Episode Transcript
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Speaker 1 (00:00):
The following is a paid podcast. iHeartRadio's hosting of this
podcast constitutes neither an endorsement of the products offered or
the ideas expressed.
Speaker 2 (00:09):
Name it, have passion for it, and claim it.
Speaker 3 (00:12):
No one really was taking the approach that I wanted
to take.
Speaker 4 (00:15):
I just never could let it go. I just knew
it was something.
Speaker 5 (00:19):
I'm Richard Dearhart and I'm Elizabeth Gearhart. You just heard
some snippets from our show. We had amazing people on
listen for the rest of it.
Speaker 1 (00:28):
Ramping up your business. The time is near. You've given
it hard, Now get it in gear.
Speaker 6 (00:35):
It's Passage to.
Speaker 1 (00:36):
Profit with Richard and Elizabeth Gearhart.
Speaker 7 (00:39):
I'm Richard Gearhart, founder of Gearhart Law, a full service
intellectual property law firm specializing in patents, trademarks, and copyrights.
Speaker 5 (00:47):
And I'm Elizabeth Gearhart, not an attorney, but I do
marketing for Gearhart Law. And I am the founder of
gear Media Studios, a content creation studio with the focus
on podcasting.
Speaker 7 (00:57):
In the world of inventing, an entrepreneurship is a cutthroat
and unattainable. Well, we'll find out a little bit later
in the show. Welcome to Passage. To Profit the Road
to Entrepreneurship, where we talk with entrepreneurs and celebrities about
their business journeys. We have an amazing guest, Lisa Askales, Superstar.
She's known as the Inventress, an award winning inventor, entrepreneur,
(01:20):
mentor and CEO of Inventing a to Z. She's turned
ideas into household products and has been seen on QVC,
HSN and Yeah.
Speaker 5 (01:30):
And After Lisa, we have two excellent presenters. We have
Aril sure, the founder of ABS Staffing Solutions. Do you
need to hire yes, properly, but do you need to
hire the right person? Then you need to talk to Ario.
And we also have Gina Triantefilo. She is the mompreneur
behind Tiny tot Co. Is your kid a messy eater
(01:51):
your toddler? If so, you need to see what Gina
has because it really as eater.
Speaker 7 (01:57):
Ad us goods too. I don't know. But before we
get to our incredible guess, it's time for your new
business journey. Two and five Americans want to start their
own business or have already started a business. We want
to ask our panel what is the smallest win in
your business that felt like hitting the jackpot.
Speaker 2 (02:18):
So, Lisa, hello, Richard and Elizabeth. So nice to be here.
Thank you for having me.
Speaker 7 (02:23):
Great to see you again. So what is the smallest
little thing that you thought you hit the jackpot?
Speaker 2 (02:28):
Well, the smallest thing where I have to say I
did when the jackpot was creating my first product at
the dry cleaners, right, going to the dry cleaners and
having my first product developed by my dry cleaner, which
turned out to be a huge, huge win. It was
small for me when I went, but it wound up
being a big win.
Speaker 7 (02:47):
What was the product?
Speaker 2 (02:48):
It was the Bosom Buddy breastfeeding Cape. Oh, okay, great,
it was the Bosom Buddy.
Speaker 7 (02:53):
Yeah, seems small at the time, but it turned out
to be fantastic.
Speaker 2 (02:57):
I had no idea how big it was going to be.
I had no idea it was my first product sold nationally.
I thought it was just going to be sold to
my neighbors and friends and wound up selling worldwide.
Speaker 7 (03:09):
Perfect. Well, thanks for sharing that, Ariel. What small thing
happened that made you feel like you hit the jackpots?
Speaker 3 (03:16):
When I first got my first office and getting those
keys and my name on the door, the pride and
just knowing that the opportunity was here. I'll never forget
that feeling.
Speaker 7 (03:29):
Yeah, I can see how that would be. Really, you're
stepping across the threshold, right, And what a fantastic moment.
Gina tell us about something small that turned into something great.
Speaker 4 (03:40):
Okay. I was actually at one of Lisa's events and
I had just gotten some of my first bibs, and
right off the bat someone came up to me. It
was like, I really want to buy one, and it
was my first sale. And I just remember that moment,
like just feeling like, Wow, people understand my product and
they're interested in it, and it just felt amazing to
know after just having it in my hand for five
(04:03):
minutes someone already loved it.
Speaker 7 (04:05):
That's great. Congratulations on that. So Lisa asked Elise, so
good to see you. What have you been up to?
Speaker 5 (04:11):
Oh?
Speaker 2 (04:11):
Everything, My gosh, thank you again for having me. This
is beautiful, the studios amazing. So I've been up to
I wrote two books since the last time I saw you, guys.
I have my Inventing book, which is The Inventious Guide
to Inventing the Right Way, all or Nothing, Now or Never,
and at the same time writing my Lulla By book,
(04:32):
Allla by book at the same time. Well, I say,
one was up and really stressful and the other ones
was soothing in mellow. So the lullaby book I wrote
because of Olivia. I would sing lullabies to Olivia during
her naps and she would sing them back to me,
and I said, why not make this allulla by book?
That was one thing, and then the inventions guy to
inventing in addition to having amazing clients like you'll meet
(04:56):
Gina shortly, just working with wonderful clients like Gina who
who are constantly inventing and thinking of new ideas and
helping them through a very very difficult terrain that winds
up being incredibly successful.
Speaker 5 (05:09):
Your company is inventing a to z. Can you explain
to our audience what that means.
Speaker 2 (05:15):
Clients come to me with ideas. I call them napkin ideas,
and I help them with those napkin ideas and bring
them all the way to the marketplace and everything in between.
And I say the right way, because it's the right
way of doing things in the wrong way and a
lot of people make very very expensive mistakes. So what
I try to do. What I do do is hold
their hands and take them through all of the steps,
(05:37):
step by step, beginning to end. So from beginning all
the way to the market, all the way to the market,
some places Hcent, QBC shop HU and I, by the way,
I have my own shopping network too. I don't know
if you know about that.
Speaker 5 (05:49):
I knew you had your own Inventor Spotlight TV. Yes,
and so now you have a shopping network that is awesome.
Speaker 2 (05:54):
So Inventor Spotlight TV where I help Inventor showcase and
highlight their products from licensing to selling to just broadcasting.
And yeah, just a little bit of something.
Speaker 7 (06:05):
Lisa askalase, she's been through it all. The product development
process is not easy, not at all. A lot of challenges.
There's a lot of places to go off track, and
having somebody with experience who can help guide you will
save you a ton of time. And of course, in
the business world, time is money, right, So if you're
(06:26):
able to get to the market six months or a
year earlier, that's important. Lisa can help you with that.
So I wanted to ask you a question though, What
is the first question a budding entrepreneur should ask themselves
before they start a business?
Speaker 2 (06:42):
Are you really ready? Are you passionate about your product,
because it costs money, a lot of money to get
the product off the ground. Take a look at what's
around and is the product actually needed. Is it just
going to be your mom using your product or is
it forever?
Speaker 7 (07:00):
How do you find that out? I mean, you know,
because everybody it wouldn't even start thinking about it unless
they thought it was a great idea, right, So how
do you get this objective feedback?
Speaker 2 (07:09):
Well, I mean, what is the product? I say, what
is the product for? Who's really going to use it?
Ask people? But not too many people. You know, most
of the time when we come up with something, we're
pretty much living the same way. We live our lives
the same way. If it's something that you're tripping over
every single day and it has to be fixed, and
other people say, you know what, I do the same
thing I do that, then that's the aha moment. It's
(07:30):
not just you figure out who else needs the product?
Is there a grand need for it? The next thing
I say is name it, have passion for it and
claim it. When you name it and claim it, it
becomes real when you have a passion for something, Richard,
I mean, let's use my perfect pockets. For example, I
was creating this product to hold tuppleware lids, and I said,
(07:56):
you know what, this is really something that I need
to do, and I'm not going to skip over this
because because there's a huge need for this product. So
I said, today, I'm going to draw it up, I'm
going to write about it, and I'm going to name
it something, and I'm going to claim it. When you
name it and claim it, you own it emotionally, so
that emotional feeling gives you the perseverance the drive to
(08:17):
move forward. For me, anyway, I mean, that's how I roll.
If I see something, I name it, I claim it,
I have to do it. It's done well.
Speaker 5 (08:24):
That kind of leads into my question that I've been
wanting to ask you because a lot of times, and
I'm guilty of this myself too, an entrepreneur will think,
why am I doing this? I'm part way down the road,
I'm not sure it's the right thing, I'm exhausted, I'm
not getting as far as I want it, as fast
as I wanted. What do you tell them? At that point?
Speaker 2 (08:44):
That's where mentorship and speaking with someone who's like minded
needs to lift you up and inspire you. But you
have to be lifted up, inspired and coached by someone,
but the right person because many people are naysayers. Many
people talk you out of it and say, why are
you doing this? There's no need. Somebody else has that product.
(09:06):
Many times people have said that to me every time
I've come up with something new, hands down. If I've
ever told someone else I was inventing this thing, they'd
say to me, that's already on the market. I saw
that already, it's already been invented.
Speaker 7 (09:21):
That's funny. I mean, I just kind of wonder why
people would react that way. I guess that's human nature, right,
but jealousy maybe, or.
Speaker 2 (09:30):
The fact that they may not be able to do
it themselves. It's inconceivable, Richard. It's inconceivable to be able
to develop a product and put it on the market.
Who does that? Do you know anybody who has products
on the market. It's possible to do your ability, you know.
I mean when you see products you see you're looking
at an iPhone, you look at iPhones, you're looking at
(09:50):
coffee pots, you're looking at refrigerators. And I think that's
the way people think, how could anyone possibly make a
product that's going to go on QBC or on the shelf.
That's it's as it's a huge undertaking. How could you
possibly do that?
Speaker 7 (10:04):
Yet people do?
Speaker 2 (10:05):
Yet people do.
Speaker 7 (10:07):
And you've been on QVC and Home Shopping Network and
all the big networks many, many, many times promoting different products,
and almost all of them are from individual inventors.
Speaker 2 (10:18):
Right absolutely.
Speaker 5 (10:19):
But you don't just help people with the mechanical parts
of the process. You're a coach at the same time, right.
Speaker 2 (10:26):
Yes, And you have to be, you got to be,
and you hold.
Speaker 5 (10:28):
Them accountable because I think that's a great thing about
having a coach, is to make you accountable, right yes.
Speaker 2 (10:34):
Yes, And many times have to talk people off the
ledge because it's a very very typical process. No one
knows how it's going to work. Every product is always new.
I don't care how many times you've done it, how
many times you've invented something else, how many times you
started a new business. It's always a new terrain. It's
never the same. So there are obstacles that you face
(10:55):
that you weren't sure you're going to face, and somehow
you have to jump over them and keep ongoing. You
just have to keep on going. But that's where I
go back to saying you need a coach, You need
somebody to help lift and inspire you always do.
Speaker 7 (11:09):
A lot of people start with the idea that this
is going to be easy.
Speaker 2 (11:12):
Yes, it's always a lot easier emotionally than it actually is.
Speaker 5 (11:16):
Do you ask them to use focus groups like people
they don't know that would be a focus group that
they could show their product too, Or do you think
that's too risky because someone would steal the idea?
Speaker 2 (11:25):
It's too risky. Okay, I've done that. I did that
many times in my career a long, long time ago,
and it was not a good idea because people do
I mean, and I don't think even intentionally. You know,
somebody will mention something to a group of people and
they'll say, you know what, I think I could do that.
I could do that myself. I can do it myself.
So I mean, I don't think it's a great idea.
(11:46):
I think if you have good friends who you have
signed non disclosure agreements and you make it, you say
to them, this is a serious thing. I don't care
if it's your mom, your aunt, or or whoever else.
Those are the worst people to show. Actually because your
mother will tell everybody. She'll tell everybody because she's proud
of you.
Speaker 7 (12:01):
Passage to Profit with Richard Analysts per Heart, we're with
Lisa Askales here from Inventing a Z. How do people
find you, Lisa, I'm.
Speaker 2 (12:09):
On social media, every social media platform. They can find
me on Inventing a to Z. It was my website
inventing at OZ dot com, aow I E dot com,
inventor spot a TV dot So you're.
Speaker 5 (12:21):
Known as the event You're also the inventress, right, Yes,
I am the inventor because I had somebody ask me
about you once and he's like, yeah, I remember that woman.
She was on your show. This was years ago. I
think her name's the inventress.
Speaker 2 (12:34):
Yes, some people say, are you Misses the inventress.
Speaker 7 (12:40):
But getting back to the non disclosure, I'm going to
hammer on this a little bit because the other day
I was talking with a Perspective client and eventually he
revealed to me that he had taken his project and
pitched it to a VC, which is a venture capitalist
looking for funds, and six months later the VSAE was
funding somebody else to do exactly the same thing. It's
(13:03):
not something that would have been done by coincidence. It
happens a lot, and I hear those stories a lot.
Speaker 5 (13:10):
Can I throw something else in the mix? I use
AI a lot, and if I have a question, I
ask AI. But when you do that, all of that
goes into the big pot of stuff on the Internet
that it draws from. So if I had a new
product that I really wanted to keep secret, I would
not ask AI anything about it, right, or Google Search
(13:34):
or anything.
Speaker 7 (13:36):
We have clients who start by preparing a patent application
on the using chat, GPT or one of the AI engines,
and it's really taking a big risk because you're putting
your technology and your ideas out there into the database
and that becomes part of the training. And so if
(13:56):
somebody types in something that's related to what you're doing,
your stuff might come up, and there are legal ramifications,
but there are also practical business ramifications to that. So
I think AI is great, and we're going to be
talking about it later in the show. We have a
segment on AI. But you've got to be careful with it,
and you got to know you can't just put anything
(14:17):
in there that's personal that you wouldn't want somebody else
to find out.
Speaker 2 (14:21):
About Even prior to AI, I didn't do it. I
was always afraid. You know, they say, well, do a
search find out if it's out there. Well no, not
really no, because your words are your you know, these
are search words.
Speaker 5 (14:31):
Yeah, unless you do it with a proprietary database like
your how law.
Speaker 2 (14:35):
Does right, right, I mean right, we go to your
heart law for that. But no, you don't do a.
Speaker 5 (14:42):
Google search on that.
Speaker 7 (14:43):
No.
Speaker 5 (14:43):
Never, And he's never He's always been like, do not
do a Google search on your idea?
Speaker 7 (14:48):
Well, I think there's a balance here. I think you know,
Google has a patent database, so you can look up
patents on the Google patent database. You put stuff there,
and it's related to software or search engines. And do
you think you take a risk because Google is probably looking.
If you give them too much detail, they might notice,
and who knows what happens after that other stuff. As
(15:09):
long as you're careful in the way you phrase it,
you can get some information.
Speaker 5 (15:14):
Lisa, what is the number one question your clients or
potential clients ask you?
Speaker 2 (15:19):
So the first thing is usually do I need a patent?
And can I say the second thing, how long is
it going to take before they even know what the
process is. How long is it going to take for
this product to be finished?
Speaker 5 (15:31):
Well, it depends on what the product is, right, But
what's a typical timeline.
Speaker 2 (15:35):
You know what. It depends on the person you're working with.
You could be developing a pencil that could take three
years to develop. You can work on something more complicated,
that's a digital item that could be quicker. It all depends.
It depends on the client, depends on the communication, level
of communication, the changes that may take place. Usually the
tiniest products are the hardest. I'm working on a product
(15:58):
that is a latch hook. You would think a latchuk
you know, to latchuk is very simple product. It's taken
two and a half years because of the point, the tip,
the length, the width, the color, that all of it. So, yeah,
so everything needs to be to have specifications, specs, size,
with Pantone colors, materials.
Speaker 5 (16:20):
Someone who hasn't been through this process before would not
know that.
Speaker 2 (16:23):
No, not at all, as much as you tell the client. Also,
there's just no way of knowing because you never know
what hurdles, what bumps are going to come up in
the road, whether there is delayed in manufacturing, because of
holidays or the machinery went down. It's just there's no
way of explaining to any client. Well, you can explain it,
but it's hard to understand.
Speaker 7 (16:43):
We're with Lisa Ascales, the inventress and CEO of Inventing
a Diz. You mentioned that you've written a couple of books.
Speaker 2 (16:51):
I have so for many, many years. I've been doing
my business for over thirty five years, and my clients
have always said, can't you just give us a book?
Write a book us the steps? So the first book
I wrote last year was Inventis's Guy to Inventing the
Right Way, All or Nothing, Now or never. And there's
a lot of reasons behind the title. And in this
(17:11):
book there are affirmations after every chapter, positive affirmations because
when you get down, you got to be pulled back
up again.
