in.
Eighteen DIFFERENT cities and I got to idaho and fell in.
Love WITH it but, i, was like WELL what do?
I DO now because I was like i kind of want.
To STAY here and i Joined the Local, chamber of commerce,
AND you know i. Added my name it was like
a thousand bucks a. Year OR something so i added
my name to THE director and i was the only
person who was, like an individual and, it said investor

(18:27):
and AT the time i. Wasn't really investing SO one
day i get a call about A month, after i
joined and this guy on, The, Other, end hello Dan,
my name nicola. LOOKING for, business i, Said all right
i'm talking. To this guy, GOT nothing new i. Just
got here we met for a cup of coffee and
he told me that he wants an investor for. His
cleaning BUSINESS, and then, I you know i started digging,

(18:48):
a LITTLE deeper and i realized this guy was being
taken advantage of. By his employer his employer was trying
to get him to buy his business. By RAISING capital, so,
i said dude why don't we just sign and noncompete
with the current, customers you have which is, like a
dozen and let me give you a little bit of
money and you can start a cleaning business and. We'll
be partners we, came to terms And the point i'm

(19:08):
MAKING is, what I did and i didn't REALIZE this
is i was running basically a search, a search fund
and a search fund is a way to get paid,
by a searcher. Someone like me, i'm THE searcher and
i pay somebody for about a year's, worth of salary
and they go find a business.

Speaker 5 (19:25):
They want to.

Speaker 2 (19:26):
Acquire and operate it's a very good way of becoming
an owner operator without actually. Establishing the business and that's.
Exactly what happened so that might be a. Really good
idea so then who?

Speaker 9 (19:36):
Owns?

Speaker 4 (19:37):
The business?

Speaker 2 (19:37):
Dan great question so this, is. All negotiable right it
started out by. BEING ninety ten, i was ninety. He
was ten and then we set some parameters in the
terms that as the business, GREW in revenue, i should
have by THE way done i learned should have done.
An according profits, because anybody revenue you're just, growing really
fast started burning a.

Speaker 5 (19:56):
Lot of cash but.

Speaker 2 (19:57):
We did it once you get to a million, dollars
in revenue we get to fifty to fifty after you
pay me, back my loan it doesn't matter some renegotiation that,
loan became. Equity doesn't matter bottom line is the business
is doing great now and you know he's. A great
operator so you each own.

Speaker 5 (20:12):
Half, of it yeah we each own half, of it.
Now that's right so what did you see in him
that made you want to go into. Business, WITH him
well i.

Speaker 2 (20:19):
Have a soft spot For immigrants because, i'm AN immigrant
so i know that. The immigrant, Work You know, mark
cuban says immigrants get.

Speaker 5 (20:25):
The JOB done but i. Couldn't agree more and at
the end, of the day.

Speaker 2 (20:27):
We're all immigrants we're a, nation of immigrants whether it's
first generation, Or fifth generation so immigrants get. The job
done so THE number ONE i was i was emotionally,
connected TO him but i don't have to just. Just
a plus, in my opinion his work ethic was. Second, To,
none okay richard this guy came here, to play basketball
didn't speak A word Of, english from serbia and then
nights and weekends he was cleaning toilets to pay for his.

(20:50):
Kids BABY food, and i said this IS the guy
I want to it's just. The work ethic it's, just
to me there's two things, successful entrepreneurs have and that's coachability.
And work ethic anything else is cherry on the top
work ethic because people who work harder are more likely to.
SUCCEED full, stop i mean even if they fail most,
of the time because, they're working harder they're. Likely more

(21:12):
successful they're likely to succeed. The tenth track the. SECOND
is coachability i don't, have the, space the patients or
the resources to work with anybody, that's not coachable because if,
you're not coachable then it's just going to take longer.
TO get you i can get, you to water but
you're not, going to drink and that's just not that's
a waste. Of everybody's time, so by coachable you mean

(21:34):
somebody who's going to. Take, your advice yes and. Take,
my advice, commit you know. To professional growth listen to,
podcasts like, this read, books read articles, subscribe to newsletters.
See cop mendorship ask for. Advice from, People play dumb,
just play. Dumb ask questions you, don't know everything and

(21:55):
you when you're starting and just doing even when you're
thinking about, a bit, business you know, doing customer development
the idea of going, to potential customers, Talking to them i'm,
thinking about this. Thinking about that AND, nowadays with AI all,
these ai tools we can build a platform like. That
very quickly you don't need, to know coding you don't need.

Speaker 5 (22:13):
You can create test products.

Speaker 2 (22:15):
In a second you can literally do what's, called vibe
coding which is just TALKING to an ai and it
codes for you and you can come up with A,
with an mvp a, minimum viable product get, feedback on
it and just. See what happens so the experimentation is
my second piece of advice, for the folks. Saying a
thing you don't have to quit your job and raise.
Millions of dollars you can build. Something right now it

(22:36):
can even start. As a, newsletter you know maybe you're
a truck driver and you have some observations about gas
prices because you're all.

