Entrepreneurs: Build a Thriving Travel Brand Through Social Media with Jessica Dante + Others

Episode Transcript

Speaker 1 (00:00):
The following is a paid podcast. iHeartRadio's hosting of this
podcast constitutes neither an endorsement of the products offered or
the ideas expressed.

Speaker 2 (00:09):
I knew I wanted to start my own thing, but
I wasn't quite sure what.

Speaker 3 (00:13):
Well.

Speaker 4 (00:13):
I'm not an important person who would want a hackney.

Speaker 5 (00:15):
I reprogram your subconscious brain.

Speaker 6 (00:19):
I'm Richard Dearhart and I'm Elizabeth Gearhart. You've just heard
some snippets from our show. Do you want to know
more about starting your business?

Speaker 1 (00:25):
Stay tuned, ramping up your business? The time is near.
You've given it hard, now get it in gear. It's
Passage to Profit with Richard and Elizabeth Gearhart.

Speaker 3 (00:39):
I'm Richard Gearhart, founder of Gearhart Law, a full service
intellectual property law firm specializing in patents, trademarks, and copyrights.

Speaker 6 (00:46):
And I'm Elizabeth Gearhart. Not an attorney, but I do
marketing for Gearhart Law, and I have my own startups
and podcasts.

Speaker 3 (00:53):
Welcome to Passage to Profit, The Road to Entrepreneurship, where
we talk with entrepreneurs and celebrities who tell their stories
about their business journey and also share helpful insights about
the successes that they've had. We have a very very
special guest, Jessica Dante, who's the founder of Dante Media Limited,
a digital media company that helps tourists to visit Europe

(01:15):
like locals do.

Speaker 6 (01:16):
And then we have two really great businesses. Following that,
we have Donna Campbell. She's the founder of The Healing Heart,
an international business that provides life changing services to clients
all over the world. I encourage you to go to
everybody's websites and really find out what they are about,
but you'll hear about it on the show too. And
then we have Ian L. Patterson. So, okay, this guy's

(01:36):
got to be in high demand these days. He's a
CEO of plural Lock, a global cyber solutions provider and
maker of pluralalck Ai.

Speaker 3 (01:46):
Sounds great. But before we get to our distinguished guests,
it's time for your New Business Journey. Two and five Americans,
our business owners are thinking about starting a new business
and we'd like to ask our panel to question to
get their opinion on a very important issue. So today's
question is going to be how to spot unseen opportunities

(02:08):
as an entrepreneur. So let's go to Jessica. Welcome to
the show. Jessica, so nice to see you. How do
you spot unseen opportunities as an entrepreneur?

Speaker 7 (02:18):
Well, I do this by just consistently putting myself in
the shoes of my audience and our potential customers. And
while I can't do that for people who are coming
to visit London because I live in London, I do
that whenever I travel abroad, and I love to travel,
so I'm always traveling multiple times a year, and every

(02:40):
time I go somewhere new, I pay really close attention
to what are the things that I'm searching for that
I need help with, what are the things I need
to know, What is something that I'm like, actually, it
would be so cool if I could just like buy
this thing or find this really easily. And I basically
take notes every time that I go on and it's

(03:02):
a really good reminder of, first of all, what it's
like to be in my customer's shoes. But I can
kind of dig in and be like, oh, actually, we
don't cover this topic enough, or maybe there's a guide
we can do about this, because if I'm having a
problem with this in a different city, then maybe it's
something that people in London or in Paris need help
with too, So I always am just on the lookout

(03:24):
for things like that while I'm also traveling.

Speaker 3 (03:26):
That's really a great idea, and getting out of your
regular routine and shifting your perspective and putting yourself in
the shoes of your customers is really a great way
to find new ideas. Donna, what about you, how do
you spot unseen opportunities as an entrepreneur?

Speaker 5 (03:43):
Well, I like to look at it in two different steps.
The first step, similar to Jessica, is putting yourself in
a room of the people that you would like to
be with, collaborate with people who are your mentors, people
who can't open up doors opportunities for you. But it's
not just being in the same room as them, because

(04:05):
I don't think unseen opportunities are to be spotted for me.
It's more of a feeling. It's an intuition, and it's
when you're living in that harmonic flow, opportunities present themselves
and it's not this big, grand, loud announcement. It might
be that quiet whisper inside. And sometimes it's feeling it's like, oh,

(04:26):
I have to answer that phone call, but not this one,
or it's the person sitting next to you on a plane,
and it's looking inside for those opportunities while being in
those external environments because we're not looking outside, and if
we're too busy looking outside of ourselves, we're going to
miss the opportunities. So it's like, what do you resonate with?

(04:46):
It's like a tuning fork. When one is at a
note of seat, you're also at a note of sea.

Speaker 3 (04:51):
I love that because paying attention to your intuition is
so important. We have all sorts of things going on
in our head and are subconscious all the times, and
lots of times they speak wisdom to us, and if
we just pay attention to that, we'll find more opportunities,

(05:11):
business opportunities, but other opportunities. So thank you very much
for that. Ian. How do you spot unseen opportunities as
an entrepreneur?

Speaker 4 (05:20):
I'm actually going to go a bit of a different direction.
I'm going to use technology, and for me, the thing
that I've always found incredibly powerful is to listen to
the questions that are being posed. Questions from your customer,
questions from partners, even potentially questions from job seekers. What
are the questions that people are asking, because that usually

(05:42):
exposes some intent. Now it's interesting here you think about, Well,
that seems pretty basic. I mean, how valuable could that be. Well,
if you think about Google, which is really the first
place that most people go when they have questions, Oh,
let me just go Google that Google pays billions of dollars
to partners like Apple to try and make sure that

(06:02):
the Google search engine is where people turn to you first.
Because when Google has figured out is that there is
so much power behind the questions that people ask, that
it is so valuable they have to be in that position.
And so as entrepreneurs, I think we can all take
away from that. Listen at Google spending billions of dollars,
maybe this is something we should pay attention to too.

Speaker 3 (06:23):
I think that's a great suggestion too. And I really
love this discussion that we're having because everybody approaches it
slightly differently. So Jessica talked about putting herself in the
shoes of her customers, Donna talked about listening to her intuition,
and Ian talked about using technology to sometimes cover areas
that we're not so aware of. So I think this

(06:44):
has been a fantastic discussion. Elizabeth, I just.

Speaker 6 (06:48):
Like to learn as many new things as I possibly can.
That's basically what I love for. And then sometimes I
can put them together and say, wow, wouldn't it be
cool to do it like this? Or you know, this
seems like an unmet need and people are starting to
address it, but maybe I can jump in here.

Speaker 3 (07:05):
I think I rely on a combination of really all
of the things, what Elizabeth has said and what our
guests have said. It's not just a one size fits
all approach for me. I like to do a lot
of different things. But spotting those opportunities as an entrepreneur
is critical because you have to move your business in
the right directions and distinguishing yourself from other companies is

(07:29):
so important. Finding those unseen opportunities is one of the
ways to do that. So thanks everybody. Now it's time
for our first guess. I really enjoyed my conversation with
Jessica before the show. She is a London based New Yorker,
so she's an ex pat right now. She's the founder
of Dante Media and a trailblazing figure in travel and

(07:52):
social media. She's built an online business with a community
of over nine hundred thousand followers. Dante Media as a
travel company that helps tourists in London and Paris avoid
the overhyped and overdone so they can have the trip
of their life. So welcome to the show, Dante, Jessica.
So you know, I'm sorry, but sometimes I was thinking

(08:13):
of like Dante's Inferno, and I you know, so I
just kind of went there and I'll get the quiet
part out loud so we can get over it and
get on to her next.

Speaker 6 (08:22):
Well, you know, Jessica does sometimes put her bloopers in
the middle of her videos. Because I watched a couple
of her videos that was cute. I love your videos,
so I do want to say, having gone to your
website and watched a couple of your videos, they're super
good and they have stuff in there. And I'm old.
I've lived a long time. I haven't traveled all over
the world as much, but there was stuff in there

(08:43):
that I didn't realize that was going on. Like the
whole Street Performer thing with the three shells and the
ball underneath the ball game.

Speaker 2 (08:52):
Yes, oh my gosh.

Speaker 3 (08:53):
Yeah, So why is that interesting though? I mean, we've
seen I used to play that when I was a chick.

Speaker 6 (08:58):
Let Jessica say, because it's she figured it out.

Speaker 3 (09:01):
Oh oh, so you figured out the trick to the game,
so I won't take put it on YouTube.