Speaker 8 (17:19):
Right.
Speaker 2 (17:20):
It seems very very difficult, It's very tedious and very
very difficult. So I remind people to get back up,
stay focused, have faith, and persevere. So ten chapters and
every chapter has a positive affirmation. A great book.
Speaker 7 (17:36):
Where can we get the book?
Speaker 2 (17:37):
Sure? This is sold on Amazon, Barnes and Noble. In fact,
I'm on tour right now. Barnes and Noble and on
my website inventing a to z. In addition to that,
Richard and Elizabeth, I wrote a lullaby book.
Speaker 7 (17:53):
So that's a little different for you, right.
Speaker 2 (17:55):
I had to calm down, Richard, I had to calm down.
So yes, by book I wrote because I mean, I've
always sang to my children and now my grandchildren. And
what prompted me to write this lullaby book is because
every nap Olivia took, I sang her song and she
started singing them back to me. Well, hello, isn't isn't
(18:17):
that a reason to write a book?
Speaker 5 (18:18):
Absolutely?
Speaker 2 (18:19):
So Olivia started singing the songs back to me and
I said, what's your favorite song, Olivia? She says, it's
I love all your lullabyes, Grandmama, but I love you.
And there's a song called I Love You in this book.
Nice and it's all they're QR codes so you can
listen to the music, read the words, and listen to
the music. So my voice is on the book, audio
(18:40):
and instrumental. I never claimed to be a singer, but
it's a grandma's voice.
Speaker 5 (18:45):
That's awesome. My favorite book of lullabies by Lisa ask lease. Yes,
we're going to have to get that for our grandkids.
Speaker 2 (18:52):
Well this is for you, Oh, thank you, thank you.
Speaker 7 (18:54):
You've been featured in a lot of major news outlets.
You've even had a billboard in Times Square with that recognition.
What keeps you grounded and motivated to keep creating.
Speaker 2 (19:04):
My sense of humor? God, I mean, I just I
feel so blessed to have had these opportunities even today,
even today, I've been here with you guys countless times,
and I'm so grateful every single time. And I mean that,
and I think it's my faith that has to be
the reason for it, because it's still amazing to me
(19:26):
that to see myself on a billboard in Times Square
or on QBC or walking down the Shark Tank pathway.
I mean, just it still blows my mind. It's faith,
it's my family and just gratitude.
Speaker 7 (19:37):
Well great, we're talking with Lisa Askales, the inventress and
also the CEO of Inventing a to Z. Stay tuned.
We have IP in the news coming up, as well
as the AI round Table and also Secrets of the
Entrepreneurial Mind. You don't want to miss that, and don't
forget to experience more of Passage to Profit by subscribing
(19:57):
to us on Facebook, Instagram, x and YouTube, or by
subscribing to our podcast anywhere that you get your podcasts.
Just look for the Passage to Profit show on any
of these platforms. We'll be back right after this.
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Speaker 6 (22:09):
Now back to Passage to Profit once again, Richard and
Elizabeth Gearhart.
Speaker 5 (22:14):
And our special guest who we just adore. Who is back?
Lisa Askalies, the Inventress. We were talking to Lisa before
the break and we really wanted to dig in a
little more into her Inventor Spotlight TV.
Speaker 2 (22:28):
So Lisa, what's that all about? So Inventor Spotlight TV
is a musically inspired shopping network where I have not
just my inventors, but inventors come on the show showcase
their products. Many products that are being licensed aren't really shown.
So I have clients who are not developing products fully
and not manufacturing, but wanting to license. So it's a
(22:48):
platform to showcase a product that's about to be licensed,
so you can actually buy the products from the shopping network.
There's a little circle in the corner, just like QVC
or ats N, except mindus better because I'm dancing on
the show. Yay, I'm dancing on and we just I
love highlighting a new brands, older brands. As a matter
(23:09):
of fact, I didn't mean to say old. At the
same time, I'm going to mention this amazing woman but
my the incomparable Dion Warwick was just on my showon
war Wow. She has a perfume and she came on
and I promoted her perfume and I'm bringing her to
HSN by the way.
Speaker 7 (23:25):
Oh wow, excellent, exciting.
Speaker 5 (23:27):
So these are all videos that you do of people,
and if somebody's trying to market something in twenty twenty five,
video is essential.
Speaker 2 (23:39):
It is essential.
Speaker 5 (23:39):
It is essential, not just so the other people can
see their products, but it's essential to the search engines. Yeah.
Speaker 2 (23:47):
I think people are very very impatient. They need to
see action. You know, I look at some of my
social media feeds. Right when I put a picture up, yeah,
it gets a few likes and so forth. But when
you put up a video, it's very captivating. Inventor Spotlight
TV has really taken off. It's one hundred percent the
way to go. It's like a QBC as I mentioned,
(24:08):
but better.
Speaker 5 (24:09):
Yeah.
Speaker 2 (24:10):
Yeah, well I'm only kidding. I mean, and from the
bank getting there, from.
Speaker 5 (24:14):
The back end of being found on search, because that's
what we really all want is to be found on search.
So if somebody's I'm gonna pick on your client a
little bit because she's here, Gina. If somebody's searching special
baby's bib or something and she has a video and
she has it on Inventor Spotlight TV. She has it
on YouTube, she has it on her own website, she
(24:34):
has clips here and there and everywhere. She her website
is going to be higher on the page. She's gonna
have more authority. And she's also gonna have more authority
with chat, GPT and all those search engines like that
because they're looking for video because Google bought YouTube, so
Google loves video. So everything has to go on YouTube,
(24:57):
and that is a huge booster for whatever you're selling.
Speaker 7 (25:01):
You get to be famous, right, You get to dance
on the show, get to come to iHeartRadio, passage to
profit so.
Speaker 9 (25:13):
Right.
Speaker 5 (25:15):
But really, I mean a lot of these consumer products
are so visual.
Speaker 2 (25:18):
They aren't they're very demonstrative. I mean that we're going
to talk to Gina shortly, but I mean her product
is completely a product that you need to demonstrate and
show people how it's used. And I think that the
consumer loves that and they love a backstory. Oh you know,
so people are able to share their story how they
developed the product, how, what, why, when and where and
(25:39):
it's all there. It's all there on Inventor Spotlight TV,
which is on YouTube. It's on Inventor Spotlight tv dot com.
It's on my YouTube channel, Lisa askalsi adventuress and when
you type it in. You made a very good point.
When you type something in, it'll come up.
Speaker 5 (25:53):
Yeah, the more places you can be online like that,
the better off you are for when people are searching
for whatever you have. So that's a that's a really
important in business.
Speaker 2 (26:01):
Yeah, you'd be surprised at how important it is to
get on any I mean, when you're on even Facebook, Instagram,
whatever it is, and you're doing a video, it populates
and the whole world gets seen it over and over again.
So would be careful.
Speaker 7 (26:22):
Come back another day. I mean, it's really funny. So
over the years, kind of what have been the traits
of the most successful entrepreneurs? I mean, if you were
kind of kind of distill it down to a few
simple truths, what would those be.
Speaker 2 (26:36):
Personality, lack of fear, jumping over the fear, putting yourself
out there, and just really a person who can network,
network and talk to people. Forget the fear and get
out there and talk to people.
Speaker 10 (26:52):
You know.
Speaker 2 (26:52):
Gina mentioned coming to my conference for the first time
last year and got to meet tons of people and,
like she said, very surprised at her first sale, but
getting out there, putting yourself out there again, forgetting the
fear and just doing.
Speaker 5 (27:06):
It right, because everybody else is as afraid as you are, right, Like,
we're all afraid.
Speaker 2 (27:11):
Right, I'm very shy. I am shy, and you know it.
Speaker 7 (27:14):
You Yeah, you have to get used to the fact
that some people are going to like what you have
and some people aren't.
Speaker 2 (27:18):
That's it. Don't be offended, right, You just can't be
offended right. Put the blinders on, as I say in
my book, put those blinders on, and just keep it moving.
Listen to you, This is where you listen to your mother.
I'm proud of you. Keep on going, keep on going,
just keep on being inspired by others who will inspire you,
and forget everything else.
Speaker 7 (27:38):
What if you have family members who aren't quite as
supportive as as you would like.
Speaker 2 (27:42):
I lose them, get rid of them, get rid of them,
take them to the curb.
Speaker 5 (27:45):
Well, thank goodness, I'm supportive.
Speaker 2 (27:46):
Of everybody's not going to be supportive. I hear this
all the time. I'm fortunate enough to have a family
who does support well. They have no choice at this point.
It's like, whatever you're doing it anyway. But you have
a lot of family members who are not supportive, and
it's a shame. It really is a shame. So you
(28:08):
just got to you know, you're lucky when you do
have people around you who can support you in.
Speaker 7 (28:12):
Yeah, like sometimes other people maybe not with the same outlook,
put all their stuff on you, right, and they're kind
of like, well, I couldn't do it, so you can't
do it, that's right, right, And you know theyre and
but you have to find a way to deflect that
and just say, well I will see, and you have
to keep.
Speaker 2 (28:32):
Trying, right, they are not walking in your shoes, you know,
just be your authentic self and keep it moving, close
your eyes and keep on going, say your prayer and
keep on going.
Speaker 5 (28:43):
So where do people get money to do their projects?
Are most of them self funded?
Speaker 2 (28:48):
That come to you, Most people are self funded. Some
are getting grants. You know, it's not always easy to
get a grant starting out because you have to show traction,
you know.
Speaker 5 (28:58):
That's the hard part. Like a lot of places are
like we have to have been in business for two years.
It's like, well, how can I be in business if
I don't have the money to be in business. But
I do think one thing I've heard is like keep
trying for grants, Like don't just apply for one grant
and give up.
Speaker 2 (29:13):
Keep on going, keep on trying for grants. But I
always say, piggybank. You know, when you're developing a product,
it should You should not be mortgaging your home. You know,
this is not something when you're starting. I talk to
Gena and everybody, all of my clients about this. When
you're starting a product, you have to look at as
a business. How are you going to fund your business?
And you shouldn't go broke from developing a product. You know, again,
(29:36):
you don't know what it's going to cost if there
are grants out there, but like you said, Elizabeth, it
takes it takes a while. There are many out there,
and just keep on looking, but you got to build
traction in your business before you do it.
Speaker 7 (29:48):
Well, we are always Lisa Askally is, You've been a
wealth of information and it's been a great interview. Lisa
is the CEO of Inventing a to Z. She's promoted
projects on If You See Home Shopping Network, even had
Diane Warwick on her TV show TV channel on YouTube.
So definitely a person worth noticing and following, Lisa, where
(30:11):
can people get in touch with you again?
Speaker 2 (30:12):
So my website is inventing atoz dot com, aowie dot com.
That's the conference, the Inventions podcast, Instagram, the Underscore Inventress
and of course Facebook and LinkedIn.
Speaker 7 (30:27):
Passage to Profit with Richard Analyizabeth Pierhart.
Speaker 5 (30:30):
Coming up later on It's Noah's Retrospective. Along with Secrets
of the Entrepreneurial Mind, We're adding a news segment to
the show. It's about AI because what we're finding is
we of course get really super smart people on the
show every week, and all of them are using AI
in their businesses, and a lot of people haven't really
figured out good ways to use and their business. So
(30:51):
we're going to ask everybody how they use AI in
their business, if they use it, or if they don't
use it. Why So, Lisa, let's start with you. How
are you using AI?
Speaker 2 (30:58):
I do not use AI un irregular However, I did
use it for editing purposes in my book. I don't
look anything up on AI because I'm.
Speaker 5 (31:07):
Afraid excellent, thank you, what are you afraid.
Speaker 2 (31:11):
Of everything getting whipped off? Hearing my ideas? All of
those things so I just I kind of, you know,
I do it, and I want my personality to be
in things. You know, even with editing the book, I
didn't have it give all of the worst because when
you do that, you're a whole nother person. I said, Wow,
I didn't I talk like that. I don't talk like that.
(31:33):
I wanted my book to be some my book to
sound like me.
Speaker 5 (31:37):
Okay, fair enough. Yeah, So Gina, are you using AI
and how if so?
Speaker 11 (31:43):
Right now?
Speaker 4 (31:44):
I don't really use AI. I am making my site.
I'm almost done with it on Shopify, and they have
a tool that you can use AI, and I tried
using that to make my product descriptions, but like Lisa said,
a lot of times, it sounds robotic and it doesn't
really show who you are the language you would typically use.
Speaker 2 (32:03):
Even for today.
Speaker 4 (32:04):
I tried to use it for my bio to see
if it could give me some good ideas. But even
when I read it to my husband, He's like, it
doesn't sound like you. And so I went back to
the table and had to like readjust everything. But I
think it can help you with the starting point. But
I don't think you know, it's not genuine, so you
have to then go back and make it more about
you and your perspective.
Speaker 5 (32:25):
Very good, So Ariel, are you using it?
Speaker 3 (32:28):
We're constantly getting kind of inundated with different tools that
are available these days for recruiters and for utilizing AI,
and I'll share some of them with my team and
they're like, no, thank you, no thank you, and they're like,
that scares me. And there's also a real personal human
(32:48):
touch that we enjoy doing and that's part of kind
of our model. And you know, AI is changing so
many things so quickly, and it can and realms streamline
things and make things, you know, busy work sometimes more
effective and efficient. But for really what we're doing, it's
(33:09):
about that personal touch. It's about relationships. And even like
you were saying, with the emails or things that are generated,
it feels, you know, it's not your voice it. You know,
you can sometimes use it as an outliner, maybe to
generate ideas. The only caveat to when I sometimes utilize
it is to help cultivate job descriptions because sometimes you know,
(33:35):
I don't have all of the information, and even the
clients like I don't know how to you know, come
up with the job descriptions. So it has been useful
for that, but that's the most I use it fore.
Speaker 7 (33:47):
Yeah, that's pretty pretty interesting compared the last week's show,
Like everybody was all in on AI and this show
has a completely different personality, which is great because I.
Speaker 5 (33:58):
Think, you know all theve you need, all.
Speaker 7 (34:00):
The perspectives, and it's you know, it's not a perfect
thing AI. This last week, I was working on a
court case and I put in some information about the case, uh,
and I asked AI to create a list of arguments
that I thought opposing counsel would make. It was pretty good.
Speaker 10 (34:18):
You know.
Speaker 7 (34:19):
I have to say, you know, you're preparing and you
want to make sure that you address all of the
things that are are likely to come up. And the
AI list kind of tracked my list, you know, pretty closely.
So I thought it was great.
Speaker 10 (34:32):
You know.
Speaker 5 (34:32):
Well, I have to say in podcasting, podcasting would not
be where it is without AI. So AI is through
every single thing with podcasting. So I use it all
the time, and I use it just to get answers
all the time. But one thing that I thought was
super effective when I went to figure out the business
plan for the podcast studio content creation space we call it.
(34:54):
We have three different content creation rooms up there, and
we also have a makeup room, and we have you
can rent the whole floor. So I wasn't sure how
to price it or what to say about so I
put it into AI. But I had to be super
directive and super clear about what it was when I
put it into the AI, so I put it in.
(35:16):
I always use all of them that I can think of,
and not all of them, but I use Chat, GPT,
I use Perplexity. I was using Claude, but now that's
been rolled into Perplexity. I use Google Gemini, and uh,
I think there's one more that I've been using anyway,
and I compare the answers across them.
Speaker 7 (35:33):
Now.
Speaker 5 (35:33):
At the time when I was doing this, Google Gemini
wouldn't give me any numbers, but the other ones did,
so then I was able to compare all their numbers
and kind of go deeper and deeper. So you can
go as deep as you want. You just keep asking questions,
and I was able to come up with something that
I thought was pretty good with the pricing and everything
which I could. I don't know how I would have
done it otherwise without AI, right Passage to Profit with
(35:55):
Richard and Elizabeth Gearhart and our special guest Lisa Askal
is the Inventress.
Speaker 7 (36:00):
We have Secrets of the entrepreneurial Mind coming up, ip
in the News, and Noah's Retrospective. So you don't want
to miss any of those things. Stay tuned.
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Speaker 6 (38:08):
Passage to Profit continues with Richard and Elizabeth Gearhart.
Speaker 7 (38:12):
Passage to Profit is a nationally syndicated radio show heard
in thirty nine markets across the US. We'd like to
do a shout out to our new affiliate kg UMFM
in Guam. Our podcast is ranked in the global top
three percent of podcasts and we've also been recently selected
by Feedspot Podcasters database as a top ten entrepreneur interview podcast.
(38:35):
So subscribe to the Passage to Profit show on Facebook, Instagram, YouTube,
and on the iHeart app. And now it is time
for IP in the news.