Speaker 5 (22:43):
Over the country start a newsletter.

Speaker 2 (22:45):
About gas prices it's just the smallest things that can really.
Become big things and it's just about tiny experiments. To
constantly try so on, the coachable piece do you think
it's possible to push somebody beyond? Their comfort zone so
did they learn new skills or do they have to
be pretty much self motivated. To do that it's a.

(23:05):
VERY good question i think it's related to is, leadership
you know? Taught or born you're born with it. Or,
TEACH it look i think unfortunately a lot of people
skate by that's just the, eighty twenty rule. And that's,
okay you know there's People who prioritize, idaho for, example
wonderful state but it's it's a work, to live state

(23:26):
not a lift. To work, state you know people come
here and they want, to enjoy lifestyle and a lot,
of entrepreneurs here but they're sole proprietors because they want
to do. Their own thing. THAT'S totally fine i think
you have to. First understand yourself, that's self awareness because.

Speaker 5 (23:39):
If you don't, want to grow.

Speaker 2 (23:40):
That's totally cool just don't pretend like you do understand what.
Your PRIORITIES are and i believe, that people, would you
know priorities to grow have to be coachable, at that
point because you can't just grow on your own unless.
You're a savant but coachability, only comes with, in my
opinion people who really have bigger dreams than being just
like a.

Speaker 5 (23:59):
Sole proprietor, or you know very. Very small business and.

Speaker 2 (24:02):
There, was a, time you KNOW, especially during covid when
this idea. Of hustle, Porn You know gary vaynerchuk was
accused of. Proliferating hustle porn it's just like work, your
butt off, like don't sleep and like the reality is he's.
Kind of, right you know you do need to make
sacrifices and sleep less and.

Speaker 5 (24:19):
All that stuff if, you want, to you know go.
ABOVE the, fray i mean how else are you?

Speaker 2 (24:24):
Going to differentiate, if everybody's, working you know nine to
five and everybody's putting, in you know let's just say
seven out of, ten.

Speaker 5 (24:31):
Work effort everbody's gonna be in. The same place you gotta.
Have an advantage you have.

Speaker 6 (24:35):
To do the pieces of the business that you really
don't like. Doing that, much you know you have to,
clean the, TOILETS.

Speaker 2 (24:42):
You know, i mean right, it's really, easy you know, to,
be like, oh, YOU know landscaping i want.

Speaker 5 (24:48):
To do landscaping.

Speaker 2 (24:48):
Everybody's doing landscaping there's everbody's.

Speaker 5 (24:50):
GOT a yard i want. To do landscaping that's.

Speaker 2 (24:52):
The red ocean all the sharks are biting each other's heads.
AND tails off i advise to pick the most niche.
Type of busines if you want to, be an arborist
go become a, specialized pine arborist the, most specialized thing
because that really defines. Your target market and the easier
it is to find, your target customers the easier it is.

Speaker 5 (25:13):
To Be successful because.

Speaker 2 (25:15):
I'd rather have a list of one hundred qualified customers
than a list of one thousand.

Speaker 5 (25:19):
Potentially, QUALIFIED customers.

Speaker 2 (25:21):
Absolutely i really like very niche service businesses and everybody
listening it's. Got a skill, LIKE for example i. LOVE
saltwater fish i have a couple of quareums. In my
house you know how many aquarists There Are. In bois idaho,
There's LIKE twelve so i get start a very, like high.
End you know so my point it's probably. A bad
example let me. GIVE another one i, love Home automation

(25:44):
so i'm actually right now thinking about. Franchising home automation
there's a new franchising company and, that's MY specialty and
i like it. Because it's mobile we go to you
very low startup costs one hundred and twenty five grand compared,
to other franchises And it's something.

Speaker 5 (25:58):
I'm really understood so, it's you know it's. The three
CIRCLES what do i?

Speaker 2 (26:02):
Know and love where is there an opportunity, in the
market AND where can i fit in with with?

Speaker 5 (26:07):
My financial needs and. Don't forget too dan is the author,
Of A, Book The Quest the Definitive Guide. To finding
belonging you can Enjoy more of Dan's wisdom there where can?
People find you.

Speaker 2 (26:20):
They can find me on Social at DAN berger d
A N b e R g e r it's probably.
The best Place and then danjayberger DOT com D a
n J Like m JOSEPH berger B r g.

Speaker 5 (26:31):
R dot com it's really been a pleasure to have
you on the show TIME now for Ip in the
news as an, intellectual property lawyer this just has to
be one of. My, favorite segment yes.