Speaker 7 (09:06):
Okay, yeah, I did not personally figure it out. But
it's a pretty well known scam that happens across the
world in major cities, and so we have done a
couple of videos where we've said you need to avoid
this game because they always play it on Westminster Bridge,
which is where just all the tourists are. And it's
a scam because they make it look like, oh, it's

(09:28):
winnable and you put some money down and someone else won, so.

Speaker 2 (09:31):
I could win.

Speaker 7 (09:32):
And it's basically they have three cups and you try
to figure out which cup the ball is under, and
it's not winnable, so they rip you off. So and
it's funny because we find and you know this is
this is not a hot take. It's quite well known
in marketing. But the content that we create that is
about what not to do and what to avoid and

(09:53):
what to be careful of actually often outperforms the things
that we talk about to do or you should do
this or do something this way. It's psychological that people
are more worried about the not to dos than the
to dos. So we do a lot of content around
stuff like that. But also we like to do that,
you know, here's.

Speaker 2 (10:11):
Great cafes and pubs and other things to do.

Speaker 3 (10:14):
But I do want to kind of ask you, then,
if the name of the program is Love and London,
aren't you kind of going against the grain there because
you're talking about love on the one hand and scams
on the other.

Speaker 7 (10:26):
Well, I mean, I do we do overall love London?
So I think that it does.

Speaker 2 (10:32):
It works, and you know.

Speaker 7 (10:34):
You can love a city despite some of its flaws, and.

Speaker 3 (10:38):
I think, well, you lived in New York, right, So
I mean that's the poster child for love hate right, I.

Speaker 2 (10:43):
Mean exactly exactly.

Speaker 7 (10:45):
And in my opinion, we like to give the information
about things not to do and things to avoid so
that you can enjoy the good parts a lot more.
You're going to be a little bit you know, the
tour that you do of Sminster or like the really
nice pub lunch you have on a Sunday is going
to be overshadowed if you got pickpocketed three hours before.

(11:08):
So if we can help you guys avoid that, then
it makes the overall trip so much better.

Speaker 6 (11:13):
And I'd love that it's based in London, but really
those lessons on that short ten minute video, which I
also appreciate. I think it was maybe less than ten
minutes even are for any city anywhere, even small towns
like I.

Speaker 3 (11:26):
Was traveling in Italy. I have so many stories about
being scammed in Europe. We could spend a whole episode
on that. But I was in the Italian train station
and I reached around to get my wallet. It was gone,
and I found that there was a slit cut in
my pants right under where my wallet was supposed to be,
and so somebody just slipped my pants open back there

(11:48):
and my wallet fell out and that was that. And
I'm just grateful that they were skilled with that because
of like an inch closer and I could be you know,
we will.

Speaker 6 (11:58):
Go into that. So this is such a cool idea,
and I encourage everyone to go to Jessica's website and
watch her videos. They're really well done, they're not too long.
She has all sorts of interesting things cut into them
and everything. But how did you get started? What gave
you this idea?

Speaker 7 (12:17):
So back when I first moved over, I mean, I've
always been entrepreneurial ever since I was a kid, I
was always figuring out how can I get my parents
to buy Costco candy and bulk, and then how can
I sell it to my peers at school and make
money for the Disney trip that we were going to
go on.

Speaker 2 (12:32):
But when I first moved over here, I I've always worked.

Speaker 7 (12:35):
In social media, and I knew I wanted to start
my own thing, but I wasn't quite sure what.

Speaker 2 (12:40):
But then I realized that I.

Speaker 7 (12:42):
Was watching so much YouTube content and this was really
like the heyday of YouTube, where there was a lot
of creators starting to make good money and it was
starting to be a respected thing to do. So I
noticed that there just there was some travel content, but
there wasn't too much specifically about visiting London.

Speaker 2 (13:01):
So I tried out. I just tried a bunch of content.

Speaker 7 (13:04):
I learned how to make my first YouTube video, and
how to be a good presenter, how to make cuts
in the video clips and.

Speaker 2 (13:10):
All those things.

Speaker 7 (13:11):
And I did one specific video that was ten important
things to know before you come to London with some
of the knowledge I'd picked up from living for a
couple of years at that point in the city, and
despite not having very many subscribers. The video did really
well because this was back when nobody was doing any
content like that and people were finding it helpful, so
the algorithm served it to lots of people pretty quickly.

(13:34):
So I was like, Okay, this is a good niche
I don't have to travel to make this content and
I'm already exploring my city and I love actually sharing
anywhere I've lived in the past. I love to share
the cool things to do and places to go.

Speaker 2 (13:47):
So so yeah, I just.

Speaker 7 (13:49):
Learned how to grow that channel, and along the way,
as a side hustle, I was also you know, building
up an email list and working on Instagram and the
website and a blog, and eventually it was started making
enough money that I could work on a full time
and that was about six and a half years ago,
and it's just continued to grow. I brought on, started
to bring on team members slowly to help with certain

(14:11):
things I wasn't as good at, and it really just
kind of was this big snowball effect and we actually
have over a million followers across our platforms now just
for London and then.

Speaker 2 (14:21):
For Paris, where we're doing really well too. We launched
that last year.

Speaker 7 (14:24):
So it's been really great, and I think we stand
out a little bit because I'm really honest in our
videos as well, which you don't find that much with
other creators that are doing similar to what I do.
I will, as we kind of talked about, but I
will tell you, do not go to eminem World, do
not go to Shrek's Great Adventure, don't go to Madame Tusson.

Speaker 6 (14:44):
Great.

Speaker 3 (14:46):
I'm so disappointed.

Speaker 2 (14:48):
I'm sorry you do you, but I'm gonna I will
judge you. I'm sorry, I will.

Speaker 4 (14:53):
You know.

Speaker 6 (14:53):
It's interesting that you say that because years ago we
were there with our kids, a long time ago, and
they were little kids, and we said at this table
and these Australians were there and they're like, oh, you've
got to go to this museum. It's great. Oh yeah,
I remember that, yeah, And it was so disgusting.

Speaker 3 (15:09):
Was it was the Tower of London wex Museum.

Speaker 6 (15:12):
No, it wasn't the Tower of London. It was something else.
It was like the Torture Museum. I don't know what
it was.

Speaker 2 (15:16):
The Dungeon, the London Dungeon.

Speaker 6 (15:18):
Yeah, yeah, yeah, yeah, kids, And it was like, oh
my god, we got to get out of here.

Speaker 2 (15:25):
I avoided that.

Speaker 7 (15:28):
Yeah, yeah, I don't even want to spend my own
money to know for sure. I just know it's not
going to be because they're all they've got multiple locations
and it's eighteen year old actors.

Speaker 2 (15:38):
You know, do your thing, guys.

Speaker 7 (15:40):
But it's just not it's a very it's very Disney
World in a city that doesn't need to be disney Fied.

Speaker 3 (15:45):
So let me ask you, who are you now compared
to when you first started your business?

Speaker 7 (15:53):
Now, I have learned a lot about managing people. I've
had a lot of like trials and tribulations of that
because when I first started, everything was me and I
started when I was about twenty five, so I never
had any experience in the corporate world managing people. So
I think I've gotten I've definitely improved from when I started,
and I've learned a lot of like skills on how

(16:14):
to be a better manager and also what to look
for when hiring and what to do with people if
it just isn't a good fit and things like that.

Speaker 3 (16:22):
Has all the attention that you've gotten changed you in
any way? I mean you you went to so all
of a sudden being on all sorts of programs and
YouTube videos.

Speaker 2 (16:32):
I love the attention. I will not lie.

Speaker 7 (16:34):
It's really like I am, It's exactly where I'm meant
to be.

Speaker 2 (16:39):
No, I love it. It's really it's I love.

Speaker 7 (16:41):
Meeting people in person so often when we're actually when
we're filming around central London, because you can spot us
really easily because it's the camera person and me, and
people will often come up and.

Speaker 2 (16:52):
Be like, oh my god, I watched all your videos,
thank you so much.

Speaker 7 (16:55):
And I love it and it makes my day, especially
because a ninety of what I do is behind a
laptop and I don't actually get to It's a lot
of numbers and it's so many people watching, but I don't.
I rarely get to actually see these people and put
actual humans to the stats. So I it honestly just
makes my day when people come up and say hi, and.

Speaker 2 (17:17):
It like if it happens with a friend, they're always like,
you're glowing.

Speaker 6 (17:20):
I'm like, I know, I just love it so much.

Speaker 2 (17:22):
So No, I really enjoy it. And it's not, Thankfully,
it's not to the level where it's like, oh my god,
I have to wear.