Speaker 5 (38:47):
Copyright is so confusing these days.
Speaker 7 (38:50):
This case is about Warner Brothers, you know, the Disney
people and the money. Yeah, and mid Journey, which is
an AI company, creates images, and so mid Journey is
allowing people apparently to create images of cartoon characters Superman, Batman,
Bugs Bunny, you name it, they make it. And people
(39:10):
are able to take the Mid Journey AI and create
copies of these copyrighted cartoon characters. And so of course
Warner Brothers is not happy about this and they are
suing them for copyright infringement.
Speaker 5 (39:26):
I would be scared as a creator if I did
a Bugs Bunny through Mid Journey that eventually Warner Brothers
might come after me, Like especially if I used one
of these characters and did something that started making a
lot of money or became really popular, I'm afraid that
I would get sued. So as a creator, I would
not do that. They have AI programs now they look
(39:46):
for that stuff in people's marketing and plag it.
Speaker 7 (39:49):
Speaking of intellectual property, if you have any intellectual property needs,
contact your Heart Law. You can learn about patents and trademarks.
If you go to our website learn more about patents
doot co and learn more about trademarks dot com. You
can download a free white paper and you can also
set up a free consultation with one of our attorneys.
Speaker 5 (40:09):
So we are going to dive into our next two presentations,
but before we do that, I do want to shout
out something I'm working on with some people. I have
a meetup. It's called Podcast and YouTube Creators Community. It's
in person in Summit, New Jersey, and it's online on Zoom.
It's a hybrid meetup. The one in October is going
to be from Mike to market building a podcast that lasts.
(40:33):
So if you go to meetup and it will also
be on event right under Podcasting YouTube Creators community. We're
going to have a really great speaker who just blows
everybody out of the water. So, without further ado, I
want to introduce Aril sure Abs staffing solutions. Her staffing
solutions are a little different than the norm. So Aril,
(40:54):
please tell us all about your company.
Speaker 3 (40:56):
I started almost thirteen years ago, which is very surreal.
I came into the staffing industry in an unconventional way.
It wasn't really ever on my radar. I started off
doing counseling for Fortune five hundred companies. I then started
doing individual counseling and went to another recruiting firm looking
(41:19):
to kind of supplement my private practice, and I was
offered a job on the spot, and I decided, you know,
why not. I had a very good friend from high
school who at the time was also a recruiter, and
I called her and she was like, go for it.
You have nothing to lose. You know, you like talking
to people, You're friendly, you can use a lot of
(41:40):
your current skills because I was doing a lot of
assessments and that's basically you know when you interview someone.
And I had never really done hard sales because at
this company, I was having to do both sides of
finding clients and finding candidates, and it was very scary
(42:01):
and very challenging, but I quickly fell in love with it.
And I worked for someone else for nine years and
there were a lot of things that would frustrate me,
and I never really thought about starting my own thing.
I would go on interviews to go work for someone else,
and every time I would think about it, I was like, well,
if I'm gonna leave and have to start over, in essence,
(42:24):
shouldn't I just do it for myself? And I didn't
really candidly have any idea what that entailed. And I
one day decided and realized that everyone that was working
under me for my current boss kept quitting because he
was very challenging and just there were so many things
that were frustrating, and I knew that I wanted to
(42:46):
do differently, and when I would also go on other interviews,
no one really was taking the approach that I wanted
to take, and I just decided to.
Speaker 2 (42:55):
Go for it.
Speaker 7 (42:56):
So what do you think makes for a good recruiter?
Speaker 3 (42:58):
There's so many aspects to it, and I think that
you know, again, with my company, I really value and
like to get to know both my clients and candidates
in a very personalized individual way. And I think it's
relationships and communication and having, like any relationship, being open
(43:20):
and honest and forthright, and making that known and setting
those expectations from the onset is extremely important.
Speaker 5 (43:29):
I see here you offer a suite of packages on
different things, and you offer one that covers everything. But
one of the packages you offer is a LinkedIn networking
package where you help people with their LinkedIn profile, their photo,
their reviews, summaries, everything. If anybody doesn't have a super
great LinkedIn, then you're really at a disadvantage, especially if
(43:50):
you're looking for a job. I think this is so
important because, as I said, I use AI constantly when
I look people up. When it's describing people, it pulls
from their website and it pulls from LinkedIn. I can't
tell you how much data the AI pulls from LinkedIn.
So if nothing else, if I were looking for a job,
I would hire you for that.
Speaker 3 (44:08):
I mean, yeah, it's just interesting because that is a
recent adding component that I decided was necessary because I
often have so many people refer their friends that are
looking for work, and candidly, I don't need to like
there's a lot of people looking for work, right, so
you know, I was appreciative, but I always felt bad
(44:29):
that I really, you know, it wasn't the best use
of my time, and like you said, time is money.
And then it dawned on me. But I love helping people,
and I realized that I could still help them. You know,
I can't guarantee a job, but there's so many elements
to it that I knew from my experience, which I
thought everyone knew, and I would work with people and
(44:52):
they would look at me so surprised, and it dawned
on me there's so many different aspects to the job
process that we could help people and could be a
value add and it's fun and I love helping them
and watching that transformation.
Speaker 7 (45:07):
So how do you see the job market now evolving
over the next six months to a year.
Speaker 3 (45:13):
Unfortunately I don't have a crystal ball. I wish I did.
You know recently the news is not overly optimistic. I
try to always come from a positive place because I think,
you know that energy put out, you know, has an impact,
and again, who knows it could go any which way.
I focus on the things that are within my control.
(45:35):
So the summer was slow, and it always kind of
tends to be slow, but right now is busy, and
so I just kind of stay in the moment and
try to capitalize on that. I mean, there's definitely a
difference in terms of, you know, both candidates and companies
being concerned about financial security, and you know the talk
(45:56):
of recession, and even JP Morgan yesterday, you know, made
this big announcement and the unemployment rates are even higher
than people thought. But I think you can't get caught
up in that negative headspace because it won't benefit anyone.
So you know, focus on the things you can control
and do things that empower you.
Speaker 2 (46:16):
What's your demographic, who's your largest demographic?
Speaker 3 (46:20):
Well, what I love about what I do now as
opposed to when I was working with someone else, was
I had a really one sector that I had to
focus on, and I didn't want to pigeonhole myself when
I started my company, and I kind of have an
approach where like a puzzle, So whether it's thirty pieces
(46:40):
or three hundred pieces, if I know what the outside
puzzle looks like in this case as a job description,
I'm able to find that person. And so there's really
a wide variance. I mean, right now, we have a
lot of PR marketing, some fashion jobs, finance, leagal, I
mean a full gamut.
Speaker 2 (47:02):
Are you prepping these people so when they come to you,
are you prepping them so for interviews?
Speaker 3 (47:07):
So really what is happens more? You know, the prepping
is more for people that they're coming to me wanting
our services, like we just discussed. But what is more
typical is a client will come, which is a company
looking wanting to hire someone. And so once we have
that job description and an understanding as in depth as possible,
(47:31):
and again I try to get as much information I
like going there. I want to see feel, understand the culture,
understand like what people have worked, what happened? Why is
this job open? You know, how can we learn from
their past experiences to help find that best suited individual.
And so once I have extracted all of that information,
(47:52):
then I take that to first go through our database
and begin to kind of putting keywords and attributes that
they have communicated that they're looking for. And once I
find a candidate that's interested, we'll share the resume. I
don't disclose initially who the client is. Once we get
(48:12):
a confirmation that they want to interview them. Then I
will prep the candidate because I want to empower them.
I want them to feel confident and know that they
can do this, and I want to give them the
tools to be successful in that realm.
Speaker 7 (48:26):
We're with Ril Shore, who is the founder of ABS
Staffing Solutions. What are some of the things that you
do to prepare a candidate for an interview?
Speaker 3 (48:36):
A lot of times nowadays, the first round tends to
be zoom right because it's more efficient for everyone. So
we'll do a practice ume everything from making sure the
lighting is good to what they're going to wear their hair.
We do everything because all of that does matter. And again,
we want them to feel good because that comes across
(48:57):
and confidence is such a big piece of life life
in general, and building up their confidence making them understand
you know, sometimes the whole interview process can feel very
daunting and stressful, and I often kind of frame it
like it's a first date, right, So you want to
present your best foot forward, You want to look your best,
(49:18):
feel your best, and you want the guy or girl
to ask you out again. Even if you don't want
to go out with them, you still want to have
that option, right, Like that, and it tends to be
relatable for everyone because most people, by the time they're
looking for a job, have had at least one date,
and that kind of puts it in a different framework
(49:38):
for people that is relatable and they're like oh yeah,
and they're like, yeah, I want to get that second date.
Speaker 2 (49:44):
So I love the way you're framing this.
Speaker 5 (49:49):
Just a question. Is there one tip you can get
that was a great tip for people? Is there another
tip you can give people that could increase their chances
of getting the during the interview? Is there something they
should or shouldn't do?
Speaker 3 (50:02):
I mean again, I think confidence is such a big piece,
and you know, even if you're nervous, you know, fake
it till you make it, and being prepared right and
doing your due diligence and your research on who's going
to be interviewing you, and really doing a deep dive
I think comes through when you have done your homework.
(50:23):
That really shows that you know you're taking this seriously
and you want this job and you've gone that extra mile.
Speaker 7 (50:29):
Yeah, and that you've put some thought and consideration into
whether this is going to be a good match for
you and you're not just showing up for a paycheck.
Speaker 2 (50:37):
How are people finding you?
Speaker 3 (50:38):
We're online obviously ABS Staffing Solutions.
Speaker 5 (50:42):
So we're talking to Ariel's sure with ABS Staffing Solutions
and she helps people find jobs and she's really got
some packages here methods that she uses that are more
effective than some of the other staffing places that we've
worked with.
Speaker 7 (50:57):
From the employer standpoint, if you're getting resumes, are there
particular things you think that the employers should be doing
in order to kind of help the process.
Speaker 3 (51:07):
They interfuse us because we help streamline the process on
both ends. Right, So if you put an ad up online,
invariably you're going to be inundated with resumes and a
lot of times they're not even relevant, and so just
to sift through that takes way too much time. And
so by coming to someone like us, you know we
(51:29):
have already a list of a database of candidates that
we can automatically go through and make the whole process
so much easier faster. We coordinate the interviews, we send resumes,
but we don't just send the resume. We give additional
information and insight Because anybody that we are proposing for
(51:50):
one resume, we've probably talked to twenty people right, and
we have selected the ones that we're sharing because we
know that they match the criteria. Now are there other nuances?
Is their personality things that can come into play, definitely,
And the more we know our clients, the easier we
can also filter for that. And we have some clients
(52:11):
where I know right away that this person is the one. Now,
some clients trust me and all send one and I'll
be like, this is it, and they're like, You're right done.
Others need to see at least three or four right,
and kind of like dating, like sometimes some people trust
their instincts and know. Sometimes people are like, it was
my first date, I need to at least like see
(52:33):
two or three other women before I like make that commitment.
So whatever works and whatever feels comfortable. But I often
have a gut instinct and know.
Speaker 7 (52:43):
So have you ever worked with entrepreneur to hire somebody,
because I mean, you know, eventually entrepreneurs get to the
point where they need team members. But there you know,
there is also the recruiter fee, right, and so you know,
on the one hand, it's very attractive that you could
help them find the right person, but on the other hand,
(53:04):
they're also trying to pay for their marketing and their
pay per click and all this other stuff. Well, what
would you have to say about that situation?
Speaker 3 (53:12):
Well, I think you know, if you are looking to
hire someone, there's an investment. So whether it's using us
or posting an ad or whatever it is, there is
a cost affiliated and you get what you pay for, right, So, yes,
it might initially feel like a lot. And we work
with individuals like I understand and I empathize when someone's
(53:33):
starting off, like I want to help them. I want
that to be recurring business and I want them to
feel good about it. And you know that's why everything
I do is very personal, individual It's not one size
fits all. It's about understanding who my client is, what
they need, how I can best help them. And yeah,
it's an expense, but so are most things in business, right,
(53:55):
so you have to evaluate it, and I think ours
is a worth I.
Speaker 2 (54:00):
Have to say, I like you, So are you the
person doing the interviewing? Is it always you? Or do
you have a No?
Speaker 3 (54:05):
I have other people, but I've trained all of them,
and honestly now they surpass me in terms of sometimes
self find candidates and like where'd you find that? It's
like amazing, Like truly, I'm so impressed and proud of
my staff and we all work remote now, but we
have team meetings and we're really I have such respect
(54:27):
and feel very grateful for everyone that works for me.
Speaker 2 (54:30):
You must be very good at what you do because
good help is very, very difficult to find. You know
that this has.
Speaker 5 (54:35):
Been a really great interview, and I hope people find
you when they're looking.
Speaker 3 (54:39):
So both anyone who needs to hire someone or anyone
looking for a job who wants our help. But really, again,
it's people that need to hire is really how we
can generate the most business, and it's abs staffingsolutions dot Com.
Speaker 5 (54:55):
Excellent, thank you.
Speaker 7 (54:56):
Passage to Profit with Richard and Elizabeth Gerhart.
Speaker 5 (55:00):
And now for a completely different topic, which is what
I love about this show. We never do the same thing.
We are going to talk about how do you keep
your kitchen clean when you've got a toddler flinging food
or eating. So we have Gina Triantafila and she is
making incredible baby bibs. Tell us all about it.
Speaker 4 (55:21):
It all started when my son was a baby and
I was feeding him and his pants were always dirty
and he would have on like a super cute outfit
and the top would stay clean, but the bottom would
be a mess, and I kept thinking like there had
to be something better. I tried plastic bibs and silicone
bibs and anything that was on the market, and he
(55:42):
also has very sensitive skin and eggzema, and a lot
of the plastic wouldn't really work well with him. And
so one day I just drew what I thought would work,
and I had to try to find a way to
get the bib to attach to the underside of the
high chair table. And I'm thinking snap hooking, loop strips
(56:02):
and all of these things. And one day I just
went to the fabric store, bought some cheap fabric and
sewed what I thought would work and it did. And
from there I made a couple more samples for myself
that I used when I was feeding him, and I
just never could let it go. I just knew it
was something and I didn't want to just pass up
(56:24):
on it. So fast forward, I applied for a patent
and I have made some samples. I've given them out
to friends and family to try, and the feedback has
just been so great, And now I have my first
collection shipping right now and hopefully soon it will be
here and I can start selling it with everyone else, so.
Speaker 5 (56:44):
All those little kids in their holiday outfits won't ruin them, right.
Speaker 4 (56:48):
No, no, And the good thing is the bib obviously
attaches to the high chair, but you can also take
it with you. That was one of the one thing.
So my friends were like, well, how can I take
it with me? What if I'm not home home? And
I'm like, well, if you buy removable hook strips, you
can put them on anything and then they just come
right off and they don't damage any tables furniture, So
(57:09):
it could go with you to that restaurant when your
baby's baptism is when you're wearing that beautiful white outfit
and then that cake falls all over it. So it's
just something that seems so easy, like Lisa was saying earlier,
like sometimes the easiest thing, but it's really much more
complicated than you think it is.
Speaker 5 (57:27):
But then it works and you're working with Lisa on this.
Speaker 4 (57:30):
Yes, so I've been working with Lisa and yeah, so
this is just like exactly.
Speaker 2 (57:37):
Ca full circle, right circle. I love it.
Speaker 5 (57:40):
So how long is it taking for you to get
this project? When I first started them.
Speaker 4 (57:44):
It was just for me, so that was obviously four
or five years ago. That was just like in my house,
just working on them. But seriously, starting from the pattern,
I would say like a little over two years, just because.
Speaker 5 (57:56):
That's not bad. Yeah, it's more.
Speaker 4 (57:59):
Like the communication and like we said, you have to
be very specific and I wanted certain fabrics, so I'm
really excited for the next month.
Speaker 5 (58:07):
And it's hard when it's something brand new that people
haven't seen before because nobody knows how to make it yet.
Speaker 4 (58:13):
Right, right, right, So it's really teaching them and like
teaching the consumer, like we were talking about, like having
those videos and those tutorials, because if you just look
at it, it does look different, like not a normal bib,
but you'd have to know how to use it for
it to be the most effective.
Speaker 7 (58:31):
So if you were to write a blog post on
lessons learned in my entrepreneurial journey, what are some of
the things you would write?
Speaker 4 (58:39):
I would definitely say not to be so hard on yourself,
because sometimes you make a mistake and then you're so like,
oh my god, maybe I'm not cut out for this,
but then you realize you do have it in you.
It's just finding it again and like you're gonna make
mistakes and that's okay. My second thing would be be
patient because I think as a person like we think deadlines,
(59:03):
we think time limits, we think all these things, but
not everything works like that, and there are going to
be setbacks and you have to just be okay with
it and go with the punches. So I think those two.