Speaker 4 (26:43):
Mark up a win for? The, content. Creators yes yay, so.

Speaker 5 (26:49):
Of course, as you know WE are a i artificial
intelligence fans here at, passage to profit but we are
also concerned that a lot of people who have put
in a lot of creative work over the years are
not getting credit or their creations are getting subsumed by
this huge. Artificial intelligence machine and so people who design

(27:12):
things like, jewelry for example or they create blog posts or,
content or movies that information gets put INTO the chat
gptai data set and then that information is used to.
Create new things the content creators never get any, compensation
for this and they have no say in whether or. Not,

(27:34):
it's used well we just recently found out about a
license Deal, now between amazon WHO has an ai engine,
artificial intelligence engine And The new york times great. Creator,
Of content yes and by licensing Their, database to amazon

(27:54):
they'll get Compensation for allowing amazon to use this content.

Speaker 4 (28:00):
TO build their ai engine and TO develop.

Speaker 5 (28:03):
Their ai engines and hopefully this is the start of
a trend where companies will start paying to use. This
Copyrighted material so i'd like to ask our panelists if
you have any, Opinions, on this sophie what?

Speaker 3 (28:17):
DO you think i think probably a question would be
is where are they going to find all the content creators? To,
pay them so if somebody has created something online and
it's then been SNAPPED, up by ai where are they
going to be found in order to be able to
be then? Compensated for, That.

Speaker 2 (28:34):
Good question dan it Is curious what amazon Will Do
In new.

Speaker 5 (28:39):
York times information oh you.

Speaker 3 (28:40):
Wonder whether not everybody will end up just having some FORM,
of chat, gbt you Know So The new york times
will end up having.

Speaker 5 (28:46):
SOMETHING like That i think i'm getting BETTER at identifying
ai driven content. Sometimes, it's brilliant so speaking, of intellectual
property if you have an idea or invention that you,
want to protect contact us like. Your heart law we
work with entrepreneurs worldwide to help them through the entire process,
of obtaining patents. Trademarks and copyrights or you can visit

(29:08):
us at learn mooreabout patents dot com or learn more
about trademarks dot com and sign up for a free
consultation with One Of the, gearheart law attorneys or download
a white paper on either one. Of those topics we
have to take a commercial, break right now. But stay
tuned We'll be having Secrets Of the entrepreneurial mind coming
Up NEXT.

Speaker 4 (29:27):
And sophie i can hardly wait to Hear about Her jo.

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Speaker 1 (31:29):
Passage to Profit continues With Richard. And elizabeth Gearhart.

Speaker 5 (31:34):
Passage to profit is a nationally syndicated radio show heard
on thirty eight MARKETS. Across the us we'd like to
do a shout out to Our, AFFILIATE in portland. Kbnpam
fourteen ten thank you very much and we hope your
audience is. Enjoying our program and our podcast is also
ranked in the global top three. Percent of podcasts we've

(31:55):
also been recently selected By feed spot podcasters database as
a top ten. Entrepreneurial interview podcast so Subscribe to The
passage to Profit, Show, on, facebook instagram YouTube And on.
The iHeart app so now It's time. For elizabeth spotlight
so tell us what have you.

Speaker 6 (32:14):
Been, Up to well i've been having a lot of.
Fun the studio we've been working on it and. Working
on it we had our open HOUSE and now i
have people coming and Using it and i'm coaching people,
on Starting podcasts which.

Speaker 4 (32:24):
I'm JUST loving and i got to tell you this
whole discussion.

Speaker 6 (32:28):
We just had These people that i'm coaching have the most.
BRILLIANT creative ideas i DON'T know if ai could come
up with what these people have. Come up with i'll be,
honest WITH you and i love what they. Want to
do we've got somebody coming in after we finished taping
this today and he's, a money guy loaning people, money
for mortgages but his creative brain. Is just, amazing so

(32:51):
Anyway that's what. I've BEEN doing and i have a
couple of people helping me in. THE studio now I
have an NJIT professor and i, have a student and
we're doing doing physical testing of the.

Speaker 4 (33:01):
EQUIPMENT and everything I don't think ai could do.

Speaker 6 (33:03):
That for me maybe it, could help some, but you
know the professor's problem solving skills. Are really great so
he's helped me with a couple of issues with the
hookups here.

Speaker 5 (33:11):
And THE studio so ai is not the, answer for everything.

