Entrepreneurs: Do Less, Lead Better: The Real Secrets to Scaling with Kenny Lange + Others

Episode Transcript

Speaker 1 (00:00):
The following is a paid podcast. iHeartRadio's hosting of this
podcast constitutes neither an endorsement of the products offered or
the ideas expressed.

Speaker 2 (00:09):
Teacher burnout isn't anything new.

Speaker 3 (00:11):
There is a notion that you're going to have to
become someone you're not.

Speaker 4 (00:15):
We're on a mission to turn playtime into a passport
around the world.

Speaker 5 (00:19):
I'm Richard Gearhart and I'm Elizabeth Gearhart. You've just heard
some snippets from our show. Do you want to know
more about starting your business day tuned?

Speaker 1 (00:28):
Ramping up your business? The time is near. You've given
it hard, Now get it in gear. It's passage to profit.
With Richard and Elizabeth Gearhart.

Speaker 6 (00:39):
I'm Richard Gearhart, founder of Gearhart Law, a full service
intellectual property law firm specializing in patents, trademarks, and copyrights.

Speaker 5 (00:47):
And I'm Elizabeth Gearhart, not an attorney, but I do
marketing for Gearhart Law. And I am the founder of
gear Media Studios, a full service podcast studio.

Speaker 6 (00:55):
Do you lose your soul when you go into business?
Join us today as we discuss leadership with Kenny Lange,
a leadership and scaling coach who has helped businesses skyrocket
their growth while helping founders scale without losing their mission,
their people, or their soul.

Speaker 5 (01:11):
And then stay tuned for Gen Rafferty empowered educator dot com.
She helps teachers and leaders thrive, beat burnout, and unlock
their full potential. And after her, we have Whitney Duyanus
Richardson from Global Sprouts, who has created unique cultural learning
kits for kids that turn playtime into a passport to

(01:33):
the world. I love that.

Speaker 6 (01:35):
Welcome to Passage to Profit the Road to Entrepreneurship, where
we talk with celebrities and entrepreneurs about their stories in
the business world. But before we get into our interviews,
it's time for your business journey. Two in five Americans
want to start a business or are thinking about starting
our business, and we want to ask our panel today

(01:55):
every entrepreneur has that one what was I thinking moment?
What was yours? Kenny Lang, Welcome to the show. What
was your what was I thinking? Moment?

Speaker 3 (02:06):
As we were talking before the show, I think most
of the time I'm waking up and going what was
I thinking? But I think it was probably with my
first company, I started to hire employees and was getting
further away from the work, and I thought, well, I
just wanted to like pay my bills and not have
people tell me what to do. And now I have

(02:28):
clients tell me what to do, and apparently you need
to lead employees well or they do bad work and
we'll leave your company. So they also sort of needed
to tell me what to do, and it made me wonder,
what was I thinking.

Speaker 6 (02:41):
Well, that's a pretty good one, Jen, what was your
thinking moment?

Speaker 7 (02:45):
I think the biggest what was I thinking moment happens
when I rely heavily on something or someone to be
the magic bullet for what I'm looking for, because the
truth is, it's my company and there isn't anybody that's
going to have the magic bullet.

Speaker 2 (03:03):
And often we look outside of ourselves to find the quick,
easy answers or the quick fixes for some of these
really big challenges that we have as entrepreneurs, and sometimes
we just have to be comfortable in that messy middle
and work through the work to get to the other side,
because what's true is there is no magic bullet. So

(03:26):
what was I thinking happens once in a while when
I rely too heavily on something outside of myself.

Speaker 6 (03:33):
That's a great one. I'm guilty of that too. Sometimes
you just kind of want to share the responsibility of
making a decision with somebody else, But when you're in business,
you can share discussions, but ultimately the decisions are yours.
And sometimes it's easy to kind of take a short
cut and let somebody else do the thinking for you,

(03:54):
But lots of times when you do that, it just
doesn't work out. So point well taken, Whitney duennas rich
what was your what was my thinking moment?

Speaker 4 (04:03):
I would also say, similar to Kenny, it would always
be my first business. And I failed to do a
background check on a contractor when I opened up my
fitness studio and she ended up getting in a lot
of trouble for something. And my first thaw was, what
the heck was I thinking? Why did I not run
a background check to eliminate this from being bad publicity.

(04:27):
I was freshly nineteen, I needed some fitness instructors and
I was about to open and I just hired who
I thought was a great candidate, which ended up biting me.

Speaker 6 (04:37):
That is a lesson learned, and I guess doing a
background check is really important no matter who you hire.
Sometimes people just seem so great, and you get so
caught up in the moment, and especially when you're starting out.
I remember I was so grateful that somebody would even
want to work for me, rappy that it's easy to

(05:00):
sort of cut corners if you're not careful, Elizabeth.

Speaker 5 (05:03):
My what was I Thinking moment came when I thought
to myself, why in the world I think it would
be a good idea to open another brick and mortar
business in this town. Because we had all our ducks
in a row, We're going to do our grand opening.
Everything was set. We've been in this building for two
decades or now fifteen years. So what was I Thinking?

(05:25):
Moment came when I realized not only I caught things
in time, but it wasn't in time, because dealing with
the town takes weeks and months, and anyway, we got
through it though in the studios running I.

Speaker 6 (05:37):
Remember those days that was pretty exasperating. So it was rough,
but we made it through. My what was I Thinking
moment was actually pretty embarrassing. I had hired a contractor
to come and paint the second floor our building here,
and I didn't really look too closely at the thing

(05:58):
that he rode up. I hired him to do the job.
I came upstairs and the walls were painted, but none
of the moldings or the doors, or the base boards
or any of that were painted. So we painted the
walls blue, but the base boards were like this ugly
brown color. And I said, well, why didn't you paint
the base boards. He said, well, you just said paint

(06:18):
the walls. They paint the base board. So as an attorney,
I feel like I should have done a better job
with that. Fortunately I do do a better job of
reviewing client contracts, but I didn't do such a great
job in that situation. And I guess it's like a
way moment from this though, is that obviously anybody who's
running a business is going to have and what was

(06:39):
I thinking moment and in the same club as Kenny,
where I have those moments multiple times during the week.
But fortunately usually you can adjust and you can and
get on with your business. So now it's time for
our interview with Kenny Lang. He is a leadership and
scaling coach who believes that most success usful businesses are

(07:01):
quietly failing at what really matters. He's on a mission
to help founders explore their growth without sacrificing their soul,
their people, or their purpose. So welcome to the show, Kenny.
It's great to have you here. I was really intrigued
by your comment about sacrificing your soul. Do you feel
like business people sacrifice their soul when they take on

(07:23):
a business project.

Speaker 3 (07:24):
I think some end up feeling that way. Most of
us when we start a business, we have technical expertise
in a particular area and we're good at doing a thing,
and then as we get more clients and time goes
on and we figure out, hey, we might actually have
a business and be able to eat, which is always
an exciting revelation. There's some point where you feel like

(07:47):
you're butting up against a ceiling for growth, and you
may have aspirations of growing very large, very big, go international,
multi state, whatever it may be. And I think that
there's a notion that you're going to have to become
someone you're not in order to build the company you want.

Speaker 6 (08:06):
And then by becoming somebody that you're not, you're really
sacrificing your soul because you're making personal internal sacrifices that
you think are necessary to move the business forward. So
what do you tell people when they find themselves in
that situation.

Speaker 3 (08:21):
For a lot of them, it can be just as
simple as asking them who told you you had to
make that sacrifice or that you had to do it
this way, and they'll go, well, no one, I guess,
and that's when I go Okay. So you've developed some
advice in your head that you think that the marketplace

(08:42):
or the world, or the universe or whatever is giving you,
and that's the way that you have to be in
order to grow a business. Because you are watching influencers
on you know, Instagram or watching YouTube videos of other
successful entrepreneurs, and you see the way that they are
and while you admire and respect them, you're also subtly

(09:05):
taking on, oh, that's the way I have to behave,
that's the way I have to sell, when in fact,
really all you have to do is be the one
who can best connect with your customers, your ideal client
profile and serve them the best and then all the
things that you need to do to grow successful business.
However you define success, whether you just want to grow

(09:27):
one or actually scale one, and those are two very
different strategies.

Speaker 6 (09:32):
Then that's the right way to go.

Speaker 3 (09:34):
Instead of saying, well, now I got to copy all
these other people. With my first company, I was an
accidental marketing agency owner. I just needed to put food
on the table and keep a roof over our head.
And as I was building, I was like, Okay, well,
you know, I've been consuming tons of leadership content and
those sorts of things, and this is my chance to
really try some things out. You know, I think a

(09:56):
lot of people start their entrepreneurial journey before they even
start their business, right They start as a dissatisfied employee.
They think they could do it better differently, or maybe
they just see the way a boss is leading and say,
I have some different ideas on how this should be led,
and you want to see if you're right or if
you're hallucinating. And so I started my business, and when

(10:18):
I felt like I actually had a business going, it
wasn't just oh, I could probably do this and just
hold out time until I find a different job that
I really like. I started listening as like, okay, what
are these other agency owners doing? How are they selling?
And I was a HubSpot partner and you may know
of the company and love my time being a HubSpot partner,
but I would pay attention to these other larger agencies

(10:41):
and what they were doing, and I would talk to
some of the owners. They're like, Oh, you've got to
package this way and you've got to sell this way.
And I'd go, oh, okay, I was going to do
it this way because this sort of seems to be working.
I just want to improve it. But I guess I
can try that. And whenever I started going in that direction,
it was as a mentor of mine, you to say,

(11:01):
it felt like taking a shower with your socks on.