Speaker 7 (59:13):
So what's your background? Do you have any business background
or No.
Speaker 4 (59:16):
I'm a teacher and I still currently teach sixth grade.
So this was just something that I don't know. It
just popped into my head and I drew it and
I just couldn't let it go.
Speaker 5 (59:28):
So we're talking with Gina trianta Filou and she has
tiny Totcoa. She makes special DIBs that everybody's gonna want
as soon as they find out about them. Lisa, she's
your client, but you must have a question or.
Speaker 2 (59:40):
Crime jumping out of my skin right now. I have
to say Gina is one of the most extraordinary people
I've ever worked with. She's diligent, she's passionate, and you
are very hard on yourself at times, but you're learning
to get through those things. You made a wonderful product.
And as they said before, just believe, be yourself, have faith,
(01:00:01):
and know that you're building a business, and you're building
something greater than just a bib. And it's not just
a bib, because hers is not just a bib. It's
a fabulous bib.
Speaker 5 (01:00:10):
I bet you're saving a lot of parents from having fights.
Speaker 2 (01:00:15):
I mean, it's a perfect product. It's a great product.
She's made it to perfection. From the size of the
clips that she has on there, I don't want to
give the whole thing away. Well yeah, I mean it's coming.
It's literally it's literally on a flight right now, coming
here to the United States. And just want to say
how proud I am of Eugena for just sticking with it,
(01:00:36):
because there's so many times that I'm sure you wanted
to give up.
Speaker 7 (01:00:40):
Well, I know you did one of those times.
Speaker 4 (01:00:44):
Yeah, I mean I would say one example was like,
let's say fabric, right, I was very specific on let's
say a fabric I want, and then it would come
and I'm like, no, this isn't it. And like after two, three,
four times, you start to think like, oh my god,
am I ever going to find what specific in your brain?
Because as an entrepreneur. You have a vision and I
didn't want to give up on that vision. And so
(01:01:06):
I think after a couple of times, you're like, oh, no,
one understands what I'm trying to say.
Speaker 7 (01:01:11):
But hard to describe a fabric, you know, in an email,
it's right.
Speaker 2 (01:01:16):
Hard to describe a fabric. There's weights to it, there
are different textures and weights and all of those things.
So but you were patient. I mean a lot of
shipping prototypes back and forth, well samples of materials, and
it was important that she felt you felt comfortable enough
to pick the one.
Speaker 7 (01:01:33):
Finally, so did the company that was making the bibs
send you the samples or did you get them from
someplace else? Do you tell the factory this is what
I want? How does that work?
Speaker 2 (01:01:43):
So initially Gina provided a sample that we provided to
the manufacturer. Of course, when they sent back the material,
it wasn't exactly the same, it wasn't the same fabric,
but there's a weight, so they could be looking at it.
But it was our responsibility to provide them with the
weight of the fabric, which is not easy. It's like
(01:02:03):
a number, it's a number, there's a specific number and
a weight.
Speaker 5 (01:02:06):
And there's a machine to measure it right.
Speaker 2 (01:02:08):
There's yeah, there are weights, there are measures, and I
mean typically a fabric manufacturer could tell you exactly what
the weight is. But all of these things are they're
not clear until they are right and feeling. You know,
small swatches are really there's no way of really knowing
until you have the big picture. You have the big
picture in front of you, washing it right, sampling it.
Speaker 7 (01:02:32):
Speaking of washing, did you test now these bibs to
make sure that you know they've held up under right?
Speaker 4 (01:02:38):
So the bibs are one hundred percent caught in flannel
and you can put them in the washing machine or
the dryer both and they'll come back out. Obviously they
might be a little wrinkled, but the function is exactly
the same. So it's just like I was going after
something very soft. Like I was saying, my son had
a lot of skin issues, and especially babies, they drool
a lot. Their necks sometimes can have like the red
(01:03:00):
I had the swollen because of the drool. So we
wanted something that was fabric and that was easy for
parents because a lot of baby products are like hand
wash or you can only wash cold.
Speaker 5 (01:03:10):
Or him in the dryer.
Speaker 4 (01:03:13):
I go with everything, everybody's clothes. It's fine and it
comes out fine. So it's definitely something that would help
parents in that way too. Let's laundry.
Speaker 5 (01:03:22):
So where are you going to be selling these shopify?
You mentioned? Are they going to be on Amazon or
anywhere else?
Speaker 4 (01:03:27):
Now? They're on my site which is tinytoco dot com
and also I have an Instagram at tiny talkco.
Speaker 7 (01:03:34):
So why not Amazon.
Speaker 4 (01:03:35):
Well, I'm just starting, and I want to start with
me and just I'm very about, like we said, meeting
people going out. I'm actually starting to try to do
some events to go out and actually meet people and
show them how it works. So I think for now
I'll start with me in my site and see how
it goes from there. Yeah.
Speaker 5 (01:03:53):
Well, we were talking about Kevin Lane earlier. So Kevin Lane,
we met him, had him on the show, and he
worked with Lisa and he went to all sorts of events,
toy fairs. I can't even name the number of places
he went. He worked his rear off, but that's what
you have to do. So I think that you're taking
it out to the public and showing it. It's a
(01:04:14):
good idea.
Speaker 2 (01:04:14):
It's important the networking aspect is very important. You know,
we talked about Kevin Lane. He also came to my conference.
He won a two minute elevator pitch. I got him
on QBC and from there he just soared because he
kept he kept putting himself in front of people. And
that's exactly what you did. You took the leap and
you keep on doing it again. I couldn't be more
(01:04:35):
proud of you for doing what you're doing. But I
have a question for you. How do you feel today?
Speaker 4 (01:04:40):
Amazing good? This is like a surprise and it's a
great day.
Speaker 2 (01:04:45):
As I said earlier, Richard, you know we came full circle.
Gina met you. Is it three years ago?
Speaker 4 (01:04:51):
Gina?
Speaker 11 (01:04:51):
Yeah?
Speaker 2 (01:04:51):
About Yeah, you mentioned Gina, you had her call me
and here we are from the first time you met her,
right she started, and then here we are finishing literally
today today manufacturing production. It's a fabulous product.
Speaker 5 (01:05:10):
What colors do they come in?
Speaker 2 (01:05:12):
Okay?
Speaker 4 (01:05:12):
So for our first collection, we have three. We have
Safari animals, so it's like tigers lions. That's more like
an orange unisex collection. And then I have a garden
floral which is pinks and greens and floral and then
there's a dinosaur one because that's my son's favorite thing
and we talk about it every day. So it has
like dinosaurs leaves stripes, and that's like a boy collection.
(01:05:33):
So right now there's three collections, and then they come
in three packs. The bibs you get three in each pack.
They're all different prints, and they all come with the
semi permanent hook strips that you can put on the
bottom of the high chair.
Speaker 7 (01:05:46):
How many bibs does a kid need to be properly better?
Speaker 2 (01:05:52):
Well, that's a good thing too.
Speaker 4 (01:05:54):
Like let's say your child's just having a cookie or
something and it's just crumbs. You can go over the garbage,
empty it and leave it again for later. And that's
what I would do. The only time I had to
really go in the wash was like soup, like those
things that like are gonna make it wet or stain it.
But other than that, you could just dump it out
and use it again.
Speaker 5 (01:06:14):
So what's your price point on these?
Speaker 4 (01:06:16):
Well, I'm still finalizing it because you know they're coming
and we're still trying to figure out the final numbers.
But it will be a three pack and they'll be
under forty dollars. I'm just trying to figure out the
final numbers.
Speaker 5 (01:06:29):
Yeah, I had forty stuck in my head for some reason.
Speaker 2 (01:06:32):
It seems to have it for forty forty five. The
material is fabric, it's well made and so beautifully customized well.
Speaker 5 (01:06:39):
And people want special things for their babies and kids,
and I think a lot of parents will really appreciate it.
And like I said, it'll stop a lot of fights
and struggles with the kids.
Speaker 7 (01:06:50):
All sort of ties the kid down into the high chair.
Speaker 2 (01:06:54):
I can't hit it out.
Speaker 5 (01:06:56):
But when you think, if you buy a super expensive
outfit and the kid has to eat, you have to
do something to protect it, right.
Speaker 4 (01:07:02):
When, especially when they're little, A lot of times they're sets.
So if they see in the pants, now the shirt,
you have to change them anyway. So now you're changing
the top and the bottom, and that's a whole nother
outfit you have to use.
Speaker 5 (01:07:12):
Yep, absolutely, I think these will be everywhere in a year.
I think they will be.
Speaker 4 (01:07:17):
Everything'll come back in a year and we'll talk about it.
Speaker 5 (01:07:19):
Let's do that, Okay, So how do people find you again?
Speaker 4 (01:07:22):
They can go to my website which is tinytotco dot com,
or on Instagram at tiny Talkco.
Speaker 5 (01:07:29):
Gina Triantefilo, and this is the Passage to Profit Show
with Richard Elizabeth Garheart, our special guest Lisa Askalis, and
we will be right back.
Speaker 10 (01:07:37):
I am a non attorney spokesperson representing a team of
lawyers who help people that have been injured or wrong.
If you've been involved in a serious car, truck, or
motorcycle accident or injured at work, you have rights and
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(01:07:59):
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Speaker 7 (01:08:19):
To Call the Legal helpline right now.
Speaker 9 (01:08:22):
Eight hundred four nine two seven oh one four eight
hundred four nine two seven oh one four eight hundred
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Speaker 8 (01:08:37):
It's Passage to Profit.
Speaker 7 (01:08:38):
Now it's time for Noah's retrospective.
Speaker 5 (01:08:42):
Noah Fleischman is our producer here at Passage to Profit,
and he never stops trying to make sense of the
future by looking at the pass We've.
Speaker 11 (01:08:51):
Come a long way since the late eighteen hundreds. We
don't have yellow journalism from some big newspaper mogul anymore.
Now we have something called home pages and they come
from a diversity of huge sources. There's a lot of information.
Speaker 2 (01:09:04):
Well we need it.
Speaker 11 (01:09:05):
News is, after all, a twenty four hour element, so
every source wants to make sure your eyes are on
them every time you log on. There's always news happening,
and they'll make sure that there is. Like headlines it's
say legendary actor gone at ninety six, or blinking could
be an early sign of this fatal disease. Once you
click and scroll through all the obligatory pop up ads
(01:09:27):
in irrelevant introduction, it's nice to know you likely don't
have oorroplaculitis. And it's good to see that one time
Hollywood extra virlind Abnermeier is getting his rightful posthumous recognition.
When I was a kid long before home pages. Sometimes
I actually felt a little guilty about switching over to
an odd Couple rerun when the eleven o'clock news came on.
(01:09:47):
But scrolling past a commercial homepage, in reality, that's pretty virtual.
Speaker 6 (01:09:52):
Now more with Richard and Elizabeth, Passage to Profit and.
Speaker 5 (01:09:56):
Our special guest, Lisa Askals, Now it is time for
secrets of the entrepreneurial mind. So Lisa ask Lee's the inventress.
What is a secret you can share with our audience.
Speaker 2 (01:10:09):
I would say, really believe in yourself. Pray over it,
Meditate on your ideas, your business, your product. But pray
over it and wait for answers because you'll get them.
I promise you, wait and you will get them. I
always say, write down on your canvas what it is
you want to achieve, look at it over and over again.
(01:10:32):
Don't hide it, keep in a place that irritates you.
I always say, write it on a post it, put
it on a mirror, put it on your countertop, and
believe in whatever that thing is and it will come
to fruition. But you have to put your whole self
in it. And I mean it like.
Speaker 5 (01:10:46):
Step into it.
Speaker 2 (01:10:47):
Step into it, and don't be afraid.
Speaker 7 (01:10:50):
Somehow, some way, it works. Even if it works, even
if you're skeptical that something like that would work, it
does work. It really does.
Speaker 2 (01:10:56):
And your words are very important. I can, I must,
I will. I think that's in my book. I can,
I must, and I will achieve this what I want
to achieve, Write it down, put it in an irritating spot,
and do it.
Speaker 7 (01:11:09):
Irritate yourself. What great advice, Okay.
Speaker 5 (01:11:16):
So Ari l Sure, founder of ABS Staffing Solutions. What's
a secret you can share with our audience?
Speaker 3 (01:11:22):
Just knowing that everyone has challenges, everyone has points where
they want to give up, and just taking it one
step at a time and believing in yourself. And you know,
I also think people will say, well, like who's your
biggest competitor? It's myself. I don't really think about other
people or companies because it doesn't really impact me. It's
(01:11:46):
I can only do what I can do, and I
focus on that and what's in my control. And I
think that's important.
Speaker 2 (01:11:54):
And doing that could take you off your game too.
When you start looking at other people, get to take
right off your game.
Speaker 3 (01:12:00):
You know, you quickly start looking and it becomes a dark,
deep pull and then you know, sometimes it's good to
be aware, but at the end of the day, you
want to keep your energy and focus on doing the
best you can do.
Speaker 5 (01:12:15):
Okay, time sure, Gina Triantafilo.
Speaker 4 (01:12:18):
I don't know if it's because I'm a teacher, but
I would say to always keep learning because I know
through the journey, like there were things I didn't know
and I had to put in that time to research
or look up things, and even social media, I really
am new to it, and but I'm okay with that
because I'm putting in the work. So I would say
a secret would be it's okay if you don't know something,
(01:12:39):
but just to learn it. And there's so many resources
out there now for everyone that you can pretty much
learn anything that you would want to, and it's just
putting in the time and effort. So I would just say,
be okay that you don't know everything and you can
still learn it.
Speaker 5 (01:12:54):
I'm one hundred percent in agreement, A thousand percent. Yeah,
I'm a constant learner. Richard, your heart, your heart law,
what's your secret?
Speaker 7 (01:13:02):
My secret is push the envelope right. If you're going
to make any progress, you have to grow as a person.
And the only way you can do that is to
stretch yourself and do things that maybe you haven't tried before.
And so if you're not pushing the envelope, you're not growing.
I don't think you can grow a business unless you
can grow yourself. And so push the envelope and.
Speaker 2 (01:13:26):
Keep growing even if you're afraid, right, especially if you're
rapecially when.
Speaker 7 (01:13:30):
You're afraid, because that means something's going on there, that
something juicy is going on there, then you need to
take a look at it.
Speaker 5 (01:13:37):
So my secret is, well, I'm gonna tell a little story.
Back when Richard started the law firm almost twenty years ago,
people told him, don't go on the internet, don't take
internet clients, don't have a website. But he ignored that advice.
And now in twenty twenty five, and this is something
that Lisa Askle's has known for a very long time.
(01:13:58):
I feel like media presence has been democratized to the
point where anybody can start a podcast, you can go
on other people's podcasting, going to It's much easier to
get media presence now. I now think media presence in
twenty twenty five was like starting a website twenty years ago.
I think you have to be on YouTube, you have
(01:14:19):
to have some sort of media presence to compete in
today's world.
Speaker 2 (01:14:23):
That's my definitely, I absolutely agree with you.
Speaker 5 (01:14:26):
And you've been doing it for a long time and
you're helping.
Speaker 2 (01:14:28):
Other people do it with It's Important.
Speaker 5 (01:14:30):
Inventor Spotlight TV. I'm doing it helping people start podcasts.
But I really feel like that's the next wave.
Speaker 2 (01:14:35):
It is the next wave.
Speaker 7 (01:14:37):
Well that's it for us. Passage to Profit is a
nationally syndicated radio show appearing in thirty nine markets across
the US. In addition, Passage to Profit has also been
recently selected by feed spot Podcasters database as a top
ten entrepreneur interview podcast. Thank you to the P to
P team, our producer Noah Fleischman, and our program coordinator
(01:14:59):
i'll Lisha Morrissey, our studio assistant Risicatpusari, and our social
media powerhouse Carolina Tabares. Look for our podcast tomorrow anywhere
you get your podcasts. Our podcast is ranked in the
top three percent globally. You can also find us on Facebook, Instagram,
x and on our YouTube channel. And remember, while the
information on this program is believed to be correct, never
(01:15:23):
take a legal step without checking with your legal professional first.
Gearheart Law is here for your patent, trademark and copyright needs.
You can find us at gearheartlaw dot com and contact
us for free consultation. Take care everybody, Thanks for listening,
and we'll be back next week.
Speaker 1 (01:15:39):
The proceeding was a paid podcast. iHeartRadio's hosting of this
podcast constitutes neither an endorsement of the products offered or
the ideas expressed
The following is a paid podcast. iHeartRadio's hosting of this
podcast constitutes neither an endorsement of the products offered or
the ideas expressed.