Speaker 6 (33:15):
Not for everything for a, lot, OF things, THOUGH i
mean i have TO admit that i do use it.
QUITE a bit i use it, TO get started i
use it to, save ME time and i will use
it EVEN more once ai agents, BECOME a thing i
will hopefully have my OWN set of ai agents to
do a whole bunch of routine, TASKS for. Me, i
hope anyway as far as my Podcast, about The Cats a,

(33:37):
jersey podcats podcast my partner has been missing, an Action
lately but i'm hoping to get together and do One
soon BECAUSE richard and i adopted a couple of little
black kittens and THEY'RE adorable and i have so many,
stories to tell so hopefully that one. Will get GOING
and then i also have the meetup group podcast And,
YouTube creators community and the next one that we're going

(33:57):
to do is Going to be june Twenty fourth On,
Mark your Podcast Tips For. Marketing your podcast we're gonna be.
Doing a hybrid we're gonna Do. It on zoom we're
also going to have people come up to the studio
and record from this table where we. Are Right here
sonya satra is, my co Host And, then rob greenley
who has been in podcasting from, about day one is

(34:18):
going to, Be coming too so we're hoping that for the,
people that come we're doing a hybrid In person on
zoom we're hoping for the people that, come in person
we have enough space in the studio to cram them,
all in here so we can do. It from here
so that's going. To be exciting And then in july
we're going to, be doing BRANDING and Then i think
september we're going to KICK off with ai tools, for

(34:38):
podcasting again so. THAT'S going strong i really enjoy, doing
THE meetup and i enjoyed the people that we have come.
On and present enough, about Me though now i'm going
to move on to, our next topic and it's. Our
Medical minute and i've BEEN looking for ai MEDICAL minutes
because i do think you do need, doctors IN medicine

(35:00):
BUT i think ai can help the doctors in a.
Lot of ways AND this one i asked FOR examples
of ai and MEDICAL practices and i Found. This ONLINE
telemedicine so ai applications enable remote diagnosis and. Treatment of
wounds so if you can send a high resolution image,
OF a wound ai can analyze it and detect subtle.

(35:21):
Changes indicating complications and it's especially good in remote areas
where people don't have access. To doctors easily so if
you get hurt and you go. To the doctor they
can look at it and then they can monitor it
like every few. Days or so most phones have a
good enough camera now. TO do this ai is good
and bad and we just have to wrap our. Heads

(35:44):
AROUND it and i was talking to, somebody who, said
you know we, just As humans cannot we don't know
how to comprehend this yet because it's so new and
it's so different than. Our human experience, BUT moving on
i would Like to introduce sophie McGown and she Has Eas.

Speaker 4 (36:00):
E er sass it's.

Speaker 6 (36:03):
A jewelry company and she has her designs online and,
they are. Stunning Quite, honestly so sophie can you please tell? Us,
your story, yeah of.

Speaker 3 (36:12):
Course and thank you very much for having me on.
Here AS well, LIKE i said i actually Do, live
in scotland but my partner and we also Live out in,
denmark AS well so i kind of float between. The
TWO countries, AS i Say i started earsass in. The
first lockdown i've. Always loved jewelry it's been such a.

(36:32):
PASSION of mine i remember making bracelets AND earrings when i,
was REALLY little and i would sell them in the
local post office and. IN the hotel i would be
making jewelry and we'd, have you know the. Guests goodbye
there i've studied fashion design, and Interior design and i've
had the chance to work with some of the most incredible,

(36:53):
mentors AND people and i just felt like there was
sort of a bit calling and an opportunity for me
to really be the CREATIVE person THAT i knew i
always was. Supposed TO be, and, I thought right i'm
going to start my earing business and did that in,

(37:14):
the first lockdown basically in my, little OFFICE studio and
i sort of started off by actually physically MAKING them
so i would. Have the products i'd been mixing the
chemicals the resin with the powder and all the. Rest
OF it and i didn't quite realize then that you
needed to have a very specific temperature and an environment

(37:36):
in order for that to set and for. It to
work and so there was a LOT of what i
call SMASH tests where i just didn't have the right
environment for. IT at all i didn't have a workshop
or it was, basically an, office you know my SPARE
room that i turned. Into AN office so, i, THEN
decided well i must be able to find A manufacturer

(37:58):
that i can create these designs with and did that
and then had them make the pieces and then they
would ship the, pieces to ME and then i would
actually physically create the earrings from. That as WELL so
it's i think as well AS that when i, WAS
doing that i kind of knew the fact that because

(38:20):
it was, such a success, and you know we were
friends of mine had created a website for me very Quickly.
And an instagram we'd started that and they were selling
and people were. Absolutely LOVING them so i had to
scale it by having the parts SHIPPED and then i
could actually construct. The earrings, myself so yeah it was

(38:41):
a very creative time for me to be able to sit,
and just think what IS it that i? Want to
DO what do i want to do in this time
to benefit?

Speaker 5 (38:48):
Me and others the jewelry business, is, pretty competitive well.

Speaker 3 (38:53):
It wasn't actually AS competitive when. I first started the
type OF brand that i wanted, was ALWAYS affordable so
i guess you could call, it fast fashion and there
was only really that available in shops. And, in stores
yes there was, other big brands but it wasn't as,
competitive three say, three years ago.