Speaker 7 (17:27):
Sunglasses because I'm getting papped and I just can't enjoy myself.

Speaker 2 (17:31):
Everyone keeps coming up to.

Speaker 7 (17:32):
Me, So it's a really nice, like a nice enjoyable
level of that.

Speaker 2 (17:36):
But it's been great. I really enjoy it.

Speaker 6 (17:37):
So what did you want to be when you were
a kid? Like, what do you think actually led you here?
Because it does seem like this is a perfect fit
for you.

Speaker 7 (17:44):
I always wanted to I like one hundred percent wanted
to own my own business. I loved like Oprah, and
I was like, I'm gonna have a business that I
make millions of dollars.

Speaker 2 (17:54):
I'm going to be the boss. Oprah's gonna interview.

Speaker 7 (17:57):
Me on her show because I'm going to be doing
such amazing things.

Speaker 2 (18:01):
So I've always gone in that direction.

Speaker 7 (18:03):
But I also when I when I was younger, I
was a dancer, so I loved being on stage and
I've always been like quite extroverted, So it was kind
of a natural fit for me to start being on camera.

Speaker 2 (18:16):
And it all makes.

Speaker 7 (18:17):
Sense, especially if you ask my parents, They're like, yeah,
we kind of saw the signs that this would potentially
be where you led.

Speaker 3 (18:23):
So what things have happened in your business that you
didn't really anticipate when you started?

Speaker 7 (18:29):
Well, I didn't anticipate there would be a year and
a half long worldwide pandemic.

Speaker 3 (18:34):
That was wow, surprise. Yeah, that was.

Speaker 7 (18:38):
An on my Bingo card for any of the years
of my life. So that was a challenge because obviously,
for almost a year and a half, nobody was coming
to London, and I make my money off of people
coming to London. So that was That's the biggest to
this day, the biggest challenge that I've ever faced in
the business and just in general, I would say in
my life probably, So yeah, yeah, that was massive. That

(19:01):
was huge, and thankfully got through it. And you know,
I've never really had big overheads. My team was much
smaller back then. Everyone was freelance at the time, so
I did have to let a few people go. I
got a bit of government assistance to keep me taken
along until everything opened back up, and then once everything.

Speaker 2 (19:17):
Did, it took off very fast.

Speaker 7 (19:19):
So the recovery was amazing and I was really grateful
for that. And it's kind of not slowed down since,
so it's been a bit crazy, but I'm really still
very very grateful for it.

Speaker 6 (19:30):
So Jessica, are you ready to do in person meet
and greets with your fans? Is that something you're planning.

Speaker 7 (19:36):
We have done them in the past and they're really fun.
We've done them in London, but actually this year I'm
going to try to do ones in the States because.

Speaker 2 (19:46):
A lot of our audience are there. And also the tricky.

Speaker 7 (19:49):
Part about when we do ones in London is that
it's a very small percentage of people who would actually
be in London for the date that we would be
having it. So we've done bigger ones, smaller ones, but
I think it would be really cool to do I
want to do one in New York, maybe in September
or October, and have like a half day thing where
people come and we do some maybe a couple of

(20:10):
like sit downs and we help with planning, and then
maybe we'll do like a tour or something of New York.

Speaker 2 (20:16):
And yeah, I love doing stuff like that. It's it's
good fun.

Speaker 6 (20:19):
That sounds great.

Speaker 3 (20:21):
So shifting gears a little bit here. Elizabeth and I
are content creators and we're always interested in finding out
tricks and tips from other creators. So how do you
make these amazing YouTube videos?

Speaker 2 (20:34):
So YouTube's harder.

Speaker 7 (20:35):
I mean, you guys know, it's a bigger, a much
higher barrier. To entry because it requires a lot more planning.
There's a lot more aspects to a YouTube video than
creating like an Instagram video or TikTok.

Speaker 2 (20:50):
But also the good.

Speaker 7 (20:52):
Thing is that it's really easy to get your hands
on some good tech if you want to do something
stay at home and talk about like your expertise or
give tips on let's say, like you're really good at
Excel and you want to give Excel tips.

Speaker 2 (21:05):
That's actually not that hard to.

Speaker 7 (21:08):
Do these days because we have so much technology at
our fingertips.

Speaker 2 (21:12):
And then kind of the same thing.

Speaker 7 (21:13):
Of how I got started way back when things have
changed now, but there's lots of free information online on
like what makes a really good YouTube video, what gets
people hooked in? How do you make that thumbnail? How
do you make that a clickable title? And things like that,
And yeah, it's a lot of work, but video is
where all of this is going. I think if you're
not doing video and business, you're falling behind.

Speaker 6 (21:35):
But I also feel like the best way to drive
people to your business right now is YouTube shorts, because
I think more people are on YouTube than just about
anything else these days. Shorts. I was reading this article
shorts get a lot of views. What do you think?

Speaker 7 (21:52):
Yeah, I have read a lot of stuff saying the
same and they said last year YouTube said that we
are watching more shorts than long form, which I was like, Okay,
that's interesting for us. I hear all these success stories,
but it's just not done much for us, and we
we will repurpose our Instagram and TikTok videos to post

(22:14):
on YouTube for shorts. What I'm finding personally, and I
it could be just because our audiences older on YouTube,
but we're finding that people who watch the shorts are
a very different audience than people who watch the longer videos.
And as a business, like I can't see the return
on the shorts because we can't put a link so

(22:37):
at that the end of the video we say go
get our free guide, so we can't get them like
onto our email list. And it's not like they're becoming
a subscriber and then watching the longer videos which are
generating ad revenue for us. So I think that's depends
on like the business and who you're trying to reach.
But that's what I've found.

Speaker 3 (22:57):
Jessica Dante, everyone our guests today and we'll be back
with more passage to profit after this. Remember stay tuned.
We have intellectual property news and Secrets of the entrepreneurial
mind coming up, so you don't want to miss that.

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(25:01):
two four nine one, two eight four eight oh two
four nine one two. Oh eight four that's eight oh
two four nine one. Twenty eighty four Now.

Speaker 3 (25:11):
Back to passage to.

Speaker 1 (25:12):
Profit once Again Richard and elizabeth gearhart and.

Speaker 6 (25:15):
Our Special. Guest jessica dante She has The love. And
london brand, it's a, website it's videos. It's travel guides
she tells you, what to do what. Not, to do
jessica can you tell us a little bit more about? Your,
Travel guides.

Speaker 7 (25:30):
Yes so we sell digital Travel, guides for london and
our BIGGEST seller that i launched actually quite a, few
years ago is a. Series OF itineraries, SO i started
i think it. WAS twenty seventeen i launched a three
DAY itinerary because i realized that like, normal travel, guides
traditional ones it usually comes in like. A big book

(25:52):
you can't click, on a website you can't Click On a,
google map link and also it doesn't give you a way.
To do it it's just kind of a. Bunch of Suggestions,
and for london that's. Actually not great people don't realize
how expansive, the city is so you can't, just, BE
like oh i want to, go to this this and
this and then just walk or hop on transport and

(26:13):
do it all. In a day you really have to
plan what you're doing so you're not trapesing around on
the tube for two hours. At A time so, i,
Was like okay i'm going to put together IN itinerary
that i think is going to work for people and
their interests and, their Travel pace and i'm going to
make the digital map for them so it goes right.
On their phone they don't have to have an actual
map and it's. Done for them and that just went

(26:36):
REALLY well when i. First launched it and there are
biggest sellers in our. Biggest revenue driver do.

Speaker 3 (26:40):
You have any other guys? Besides, This one yes.

Speaker 2 (26:43):
So we have a line That's Called The.

Speaker 7 (26:44):
Casual tourist guides we also have smaller Ones Like, a
transport guide which tells you everything that you need to
know before you take PUBLIC transport because i know a
lot of people it's quite scary for the first time when,
they do that and a couple other small ones like
a packing guide and.

Speaker 6 (26:58):
Things like that.

Speaker 3 (26:58):
That's, really great jessica where can People find You?

Speaker 7 (27:02):
Love in london and it's L Ovea n d london
across all.

Speaker 2 (27:06):
Of the Platforms And Then.

Speaker 7 (27:08):
I'M jessica dante I am on instagram As well and
LinkedIn and.

Speaker 2 (27:12):
All that stuff And we Have. Love in poaris if
you're going to powis to so.

Speaker 6 (27:16):
Check that Out passage To Profit With, richard elizabeth gearhart.