Speaker 2 (00:09):
Name it, have passion for it, and claim it.
Speaker 3 (00:12):
No one really was taking the approach that I wanted
to take.
Speaker 4 (00:15):
I just never could let it go. I just knew
it was something.
Speaker 5 (00:19):
I'm Richard Dearhart and I'm Elizabeth Gearhart. You just heard
some snippets from our show. We had amazing people on
listen for the rest of it.
Speaker 1 (00:28):
Ramping up your business. The time is near. You've given
it hard, Now get it in gear.
Speaker 6 (00:35):
It's Passage to.
Speaker 1 (00:36):
Profit with Richard and Elizabeth Gearhart.
Speaker 7 (00:39):
I'm Richard Gearhart, founder of Gearhart Law, a full service
intellectual property law firm specializing in patents, trademarks, and copyrights.
Speaker 5 (00:47):
And I'm Elizabeth Gearhart, not an attorney, but I do
marketing for Gearhart Law. And I am the founder of
gear Media Studios, a content creation studio with the focus
on podcasting.
Speaker 7 (00:57):
In the world of inventing, an entrepreneurship is a cutthroat
and unattainable. Well, we'll find out a little bit later
in the show. Welcome to Passage. To Profit the Road
to Entrepreneurship, where we talk with entrepreneurs and celebrities about
their business journeys. We have an amazing guest, Lisa Askales, Superstar.
She's known as the Inventress, an award winning inventor, entrepreneur,
(01:20):
mentor and CEO of Inventing a to Z. She's turned
ideas into household products and has been seen on QVC,
HSN and Yeah.
Speaker 5 (01:30):
And After Lisa, we have two excellent presenters. We have
Aril sure, the founder of ABS Staffing Solutions. Do you
need to hire yes, properly, but do you need to
hire the right person? Then you need to talk to Ario.
And we also have Gina Triantefilo. She is the mompreneur
behind Tiny tot Co. Is your kid a messy eater
(01:51):
your toddler? If so, you need to see what Gina
has because it really as eater.
Speaker 7 (01:57):
Ad us goods too. I don't know. But before we
get to our incredible guess, it's time for your new
business journey. Two and five Americans want to start their
own business or have already started a business. We want
to ask our panel what is the smallest win in
your business that felt like hitting the jackpot.
Speaker 2 (02:18):
So, Lisa, hello, Richard and Elizabeth. So nice to be here.
Thank you for having me.
Speaker 7 (02:23):
Great to see you again. So what is the smallest
little thing that you thought you hit the jackpot?
Speaker 2 (02:28):
Well, the smallest thing where I have to say I
did when the jackpot was creating my first product at
the dry cleaners, right, going to the dry cleaners and
having my first product developed by my dry cleaner, which
turned out to be a huge, huge win. It was
small for me when I went, but it wound up
being a big win.
Speaker 7 (02:47):
What was the product?
Speaker 2 (02:48):
It was the Bosom Buddy breastfeeding Cape. Oh, okay, great,
it was the Bosom Buddy.
Speaker 7 (02:53):
Yeah, seems small at the time, but it turned out
to be fantastic.
Speaker 2 (02:57):
I had no idea how big it was going to be.
I had no idea it was my first product sold nationally.
I thought it was just going to be sold to
my neighbors and friends and wound up selling worldwide.
Speaker 7 (03:09):
Perfect. Well, thanks for sharing that, Ariel. What small thing
happened that made you feel like you hit the jackpots?
Speaker 3 (03:16):
When I first got my first office and getting those
keys and my name on the door, the pride and
just knowing that the opportunity was here. I'll never forget
that feeling.
Speaker 7 (03:29):
Yeah, I can see how that would be. Really, you're
stepping across the threshold, right, And what a fantastic moment.
Gina tell us about something small that turned into something great.
Speaker 4 (03:40):
Okay. I was actually at one of Lisa's events and
I had just gotten some of my first bibs, and
right off the bat someone came up to me. It
was like, I really want to buy one, and it
was my first sale. And I just remember that moment,
like just feeling like, Wow, people understand my product and
they're interested in it, and it just felt amazing to
know after just having it in my hand for five
(04:03):
minutes someone already loved it.
Speaker 7 (04:05):
That's great. Congratulations on that. So Lisa asked Elise, so
good to see you. What have you been up to?
Speaker 5 (04:11):
Oh?
Speaker 2 (04:11):
Everything, My gosh, thank you again for having me. This
is beautiful, the studios amazing. So I've been up to
I wrote two books since the last time I saw you, guys.
I have my Inventing book, which is The Inventious Guide
to Inventing the Right Way, all or Nothing, Now or Never,
and at the same time writing my Lulla By book,
(04:32):
Allla by book at the same time. Well, I say,
one was up and really stressful and the other ones
was soothing in mellow. So the lullaby book I wrote
because of Olivia. I would sing lullabies to Olivia during
her naps and she would sing them back to me,
and I said, why not make this allulla by book?
That was one thing, and then the inventions guy to
inventing in addition to having amazing clients like you'll meet
(04:56):
Gina shortly, just working with wonderful clients like Gina who
who are constantly inventing and thinking of new ideas and
helping them through a very very difficult terrain that winds
up being incredibly successful.
Speaker 5 (05:09):
Your company is inventing a to z. Can you explain
to our audience what that means.
Speaker 2 (05:15):
Clients come to me with ideas. I call them napkin ideas,
and I help them with those napkin ideas and bring
them all the way to the marketplace and everything in between.
And I say the right way, because it's the right
way of doing things in the wrong way and a
lot of people make very very expensive mistakes. So what
I try to do. What I do do is hold
their hands and take them through all of the steps,
(05:37):
step by step, beginning to end. So from beginning all
the way to the market, all the way to the market,
some places Hcent, QBC shop HU and I, by the way,
I have my own shopping network too. I don't know
if you know about that.
Speaker 5 (05:49):
I knew you had your own Inventor Spotlight TV. Yes,
and so now you have a shopping network that is awesome.
Speaker 2 (05:54):
So Inventor Spotlight TV where I help Inventor showcase and
highlight their products from licensing to selling to just broadcasting.
And yeah, just a little bit of something.
Speaker 7 (06:05):
Lisa askalase, she's been through it all. The product development
process is not easy, not at all. A lot of challenges.
There's a lot of places to go off track, and
having somebody with experience who can help guide you will
save you a ton of time. And of course, in
the business world, time is money, right, So if you're
(06:26):
able to get to the market six months or a
year earlier, that's important. Lisa can help you with that.
So I wanted to ask you a question though, What
is the first question a budding entrepreneur should ask themselves
before they start a business?
Speaker 2 (06:42):
Are you really ready? Are you passionate about your product,
because it costs money, a lot of money to get
the product off the ground. Take a look at what's
around and is the product actually needed. Is it just
going to be your mom using your product or is
it forever?
Speaker 7 (07:00):
How do you find that out? I mean, you know,
because everybody it wouldn't even start thinking about it unless
they thought it was a great idea, right, So how
do you get this objective feedback?
Speaker 2 (07:09):
Well, I mean, what is the product? I say, what
is the product for? Who's really going to use it?
Ask people? But not too many people. You know, most
of the time when we come up with something, we're
pretty much living the same way. We live our lives
the same way. If it's something that you're tripping over
every single day and it has to be fixed, and
other people say, you know what, I do the same
thing I do that, then that's the aha moment. It's
(07:30):
not just you figure out who else needs the product?
Is there a grand need for it? The next thing
I say is name it, have passion for it and
claim it. When you name it and claim it, it
becomes real when you have a passion for something, Richard,
I mean, let's use my perfect pockets. For example, I
was creating this product to hold tuppleware lids, and I said,
(07:56):
you know what, this is really something that I need
to do, and I'm not going to skip over this
because because there's a huge need for this product. So
I said, today, I'm going to draw it up, I'm
going to write about it, and I'm going to name
it something, and I'm going to claim it. When you
name it and claim it, you own it emotionally, so
that emotional feeling gives you the perseverance the drive to
(08:17):
move forward. For me, anyway, I mean, that's how I roll.
If I see something, I name it, I claim it,
I have to do it. It's done well.
Speaker 5 (08:24):
That kind of leads into my question that I've been
wanting to ask you because a lot of times, and
I'm guilty of this myself too, an entrepreneur will think,
why am I doing this? I'm part way down the road,
I'm not sure it's the right thing, I'm exhausted, I'm
not getting as far as I want it, as fast
as I wanted. What do you tell them? At that point?
Speaker 2 (08:44):
That's where mentorship and speaking with someone who's like minded
needs to lift you up and inspire you. But you
have to be lifted up, inspired and coached by someone,
but the right person because many people are naysayers. Many
people talk you out of it and say, why are
you doing this? There's no need. Somebody else has that product.
(09:06):
Many times people have said that to me every time
I've come up with something new, hands down. If I've
ever told someone else I was inventing this thing, they'd
say to me, that's already on the market. I saw
that already, it's already been invented.
Speaker 7 (09:21):
That's funny. I mean, I just kind of wonder why
people would react that way. I guess that's human nature, right,
but jealousy maybe, or.
Speaker 2 (09:30):
The fact that they may not be able to do
it themselves. It's inconceivable, Richard. It's inconceivable to be able
to develop a product and put it on the market.
Who does that? Do you know anybody who has products
on the market. It's possible to do your ability, you know.
I mean when you see products you see you're looking
at an iPhone, you look at iPhones, you're looking at
(09:50):
coffee pots, you're looking at refrigerators. And I think that's
the way people think, how could anyone possibly make a
product that's going to go on QBC or on the shelf.
That's it's as it's a huge undertaking. How could you
possibly do that?
Speaker 7 (10:04):
Yet people do?
Speaker 2 (10:05):
Yet people do.
Speaker 7 (10:07):
And you've been on QVC and Home Shopping Network and
all the big networks many, many, many times promoting different products,
and almost all of them are from individual inventors.
Speaker 2 (10:18):
Right absolutely.
Speaker 5 (10:19):
But you don't just help people with the mechanical parts
of the process. You're a coach at the same time, right.
Speaker 2 (10:26):
Yes, And you have to be, you got to be,
and you hold.
Speaker 5 (10:28):
Them accountable because I think that's a great thing about
having a coach, is to make you accountable, right yes.
Speaker 2 (10:34):
Yes, And many times have to talk people off the
ledge because it's a very very typical process. No one
knows how it's going to work. Every product is always new.
I don't care how many times you've done it, how
many times you've invented something else, how many times you
started a new business. It's always a new terrain. It's
never the same. So there are obstacles that you face
(10:55):
that you weren't sure you're going to face, and somehow
you have to jump over them and keep ongoing. You
just have to keep on going. But that's where I
go back to saying you need a coach, You need
somebody to help lift and inspire you always do.
Speaker 7 (11:09):
A lot of people start with the idea that this
is going to be easy.
Speaker 2 (11:12):
Yes, it's always a lot easier emotionally than it actually is.
Speaker 5 (11:16):
Do you ask them to use focus groups like people
they don't know that would be a focus group that
they could show their product too, Or do you think
that's too risky because someone would steal the idea?
Speaker 2 (11:25):
It's too risky. Okay, I've done that. I did that
many times in my career a long, long time ago,
and it was not a good idea because people do
I mean, and I don't think even intentionally. You know,
somebody will mention something to a group of people and
they'll say, you know what, I think I could do that.
I could do that myself. I can do it myself.
So I mean, I don't think it's a great idea.
(11:46):
I think if you have good friends who you have
signed non disclosure agreements and you make it, you say
to them, this is a serious thing. I don't care
if it's your mom, your aunt, or or whoever else.
Those are the worst people to show. Actually because your
mother will tell everybody. She'll tell everybody because she's proud
of you.
Speaker 7 (12:01):
Passage to Profit with Richard Analysts per Heart, we're with
Lisa Askales here from Inventing a Z. How do people
find you, Lisa, I'm.
Speaker 2 (12:09):
On social media, every social media platform. They can find
me on Inventing a to Z. It was my website
inventing at OZ dot com, aow I E dot com,
inventor spot a TV dot So you're.
Speaker 5 (12:21):
Known as the event You're also the inventress, right, Yes,
I am the inventor because I had somebody ask me
about you once and he's like, yeah, I remember that woman.
She was on your show. This was years ago. I
think her name's the inventress.
Speaker 2 (12:34):
Yes, some people say, are you Misses the inventress.
Speaker 7 (12:40):
But getting back to the non disclosure, I'm going to
hammer on this a little bit because the other day
I was talking with a Perspective client and eventually he
revealed to me that he had taken his project and
pitched it to a VC, which is a venture capitalist
looking for funds, and six months later the VSAE was
funding somebody else to do exactly the same thing. It's
(13:03):
not something that would have been done by coincidence. It
happens a lot, and I hear those stories a lot.
Speaker 5 (13:10):
Can I throw something else in the mix? I use
AI a lot, and if I have a question, I
ask AI. But when you do that, all of that
goes into the big pot of stuff on the Internet
that it draws from. So if I had a new
product that I really wanted to keep secret, I would
not ask AI anything about it, right, or Google Search
(13:34):
or anything.
Speaker 7 (13:36):
We have clients who start by preparing a patent application
on the using chat, GPT or one of the AI engines,
and it's really taking a big risk because you're putting
your technology and your ideas out there into the database
and that becomes part of the training. And so if
(13:56):
somebody types in something that's related to what you're doing,
your stuff might come up, and there are legal ramifications,
but there are also practical business ramifications to that. So
I think AI is great, and we're going to be
talking about it later in the show. We have a
segment on AI. But you've got to be careful with it,
and you got to know you can't just put anything
(14:17):
in there that's personal that you wouldn't want somebody else
to find out.
Speaker 2 (14:21):
About Even prior to AI, I didn't do it. I
was always afraid. You know, they say, well, do a
search find out if it's out there. Well no, not
really no, because your words are your you know, these
are search words.
Speaker 5 (14:31):
Yeah, unless you do it with a proprietary database like
your how law.
Speaker 2 (14:35):
Does right, right, I mean right, we go to your
heart law for that. But no, you don't do a.
Speaker 5 (14:42):
Google search on that.
Speaker 7 (14:43):
No.
Speaker 5 (14:43):
Never, And he's never He's always been like, do not
do a Google search on your idea?
Speaker 7 (14:48):
Well, I think there's a balance here. I think you know,
Google has a patent database, so you can look up
patents on the Google patent database. You put stuff there,
and it's related to software or search engines. And do
you think you take a risk because Google is probably looking.
If you give them too much detail, they might notice,
and who knows what happens after that other stuff. As
(15:09):
long as you're careful in the way you phrase it,
you can get some information.
Speaker 5 (15:14):
Lisa, what is the number one question your clients or
potential clients ask you?
Speaker 2 (15:19):
So the first thing is usually do I need a patent?
And can I say the second thing, how long is
it going to take before they even know what the
process is. How long is it going to take for
this product to be finished?
Speaker 5 (15:31):
Well, it depends on what the product is, right, But
what's a typical timeline.
Speaker 2 (15:35):
You know what. It depends on the person you're working with.
You could be developing a pencil that could take three
years to develop. You can work on something more complicated,
that's a digital item that could be quicker. It all depends.
It depends on the client, depends on the communication, level
of communication, the changes that may take place. Usually the
tiniest products are the hardest. I'm working on a product
(15:58):
that is a latch hook. You would think a latchuk
you know, to latchuk is very simple product. It's taken
two and a half years because of the point, the tip,
the length, the width, the color, that all of it. So, yeah,
so everything needs to be to have specifications, specs, size,
with Pantone colors, materials.
Speaker 5 (16:20):
Someone who hasn't been through this process before would not
know that.
Speaker 2 (16:23):
No, not at all, as much as you tell the client. Also,
there's just no way of knowing because you never know
what hurdles, what bumps are going to come up in
the road, whether there is delayed in manufacturing, because of
holidays or the machinery went down. It's just there's no
way of explaining to any client. Well, you can explain it,
but it's hard to understand.
Speaker 7 (16:43):
We're with Lisa Ascales, the inventress and CEO of Inventing
a Diz. You mentioned that you've written a couple of books.
Speaker 2 (16:51):
I have so for many, many years. I've been doing
my business for over thirty five years, and my clients
have always said, can't you just give us a book?
Write a book us the steps? So the first book
I wrote last year was Inventis's Guy to Inventing the
Right Way, All or Nothing, Now or never. And there's
a lot of reasons behind the title. And in this
(17:11):
book there are affirmations after every chapter, positive affirmations because
when you get down, you got to be pulled back
up again.
Speaker 8 (17:19):
Right.
Speaker 2 (17:20):
It seems very very difficult, It's very tedious and very
very difficult. So I remind people to get back up,
stay focused, have faith, and persevere. So ten chapters and
every chapter has a positive affirmation. A great book.