Speaker 5 (39:13):
Four years ago do you rotate the designs rapidly or
do you have sort of tried and true designs that.

Speaker 3 (39:21):
Are, crowd pleasers obviously we go by, seasons in advance
and an example of certainly this spring summer is that
we really wanted to launch what We Call, the soul
collection which was based a, lot, around, gemstones crystals pearls,
and you know that's very very, very trending anyway but

(39:42):
it's very. Close to me i'm obsessed with crystals are
all over my house and, anything that's colorful and this
whole new collection really came from my. Love for that
but it's very very. Trendy as well and this collection
was physically, handmade BY me, so i, was you know
all the designs that we, came up WITH and then

(40:04):
i Physically sit and i'm stringing everything And making sure
i've got. The right, Part you know we've had a
situation where a certain print bead that needed to go
on the end that would then secure everything that wasn't
working and it, didn't work properly so we had to
go a bit back to the drawing board and make
sure that we got another one from a manufacturer that. Worked,

(40:24):
really well again it's this whole kind of strength testing
and snap. Testing of things it's very handmade and it's,
not you know it's not. COMING from, machines i mean
obviously we have a lot, of our, earrings you know
that is they are designed. And then manufactured but we
WANTED because when i first, started the business it. Was
ALL handmade so i kind of then started following a

(40:47):
trend in particular, for you know, gold plated jewelry and then, kind, of,
realized well actually we're just in this market the same.
As EVERYBODY else so i just wanted to really come
back to THE reason why, i, started here so which
was creating jewelry and bespoke pieces that. Were from, myself
but yeah we are an, unbelievably competitive market huge with

(41:10):
companies that have got millions and millions of pounds behind, Them,
For marketing.

Speaker 6 (41:14):
Right so what are you doing with your marketing? To
differentiate yourself so what is your? BEST marketing tool.

Speaker 3 (41:20):
I think the BEST marketing tool i had Was that
The princess of wales wore my one. Of my designs.

Speaker 5 (41:25):
That would help.

Speaker 3 (41:26):
That, definitely helps yeah that has scaled the business just
in a. Totally different way how. Did that happen it's a,
very sad story but it's also a. Very happy story
there's always something incredible that comes. From total tragedy and
in twenty twenty three we lost my beautiful Cousin to

(41:49):
suicide izzy, and she yeah she was just one of
those very very special people and phenomenal. Within our family
so to lose her was. Just absolutely massive and she
lived in a Beautiful area in england Which is Called.
Kookham and maidenheads It's right by Windsor where. The king
lives and she was a massive rugby. Player and Coach

(42:13):
so The princess of wales took on the job of
being patron of rugby And Football from prince harry when
he decided to no longer. Do that anymore and so
she has A Charity called shaping us which is all
about getting really really young kids into sport from a very.

(42:34):
Very early age, that we believe or certainly, the charity
believes and well we, all believe this is that it
really helps with their mental health and getting them out
whether it's tennis, or it's football or it's rugby or
whatever kind of sport. That it is and very. Very,
young children again GOING, back to covid you know they.

(42:54):
Couldn't do that they were just indoors constantly being homeschooled
or made be, in their backyard but some people didn't.
Even have that so she was looking for a rugby
ground to go to or a rugby club to go
to to talk with them about mental. Health and sport
and she chose to go to The ground where izzy

(43:16):
was a coach and her mom's a coach and she.
Was a player and obviously, when that happened the club
had to notify her people that they'd obviously been. A
huge loss so that when, she did come because it
was only, two months later obviously she was Made, aware
about izzy and then she was told that her mum

(43:37):
would be there because she's part of the club and
as a. Coach as well and so her mom, said to,
me You know The princess of wales is going to be.
At the club do you think maybe what we should
do is gift her a pair of a beautiful pair
of gold STAR earrings that i had designed and Then,
Named after izzy and sort of going back to the
ethos OF ersas when, i first started all of my

(43:59):
design were named after inspirational women. In my life, or
you know it could have been the fact that i'd
known that person for, my Whole life or i've struck
up the most amazing conversation in a bookshop WITH someone
and i knew that THEIR name was, I don't know,
irene OR something, AND i, Thought i know i'm going
to name these gorgeous. Earrings AFTER you so I named
the Star earings after izzy and Called Them. The izzy

(44:22):
star and we also knew that we wanted to work
with the charity so that when, we launched them we
would donate a percentage of the earing sale to. A
chosen charity but we hadn't quite kind of got there
yet with what charity we wanted to work with and
what one would be very. Close to us, so, we,
decided yeah okay that. Would be great if you get

(44:43):
the chance to, meet the, princess then yeah let's let's
give her a pair and talk To her about izzy
and talked her about what we're going to be doing
working with the charity that we're working. With AND why
and i didn't even Really speak To izzy's mum sarah
after or. Really that day it was only literally when