Speaker 6 (11:04):
Some didn't feel right. It wasn't me.

Speaker 3 (11:06):
So I was trying to run somebody else's business and
I lost deals because I was trying to price way
too high for what I was promising, or the way
I organized it was wrong, or just the way I
communicated felt wrong. I'd also have people tell me oh,
you gotta organize your people this way and lead them
this way and have these sort of meetings. So it's like,

(11:27):
I think that there's a better way that's really more
human centered than just trying to squeeze every ounce of
performance out of your people. And don't get me wrong,
I'm results oriented. I love, you know, being in high
performance mode. My chronic overachiever, recovering, perfectionist, all those fun things.

Speaker 6 (11:43):
So we're with Kenny Lang Leadership and Scaling coach. You
can find him at Kenny Lane dot com. Kenny, do
you work one on one with your clients? Then how
do you work with your clients?

Speaker 3 (11:54):
It's usually a combination. I work a lot with senior
leadership teams or executive leadership teams, annual strategic planning, quarterly planning,
or just working through a difficult situation, and then I
usually pair that with one on one executive coaching with
at least the most senior executive, if not several other
of the executives as well.

Speaker 6 (12:14):
Oh, I been like the most challenging leadership situation that
you've been in where you've had to coach somebody and
how did it play itself out?

Speaker 3 (12:23):
The one that comes to mind first is a client.
He was the CEO and he had recently hired a
fractional COO and they started out really great at honeymoon
period and all that. After about four months they were
having a lot of issues and they said, Hey, we're

(12:45):
really feeling like we're coming to an impass.

Speaker 6 (12:47):
We could use your help.

Speaker 3 (12:48):
And I said, I'm happy to facilitate the conversation and
help you navigate the conflict in a healthy way. They
sent me like two and a half three hours of
recorded meetings, and I I happen to be driving to
go see another client that's five hours away, so I
had a little bit of time, but I listened to it,
made some notes, and then I met with them the
following day, and you know, I joke with them that

(13:10):
it's it was a bit like marital counseling, which is
usually when I meet with the visionary and the operator
or the second in command.

Speaker 6 (13:16):
That's usually the way it feels.

Speaker 3 (13:18):
And I just drew out like, hey, here's the different
stories I'm hearing. You know, what are you believing about him?
What are you believing about him? Well, what really is
your shared goal? And it took us about two two
and a half hours to walk through that conversation to
where they got opened, They got honest, we were getting

(13:38):
into the details. I had to challenge beliefs on both
of them, and some of that sometimes can be nerve wracking.
When I'm challenging the CEO who signs the check that
comes to me and I have to say, hey, I
think you're making a mistake here, and I think you're
in the wrong for this, and I think we need
to explore that a little bit. And they both ended
up thinking me and saying, Hey, we love our quarterly sessions,

(14:00):
but these one on ones and this sort of stuff
is actually proving more valuable for us.

Speaker 6 (14:05):
So how did they get off track in the first place.

Speaker 3 (14:07):
I'm trying to think of the phrase I heard recently,
but it's like, withheld or unexpressed expectations are planned resentments.

Speaker 5 (14:15):
Oh, I like that.

Speaker 3 (14:17):
I think that's what it started to happen. I think
they had a cursory or surface level understanding of what
each other's lanes were and what they were there to do,
and then had a bunch of other assumptions that they
didn't share with one another, and they're one on ones
or in team meetings, and that just continually led to

(14:41):
them being at odds with each other, even on live
calls in front of clients and other team members. And
I think that was the part that really got them
off track, was their beliefs about what a CEO does
and what a COEO does, and where their focuses were
and who's supposed to take on what, and it's not uncommon.

(15:01):
But if you don't say anything, you can't do anything.
I try to tell people, like problems in a business
need to be treated like terrorism. If you see something,
say something.

Speaker 6 (15:10):
I mean, what were some of the assumptions though, What
were the differences and assumptions, because I mean these relationships
between say a CEO and a COO. I mean, it's
kind of what the two partners make it right. I
mean it should be at the outset trying to clarify
roles and responsibilities. But maybe that didn't happen. I mean,
what were some of the things that got them off track?

Speaker 3 (15:32):
No, it definitely happened. That was part of my early
work with the CEO was rebuilding their org chart and
giving every position in the company a mission, key responsibilities
and KPIs at the weekly, monthly, and quorter.

Speaker 6 (15:46):
Now, for our listeners who don't know what a KPI,
what is a KPI.

Speaker 3 (15:50):
KPI is a key performance indicator. So it's an easy
way for your people to know their winning, which is
a really dignifying thing you can.

Speaker 6 (15:58):
Do for your people.

Speaker 3 (15:59):
But it also clarifies the expectations of what you're meant
to do, how often you're meant to do it and
what the goal is, and it usually is a good
way to indicate what future results will be.

Speaker 5 (16:11):
And when you're hiring somebody, a professional to come in
at a high level in your company, I just want
to ask you this. It just occurred to me. Do
you expect them to present you with what they think
their KPIs will be for their position in your company?

Speaker 4 (16:25):
No?

Speaker 5 (16:25):
Oh you don't. Okay, so you.

Speaker 3 (16:27):
Get I mean, they can have their expectations, but the
organization has needs of its own. It's not even the
needs of what the founder of the CEO thinks like.
We have to treat the organization almost as a separate person.
And that's why I tell people like we design you know, seats,
or we say from you we got to move from
heads to hats. We design the hat and then we

(16:47):
find the heads to fit it. A lot of people
mess up when they start designing job functions, job descriptions
around an individual, and it never works out one hundred
percent of the time. It will mess up your businessiness,
or your nonprofit or or your organization as a whole
if you're designing around them. So you say, you know,
company X is of this level with these goals and

(17:11):
it needs a B and C from the COO and
then you interview someone to see if they would match
your your core values. You know, are they going to
be a healthy figure in the company and reinforce the
culture or are they going to detract from it? That's
a binary thing. And then are they going to fit?
And that's an acronym fuel impact and timeliness. Does it
energize them? Can they make significant positive impact? And is

(17:33):
it the right time for them to sit in that seat?
You know, you don't want a freshly minted CPA being
the CFO of a fortune five hundred company.

Speaker 6 (17:42):
Maybe not. Yeah. So we're with Kenny Lane. He's a
leadership and scaling coach. He can be found at Kenny
Lange dot com. What are the secrets to scaling a company?

Speaker 3 (17:54):
It's actually doing a lot less than you think, and
it's almost putting the steps that everybody talks about in
business books and online and podcasts and things like that.
It's doing certain things in right order and then understanding
how to harness the talents you will need along the way.
For instance, if you try to overly process the company

(18:15):
early on, you're going to stifle the speed and innovation
that's needed to get the rocket off the ground, so
to speak.

Speaker 5 (18:22):
But later on you can't keep.

Speaker 3 (18:24):
Doing things as like I had an idea and now
I've got a brand new initiative. You know, Whitney's got
a business, and she couldn't just like I'm driving into
work today, i have an entirely new product and I'm
going to put it online. I'm gonna build it and
just ship it right Like early on that may work,
later on, there probably needs to be a vetting process
and some other people involved, and so that's where people

(18:45):
getting the steps out of order tends to mess them up.
And so within scaling, you've got to be able to
move fast and do the right things. But then know
when do you transition to doing the things right? And
that's where somebody who's a little bit more process oriented
comes into play. And then you eventually you need somebody
who can synergize the different styles because high flying visionaries,

(19:07):
which are typically your founders, they are moving at mock
Jesus with their hair on fire, and processors are putting
one foot in front of the other, and those two
people can really be at odds. But unless they realize
they need each other the company will never grow past
a really complicated stage that they're in and get to scaling.

Speaker 6 (19:25):
Is there a lot of simplification that's required in order
to scale, Well, I mean you mentioned complexity there.

Speaker 3 (19:31):
Yeah, Complexity sneaks up on you because you're doing things.
You're trying to figure out what works. It's really fun
and as a matter of fact, when I'm coaching my clients,
you know, I use a life cycle stage model called
predictable success. And after you get out of early struggle,
you're in the fun stage, your high growth. It's exciting.
You found product market fit, you understand your customers. You're
selling left and right. Almost everything you touch turns to gold.

Speaker 6 (19:54):
But it's just like.