Speaker 7 (17:36):
Where can we get the book?
Speaker 2 (17:37):
Sure? This is sold on Amazon, Barnes and Noble. In fact,
I'm on tour right now. Barnes and Noble and on
my website inventing a to z. In addition to that,
Richard and Elizabeth, I wrote a lullaby book.
Speaker 7 (17:53):
So that's a little different for you, right.
Speaker 2 (17:55):
I had to calm down, Richard, I had to calm down.
So yes, by book I wrote because I mean, I've
always sang to my children and now my grandchildren. And
what prompted me to write this lullaby book is because
every nap Olivia took, I sang her song and she
started singing them back to me. Well, hello, isn't isn't
(18:17):
that a reason to write a book?
Speaker 5 (18:18):
Absolutely?
Speaker 2 (18:19):
So Olivia started singing the songs back to me and
I said, what's your favorite song, Olivia? She says, it's
I love all your lullabyes, Grandmama, but I love you.
And there's a song called I Love You in this book.
Nice and it's all they're QR codes so you can
listen to the music, read the words, and listen to
the music. So my voice is on the book, audio
(18:40):
and instrumental. I never claimed to be a singer, but
it's a grandma's voice.
Speaker 5 (18:45):
That's awesome. My favorite book of lullabies by Lisa ask lease. Yes,
we're going to have to get that for our grandkids.
Speaker 2 (18:52):
Well this is for you, Oh, thank you, thank you.
Speaker 7 (18:54):
You've been featured in a lot of major news outlets.
You've even had a billboard in Times Square with that recognition.
What keeps you grounded and motivated to keep creating.
Speaker 2 (19:04):
My sense of humor? God, I mean, I just I
feel so blessed to have had these opportunities even today,
even today, I've been here with you guys countless times,
and I'm so grateful every single time. And I mean that,
and I think it's my faith that has to be
the reason for it, because it's still amazing to me
(19:26):
that to see myself on a billboard in Times Square
or on QBC or walking down the Shark Tank pathway.
I mean, just it still blows my mind. It's faith,
it's my family and just gratitude.
Speaker 7 (19:37):
Well great, we're talking with Lisa Askales, the inventress and
also the CEO of Inventing a to Z. Stay tuned.
We have IP in the news coming up, as well
as the AI round Table and also Secrets of the
Entrepreneurial Mind. You don't want to miss that, and don't
forget to experience more of Passage to Profit by subscribing
(19:57):
to us on Facebook, Instagram, x and YouTube, or by
subscribing to our podcast anywhere that you get your podcasts.
Just look for the Passage to Profit show on any
of these platforms. We'll be back right after this.
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Speaker 6 (22:09):
Now back to Passage to Profit once again, Richard and
Elizabeth Gearhart.
Speaker 5 (22:14):
And our special guest who we just adore. Who is back?
Lisa Askalies, the Inventress. We were talking to Lisa before
the break and we really wanted to dig in a
little more into her Inventor Spotlight TV.
Speaker 2 (22:28):
So Lisa, what's that all about? So Inventor Spotlight TV
is a musically inspired shopping network where I have not
just my inventors, but inventors come on the show showcase
their products. Many products that are being licensed aren't really shown.
So I have clients who are not developing products fully
and not manufacturing, but wanting to license. So it's a
(22:48):
platform to showcase a product that's about to be licensed,
so you can actually buy the products from the shopping network.
There's a little circle in the corner, just like QVC
or ats N, except mindus better because I'm dancing on
the show. Yay, I'm dancing on and we just I
love highlighting a new brands, older brands. As a matter
(23:09):
of fact, I didn't mean to say old. At the
same time, I'm going to mention this amazing woman but
my the incomparable Dion Warwick was just on my showon
war Wow. She has a perfume and she came on
and I promoted her perfume and I'm bringing her to
HSN by the way.
Speaker 7 (23:25):
Oh wow, excellent, exciting.
Speaker 5 (23:27):
So these are all videos that you do of people,
and if somebody's trying to market something in twenty twenty five,
video is essential.
Speaker 2 (23:39):
It is essential.
Speaker 5 (23:39):
It is essential, not just so the other people can
see their products, but it's essential to the search engines. Yeah.
Speaker 2 (23:47):
I think people are very very impatient. They need to
see action. You know, I look at some of my
social media feeds. Right when I put a picture up, yeah,
it gets a few likes and so forth. But when
you put up a video, it's very captivating. Inventor Spotlight
TV has really taken off. It's one hundred percent the
way to go. It's like a QBC as I mentioned,
(24:08):
but better.
Speaker 5 (24:09):
Yeah.
Speaker 2 (24:10):
Yeah, well I'm only kidding. I mean, and from the
bank getting there, from.
Speaker 5 (24:14):
The back end of being found on search, because that's
what we really all want is to be found on search.
So if somebody's I'm gonna pick on your client a
little bit because she's here, Gina. If somebody's searching special
baby's bib or something and she has a video and
she has it on Inventor Spotlight TV. She has it
on YouTube, she has it on her own website, she
(24:34):
has clips here and there and everywhere. She her website
is going to be higher on the page. She's gonna
have more authority. And she's also gonna have more authority
with chat, GPT and all those search engines like that
because they're looking for video because Google bought YouTube, so
Google loves video. So everything has to go on YouTube,
(24:57):
and that is a huge booster for whatever you're selling.
Speaker 7 (25:01):
You get to be famous, right, You get to dance
on the show, get to come to iHeartRadio, passage to
profit so.
Speaker 9 (25:13):
Right.
Speaker 5 (25:15):
But really, I mean a lot of these consumer products
are so visual.
Speaker 2 (25:18):
They aren't they're very demonstrative. I mean that we're going
to talk to Gina shortly, but I mean her product
is completely a product that you need to demonstrate and
show people how it's used. And I think that the
consumer loves that and they love a backstory. Oh you know,
so people are able to share their story how they
developed the product, how, what, why, when and where and
(25:39):
it's all there. It's all there on Inventor Spotlight TV,
which is on YouTube. It's on Inventor Spotlight tv dot com.
It's on my YouTube channel, Lisa askalsi adventuress and when
you type it in. You made a very good point.
When you type something in, it'll come up.
Speaker 5 (25:53):
Yeah, the more places you can be online like that,
the better off you are for when people are searching
for whatever you have. So that's a that's a really
important in business.
Speaker 2 (26:01):
Yeah, you'd be surprised at how important it is to
get on any I mean, when you're on even Facebook, Instagram,
whatever it is, and you're doing a video, it populates
and the whole world gets seen it over and over again.
So would be careful.
Speaker 7 (26:22):
Come back another day. I mean, it's really funny. So
over the years, kind of what have been the traits
of the most successful entrepreneurs? I mean, if you were
kind of kind of distill it down to a few
simple truths, what would those be.
Speaker 2 (26:36):
Personality, lack of fear, jumping over the fear, putting yourself
out there, and just really a person who can network,
network and talk to people. Forget the fear and get
out there and talk to people.
Speaker 10 (26:52):
You know.
Speaker 2 (26:52):
Gina mentioned coming to my conference for the first time
last year and got to meet tons of people and,
like she said, very surprised at her first sale, but
getting out there, putting yourself out there again, forgetting the
fear and just doing.
Speaker 5 (27:06):
It right, because everybody else is as afraid as you are, right, Like,
we're all afraid.
Speaker 2 (27:11):
Right, I'm very shy. I am shy, and you know it.
Speaker 7 (27:14):
You Yeah, you have to get used to the fact
that some people are going to like what you have
and some people aren't.
Speaker 2 (27:18):
That's it. Don't be offended, right, You just can't be
offended right. Put the blinders on, as I say in
my book, put those blinders on, and just keep it moving.
Listen to you, This is where you listen to your mother.
I'm proud of you. Keep on going, keep on going,
just keep on being inspired by others who will inspire you,
and forget everything else.
Speaker 7 (27:38):
What if you have family members who aren't quite as
supportive as as you would like.
Speaker 2 (27:42):
I lose them, get rid of them, get rid of them,
take them to the curb.
Speaker 5 (27:45):
Well, thank goodness, I'm supportive.
Speaker 2 (27:46):
Of everybody's not going to be supportive. I hear this
all the time. I'm fortunate enough to have a family
who does support well. They have no choice at this point.
It's like, whatever you're doing it anyway. But you have
a lot of family members who are not supportive, and
it's a shame. It really is a shame. So you
(28:08):
just got to you know, you're lucky when you do
have people around you who can support you in.
Speaker 7 (28:12):
Yeah, like sometimes other people maybe not with the same outlook,
put all their stuff on you, right, and they're kind
of like, well, I couldn't do it, so you can't
do it, that's right, right, And you know theyre and
but you have to find a way to deflect that
and just say, well I will see, and you have
to keep.
Speaker 2 (28:32):
Trying, right, they are not walking in your shoes, you know,
just be your authentic self and keep it moving, close
your eyes and keep on going, say your prayer and
keep on going.
Speaker 5 (28:43):
So where do people get money to do their projects?
Are most of them self funded?
Speaker 2 (28:48):
That come to you, Most people are self funded. Some
are getting grants. You know, it's not always easy to
get a grant starting out because you have to show traction,
you know.
Speaker 5 (28:58):
That's the hard part. Like a lot of places are
like we have to have been in business for two years.
It's like, well, how can I be in business if
I don't have the money to be in business. But
I do think one thing I've heard is like keep
trying for grants, Like don't just apply for one grant
and give up.
Speaker 2 (29:13):
Keep on going, keep on trying for grants. But I
always say, piggybank. You know, when you're developing a product,
it should You should not be mortgaging your home. You know,
this is not something when you're starting. I talk to
Gena and everybody, all of my clients about this. When
you're starting a product, you have to look at as
a business. How are you going to fund your business?
And you shouldn't go broke from developing a product. You know, again,
(29:36):
you don't know what it's going to cost if there
are grants out there, but like you said, Elizabeth, it
takes it takes a while. There are many out there,
and just keep on looking, but you got to build
traction in your business before you do it.
Speaker 7 (29:48):
Well, we are always Lisa Askally is, You've been a
wealth of information and it's been a great interview. Lisa
is the CEO of Inventing a to Z. She's promoted
projects on If You See Home Shopping Network, even had
Diane Warwick on her TV show TV channel on YouTube.
So definitely a person worth noticing and following, Lisa, where
(30:11):
can people get in touch with you again?
Speaker 2 (30:12):
So my website is inventing atoz dot com, aowie dot com.
That's the conference, the Inventions podcast, Instagram, the Underscore Inventress
and of course Facebook and LinkedIn.
Speaker 7 (30:27):
Passage to Profit with Richard Analyizabeth Pierhart.
Speaker 5 (30:30):
Coming up later on It's Noah's Retrospective. Along with Secrets
of the Entrepreneurial Mind, We're adding a news segment to
the show. It's about AI because what we're finding is
we of course get really super smart people on the
show every week, and all of them are using AI
in their businesses, and a lot of people haven't really
figured out good ways to use and their business. So
(30:51):
we're going to ask everybody how they use AI in
their business, if they use it, or if they don't
use it. Why So, Lisa, let's start with you. How
are you using AI?
Speaker 2 (30:58):
I do not use AI un irregular However, I did
use it for editing purposes in my book. I don't
look anything up on AI because I'm.
Speaker 5 (31:07):
Afraid excellent, thank you, what are you afraid.
Speaker 2 (31:11):
Of everything getting whipped off? Hearing my ideas? All of
those things so I just I kind of, you know,
I do it, and I want my personality to be
in things. You know, even with editing the book, I
didn't have it give all of the worst because when
you do that, you're a whole nother person. I said, Wow,
I didn't I talk like that. I don't talk like that.
(31:33):
I wanted my book to be some my book to
sound like me.
Speaker 5 (31:37):
Okay, fair enough. Yeah, So Gina, are you using AI
and how if so?
Speaker 11 (31:43):
Right now?
Speaker 4 (31:44):
I don't really use AI. I am making my site.
I'm almost done with it on Shopify, and they have
a tool that you can use AI, and I tried
using that to make my product descriptions, but like Lisa said,
a lot of times, it sounds robotic and it doesn't
really show who you are the language you would typically use.
Speaker 2 (32:03):
Even for today.
Speaker 4 (32:04):
I tried to use it for my bio to see
if it could give me some good ideas. But even
when I read it to my husband, He's like, it
doesn't sound like you. And so I went back to
the table and had to like readjust everything. But I
think it can help you with the starting point. But
I don't think you know, it's not genuine, so you
have to then go back and make it more about
you and your perspective.
Speaker 5 (32:25):
Very good, So Ariel, are you using it?
Speaker 3 (32:28):
We're constantly getting kind of inundated with different tools that
are available these days for recruiters and for utilizing AI,
and I'll share some of them with my team and
they're like, no, thank you, no thank you, and they're like,
that scares me. And there's also a real personal human
(32:48):
touch that we enjoy doing and that's part of kind
of our model. And you know, AI is changing so
many things so quickly, and it can and realms streamline
things and make things, you know, busy work sometimes more
effective and efficient. But for really what we're doing, it's
(33:09):
about that personal touch. It's about relationships. And even like
you were saying, with the emails or things that are generated,
it feels, you know, it's not your voice it. You know,
you can sometimes use it as an outliner, maybe to
generate ideas. The only caveat to when I sometimes utilize
it is to help cultivate job descriptions because sometimes you know,
(33:35):
I don't have all of the information, and even the
clients like I don't know how to you know, come
up with the job descriptions. So it has been useful
for that, but that's the most I use it fore.
Speaker 7 (33:47):
Yeah, that's pretty pretty interesting compared the last week's show,
Like everybody was all in on AI and this show
has a completely different personality, which is great because I.
Speaker 5 (33:58):
Think, you know all theve you need, all.
Speaker 7 (34:00):
The perspectives, and it's you know, it's not a perfect
thing AI. This last week, I was working on a
court case and I put in some information about the case, uh,
and I asked AI to create a list of arguments
that I thought opposing counsel would make. It was pretty good.
Speaker 10 (34:18):
You know.
Speaker 7 (34:19):
I have to say, you know, you're preparing and you
want to make sure that you address all of the
things that are are likely to come up. And the
AI list kind of tracked my list, you know, pretty closely.
So I thought it was great.
Speaker 10 (34:32):
You know.
Speaker 5 (34:32):
Well, I have to say in podcasting, podcasting would not
be where it is without AI. So AI is through
every single thing with podcasting. So I use it all
the time, and I use it just to get answers
all the time. But one thing that I thought was
super effective when I went to figure out the business
plan for the podcast studio content creation space we call it.
(34:54):
We have three different content creation rooms up there, and
we also have a makeup room, and we have you
can rent the whole floor. So I wasn't sure how
to price it or what to say about so I
put it into AI. But I had to be super
directive and super clear about what it was when I
put it into the AI, so I put it in.
(35:16):
I always use all of them that I can think of,
and not all of them, but I use Chat, GPT,
I use Perplexity. I was using Claude, but now that's
been rolled into Perplexity. I use Google Gemini, and uh,
I think there's one more that I've been using anyway,
and I compare the answers across them.
Speaker 7 (35:33):
Now.
Speaker 5 (35:33):
At the time when I was doing this, Google Gemini
wouldn't give me any numbers, but the other ones did,
so then I was able to compare all their numbers
and kind of go deeper and deeper. So you can
go as deep as you want. You just keep asking questions,
and I was able to come up with something that
I thought was pretty good with the pricing and everything
which I could. I don't know how I would have
done it otherwise without AI, right Passage to Profit with
(35:55):
Richard and Elizabeth Gearhart and our special guest Lisa Askal
is the Inventress.
Speaker 7 (36:00):
We have Secrets of the entrepreneurial Mind coming up, ip
in the News, and Noah's Retrospective. So you don't want
to miss any of those things. Stay tuned.
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Speaker 8 (37:08):
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Speaker 6 (38:08):
Passage to Profit continues with Richard and Elizabeth Gearhart.
Speaker 7 (38:12):
Passage to Profit is a nationally syndicated radio show heard
in thirty nine markets across the US. We'd like to
do a shout out to our new affiliate kg UMFM
in Guam. Our podcast is ranked in the global top
three percent of podcasts and we've also been recently selected
by Feedspot Podcasters database as a top ten entrepreneur interview podcast.
(38:35):
So subscribe to the Passage to Profit show on Facebook, Instagram, YouTube,
and on the iHeart app. And now it is time
for IP in the news.
Speaker 5 (38:47):
Copyright is so confusing these days.