(45:04):
my phone started pinging because the press were there and
they saw the gift that was being given to the
princess and they wanted to know, what it was and
of course then they found out what it was and the,
story behind it so it wasn't just. Something very random
it was something that had so much. Meaning behind THEM
and then i saw it, in the press and of

(45:26):
course they were so moved by The way that Kate
had embraced isy's mum and basically from one mother to
another of feeling, such horrible loss and it was just it,
was so moving and it was just very classic. Of
our princess she's just so wonderful and compassionate and genuine

(45:47):
and works a lot with. Mental health charities, and you,
know she, SAID you know i. Will wear, them thank
you and obviously said thank, you so much and, then
you know everybody left and she had the most wonderful
day playing, rugby WITH everybody and i kind of almost
forgot the fact that. SHE'D had, them, i mean, obviously
you know in my mind, it was, like, you know

(46:08):
wow one, of You know Our, princess of wales one
of the biggest fashion, world's fashion icon has got a
pair of beerings maybe sitting on. Her dressing, table you
know isn't that? Just so wonderful and that It's, part
of izzy, AND you know i kind of didn't really
think of when will she wear them and it becoming such.
A big thing, and then, obviously you know We Know

(46:31):
That World mental health day was around the Corner, in
the october and we do an awful lot on our
social media and talking in general all the time about
about mental. Health and suicide it was just such a
surreal day because for us it was going to be
such a moment of another realization and other sort of
memory of the fact that we've all got to get

(46:52):
through another Day. Of losing izzy and then again my
phone is, sort OF pinging and i turned Around to
jam as in THE office and i, SAID to her
i think that she might have. Worn the earrings and
This Was On World, mental health day so not only
did she have them, and receive them but she could
have worn them, at any point but she decided To

(47:14):
Wait Until World mental health day to wear them to
honor her and to remember her by but not but
to remember everybody who has lost their. Life through suicide
and it was just so the impact was just incredible,
to our family and having her to do something so,
special as that it was just incredible for, So many

(47:36):
people so what. A, wonderful person, yeah it really. It
really was and then you know she obviously she wore
them on that day and then where is he, went
to school which was in A, village called marlowe which
is again just near where. Is he lived she wore
them again two days later because she was in that

(47:58):
area and wanted to. Honor HER again.

Speaker 4 (48:01):
Can i buy a pair?

Speaker 3 (48:02):
Of?

Speaker 7 (48:03):
These.

Speaker 3 (48:03):
Earrings yeah yeah so the charity we decided to go
with this is A Charity. Called Brave mind and simon who,
founded the charity was an next rugby player and he
went through some horrendous mental health himself because he had
a spinal accident and then it meant that he could
no longer. Play professional rugby and there's a huge amount

(48:23):
of stigma around mental health and suicide in sport and
the pressure, of the performance and so he Decided To,
start brave mind where they do an awful. Lot of education,
so we know we all talk about the fact that
we should talk more about mental health and we should
speak more, to each other but actually it's kind of

(48:44):
really about more about, spotting the signs whether that's in
the workplace or it's a school or it's any environment
is actually looking and seeing if somebody's, behavior has changed
and actually asking the question of have you? Ever felt
suicidal not just asking how you are or, are you

(49:07):
okay but actually. Asking those words and they're the hardest
thing that you could possibly ask anybody that is going
through any kind of mental health because you feel like
you don't want to say that to them because perhaps
they're going to react in. A different way but then
perhaps you might open up a whole, kind of worms
but it might be such a great kind of.

Speaker 5 (49:26):
Worms TO open so i Want, to ask dan do
you have any thoughts or comments that you'd? Like, To,
ask sophie.

Speaker 2 (49:33):
Well, First of all i'm, you RUGBY fan so i
Don't root for scotland THOUGH even Though I, love finn Russell.

Speaker 3 (49:40):
We love finns I'M.

Speaker 5 (49:41):
So sorry i Don't.

Speaker 2 (49:42):
ROOT for scotland I root for italy because they always lose. A.

Speaker 5 (49:47):
Big, Underdog fan well.

Speaker 2 (49:50):
I'M just, curious i mean it's a Fascinating story and.
I'm just curious elizabeth rays the point about how do
you kind of separate. From The fray so i'm just
wondering if you have any like really neat marketing tactics,
that you've used anything like out of the box or
like something wild.

Speaker 5 (50:05):
That, YOU'VE done yeah i.