Speaker 3 (19:55):
More and more and more and more, and eventually you
stop executing at the same level you were. You've had
to hire more people. And guess what, people have their
own ideas and they like to bring those in. They're
not robots. So we're still waiting, you know, Tesla and
Boston Dynamics and whoever else to give us robots to
do exactly what we wanted them to do, how we
wanted them to do it. And so when you take

(20:17):
all of that as sales grow and the company grows.

Speaker 6 (20:20):
Complexity growths.

Speaker 3 (20:22):
We're naturally complicating beings and you reach a level to
where you go, this isn't fun anymore. We're dropping the
ball things we used to be amazing at. We're doing
really poorly. We're missing deadlines, we're shipping the wrong things
to people, Stuff's breaking in the warehouse like whatever it
may be. And then that's when you got to pause
and say, Okay, I think if we don't slow our

(20:43):
decision making down a little bit, we're going to keep
making the same mistakes and it's actually going to send
a spiraling down.

Speaker 6 (20:51):
We're with Kenny laying a leadership and scaling expert, and
you're listening to Passage Profit. We have to take a
commercial break, but we'll be back with more of mister
Lane shortly, and don't forget to experience more a Passage
to Profit by subscribing to us on Facebook, Instagram, X
and YouTube, or subscribing to our podcast anywhere you get
your podcasts. Just look for the Passage to Profit show

(21:14):
on any of these platforms. Stay tuned. We have intellectual
property news and Secrets of the Entrepreneurial Mind coming up soon.

Speaker 8 (21:22):
Attention investors, This is a simple commercial on the investment
value of gold. Gold continues to make new highs in
good markets and in bad markets. You need to have
your portfolio balanced with gold. Learn about owning physical gold
or getting a gold backed IRA. Make this simple call
right now.

Speaker 9 (21:39):
Eight hundred sixty five three two oh seven three eight
hundred sixty five three two oh seven three. That's eight
hundred sixty five three, twenty seventy three.

Speaker 8 (21:50):
Sponsored by Reagan Gold. We are offering a one hundred
percent risk free gold guide. Gold continues to make new
highs and unlike stocks, gold has never been worth zero.
You owe it to your nest egg in future. To
own some physical gold or set up a gold back IRA.
Call right now for your free report.

Speaker 9 (22:09):
Eight hundred sixty five three two oh seven three eight
hundred sixty five three two oh seven three. That's eight
hundred sixty five three, twenty seventy.

Speaker 8 (22:19):
Three, Sponsored by Reagan Gold.

Speaker 9 (22:23):
Do you love going on a cruise or have you
always drapped on going on the cruise vacation of your life?
With dozens of cruise companies, who do you call to
find the right vacation and deal for you? Now? You
can make one phone call and shop all the best
deals on every single cruise line in the world. You
can't get that by calling one cruise line. We have
them all with experts that know the ins and outs

(22:45):
of every cruise ship and can tell you the best
cruise for your vacation needs. Our cruise packages start at
one hundred and forty nine dollars plus. We offer free internet,
free guest packages and cash back deals. So now is
your chance to book the crew of your lifetime. Call
the Cruise Hotline right now and shop every single cruise
line in the world. Here's the number. Eight hundred five

(23:09):
seven seven four seven four to two, eight hundred five
seven seven four seven four to two, eight hundred five
seven seven four seven four to two. That's eight hundred
five seven seven forty seven forty two.

Speaker 1 (23:21):
Now back to Passage to Profit once again, Richard and
Elizabeth Gearhart.

Speaker 5 (23:26):
And our special guest, Kenny Lang. Kenny has done a
lot in his career and now he's helping people scale
their businesses. He has a podcast, How Leaders Think, which
warms my heart because I love podcasting. But he also
has a trademarked name of a model that he has
lead to scale. He has ip around that end how

(23:48):
it helps leaders avoid burnout. So can you tell us
a little bit about that.

Speaker 3 (23:52):
Yeah, Lead to Scale came out of just reflecting on
the last I would say fifteen plus years of leading
teams and starting businesses and helping run organizations, and I
took a look at all the things that I felt
I had gotten right, I've also gotten wrong, and then
just different things I've learned from experts, books and things
like that. And this is not totally unique in this part,

(24:15):
but you know, there's essentially three buckets or stages of
leadership that we have to pay attention to, which are
individual leadership, team leadership, and then organizational leadership. And so
that goes lead, grow and scale, and they're in a flywheel,
so one influences the other. And what I find is
that if you don't take care of yourself, how do

(24:37):
I lead myself and how do I maybe lead one
other person? Your effectiveness and leading a team is going
to be diminished and it's going to be much more difficult.
I think leadership is a full body, full contact sport,
and if you aren't doing what you need to do
to develop yourself as a leader, then you're just going
to be going through the motions and people are not
going to gravitate towards following you, right, Like, you have

(24:59):
to be become a leader worth following, which means becoming
inwardly sound and others focused according to some research by
Tim Spiker, and so I take people through lead, grow,
and scale, But within each of those there's an inner
flywheel of aware, aligned, and accountable. So for each of
those big three phases, I take leaders and founders and
executives that they have to gain self awareness. You know,

(25:22):
there's a great study from Cornell University that showed self
awareness is the greatest predictor of success and leadership and
in business. And once you're aware, then you can align
your strategies. But most people want to just start with strategies. Well,
if you don't know where you're starting from, and you
just hop in your car and start driving, Like, how
do you know where to go if you don't know

(25:43):
where you're starting from? And I try to help people
avoid building that house of cards. And then finally, we
have to be accountable to the actions and the intentions
that we have. And that may be through systems, it
could be through technology, it could be through another person
and then I follow that same inner flywheel, aware, aligned
and accountable for lead, grow and scale. So it starts
with the leader and then we work our way into

(26:04):
the entirety of the organization.

Speaker 6 (26:05):
So there's a sequence to it. So you mentioned self awareness,
So what are some of the things that you do
when you're coaching a CEO or a leader to help
them gain better self awareness.

Speaker 3 (26:19):
I'm a huge fan of different assessments and diagnostics as
as a matter of fact, I've just released my own
diagnostic around lead to scale. It's totally free, take you
maybe five minutes and it'll give you a custom forty
four page report. So you can go and check that
out at kuinea link dot com forward Slash Diagnostic. But
one of my favorite tools is using the enneagram.

Speaker 6 (26:40):
What was that at niagram? The enneagram?

Speaker 3 (26:42):
Yes, so it's never heard of that. How do you
spell that? E, N EA, g R A m any.
So it basically it just means like nine anya gram
pitcher and there are nine personality archetypes that it describes.
It originally started out thousands of years ago as just
a verbally passed on between spiritual directors to help them

(27:05):
and what they did with the different congregations and communities
that they served, but it's since been iterated and updated
to include psychiatry psychology. Honestly, it's probably one of the
most accurate ones assessments, and I'm an assessment junkie, but
it targets the motivations of the person, which don't really

(27:27):
change once you hit a young young adulthood. Behaviors change,
and that's why things like discs and Meyers Briggs and
Strengths Finder they can be good, but they give you
really a snapshot of your behaviors in the moment. They
don't really capture what your motivations are. And that's like
the iceberg that's underneath the water that's actually much larger
than what you see above, And so they just use

(27:50):
the numbers like one through nine. For instance, I'm an
Enneagram eight, sometimes called the active controller, sometimes called the challenger,
really intense. You have core fears and a worldview, and
then what happens, like what is my path when I
want to grow? Like if I'm growing, how will I
know it? If I'm becoming an unhealthy version of myself?

(28:13):
What is that going to look like? And that has
really really helped me to be able to catch bad
behaviors before you know, get carried away. Like I may
deal with anger, Can I sense the trigger before I
erupt and yell at somebody?

Speaker 6 (28:25):
Right, those sort.

Speaker 3 (28:26):
Of things are really, you know, grace giving and helpful.
So what I like to say is there are levels
of people's health. It's not that they went from a
bad person to a good person or anything like that.
It's understanding what your your darker side is, because we
all have a negative or a shadow side, or however
you want to talk about it. It's not about eliminate
that and just be all good. It's about embracing these

(28:49):
parts of yourself, and that's self awareness. The other is
just sort of like trying to be blissfully ignorant.

Speaker 5 (28:54):
I do think that Richard has said this for many years.
To truly be a good leader, you have to constantly
work on yourself. And it's hard to do the deep
emotional work. I mean, who wants to look at the
bad parts of themselves and say, okay, how can I
use these right?

Speaker 3 (29:09):
And that's why I think it's such a gift to
have outside you know, coaches, consultants, people who can hold
the mirror up. You know, it's a cliche, but it's
a helpful one. A lot of times, trying to work
on yourself is like trying to read the label from
inside the jar. It's really difficult to do that. And
having someone that you can trust that you feel like
they're psychological safety, they hold space for you. I joke

(29:31):
with a lot of my clients when I get started
with them on the one on one side of things,
I was like, I just want to let you know
it is not unusual for people to cry in the
first few sessions. I am not trying to make you cry.
I'm not going to be a big fat mini head.
I'm not trying to elicit anything. But if we're getting
down to core motivations of your leadership in business and
how that shows up, then we may be pressing on

(29:53):
something that you would rather leave hidden or you are
just not consciously aware, but it's running in the background,
and when it bubbles to the surface, it's probably going
to evoke some emotions. I've had people who realize that
part of their leadership was being influenced by unresolved grief
over their father dying early. And again, you're a whole person.