Speaker 3 (27:20):
And now it is time for, intellectual property news my
favorite part. Of The show admittedly i'm an, intellectual property
Lawyer so maybe i'm. A little biased today we're going to,
be talking, about what else artificial. Intelligence and copyright and
we talked about a collection of artists that wrote A
letter to congress that was four thousand. Artists signed this these.

(27:43):
Were performing artists now the newspapers are starting to get.
Into The act so i'm looking here at AN Opinion
from usa today and they're talking NOW About how usa
today company is suing another company in order to stop
them from brazenly using. Their intellectual property so the Company Is.

(28:06):
Called Cohre Inc And cohre INC Just actually nai products
takes the articles from newspapers verbatim and presents it, in
the content which is like the most brazen Copyright violation. That, I've,
seen right so most OF the time ai will take

(28:29):
data points from different places and it'll put them together
and you won't really be able to identify the actual
work that was the basis of. The copyright issue but
coher just takes the whole thing and tosses. It In,
there so elizabeth what do you think about? All of
this where do we stand on this issue that he
used to?

Speaker 6 (28:49):
Be called plagiarism isn't? It THE truth but i do
want to say this article Was Written, by danielle coffee
who is. An opinion contributor let's give her credit where.
Credits to absolutely when pinterest, first came out my, first
thought was this is a copyright nightmare and there are
going to be so many lawsuits because you take somebody
else's content and you put it out as yours or

(29:10):
put it on your. Side or whatever and? Who's policing
that how? Is that working and we're in. SUCH new
Territory i don't we've talked to so many, people about
this and the consensus is. We need legislation but the
other thing is that these companies that ARE, just taking
ai a, lot Of them like google AND, open source
ai they have tons of money, and they're HUGE right AND.

Speaker 3 (29:32):
I use ai i think it's. A great tool we're
looking for ways to implement it at. The Law firm SO,
i'm NOT antiai but i just think there needs to
be some guardrails because we do want to protect. Our
creative community and my concern is that there's just going
to be so much content generated by these computers that

(29:53):
it's just going to overwhelm our artists and, our artistic
people and they're not going to want. To create anymore.

Speaker 6 (30:00):
Always going to, Want to create they're just not going
to be able to create and stay alive because they
won't be able, to, feed them right.

Speaker 3 (30:04):
And so they're going to go. Through. Something, ELSE yeah.

Speaker 6 (30:07):
Yeah i mean back in the day they had patrons,
for the arts rich people that. Would SUPPORT artists but.

Speaker 3 (30:13):
I don't know so, things ARE changing and i guess
we'll see how this. Lawsuit works out there's been a
concidered effort by the technology side, to, really say well
if you want to STAY, ahead in ai if you
want to beat the other countries that Are, like especially
china you have to loosen up on. The copyright stuff
otherwise we're not going to be able to, move as

(30:34):
quickly and we're not going to be able To compete
with china where they don't recognize. Intellectual, Property rights anyway
i'd like to get some. Opinions. On this ian you're,
a tech guy so you PROBABLY hate everything, i just
said but what do you think about this? Situation in
particular using copyrighted MATERIAL to. Generate, ai content well so a.

Speaker 4 (30:54):
COUPLE of, things i mean one, WE actually saw i
think it, was last week especially the week, before open
AI was logging us government to relax some of its stance,
around copyrighted materials and they actually use the. Exact same, argument,
they said listen if we are not allowed to train
on copyrighted materials and, use copyrighted materials Other people aka
china are going to be able to and it's. A

(31:16):
COMPETITIVE disadvantage so i think that that argument is being.
Tested right now, BUT you know i think the other
thing to your point is that there's a whole class
of people out there who make their living through the,
creation of work and so we have to think about
the equities involved. With, BOTH sides now i will say,
this broadly speaking one of the rules around artificial intelligence but,

(31:38):
also machine learning which was you know what we were
all talking about in the twenty tens to twenty twenty
era before we JUMPED on the. Ai van wagon the
simple rule is whoever has the. Most data wins and
so if you think about, multiple competing, companies for instance
like self, driving car companies whoever has the most data

(32:01):
generally will win that, race somewhat intended AND so with ai,
companies as well whoever has data to train their models
will in theory have access to. A competitive advantage and
so then you have to, ask, the question well if,
That's a truism and, to be, clear so far certainly
from a, machine learning standpoint that's played out whoever has

(32:22):
had THE, most data, Aka you know google has historically
won any machine learning. Contest competitive contest so if that
same thing HOLDS, true for ai you then, have, to,
say well okay how does copyright? Fall INTO that so
i think it's. AN ongoing discussion i don't think that
there's been a clear conclusion, in that REGARD although what

(32:42):
i will say is that there's, at least rumors if
not ACTUAL roof that a lot of the early TRAINING
or these ai models have been quite fulsome and they've
pulled anything in everything they possibly could in order to train.
On those.

Speaker 3 (32:57):
MODELS good points i like. What you said it's kind
of like a. Wait and see it's probably. An evolving
discussion the challenges the technology is, moving so fast and
it's probably going to move faster, than, our congress right,
so YOU know so i guess all we can do is, Really,
monitor it donna what?

Speaker 5 (33:18):
ARE your thoughts i look at it a little bit
more from an, end user standpoint as a content creator
and having been in various platforms learning how to use,
all of this and. As an author one of the
biggest concerns is if you write a book AND, you're
utilizing ai who? Owns the copyright IS?

Speaker 6 (33:36):
It the ai?

Speaker 5 (33:38):
Is it you is it a prompt engineer that you?
Were working with and where does that? Really fall at
and legislation doesn't have. That IN place and i can't
tell you How many times i've been in horses, Where
they've said we've had countless conversations with different attorneys trying
to figure this out because there's no hard and fast.

(33:59):
Rule ruling yet and what's, really interesting is, unbeknownst to
us every time we upload anything, to the cloud whether
it be our own pictures, and for STORAGE we're programming
ai in a different way and it's. All machine learning
so if we're putting that information, out there freely is?
There intellectual property can it be copyrighted? In that way

(34:21):
if we're willingly doing this. Maybe not knowing so those
are some of THE things that i look, at, and
see well.

Speaker 3 (34:28):
You certainly raise a lot. Of interesting issues but just to, The,
last one yeah just because you're loading it up, to
the cloud you still have ownership rights. In that right
and that's really the question is if they're using it,
Without your permission if they're using that photo in some
manner without your permission and it's, not fair use, and

(34:49):
THE company, the ai company is, making A profit then
i think that's, where you know. The tension, is so
far the court seem to be holding that there has
to be a human participation and a human component to
the content to. Get a copyright but it's still an area,
of evolving law, AND you know i think it is
a matter of concern for, Content creators especially so thank.

Speaker 4 (35:12):
You.

Speaker 3 (35:12):
For that jessica what?

Speaker 7 (35:14):
Are, YOUR thoughts, yeah i mean my entire business is
based on video and written. And photographic content so it's
something that we make a bit, of money licensing and
it's a lot Of stuff that i've built up this knowledge,
for For years and i'm definitely concerned with my content

(35:35):
that we're producing being scraped and then us, not getting
credit us, not getting views and it being. You somewhere
else as my, presence gets. Bigger and bigger i'm also
concerned with as this gets, all more advanced people using
my likeness to create.

Speaker 2 (35:50):
Content for their own channels and their own gain.

Speaker 7 (35:53):
Without my permission and that also becomes quite scary because
that could just be used for absolutely anything and people
won't know, It's not me and then if they get
scammed out of something or they buy something, that wasn't
mine then they come to me, because They're mad, and
i'm like. That's not me BUT how am I supposed
to how are people supposed? To DIFFERENTIATE that and, i,

(36:15):
DON'T really honestly i don't think That's fair because i've
worked really hard to build up my presence and my
knowledge and for that to be taken and used in
various different ways is going back, To, your, point elizabeth
LIKE why would? I keep creating so it's.

Speaker 3 (36:32):
Interesting and scary speaking, of intellectual property if you have
an intellectual property issue and you'd like some, help with
it you can Certainly Contact. Your heart law we're available
at gearhartlaw dot com and if you have an idea
or an invention that you, want to protect you, can
contact us or you can go to learn more about

(36:53):
patents dot com download a, free white paper and maybe
even set up a consultation with one. Of our attorneys we'll.
Be back, shortly don't Forget we have secrets Of the
entrepreneurial mind. Coming up too we'll be back. Right After
this On, passage to profit.

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Speaker 1 (39:06):
Passage to Profit continues With Richard and elizabeth Gearhart.