Speaker 3 (50:06):
Have a pr agent and. We have marketing and if
we just go back to the fact that there is,
so much competition we do throw our jewelry at, people
and literally, like you know we're constantly reaching. Out to
influencers we're constantly reaching out to different. Types of celebrities
but obviously we don't just want it. To be anybody
it has to be people who, are you know if,

(50:28):
it's an influencer we have to make sure that they
have the right custom that we want. The right reach
there's no point in us just gifting our jewelry to
people that if they were, to wear it. Their reaches
nothing it's not going to benefit. Us at all it
only really benefits them because they've been, gifted the jewelry,
and you know we want them to be doing some really,

(50:50):
lovely you know user generated content for us that actually
is going to. Benefit the business is.

Speaker 2 (50:56):
It a quid pro quote or, Is, It like hey
i'm sending, you a jewelry you have To post five
like how?

Speaker 3 (50:59):
Does that work so it is something that we've only
really Just stood it Tarte to tap into is actually
doing paid. User GENERATED content so i can't really comment
much on that at the moment because we're just putting.
A program together, like for instance you know, THE other, day,
i said right let's pick an amazing influencer, who's got
say one hundred and. Ten million followers you, pick a

(51:23):
person but then you have to really really look into
whether or not it's going to be beneficial. For your
business are the people that, are following them are they
going to engage and they're going, to, BE like oh i,
really love this this. Is amazing jewelry i'm going.

Speaker 2 (51:36):
TO buy that a lot of people have a, lot
of followers they don't even have a. Lot of engagement
it's just so.

Speaker 3 (51:40):
This, is. It yeah exactly so we're we're, at that stage,
AND you know i phoned up. MY peer, agent, i
said right let's chuck three thousand pounds at somebody who's
got loads and, those of followers, and they're fantastic and
we were, all, about, like, whohoa. Whoa whoa whoa hold,
on a second this Is that's not let's actually take
that budget and spread it right. The way across even
if it was one hundred sort, of micro influencers but

(52:03):
they've got the right customers and tap into. Some more
stylists it's sort of an ongoing sort of strategy at
the moment that we're really sort. Of tapping into and
that side of things is that we're not just going
to go and throw loads and loads of money at
influencers that will then do one real and one story
post for sort of four and a. HALF thousand pounds.

Speaker 5 (52:24):
I Love, THE name earsas i.

Speaker 4 (52:25):
Love your, Story it's amazing but how do? People find you?

Speaker 3 (52:28):
Earsas dot com and then we are Handles are On.
Facebook and instagram we are just at earsas e r.

Speaker 6 (52:36):
Sass dot COM and really i encourage everyone who likes
jewelry or knows someone.

Speaker 4 (52:41):
WHO likes jewelry I, know.

Speaker 5 (52:43):
OF sewer but i went to THE website AND i
was i thought the, pieces were GREAT and then i
looked at THE prices and i thought this, is really
reasonable this, is good.

Speaker 3 (52:51):
Stuff and then. You bought something and of course with
the easy star we donate Five Pounds to brave. Mind
the charity so from all the sales and so far
we've raised over twenty thousand pounds, for the charity which
is JUST and our us, market is. Huge it's incredible
so we're so grateful to EVERYBODY in the us, that

(53:13):
support us.

Speaker 4 (53:14):
Which is, amazing, That's awesome, Excellent.

Speaker 6 (53:16):
Thank you, sophie so listeners you are Listening to The
Passage to Profit show With Richard and elizabeth gearhart and
Our Special, guest dan berger and you've Just heard. From
sophie McGown don't go away because we still have secrets
of the entrepreneurial. Mind coming up we'll.

Speaker 5 (53:33):
Be, RIGHT back man i had a.

Speaker 7 (53:35):
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(54:29):
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Speaker 5 (54:33):
Passage To profit alicia morrissey is our Programming director At,
passage to profit and she's also a. Fantastic jazz vocalist
you can scroll to the bottom of the passageprofitshow dot
com website and check.

Speaker 6 (54:47):
Out her album our, Special Guest, today dan berger And
we have sophie mcgowt and we've just been having a.
Wonderful entrepreneurial discussion now it Is time for secrets of the,
entrepreneur REAL mind and i am going To Go to, Dan,
berger first dan what is a secret you can share.

Speaker 4 (55:05):
With our audience we talked.

Speaker 5 (55:07):
A lot about ai talked about.

Speaker 2 (55:09):
GO to market i think go to market is probably
the most important skill an, entrepreneur can have because the
faster you find your customers or, your potential customers faster.
You CAN sell so i think, go to market it's the,
most IMPORTANT thing and i think a lot of times
people put the cart before the horse and they end
up spending money before they even know what. They should build,
because of that there is a bunch of new tools

(55:30):
in the go to market space where they combine basically
LIST generation and ai in order to create the most
ideal list of. Client potential lines and there's A Company
called clay clay dot com and basically you CAN write
using ai and connecting to a bunch, of data providers
it can find you the ideal customer list for what.