Speaker 7 (38:50):
This case is about Warner Brothers, you know, the Disney
people and the money. Yeah, and mid Journey, which is
an AI company, creates images, and so mid Journey is
allowing people apparently to create images of cartoon characters Superman, Batman,
Bugs Bunny, you name it, they make it. And people
(39:10):
are able to take the Mid Journey AI and create
copies of these copyrighted cartoon characters. And so of course
Warner Brothers is not happy about this and they are
suing them for copyright infringement.
Speaker 5 (39:26):
I would be scared as a creator if I did
a Bugs Bunny through Mid Journey that eventually Warner Brothers
might come after me, Like especially if I used one
of these characters and did something that started making a
lot of money or became really popular, I'm afraid that
I would get sued. So as a creator, I would
not do that. They have AI programs now they look
(39:46):
for that stuff in people's marketing and plag it.
Speaker 7 (39:49):
Speaking of intellectual property, if you have any intellectual property needs,
contact your Heart Law. You can learn about patents and trademarks.
If you go to our website learn more about patents
doot co and learn more about trademarks dot com. You
can download a free white paper and you can also
set up a free consultation with one of our attorneys.
Speaker 5 (40:09):
So we are going to dive into our next two presentations,
but before we do that, I do want to shout
out something I'm working on with some people. I have
a meetup. It's called Podcast and YouTube Creators Community. It's
in person in Summit, New Jersey, and it's online on Zoom.
It's a hybrid meetup. The one in October is going
to be from Mike to market building a podcast that lasts.
(40:33):
So if you go to meetup and it will also
be on event right under Podcasting YouTube Creators community. We're
going to have a really great speaker who just blows
everybody out of the water. So, without further ado, I
want to introduce Aril sure Abs staffing solutions. Her staffing
solutions are a little different than the norm. So Aril,
(40:54):
please tell us all about your company.
Speaker 3 (40:56):
I started almost thirteen years ago, which is very surreal.
I came into the staffing industry in an unconventional way.
It wasn't really ever on my radar. I started off
doing counseling for Fortune five hundred companies. I then started
doing individual counseling and went to another recruiting firm looking
(41:19):
to kind of supplement my private practice, and I was
offered a job on the spot, and I decided, you know,
why not. I had a very good friend from high
school who at the time was also a recruiter, and
I called her and she was like, go for it.
You have nothing to lose. You know, you like talking
to people, You're friendly, you can use a lot of
(41:40):
your current skills because I was doing a lot of
assessments and that's basically you know when you interview someone.
And I had never really done hard sales because at
this company, I was having to do both sides of
finding clients and finding candidates, and it was very scary
(42:01):
and very challenging, but I quickly fell in love with it.
And I worked for someone else for nine years and
there were a lot of things that would frustrate me,
and I never really thought about starting my own thing.
I would go on interviews to go work for someone else,
and every time I would think about it, I was like, well,
if I'm gonna leave and have to start over, in essence,
(42:24):
shouldn't I just do it for myself? And I didn't
really candidly have any idea what that entailed. And I
one day decided and realized that everyone that was working
under me for my current boss kept quitting because he
was very challenging and just there were so many things
that were frustrating, and I knew that I wanted to
(42:46):
do differently, and when I would also go on other interviews,
no one really was taking the approach that I wanted
to take, and I just decided to.
Speaker 2 (42:55):
Go for it.
Speaker 7 (42:56):
So what do you think makes for a good recruiter?
Speaker 3 (42:58):
There's so many aspects to it, and I think that
you know, again, with my company, I really value and
like to get to know both my clients and candidates
in a very personalized individual way. And I think it's
relationships and communication and having, like any relationship, being open
(43:20):
and honest and forthright, and making that known and setting
those expectations from the onset is extremely important.
Speaker 5 (43:29):
I see here you offer a suite of packages on
different things, and you offer one that covers everything. But
one of the packages you offer is a LinkedIn networking
package where you help people with their LinkedIn profile, their photo,
their reviews, summaries, everything. If anybody doesn't have a super
great LinkedIn, then you're really at a disadvantage, especially if
(43:50):
you're looking for a job. I think this is so
important because, as I said, I use AI constantly when
I look people up. When it's describing people, it pulls
from their website and it pulls from LinkedIn. I can't
tell you how much data the AI pulls from LinkedIn.
So if nothing else, if I were looking for a job,
I would hire you for that.
Speaker 3 (44:08):
I mean, yeah, it's just interesting because that is a
recent adding component that I decided was necessary because I
often have so many people refer their friends that are
looking for work, and candidly, I don't need to like
there's a lot of people looking for work, right, so
you know, I was appreciative, but I always felt bad
(44:29):
that I really, you know, it wasn't the best use
of my time, and like you said, time is money.
And then it dawned on me. But I love helping people,
and I realized that I could still help them. You know,
I can't guarantee a job, but there's so many elements
to it that I knew from my experience, which I
thought everyone knew, and I would work with people and
(44:52):
they would look at me so surprised, and it dawned
on me there's so many different aspects to the job
process that we could help people and could be a
value add and it's fun and I love helping them
and watching that transformation.
Speaker 7 (45:07):
So how do you see the job market now evolving
over the next six months to a year.
Speaker 3 (45:13):
Unfortunately I don't have a crystal ball. I wish I did.
You know recently the news is not overly optimistic. I
try to always come from a positive place because I think,
you know that energy put out, you know, has an impact,
and again, who knows it could go any which way.
I focus on the things that are within my control.
(45:35):
So the summer was slow, and it always kind of
tends to be slow, but right now is busy, and
so I just kind of stay in the moment and
try to capitalize on that. I mean, there's definitely a
difference in terms of, you know, both candidates and companies
being concerned about financial security, and you know the talk
(45:56):
of recession, and even JP Morgan yesterday, you know, made
this big announcement and the unemployment rates are even higher
than people thought. But I think you can't get caught
up in that negative headspace because it won't benefit anyone.
So you know, focus on the things you can control
and do things that empower you.
Speaker 2 (46:16):
What's your demographic, who's your largest demographic?
Speaker 3 (46:20):
Well, what I love about what I do now as
opposed to when I was working with someone else, was
I had a really one sector that I had to
focus on, and I didn't want to pigeonhole myself when
I started my company, and I kind of have an
approach where like a puzzle, So whether it's thirty pieces
(46:40):
or three hundred pieces, if I know what the outside
puzzle looks like in this case as a job description,
I'm able to find that person. And so there's really
a wide variance. I mean, right now, we have a
lot of PR marketing, some fashion jobs, finance, leagal, I
mean a full gamut.
Speaker 2 (47:02):
Are you prepping these people so when they come to you,
are you prepping them so for interviews?
Speaker 3 (47:07):
So really what is happens more? You know, the prepping
is more for people that they're coming to me wanting
our services, like we just discussed. But what is more
typical is a client will come, which is a company
looking wanting to hire someone. And so once we have
that job description and an understanding as in depth as possible,
(47:31):
and again I try to get as much information I
like going there. I want to see feel, understand the culture,
understand like what people have worked, what happened? Why is
this job open? You know, how can we learn from
their past experiences to help find that best suited individual.
And so once I have extracted all of that information,
(47:52):
then I take that to first go through our database
and begin to kind of putting keywords and attributes that
they have communicated that they're looking for. And once I
find a candidate that's interested, we'll share the resume. I
don't disclose initially who the client is. Once we get
(48:12):
a confirmation that they want to interview them. Then I
will prep the candidate because I want to empower them.
I want them to feel confident and know that they
can do this, and I want to give them the
tools to be successful in that realm.
Speaker 7 (48:26):
We're with Ril Shore, who is the founder of ABS
Staffing Solutions. What are some of the things that you
do to prepare a candidate for an interview?
Speaker 3 (48:36):
A lot of times nowadays, the first round tends to
be zoom right because it's more efficient for everyone. So
we'll do a practice ume everything from making sure the
lighting is good to what they're going to wear their hair.
We do everything because all of that does matter. And again,
we want them to feel good because that comes across
(48:57):
and confidence is such a big piece of life life
in general, and building up their confidence making them understand
you know, sometimes the whole interview process can feel very
daunting and stressful, and I often kind of frame it
like it's a first date, right, So you want to
present your best foot forward, You want to look your best,
(49:18):
feel your best, and you want the guy or girl
to ask you out again. Even if you don't want
to go out with them, you still want to have
that option, right, Like that, and it tends to be
relatable for everyone because most people, by the time they're
looking for a job, have had at least one date,
and that kind of puts it in a different framework
(49:38):
for people that is relatable and they're like oh yeah,
and they're like, yeah, I want to get that second date.
Speaker 2 (49:44):
So I love the way you're framing this.
Speaker 5 (49:49):
Just a question. Is there one tip you can get
that was a great tip for people? Is there another
tip you can give people that could increase their chances
of getting the during the interview? Is there something they
should or shouldn't do?
Speaker 3 (50:02):
I mean again, I think confidence is such a big piece,
and you know, even if you're nervous, you know, fake
it till you make it, and being prepared right and
doing your due diligence and your research on who's going
to be interviewing you, and really doing a deep dive
I think comes through when you have done your homework.
(50:23):
That really shows that you know you're taking this seriously
and you want this job and you've gone that extra mile.
Speaker 7 (50:29):
Yeah, and that you've put some thought and consideration into
whether this is going to be a good match for
you and you're not just showing up for a paycheck.
Speaker 2 (50:37):
How are people finding you?
Speaker 3 (50:38):
We're online obviously ABS Staffing Solutions.
Speaker 5 (50:42):
So we're talking to Ariel's sure with ABS Staffing Solutions
and she helps people find jobs and she's really got
some packages here methods that she uses that are more
effective than some of the other staffing places that we've
worked with.
Speaker 7 (50:57):
From the employer standpoint, if you're getting resumes, are there
particular things you think that the employers should be doing
in order to kind of help the process.
Speaker 3 (51:07):
They interfuse us because we help streamline the process on
both ends. Right, So if you put an ad up online,
invariably you're going to be inundated with resumes and a
lot of times they're not even relevant, and so just
to sift through that takes way too much time. And
so by coming to someone like us, you know we
(51:29):
have already a list of a database of candidates that
we can automatically go through and make the whole process
so much easier faster. We coordinate the interviews, we send resumes,
but we don't just send the resume. We give additional
information and insight Because anybody that we are proposing for
(51:50):
one resume, we've probably talked to twenty people right, and
we have selected the ones that we're sharing because we
know that they match the criteria. Now are there other nuances?
Is their personality things that can come into play, definitely,
And the more we know our clients, the easier we
can also filter for that. And we have some clients
(52:11):
where I know right away that this person is the one. Now,
some clients trust me and all send one and I'll
be like, this is it, and they're like, You're right done.
Others need to see at least three or four right,
and kind of like dating, like sometimes some people trust
their instincts and know. Sometimes people are like, it was
my first date, I need to at least like see
(52:33):
two or three other women before I like make that commitment.
So whatever works and whatever feels comfortable. But I often
have a gut instinct and know.
Speaker 7 (52:43):
So have you ever worked with entrepreneur to hire somebody,
because I mean, you know, eventually entrepreneurs get to the
point where they need team members. But there you know,
there is also the recruiter fee, right, and so you know,
on the one hand, it's very attractive that you could
help them find the right person, but on the other hand,
(53:04):
they're also trying to pay for their marketing and their
pay per click and all this other stuff. Well, what
would you have to say about that situation?
Speaker 3 (53:12):
Well, I think you know, if you are looking to
hire someone, there's an investment. So whether it's using us
or posting an ad or whatever it is, there is
a cost affiliated and you get what you pay for, right, So, yes,
it might initially feel like a lot. And we work
with individuals like I understand and I empathize when someone's
(53:33):
starting off, like I want to help them. I want
that to be recurring business and I want them to
feel good about it. And you know that's why everything
I do is very personal, individual It's not one size
fits all. It's about understanding who my client is, what
they need, how I can best help them. And yeah,
it's an expense, but so are most things in business, right,
(53:55):
so you have to evaluate it, and I think ours
is a worth I.
Speaker 2 (54:00):
Have to say, I like you, So are you the
person doing the interviewing? Is it always you? Or do
you have a No?
Speaker 3 (54:05):
I have other people, but I've trained all of them,
and honestly now they surpass me in terms of sometimes
self find candidates and like where'd you find that? It's
like amazing, Like truly, I'm so impressed and proud of
my staff and we all work remote now, but we
have team meetings and we're really I have such respect
(54:27):
and feel very grateful for everyone that works for me.
Speaker 2 (54:30):
You must be very good at what you do because
good help is very, very difficult to find. You know
that this has.
Speaker 5 (54:35):
Been a really great interview, and I hope people find
you when they're looking.
Speaker 3 (54:39):
So both anyone who needs to hire someone or anyone
looking for a job who wants our help. But really, again,
it's people that need to hire is really how we
can generate the most business, and it's abs staffingsolutions dot Com.
Speaker 5 (54:55):
Excellent, thank you.
Speaker 7 (54:56):
Passage to Profit with Richard and Elizabeth Gerhart.
Speaker 5 (55:00):
And now for a completely different topic, which is what
I love about this show. We never do the same thing.
We are going to talk about how do you keep
your kitchen clean when you've got a toddler flinging food
or eating. So we have Gina Triantafila and she is
making incredible baby bibs. Tell us all about it.
Speaker 4 (55:21):
It all started when my son was a baby and
I was feeding him and his pants were always dirty
and he would have on like a super cute outfit
and the top would stay clean, but the bottom would
be a mess, and I kept thinking like there had
to be something better. I tried plastic bibs and silicone
bibs and anything that was on the market, and he
(55:42):
also has very sensitive skin and eggzema, and a lot
of the plastic wouldn't really work well with him. And
so one day I just drew what I thought would work,
and I had to try to find a way to
get the bib to attach to the underside of the
high chair table. And I'm thinking snap hooking, loop strips
(56:02):
and all of these things. And one day I just
went to the fabric store, bought some cheap fabric and
sewed what I thought would work and it did. And
from there I made a couple more samples for myself
that I used when I was feeding him, and I
just never could let it go. I just knew it
was something and I didn't want to just pass up
(56:24):
on it. So fast forward, I applied for a patent
and I have made some samples. I've given them out
to friends and family to try, and the feedback has
just been so great, And now I have my first
collection shipping right now and hopefully soon it will be
here and I can start selling it with everyone else, so.
Speaker 5 (56:44):
All those little kids in their holiday outfits won't ruin them, right.
Speaker 4 (56:48):
No, no, And the good thing is the bib obviously
attaches to the high chair, but you can also take
it with you. That was one of the one thing.
So my friends were like, well, how can I take
it with me? What if I'm not home home? And
I'm like, well, if you buy removable hook strips, you
can put them on anything and then they just come
right off and they don't damage any tables furniture, So
(57:09):
it could go with you to that restaurant when your
baby's baptism is when you're wearing that beautiful white outfit
and then that cake falls all over it. So it's
just something that seems so easy, like Lisa was saying earlier,
like sometimes the easiest thing, but it's really much more
complicated than you think it is.
Speaker 5 (57:27):
But then it works and you're working with Lisa on this.
Speaker 4 (57:30):
Yes, so I've been working with Lisa and yeah, so
this is just like exactly.
Speaker 2 (57:37):
Ca full circle, right circle. I love it.
Speaker 5 (57:40):
So how long is it taking for you to get
this project? When I first started them.
Speaker 4 (57:44):
It was just for me, so that was obviously four
or five years ago. That was just like in my house,
just working on them. But seriously, starting from the pattern,
I would say like a little over two years, just because.
Speaker 5 (57:56):
That's not bad. Yeah, it's more.
Speaker 4 (57:59):
Like the communication and like we said, you have to
be very specific and I wanted certain fabrics, so I'm
really excited for the next month.
Speaker 5 (58:07):
And it's hard when it's something brand new that people
haven't seen before because nobody knows how to make it yet.
Speaker 4 (58:13):
Right, right, right, So it's really teaching them and like
teaching the consumer, like we were talking about, like having
those videos and those tutorials, because if you just look
at it, it does look different, like not a normal bib,
but you'd have to know how to use it for
it to be the most effective.
Speaker 7 (58:31):
So if you were to write a blog post on
lessons learned in my entrepreneurial journey, what are some of
the things you would write?
Speaker 4 (58:39):
I would definitely say not to be so hard on yourself,
because sometimes you make a mistake and then you're so like,
oh my god, maybe I'm not cut out for this,
but then you realize you do have it in you.
It's just finding it again and like you're gonna make
mistakes and that's okay. My second thing would be be
patient because I think as a person like we think deadlines,
(59:03):
we think time limits, we think all these things, but
not everything works like that, and there are going to
be setbacks and you have to just be okay with
it and go with the punches. So I think those two.
Speaker 7 (59:13):
So what's your background? Do you have any business background
or No.