(30:16):
You don't have work. Richard home, Richard, driving and yelling
at people in traffic. Richard, You're just one, Richard, and
so I engage the whole person because I know that
that's the only way that real progress and transformation's going
to happen. And ultimately, as someone who is a service provider,
while I love my clients and I care deeply about

(30:37):
them as people, I'm being hired to help them drive
towards a result and a transformation, and it usually means
I'm asking them to take a hard look at themselves first.

Speaker 6 (30:48):
That's really great, and I really love that you're doing
that because that is, you know, touching those sensitive spots
is part of the healing process which helps us move forward, right,
And so we've all got those emotional issues that could
benefit from resolution and help us move forward in our lives. So,

(31:10):
Kenny Lang, Leadership and scaling expert. This has been fascinating.
So Kenny, can you tell us where people can find you?

Speaker 3 (31:17):
Yeah, as you mentioned, Kenny Lang dot com great place
to start. I've linked up the blog, the diagnostic, the podcast,
There's some other free resources there. LinkedIn is a great
place to connect with me. It's probably my most active
channel and along with the YouTube channel for the podcast
How Leaders Think, and that's wherever find podcasts or broadcast.

Speaker 6 (31:38):
Awesome, well, very good, So make sure you check out
Kenny Lang and is unique approach to leadership and scaling.

Speaker 5 (31:46):
Yeah, and if you liked what he said, just go
subscribe to his YouTube channel. Give them another subscriber right there,
you go. Can use all the subscribers we can get
absolutely passage to profit with Richard and Elizabeth Gearhart.

Speaker 6 (31:58):
So now it's time for intellectual property news, and we
have an interesting case. We're going to be talking about
a case here that is actually a criminal case. Normally
intellectual property doesn't involve crimes, but we're going to be
talking a little bit about the Gilgo Beach killings. And
of course that's been quite the attention grabber here on

(32:21):
the East Coast.

Speaker 5 (32:22):
Not sure everyone knows what it was, Well, why don't
you tell him? I'll tom briefly. So, there was this
beach along I guess the river and the name was
go Go Beach and the family had lost their daughter.
They couldn't find her. She was a prostitute and they
kept looking and kept looking. Finally her body was found
in go Go Beach and as they looked. They found

(32:43):
many more bodies of prostitutes who had been killed and
dumped there. They looked and looked, and they've identified a
guy that they think did it. Now, I don't think
he's been convicted yet.

Speaker 2 (32:54):
No.

Speaker 6 (32:54):
His name is Rex Hwerman and he's an architect out
on Long Island. It turns out out that he conducted
an interview with Antoine Amira who had a YouTube channel,
and this is the only interview that he did, and
apparently an Emira posted it and got a tremendous amount

(33:15):
of attention, and then Netflix, as part of a documentary,
basically copied the interview. It was only forty seven.

Speaker 5 (33:23):
They didn't copy it. They took it and inserted it
right right, They.

Speaker 6 (33:26):
Took it and put it in their documentary on the
Gilgo beachkillings. The question is, well, were they entitled to
do this?

Speaker 5 (33:34):
Well, he's suing them.

Speaker 6 (33:35):
Right, Yeah, Antwine is suing them, and he's he's pointing
out that other content creators, other film companies who contacted
him about the interview and asked for a license to it,
and Netflix never did. They just took the content and
they put it in their documentary. So he's claiming copyright infringement,

(33:56):
And I guess the question is is does Netflix have
a fair use defense? Right? So, fair use, you're entitled
to use others copyright material if you're, you know, doing
a news story, or if you're educating people, or if
there's some sort of parody involved. You're entitled to use

(34:17):
somebody's copyrighted material, but only for a limited type of purpose.
And so I guess i'd like to ask our panel
what do you think about this situation and what do
you think? You know? Does you think Netflix has any
kind of defense? So why don't we start with Jen Rafferty, Jen,
we'd love to hear your thoughts on this.

Speaker 2 (34:36):
My thoughts are gonna be really short. I don't have
enough information to have a strong opinion about this, which
is why I have an IP lawyer myself, so as
an entrepreneur, whenever I have questions about IP, I call him.
He's great. Get yourself an IP lawyer.

Speaker 6 (34:52):
All right, that's pretty good, Whitney, what are your thoughts?

Speaker 4 (34:55):
Oh? I do need more information, But my first thought
is Netflix is such a huge platform and they're making
money off of user subscribing to use that platform. So
I don't know how big the original interviewer was, but
I could see easily if it's a small content creator
that's doing these interviews, why it would be important to

(35:15):
have credits be paid for the licensees the information. I
can see that side of it. I also think that
Netflix is bringing awareness to the case, and if it hasn't,
if he doesn't have a decision on whether he's guilty
or not yet, maybe they can get some outsider opinion.

Speaker 6 (35:35):
You raise a good point. Even if it's kind of educational,
it's a documentary, right, So they're broadcasting facts. Even if
it's educational. You know, they're still making money off of
the whole broadcast and the process. So they're not doing
it just to put it out there in the public
and educate the public. They're doing it to get more
views for Netflix. Right. So I'm thinking that Netflix might

(35:57):
have a tough time with this, but maybe Kenny has
different thoughts.

Speaker 3 (36:01):
I would echo the similar sentiment of just wanting to
know more information. They took it from a YouTube video?

Speaker 5 (36:08):
Is that correct?

Speaker 6 (36:10):
Yeah? Okay, so did they.

Speaker 3 (36:13):
Credit the interviewer in the Netflix.

Speaker 6 (36:16):
I'm not sure that they did to a certain extent.
Crediting the interviewer does not get you off the hook
for copyright infringement, right, So you actually need the permission
of the content creator. I don't have that information in
front of me, but it probably wouldn't factor in too
much into a court's eventual decision.

Speaker 3 (36:37):
No, but from the standpoint of if I'm the interviewer,
if I got credited in a Netflix documentary, I would
be promoting the absolute mess out of that, and I
would be a lot less worried. I mean, if you're
just trying to get your one pay day, because now
what you're going to do so taken from the entrepreneurial side,
Like again, I'm not a lawyer, not going to pretend
to be. If you want, I could chat GPT something

(36:59):
that sounds smart. If I'm an entrepreneur and I'm trying
to establish a brand online around my skills as an interviewer,
as a storyteller, and you know I have let's just say,
five hundred subscribers or something like that, which is not bad,
but it's not like at the upper echelon of attention,

(37:20):
Netflix credits me or I get to say, point my
footage original, they took it. If I'm suing them and
whether I win or not, I probably just lost a
lot of opportunities to do business with other bigger media outlets,
because the chase is that you turn into your own
massive media outlet is slim to none, and like you're

(37:42):
going to get either bought and shelved or something else.
And then if you say, hey, I just want credit,
or you can point to that and you say, hey,
look my stuff is so good that Netflix took it
for this documentary, I'm doing some other things. Does Netflix
does Prime?

Speaker 6 (37:59):
Does Hulu do all these?

Speaker 3 (38:00):
You know, the seventeen different streaming services that someone could
subscribe to. Would you also like an interview? Could I
shoot something for you? So if I'm trying to build
a career, I could get precious about my forty seven seconds.
It'd be different if it was a forty seven minute
documentary that they took and republished as their own. But
you took a clip, bro.

Speaker 6 (38:21):
So you're taking a pretty practical approach to this and
not looking at it so much legally, but maybe as
an opportunity to generate more interest in your business, which
I think is pretty interesting. It is interesting that sometimes
in the entertainment world people do file lawsuits just for
the publicity of filing a lawsuit, right. You see that

(38:44):
with celebrities quite a bit, and you know, maybe this
is part of the reason why he's filing it. Although
if you didn't get any compensation out of it, then
maybe he's looking for that too. But you raise a
great point. We have to take another commercial break, don't forget.
We have Secrets of the Entrepreneurial Mind coming up soon,

(39:05):
and if you have an idea or invention that you
want to protect, contact us at Cure Heart Law. We
work with entrepreneurs worldwide to help them through the entire
process of obtaining patents, trademarks, and copyrights. You can visit
learn more about patents dot com or learn more about
trademarks dot com or free Consultation and you can download
your entrepreneur's Quick Guide to patents or trademarks and schedule

(39:29):
a free consultation with the Cure Heart Law attorney. We'll
be back right after this.