Speaker 3 (39:11):
Special guests Jessica dante And love And london And. LOVE
in paris i don't did we Find love in london when.
WE went there i, thought WE did but i guess
that was. A while ago That's, what that's? Richard what's that.

Speaker 6 (39:26):
If we had two, Kids, with us well that's the best.

Speaker 3 (39:29):
Kind of love there, is, A family right so we had,
lots of, Love all right so tell us what's going on?
With your?

Speaker 6 (39:34):
Projects, Oh, boy Okay well so i'm still Trying To
do jersey podcats With My. Partner danielle woolly she's, gotten
really busy but we're going to pick. It up again.
It's our podcast it's kind of just for research and
fun and we like to. Talk about cats SO that one,
i STILL have and i still have the meetup group
podcast and, YouTube creators community and this week is Going

(39:56):
to be richard talking about. Copyrights and trademarks we have
a a lot of people signed. Up for that we
do A hybrid on zoom and in the.

Speaker 3 (40:02):
Law firm, Too OH yeah so i can always get,
nervous before presentations so.

Speaker 6 (40:08):
You'll be fine maybe you can coach me. A little,
Bit so, anyway SO yeah and i have a couple.
Of podcast clients I'm coaching and i'm teaching a class for,
the adult school which we had our First class. Last
monday night it was it.

Speaker 3 (40:19):
Went really well she was glowing it would be car
back and she really connected, with her students so it.

Speaker 6 (40:26):
Was really fun we.

Speaker 3 (40:27):
Were really happy but the.

Speaker 6 (40:29):
Big thing now of course doing The. Marketing for carlaw
the big thing is we're finishing up The, Studio In,
summit new jersey and it's almost done and we're going
to have a Grand opening ceremony. April twenty eighth so
if anybody's listening out there and They're, In The summit,
new jersey area or.

Speaker 3 (40:44):
If, you're somewhere else if you're in one of, our
syndicated markets hop on a plane and. Come, join us
yes come meet us at.

Speaker 6 (40:51):
The Grand opening so i'm teaching a class lunch and
learn from noon to. One about podcasting then we're going
to have an open house so people could just wander
through and do short videos if, they want to, on
our equipment just to kind of test it out and see.
What it's like and then at five we're having happy
hour with, appetizers and Food and the mayor's coming and
we're gonna do. The ribbon cutting so she has the
giant para scissors and so we got to get the

(41:13):
ribbon and do the Ribbon Cutting For. Gear media studios
now it's Onto. The medical, MINUTE oh yeah i like,
to eat carbs and you're not supposed to if you want.
To lose weight but there's this New Article, by erica
watts Fat Checked BY, jennifer chisec msj And It's on
medical news today and it says new research finds a, link,

(41:33):
between bacteria fiber and carbs in one's diet and. Colorectal
cancer risk and if you go on a low carb
diet you can get colorectal cancer more easily because, a
low carb low fiber diet combined with a PARTICULAR. Strain,
of e coli which WE. All have e coli, all
the time just sometimes it accept can lead to. Developing

(41:54):
COLORECTAL cancer so i guess, everything in. Moderation right, Right
so okay i'm really excited to hear from, Our Next.
Guest donna campbell so have you ever heard Of? The mind,
whisper if not you're in for. A huge treat what
is your business about and how do.

Speaker 5 (42:14):
YOU help people i do have an, international healing PRACTICE
and what i actually do this, is A mouthful but
i reprogram your subconscious brain through the quantum field to get.
You instantaneous results so it's an alignment process because often
we'll Think something like i'm, rich and abundant but yet

(42:35):
on the inside we feel a lack energy less than IMPOSTER. Who,
am i well in, the quantum field we will attract back,
the stronger energy which if it's, that lack energy you're
not going to be. Rich AND abundant so i take
you through a process we recode the vibration and the,
frequency through emotion and then you get the instantaneous results

(42:56):
of exactly what you. Are asking for so how?

Speaker 3 (42:59):
Does that work that sounds pretty interesting if you talk
a little bit about the quantum field and then how
we are.

Speaker 5 (43:06):
Connected, to that yes every single one of us has
a vibrational energy field, measured by science and through our,
energy vibrational field we're always emitting out signals like a
radio tower. And a receiver so whatever you're feeling on,
an emotional component moment by moment are the signals that are,
being sent out and then that is what magnetizes and draws.

(43:28):
Back into you so. We all know when we're in
an office meeting and it's getting ready, to level up
and you say you're walking, down the hallway you know
exactly if that meeting is going to be a really
good meeting and everyone made their sales numbers or nobody made,
their sales numbers and we have to. Ramp it up
you know that before you get. To the meeting why
you can, feel it energetically and it's reading that. Subconscious

(43:52):
energy field if you're in a grocery store and you're walking, down,
an aisle intuitively you will walk around a person you
don't want, to talk to or be closer to somebody
that looks happy and pleasant that you might want to
strike up. A conversation with and so we all have
this innate ability and we're all doing it. Twenty four
seven we just don't realize. We're doing that so when

(44:13):
we have something in our life that we're, trying to
accomplish reach, the next level get to, the next layer
and we don't know, what that is we have to
look at the emotional component and understand what it is.
That we're feeling and if we can change, that one
piece then you'll magnetize the result that.

Speaker 6 (44:30):
YOU'RE looking for i agree one hundred.

Speaker 5 (44:32):
Percent with that and so usually what happens for us
is we get into a life situation, later in life
we don't understand how we got there with that pattern
or the energy was really anchored. In your childhood so
if we go back to when, it first started we
can understand. Where that is and then when we shift
the frequency, to something different something, that we needed everything

(44:55):
else in. Your life changes and it, works on health
it works, on your finances it works on, your mental
mindset it works, on your emotions it works in all aspects.
Of your life because the universe it's always. Giving and
receiving so if we're always sending out signals and we're,
always receiving back it's twenty, four to seven and so

(45:16):
it's an. Automatic response system and if we go in and,
change the programming then we send out to different signals
like changing the dial. On The radio oh i'm tired of.
Listening to rock i'm going to switch over here. To
country now so it's kind of, that same process but
we're doing, it for ourselves elevating up in frequency and
vibration so, we can release like sadness and anger and,

(45:38):
frustration and overwhelmed and we can go into happiness and
balance and peace and kindness because those frequencies will bring, back,
More faster.

Speaker 6 (45:47):
Right and other people FEEL those because i, Know My,
coach sonya, sastras my coach and she's at such a
high frequency all the time that you just feel good
around her because she's, such a positive high frequency happen
person and it kind. Of, Rubs, off so jessica did you.

Speaker 12 (46:03):
HAVE a question i think that it's quite interesting hearing
you talk ABOUT this because i listen to a lot
of dating podcasts and a lot of them will touch on.

Speaker 7 (46:14):
Stuff like this is this something that you feel like
comes into the dating world quite, A lot too.

Speaker 5 (46:19):
It's in every aspect. Of your life and let me
share with you. My own story there was A person
that i was dating and he wasn't as truthful as.
He told me he was found. OUT some things i
didn't want to go out, with him ANYMORE and so
i was in avoidance and resistance and just Trying, To
Play kate No i'm not, I'M not interested i, can't.

(46:42):
Go OUT etc and i go a couple of DAYS
later and i sit down in front of a friend,
to have lunch, and she goes what is all this?
Resistance Around you, and i'm like what. Do you, mean
she goes there's, just resistance EVERYWHERE that's. All I feel,
AND i'm like i don't know what. You're talking about and.
THEN it clicked i was resisting the energy of this

(47:03):
one person in. The DATING world therefore i was resisting
everything else, in my life and it was on. A
subconscious level I didn't realize i was sending. Out THAT
frequency so i had to go in do, my own programming,
release the resistance and then that opened up the doorway
for everything else. To flow In because if i'm in the,
energy of Resistance guess what, I'm resisting money, I'm resisting

(47:25):
friends i'm, resisting you know all the other things life.
Has TO offer and i wasn't. Aware of it she
had to. Point, it, out so yes it's in all aspects,
of your life because it's, Not just oh i'm going
to resist In dating or i'm going to, resist over.
Here it's everything we're the only ones that. Separate and compartmentalize.

Speaker 3 (47:45):
Once you, had that realization what?