Speaker 4 (59:16):
I'm a teacher and I still currently teach sixth grade.
So this was just something that I don't know. It
just popped into my head and I drew it and
I just couldn't let it go.
Speaker 5 (59:28):
So we're talking with Gina trianta Filou and she has
tiny Totcoa. She makes special DIBs that everybody's gonna want
as soon as they find out about them. Lisa, she's
your client, but you must have a question or.
Speaker 2 (59:40):
Crime jumping out of my skin right now. I have
to say Gina is one of the most extraordinary people
I've ever worked with. She's diligent, she's passionate, and you
are very hard on yourself at times, but you're learning
to get through those things. You made a wonderful product.
And as they said before, just believe, be yourself, have faith,
(01:00:01):
and know that you're building a business, and you're building
something greater than just a bib. And it's not just
a bib, because hers is not just a bib. It's
a fabulous bib.
Speaker 5 (01:00:10):
I bet you're saving a lot of parents from having fights.
Speaker 2 (01:00:15):
I mean, it's a perfect product. It's a great product.
She's made it to perfection. From the size of the
clips that she has on there, I don't want to
give the whole thing away. Well yeah, I mean it's coming.
It's literally it's literally on a flight right now, coming
here to the United States. And just want to say
how proud I am of Eugena for just sticking with it,
(01:00:36):
because there's so many times that I'm sure you wanted
to give up.
Speaker 7 (01:00:40):
Well, I know you did one of those times.
Speaker 4 (01:00:44):
Yeah, I mean I would say one example was like,
let's say fabric, right, I was very specific on let's
say a fabric I want, and then it would come
and I'm like, no, this isn't it. And like after two, three,
four times, you start to think like, oh my god,
am I ever going to find what specific in your brain?
Because as an entrepreneur. You have a vision and I
didn't want to give up on that vision. And so
(01:01:06):
I think after a couple of times, you're like, oh, no,
one understands what I'm trying to say.
Speaker 7 (01:01:11):
But hard to describe a fabric, you know, in an email,
it's right.
Speaker 2 (01:01:16):
Hard to describe a fabric. There's weights to it, there
are different textures and weights and all of those things.
So but you were patient. I mean a lot of
shipping prototypes back and forth, well samples of materials, and
it was important that she felt you felt comfortable enough
to pick the one.
Speaker 7 (01:01:33):
Finally, so did the company that was making the bibs
send you the samples or did you get them from
someplace else? Do you tell the factory this is what
I want? How does that work?
Speaker 2 (01:01:43):
So initially Gina provided a sample that we provided to
the manufacturer. Of course, when they sent back the material,
it wasn't exactly the same, it wasn't the same fabric,
but there's a weight, so they could be looking at it.
But it was our responsibility to provide them with the
weight of the fabric, which is not easy. It's like
(01:02:03):
a number, it's a number, there's a specific number and
a weight.
Speaker 5 (01:02:06):
And there's a machine to measure it right.
Speaker 2 (01:02:08):
There's yeah, there are weights, there are measures, and I
mean typically a fabric manufacturer could tell you exactly what
the weight is. But all of these things are they're
not clear until they are right and feeling. You know,
small swatches are really there's no way of really knowing
until you have the big picture. You have the big
picture in front of you, washing it right, sampling it.
Speaker 7 (01:02:32):
Speaking of washing, did you test now these bibs to
make sure that you know they've held up under right?
Speaker 4 (01:02:38):
So the bibs are one hundred percent caught in flannel
and you can put them in the washing machine or
the dryer both and they'll come back out. Obviously they
might be a little wrinkled, but the function is exactly
the same. So it's just like I was going after
something very soft. Like I was saying, my son had
a lot of skin issues, and especially babies, they drool
a lot. Their necks sometimes can have like the red
(01:03:00):
I had the swollen because of the drool. So we
wanted something that was fabric and that was easy for
parents because a lot of baby products are like hand
wash or you can only wash cold.
Speaker 5 (01:03:10):
Or him in the dryer.
Speaker 4 (01:03:13):
I go with everything, everybody's clothes. It's fine and it
comes out fine. So it's definitely something that would help
parents in that way too. Let's laundry.
Speaker 5 (01:03:22):
So where are you going to be selling these shopify?
You mentioned? Are they going to be on Amazon or
anywhere else?
Speaker 4 (01:03:27):
Now? They're on my site which is tinytoco dot com
and also I have an Instagram at tiny talkco.
Speaker 7 (01:03:34):
So why not Amazon.
Speaker 4 (01:03:35):
Well, I'm just starting, and I want to start with
me and just I'm very about, like we said, meeting
people going out. I'm actually starting to try to do
some events to go out and actually meet people and
show them how it works. So I think for now
I'll start with me in my site and see how
it goes from there. Yeah.
Speaker 5 (01:03:53):
Well, we were talking about Kevin Lane earlier. So Kevin Lane,
we met him, had him on the show, and he
worked with Lisa and he went to all sorts of events,
toy fairs. I can't even name the number of places
he went. He worked his rear off, but that's what
you have to do. So I think that you're taking
it out to the public and showing it. It's a
(01:04:14):
good idea.
Speaker 2 (01:04:14):
It's important the networking aspect is very important. You know,
we talked about Kevin Lane. He also came to my conference.
He won a two minute elevator pitch. I got him
on QBC and from there he just soared because he
kept he kept putting himself in front of people. And
that's exactly what you did. You took the leap and
you keep on doing it again. I couldn't be more
(01:04:35):
proud of you for doing what you're doing. But I
have a question for you. How do you feel today?
Speaker 4 (01:04:40):
Amazing good? This is like a surprise and it's a
great day.
Speaker 2 (01:04:45):
As I said earlier, Richard, you know we came full circle.
Gina met you. Is it three years ago?
Speaker 4 (01:04:51):
Gina?
Speaker 11 (01:04:51):
Yeah?
Speaker 2 (01:04:51):
About Yeah, you mentioned Gina, you had her call me
and here we are from the first time you met her,
right she started, and then here we are finishing literally
today today manufacturing production. It's a fabulous product.
Speaker 5 (01:05:10):
What colors do they come in?
Speaker 2 (01:05:12):
Okay?
Speaker 4 (01:05:12):
So for our first collection, we have three. We have
Safari animals, so it's like tigers lions. That's more like
an orange unisex collection. And then I have a garden
floral which is pinks and greens and floral and then
there's a dinosaur one because that's my son's favorite thing
and we talk about it every day. So it has
like dinosaurs leaves stripes, and that's like a boy collection.
(01:05:33):
So right now there's three collections, and then they come
in three packs. The bibs you get three in each pack.
They're all different prints, and they all come with the
semi permanent hook strips that you can put on the
bottom of the high chair.
Speaker 7 (01:05:46):
How many bibs does a kid need to be properly better?
Speaker 2 (01:05:52):
Well, that's a good thing too.
Speaker 4 (01:05:54):
Like let's say your child's just having a cookie or
something and it's just crumbs. You can go over the garbage,
empty it and leave it again for later. And that's
what I would do. The only time I had to
really go in the wash was like soup, like those
things that like are gonna make it wet or stain it.
But other than that, you could just dump it out
and use it again.
Speaker 5 (01:06:14):
So what's your price point on these?
Speaker 4 (01:06:16):
Well, I'm still finalizing it because you know they're coming
and we're still trying to figure out the final numbers.
But it will be a three pack and they'll be
under forty dollars. I'm just trying to figure out the
final numbers.
Speaker 5 (01:06:29):
Yeah, I had forty stuck in my head for some reason.
Speaker 2 (01:06:32):
It seems to have it for forty forty five. The
material is fabric, it's well made and so beautifully customized well.
Speaker 5 (01:06:39):
And people want special things for their babies and kids,
and I think a lot of parents will really appreciate it.
And like I said, it'll stop a lot of fights
and struggles with the kids.
Speaker 7 (01:06:50):
All sort of ties the kid down into the high chair.
Speaker 2 (01:06:54):
I can't hit it out.
Speaker 5 (01:06:56):
But when you think, if you buy a super expensive
outfit and the kid has to eat, you have to
do something to protect it, right.
Speaker 4 (01:07:02):
When, especially when they're little, A lot of times they're sets.
So if they see in the pants, now the shirt,
you have to change them anyway. So now you're changing
the top and the bottom, and that's a whole nother
outfit you have to use.
Speaker 5 (01:07:12):
Yep, absolutely, I think these will be everywhere in a year.
I think they will be.
Speaker 4 (01:07:17):
Everything'll come back in a year and we'll talk about it.
Speaker 5 (01:07:19):
Let's do that, Okay, So how do people find you again?
Speaker 4 (01:07:22):
They can go to my website which is tinytotco dot com,
or on Instagram at tiny Talkco.
Speaker 5 (01:07:29):
Gina Triantefilo, and this is the Passage to Profit Show
with Richard Elizabeth Garheart, our special guest Lisa Askalis, and
we will be right back.
Speaker 10 (01:07:37):
I am a non attorney spokesperson representing a team of
lawyers who help people that have been injured or wrong.
If you've been involved in a serious car, truck, or
motorcycle accident or injured at work, you have rights and
you may be entitled the money for your suffering. Don't
accept an offer you get from an insurance company until
you talk to a lawyer, and we represent some of
(01:07:59):
the best US personal injury lawyers. You can find tough
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getting paid if you win. So, if you've been in
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the job, find out today for free what kind of
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Speaker 7 (01:08:19):
To Call the Legal helpline right now.
Speaker 9 (01:08:22):
Eight hundred four nine two seven oh one four eight
hundred four nine two seven oh one four eight hundred
four nine two seven oh one four. That's eight hundred
four nine two seventy fourteen.
Speaker 8 (01:08:37):
It's Passage to Profit.
Speaker 7 (01:08:38):
Now it's time for Noah's retrospective.
Speaker 5 (01:08:42):
Noah Fleischman is our producer here at Passage to Profit,
and he never stops trying to make sense of the
future by looking at the pass We've.
Speaker 11 (01:08:51):
Come a long way since the late eighteen hundreds. We
don't have yellow journalism from some big newspaper mogul anymore.
Now we have something called home pages and they come
from a diversity of huge sources. There's a lot of information.
Speaker 2 (01:09:04):
Well we need it.
Speaker 11 (01:09:05):
News is, after all, a twenty four hour element, so
every source wants to make sure your eyes are on
them every time you log on. There's always news happening,
and they'll make sure that there is. Like headlines it's
say legendary actor gone at ninety six, or blinking could
be an early sign of this fatal disease. Once you
click and scroll through all the obligatory pop up ads
(01:09:27):
in irrelevant introduction, it's nice to know you likely don't
have oorroplaculitis. And it's good to see that one time
Hollywood extra virlind Abnermeier is getting his rightful posthumous recognition.
When I was a kid long before home pages. Sometimes
I actually felt a little guilty about switching over to
an odd Couple rerun when the eleven o'clock news came on.
(01:09:47):
But scrolling past a commercial homepage, in reality, that's pretty virtual.
Speaker 6 (01:09:52):
Now more with Richard and Elizabeth, Passage to Profit and.
Speaker 5 (01:09:56):
Our special guest, Lisa Askals, Now it is time for
secrets of the entrepreneurial mind. So Lisa ask Lee's the inventress.
What is a secret you can share with our audience.
Speaker 2 (01:10:09):
I would say, really believe in yourself. Pray over it,
Meditate on your ideas, your business, your product. But pray
over it and wait for answers because you'll get them.
I promise you, wait and you will get them. I
always say, write down on your canvas what it is
you want to achieve, look at it over and over again.
(01:10:32):
Don't hide it, keep in a place that irritates you.
I always say, write it on a post it, put
it on a mirror, put it on your countertop, and
believe in whatever that thing is and it will come
to fruition. But you have to put your whole self
in it. And I mean it like.
Speaker 5 (01:10:46):
Step into it.
Speaker 2 (01:10:47):
Step into it, and don't be afraid.
Speaker 7 (01:10:50):
Somehow, some way, it works. Even if it works, even
if you're skeptical that something like that would work, it
does work. It really does.
Speaker 2 (01:10:56):
And your words are very important. I can, I must,
I will. I think that's in my book. I can,
I must, and I will achieve this what I want
to achieve, Write it down, put it in an irritating spot,
and do it.
Speaker 7 (01:11:09):
Irritate yourself. What great advice, Okay.
Speaker 5 (01:11:16):
So Ari l Sure, founder of ABS Staffing Solutions. What's
a secret you can share with our audience?
Speaker 3 (01:11:22):
Just knowing that everyone has challenges, everyone has points where
they want to give up, and just taking it one
step at a time and believing in yourself. And you know,
I also think people will say, well, like who's your
biggest competitor? It's myself. I don't really think about other
people or companies because it doesn't really impact me. It's
(01:11:46):
I can only do what I can do, and I
focus on that and what's in my control. And I
think that's important.
Speaker 2 (01:11:54):
And doing that could take you off your game too.
When you start looking at other people, get to take
right off your game.
Speaker 3 (01:12:00):
You know, you quickly start looking and it becomes a dark,
deep pull and then you know, sometimes it's good to
be aware, but at the end of the day, you
want to keep your energy and focus on doing the
best you can do.
Speaker 5 (01:12:15):
Okay, time sure, Gina Triantafilo.
Speaker 4 (01:12:18):
I don't know if it's because I'm a teacher, but
I would say to always keep learning because I know
through the journey, like there were things I didn't know
and I had to put in that time to research
or look up things, and even social media, I really
am new to it, and but I'm okay with that
because I'm putting in the work. So I would say
a secret would be it's okay if you don't know something,
(01:12:39):
but just to learn it. And there's so many resources
out there now for everyone that you can pretty much
learn anything that you would want to, and it's just
putting in the time and effort. So I would just say,
be okay that you don't know everything and you can
still learn it.
Speaker 5 (01:12:54):
I'm one hundred percent in agreement, A thousand percent. Yeah,
I'm a constant learner. Richard, your heart, your heart law,
what's your secret?
Speaker 7 (01:13:02):
My secret is push the envelope right. If you're going
to make any progress, you have to grow as a person.
And the only way you can do that is to
stretch yourself and do things that maybe you haven't tried before.
And so if you're not pushing the envelope, you're not growing.
I don't think you can grow a business unless you
can grow yourself. And so push the envelope and.
Speaker 2 (01:13:26):
Keep growing even if you're afraid, right, especially if you're
rapecially when.
Speaker 7 (01:13:30):
You're afraid, because that means something's going on there, that
something juicy is going on there, then you need to
take a look at it.
Speaker 5 (01:13:37):
So my secret is, well, I'm gonna tell a little story.
Back when Richard started the law firm almost twenty years ago,
people told him, don't go on the internet, don't take
internet clients, don't have a website. But he ignored that advice.
And now in twenty twenty five, and this is something
that Lisa Askle's has known for a very long time.
(01:13:58):
I feel like media presence has been democratized to the
point where anybody can start a podcast, you can go
on other people's podcasting, going to It's much easier to
get media presence now. I now think media presence in
twenty twenty five was like starting a website twenty years ago.
I think you have to be on YouTube, you have
(01:14:19):
to have some sort of media presence to compete in
today's world.
Speaker 2 (01:14:23):
That's my definitely, I absolutely agree with you.
Speaker 5 (01:14:26):
And you've been doing it for a long time and
you're helping.
Speaker 2 (01:14:28):
Other people do it with It's Important.
Speaker 5 (01:14:30):
Inventor Spotlight TV. I'm doing it helping people start podcasts.
But I really feel like that's the next wave.
Speaker 2 (01:14:35):
It is the next wave.
Speaker 7 (01:14:37):
Well that's it for us. Passage to Profit is a
nationally syndicated radio show appearing in thirty nine markets across
the US. In addition, Passage to Profit has also been
recently selected by feed spot Podcasters database as a top
ten entrepreneur interview podcast. Thank you to the P to
P team, our producer Noah Fleischman, and our program coordinator
(01:14:59):
i'll Lisha Morrissey, our studio assistant Risicatpusari, and our social
media powerhouse Carolina Tabares. Look for our podcast tomorrow anywhere
you get your podcasts. Our podcast is ranked in the
top three percent globally. You can also find us on Facebook, Instagram,
x and on our YouTube channel. And remember, while the
information on this program is believed to be correct, never
(01:15:23):
take a legal step without checking with your legal professional first.
Gearheart Law is here for your patent, trademark and copyright needs.
You can find us at gearheartlaw dot com and contact
us for free consultation. Take care everybody, Thanks for listening,
and we'll be back next week.
Speaker 1 (01:15:39):
The proceeding was a paid podcast. iHeartRadio's hosting of this
podcast constitutes neither an endorsement of the products offered or
the ideas expressed
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