Speaker 10 (39:34):
With medguard Alert, you're never alone. You can connect with
medical professionals anywhere, anytime, and now medguard is introducing our
exclusive new care watch. If you need help, quickly use
it from anywhere to contact medical professionals. No cell phone required.
The care Watch is not only a life saving medical
alert device, it's a revolutionary health monitoring system that checks

(39:54):
your blood pressure, heart rate, oxygen saturation, and much more.

Speaker 11 (39:58):
And here's the best part.

Speaker 10 (39:59):
If you have met Medicaid, you may qualify Togainst your
care Watch for free. The care Watch is only available
through medgard Alert. Call us right now. We have monitoring
programs starting as low as a dollar a day. The
call is free, activation is free, shipping is free, and
no contract is required. Remember, with Medicaid, you may qualify
Togainst your care Watch for free. Call us to get

(40:19):
your care Watch right now.

Speaker 9 (40:21):
Eight hundred seven five one one nine eight eight hundred
seven five one one nine eight eight hundred seven five
one one ninety eight. That's eight hundred seven five eleven
ninety eight.

Speaker 6 (40:34):
Hey, listen to me.

Speaker 11 (40:35):
I'm one of the credit cards in your wallet.

Speaker 8 (40:38):
I'm about to explode in pop like a balloon. You're
using me and my brother's way too much.

Speaker 11 (40:46):
Your credit cards aren't the only ones annoyed. It's your
paycheck that doesn't have enough to pay everything. Save your
credit cards, your paycheck, and yourself a lot of pai
n pain.

Speaker 8 (40:57):
Call the Debt.

Speaker 11 (40:58):
Helpline now tomorrow, right now, our experts will show you
how you can cut your interest rates and your payments
on your credit cards in half. Credit card companies have
special assistance programs designed to help you. Make this one
hundred percent free call right now and learn how you
could get out of credit card debt.

Speaker 6 (41:18):
Here's the number.

Speaker 9 (41:19):
Eight hundred seven three eight five three three two eight
hundred seven three eight five three three two eight hundred
seven three eight five three three two. That's eight hundred
seven three eight fifty three thirty two pay four by
zero debt.

Speaker 1 (41:34):
Passage to Profit continues with Richard and Elizabeth Gearhart.

Speaker 6 (41:38):
Passage to Profit is a nationally syndicated radio show heard
in thirty eight markets across the US. We'd like to
do a shout out to our affiliate w HSY nine
fifty AM and one oh five point nine FM in
Laurel Hattiesburg, Mississippi. Also, our podcast is ranked in the
global top three percent of podcasts, and we've also been

(41:59):
recently select did by Feudspot Podcasters database as a top
ten entrepreneur interview podcast. So subscribe to the Passage to
Profit show on Facebook, Instagram, YouTube, and also on the
iHeart Haat and now it is time for Alisa's spotlight.
So al'ewitch had been up to.

Speaker 5 (42:18):
A lot the studio, as you know. We had the
grand opening the end of April, and I've been getting
clients steadily. I don't even have my website up yet,
and that has become a pinch point for me and
I am bugging the person who's doing it repeated Lisa.

Speaker 6 (42:34):
Has that been like another what was I thinking moment?

Speaker 5 (42:37):
Yeah, well it was I thinking moment. I like what
he did with the website though, because it lets people
book the different rooms separately. But I really really need
it because I'm getting all these bookings now and I'm
having to keep track of them in my calendar and
is getting kind of difficult because I'm getting a lot
of bookings. So hopefully that website will be up soon
and we can do the bookings there. I have a

(42:57):
meetup coming. It's a dive into AI customer experience and
ownership in regards to content creations. So we have somebody
who's going to be talking about chat GPT five and
how that's affecting content creation. Somebody who's going to be
talking about customer experience. Especially I'm hoping she'll talk about

(43:18):
do people like AI generated podcasts better than human ones?
Or are humans still are we still in the running,
do we still have a job. And then also one
of your heart law attorney's, David Postovski, will be talking
about copyrights and content ownership. So it's a meetup podcast
and YouTube creators community meetup, and it's also on event right.

(43:38):
You can go to the meetup website. If you don't
want to join meetup, you can just find it on
event right. And it's a dive into AI customer experience
and ownership. So I should have the exact name of it,
but it's September sixteenth, it's online and it's in person.
I'm excited about that. I'm also having an event in
the studio next week, a woman Women in Business luncheon,

(44:02):
where I'll be presenting and teaching another adult school class
on intro to podcasting and doing my research and watching
lots of videos on what people are doing to rank
on YouTube. Now changes all the time, so yeah, we're
moving forward with that. And the studio is being used
for a lot of different types of content creations. So
that's pretty fun.

Speaker 6 (44:21):
That sounds great lots of exciting things coming down the
pike in the world of podcasting.

Speaker 5 (44:26):
Absolutely, So enough about that. Now we're going to do
our medical minute, and we do always manage to slip
in some artificial intelligence talk into the show. This medicalnit
it has to do with AI. So here's an instance
where the Male Clinic did their own AI program. So
it's interesting because AI went from all developers. Now companies

(44:49):
are doing their own chat GPTs. They're doing their own
data centers where they can search their own data. They
can use it like you would use chat GPT, only
it's all their own stuff. But so what the Mayo
Clinic is doing now, it's really cool. They developed an
artificial intelligence system that can detect surgical site infections with
high accuracy from patients submitted photos. If you go and

(45:12):
get your appendix out and you've got this big cut
on you and it's healing, and you're not sure if
it's healing right, and you don't want to get out
of bed to go to the doctor obviously, then what
you can do is you can have somebody help you
take a photo of it, and you can send that
photo to the Mayo Clinic and their AI can look
at that photo and say, Okay, this looks like it's

(45:33):
starting to get infected. This is infected. Oh, I don't
think this is infected. It can do the analysis on that.
They're really for operations that people have at the Mayo
Clinic or at their doctor's office. So they looked at
twenty thousand images for more than six thousand patients across
nine Male Clinic hospitals, and they're really looking at how
people got some backup after operations and looking at those

(45:57):
and seeing do they look like they're infected. So it
uses a two stage model. It to text with other
An image contains a surgical incision, so it achieved a
ninety four percent accuracy in detecting incisions and eighty one
percent in identifying infections. So I mean, I think that's
pretty awesome because if they do surge around you and
send you home, you don't want to have to go

(46:17):
see the doctor again. Kudos to the Male Clinic for
doing that, I think. But the more we can use
AI to help clarify things like that, the better off
we are. You still need a doctor to look at it,
of course, but anyway, not about that. I want to
hear from our other two guests. We're going to start
with doctor Jen Rafferty. Her website is empowered educator dot
com and she is going to talk about what she

(46:39):
is doing with education. So welcome Jen, give us an
overview of what you're doing.

Speaker 2 (46:43):
Sure, so, Empowered Educator provides unparalleled training for all of
the adults in schools about emotional intelligence. And similarly to
what Kenny was talking about, you know, we realized that
teacher burnout isn't anything new. It was highlighted during COVID
and could no longer be ignored, and frankly, it's been
getting worse since our kids are changing, their needs are changing,

(47:07):
their emotional needs are growing, and the adults around them
who are caring for them, teaching them, supporting them are
not able to give them what they need because we
ourselves are starving for our own emotional well being. And
so when we go in there and we train teachers
on self awareness, self regulation, social awareness, and relationship management,

(47:29):
among other things, high level mindset work, they're able to
show up as their best selves for their students and
the communities that they serve.

Speaker 5 (47:36):
Boy, I know that is a parent right. If you
don't get a good night's rest. As a parent, it's
really hard to put up with those kids the next day.

Speaker 2 (47:42):
Sure is. And that's just the tip of the iceberg.

Speaker 6 (47:45):
So what are some symptoms of burnout? How does a
teacher know if they're burnt out?

Speaker 2 (47:50):
Being a teacher with burnout isn't any different than being
a person who does anything else in the world with burnout.
The way perhaps that it is manifested could be a
little bit different. But you know, think about when you're
feeling burnt out, what does that physically feel like to you.
You're probably you know, achy, you probably have a headache,

(48:10):
your muscles are probably tense, and that means you're probably
not eating very well. You might be scrolling on social
media for a lot longer, or zoning out on Netflix
or some other streaming platform. You might be finding yourself
drinking a bottle or two a wine when you might
not have wanted to in the first place, and finding

(48:31):
all of these numbing strategies where if you were to
sit for a moment and focus on the things that
are actually challenging you, that requires some work. And again
going back to what Kenny had talked about before, it's
easier to go to external things to make quick fixes
for how you're feeling. But the truth is they're not sustainable.

(48:53):
So we continue to quick fix ourselves into feeling better,
and we have this idea of self care being get
a manicure, going out to get a massage, or taking
a mental health day. None of those strategies are sustainable.
So burnout looks like exhaustion, emotional exhaustion. Burnout can look
like feeling impatient and snappy with the people who are

(49:15):
around you, not focusing at work, not focusing anywhere, fatigue,
all of it. And so when you're in burnout, you
know it is just often don't know how to get
out of it.

Speaker 5 (49:26):
So how do you get out of it? What do
you do?