Speaker 5 (47:46):
DID you do i SHIFTED myself so i have. A
whole process it takes me two days to teach you
how to do, it FOR yourself or i can do
it for you in a. Matter of minutes but it's
understanding where the, resistance is at where it's located, in
the body going back to a time where you felt
that same resistance might not, even be related and then
understanding what it was that you needed, In that moment

(48:09):
because whatever happened in the situation you, put up resistance
you might needed understanding or. Nurturing or love and so
in the, mind whispering process what we do then is we.
Reprogram that event the, events don't change but we reprogram
that event with the different emotional frequency of what it,

(48:29):
was you. Needed say understanding and then when, that reprogramming
happens because it's like updating, the software system but, for
your brain next, thing you know, you have understanding you
have a, whole different context and the. Resistance is gone
and then when you look at, your current situation, you have.
Understanding not resistance and so it's A technique that i

(48:50):
learned from studying with some other teachers through how the different.
Universal laws work, because every moment. Every frequency exists it
just got stuck on resistance to teach to something and,
if that changed then it opens up.

Speaker 6 (49:06):
All THOSE stores and i see that you've written a
book here a few books actually financially Fit living the secrets,
in an. Abundant prosperous life you were in the, financial sector
before and you Co authored When Cracking the Rich Code,
With Tony robbins Jim Britt. And kevin harrington are most
people's problems that they come to you to get healing?
For around money or is?

Speaker 5 (49:26):
It just everything this is, How it works it's all.
OF the above i often talk about money because how
you think and feel about yourself on a soul level
is how money responds to. You in life and so
people will come and THEY will say i, want more money, and, you're,
Like great why and then they will tell you about
a relationship or a lifestyle that they want to live,

(49:48):
or to create and about fifteen minutes into the, conversation
they're like IS that why i have this? In, My
stomach yeah and then they. Make the connection they'll start.
TALKING about money a lot of people do come for
health because every physical level disease has an emotional. Component,
to it earlier we were talking about the medical moment

(50:08):
and about cancer and. Food, and carbs well cancer relates
to the. Energy of resentment so, In my world i'm
looking at what? Are you resenting and if you're in
the energy of resenting eating the carbs and you, believe
that study you'll. Probably create it but if you're not
in the, energy or resentment, you love bread and bread
Is different in london than it Is In, the united
states and you're. In that, Happiness guess what cancer resonating

(50:33):
to the energy of resentment can't come in because you're
in an. Energy of happiness so. THERE'S no connection.

Speaker 6 (50:38):
I Love that donna campbell. The mind whisper so.

Speaker 3 (50:44):
What experience did you have as a child that led you? To?
This spot now a.

Speaker 5 (50:49):
Lot, of experiences actually the VERY first story i can
recall one time my mom ASKED me what i really
wanted TO be when, i GROW up AND i thought i,
knew THE answer and i was SO excited and i, said,
TO her Well i think i'm just Going to join
greenpeace and. Save the whales and my mom was a,

(51:09):
very angry person so you had to be very careful
with your responses because you didn't want that anger to,
come at you and it literally lightning flashed. IN her
eyes i. Got yelled at she slammed the door, in
MY face and, i went outside GOING what did? I
do WRONG and so i started reformatting my own, self,
AND went well i guess if she needs To hear

(51:30):
that i'm a teacher or a, Scientist or something i'll
SAY that because i don't want to experience. The anger
anymore that's safety. In The subconscious, and I'M like.

Speaker 6 (51:40):
What i really.

Speaker 5 (51:40):
WANT to do i want to travel the world and
be a gypsy and read palms and crystal balls, and oh.
LOOK shiny rock i do a form. Of that today
but IN that process i also Learned Being, in silicon
valley not everyone was, created the same meaning that my
family grew, up near poverty which, was, food stamps, welfare

(52:02):
public assistance AND by fourteen i had, my own job
my first job to buy school lunch and buy. My
own clothes SO that's why i became, a financial ADVISOR
was because i really wanted to Help middle class america
to get. Ahead of life but then after ten years,
IN that career i realized nobody was further ahead even
though we followed. All the rules and then other. LIFE

(52:24):
events happened i started looking at this from different, points
of view and then my. Hailing her launched.

Speaker 3 (52:30):
Really that's great so why do you think your mother
had the.

Speaker 5 (52:34):
Reaction, She did yeah i've often. Thought about that it
was during the time of the women's liberation movement and
at the time that women had opportunities that they, didn't
have before and she saw me as an, extension of
HERSELF and that i had the ability TO become anything
i put my heart out. There to do where she

(52:55):
grew up in a time where you were limited or were,
only certain types so, jobs were available and that we could,
have it all and that we could be in this
profession and these careers still have a family and raise.
ALL of it i just didn't know AT the time i.
SAID that answer I told her i was going to
be some sort of activist or, anything LIKE that and i.

(53:18):
HAD no contacts i. Had no, IDEA of course i
COULD be anything i, wanted to be. Because WHY not but.
I didn't know, BUT looking back i think it was
really that's what she was trying.

Speaker 3 (53:28):
To teach me where do you want to? Take? Your
practice now where do you see? Your? Future?

Speaker 5 (53:33):
Going right now i've expanded. My Healing practice so i'm
in the writing where as an author, several Other Books Including.
THE abundant soul I Write For best holistic life magazine.
AS a columnist i also am in, the speaking world
sharing all of the gifts and talents and instead of
just working with people privately, one on one expanding into

(53:54):
being able to do the work on stage and transforming.
The entire audience between that and, retreats and podcasting the
next layer that was Presented and where i've been going.
Is into film, and with films you can produce the
documentaries and put out the information to really, make an
impact change the world in. A different WAY and so

(54:17):
i do produce movies Now With The, los angeles tribune
sharing these universal truths to make the impact for. The upcoming.
Generations that's great the first one that's going. To be
Released it's Called, Pillars Of Power the Hidden Secret, behind
ACHIEVING greatness and i have several of the original cast
members From The, movie the secret so.

Speaker 6 (54:36):
THAT will as i can hardly way how can? People
find you the.

Speaker 5 (54:39):
Easiest way is To go to bookdonna dot com. And
on there there's different ways to. Connect with me if
you want to just book directly or to be connected.
Through social media It's better called DONNA.

Speaker 6 (54:50):
Dot com dawna this. Has, been fascinating definitely are going
to look at more of. What you're Doing.

Speaker 3 (54:56):
Passage To profit with richard analy. Is your heart now.

Speaker 6 (54:59):
We're going to Be TALKING. To ian l. Patterson about
cybersecurity He, has plural lock really interesting and relevant. Topic
these Days, So welcome.

Speaker 4 (55:08):
Ian, thank you well unfortunately lots of people. Are getting
hacked how does?

Speaker 3 (55:12):
Your company work how do people not get hacked based on? What,
you do.

Speaker 4 (55:17):
Well it's, a great question and unfortunately it's not, an
Easy answer but i'll give you a little. Bit Of BACKGROUND.
So ian L patterson and Ceo. Here at blurlock for,
The most part plurlock is set up to, help larger organizations.
Enterprise commercial customers we also have a very large practice in,
the public sector so WORKING With the us ARMY And,
the us navy all BRANCHES of the, us federal government

(55:39):
as well as a couple of. Other allied nations portlock
of THE company that i actually took public, in twenty
twenty and maybe we can. Talk about that when we
committed to, go in public we did not think that
there was going to be a global pandemic that would
shut down all air travel as part of our. Go
public process so it's been an interesting. Journey for, SURE
you know i think that my goal here today is
to talk to people and kind of let them know

(55:59):
that there actually are some things that they can do
personally to stay safe and excited to. Get into it.

Speaker 3 (56:05):
How do you assess the level of threat that an,
average computer user one of our, listeners at home they,
have a computer they. Have an iPad what is the
likelihood that they're going? To, get hacked well it's.

Speaker 4 (56:18):
A pretty good likelihood that they're going to run. Into,
some badness now now getting hacked has. A specific meeting
i think if we expand that, a little bit and,
if we say how likely is the average person to
be the victim of some sort of cyber fraud, or
cyber attack or be, exposed to malware or be exposed
to misinformation? Or disinformation online the odds are. Actually pretty good,

(56:41):
and that's, WHY you know i was saying, at the
beginning this is an issue that, is affecting everybody whether you're,
a big business whether you're, a small business whether. You're an,
individual in fact even teens now who are first starting.
To get online this is something that they have to,
be aware of is the dangers of these types. OF
threats online i think what people may not, underst stand
though is how widespread and automated some of. These threats

(57:05):
are so it used, to be, that you know somebody can, say,
To themselves well i'm not, AN important person i don't
have valuable data who would? Want a hackney and that's
actually not the right way to. Think about it the
right way to think about it in today's economy is
do you have something of value that a cyber criminal
might want to get and that could be as small

(57:26):
as a as a fifty dollars, gift card purchase or
that could be as small as getting access to your
social media accounts so that they can. Perpetrate, further cybercrime
so because it is very cheap or bad guys to
commit these, types of attacks whether it's fraud, or targeted
hacking people do need to be a little bit elbows

(57:47):
up and they do need to. Take, some precautions now
the good news is that if you can, do the
basics you will set yourself apart From the. Average internet
user and so, there's you know it's kind. Of that
story i'm sure most people have. Heard about it but
it's two hikers and they run, into a bear and one,
fiker you know sits down and he starts taking his,
hiking boots off and the, other hiker says what on earth?