(55:53):
You're looking for so that, Is my secret and don't
tell anyone because we are at the we're at the very,
early adopter stage so no one can know about it
because then it will just Become another tool.

Speaker 6 (56:04):
Clay dot. Com thank you we'll have. To, use that
no we just said, don't use it.

Speaker 4 (56:11):
But we're going. To, use it okay sophing thegam? What's
your secret?

Speaker 3 (56:18):
What's my secret my secret is you have to keep
an eye on our social media and our website because
we are launching a new product that is going to
BE amazing and i can't really talk much. About it
either it will. Be completely interactive it will mean that
you have to put. Your devices down it will mean

(56:41):
that groups of people can get together, and do it
and it will be gorgeous and. It's so creative teaser.
When we launched, when we launch you'll definitely know because
we're going to be doing an amazing LAUNCH in the,
us as Well Actually in New.

Speaker 5 (56:56):
York sount that.

Speaker 4 (56:57):
Sounds, really good yes to.

Speaker 3 (56:59):
Be very excited you.

Speaker 4 (57:00):
Can hardly wait.

Speaker 3 (57:01):
YOU will Know I, promise.

Speaker 4 (57:04):
Richard carhart what? Is your secret keep?

Speaker 5 (57:06):
YOUR powder dry i never actually know, what that means
but it sounds like. SUCH good ADVICE i thought i
would make that my. SECRET this week i think it
means watch. WHAT you're doing i think it refers to
like old fashioned, guns and muskets right where you put
gunpowder in and if the, powder was wet. You Couldn't

(57:27):
fire so i'm going to, remember, That one.

Speaker 4 (57:29):
Okay but that was a. VERY odd secret i.

Speaker 5 (57:32):
Think a secret that is really important are a lot
of the things that we've, talked ABOUT today and i
would say appreciating your freedom. AS an entrepreneur i think
a lot of entrepreneurs get so focused on the business
sometimes they're. Almost, in panic mode. They're feeling anxious there's
a lot of. Things going on just remember why you

(57:55):
got into this and why, you're doing it and. Take
a breather focus on the freedoms that you have as
an entrepreneur and not just. ON the obligations i think
taking a step back, can really help especially during difficult.
Or stressful times take some time off and enjoy some
of the freedoms that you have. As.

Speaker 6 (58:16):
AN entrepreneur, yeah i mean you may not know what
a weekend is because we, work all weekend but you
also don't have to WORRY about what pto is paid
time off because you're not in.

Speaker 4 (58:26):
The CORPORATE sphere so i.

Speaker 5 (58:27):
Think that's good that is. Sometimes a challenge.

Speaker 4 (58:30):
So mine is going to be.

Speaker 6 (58:32):
Never quit learning, i'm CONSTANTLY learning and i have these
people helping me in, the STUDIO now The. Nngit professor
wally he's in his seventies and he just wanted to,
learn something new so that's why. He's doing it, it's
VERY cool And i see dan has comedy. Ones to add.

Speaker 2 (58:48):
Given that we may or may not, enter a recession
now is a good time to use eBay to sell
things you don't use because people look at secondary markets
when there's a recession and you can use the money
you make off that, to start.

Speaker 6 (59:00):
BUSINESS that's brilliant i could probably make a few thousand
if you sold.

Speaker 5 (59:04):
All your shoes we have to pay our mortgage. For,
SIX months yeah.

Speaker 3 (59:09):
I use vented. All the time i've literally got about
three hundred and fifty pounds sitting in. My vented account
where you just sell clothes and just get rid of
it and get rid of it, and get It and
then i'm, just saving, it saving, it saving, it saving
it and then. It's just THERE that's what i.

Speaker 6 (59:21):
Had TO do though i had to ask. My helper
here she would sell all My stuff on. eBay, for
me anyway that's.

Speaker 4 (59:26):
A great.

Speaker 5 (59:27):
Secret that's great so that's it for. Us this Week
passage to profit is a nationally syndicated radio show appearing
in thirty eight Markets Across. The united, States in Addition
passage to profit has also been recently Selected By Feed
spot podcasters database as a top ten. Entrepreneur interview podcast

(59:47):
thank YOU to THE p, two p Team Our producer
noah fleischman and Our Program coordinator alicia morrissey and Our
studio Assistant brissy, cap but sorry look for our podcast
tomorrow anywhere you. Get your podcasts podcast is rank in
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remember while the information on this program is believed, to

(01:00:11):
be correct never take a legal step without checking with your.
Legal Professional first gearheart law is here, for your patent trademark.
And copyright needs you can find us at gearheartlaw dot
com and contact us. For free consultation, Take care everybody,
thanks for listening and we'll be. Back next week.

Speaker 1 (01:00:27):
The proceeding was. A paid podcast iHeartRadio's hosting of this
podcast constitutes neither an endorsement of the products offered or.
The ideas expressed