Speaker 7 (49:29):
Well?

Speaker 2 (49:29):
The first thing I think again, you know, hearkening back
to what Kenny had talked about. You know, I have
my PhD in educational psychology, so I'm coming from the
perspective of cognitive neuroscience and high level mindset work here. However,
a lot of times when we talk about mindset, we
forget that we have a body. And the truth is
the body is where all of this information is stored.

(49:51):
You know, you think sixty five to eighty five thousand
thoughts every single day, and most of them are on repeat,
and they come from fear and past experiences and your ego.
And so in order to make changes, you have to
stop listening to the thoughts in your mind, which are
not facts, they're options, and start listening to your body.
And so many of us have been dissociated from our
bodies for decades for all sorts of reasons, big T trauma,

(50:16):
little TA trauma, society, what we see in TV, and
the things that we consume. But when you start to
connect with your body, that's where you get to recognize, well,
where does this stress live? Stresses internal stressors are external,
So how do we go about navigating burnout? You have
to slow down enough and create some sort of quiet

(50:37):
and stillness for you to even understand what's going on
here before you start addressing the things that are outside
of you.

Speaker 6 (50:44):
But I do kind of wonder how do you connect
with your body? What do you tell people? I mean,
I think I might know, but I'd like to hear
your thoughts on that.

Speaker 2 (50:53):
Yeah, that's an excellent question. And truthfully, this one little
exercise has changed my life and the thousands of educators
and clients that I work with, and that's taking just
thirty seconds. First of all, putting your hand to your heart.
It is that simple. When you put your hand to
your own body, you are releasing oxytocin, which is the

(51:15):
trust hormone and the love hormones. So if you want
to establish some more self trust and self love, you
don't have to buy another app. Just put your hand
on your heart for a second. And the second piece
of this is breathing. You know, when we have intentional
breathing breaks throughout the day, you're interrupting your autopilot. We
take about twenty three thousand breaths every single day, and

(51:37):
I you know, we think about it. How many of
those are intentional? Probably none. And so take just a
couple of seconds hand to heart. I use the box breath,
which is in hell for four, pause for four, excel
for four, pause for four. I do that three times,
and I do that about four times a day.

Speaker 5 (51:55):
At the very least.

Speaker 2 (51:57):
And what that does is it not only gets me
in touch with my body, it interrupts my thought processes
and it creates awareness to what my body is doing,
which normally I wouldn't realize. For example, when I do
a breathing break throughout the day. I might realize my
shoulders want to feel my earrings, and I'm thinking to myself,
I didn't even realize that my shoulders were so high up,

(52:18):
and I have a moment to relax and refocus my thoughts.
You know, the greatest gift that you have is your attention.
And we think attention comes from the mind, but it
comes from the body first. And until we start interrupting
those patterns simply just by breathing throughout the day intentionally,
nothing's ever going to change.

Speaker 5 (52:37):
Yeah, I agree. So we're talking to Jen Rafferty with
Empowered Educator. We have our guests here today, Kenny Lang. Kenny,
do you have a question or comment for Jed.

Speaker 3 (52:46):
I just want to plus one all of that. I
was somebody who trapped a lot of stress and my
body and actually had to have a therapist helped me
with grounding, box, breathing A and Jen, I'd be curious
what from your research and just client interactions, it's one

(53:07):
thing to maybe put in some practices or start to
figure out. Okay, I am stressed, but preventative because it's
you know, it could be hard when you're burnt out
you're like, I don't want to do anything. I just
want to scroll to get started, and then to start
to catch yourself before you become disregulated. Because in the classroom,
like I'm we're seeing stories of teachers who they likely

(53:30):
are burnt out, they're disregulated, and then they're exhibiting poor
behavior towards students and it's costing them their jobs or
at least the reputation. So how do they start to
get on the front end of that and have some
like an early warning system.

Speaker 2 (53:45):
Great question. So the first thing, there's two things. First
thing is a regulated nervous system does not mean that
you are singing Kumbaya floating on cloud nine all day.
A regulated nervous system is about oscillating between your sympathetic
nervous system and your parasympathetic nervous system, which is a

(54:06):
state of survival and protection versus a state of safety
and performance, which is really where we want to be
to do our best work, to show up, to do
things like speak on this radio show, to teach a class,
to serve clients. Right, But your brain is actively going
to search out threats and deficits because its job is

(54:27):
to keep you alive. Your brain doesn't care if you're happy.
Your brain doesn't care if you're living your dreams. In fact,
it would rather you didn't live your dreams because it
has no evidence of you doing that and surviving to
tell the tale. So it's wanting to keep you in
a stress state more often than is serving you. And
so the structures that we have to support the people

(54:48):
that we serve. You know, I mentioned before, I do
my breathing breaks at least four times a day, not
because I'm feeling stressed, but because I'm stretching my regulation muscle.
My nervous system. When is activated by some sort of threat,
it's not going to the high peaks that it might
have before, and it's able to come down more easily

(55:10):
than it had before. So instead of kind of going
through my day and this, you know, ragged like high alert,
I'm more able to float through the day with Okay,
this is activating, but I'm able to come right back down.
And that's the stuff that happens before. It's very upstream thinking,
you know, I read a lot of Heath's books. I
love Dan Heave. He talks about that upstream thinking of

(55:34):
business of strategy. Well, I think about that in terms
of nervous system regulation as well.

Speaker 5 (55:39):
So, Jen, what is your business model? Are you coaching individuals?
Are you giving presentations to groups? How are you spreading
the word on this? There are a few things that
we're doing. We have a multi way of getting our
content right now. A lot of it is done online.

Speaker 2 (55:53):
We have two self paced classes called Thrive and one's
clients move through those self paced classes. We have you
online live experiences where people can get the replays if
they want to, but it takes you through more of
an introductory runway to this emotional intelligence and high level
mindset work to then going really deep with a live

(56:14):
practitioner so we can really get into you know what
Kenny was you've been talking about before, belief work. You know,
where did we learn these things about ourselves? How are
we showing up? Who do we want to be? And
how do we build a bridge to support you to
get there? So those classes are called Redesign your Mind
one Redesign your Mind too. And then in the meantime
we have programs for parents which are very similar, Leadership

(56:36):
which is very similar. And then I go out, I
do a lot of keynote speaking and I'm able to
do events like this and interviews like this too. And
I also have a book coming out next year with
Penguin Random House. So there's a lot of different ways
to get to this content and how we can serve
our clients.

Speaker 5 (56:52):
And people find that through your website, Yes, Empowered Educator
dot com.

Speaker 6 (56:56):
So as your main focus around burnout or do you
also serve teachers and leaders in other ways too?

Speaker 2 (57:04):
Our focus, i would not say, is burnout. That is
a nice result of the work that we do. What
we're doing is we're providing our workforce in our educational
systems with the skill set to show up as their
best selves. What's happening is our kids are learning what

(57:26):
it's like to be an adult by looking at the
adults around them who are living in perpetual overwhelm and frustration,
and they're thirsty for emotional connection and connection to each other.

Speaker 5 (57:38):
And you know, once we get to be a.

Speaker 2 (57:40):
Certain age, we're adulting all of a sudden, and we're
expected to know how to live through life, and no
one actually teaches you these skills. So we come in
and we teach how to manage your emotional life, how
to manage your thoughts, how to regulate your nervous system

(58:00):
so that it's the work that makes all of the
other work work. And what does happen is we're finding
that teachers are feeling less burned out. But we're also
finding that there's a higher retention rate. We're finding that
kids are performing better academically when their teachers are more regulated.
We're finding that there are lower behavior referrals in these classrooms.

(58:20):
We're finding that teachers are finally living their best lives. Like, Hey, Jen,
I took your class and I've lost sixty pounds this year.
Hey Jen, I took your class, and I finally booked
this trip to Ireland that's been on my bucket list forever.
I had this really difficult conversation with my administrator, and
now our relationship is so much better. So it's not

(58:43):
just about burnout. Burnout is a very popular buzzy term
right now that we can point to you, but it's
really about showing up as the person that you want
to be up by default. You're living your life by
design instead of by default.

Speaker 6 (58:57):
Given all the changes in the world between COVID and
cell phones and popular culture, is it possible for a
single teacher to really lead a classroom of young people,
you know, high schoolers, middle schoolers. You know, it seems
like a tremendous burden to try to manage and elevate them.

(59:19):
Is it still possible for teachers to be effective?

Speaker 2 (59:22):
One thousand percent? I was a teacher in the classroom.
I taught middle school music for fifteen years and I
loved it. I was really good at my job. And
I know a lot thousands, thousands of dedicated, brilliant educators
who can take a classroom full of kids and turn
it into magic. And I think, what's happening now, particularly

(59:46):
with this post COVID Our kids are changing AI. There's
a conversation that's happening that is the wrong question. It's
not about AI versus teachers. It's how do we provide
our teachers with the support, with the education, with the
integration in so that they can serve this new generation
of kids. How do we close that gap? And instead

(01:00:06):
we're having wrong conversations about school vouchers. We need to
be having conversations about how do we fund our public
schools so that our teachers have the support that they
need to do the job that they wanted to do,
that our kids depend on them doing and so do
I think it's possible. Absolutely? Do I think they're set

(01:00:27):
up for failure. Yeah, I do. And so the people
who are actually doing it are going over and beyond
what is necessary, and we need to keep those teachers,
especially those teachers in the classroom.