(58:09):
Are you doing you can't possibly, outrun the, bear you
know as the first hiker is put on, his running
shoes and of course what. Does he, SAY he says
i don't need to, OUTRUN the bear i just need.
To outrun you so there's definitely some things that you
can do here to outrun your. Average internet competitor, If
you will i'll give you. Five specific tips first is
you should always try and use. A unique password so

(58:31):
if You're logging Into, facebook and gmail use a different
Password for, each.

Speaker 3 (58:34):
Wait, wait, wait wait wait. Guilty as charge i've got
so many DIFFERENT softwares that i have to access it
would be impossible for me to have a different password.
For each one how think we?

Speaker 4 (58:47):
Actually do that tip number two is use a password
manager to keep track of all of. Your different, passwords
now listen it doesn't matter which. One you use you
can use Ones provided By apple Or. Microsoft or google
you can go to, a third part one like last pass.
Or one password the point is just use something so
that you do have a unique password that you're using for.

(59:07):
Each individual site.

Speaker 3 (59:09):
The password manager what? Does that do it.

Speaker 4 (59:12):
Keeps you from having to remember?

Speaker 6 (59:13):
All these things do you have one password?

Speaker 8 (59:15):
For?

Speaker 4 (59:15):
Password manager exactly the longer it is typically the, stronger
it is and so you can use phrases they don't
have to. Make sense necessarily but that's actually a great
strategy for. Picking your passwords but here's. A better strategy
use that password manager and let it pick. It for
you and that way you don't even have to come up.
With it, yourself or remember.

Speaker 6 (59:35):
What if you forget the password to password manager or
get locked, out of it like it just HAPPENED to. Somebody,
i know.

Speaker 4 (59:41):
Well generally there's going to be, a recovery mechanism and
so that's, actually a great. A great question some people
might feel concerned about entrusting all of their passwords to,
this password manager fearful that they might. Get locked out
generally there's going to be. A recovery mechanism so this
is something that you might print off like. A recovery
code you put it in a. Safety deposit box you

(01:00:02):
can also use what's called. Multi factor authentication and so
this is a complex way of saying different ways of.
Proving your identity so it could, be a biometric it
could BE an actual usb key that you put. Into
your computer those are. Actually really strong. Those are great
and so you can use these forms of multi factor
authentication both for protecting, your password manager but also and

(01:00:23):
this is, tip number three you should try and use
that those multi factor authentication options at all of. The
different websites anytime you, have, an option hey do you
want me to collect a PHONE number so i can
send you a? Six digit code that greatly enhances your. Security,
as well.

Speaker 3 (01:00:38):
Well there's always, A trade, off i guess between, security,
and convenience RIGHT because if i forget MY phone and
i go, Into the office i'm screwed for the rest
of THE day because i can't, do anything RIGHT and
so i can't look at, my bank account i Can't.
Log into google i'm pretty much done at That point because.
I'm so dependent everything is so based.

Speaker 6 (01:00:59):
On.

Speaker 3 (01:00:59):
This, too authentication yeah.

Speaker 6 (01:01:01):
The two factor thing is a blessing and a curse
because if you're working with somebody and they're trying to
do some work, on your account which we have assistance
that help. Us with that they have to make sure
that they can get a, hold of you hold of
me because it always comes. To my phone so it's,
our marketing people it's our website people says that. The
other thing so we just have to Make sure that

(01:01:21):
i'm available when this. Code.

Speaker 3 (01:01:23):
Comes Through yeah.

Speaker 6 (01:01:24):
Sometimes i'm sitting here on a, Code comes, through i'm
like what the heck is what.

Speaker 3 (01:01:27):
We said for somewhere? Is doing. SOMETHING so no, i
understand though how that would make, things MORE secure and
i understand why a lot of companies in the institutions
are implementing those. Solutions for sure what about starring passwords?
IN your, browser i mean because that's like the easiest thing.
In the world my browser will MEMORIZE my user id

(01:01:48):
and my. Passwords for me how? Secure, is that.

Speaker 4 (01:01:52):
Well it's going to be better than using the same
password on all of the websites that. You go to so, to,
your point right security is always. A trade off you're
trading off one safety. Element versus ANOTHER so what i,
would say is if that's a strategy you're, GOING to
pursue i would then use, tip number four which is
making sure that you keep your systems patched and. Up

(01:02:14):
to date so if you're, trusting the browser and if
you're saying This is where i'm going to store, all
my passwords then the thing that you should be dealing
is you should be making sure, that your, computer your,
laptop your phone whichever, one it is is downloading, all
the patches you're regularly, updating your system because those patches
are really what's keeping your system safe. From new vulnerabilities
so bad guys are always finding, vulnerabilities in software and

(01:02:35):
it's a bit of, an, Arms Race right So google
and microsoft and, all the manufacturers they're constantly providing patches
and updates to try and defend. Against these vulnerabilities but
what you can do is you can keep things patched,
up to date and that's. Tip number four the number
five is back up what you need and delete. What
you don't so when we're talking about, actual data theft
this could, be financial documents this, could be photos this

(01:02:59):
could be. Sensitive business information the best thing to do
is to keep in mind that you should always try
and have three copies of. Anything really important there's an
old adage which is three is two and two is
one and one is non meaning if you only have one,
copy of, something forget it you might as well already
just accept that. You've lost it so you should try

(01:03:19):
and have multiple copies of the important things. That, you
need however things that you don't need to store is,
actually a liability so you should try and actually delete
reduce the amount of data that you have in. The
digital ecosystem sometimes we call, this digital dust which is
just data that's kind. Of sitting there there are an accounts,
you don't use, it's all. Emails et cetera rather than

(01:03:42):
trying to safeguard that and prevent that from falling into
the hands, of bad guys. Just delete it and that's
actually something that people don't necessarily think about. Around data
security but if you just, remove the data or the
industry term is reduce, your attack surface then this is
something that can actually keep you.

Speaker 6 (01:03:57):
Safe as well can you help, people DO that because
i have a lot of old data sitting, on my
computer ald, emails AND everything and i try to remove
downloads because otherwise my hard. Drive is full but so
someone that can help, you to that or do you
have to sit down like every night or every weekend
or whatever and go through and just delete all the old.
Stuff on.

Speaker 4 (01:04:14):
There so plurlock we don't, work with individuals but we
do help businesses at, a large scale at. An enterprise,
scale you know think through these types of problems when you're,
in big business because guess what the same problem YOU
just described i having too much data, on your computer
businesses have. The same thing businesses are talk full of

(01:04:35):
data that's accumulated. Over the years maybe they've, done some
acquisitions they've had employees come in and, out the door
and there's just data all. Over the place and this
is a huge, area of vulnerability particularly because from, a
business perspective there's more and more privacy legislation and laws
that are coming, into to effect such that if a
business is found to not be storing data to the best,

(01:04:58):
of its ability they can be charged in Some jurisdictions
like europe up to four. Percent of revenue so the
find they're. Really really big so the answer to your
question is are there people? Who, can, HELP yes absolutely
i would be looking for somebody who can. Help, an individual,
again you know, here at playerlock we're really focused. On
helping businesses but the same PRINCIPLE applies.

Speaker 6 (01:05:18):
If i go out and, BUY a computer I buy,
an APPLE laptop or I Buy a microsoft windows. Desktop
or whatever does it have any protection? On it ALREADY
or should i buy? Protection for that the antivirus programs
that always pop up and want you. To buy, them.

Speaker 4 (01:05:33):
It depends unfortunately are there? Tools out there is there
technology that helps keep you? Safe, from threats yes kind
of depends on what, the threats are depends on. Your
specific circumstances cybersecurity as an industry. Is absolutely huge, just last,
week in fact one of the largest. Acquisitions was announced
google is buying a cloud Security company called whiz for thirty.

(01:05:53):
Four billion dollars this is actually more Than all of google's.
Previous purchases combined so is there? Technology, out there absolutely there,
is a ton, and in fact cybersecurity as an industry
continues to grow by some estimates. That it is cybersecurity
again as an industry is over a trillion dollars depending on.
How you count so there's a lot of, technology out
there there's a. Lot of tools all, of, those tools

(01:06:16):
though are not going to keep you safe unless you.
Do those basics you need to be. Doing those basics if,
you've done those and then you can start to layer,
on anti. Malware anti virus additional you could actually get
commercial two factor authentication options. One hundred percent you can
go and you. Can buy stuff but what we like
to do is to try and help people and businesses

(01:06:36):
really take ownership of, their situation first later. On TECHNOLOGY.

Speaker 6 (01:06:40):
Second, ian l patterson according to, my show notes you're
an active angel investor with over a dozen investments in early.
Stage tech ventures is there anything really exciting coming down
the pike that you're?

Speaker 4 (01:06:52):
SEEING right now i think that there's a lot of
focus AND enthusiasm around ai right now, across the board
RIGHT not only ai as it, pertains to CYBERSECURITY but
just ai. ACROSS the board i think the other large
theme that's starting to gain some interest is quantum though
we've seen some large announcements From companies Like google and microsoft,

(01:07:16):
around quantum capabilities which could revolutionize how we do computing.
In THE future so i think that there are some,
large technology shifts and anytime you have these, large technology
shifts there's an opportunity to try and pick some winners
and potentially. INVEST in them i think THE thing that
i find most exciting and also just most relevant is actually,

(01:07:39):
specific to cybersecurity which is that this thing, ain't going
away meaning there's nothing on the horizon to indicate that
we will. Quote solve cybersecurity this is something that is
going to. Stay with us it's going to be present
for as far as the. Eye can see and part
of THE reason that I took player alog public in
twenty two was there weren't actually a lot of investment

(01:08:02):
opportunities for earlier stage cybersecurity companies in, the public markets
which is, where you know the average investor is. Able,
to invest definitely there's a lot of, private cybersecurity companies but,
they're you know unless you have access and kind of
know who, to, talk to you they're they're harder to.
Gain ACCESS to so i think that cybersecurity overall has
just massive tailwinds if you were to layer on some

(01:08:23):
of these OTHER themes. LIKE ai quantum i think, there's
some others little pockets of opportunity that are either further
or nearer on. The adoption curve but there's there's a.
Lot out there there's no shortage of interesting companies to.
Spend time with, sounds, like it well thank.

Speaker 6 (01:08:38):
You very much how do people get a? Hold OF?

Speaker 10 (01:08:39):
You.

Speaker 4 (01:08:40):
Ian l patterson i'm probably easily most Easily, found on
LinkedIn and then if folks want to check things out
that we're doing at playerlock, playerlock dot com slash irs
is the best starting point and. JUMPING off point i
will also say we've just recently launched a new Media
series Called, code and country so you can find this

(01:09:01):
wherever you Find podcasts And code and Country is where
i'm interviewing some of the foremost experts in the world
around cybersecurity. And national security that's where we try and
educate and break down what's actually happening on the world
stage when it. Comes to cybersecurity we've had a series,
of Notable Guests including. Admiral mike McConnell he was the
former DIRECTOR of The nsa And Director, of national intelligence

(01:09:24):
ACTUALLY Briefed the us president and on a daily Basis
In the oval. Office and others so highly encourage folks
To Check, out CODE anddcountry dot fm if they're looking
to learn more, about the.

Speaker 3 (01:09:35):
Industry that's great we need to take. A commercial break
You're listening To passage To profit With Richard. And elizabeth
gerhart we'll be back. Right AFTER this man i had
a rough.

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To pay less eight hundred two six two, nineteen twenty
six eight hundred two six two. Nineteen twenty six eight
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Speaker 3 (01:10:42):
Passage To profit alicia morrissey is our Programming director At,
passage to profit and she's also a. Fantastic jazz vocalist
you can scroll to the bottom of the passageprofitshow dot
com website and check. Out her album.

Speaker 6 (01:10:57):
It Is time for Secret Of, the Entrepreneurial mind and
i'm going To Start. With jessica dante what? Is your secret.

Speaker 7 (01:11:06):
Something that is REALLY important that i think a lot
of companies and people on social media are not understanding
To cut through and we kind of talked, about this
earlier but to cut through the noise and to cut.
Through the competition taking a stance on something and having
an opinion on something is actually a really easy and

(01:11:26):
free way to be able, to do that and especially,
on social media where it's really easy to get, people
riled up its actually can be good to do that
because if you have a, stance on something and your
company has a, stance on something and it gets some,
people really angry it also means you're going to reach
the people who agree with that or who, that resonates

(01:11:46):
with and they might not be as like chatty, in
the comments but they're going to feel more connected to you.
And your brand and that's what We find With love
in london and that's a huge.

Speaker 2 (01:11:58):
Part of where our success over the last few years.

Speaker 7 (01:12:01):
Has Come from but i've heard this from a couple
other people who run companies that are similar and especially in,
the travel space that it helps you, to stand out
but also make sure that you've reached the people who
you're trying to read and that It resonates.

Speaker 6 (01:12:15):
With That's, awesome donna campbell what? Is your secret i'm going.

Speaker 5 (01:12:19):
To share something that a mentor of mine shared with
me not. Too long ago he is a, financially independent
person and he said to me that it's no longer about.
Giving and receiving it is about RECEIVING so that. I
can share and then he shared a personal story of

(01:12:41):
how he. Felt, incredibly guilty see he's sold over nine
million books out of all of the books that, he
has written and he was feeling guilty that all, of
these trees which were sacred, where he's from were being used.
For the book so what he did to balance out

(01:13:02):
the guilt was to donate money for more trees to
be planted so the trees could keep giving so he could.
Produce more books, AND he said i had to receive
money first to be able to share and share back.
With the world, In this case i'm sharing back, to

(01:13:23):
plant trees which then brings joy to everybody else because
it's in. These beautiful parks so we're to, receive as
entrepreneurs so then we have the ability to share philanthropically
in different venues instead of the reciprocal balance given receiving to.
The SAME person oh.

Speaker 6 (01:13:43):
I, LOVE that yeah. I Love THAT. So, ian l
patterson what? IS your secret i think.

Speaker 4 (01:13:50):
The secret is that entrepreneurs and business leaders are. Just
people too and at the end, of the day if
you can look at somebody who's potentially in a position
of authority and, power, AND think oh i could never
think to reach out and, talk to them just remember that.
They're people too, and in fact some of, the, most
humble giving Generous people that i've had the opportunity to

(01:14:12):
meet with have been THE people who i, Would, ordinarily
think wow these people are way too impressive and are
not going to give you the. TIME of date i,
Just reach out, just reach out and amazing. Things will happen, That's.

Speaker 6 (01:14:21):
Great advice richard?

Speaker 5 (01:14:23):
What is?

Speaker 3 (01:14:23):
YOURS greatreat points i think that if you're trying to persuade,
somebody of something tell us story and, don't MAKE arguments,
because i think even speaking, as an attorney right we
make our arguments but they have to have. An emotional
appeal and so if you want to change somebody's mind
or move them in, a particular direction logic is not going.

(01:14:46):
To do it you have to hit them in the
heart and then they'll open up and. Consider YOUR position
so i think stories. Are, very important, well that's excellent.

Speaker 6 (01:14:57):
And mine this time is. Going to be don't for
get about the. POWER of networking I think during covid
we all just kind of huddled into ourselves and it's.
Slowly opening UP now we're i don't know that we're
still seeing as many people going to things as. We
used to but networking is so powerful and you never
know when you're really going to need your network for.

(01:15:17):
Whatever you're doing so get out there and network.

Speaker 3 (01:15:20):
And it's fun and so that's it for. Us this
Week passage to profit is a nationally syndicated radio show
appearing in thirty eight Markets Across. The united, States in
Addition passage to profit has also been recently Selected By
Feed spot podcasters database as a top ten. Entrepreneur interview
podcast thank YOU to THE p, to p Team Our

(01:15:41):
producer noah fleischman and Our Program coordinator alisia morrissey and,
Our Studio. Assistant brissy kabbasari look for our podcast tomorrow
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while the information on this program is believed, to be

(01:16:03):
correct never take a legal step without checking with your.
Legal Professional first gearhart law is here, for your patent trademark.
And copyright needs you can find us at gearheartlaw dot
com and contact us. For free consultation, Take care everybody,
thanks for listening and we'll be. Back next week the
proceeding was.

Speaker 1 (01:16:21):
A paid podcast iHeartRadio's hosting of this podcast constitutes neither
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