Speaker 5 (01:00:40):
Yeah, I agree hundred percent. And with the whole artificial
intelligence revolution, I guess is what we should maybe should
call it.

Speaker 3 (01:00:48):
There.

Speaker 5 (01:00:48):
I saw a teacher present while he was head of
tech at the Summit schools here in New Jersey, and
they're teaching kids how to do queries for chat GPT.
They're teaching kids to harness AI, not to just be
dragged along by AI by the scruff of their neck
or whatever. I think that's what we have to do
as humans, is we have to make AI work for

(01:01:10):
us and not just like let it control us.

Speaker 6 (01:01:13):
Right, Yeah, I mean I would say though that being
an old school type of person, if you're constantly relying
on AI to answer your questions, what are you actually learning?
Then you were going to say something.

Speaker 3 (01:01:25):
Yeah, if we're in a quarter loaede yellow objection, AI
only gives you as good of an answer as your
prompt is.

Speaker 6 (01:01:32):
It's garbage.

Speaker 3 (01:01:33):
And garbage out. I've had this conversation with numerous people,
teachers included, and some people say, yeah, you're just outsourcing
your thinking. You're actually not. I spend probably two to
four hours a day utilizing AI and my business, creating
custom agents and things like that, and I can tell
you you can put in a really simple prompt and

(01:01:54):
get a really bad answer. And I'm not talking about
it's hallucinating or factually correct. It's actually just really plain
and vanilla and not even helpful towards your end goal.
And so it is requiring a different kind and style
of thinking that I'm one hundred percent with jen on.

(01:02:15):
This is like, it's it's got to be about how
do we equip the teachers to bring it into the
classroom and teach them practical use cases. Because in the marketplace,
so was bring it back to entrepreneurship. I'm telling my clients,
I was like, AI is not going to take your job.
The people who know how to use AI will.

Speaker 5 (01:02:31):
Test your job exactly because they'll be doing everything faster
because they won't do exactly what AI says, but it'll
give them a starting point. They'll be starting from third base.

Speaker 3 (01:02:40):
It'll be better, it'll be faster, and if you don't
use it, you are just going to be left behind
in a way that you won't ever be able to
make up the distance.

Speaker 5 (01:02:50):
So Jen, we are all behind you one hundred percent.

Speaker 6 (01:02:53):
We have time for one last question with Jen, and
that is how do you view AI and what do
you think is the right way to tear each AI
in our school systems.

Speaker 2 (01:03:02):
I will never be so presumptuous as to share what
I think is the right way to do anything. However,
I do believe that when we focus on our humanness,
our ability to navigate AI will be more seamless. What's
happening is we are so focused on the outcome and

(01:03:24):
the output with AI, we are, as human beings adolescent
in our emotional development. And that is I think going
to be the downfall, because until you have the emotional
skills to support the use of AI, the gap is
going to continue to get bigger and bigger and bigger.

(01:03:45):
And So while I can speak to AI use and
how we see this manifesting in schools and in our world,
my expertise is really over here in EI so that
we can support all of the new technology that are
coming up.

Speaker 5 (01:04:01):
Yeah, I'm glad you're doing that. This has been really interesting.
We need to move on. Whitney's been waiting patiently, but again,
what is your website?

Speaker 2 (01:04:09):
Empowered Educator dot com.

Speaker 5 (01:04:11):
Thank you very much, Passage to Profit with Richard Analyst
your heart and now it is time for Whitney duenas
Richardson with Global Sprouts. I love what you're doing too.
Your work is very important for children, so please tell
us all about what you're doing.

Speaker 4 (01:04:25):
Global Sprouts is a culture kit that introduces other cultures
to kids across America on a monthly basis. You can
subscribe or you can purchase certain countries as one off kits.
And we're on a mission to turn playtime into a
passport around the world.

Speaker 5 (01:04:42):
I love that. So what age ranges are your kits
for two through eight?

Speaker 4 (01:04:47):
And then we are about to launch an older kit
for kids eight or fifteen?

Speaker 5 (01:04:52):
Have them for adults?

Speaker 12 (01:04:53):
You know?

Speaker 5 (01:04:54):
That is a very commonly asked question.

Speaker 4 (01:04:57):
So the fun part is if you are an adult
with the kit and you'd buy it for your kid.
We do have a parent's guide so that parents can
learn about the culture first before teaching their children.

Speaker 6 (01:05:06):
What got you into this business? Where did you come
up with the idea to do these culture kids.

Speaker 2 (01:05:12):
Yeah.

Speaker 4 (01:05:12):
So I'm half Tomorrow and half Dutch. I was raised
on the island of Guam until twenty thirteen, when I
landed in the States. I became Wit from Guam. It
was my entire identity. Within thirty days, everyone was fascinated
that I was from the island.

Speaker 5 (01:05:26):
No one knew where Guam.

Speaker 4 (01:05:28):
Was, and definitely no one knew who Tomorrows were, so
I was wet from Guam. I noticed very quickly that
there was a huge gap in American kids in the
educational school system. It with my senior year of high
school that didn't understand about the world around them. They
were so siloed in America. I know the States, maybe
I visited another state before, maybe I haven't. And then

(01:05:51):
I had my daughter two years ago, and she's bilingual.
She knows everything in Spanish that she knows in English,
and a few people, some of my closest friends, said
that's still, why would you ever teach your kids Spanish?

Speaker 2 (01:06:02):
And that moment I.

Speaker 4 (01:06:03):
Was like, you know what, We're going to teach kids
about all types of cultures, so that when my daughter
is my age and deciding to have kids that it's
not taboo to learn another language at an early age.

Speaker 6 (01:06:13):
So you felt that there was a real need for
children to appreciate and understand just even the existence of
other cultures. So what countries have you curated these kits for.

Speaker 4 (01:06:25):
Our goal was to feature larger node countries and cultures
and smaller node cultures. So we do Spain, Guam, Australia, Venezuela,
La Soutu, which is a super small kingdom in the
middle of South Africa. We have twelve now we have
thirty six on the road map that we're still in
the process of creating. And Cyprus is another one, which

(01:06:46):
is a small island southeast of Greece. So making sure
that we're featuring those cultures that don't necessarily get a
lot of publicity in America.

Speaker 5 (01:06:55):
That's awesome. I see here too that you have a
charitable aspect of this. You donate one box for every
fifty sold.

Speaker 4 (01:07:02):
We do, so we've partnered with all the World's Kids inc.
We do a yearly partnership with them where we donate
one box back to underserved children in the south side
of Saint Pete here in Florida, and then we also feature.
We give back some of our proceeds and then she
takes I think a select amount of kids, five to

(01:07:22):
ten of them every year on a large trip to
another country that is also underserved, and we give that altogether.

Speaker 5 (01:07:29):
That's wonderful.

Speaker 6 (01:07:30):
Can you describe for us what's in the kits? Are
they kind of similar among countries or does each kit
have different pieces? And what could somebody expect if they
received a kit Saved from Spain?

Speaker 4 (01:07:43):
So in Spain, it's my favorite story. It's all based
around the Flamiico dance, which is very popular in Spanish culture.
You get a castinet. Your craft kit in the box
is creating an aveniko, which is a fan that they'll
use in their dance. You'll receive a red silk scarf,
a store about the Flamingo dance, and globe traveling to Spain.

(01:08:03):
You'll receive the country's flag and an activity book so
that kids are interested in fun activities with a dry
erase marker to learn some words in Spanish, certain activities,
tracing matching colors, shapes. So each box comes with a
series of lesson plants. So if the parent is a
homeschooling family or the kid is in school, they have

(01:08:25):
an activity for each week of the month, and in
that depending on the age group, the parent can lead
that conversation. We use project based learning behind each of
our kids. So the first step is to have that
excitement about learning about a new culture in a new country,
and then you experience it hands on, really immerse yourself,
and then afterwards you reflect on that experience.

Speaker 6 (01:08:46):
Great.

Speaker 5 (01:08:46):
We're talking to Whitney duaneus Richardson with Global Sprouts, and
with us we have Kenny Lang who has given us
some great business advice. Kenny, do you have any questions
or advice for Whitney.

Speaker 3 (01:08:58):
Can you talk a little bit more about the project
based learning and how are you engaging the kids so
that there's not just comprehension but retention of the cultural
values you're sharing.

Speaker 4 (01:09:09):
Great question. I'm going to tie it back into AI.
One time I was on a Canote speak grave. It
had just wrapped up, and a gentleman came up to
me and said, Oh, you're teaching them hands on, right,
and that's amazing, But what about AI? And AI is great,
you can really create some amazing things with it, but
it's up to us as the teachers and the parents

(01:09:30):
of the next generation to teach them to be better
and to do better. And the way to do those
two things are through critical thinking and problem solving skills.
So as we go through project based learning in each
of our kids, the kids are researching, they're really understanding
why they need to build this abniko which is the fan,
why is that important the Flamenco dance. Then they're creating

(01:09:52):
it and having that hands on experience. And my favorite
thing to do is like not give my daughter one
of the materials and she's like, how am I going
to cut this? And I'm like, wow, guess you're gonna
have to figure it out. You can increase it, you
can use some water, you can use a ruler. And
then she's using those deeper critical thinking skills solving the problem.
And then afterwards we'll watch some videos on the Flaminco

(01:10:15):
dance happening in Spain. We'll really feel the deal with
having that immersive experience and then reflecting on everything we
just learned. One of my favorite stories is my daughter,
specifically when we were testing the prototype and she knew Spanish,
we learned Ola, we traced it just too so it
wasn't like the best tracing, but she got it kind

(01:10:36):
of down a little scribble. But the next morning she
came into our room and said Ola, and she had
her red silk scarf and she was flicking it around
like the Flamenco dancers. Dick, that's the impact we want
to have. We want to take one piece of different
cultures and incorporate that into our day to day life.

Speaker 5 (01:10:54):
Are you selling this to parents online? And also what
about schools? Are schools interested at all?

Speaker 2 (01:10:59):
They are?

Speaker 4 (01:10:59):
So, we were in fifty seven schools before launching to consumers.
Preschools loved it. We have classroom kits for schools to purchase,
and then we do sell directly to consumers and primarily
their grandparents' homeschool families.

Speaker 5 (01:11:14):
We need to find out your website again.

Speaker 4 (01:11:17):
My website is Global Sprouts dot com.

Speaker 6 (01:11:19):
We're going to need to take a commercial break, but
stay tuned for more Passage to Profit with Secrets of
the Entrepreneurial Mind coming up next.

Speaker 11 (01:11:27):
I am a non attorney spokesperson representing a team of
lawyers who help people that have been injured or wrong.
If you've been involved in a serious car, truck, or
motorcycle accident, or injured at work. You have rights and
you may be entitled the money for your suffering. Don't
accept an offer you get from an insurance company until
you talk to a lawyer. And we represent some of

(01:11:50):
the best personal injury lawyers. You can find, tough lawyers
that will fight to win your case, and they're so
good they stake their reputation on it by only getting
paid if you win. So if you've been in a
serious car, truck, or motorcycle accident or heard on the job,
find out today for free what kind of compensation you
may be entitled to. Call the legal helpline right now.

Speaker 9 (01:12:12):
Eight hundred four nine two seven oh one four eight
hundred four nine two seven oh one four eight hundred
four nine two seven oh one four. That's eight hundred
four nine two seventy fourteen.

Speaker 6 (01:12:27):
It's Passage to Profit. Now it's time for Noah's retrospective.

Speaker 5 (01:12:32):
Noah Fleischman is our producer here at Passage to Profit,
and he just has a way of putting his best
memories in perspective.

Speaker 12 (01:12:39):
Can you imagine a world without call or ID? That
was the world I grew up in. Either you sat
by the phone all day and waited for it to
ring and pounced when it did, or you stayed out
of the house all day to avoid the call you
didn't want. Well, one day, my mother got nailed. It
was about eight o'clock on a Saturday morning. My mother
and I had just moved into our brand new apartment
and nobody was awake. The phone woke us up. Who

(01:13:00):
could it be? My mother picked up and turns out
it was her old friend from high school thirty years earlier.
She hadn't spoken to this woman in years, but she
calls up and says, Hey, I got your number from
a friend and I'm in town. You want to get together. Well,
my mom's just kind of waking up. Her hair's a mess,
and she's in her night clothes, and she says to her, Oh,
you know, I would love to, but it turns out
I have plans today and I was just on my

(01:13:21):
way out the door. Well, they parted kindly and hung up,
and I broke up into an explosion of laughter. My
mother didn't know what hit me. I explained to her
what I was laughing at the sight of her in
her bedclothes with her hair a mess, saying I was
just on my way out the door, and we both
laughed together for at least a good five minutes. It
was a wonderful mother and son bonding moment. And it

(01:13:41):
was made possible by a little less technology.

Speaker 1 (01:13:44):
Now more with Richard and Elizabeth passage to profit and now.

Speaker 5 (01:13:49):
Is time for secrets of the entrepreneurial mind. So, Kenny Lang,
I am going to ask you, do you have a
secret you can share?

Speaker 6 (01:13:59):
Yes?

Speaker 3 (01:14:00):
In the third grade? Oh no, not that kind of secret. Sorry,
serious is success?

Speaker 6 (01:14:04):
Yeah? I would be like the third grade story better,
but go for that.

Speaker 3 (01:14:08):
Well, things are better left in the past. I'm glad
I grew up in an age without social media. I'd
say the secret that took me the longest to learn
is consistency beats intensity.

Speaker 5 (01:14:19):
I have to agree, because we've been doing this show
for how many years now, since twenty eighteen, seven years,
seven years, and we're in the top three percent of
global podcast I think that part of it is the
consistency and longevity.

Speaker 6 (01:14:33):
Yeah. I think that's a very powerful statement.

Speaker 5 (01:14:36):
Doctor Jen Rafferty, do you have a secret you'd like
to share?

Speaker 2 (01:14:39):
Sure? I think the thing that I look at every
single day, I have it on my desk. I share
with all of my clients is enough is a decision,
not an amount, And the only person who gets to
decide when it's enough is you.

Speaker 6 (01:14:52):
Wow.

Speaker 2 (01:14:52):
I love that you have to slow down enough and
create some sort of quiet and stillness for you to
even understand it's going on here before you start addressing
the things that are outside of you.

Speaker 5 (01:15:05):
Okay, Whitney Duenus Richardson, do you have a secret you
can share?

Speaker 6 (01:15:09):
I do.

Speaker 4 (01:15:09):
Make your decision, don't think too much about it.

Speaker 2 (01:15:12):
Make your decision excellent.

Speaker 6 (01:15:14):
I like that one. I think moving quickly is great.
If it turned out to be not the best decision,
you can always make a new one and change course right.

Speaker 5 (01:15:22):
You can plan and plan and plan and never do
anything right.

Speaker 4 (01:15:25):
My favorite example is when you're at the nail salon
and there are seventeen different shacks of blue. Just pick
the blue. You're going to be able to change it
in two weeks from now. Pick your color and run
with it.

Speaker 5 (01:15:37):
Richard Carhart, what is my secret?

Speaker 6 (01:15:39):
Well, don't underestimate the importance of self care if you're
an entrepreneur. And really, just going back to what we
were talking about for kind of some of doctor Rafferty's
remarks it's important to take care of your mental and
emotional health, not just on occasion, but develop a plan
and a strategy for keeping yourself healthy because sometimes you're

(01:16:03):
out there on your own and you need to have
the resources you know, keep functioning in the right way.
So I think that's going to be my secret.

Speaker 5 (01:16:12):
This week, well after this morning, the morning we went through,
mine is going to be always have a plan B.
I know you've heard that before. This's gonna be always
have a plan C. I used to equipment last night
to do some recording last night, got here today, got
set up to do the show, and the computer decided
it was going to do updates forever and ever and ever.

(01:16:32):
And I'm like, are we okay. Plan B, get someone's laptop.
We'll have to do it on laptop. Have to get
our other mics, but aren't as good as these ones,
but maybe we can clean it up and editing afterwards.
Plan C, well, I hadn't really. I guess was to
go home and get my laptop if your laptop didn't work.
So anyway, always have a backup plan because things can

(01:16:52):
go wrong that you do not expect.

Speaker 6 (01:16:55):
There you go, Well, that's it for us, Passage to
Profit is a nationally syndicated radio show appearing in thirty
eight markets across the United States. In addition, Passage to
Profit has also been recently selected by feed Spot Podcasters
database as a top ten entrepreneur interview podcast. Thank you
to the p too P team, our producer Noah Fleischman

(01:17:17):
and our program coordinator Alisha Morrissey, our studio assistant risicat Busari,
and our social media powerhouse Carolina Tabares. Look for our
podcast tomorrow anywhere you get your podcasts. Our podcast is
ranked in the top three percent globally. You can also
find us on Facebook, Instagram, x and on our YouTube channel.
And remember, while the information on this program is believed

(01:17:41):
to be correct, never take a legal step without checking
with your legal professional first. Gearheart Law is here for
your patent, trademark and copyright needs. You can find us
at gearheartlaw dot com and contact us for free consultation.
Take care everybody, thanks for listening, and we'll be back
next week.

Speaker 1 (01:17:58):
The proceeding was a paid podcast. iHeartRadio's hosting of this
podcast constitutes neither an endorsement of the products offered or
the ideas expressed.